Basic Search Engine Optimization For Dummies
OK, you published your site, now you just sit by the phone with a notepad as the orders pour in, right? Well, weeks go by and nothing happens. What's wrong?
Oops, you forgot to submit to search engines. No problem, you go onto Google, Yahoo, MSN, perhaps a couple more, and after some hassle with the usual red tape you get yourself submitted. Surely the orders will pour in now?
Or will they?
Let me illustrate the problem for you with an example.
Let's say you are considering buying a new home theatre system this year. You want to do a bit of research so that you don't get ripped off. How would you go about it?
Of course, you'd use a search engine. You might type in "audio visual suppliers melbourne" (assuming you live in Melbourne). Let's say the search returns 30 thousand results, ten per page.
How many pages will you look at? One, maybe two? In other words, if your business is not within the top 20 in your category, it might as well not exist. So, the big question is, how do you get into the top twenty?
The search engines use complex mathematical formulae (algorithms) to determine the ranking of sites. To make matters worse, the algorithms are different for each engine, and secret. However, in general terms the engines look at only two factors: relevance and popularity.
Relevance means simply how relevant is your website to the search the customer is conducting (ie. To the keywords they typed in). The search engines make money by selling advertising space, and their prices depend on traffic they can generate; the traffic in turn is a direct result of how relevant the search results are for people visiting the engine's site.
Relevance is influenced by:
Of course, the ultimate in keyword prominence is when it appears in your domain name (remember fastweightlossdiet.net?).
Now, you probably gathered that it's next to impossible to optimise a page for more than one sequence of keywords. However, your customers might actually search for you under dozens (if not hundreds) of keywords. How can you possibly hope to capture this traffic?
Well, the solution lies in creating so-called doorway pages. Once you've done your research and you have a list of keywords your prospects are using, you need to create a separate page for each keyword, and then optimise it for this particular keyword or keyword sequence. When the prospect clicks on the doorway page's link it takes them straight to your site.
Now, once you've covered relevance, it's time to consider popularity. It is judged by two factors:
There are several strategies you can use to get other sites to link to yours. Start by linking to good-ranking sites in your category, then email them saying you just linked to them and ask politely to link back to you. Visit guestbooks of related sites and sign your entry with your URL (URL is www + your domain name) - this automatically creates a link. Research link farms (free-for-all link areas).
To increase the time an average visitor spends on your site, there is only one effective way: having interesting and compelling content on it!
A word of caution about search engine optimisation - as the Net grows, it takes longer and longer to wait from making changes on your site to seeing your rankings actually go up; currently 3 months seem to be the norm, and you probably need to allow a year to achieve a decent ranking in a popular category. Also, once achieved it needs to be constantly maintained, as the algorithms change all the time and your competitors don't sleep!
Search engine optimisation is a very significant time commitment that is not realistic for a majority of busy business people. Once again, the only solution is to hire someone to do it for you. Prices range from $500 to $10,000; on-going maintenance $50 - $150 per month. They depend on the number of keywords and doorway pages, and the keywords popularity (it's harder to get into the top of ten in a keyword category with millions of businesses competing, such as "weight loss", than it is for a niche category such as "natural diet recipes").
Make sure you get a guarantee on results, so that when they don't achieve the agreed ranking for you at least you get your money back.
Darius Mikolajewski is Director of Allwelt International, an Australian Internet Marketing Company, and author of books and articles about internet marketing as well as weight loss and nutrition. For more information visit http://www.allwelt.com
SEO Penalties: The 6 Ways Your SEO Strategies Aren't Helping You Business 2 Community
At enterprise companies, SEOs cannot ‘do’ most of the SEO (An article to forward to non-SEO teams in your company) - Search Engine Land
At enterprise companies, SEOs cannot ‘do’ most of the SEO (An article to forward to non-SEO teams in your company) Search Engine Land
Tony Wright on the Danger of Absolutes in Marketing, Answering SEO Questions & More [PODCAST] - Search Engine Journal
Tony Wright on the Danger of Absolutes in Marketing, Answering SEO Questions & More [PODCAST] Search Engine Journal
Google Explains How to Use Headings for SEO Search Engine Journal
Case study: The true value of informational content for e-commerce SEO Search Engine Land
SEO year in review 2019: Zero-click searches, BERT, local spam and more Search Engine Land
Google’s Mueller Answers How to SEO a Podcast Site Search Engine Journal
A New Twist In SEO Business 2 Community
3 Qualities of the Best SEO Information Search Engine Journal
What is SEO? Quick Guide to Search Engine Optimization Business 2 Community
SEO in 2020: 3 Mistakes That Will Kill Your Rankings Atlanta Small Business Network
SEO Reports: Which Metrics Matter & How to Use Them Well Search Engine Journal
An Introduction to Python for SEO Pros Using Spreadsheets Search Engine Journal
Travel SEO: Competing in Organic Search in 2020 & Beyond Search Engine Journal
Conductor launches SEO services marketplace for Searchlight users Search Engine Land
A glossary of SEO terminology Econsultancy
How to make data driven SEO decisions Business MattersBusiness Matters
How I Had a Baby & Started an SEO Agency at the Same Time Search Engine Journal
6 Features Every SEO Platform Should Incorporate Search Engine Journal
Seven SEO tips for 2020 to keep your small business ahead of the game http://smallbusiness.co.uk
JumpFly SEO Director to Speak at SMX West 2020 JumpFly PPC Advertising News
SEO Cost: Top 4 Pricing Models for SEO Services Business 2 Community
Understanding the Role of a Technical SEO Audit Search Engine Journal
SEO Planning to Internationalize Stock Market Financial Tribune
SEO Trends for 2020 That You Need to Know Grit Daily
A Complete SEO Checklist: 21-Point List Explained Business 2 Community
7 Elements of Your Link Profile That Drive SEO Results Business 2 Community
Complete 2020 Google SEO & Growth Hacking Bundle Is Up For A Discount For A Few Days – Avail Now - Wccftech
Complete 2020 Google SEO & Growth Hacking Bundle Is Up For A Discount For A Few Days – Avail Now Wccftech
The Most Effective Off Page SEO Techniques to Improve Your Google Rankings [Infographic] - Social Media Today
The Most Effective Off Page SEO Techniques to Improve Your Google Rankings [Infographic] Social Media Today
Voice Search for B2B: 3 SEO Tips to Get You Ahead of the Competition Business 2 Community
Legal Marketing and SEO Trends for 2020 Part 2 The National Law Review
Top SEO tips and tricks for 2020 Newswire
5 Essential Schema Plugins for WordPress Search Engine Journal
16 Must-Have Tools for Off-Page SEO and Link Building Business 2 Community
Pro Tip: A look back at some helpful tips from our SEO community in 2019 Search Engine Land
SEO for Law Firms with John McDougall, Part 1 The National Law Review
On Page SEO Checklist: Blogging for People and Search Engines [Infographic] Social Media Today
DA: Alexkor has lost lustre and become ‘another example of a failed SEO’ The South African
Celltrion Chairman Seo Jung-jin unveils '2030 Vision Roadmap' at JP Morgan Healthcare Conference - Korea IT Times
Celltrion Chairman Seo Jung-jin unveils '2030 Vision Roadmap' at JP Morgan Healthcare Conference Korea IT Times
Head of SEO job, Cape Town, Woodstock Bizcommunity.com
Surprising Facts About E-A-T Search Engine Journal
Are Modal Popups Searchable? Search Engine Journal
Win 'Policing the Open Road' Book by Sarah Seo Streetsblog St. Louis
Online Advantages, A Charlotte SEO Company, Announces New Digital Marketing Services - The Mountaineer
Online Advantages, A Charlotte SEO Company, Announces New Digital Marketing Services The Mountaineer
Watch: Seo Hyun Jin And Ra Mi Ran Reveal What They Learned About Each Other While Filming “Black Dog” - soompi
Watch: Seo Hyun Jin And Ra Mi Ran Reveal What They Learned About Each Other While Filming “Black Dog” soompi
Answer All the Important Questions: Actionable Tasking Search Engine Journal
Google: Structured Data Has No Impact on Ranking in Web Search Search Engine Journal
Growth Of SEO Software Market Forecast 2020-2029 | Revenue, Geography, Business Growth - GuruFocus.com
Growth Of SEO Software Market Forecast 2020-2029 | Revenue, Geography, Business Growth GuruFocus.com
Improving your agency SEO via citations Business2.com.au
What Does It Mean to ‘Do SEO’? Search Engine Journal
What is SEO? businessjournaldaily.com
Park Seo Joon And Kim Da Mi Are Ready To Take On The World In Main Poster For “Itaewon Class” - soompi
Park Seo Joon And Kim Da Mi Are Ready To Take On The World In Main Poster For “Itaewon Class” soompi
Seo Kang Joon Transforms Into Warm-Hearted Bookstore Owner For New Romance Drama With Park Min Young - soompi
Seo Kang Joon Transforms Into Warm-Hearted Bookstore Owner For New Romance Drama With Park Min Young soompi
Kwon Nara Transforms Into Park Seo Joon's First Love And Business Rival For “Itaewon Class” - soompi
What Is SEO? How Does It Work? Myths, Mistakes, and 9 SEO Best Practices Business 2 Community
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
Oh Yeon Seo, Ahn Jae Hyun, Goo Won, And More Have Tension-Filled Encounters In “Love With Flaws” - soompi
Oh Yeon Seo, Ahn Jae Hyun, Goo Won, And More Have Tension-Filled Encounters In “Love With Flaws” soompi
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
Why Having a User-First Approach to SEO Is Important Search Engine Journal
5 SEO Realities SEO Professionals Struggle with Most Search Engine Journal
Seo Jang Hoon praises ASTRO's Cha Eun Woo for his focus & improvement on 'Handsome Tigers' - allkpop
Can SEO Be Made Predictable? Search Engine Journal
How to Make SEO Happen in 2020 Practical Ecommerce
6 Easy But Stupid SEO Tactics You Must Avoid Search Engine Journal
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
Ongoing Education: Your Secret to SEO Success Search Engine Journal
Opaque To Transparent Solar Photovoltaics — Have Koreans Identified The Ideal Tech To Transform Windows Into Solar Power Producers? - CleanTechnica
Opaque To Transparent Solar Photovoltaics — Have Koreans Identified The Ideal Tech To Transform Windows Into Solar Power Producers? CleanTechnica
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal
BTS's V, Park Seo Joon, Sandara Park, And INFINITE's L Express Concern For Those Affected By Volcano Eruption In Philippines - soompi
BTS's V, Park Seo Joon, Sandara Park, And INFINITE's L Express Concern For Those Affected By Volcano Eruption In Philippines soompi
The Golden 5: Steps to Google Success
The Dream: You wake up one morning and notice your website appears on the #1 spot for your chosen keyword. The traffic is enormous, the business is huge and you are rolling in cash.
Google Tests Expanded Search To Include Printed Works
Google Labs is currently testing Google Print, which returns results from within scanned printed books along with Google's standard web search results. The searcher doesn't have to do anything special - the printed work results are already included in the Google database.
Torpedo and Sink the Ship SS Search Engine Ranking
I was recently contacted by one of my best clients who asked me what I thought of his decision to make a major change to one of his highly ranked pages. His initial concern was that visitor sales conversion ratio was low.
Gaining Additional PageRank
Google is the major search engine webmasters have to deal with in regards to gain traffic from a search engine. Yes, Yahoo and MSN are big, too - but they are only follow-ups compared to Google's popularity.
Importance of Keywords in Anchor Text or Title Text
Keywords are indisputably, the single most important element of an anchor text.First of all, for those who are still learning the ropes let us define an anchor text.
Keyword Research And Overture
Many of us who build websites get in the habit of using the Overture "Keyword Suggestion Tool" to do keyword research. It's convenient, and one of the few remaining such tools that is free.
How to Top Google by Writing Articles
Search engines determine their rankings based on two things: Is your site relevant? (Optimized for certain keywords) Is your site important? (Many links back to your site from other sites) Only when you address both of these considerations are you guaranteed of making an impact. Your degree of success depends on how hard you try and how many other people you're competing against (and how hard they're trying).
Google: The Ultimate Web Writer's Style Guide
Indulge me for a moment.Forget that Google is a search engine.
The Biggest SEO Scam of All
While there are many ethical SEO firms serving Internet users today, a few notorious practitioners also exist. One of them called me just the other day.
Learn about the Google Search Engine Tools
Think you know everything about searching with Google? Think again. Believe it or not, there are many tools and features available on Google that can be useful for marketing research as well as wasting time.
How Directories Help Search Engines
At the beginning of the web era, users would go to directories to find sites relevant to their interests. In fact, Yahoo!, the web's number one destination, started as a directory.
The Disease of Google Banning: Are You At Risk?
Definition:Google banning occurs when Google removes your site from its index and flags your domain as 'banned', so it won't spider your site anymore. It is actually a serious disease and may be even life threatening specially for small websites.
Hens Lay Eggs (HLE) by Silke Stahl
"HLE" is a bit of a joke term, (or possible tongue in cheek could be a better label) coined in my Network Marketing Group - it stands for "Hens Lay Eggs" and is a take on the exponential growth theory - recruit two people, who recruit two, etc, and in six weeks you'll have 50,000 people sending you $250,000 - the false promise of MLM.The MLM exponential growth chart makes sense mathematically but is flawed.
Easy Web Tips
How can you be found on the web?The web is a necessity as we have mentioned before. It has become one of the things that you will be asked about in almost every meeting you have with clients.
Getting Specific With Local Search Engine Optimization
Localized search engine optimization is often overlooked as an excellent tool to bring in local traffic to your website. By including local information in your tags and web pages, you help prospective customers find specific information on the area and business they are searching for.
How To Use Google As A Niche Website Builder
The popularity of weblogs or blogs has gotten a lot of attention from the media recently. In fact, "blog" was picked as the word of the year by Merriam-Webster, a U.
The Myth of Search Engine Submission
Contrary to what most people think, it is not necessary to submit your site to the search engines. In the early days of the web, when search engine technology was still primitive and search engines' ability to crawl the web was somehow limited, it made sense to submit your site.
Screwed: Is this an inevitability in the SEO World?
By about 2pm everyday, each of my team members has spoken to a good handful of clients and potential clients who have been speaking with other SEO firms. This an absolutely wonderful thing to see, as in the past in our industry, not enough of our consumers were questioning what they were purchasing.
One Way Link Building Secures Long Term Ranking Results
One-way link building is a great way to improve your link popularity and ranking in the search engines. One-way links are more difficult to obtain than traditional reciprocal links, but pay off in securing solid long-term search engine ranking results.
How to Pick an SEO Firm
If you're looking for an SEO firm, we recommend that you weigh 10 factors that can save you trouble down the road.1.
|home | site map|