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Understanding Google - What You Need To Know To Conquer This Search Engine Giant
Use a keyword density of about 1 to 2%. Use to be that you could rank high with 5% to 15%, but not any more. Google will call that "over optimizing" and penalize you. Don't use more than 83 characters (including spaces) in your meta title tag. That usually comes out to about 10 to 15 words. If you have more characters, there is no penality it's just that Google won't count them as being in your title tag. Your important keywords absolutely MUST be in your title. (That is if you want them to achieve any importance at all.) Google doesn't use the description tag for a description like some search engines do, but take the time to write a good description of your site anyway. Google does index the words in the description tag just like they were words in the text. Be sure to use keywords in your description tag. Google only looks at approximately the first 25 words in the description tag. The keyword tag is NOT indexed or counted by Google. So why should you use it you might ask. One of the minor search engines still use it for the time being. But, I use the keyword tag on every page to remind me what keywords I am optimizing the page for. Google indexes all of the visible text on a page up about 100k. This is way more than you would ever be using anyway. Google counts "cat" and "Cat" as the same word. In other words, Google is NOT case sensitive. Very important: Google counts "dog" and "dogs" as two totally different words. Singular and plural versions of a word are different words for Google. Google also counts "run" and "running" as different words. Word-stemming creates different words. Keyword order is important. "atlanta restaurants" is NOT the same as 'restaurants atlanta" A hyphen is the same as a space with Google. "Nashville-singers" is the same as Nashville singers" Google likes sites with a LOT of pages. A good goal would be to add one new page a week. Your site should have a minimum of 3 to 5 page to start with. More pages would be much better. Link each one of them back to your home page. You can also link every page to every other page. Look at the different linking strategies described in other articles on this site. The most important thing to remember about Google is to have as many incoming (on-topic) links as possibe. Try to add at least one or more incoming links every week. (You won't even be listed on Google until you have at least one incoming link from another site that is already listed on Google.) Craige Stacey has been studying search engines optimization as a hobby and has achieved some very good search engine positions in the past for membership software
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The 4 Pillars of Enterprise SEO Success Search Engine Journal Mitigation, reporting, project management, and relationship building are all important to the success of enterprise SEO. Here's why. 5 additional data blending examples for smarter SEO insights Search Engine Land As I covered in my previous article, data blending can uncover really powerful insights that you would not be able to see otherwise. When you start shifting your ... What killing rel=prev/next means for SEO Search Engine Land By now, you've probably heard that Google is no longer supporting rel=prev/next markup. In fact, Google hasn't supported it for years. That's unfortunate ... The anatomy of an SEO robocall scheme Search Engine Land On Oct. 11, 2018, I received a phone call and discovered that Classy Brain (my company) was in existential crisis. The end was near – Google was after me. SEO Strategy vs. Tactics: What’s the Difference? A Lot! 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Rel=Next/Prev & SEO: Insights from Google Crawling Behavior Search Engine Journal In an ecosystem where conjectures and theories dominate debates, Google's announcement on March 21 that rel next/prev tags are no longer used by the ... Dominate With SEO Meets #GoldenMic AgWired One of the folks who stopped by the ZimmComm booth during the Agri-Marketing Conference Connection Point was Sam Romain, Dominate With SEO. 301 vs. 302 Redirects & SEO: The What, Why & How Search Engine Journal 301 vs. 302 redirects. Confused about which one to use? You're not the only one. Even in 2019, website owners are unclear about which type of redirect is best ... Five SEO Strategies Financial Marketers Must Ditch ASAP The Financial Brand Some search engine optimization tactics, like matching *content* to user intent and building quality backlinks, have stood the test of time. But many SEO tasks that ... SEO: Lessons from Google's 'rel=prev/next' Pagination Identifier Practical Ecommerce Search engine optimization professionals were caught off guard this week by Google's admission that it hasn't used its pagination identifier in “a number. 10 Quick Tips on SEO for a Restaurant Website Customer Think People explore different restaurant options on the search engines before they pick one. Boosting your restaurants' visibility online can be tricky. Though there ... How to Build Authority in Local SEO Search Engine Journal Site authority is crucial to the success of any local SEO efforts. Here are some of the best ways to build the authority of a local business. The Ultimate Guide to Press Release SEO: 2019 Edition IR Magazine It's critical to use search engine optimization (SEO) to create better-performing *content*. This guide will help you create more effective press releases and investor ... 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Voice Search Is the Most Common and Biggest SEO Trend of 2019 to Follow Influencive It is said that you should think out of the box to stand apart from the crowd, but when it comes to SEO you must also follow the current trends to get the best ... 79% of Digital Advertisers are Also Using SEO in Their Marketing Strategies Search Engine Journal New data reveals that 79% of digital advertisers are also using SEO as part of their marketing strategy in 2019. Demystifying SEO: A Simple Explanation for Jewelers INSTORE MAG YOU'RE NOT ALONE. A lot of people don't really understand what SEO is, why it's helpful, and what people are doing when they do it. But if it's as important as ... Google Uploads Last JavaScript SEO Video: Dynamic Rendering For JavaScript Sites Search Engine Roundtable Google's Martin Splitt has uploaded his last video in the series of videos around JavaScript and SEO yesterday, this one was on the topic of dynamic rendering. Are Disjointed and Misaligned SEO Benchmarks Impacting Content Management Practices? MarTech Series Google may have changed its algorithm but SEO practices are still making a huge impact on the *Content* Management strategies, especially for small and ... SMX Overtime: Learn the difference between mobile-first indexing and mobile-friendly SEO Search Engine Land General Manager of Perficient, Eric Enge, explained how to construct a mobile-friendly SEO site with good UX during the “Mobile First Indexing & Mobile ... SERPStash's Low Price Makes It a Must Have SEO Tool Inverse SERPStash is a tool that streamlines the process of search engine optimization for non-experts. It breaks everything down into 3 parts: identifying keywords, ... 2019 Innovation & Technology Awards winner: Helium SEO - Cincinnati Business Courier Cincinnati Business Courier The roughly 30-person staff of Helium SEO consists of only two creatives. That's because Helium's approach to search engine optimization and search ... SEO National Welcomes Pet Minerals to Their Search Engine Optimization Family PRUnderground Utah SEO company beats out the competition to sign on cutting-edge pet wellness company. My Boss Got an Email Saying Our SEO Sucks Search Engine Journal Attention all site owners: Stop trusting spammers who email you misleading SEO reports designed to scare you. Trust in us, and the results we can provide. Submit Questions Around JavaScript SEO For Google Search Engine Roundtable As you know, Google posted their last video on their JavaScript videos for SEO yesterday. But now that the first part of the series is over, Martin Splitt from Google ... Seo: The Artist's Dance ArtfixDaily NEW YORK, NY – Chelsea's Agora Gallery will feature the original work of Seo in A Rich Spring Profusion. The exhibition opens April 18 and runs through May ... Is link building dead? Depends on who you talk to Search Engine Land Sure, link building used to be plagued by a morass of black-hat tactics like link farms, paid link schemes, hidden links and spammy *content*. But after Google ... Designing a New Website: Choosing the Best Tech for Your Dev Search Engine Journal Designing a new website? Here are the pros and cons of using a CMS vs. a website builder, as well as some SEO considerations when choosing a platform. LinkedIn Gives SEO Tips for Boosting Visibility of Company Pages Search Engine Journal LinkedIn has published a series of SEO tips for getting company pages found in search engines. What an SEO Consultant Should Deliver Business 2 Community What should an SEO consultant deliver? There are many opinions when it comes to search engine optimization, but for businesses it comes down to real results. Why Local Pack SEO is Essential to Boost Your Business Business 2 Community Have you ever gone out and wandered the streets looking for a place to eat? 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Avoid These 5 Blog Strategy & Creation Mistakes Search Engine Journal A blog is a powerful marketing tool for businesses. Avoid these big mistakes when creating a strategy and your blog posts. Ahrefs, SEO toolset provider, to build their own search engine to compete with Google Search Engine Land Ahrefs, a popular SEO toolset provider platform, announced this morning on Twitter that they want to compete with Google by building their own search engine. Mordy Oberstein, Author at Search Engine Land Search Engine Land Mordy is the head of marketing for Rank Ranger, an industry leading all-in-one SEO reporting suite. Outside of helping to build the Rank Ranger brand, Mordy ... Marian M. Seo March 29, 2019 - Obits Standard Speaker Marian M. Seo, 86, of Lincoln Street, Hazleton, died Friday morning at her home. Born in Columbia, S.C., on Oct. 24, 1932, she was a member of the Christ ... Better than SEO: Why this small-business owner spent his marketing budget on a private jet SmartCompany.com.au You can spend your marketing money on pop-up ads, search words and sponsored posts, but those are all boring things nobody notices. PSB Academy picks Happy Marketer to bolster SEO and UX Marketing Interactive Private education institution, PSB Academy has appointed Happy Marketer, a Merkle Company, as its search agency. The length of appointment is for a year, ... Head coach Park Hang-seo reveals Vietnam national football team’s secret to success FOX Sports Asia Vietnam have enjoyed unprecedented success in international football ever since South Korean tactician Park Hang-seo took charge as the head coach of their ... 7 Expert Tips to Protect Your Online Reputation Search Engine Journal Having a good reputation often means more sales for businnesses. Here is some detailed advice to help protect your reputation online. How to Improve Ecommerce SEO with User Generated Content Search Engine Journal To drive more sales, ecommerce businesses first need to rise to the top of both paid and organic search results and earn lots of high-quality traffic. Between ... AMP Stories Now Have a Dedicated Section in Google Search Results Search Engine Journal Google is adding a new section to search results which is dedicated to AMP Stories. 4 SEO Tips for Seasonal Businesses and Products Business 2 Community The holidays are busy and stressful for everyone – especially for small business owners who are trying to capitalize on holiday promotions to bring in additional ... How will cloud hosting affect your SEO campaign? The Drum Hosting considerations have always been a key concern for serious SEOs as several factors are known as search signals in Google's ranking algorithm. Hosting ... Choosing the right digital marketing strategy for your SEO campaign AZ Big Media It is vital for all businesses these days to develop the right strategies in order to boost business success. This means developing a solid marketing strategy and a ... How to use machine learning to improve UX and on-page SEO | Articles | Strategy Innovation Enterprise Now that Alexa, Google Assistant and Siri are listening to user questions and learning how to respond to more complex commands, businesses should prepare ... How To Choose The Most Affordable SEO Packages For Businesses? ValueWalk Are you thinking of getting search engine optimization consultation for your business? Confused much to find the right SEO package and Consultancy Company ... Stop Making These 5 Deadly SEO Mistakes, Says Neil Patel WebProNews After you stop making these 5 deadly SEO mistakes your google traffic is going to increase, says digital marketing expert Neil Patel. Sometimes just making a ... Why we shouldn’t forget about PageRank in 2019 Search Engine Land Before we talk about anything else, let's address the elephant in the room. The last official public PageRank update happened in December 2013. In October ... How to Take Search Console to the Next Level with Google Data Studio Search Engine Journal Discover tips on how to make the most out of your Google Search Console data by using it in combination with Google Data Studio. A Complete Guide to Ecommerce SEO Business 2 Community Ecommerce is big business. From established high street brands trying to play catch up with the digital revolution to homegrown cottage industries and startups ... Exclusive: ‘Burning’ Star Jeon Jong-seo Eyed to Join Kate Hudson in Ana Lily Amirpour’s ‘Blood Moon’ Collider.com Burning star Jeon Jong-seo is in talks to join Kate Hudson in Blood Moon, the third feature from writer-director Ana Lily Amirpour, Collider has learned. Ahn Jae Hyun & Oh Yeon Seo in talks to star as leads of new drama 'People With Flaws' allkpop Actor Ahn Jae Hyun and actress Oh Yeon Seo may be working together in a new MBC drama series, titled 'People With Flaws'!A romantic comed… Yoast offers revamped Schema markup with 11.0 update Search Engine Land On Tuesday, Yoast introduced a rewritten Schema structured data implementation with their Yoast SEO 11.0 update. The SEO tool implementation aims to ... 10 questions to ask when hiring a SEO consultant Consultancy.uk Getting your business to be visible online all starts with a search engine query. What’s your password? Indiana Supreme Court to rule on unlocking smartphones for police FOX 59 Indianapolis CARMEL, Ind. – Smartphones are just that, smart! And when you put a password on them, they're even smarter, encrypting everything on your phone. About 95 ... 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