Beyond Search Engines
Some webmasters report that search engines account for 75% or more of their total website traffic. However, it's important not to become too dependent on search engines for new business. Achieving a top listing from a major search engine is becoming more and more difficult over time. The competition for top spots is intense and it's getting harder every day to get listed at all. Also more and more search engines are moving to a pay-per-click model, and paying for top listings may not be in your budget.
The major search engine companies tend to be secretive about the details of their ranking process, so you have to rely on trial and error when optimizing your site to get a higher ranking. Also, search engines change their algorithms every now and then, and when they do you might find your Web pages bumped down to a lower position. To keep up with the latest search engine ranking procedures you'll either need to spend considerable time on it yourself or pay for the services of an SEO specialist.
While search engines can be a great source of targeted traffic, the visitors they send are not always your best prospects. True, the traffic is targeted in the sense that the visitor has actively searched for keywords which your site is relevant to, but that searcher is also viewing (and presumably visiting) the links of some of your closest competitors who also appear in the search results. In other words, they're "shopping around", and your site is a contender but not the only choice. In contrast, someone who visits your website after reading your article, seeing your ad in a respected ezine, or being referred by a friend is interested in your site in particular.
For all of these reasons, your marketing plan should not rely too heavily on search engine placement. You should never become too dependent on any one source of website traffic, and search engine rankings are particularly vulnerable to sudden changes. Being bumped from the first page of results to the second, or going from the second page to the third, can mean a significant drop in traffic. You should diversify your marketing efforts and use a variety of promotional techniques to bring visitors to your site rather than putting all your time and effort into getting a search engine listing.
Here are ten other ways you can promote your online business:
1) Get your articles published in ezines and on websites. Find high quality ezines and websites that offer plenty of useful and relevant content that would appeal to your target market (but which are not your direct competitors). Contact the publisher or webmaster and offer free reprint rights to an article you've written which would be a good fit for their readers or site visitors. They get extra content and you get new leads - it's a win-win situation.
2) Exchange links with other webmasters. Go to your favorite search engine and search for other quality websites with content related to the theme of your site. Then contact the webmaster and offer swap links - you link to their site from a resource page on your website and in exchange they link to yours. You'll both benefit from the extra traffic, plus you'll be adding useful content to your site.
3) Participate in banner ad and link exchanges. Swap banner or text link ads with other webmasters who share your market. You could join a banner exchange network or just arrange swaps on your own, but either way make sure your banner will be displayed to a targeted audience (those most likely to be interested in your product or service).
4) Practice viral marketing. Encourage your site visitors and existing customers to tell their friends and colleagues about your business. Make it easy for them to email a recommendation by providing a link on your site and in your ezine that will fill in the URL and other information in a form which they can personalize and send.
5) Run ezine ads. Place your ad in an ezine that appeals to your potential customers. If your budget allows consider sponsoring a whole issue; you get several ads throughout a single issue, which increases the impact of your sales message.
6) Place print ads. Run a series of classified ads in your local newspaper or business publications. Also, seek out special interest publications and trade journals of interest to your potential customers - the cost is usually reasonable and you'll reach a highly targeted market.
7) Give away logoware. Print your URL and logo on t-shirts, baseball caps, coffee mugs, mouse pads, keychains, pens, or other promotional giveaways. Include them with catalogs, slip them into order shipments, and give them away at public events.
8) Try mobile marketing. Have you ever thought about how much time you spend on the road? Putting your URL on a car window decal or on an ad panel in a bus or taxi reaches a broad audience for very little money. Put a decal or magnetic sign on your own car and ask your friends and family members to put your Web decal on their cars, too.
9) Distribute flyers and handouts. A flyer can usually be printed up and distributed for pennies. Just have a simple one page sheet printed up with a description of your business and your website URL and other contact information. Hand them out at a shopping center or supermarket or during a fair or special events, or pay a flyer distribution company to deliver them door-to-door for you.
10) Do a postcard mailing. Get some postcards printed up with a screenshot of your website's home page or photograph of your place of business on the front and a description of your business and website URL on the back. Bulk mail them yourself or pay to have them included in a "card pack" mailer that goes out in your community.
Search engines are clearly too important to ignore, but don't overlook the many other possibilities for driving traffic to your site. Even if you succeed in getting your website listed and ranking well, don't depend on search engines alone to bring you new customers. And if you've tried repeatedly to get indexed by major search engines only to find your site rejected or ignored, don't despair - you do have other options. Don't be afraid to try something new and different. Experiment with new marketing methods and track your results to find out which methods work best for you.
Jane McLain is a Web developer and SEO specialist and the webmaster of EClaunchsite.com, an online resource center for netrepreneurs with tools and information to help you plan, build, launch and grow your e-business.
SEO Penalties: The 6 Ways Your SEO Strategies Aren't Helping You Business 2 Community
Tony Wright on the Danger of Absolutes in Marketing, Answering SEO Questions & More [PODCAST] - Search Engine Journal
Tony Wright on the Danger of Absolutes in Marketing, Answering SEO Questions & More [PODCAST] Search Engine Journal
At enterprise companies, SEOs cannot âdoâ most of the SEO (An article to forward to non-SEO teams in your company) - Search Engine Land
At enterprise companies, SEOs cannot âdoâ most of the SEO (An article to forward to non-SEO teams in your company) Search Engine Land
Google Explains How to Use Headings for SEO Search Engine Journal
Case study: The true value of informational content for e-commerce SEO Search Engine Land
SEO year in review 2019: Zero-click searches, BERT, local spam and more Search Engine Land
Googleâs Mueller Answers How to SEO a Podcast Site Search Engine Journal
What is SEO? Quick Guide to Search Engine Optimization Business 2 Community
3 Qualities of the Best SEO Information Search Engine Journal
A New Twist In SEO Business 2 Community
E-A-T & YMYL: How to Boost Your On-Page SEO Search Engine Journal
SEO in 2020: 3 Mistakes That Will Kill Your Rankings Atlanta Small Business Network
SEO Reports: Which Metrics Matter & How to Use Them Well Search Engine Journal
An Introduction to Python for SEO Pros Using Spreadsheets Search Engine Journal
How I Had a Baby & Started an SEO Agency at the Same Time Search Engine Journal
6 Features Every SEO Platform Should Incorporate Search Engine Journal
Travel SEO: Competing in Organic Search in 2020 & Beyond Search Engine Journal
Conductor launches SEO services marketplace for Searchlight users Search Engine Land
How to make data driven SEO decisions Business MattersBusiness Matters
Seven SEO tips for 2020 to keep your small business ahead of the game http://smallbusiness.co.uk
Understanding the Role of a Technical SEO Audit Search Engine Journal
SEO Cost: Top 4 Pricing Models for SEO Services Business 2 Community
SEO Planning to Internationalize Stock Market Financial Tribune
SEO Trends for 2020 That You Need to Know Grit Daily
A Complete SEO Checklist: 21-Point List Explained Business 2 Community
Complete 2020 Google SEO & Growth Hacking Bundle Is Up For A Discount For A Few Days â Avail Now - Wccftech
Complete 2020 Google SEO & Growth Hacking Bundle Is Up For A Discount For A Few Days â Avail Now Wccftech
The Most Effective Off Page SEO Techniques to Improve Your Google Rankings [Infographic] - Social Media Today
The Most Effective Off Page SEO Techniques to Improve Your Google Rankings [Infographic] Social Media Today
7 Elements of Your Link Profile That Drive SEO Results Business 2 Community
Voice Search for B2B: 3 SEO Tips to Get You Ahead of the Competition Business 2 Community
Legal Marketing and SEO Trends for 2020 Part 2 The National Law Review
Top SEO tips and tricks for 2020 Newswire
5 Essential Schema Plugins for WordPress Search Engine Journal
16 Must-Have Tools for Off-Page SEO and Link Building Business 2 Community
Pro Tip: A look back at some helpful tips from our SEO community in 2019 Search Engine Land
Joshua Ramsey - Fractional CMO and Google Partner Speaking at LA Convention Center Feb. 11-12, 2020 - Benzinga
Joshua Ramsey - Fractional CMO and Google Partner Speaking at LA Convention Center Feb. 11-12, 2020 Benzinga
How Ziff Davis used paid search and SEO to increase its affiliate business over the holidays - Digiday
How Ziff Davis used paid search and SEO to increase its affiliate business over the holidays Digiday
10 Easy SEO Hacks for Affiliate Marketers Business 2 Community
On Page SEO Checklist: Blogging for People and Search Engines [Infographic] Social Media Today
Celltrion Chairman Seo Jung-jin unveils '2030 Vision Roadmap' at JP Morgan Healthcare Conference - Korea IT Times
Celltrion Chairman Seo Jung-jin unveils '2030 Vision Roadmap' at JP Morgan Healthcare Conference Korea IT Times
Surprising Facts About E-A-T Search Engine Journal
Head of SEO job, Cape Town, Woodstock Bizcommunity.com
Are Modal Popups Searchable? Search Engine Journal
Win 'Policing the Open Road' Book by Sarah Seo Streetsblog St. Louis
Online Advantages, A Charlotte SEO Company, Announces New Digital Marketing Services - The Mountaineer
Online Advantages, A Charlotte SEO Company, Announces New Digital Marketing Services The Mountaineer
Answer All the Important Questions: Actionable Tasking Search Engine Journal
Watch: Seo Hyun Jin And Ra Mi Ran Reveal What They Learned About Each Other While Filming âBlack Dogâ - soompi
Watch: Seo Hyun Jin And Ra Mi Ran Reveal What They Learned About Each Other While Filming âBlack Dogâ soompi
Google: Structured Data Has No Impact on Ranking in Web Search Search Engine Journal
Growth Of SEO Software Market Forecast 2020-2029 | Revenue, Geography, Business Growth - GuruFocus.com
Growth Of SEO Software Market Forecast 2020-2029 | Revenue, Geography, Business Growth GuruFocus.com
Improving your agency SEO via citations Business2.com.au
What Does It Mean to âDo SEOâ? Search Engine Journal
What is SEO? businessjournaldaily.com
Park Seo Joon And Kim Da Mi Are Ready To Take On The World In Main Poster For âItaewon Classâ - soompi
Park Seo Joon And Kim Da Mi Are Ready To Take On The World In Main Poster For âItaewon Classâ soompi
Seo Kang Joon Transforms Into Warm-Hearted Bookstore Owner For New Romance Drama With Park Min Young - soompi
Seo Kang Joon Transforms Into Warm-Hearted Bookstore Owner For New Romance Drama With Park Min Young soompi
Kwon Nara Transforms Into Park Seo Joon's First Love And Business Rival For âItaewon Classâ - soompi
Kwon Nara Transforms Into Park Seo Joon's First Love And Business Rival For âItaewon Classâ soompi
What Is SEO? How Does It Work? Myths, Mistakes, and 9 SEO Best Practices Business 2 Community
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
Oh Yeon Seo, Ahn Jae Hyun, Goo Won, And More Have Tension-Filled Encounters In âLove With Flawsâ - soompi
Oh Yeon Seo, Ahn Jae Hyun, Goo Won, And More Have Tension-Filled Encounters In âLove With Flawsâ soompi
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
Why Having a User-First Approach to SEO Is Important Search Engine Journal
5 SEO Realities SEO Professionals Struggle with Most Search Engine Journal
Seo Jang Hoon praises ASTRO's Cha Eun Woo for his focus & improvement on 'Handsome Tigers' - allkpop
Can SEO Be Made Predictable? Search Engine Journal
How to Make SEO Happen in 2020 Practical Ecommerce
6 Easy But Stupid SEO Tactics You Must Avoid Search Engine Journal
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
Ongoing Education: Your Secret to SEO Success Search Engine Journal
BTS's V, Park Seo Joon, Sandara Park, And INFINITE's L Express Concern For Those Affected By Volcano Eruption In Philippines - soompi
BTS's V, Park Seo Joon, Sandara Park, And INFINITE's L Express Concern For Those Affected By Volcano Eruption In Philippines soompi
Kim Seo Hyung Talks About Life After âSKY Castleâ And How She Prepared For Her Character - soompi
âItaewon Classâ Starring Park Seo Joon And Kim Da Mi Hints At Main Conflict In New Poster - soompi
âItaewon Classâ Starring Park Seo Joon And Kim Da Mi Hints At Main Conflict In New Poster soompi
Opaque To Transparent Solar Photovoltaics â Have Koreans Identified The Ideal Tech To Transform Windows Into Solar Power Producers? - CleanTechnica
Opaque To Transparent Solar Photovoltaics â Have Koreans Identified The Ideal Tech To Transform Windows Into Solar Power Producers? CleanTechnica
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal
SEO Tips for Google
Getting a high ranking on Google is a big achievement. There are many factors that go into pulling a high page rank.
20 Ideas for Creating Traffic Rich, Search Engine Friendly Pages
Sometimes questions will arise around the subject of gateway information pages or doorway pages. People have heard that "doorway pages" are BAD and some have stated that search engines "hate doorway pages".
Marketing to Search Engines AND Humans
When you were just a young and precocious student of marketing, someone explained to you how to market to humans. "Know your target audience!" said the experts.
Its All in the Title
Unfortunately, we don't live in a perfect world. You may be the most intelligent writer in the world, and have breaking information, which, if people actually read it, would benefit them and their business.
SEO Expert Guide - Free Site Promotion (PR) (part 6/10)
In parts 1 - 5 you learnt how to develop your proposition, identify your key words and optimize your site and pages. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
A Classified Way To Drive Business To Your Web Site
There are more than 105 million of them in the United States. Worldwide, there could be at least 250 million of them.
Link Building Services
In today scenario when we talk about Search Engine Optimization, we also talk about one of the most important aspect of SEO, which is Link Building. But there are different types, aspects and limitations of Link Building, which would be discussed now under1.
Understanding Google - What You Need To Know To Conquer This Search Engine Giant
Use a keyword density of about 1 to 2%. Use to be that you could rank high with 5% to 15%, but not any more.
Link Swapping - How to Win the Website Marketing Game in 3 Easy Steps
If you are a webmaster, chances are one of your main concerns is the ranking of your website with the major search engines. Since you are concerned with this, you are probably involved in acquiring links to your websites on the Internet to further increase the link popularity or your site.
Link Building in Light of Vision-based Page Segmentation
The days of basing a successful link building strategy on link quantity and anchor text alone may be numbered. The link popularity theories behind PageRank and Hilltop remain important, but major search engines are continually adding new elements to their link algorithms to improve search relevance.
Goofy Mistakes that Hurt Your Search Engine Rankings
One thing is for sure, you don't want to spend hours, perhaps days, months, or years on a website to have some stupid little mistake get your site dropped or never even listed in the search engines. There are a lot of rules that search engines have created to block out what they call spammers, so don't kid yourself by telling yourself you are not an evil spammer.
Googles Trap, DMOZs Nap, And Yahoo!s Crap
On November 16th, 2003, Google commenced an update (the Florida update) which had a catastrophic effect for a very large number of websites and, in the process, turned search engine optimization upside down. It is common to give alphabetical names to Google's updates in the very same way that names are given to hurricanes, and this one became known as "Florida".
10 Ways to Tackle Keyword Research and Selection
You need to be extremely careful with keyword research so that you don't miss excellent opportunities or aim so broadly that you target phrases that will never rank well. Here are 10 strategies to guide you along the way:1.
Submitting Your Site to Search Engines and Directories
Regardless of which type of business you currently have, you will definately want to have a website and begin marketing it on the world wide web. After you have designed your website, the next step is to ensure it is properly "optimized", meaning that it's body text(the text you see), title and meta tags(the text that you don't) all have the words you are trying to be found for on the search engine results.
What Did We Learn from the Great Search Engine Experiment!
Last Week I did a Search engine Experiment. I wanted to see if I could brand myself as the coolest guy in the universe.
Learn about the Google Search Engine Tools
Think you know everything about searching with Google? Think again. Believe it or not, there are many tools and features available on Google that can be useful for marketing research as well as wasting time.
Ranked #1 at Google for Invisible Entrepreneurs But No Traffic?
I am ranked #1 for that silly phrase at Google. So What?Here's a secret.
Search Engine Optimization Explained
Search Engine Listing And OptimizationIn the world of website marketing, search engines are an essential key to success. They are the most important way to bring traffic to your website.
Attack Smaller Searches To Get The Big Ones!
Searching online can not only be fun, but you sometimes need to be downright inventive.For those of you who have been searching online for years now, you've probably adapted ways & techniques to find what you are looking for quickly.
Do Not Ever Link to a Site Without Doing This First!
Links are a crucial part of attaining high search rankings, but you must be very careful about to whom you link. I'm going to help you develop a simple link strategy for your website that will help you decide which sites to link to so you're making your way up the search engine rankings and not accidentally hurling yourself backwards.
|home | site map|