A Link From An Ugly Duckling Website With A PR=1 Could Give You 10 to 80 Times More PageRank
Whether you want to start a business and sell on the Internet or you're an old pro and want more Internet sales, here's the easy way to do it.
To get the most sales on the Internet you need to have a high PageRank on Google. One of the common techniques everyone uses (or tries to use) to get a high ranking on Google is to convince other websites with a high Google PageRank (PR) to link to them.
Here's what's wrong with trying to get 500-pound gorilla websites to link to you.
The Google algorithm for calculating PageRank says that the amount of PageRank a page has available to pass on to each page it links to is the PageRank of the page divided by the number of outgoing links.
For example, a page with a PageRank of 4 with two outgoing links would pass on 2 units of PageRank with each outgoing link. But remember . . .
PageRank is the rank of a PAGE . . . NOT the rank of a website. Even if a website has a PR=8 for its home page and the webmaster agrees to link to you, they'll probably put the link to your site on their "Links" page which may have a PR=1.
After all, the Links pages on most websites never have a high PR. Even worse than that, they may have 50 to 100 or even 200 outgoing links on their Links page. What does a PR=1 divided by 100 get you?
Also, Google likes links from pages with on-topic content. Even if the website that's linking to you is about the same general topic as your site, their Links page probably doesn't include many (if any) words about the topic.
Links from pages that don't have any of your keyowrds on them will increase your PageRank, but they will NOT help you with relevance for your keyword.
I think you are beginning to see why links from the 500-pound gorillas may not be as valuable as most people think they are.
Now consider the Ugly Duckling technique for getting a high PageRank.
We've all heard about the so-called Ugly Duckling that turned out to be a beautiful swan. Likewise, Ugly Duckling websites are websites that no one else is interested in . . . yet. Links from these new or low-ranked websites could be great even if they only have a PR=1 or PR=2.
(Note that a website that has a white bar on the Google PageRank indicator and says that it has PR=0, it's not really zero. This means it has a PageRank between 0.15 and 0.99.) If the PR bar is gray, it means Google doesn't know they exist. Links from these sites won't help you.
Here are several reasons why Ugly Duckling websites are valuable.
1. First, it's much easier to get them to link to you. You could soon have a LOT of incoming links.
2. You can probably convince them to put your link on their HOME page.
3. They usually don't have many outgoing links meaning that a link from them passes on a lot of PageRank.
4. Unlike Links pages, the Ugly Duckling's Home page will have a lot of on-topic keywords making it a valuable link for you in the eyes of Google.
5. It's usually easy to get the Ugly Duckling websites to link to you using your keyword phrase in the links. Incoming links that don't include your keyword phrase don't help you much with Google or most other search engines.
6. Ugly Duckling websites (that are good websites) are NOT going to stay Ugly Ducklings. Their PR will be increasing.
Here's how a link from an Ugly Duckling website could give you 10 to 80 times more PageRank boost than a link from a 500-pound gorilla website.
Let's do the math. A link from an Ugly Duckling page that has a PR=2 and has 5 outgoing links (one of those going to your site) would give you a PR boost of 2 divided by 5, which is a PR boost of 0.4. A 500-pound gorilla page with a PR=8 and having 200 outgoing links would give you a PR boost of 8/200=0.04.
That's 10 times more PageRank boost from the Ugly Duckling website.
What if the 500 pound gorilla site puts your link on their Links page that only has a PR=1? Then you would be getting 80 times more PageRank boost from the Ugly Duckling website than you would from the 500 pound gorilla website.
Google doesn't usually show incoming links that have a PageRank of less than PR=4, but they COUNT every incoming link.
Now, see how many Ugly Duckling websites you can get to link to you this week and then wait until the next time Google does their so-called dance and watch your PageRank increase.
Imagine what will happen to your PR when the PR of those Ugly Duckling websites that are linking to your site start increasing.
Craige Stacey has been studying search engines optimization as a hobby and has achieved some very good search engine positions in the past for membership software
SEO Content Strategy Tips to Boost Your Ranking in 2019 The Content Standard by Skyword
SEO myths busted by an ex-Googler Search Engine Land
SEO Is Everyone’s Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO Search Engine Journal
The Future of SEO: What SEO & Marketing Pros Need to Understand Search Engine Journal
Elevating Women in SEO: The Industry Still Has a Long Way to Go Search Engine Journal
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal
A framework for SEO success with structured data Search Engine Land
Here’s Why Inclusive Web Design with SEO Wins 2020 Search Engine Journal
Here’s how to leverage long-tail keywords for your SEO Search Engine Land
Ongoing Education: Your Secret to SEO Success Search Engine Journal
Real-Time Insight & Real-Time Action in SEO: How Automation Bridges the Gap Search Engine Journal
A 50-Point Audit for Getting Started with Local SEO Search Engine Journal
SEM vs. SEO vs. PPC Defined: What’s the Difference? Search Engine Journal
Google’s Baby Algorithms: How to Think About Them for SEO Search Engine Journal
What is SEO? businessjournaldaily.com
Google Launches New, Animated Video Series About SEO for Beginners Search Engine Journal
How to find your ideal SEO agency Search Engine Land
Google’s John Mueller Speaks on SEO for Dark Mode Websites Search Engine Journal
Let's Untangle the Knotty Mystery of SEO Radio World
SEO best practices support ADA compliance for digital accessibility Search Engine Land
5 SEO Tips to Optimize Your Next Blog Post Business 2 Community
Trend-Watcher: 6 New Ways to Do SEO in 2020 Business 2 Community
How UX Complements SEO to Improve Conversion Strategy Business 2 Community
Three Off-Site Tactics That Seriously Boost SEO Traffic MarketingProfs.com
TF-IDF: Can It Really Help Your SEO? Search Engine Journal
GoodFirms Unlocks the Most Trustworthy Digital Marketing and SEO Companies for November 2019 - PRNewswire
GoodFirms Unlocks the Most Trustworthy Digital Marketing and SEO Companies for November 2019 PRNewswire
The Lowdown on SEO This Year (infographic) Digital Information World
5 Free Keyword Research Tools for SEO & PPC JumpFly PPC Advertising News
Why the University of Arizona changed its abbreviation for SEO Search Engine Land
Video: Eric Enge on Google advice vs. real-world SEO experience Search Engine Land
Redefining SEO in the Age of Digital Transformation Destination CRM
For SEO, How Fast Is Fast Enough? Practical Ecommerce
Tesla Solar: Is Google SEO the Only Issue? Market Realist
Screaming Frog releases SEO Spider version 12.0 Search Engine Land
Benchmarking Beyond SEO: What Competitors' Website Traffic Can Reveal Search Engine Journal
Digital Marketing Patch.com
University of Arizona switches from UA to UArizona for SEO The Associated Press
SEO: Google's BERT Update Helps Ecommerce Product Pages Practical Ecommerce
11 Tools to Use for Your YouTube SEO Business 2 Community
How to Boost SEO for Coworking Spaces Commercial Property Executive
Why Discoverability Needs to Be an SEO Focus with Garrett Mehrguth [PODCAST] - Search Engine Journal
Why Discoverability Needs to Be an SEO Focus with Garrett Mehrguth [PODCAST] Search Engine Journal
Recovery From November 2019 Google Update Search Engine Journal
Learn How to Make Search Engine Optimization (SEO) Work for You USGlass Metal & Glazing
Barry Schwartz on Covering SEO News, Productivity & How to Grow a Business [PODCAST] - Search Engine Journal
Barry Schwartz on Covering SEO News, Productivity & How to Grow a Business [PODCAST] Search Engine Journal
Travel SEO: 8 Ways to Build Links & Get Press as a Travel Brand Search Engine Journal
An Introduction to Python for Technical SEO Search Engine Journal
How to find cheap & affordable SEO services Business MattersBusiness Matters
Could Blogging Boost Your Ecommerce SEO? Practical Ecommerce
Jeopardy: SEO Is Short For Search Engine Roundtable
The psychology of SEO on Brains Byte Back The Sociable
Voice Search SEO: How To (Step-by-Step Guide) Business 2 Community
5 SEO suggestions to market your food truck | Commentary Food Truck Operator
5 DIY SEO Tips That Your Small Business Needs Business.com
How Google's BERT SEO Update Will Impact Content and Search PR News - For Smart Communicators
Google BERT Update – What it Means Search Engine Journal
SEO from Expired Domains - DNW Podcast #258 Domain Name Wire
Struggling with ROI on SEO? Here are five steps to better returns Marketing magazine Australia
10 Best SEO Podcasts to Master the Art of SEO 99Signals - Tech News, Tech Hacks, & More
How to Write SEO-Friendly Content in 2020 - VENTS Magazine
Is SEO really beneficial for smaller businesses? Business MattersBusiness Matters
The Truth About Multiple H1 Tags and SEO Business 2 Community
SEO Specialist job with Creative Circle | 406576 mediabistro.com
5 Reasons Your Business Needs to Invest in SEO in 2020 Promotion World
SEO Agency In Phoenix Expands Their Services StreetInsider.com
How to Find Subject Matter Experts Using Slack & Other Web Communities Search Engine Journal
Basics of Search Engine Optimization | Calendar Rutland Herald
Creative & SEO Copywriter, Penguin General - London The Bookseller
Writing articles for good SEO Market Business News
SEO Analyst job with Creative Circle | 406533 mediabistro.com
Get the mega SEO and digital marketing bundle for 97% off Android Authority
What Does It Mean to ‘Do SEO’? Search Engine Journal
A Classified Way To Drive Business To Your Web Site
There are more than 105 million of them in the United States. Worldwide, there could be at least 250 million of them.
SEO: When Being Optimized Can Hurt
It's a marketing dream come true: A potential customer, looking for what you have to offer, types a few words into her favorite search engine and voila! She is led directly to your website where she can go from "prospect" to "customer."The best part is, it didn't cost you anything (except time and elbow grease) to get to the top of her results.
Pay Per Click Versus "Organic" Search Engine Listings - The Pros and Cons and Best Uses for Each
What's the difference?For those who aren't quite clear what the term "natural" or "organic" search engine-listing means, they describe the "editorial" search results on any particular engine. These results are professed to be non-biased - meaning that the engine will not accept money to influence the rankings of any individual sites.
The Secret To Getting Indexed In Yahoo
Getting indexed in Yahoo has become very difficult in the last few months. The indexing robot, Yahoo!Slurp, has become erratic.
SEO For Ecommerce
Ranking well under the free listings in the major search engines basically mean one thing - Lots of free, recurring, and targeted traffic. Major search engines like Google, Yahoo and MSN can be very powerful weapons in your internet marketing, if you know how to optimize your website to rank highly for your keywords.
Press Release + PRWeb = Top Google Rank... True or False?
I've always been a big time press release aficionado.And up until recently I've steadfastly taken the low tech route by sending them out via snail-mail.
9 Steps to Getting Better Search Engine Rankings
You finally have a website and you are ready to sit back and let the visitors start rolling in. How does that saying go? "If you build it they will come.
The Benefits of Organic SEO (Search Engine Optimization)
If you're going to sell any type of product or service online, you're eventually going to have to optimize your Web site for the Search Engines, in order to boost traffic and sales.Many years ago, it was quite easy to draw effective traffic, as a good content-driven site, with good products, was enough to get a Web site ranked highly in the Search Engines.
Search Engine Marketing 101: What Search Engines See When They Visit Your Web Site
If you have a Web site, have you ever wondered what a search engine sees when it visits your site to add the site to its index? Do you know that it doesn't see the beautiful graphics or the fancy Web design? Do you know that it only sees the source code, or the "skeleton" of your Web site?Do you realize that knowing this little tidbit of information and doing something about it can make a huge difference in your search engine rankings and, ultimately, the success of your online business?One very important thing that you need to remember is: the search engines like simplicity. The simpler your Web site is, the easier it is for the engine to determine what your Web site is about.
Expert Help From Google Answers
Web users turn to search engines for answers to their questions. This is usually done through various levels of searching the engine's database.
When to Hire a Professional SEO Firm?
In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives - specifically, search engine optimization. Search Engine Optimization or (SEO) is the art and science of blending technical and marketing skills together into a finely tuned website that is both search engine-friendly, ranks well for specific keywords and phrases, and is tailored to your audience from a buyer and seller perspective.
Linking Strategies to Skyrocket to the Top of Google
If you don't know already, one of the key success factors to getting loads of free Google traffic to your website is increasing page rank. So just how do you increase your page rank? Well, it's all in the linking.
Internet Directory Submission Tips
Internet Directories and their ImportanceThere are two very pertinent reason why we submit to directories, first, to get more targeted traffic to your site and secondly, to build link popularity in hopes of a better page rank. Acquiring links from other websites may obtain the same results, providing they are qualified links meaning the website you want to exchange links with pertains to your business.
Search Engine Metrics: Organic Search vs. Paid Placement
Let me preface this report by citing advertisers in 2004 have spent 4 Billion dollars on search engine marketing according to the Search Engine Marketing Professional Organization (SEMPO).Website marketers cited Search engine positioning was the top method to drive traffic to their sites (66%), followed by email marketing (54%).
Organic SEO: Patience For Long Term Ranking Results
When does long term SEO show ranking results? It takes time for optimization to produce targeted traffic to your website. Organic SEO requires time to take effect, just as it takes time for your web pages to start showing up in the search engine results.
10 Things to Expect from Your SEO Copywriter
From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that it's almost impossible to keep up.
SEO Training - Avoid Making this Costly Mistake!
SEO training can be overwhelming. There are literally hundreds of factors that go into search engine ranking on today's major search engines like Google, Yahoo and MSN.
Link Horse Trading For The PR Challenged
After 105 days Google finally updated PR. And it's about time.
7 Steps to Prepare You for The Local Search Bonanza
At One Time Local Searches were reserved for services like City Guides and Online Yellow Pages. But the BIG 3 (Yahoo, Google and MSN) have all jumped into the Local Search Market.
Companies Cash In on Your Search Engine Ignorance
This article will cause many companies to stir, but it's about time someone started speaking against these services.It really angers me when I see the numerous services that boast they will increase your traffic by submitting your web site to umpteen different search engines.
|home | site map|