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Why Optimize Your Site For Search Engines?
Sometimes a search engine optimization company will miss that glaring question posed by potential clients and assume the benefits of search engine optimization are obvious to everyone. While shelling out a couple thousand on an SEO campaign is common sense to some, others may find it hard to part with the cash unless they know it is an investment in their business that is sure to bring a good return. Search engines account for a huge portion of traffic to web sites. Data varies depending on what sources you read, but the bottom line is that search engines are used millions of times each day by consumers searching for goods and services. And having your business displayed at the top of search results is essential if you want to do any business from the major search engines. Nine in every ten users will find what they're looking for in the top 10 results and won't go to page 2. It's obvious that people can make a lot of money from online sales, but how you advertise your products has a large bearing on what kind of profit you make. If you buy advertising space on Google AdWords or other services that charge per click, you may only shell out 10 cents for every visitor to your site - But what if it takes 100 clicks to make one sale? If your products only sell for $10 a piece, then there is no profit being made. Pay-per-click (PPC) campaigns will also never stop costing you money. Search Engine Optimization, on the other hand, can be very affordable over months and years. Many SEO and Internet Marketing companies will say that ongoing maintenance is needed to reach and keep top search engine rankings. While this is true, be careful how the company says they do it. There is an affordable way and then there's a way to pad the pockets of the "experts." For more on this issue, read my other article entitled "What Constitutes a Complete and Effective SEO Campaign?" In short, the affordable way will involve an intense content optimization followed by work to raise link popularity. This link popularity development should be the bulk of any ongoing maintenance. A couple times a year keyword research should be done again and the content should be looked at. Search trends can sometimes fluctuate so you want to make sure your content is still aimed at the right audience. What is affordable and what isn't varies greatly from company to company, industry to industry. In the bed and breakfast industry, $30 per month may be enough to keep a top 5 ranking on Google if the market is not very competitive. A web site competing for a top spot in a database administration field may be looking at several hundred a week if not more. The bottom line is, if you pick the right Search Engine Optimization company, your return on investment from an SEO campaign can be over 1000%. While there are other ways to advertise a web site (No, search engine optimization is not the be-all and end-all of online advertising) very few can match the wide targeted audience and affordability that search engines provide. John Metzler is the co-creator of Abalone Designs, Inc. http://www.abalone.ca, a Search Engine Optimization company in Vancouver, Canada. He has been involved in web design and web marketing since 1999 and has helped turn Abalone Designs into one of the top SEO companies in the world.
MORE RESOURCES:
Google Introduces Beta Explanations that Can Explain Smaller Issues with SEO Marketing Campaigns Inc. 12 Ways to Build a Winning SEO Strategy on a Small Budget Search Engine Journal John Mueller Surprises with Answer to a Negative SEO Question Search Engine Journal Coaching SEO To Win Forbes How to Make SEO Happen in 2020 Practical Ecommerce SEO myths busted by an ex-Googler Search Engine Land Why SEO is an Essential Puzzle of Digital Marketing Business 2 Community Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO Search Engine Land 8 Tried & Tested Tips for Improving SEO & Developer Relations Search Engine Journal SEO Is Everyone’s Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO Search Engine Journal Why SEO is Important for Your Business Business 2 Community Google’s John Mueller: Never Blindly Follow Big Sites’ SEO Search Engine Journal Why Amazon success requires a holistic approach to SEO and advertising DigitalCommerce360 How to Monitor SEO Topic Clusters, Silos Practical Ecommerce Basic SEO Tips Any Content Writer Should Know Business 2 Community Reciprocal Links: Do They Help or Hurt Your SEO? Search Engine Journal How SEO Can Improve Your Business Jewish Link of New Jersey SEM vs. SEO vs. PPC Defined: What’s the Difference? Search Engine Journal Elevating Women in SEO: The Industry Still Has a Long Way to Go Search Engine Journal Seo-Ho Lee, Rohini Narayanan and Thomas Coulouras: Youth press Neal to support Green New Deal GazetteNET Here’s Why Inclusive Web Design with SEO Wins 2020 Search Engine Journal How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns [Webinar] Search Engine Journal Don't miss a single chapter of The HOTH's all-new learning guide about On-Page SEO Optimization Benzinga Search Engine Optimization (SEO) Tools Market – Global Industry Future Growth, Industry Verticals, and Forecast to 2019-2025 The Raleigh Recorder The 8 Benefits of SEO for Ecommerce Practical Ecommerce Digital Marketing Consultant (SEO and SEM) Pedestrian TV How Google's BERT Works In SEO Business 2 Community 30+ SEO Stats from 2019 to Guide Your Strategy in 2020 and Beyond [Infographic] - Social Media Today 10 SEO factors that influence your Google ranking Eastbourne Herald Trend-Watcher: 6 New Ways to Do SEO in 2020 Business 2 Community Could Blogging Boost Your Ecommerce SEO? Practical Ecommerce Recovery From November 2019 Google Update Search Engine Journal Park Hang-seo: “We will try our best for fans' dream” Nhan Dan Online Leeds SEO Specialist Offers Free Audits & Analysis StreetInsider.com Podcasts & SEO: How to Make Your Podcast SEO-Friendly Search Engine Journal SEO Trends to Look Forward to in 2020 IMC Grupo The Most Effective Link-Building Strategies According to SEO Experts MarketingProfs.com Sr. Manager, SEO job with NBCUniversal, Inc. | 407143 mediabistro.com Survey Says: The Best SEO At Google Is John Mueller Search Engine Roundtable Seo Ye Ji being considered for female lead opposite Kim Soo Hyun in 'I'm a Psycho But It's Okay' allkpop Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search Search Engine Land What Does It Mean to ‘Do SEO’? Search Engine Journal Hometown of popular football coach Park Hang-seo pushes to create Vietnam-style village Viet Nam News The Best Free SEO Tools to Increase Your Rankings Entrepreneur 7 SEO best practices you should be doing regardless of what Google says Search Engine Land Poll: After The SEO Audit; Next Steps Search Engine Roundtable 6 Brilliant Reasons Why You Should Use SEO Tools Search Engine Journal My experience with SEO Practical Ecommerce SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal How Important SEO Friendly Themes Are For Your Site Nerd's Magazine 5 Metrics Crucial to SEO Success - PR News PR News - For Smart Communicators What's the Value of SEO? Practical Ecommerce Global SEO Service Provider Services Market to Witness Significant Revenue Growth During the Forecast Period, 2020–2024 Eastlake Times Can SEO Be Made Predictable? Search Engine Journal 6 SEO Tips to Benefit Any Business Entrepreneur Ongoing Education: Your Secret to SEO Success Search Engine Journal 5 Easy SEO Wins with Powerful Results Search Engine Journal 5 On-Site SEO Factors That Matter Most Search Engine Journal Local Businesses are Following Local SEO Trends to Reach Potential Customers America Daily Post 7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal Is SEO Really Complex or Are We Overcomplicating It? Search Engine Journal 7 Ways to Improve Your Website's SEO Business.com 10 Ebooks About SEO You Should Download & Read Now Search Engine Journal 7 Best SEO Tools to Help You Rank Higher in Google Entrepreneur 7 Reasons Why SEO Matters for Every Startup Entrepreneur How to Avoid SEO Misinformation Search Engine Journal |
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