Link Building in Light of Vision-based Page Segmentation
The days of basing a successful link building strategy on link quantity and anchor text alone may be numbered. The link popularity theories behind PageRank and Hilltop remain important, but major search engines are continually adding new elements to their link algorithms to improve search relevance. One of these new elements is the concept of visual page segmentation which was recently proposed in a paper entitled "Block-level Link Analysis," by Deng Cai, Xaiofei He, Ji-Rong Wen and Wei-Ying, available online at http://research.microsoft.com/research/pubs/view.aspx?tr_id=690.
How VIPS Works
The paper introduces VIsion-based Page Segmentation (VIPS), which begins with the premise that current link popularity algorithms are faulty in that they consider each page on the World Wide Web as a single node. Different "blocks" on a page however often have different semantics; for instance, a block on the left side of the page might contain a general navigational menu or text link advertisements, whereas the block on the right side of the page might contain an informational article or links to other Web sites about a certain topic. When VIPS is applied, these blocks can be separated by a computer with a vision-based program. Each block can then be considered as the fundamental unit of analysis, rather than the entire page. When a link is scored in terms of its block, the link"s contextual relevance can be interpreted more intelligently by search engines.
What VIPS Means for Search Engine Optimization
In the near future major search engines such as Google, Yahoo! Web Search and MSN Search will likely integrate some form of visual page segmentation into their search algorithms. A successful search engine optimization strategy should incorporate knowledge of block-level analysis to ensure that the effects of a link building campaign will be maximized. But how exactly does a concept like VIPS affect search engine optimization? Two consequences in particular should make every SEO take pause.
Devaluation of Links from Certain Blocks
VIPS will allow search engines to differentiate between links from the content block and links from other blocks such as text advertisement blocks or footer blocks. As such, algorithms could easily weight links from each block differently.
A link from the content block could be considered as more likely to be a true recommendation than a link from a text link advertisement block. Search engines may therefore give extra weight to in-content links while devaluing links that appear to be advertisements. Sites that rent links through link networks usually do place them in a block above, below or to the side of the content block. When VIPS is implemented, there is a risk that many rented advertisement links could be devalued.
Improved Contextual Analysis
The theme in which your link is placed also will be more important than ever before. Many search engine optimizers have voiced their opinion that "anchor text is everything"; that is, the theme of a page linking to a Web site does not parse link relevance, but only the anchor text of the link does.
With block-level analysis, search engines will be able to recognize the theme of any given block more easily. This should have the effect of boosting the link relevance for links from tightly-themed content blocks, while devaluing links that are in a block with no apparent theme.
Links That Will Always Soar
A search engine optimizer need not fear the effects of VIsion-based Page Segmentation. Although VIPS will probably devalue certain types of links that are favored by many SEOs, it will concurrently increase the value of themed, in-context links.
I have always stressed the value of legitimate links from directories, articles and press releases. These types of links are placed in a content block and are also tightly themed (that is, your target keywords will be near your link).Webmasters who actively build these types of links will benefit from long term rankings even when new twists such as VIPS are added into the algorithmic mix. In fact, these algorithmic improvements should improve search relevance and neutralize some of the spammier link building methods. And that's something we should all be happy about.
Andy Hagans is a search engine optimization consultant who specializes in link building and risk management. Visit http://www.andyhagans.com for more information. Mr. Hagans also maintains The Link Building Knowledge Base at http://www.linkbuilding.info to help other webmasters.
Manager, Outlet Comm Affiliate & SEO job with Coach | 142133 The Business of Fashion
In uncertain times, jump start your SEO TechCrunch
SEO: Why It Matters in Today's Market RisMedia.com
Enterprise SEO: Communication Within Your SEO Teams Search Engine Journal
Keyword Data Accuracy & Data Manipulation by SEO Tools [In-Depth Study] Search Engine Journal
5 Ways to Evaluate Your Authors for SEO Search Engine Journal
SEO: The Job Creator For 2020 And Ahead Entrepreneur
Top 10 Tools for Bulletproof SEO Content Strategies Search Engine Journal
Stock Photography Impact on SEO Search Engine Journal
Top 25 SEO Writing Tools to Earn More Traffic From Google Search Engine Journal
What Is Enterprise SEO? Search Engine Journal
The Importance of Infographics in SEO Internet Marketing News
3 Pillars of SEO Marketing: Keywords, Content & Backlinks Business 2 Community
Seo In-guk in talks for small-screen return Korea Times
topseos.com Announces the Top One Hundred Best Search Engine Optimization Firms for July 2020 - PRNewswire
topseos.com Announces the Top One Hundred Best Search Engine Optimization Firms for July 2020 PRNewswire
Update on Google Ranking Factors: SEO Tips Business 2 Community
SEO: Search Console Is an Untapped Source of Keyword Data Practical Ecommerce
Will Hattman Search Engine Journal
Measuring SEO Value Beyond Rank & File: How to Attribute Content Value Search Engine Journal
Elevating Your Analytics: A Guide for SEO Beginners Search Engine Journal
SEO Seasonality: Overcoming the Dips During the Slow Season Search Engine Journal
How to Show the Value of Local SEO Search Engine Journal
How to Use Google My Business to Boost Your Content & SEO Search Engine Journal
Replay: BuzzFeed SEO lead talks the future of AMP Search Engine Land
Increasing Market Competition Is Boosting The Search Engine Optimization (SEO) Tools Market - Day Web Chronicle
Increasing Market Competition Is Boosting The Search Engine Optimization (SEO) Tools Market Day Web Chronicle
How Natural Language Generation Changes the SEO Game Search Engine Journal
Top 5 SEO Optimization Strategies for Your Website Business 2 Community
SEO: What makes a good link? – Econsultancy Econsultancy
Want to Earn More Online? Let’s Talk About Conversions Search Engine Journal
Local SEO Tools & Software Market Growth, Ongoing Trends, Opportunities and Forecast to 2026 - 3rd Watch News
Local SEO Tools & Software Market Growth, Ongoing Trends, Opportunities and Forecast to 2026 3rd Watch News
Get Better Results in Search With These 4 SEO Tools Business 2 Community
Five Useful Tricks for the Rapid Growth of SEO Traffic Gary Skentelbery
The 5-hr Drive Market: Targeting the “Five-Hour Drive” Leisure Traveler Using Geotargeting and Local SEO - VRM Intel
The 5-hr Drive Market: Targeting the “Five-Hour Drive” Leisure Traveler Using Geotargeting and Local SEO VRM Intel
Common Recommendations How to Create SEO Articles Santa Clarita Valley Signal
SEO Testing Service Market - Current Impact to Make Big Changes | SmartSites, OpenMoves, WebiMax, Boostability - openPR
SEO Testing Service Market - Current Impact to Make Big Changes | SmartSites, OpenMoves, WebiMax, Boostability openPR
5 Ways to Convert Organic Traffic Into Qualified Leads Search Engine Journal
Why Google Ranks Singular and Plural Keywords Differently Search Engine Journal
Watch: Kim Soo Hyun And Seo Ye Ji Pay Close Attention To Detail In “It's Okay To Not Be Okay” Behind-The-Scenes Video - soompi
Watch: Kim Soo Hyun And Seo Ye Ji Pay Close Attention To Detail In “It's Okay To Not Be Okay” Behind-The-Scenes Video soompi
Global SEO Software Market Size, Share, Types, Products, Trends, Growth, Applications and Forecast 2020 to 2025 - CueReport
Global SEO Software Market Size, Share, Types, Products, Trends, Growth, Applications and Forecast 2020 to 2025 CueReport
Hyun Bin & Son Ye Jin, Lee Min Ho & Kim Go Eun or Kim Soo Hyun & Seo Ye Jin; Who's chemistry is knockout? - PINKVILLA
Hyun Bin & Son Ye Jin, Lee Min Ho & Kim Go Eun or Kim Soo Hyun & Seo Ye Jin; Who's chemistry is knockout? PINKVILLA
Park Seo Joon flashes his contagious smile in a new selfie and Wooga Squad member Park Hyung Sik is all hearts - PINKVILLA
Park Seo Joon flashes his contagious smile in a new selfie and Wooga Squad member Park Hyung Sik is all hearts PINKVILLA
SEO Service Provider Services Industry Review with COVID-19 Impact Analysis and Forecast 2020-2026 by Vehicle Type, Demand Category, Company and Region - 3rd Watch News
SEO Service Provider Services Industry Review with COVID-19 Impact Analysis and Forecast 2020-2026 by Vehicle Type, Demand Category, Company and Region 3rd Watch News
SEO: Back To Basics Forbes
Search Engine Optimization Market 2020 – 2027 Based on COVID-19 Impact Analysis, Top Players – SEMrush(US), SEO Book(Greece), Moz(US), Ahrefs(Singapore), AWR Cloud(US), etc. - 3rd Watch News
Search Engine Optimization Market 2020 – 2027 Based on COVID-19 Impact Analysis, Top Players – SEMrush(US), SEO Book(Greece), Moz(US), Ahrefs(Singapore), AWR Cloud(US), etc. 3rd Watch News
SEO How-to, Part 1: Why Use It? Practical Ecommerce
2020-2026 SEO Software Market | Global Analysis, Modeling, Risk Factors, Growth Strategies, Drivers, Dynamics, Forecast and more | COVID19 Impact Analysis BrightEdge, Conductor, Linkdex, SpyFu, Yext, etc. | InForGrowth - 3rd Watch News
2020-2026 SEO Software Market | Global Analysis, Modeling, Risk Factors, Growth Strategies, Drivers, Dynamics, Forecast and more | COVID19 Impact Analysis BrightEdge, Conductor, Linkdex, SpyFu, Yext, etc. | InForGrowth 3rd Watch News
10 SEO Tips to Implement in 2020 SmarterCX
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
Design: Making SEO Look Good Forbes
The 10 Commandments Of SEO Forbes
Powerful Subscription-Based SaaS Tool Launched with New Functionality and Design to Help Boost SEO Results for Subscribers - 1AI SEO - Stockhouse
Powerful Subscription-Based SaaS Tool Launched with New Functionality and Design to Help Boost SEO Results for Subscribers - 1AI SEO Stockhouse
SEO in 2020: Going Beyond Google Search Engine Journal
What is SEO? businessjournaldaily.com
Top 5 free backlink checkers you should be using Search Engine Land
Why SEO is More Important than Ever BOSS Magazine
6 Ways to Know If Your SEO Is Broken Practical Ecommerce
How You Should or Shouldn't Use Synonyms for SEO Search Engine Journal
5 Ways SEO & Web Design Go Together Search Engine Journal
Secrets That Make SEO Work Best 04/13/2020 MediaPost Communications
SEO Is Everyone's Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO Search Engine Journal
4 Tips to Build a Strong SEO Program During COVID-19 Search Engine Journal
5 of the Most Complex SEO Problems & How to Fix Them Search Engine Journal
What Does It Mean to 'Do SEO'? Search Engine Journal
SEO that Gets You on Top of Google 2020 Search Engine People
Paving the Path Forward with SEO: Preparing for New Normalities Search Engine Journal
How to Do SEO for Niche Markets Search Engine Journal
Did you know that SEO drives 22% of all website visits? Search Engine Land
Global Recruitment and Staffing Market Size 2020 – Divided By Product Type And Application Segment: Vybex Consulting, SEO COMPANY ORISSA, Noble Placement, JOB IN BHUBANESWAR, Alchemy Staffing Solutions Pvt. Ltd., Skill Asia - Owned
Global Recruitment and Staffing Market Size 2020 – Divided By Product Type And Application Segment: Vybex Consulting, SEO COMPANY ORISSA, Noble Placement, JOB IN BHUBANESWAR, Alchemy Staffing Solutions Pvt. Ltd., Skill Asia Owned
SEO in 2020: What Role Do Keywords Play? Search Engine Journal
How SEO and PPC strategies can work together to drive business goals Search Engine Land
Google Explains How to Use Headings for SEO Search Engine Journal
A Naive Mistake Cost Me My Google Rankings
Little do you know but you too could be making mistakes with your website that are costing you your search engine rankings.Goggle and the other search engines are constantly changing their algorithms to keep pace of search engine spammers.
Ten Steps To A Well Optimized Website - Step 3: Site Structure
Welcome to part three in this search engine positioning series. Last week we discussed the importance and considerations that much be made while creating the content that will provide the highest ROI for your optimization efforts.
Use Keyword Articles for Search Engine Optimization
Search engine optimization is very important for your online business if you are interested in staying in business. The reason for this is most of the time the large search engines direct traffic to your website, however your website must include what the search engine is looking for in order for your web page to be returned as a result.
One Way Link Building Secures Long Term Ranking Results
One-way link building is a great way to improve your link popularity and ranking in the search engines. One-way links are more difficult to obtain than traditional reciprocal links, but pay off in securing solid long-term search engine ranking results.
Hiring An SEO Constultant - 10 Reasons Why You Should
It crosses every webmaster's mind anytime they see an ad or an email for search engine marketing. Many small business owners wonder what they're missing by not doing it.
If You Could Submit Just One Page To The Search Engines Which Should It Be?
Listen. Some make submitting pages to search engines sound like the fast track to search engine ranking nirvana.
The Role of the Robots.txt File to Improve Site Ranking!
Not many web master take the time to use a robots.txt file for their website.
SEO #6: How TO GET Banned by Google!
Yesterday you should have read the fifth course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #6 and study how to get banned by google! Please read today's course very carefully and take some time to test what I'm about to tell you on your own webpage.
How To Start An Internet Business - Meta Tags and Keyword Density
Okay, you have a domain name, layout and content. Now we get to a step that will go a long way to determining how the site will rank.
Sales And Crawlers, Update! Update! Update!
The importance to the algorithmic web crawlers that speed throughout the web is crucial to the successful marketing campaign of your site. Your site would simply be a pretty compilation of HTML, XML, Java and the sort if search engine crawlers did not come around and look over your site.
Google Patent Application - SEO Highlights
The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:"A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on the one or more types of history data.
Search Engines Are Doomed to Fail
A very provocative title, isn't it? Based on the latest news it is not far from the truth. Over the years the search engines were the target number one on the hunt for visitors and traffic to millions of web sites.
Advanced Uses for the Google Algorithm
SEO Made Easy!
Search engine optimization remains a minefield of old advice, outdated ideas and outright dangerous techniques that can get you banned. Here's the main points to great search engine optimization.
How to Make a Title Tag that Search Engines Will Love
Making the following changes to your title tag can help improve ranking and increase targeted traffic to your website:Include keyword phrases in your title tag:Think of a title tag as the name above a shop. Imagine you are walking down a busy street with shops on either side of you.
Types of Links
Internal Linking - An introductionThe web as they call it is a mesh of links. The wired world is now being counted for what it is.
The Great Search Engine Experiment Revisited Who is the Coolest Guy in the Universe
A recent Search Engine Experiment Demonstrates how by combining Key Word Rich Web Pages and Blog Entries (for a Highly Targeted Keyword Phrases) with Article Submissions to Top Ranked Article Directories anyone can Dominant the First Page of the Search Results in the Big 3 Search Engines.Recently I did a search engine Experiment where I decided to Brand Myself the Coolest guy in the Universe.
The Top 3 Mistakes That Can Ruin Your Websites Search Engine Rankings- and How to Fix Them!
Getting your website up and running is hard enough. After spending hours getting the HTML code just right and trying to make sure that you provide a great user experience, the last thing you want to do is change everything around in order to get your site ranked higher on the search engines.
SEO Training - Avoid Making this Costly Mistake!
SEO training can be overwhelming. There are literally hundreds of factors that go into search engine ranking on today's major search engines like Google, Yahoo and MSN.
Is Google Having a Tough Time with Their Website Limit?
If you are one to pay attention to what happens within the Google realm, you might find yourself thrown for a loop these days. As Google updates their results, it seems like they are having some issues dealing with so many new websites popping up.
|home | site map|