Link Building in Light of Vision-based Page Segmentation
The days of basing a successful link building strategy on link quantity and anchor text alone may be numbered. The link popularity theories behind PageRank and Hilltop remain important, but major search engines are continually adding new elements to their link algorithms to improve search relevance. One of these new elements is the concept of visual page segmentation which was recently proposed in a paper entitled "Block-level Link Analysis," by Deng Cai, Xaiofei He, Ji-Rong Wen and Wei-Ying, available online at http://research.microsoft.com/research/pubs/view.aspx?tr_id=690.
How VIPS Works
The paper introduces VIsion-based Page Segmentation (VIPS), which begins with the premise that current link popularity algorithms are faulty in that they consider each page on the World Wide Web as a single node. Different "blocks" on a page however often have different semantics; for instance, a block on the left side of the page might contain a general navigational menu or text link advertisements, whereas the block on the right side of the page might contain an informational article or links to other Web sites about a certain topic. When VIPS is applied, these blocks can be separated by a computer with a vision-based program. Each block can then be considered as the fundamental unit of analysis, rather than the entire page. When a link is scored in terms of its block, the link"s contextual relevance can be interpreted more intelligently by search engines.
What VIPS Means for Search Engine Optimization
In the near future major search engines such as Google, Yahoo! Web Search and MSN Search will likely integrate some form of visual page segmentation into their search algorithms. A successful search engine optimization strategy should incorporate knowledge of block-level analysis to ensure that the effects of a link building campaign will be maximized. But how exactly does a concept like VIPS affect search engine optimization? Two consequences in particular should make every SEO take pause.
Devaluation of Links from Certain Blocks
VIPS will allow search engines to differentiate between links from the content block and links from other blocks such as text advertisement blocks or footer blocks. As such, algorithms could easily weight links from each block differently.
A link from the content block could be considered as more likely to be a true recommendation than a link from a text link advertisement block. Search engines may therefore give extra weight to in-content links while devaluing links that appear to be advertisements. Sites that rent links through link networks usually do place them in a block above, below or to the side of the content block. When VIPS is implemented, there is a risk that many rented advertisement links could be devalued.
Improved Contextual Analysis
The theme in which your link is placed also will be more important than ever before. Many search engine optimizers have voiced their opinion that "anchor text is everything"; that is, the theme of a page linking to a Web site does not parse link relevance, but only the anchor text of the link does.
With block-level analysis, search engines will be able to recognize the theme of any given block more easily. This should have the effect of boosting the link relevance for links from tightly-themed content blocks, while devaluing links that are in a block with no apparent theme.
Links That Will Always Soar
A search engine optimizer need not fear the effects of VIsion-based Page Segmentation. Although VIPS will probably devalue certain types of links that are favored by many SEOs, it will concurrently increase the value of themed, in-context links.
I have always stressed the value of legitimate links from directories, articles and press releases. These types of links are placed in a content block and are also tightly themed (that is, your target keywords will be near your link).Webmasters who actively build these types of links will benefit from long term rankings even when new twists such as VIPS are added into the algorithmic mix. In fact, these algorithmic improvements should improve search relevance and neutralize some of the spammier link building methods. And that's something we should all be happy about.
Andy Hagans is a search engine optimization consultant who specializes in link building and risk management. Visit http://www.andyhagans.com for more information. Mr. Hagans also maintains The Link Building Knowledge Base at http://www.linkbuilding.info to help other webmasters.
What Is Important to Know About SEO in 2021 The Southern Maryland Chronicle
Content consolidation among winning SEO strategies, award winners say Search Engine Land
How to Do a Content Gap Analysis for SEO Search Engine Journal
Video: Dawn Beobide on the importance of training your developers on SEO Search Engine Land
How SEO works and how to use it to rank higher in search results - Business Insider - Business Insider
How SEO works and how to use it to rank higher in search results - Business Insider Business Insider
International SEO for 2021 & Beyond: 9-Point Checklist for Success Search Engine Journal
17 SEO & Digital Marketing Expert Tips from SEJ eSummit 2021 Search Engine Journal
All SEJ eSummit Presentations Are Now Online: Binge on SEO, PPC, Content & More - Search Engine Journal
All SEJ eSummit Presentations Are Now Online: Binge on SEO, PPC, Content & More Search Engine Journal
How to Hire an Enterprise SEO Expert for Your Marketing Team Search Engine Journal
Do Incognito Searches Affect SEO or Rankings Search Engine Journal
Top 5 SEO Examples For Manufacturers ThomasNet News
Vlog #104: Dawn Beobide On Educating Your Developers On SEO (Part One) Search Engine Roundtable
Learn How to Take Your Enterprise SEO to a New Level at eSummit Search Engine Journal
Google Ranks Webpages, Not Websites Search Engine Journal
Get Started on your Law Firm SEO Action Plan The National Law Review
SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more - Search Engine Land
SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more Search Engine Land
SEJ eSummit Is TODAY: Accelerate Your SEO & Marketing for 2021 Search Engine Journal
Healthcare SEO Fundamentals to Grow Your Medical Practice Search Engine Journal
A Quick Guide to SEO for Non-Profits [Infographic] Social Media Today
These Common SEO Mistakes Can Torpedo Your Rankings Builder Magazine
No-Click Searches Require a New Way to Measure SEO Results Search Engine Journal
WordPress All in One SEO Auto Updates Cause Backlash Search Engine Journal
SEO Agencies and Professionals can Accurately Study their Digital Performance with a Keyword Rank Checker - Seekers Time
SEO Agencies and Professionals can Accurately Study their Digital Performance with a Keyword Rank Checker Seekers Time
Tips to hire an SEO agency - - VENTS Magazine VENTS Magazine
87 Top eCommerce SEO Tips - Business 2 Community Business 2 Community
Enterprise SEO in 2021: The Importance of Insights & Value of Action Search Engine Journal
Congratulations to Joe Wheeler, our January Employee of the Month Internet Marketing News
Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year - Search Engine Land
Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year Search Engine Land
How to Improve Your SEO Ranking (4 Must-See Tips!) Business 2 Community
Meet Rahul Dakare, the SEO expert making a fortune Hindustan Times
VIDEO: Park Seo Joon picks an adorable name for his fandom; Dream actor reveals the perks of growing old - PINKVILLA
VIDEO: Park Seo Joon picks an adorable name for his fandom; Dream actor reveals the perks of growing old PINKVILLA
Dealing With "This Is The Way Our Old SEO Did It" Search Engine Roundtable
SEO Poll: SEO Content Priorities Search Engine Roundtable
Skyrocket Your Brand’s Digital Media Presence With Umer Anees the SEO Expert From Pakistan - Yahoo India News
Skyrocket Your Brand’s Digital Media Presence With Umer Anees the SEO Expert From Pakistan Yahoo India News
Stellar SEO Creates a New Division Providing Law Firm SEO Services - Press Release - Digital Journal
Peakboy says THIS when asked if he, BTS' V, Park Seo Joon, Choi Woo Shik, Park Hyung Sik would star in a show - PINKVILLA
Peakboy says THIS when asked if he, BTS' V, Park Seo Joon, Choi Woo Shik, Park Hyung Sik would star in a show PINKVILLA
How your business can benefit from SEO Business MattersBusiness Matters
Image: 7 SEO Digital Marketing Trends for 2021 Business 2 Community
International SEO Roundup - what are the differences between countries when developing their SEO? - MintTwist Blog
International SEO Roundup - what are the differences between countries when developing their SEO? MintTwist Blog
Global SEO Platforms Market 2025: SharpSpring, AgencyAnalytics, Oracle Market ing Cloud, KIZEN, Act-On, etc. - NeighborWebSJ
Global SEO Platforms Market 2025: SharpSpring, AgencyAnalytics, Oracle Market ing Cloud, KIZEN, Act-On, etc. NeighborWebSJ
Miami SEO Agency Tips On Google Maps Marketing Programming Insider
Enough With The B.S. Resolutions: In 2021 We Optimize Them Search Engine Journal
Paid Search Tools Market 2021-28 culminated growth with WordStream, Moz, SEO Book, ResearchTools, SpyFu, SEMrush, AWR Cloud, KWFinder, Searchmetrics Essentials, Ahrefs, DeepCrawl, Majestic - The Courier
Paid Search Tools Market 2021-28 culminated growth with WordStream, Moz, SEO Book, ResearchTools, SpyFu, SEMrush, AWR Cloud, KWFinder, Searchmetrics Essentials, Ahrefs, DeepCrawl, Majestic The Courier
APAN Star Awards 2020: BTS singer V, Itaewon Class, Hyun Bin, Seo Ye Ji & Crash Landing On You steal the show - PINKVILLA
APAN Star Awards 2020: BTS singer V, Itaewon Class, Hyun Bin, Seo Ye Ji & Crash Landing On You steal the show PINKVILLA
Local SEO Software Market Size Prognosticated to Perceive a Thriving Growth by 2027 interpreted by a new report | Whitespark, SEOprofiler, Moz, BrightLocal, Synup, Yext, SEMrush – NeighborWebSJ - NeighborWebSJ
Local SEO Software Market Size Prognosticated to Perceive a Thriving Growth by 2027 interpreted by a new report | Whitespark, SEOprofiler, Moz, BrightLocal, Synup, Yext, SEMrush – NeighborWebSJ NeighborWebSJ
Infidigit bags SEO mandate for cure.fit ETBrandEquity.com
Gozoop wins integrated media, SEO mandate for EuroSchool group ETBrandEquity.com
SEO Software Market Analysis by Region Analysis and Business Development, By 20 - Business-newsupdate.com
SEO Software Market Analysis by Region Analysis and Business Development, By 20 Business-newsupdate.com
No need to search far for tips on SEO Worcester News
Turrem Is Offering a Buy 1 Give 1 Listing Package to Benefit Small Local Businesses - Send2Press Newswire
Turrem Is Offering a Buy 1 Give 1 Listing Package to Benefit Small Local Businesses Send2Press Newswire
2020 Insights into the Global Search Engine Optimization (SEO) Software Market by Market Research Store – The Courier - The Courier
2020 Insights into the Global Search Engine Optimization (SEO) Software Market by Market Research Store – The Courier The Courier
True Beauty ending: Will Seo Jun break up with Ju Gyeong? Read current speculations - Republic World
Google Reportedly Blocking Australian News From Search Search Engine Journal
3 PR and marketing trends to watch in 2021 AZ Big Media
SEO Software Market Set to Register healthy CAGR During Forecast (2021-2025) – NeighborWebSJ - NeighborWebSJ
SEO Software Market Set to Register healthy CAGR During Forecast (2021-2025) – NeighborWebSJ NeighborWebSJ
Park Seo Joon's latest video proves the Itaewon Class star looks uber handsome even in a 'zoomed in' version - PINKVILLA
Park Seo Joon's latest video proves the Itaewon Class star looks uber handsome even in a 'zoomed in' version PINKVILLA
Happy Birthday Hwang In Yeob: 5 memorable scenes when Han Seo Jun left hearts fluttering in True Beauty - PINKVILLA
Happy Birthday Hwang In Yeob: 5 memorable scenes when Han Seo Jun left hearts fluttering in True Beauty PINKVILLA
Hyun Bin, Son Ye Jin, Seo Ji Hye or Kim Jung Hyun: Which Crash Landing on You character are you? TAKE QUIZ - PINKVILLA
Hyun Bin, Son Ye Jin, Seo Ji Hye or Kim Jung Hyun: Which Crash Landing on You character are you? TAKE QUIZ PINKVILLA
Comprehensive Report on Search Engine Optimization (SEO) Software Market 2021 | Trends, Growth Demand, Opportunities & Forecast To 2027 |Linkody, Moz Pro, WordStream, SpyFu, AgencyAnalytics – NeighborWebSJ - NeighborWebSJ
Comprehensive Report on Search Engine Optimization (SEO) Software Market 2021 | Trends, Growth Demand, Opportunities & Forecast To 2027 |Linkody, Moz Pro, WordStream, SpyFu, AgencyAnalytics – NeighborWebSJ NeighborWebSJ
5 cute moments from True Beauty: Seo Jun, Lee Su Ho, Ju Gyeong’s love triangle and more - Republic World
5 cute moments from True Beauty: Seo Jun, Lee Su Ho, Ju Gyeong’s love triangle and more Republic World
Junior SEO Analyst job, Cape Town Bizcommunity.com
How to Optimize Your Website for Local Search in 2021 Business 2 Community
How to Learn SEO: A U.S. News Guide U.S. News & World Report
SEO 101: Get Your SEO Guide for Beginners [EBOOK] Search Engine Journal
3 Things You Must Know About SEO in 2021 Search Engine Journal
RIP antiquated SEO: Google’s guidelines stress quality content Digital Commerce 360
YouTube SEO for Beginners: 10 Best Practices to Get You Started Search Engine Journal
10 Reasons Why SEO Doesn't Work Search Engine Journal
3 Steps to Better Content: Power up Your SEO with Audience Understanding Search Engine Journal
The 10 Commandments Of SEO Forbes
How to Turn SEO Into a Measurable Revenue Generator Search Engine Journal
The 3 main components of SEO AZ Big Media
The Complete Guide to SEO for Course Creators Entrepreneur
A Naive Mistake Cost Me My Google Rankings
Little do you know but you too could be making mistakes with your website that are costing you your search engine rankings.Goggle and the other search engines are constantly changing their algorithms to keep pace of search engine spammers.
Ten Steps To A Well Optimized Website - Step 3: Site Structure
Welcome to part three in this search engine positioning series. Last week we discussed the importance and considerations that much be made while creating the content that will provide the highest ROI for your optimization efforts.
Use Keyword Articles for Search Engine Optimization
Search engine optimization is very important for your online business if you are interested in staying in business. The reason for this is most of the time the large search engines direct traffic to your website, however your website must include what the search engine is looking for in order for your web page to be returned as a result.
One Way Link Building Secures Long Term Ranking Results
One-way link building is a great way to improve your link popularity and ranking in the search engines. One-way links are more difficult to obtain than traditional reciprocal links, but pay off in securing solid long-term search engine ranking results.
Hiring An SEO Constultant - 10 Reasons Why You Should
It crosses every webmaster's mind anytime they see an ad or an email for search engine marketing. Many small business owners wonder what they're missing by not doing it.
If You Could Submit Just One Page To The Search Engines Which Should It Be?
Listen. Some make submitting pages to search engines sound like the fast track to search engine ranking nirvana.
The Role of the Robots.txt File to Improve Site Ranking!
Not many web master take the time to use a robots.txt file for their website.
SEO #6: How TO GET Banned by Google!
Yesterday you should have read the fifth course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #6 and study how to get banned by google! Please read today's course very carefully and take some time to test what I'm about to tell you on your own webpage.
How To Start An Internet Business - Meta Tags and Keyword Density
Okay, you have a domain name, layout and content. Now we get to a step that will go a long way to determining how the site will rank.
Sales And Crawlers, Update! Update! Update!
The importance to the algorithmic web crawlers that speed throughout the web is crucial to the successful marketing campaign of your site. Your site would simply be a pretty compilation of HTML, XML, Java and the sort if search engine crawlers did not come around and look over your site.
Google Patent Application - SEO Highlights
The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:"A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on the one or more types of history data.
Search Engines Are Doomed to Fail
A very provocative title, isn't it? Based on the latest news it is not far from the truth. Over the years the search engines were the target number one on the hunt for visitors and traffic to millions of web sites.
Advanced Uses for the Google Algorithm
SEO Made Easy!
Search engine optimization remains a minefield of old advice, outdated ideas and outright dangerous techniques that can get you banned. Here's the main points to great search engine optimization.
How to Make a Title Tag that Search Engines Will Love
Making the following changes to your title tag can help improve ranking and increase targeted traffic to your website:Include keyword phrases in your title tag:Think of a title tag as the name above a shop. Imagine you are walking down a busy street with shops on either side of you.
Types of Links
Internal Linking - An introductionThe web as they call it is a mesh of links. The wired world is now being counted for what it is.
The Great Search Engine Experiment Revisited Who is the Coolest Guy in the Universe
A recent Search Engine Experiment Demonstrates how by combining Key Word Rich Web Pages and Blog Entries (for a Highly Targeted Keyword Phrases) with Article Submissions to Top Ranked Article Directories anyone can Dominant the First Page of the Search Results in the Big 3 Search Engines.Recently I did a search engine Experiment where I decided to Brand Myself the Coolest guy in the Universe.
The Top 3 Mistakes That Can Ruin Your Websites Search Engine Rankings- and How to Fix Them!
Getting your website up and running is hard enough. After spending hours getting the HTML code just right and trying to make sure that you provide a great user experience, the last thing you want to do is change everything around in order to get your site ranked higher on the search engines.
SEO Training - Avoid Making this Costly Mistake!
SEO training can be overwhelming. There are literally hundreds of factors that go into search engine ranking on today's major search engines like Google, Yahoo and MSN.
Is Google Having a Tough Time with Their Website Limit?
If you are one to pay attention to what happens within the Google realm, you might find yourself thrown for a loop these days. As Google updates their results, it seems like they are having some issues dealing with so many new websites popping up.
|home | site map|