Link Building in Light of Vision-based Page Segmentation
The days of basing a successful link building strategy on link quantity and anchor text alone may be numbered. The link popularity theories behind PageRank and Hilltop remain important, but major search engines are continually adding new elements to their link algorithms to improve search relevance. One of these new elements is the concept of visual page segmentation which was recently proposed in a paper entitled "Block-level Link Analysis," by Deng Cai, Xaiofei He, Ji-Rong Wen and Wei-Ying, available online at http://research.microsoft.com/research/pubs/view.aspx?tr_id=690.
How VIPS Works
The paper introduces VIsion-based Page Segmentation (VIPS), which begins with the premise that current link popularity algorithms are faulty in that they consider each page on the World Wide Web as a single node. Different "blocks" on a page however often have different semantics; for instance, a block on the left side of the page might contain a general navigational menu or text link advertisements, whereas the block on the right side of the page might contain an informational article or links to other Web sites about a certain topic. When VIPS is applied, these blocks can be separated by a computer with a vision-based program. Each block can then be considered as the fundamental unit of analysis, rather than the entire page. When a link is scored in terms of its block, the link"s contextual relevance can be interpreted more intelligently by search engines.
What VIPS Means for Search Engine Optimization
In the near future major search engines such as Google, Yahoo! Web Search and MSN Search will likely integrate some form of visual page segmentation into their search algorithms. A successful search engine optimization strategy should incorporate knowledge of block-level analysis to ensure that the effects of a link building campaign will be maximized. But how exactly does a concept like VIPS affect search engine optimization? Two consequences in particular should make every SEO take pause.
Devaluation of Links from Certain Blocks
VIPS will allow search engines to differentiate between links from the content block and links from other blocks such as text advertisement blocks or footer blocks. As such, algorithms could easily weight links from each block differently.
A link from the content block could be considered as more likely to be a true recommendation than a link from a text link advertisement block. Search engines may therefore give extra weight to in-content links while devaluing links that appear to be advertisements. Sites that rent links through link networks usually do place them in a block above, below or to the side of the content block. When VIPS is implemented, there is a risk that many rented advertisement links could be devalued.
Improved Contextual Analysis
The theme in which your link is placed also will be more important than ever before. Many search engine optimizers have voiced their opinion that "anchor text is everything"; that is, the theme of a page linking to a Web site does not parse link relevance, but only the anchor text of the link does.
With block-level analysis, search engines will be able to recognize the theme of any given block more easily. This should have the effect of boosting the link relevance for links from tightly-themed content blocks, while devaluing links that are in a block with no apparent theme.
Links That Will Always Soar
A search engine optimizer need not fear the effects of VIsion-based Page Segmentation. Although VIPS will probably devalue certain types of links that are favored by many SEOs, it will concurrently increase the value of themed, in-context links.
I have always stressed the value of legitimate links from directories, articles and press releases. These types of links are placed in a content block and are also tightly themed (that is, your target keywords will be near your link).Webmasters who actively build these types of links will benefit from long term rankings even when new twists such as VIPS are added into the algorithmic mix. In fact, these algorithmic improvements should improve search relevance and neutralize some of the spammier link building methods. And that's something we should all be happy about.
Andy Hagans is a search engine optimization consultant who specializes in link building and risk management. Visit http://www.andyhagans.com for more information. Mr. Hagans also maintains The Link Building Knowledge Base at http://www.linkbuilding.info to help other webmasters.
Google’s John Mueller Speaks on SEO for Dark Mode Websites Search Engine Journal
Screaming Frog releases SEO Spider version 12.0 Search Engine Land
5 DIY SEO Tips That Your Small Business Needs Business.com
What Entrepreneurs Should Know About SEO Business.com
What Does It Mean to ‘Do SEO’? Search Engine Journal
Can SEO Be Made Predictable? Search Engine Journal
An Introduction to Python for Technical SEO Search Engine Journal
Can SEO Have a Negative Effect? Search Engine Journal
Moz launches Domain Analysis, free tool for SEO metrics Search Engine Land
3 Places for SEO Beginners to Focus Their Time Search Engine Journal
10 Alternative Ways to Level Up Your SEO Skills Search Engine Journal
SEO from Expired Domains - DNW Podcast #258 Domain Name Wire
Travel SEO: 8 Ways to Build Links & Get Press as a Travel Brand Search Engine Journal
5 Ways SEO Helps Marketers Work Smarter with Bigger Brands Search Engine Journal
The Top 4 Enterprise SEO Platform Tools: An In-Depth Review Search Engine Journal
One Tool for Improving Image SEO for the Future Search Engine Journal
Redefining SEO in the Age of Digital Transformation Destination CRM
SEO budgets fall as marketers want clearer guidelines Netimperative
BrightEdge promises ‘self-driving SEO’ with new Autopilot offering Search Engine Land
Multiple H1s won’t get in the way of your SEO, Google says Search Engine Land
Google’s John Mueller Asks Why SEOs Don’t Publish Their Address Search Engine Journal
7 SEO 'Rules' to Ignore for Ecommerce Practical Ecommerce
Baidu SEO: Content Delivery, Speed & Accessibility Search Engine Journal
Should you do 100% of your SEO in-house? Search Engine Land
How to Do Local SEO During the Holidays Search Engine Journal
My experience with SEO Practical Ecommerce
What Is Forensic SEO? Search Engine Journal
SEO 2020: Top 15 Google Page Ranking Factors hypebot.com
Leading Enterprise SEO Platform, Botify, Launches Prescriptive Intelligence & Activation - Yahoo Finance
Leading Enterprise SEO Platform, Botify, Launches Prescriptive Intelligence & Activation Yahoo Finance
SEO Company Winnipeg Search Engine People
BrightEdge Unveils New Technology That Puts SEO on Autopilot Search Engine Journal
How a content audit can improve your organic SEO performance Search Engine Land
Brian McDowell on Enterprise Ecommerce SEO, Mobile & Respect [PODCAST] Search Engine Journal
7 Coding Barriers to SEO Success Practical Ecommerce
Brennen Bliss Recognized as Young SEO Professional of the Year at 2019 US Search Awards - Business Wire
Brennen Bliss Recognized as Young SEO Professional of the Year at 2019 US Search Awards Business Wire
Getting started with a terminal emulator for SEO programming Search Engine Land
Aleyda Solis on International SEO & How to Be Super Productive While Traveling [PODCAST] - Search Engine Journal
Aleyda Solis on International SEO & How to Be Super Productive While Traveling [PODCAST] Search Engine Journal
SEO in 2020: How to Perfectly Optimize Your Website for Google [Infographic] Social Media Today
GIVEAWAY: Win an SEJ SEO-Themed T-Shirt! Search Engine Journal
7 Free SEO Plug-ins for Chrome, and 3 Extras JumpFly PPC Advertising News
80 SEO & SEM Statistics That Prove the Power of Search [2019 Update] Business 2 Community
Is Google's Nofollow Change a Peek into SEO's Future? Practical Ecommerce
SEO Critique of 3 Ecommerce Blogs Practical Ecommerce
WeWork Selling Conductor SEO Company Search Engine Journal
SEO vs PPC: When Do You Optimize for Each? Business 2 Community
Google: HTML Sitemaps Not Worthwhile For SEO Purposes Search Engine Roundtable
SEO Misinformation – and How to Avoid It TechSpective
Big Linkedin Updates, New Google Targeting & All the News You Missed This Week [PODCAST] - Search Engine Journal
Big Linkedin Updates, New Google Targeting & All the News You Missed This Week [PODCAST] Search Engine Journal
Guest columnists Seo-Ho Lee and Naomi Johnson: Youth climate activists take over the streets of Boston - GazetteNET
Guest columnists Seo-Ho Lee and Naomi Johnson: Youth climate activists take over the streets of Boston GazetteNET
Long Island SEO, fishbat, Shares 4 Ways Instagram Can Maximize Brand Visibility For The Yoga Industry - PRNewswire
Long Island SEO, fishbat, Shares 4 Ways Instagram Can Maximize Brand Visibility For The Yoga Industry PRNewswire
Watch Local SEO Experts Prank A Google Local Spammer Search Engine Roundtable
Where Can I Get Backlinks to Improve SEO? Business 2 Community
Danny Seo, Romero Britto and Heather Hall Brands to Launch on iMedia Brands’ ShopHQ® - Yahoo Finance
Park Seo Joon's Manila Vlog Cosmopolitan Philippines
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
6 Brilliant Reasons Why You Should Use SEO Tools Search Engine Journal
New Kid on the Block: Stephén Seo Tribeca Citizen
Malicious Commenter Receives Sentence For Spreading False Rumor About Lee Seo Jin And Sunny - soompi
7 Best SEO Tools to Help You Rank Higher in Google Entrepreneur
A Guide to On-Page SEO for Ecommerce Websites Search Engine Journal
6 SEO Tips to Benefit Any Business Entrepreneur
Two years on: Coach Park Hang-seo revitalizes Vietnamese football VnExpress International
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
What's the Value of SEO? Practical Ecommerce
10 Awesome Paid SEO Tools That Are Worth the Money Search Engine Journal
10 Ebooks About SEO You Should Download & Read Now Search Engine Journal
Why White Hat SEO is No Longer a Thing Search Engine Journal
SEO Content Strategy Tips to Boost Your Ranking in 2019 The Content Standard by Skyword
5 On-Site SEO Factors That Matter Most Search Engine Journal
Web Design Practices That Frustrate SEO Pros Search Engine Journal
How to Avoid SEO Misinformation Search Engine Journal
A Naive Mistake Cost Me My Google Rankings
Little do you know but you too could be making mistakes with your website that are costing you your search engine rankings.Goggle and the other search engines are constantly changing their algorithms to keep pace of search engine spammers.
Ten Steps To A Well Optimized Website - Step 3: Site Structure
Welcome to part three in this search engine positioning series. Last week we discussed the importance and considerations that much be made while creating the content that will provide the highest ROI for your optimization efforts.
Use Keyword Articles for Search Engine Optimization
Search engine optimization is very important for your online business if you are interested in staying in business. The reason for this is most of the time the large search engines direct traffic to your website, however your website must include what the search engine is looking for in order for your web page to be returned as a result.
One Way Link Building Secures Long Term Ranking Results
One-way link building is a great way to improve your link popularity and ranking in the search engines. One-way links are more difficult to obtain than traditional reciprocal links, but pay off in securing solid long-term search engine ranking results.
Hiring An SEO Constultant - 10 Reasons Why You Should
It crosses every webmaster's mind anytime they see an ad or an email for search engine marketing. Many small business owners wonder what they're missing by not doing it.
If You Could Submit Just One Page To The Search Engines Which Should It Be?
Listen. Some make submitting pages to search engines sound like the fast track to search engine ranking nirvana.
The Role of the Robots.txt File to Improve Site Ranking!
Not many web master take the time to use a robots.txt file for their website.
SEO #6: How TO GET Banned by Google!
Yesterday you should have read the fifth course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #6 and study how to get banned by google! Please read today's course very carefully and take some time to test what I'm about to tell you on your own webpage.
How To Start An Internet Business - Meta Tags and Keyword Density
Okay, you have a domain name, layout and content. Now we get to a step that will go a long way to determining how the site will rank.
Sales And Crawlers, Update! Update! Update!
The importance to the algorithmic web crawlers that speed throughout the web is crucial to the successful marketing campaign of your site. Your site would simply be a pretty compilation of HTML, XML, Java and the sort if search engine crawlers did not come around and look over your site.
Google Patent Application - SEO Highlights
The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:"A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on the one or more types of history data.
Search Engines Are Doomed to Fail
A very provocative title, isn't it? Based on the latest news it is not far from the truth. Over the years the search engines were the target number one on the hunt for visitors and traffic to millions of web sites.
Advanced Uses for the Google Algorithm
SEO Made Easy!
Search engine optimization remains a minefield of old advice, outdated ideas and outright dangerous techniques that can get you banned. Here's the main points to great search engine optimization.
How to Make a Title Tag that Search Engines Will Love
Making the following changes to your title tag can help improve ranking and increase targeted traffic to your website:Include keyword phrases in your title tag:Think of a title tag as the name above a shop. Imagine you are walking down a busy street with shops on either side of you.
Types of Links
Internal Linking - An introductionThe web as they call it is a mesh of links. The wired world is now being counted for what it is.
The Great Search Engine Experiment Revisited Who is the Coolest Guy in the Universe
A recent Search Engine Experiment Demonstrates how by combining Key Word Rich Web Pages and Blog Entries (for a Highly Targeted Keyword Phrases) with Article Submissions to Top Ranked Article Directories anyone can Dominant the First Page of the Search Results in the Big 3 Search Engines.Recently I did a search engine Experiment where I decided to Brand Myself the Coolest guy in the Universe.
The Top 3 Mistakes That Can Ruin Your Websites Search Engine Rankings- and How to Fix Them!
Getting your website up and running is hard enough. After spending hours getting the HTML code just right and trying to make sure that you provide a great user experience, the last thing you want to do is change everything around in order to get your site ranked higher on the search engines.
SEO Training - Avoid Making this Costly Mistake!
SEO training can be overwhelming. There are literally hundreds of factors that go into search engine ranking on today's major search engines like Google, Yahoo and MSN.
Is Google Having a Tough Time with Their Website Limit?
If you are one to pay attention to what happens within the Google realm, you might find yourself thrown for a loop these days. As Google updates their results, it seems like they are having some issues dealing with so many new websites popping up.
|home | site map|