An Ethical Alternative to Doorway Pages
Definition: A doorway page is content created specifically for the purpose of garnering high placements in the search engines.
Issue: Google makes the following specific recommendation: Avoid "doorway" pages created just for search engines or other "cookie cutter" approaches such as affiliate programs with little or no original content (http://www.google.com/intl/az/webmasters/guidelines.html).
This article addresses the issue of doorway pages, proposes an acceptable alternative and offers some insights into the basic principles of search engine optimization.
To frame the issue of doorway pages it is important to understand why content is so critical to search engine optimization. In order to do this we need to step back and take a look at the search engines themselves:
? Google, Yahoo, MSN, and all other search engines want to provide the same thing: A prioritized list of links that point to most relevant web sites satisfying the users search criteria.
? Relevance is defined as the "best content" with the "best fit" to the user's search. That's a search engine's value - providing efficient access to the information a user wants when they want it.
? The search engine that does the best job of delivering the largest quantity of the most relevant results attracts the most users.
? Obviously speed, ease-of-use and "marketing" impact popularity but in the end the quality of the results counts most.
The best way for you to get long-term results is by "partnering" with the search engines. Partnering means recognizing and supporting the value-proposition that the search engines provide to their end-users:
? Provide lots of highly relevant content
? Follow accepted (i.e. ethical) search engine optimization principles
Is there an alternative? Sure, like many situations there are always short cuts and quick fixes that purport to let you "game the system." Instead of partnering with the search providers you compete with them. By "compete" I mean all the effort (and dollars) expended to chase their constantly evolving algorithms and artificially increase your site's rankings. These techniques may get you short-term results but many are considered the equivalent of "spamming" and could get your site de-listed. From a search engine providers point of view, anything that gets better results for sites with inferior content (and fit) is compromising their product and is temporary until they tune their algorithm so that it correctly ranks your site (down).
One of these shortcuts is the use of "doorway pages." The rest of this article discusses the use of doorway pages and recommends an alternative approach.
What is a doorway page?
Doorway pages are pages of content that have been specifically designed to achieve high rankings in the search engines. They are often used by websites that don't have an abundance of content within the main pages of their site due to technology issues or design conflicts. They can be an effective tool for garnering short-term placement in search engine rankings when used appropriately, but doorway pages have been abused by websites for many years, to the point that they are frowned upon by search engines who now attempt to exclude them from their result pages.
What does a "Doorway Page" look like?
A doorway page appears as if it was built specifically to attain high search engine placement, and offers little value to searchers. It often has the following characteristics: o A lot of poorly written content, with an abundance of hyperlinked phrases in the body text
o Copy that is stuffed with lists of keywords
o Zero (0) in-bound links from other parts of the website Example: you build a doorway page named "targeted-keyword.html," but do not link to this page from any other part of your website. Google assumes no in-bound links exist because this page is of little value, and you want to hide it from regular visitors to its site.
o A "redirection" that automatically loads a new page once the doorway pages is accessed
Bottom line: A doorway page stands alone from your website, and offers little value to searchers
If any of those characteristics exist on the page, and if a number of these pages are created within a single website, Google is likely to discount their value, or worse, ban the site.
If doorway pages are inappropriate then what is a better alternative?
The "essay page"
An essay page, on the other hand, is integrated into the main website (although not into the navigation structure). It offers real value to the searcher because the content is relevant and well-written. It often has the following characteristics:
o Clean HTML coding with an HTML design similar to that of other pages of the website
o A lot of content, with several hyperlinked phrases in the body text
o Several in-bound links from other parts of the website
Example: On the solutions page, you hyperlink the phrase "targeted keyword," to the targeted-keyword.html essay page.
o Quality content that offers real value to the searcher
Bottom line: An essay page is a natural extension of your website. For all intents and purposes, it is integrated content more than it is a doorway page, because it expands on a certain subject.
Will you benefit from using essay pages?
Essay pages used effectively can be good solutions when a site's navigation does not support the addition of content, or if it would be difficult to develop valuable content to include within the main navigation. If this is not the case I recommend that you add additional pages of content (which will provide more benefits than essay pages), while enhancing the user experience.
Summary and Recommendation
The creation and proper integration of additional content is critical to the ability to achieve consistent top 10 rankings on the most targeted keywords. Essay pages can be valuable when a website cannot be easily scaled to include more content through the main navigation structure. However, the first priority should be increasing content as much as possible before resorting to essay pages.
Over time, your more sophisticated competitors will compete for placement by incorporating significant content, and by implementing important search engine optimization features, not by using essay (or doorway) pages.
If you've adopted an aggressive "doorway page" strategy, it's possible (and maybe likely) that a competitor would report it to Google. If Google determines that you have violated their "rules," you could be "de-listed".
As a result of the risk that doorway pages pose and the benefits integrating additional relevant content provides, I strongly recommend the approach of reevaluating your navigation structure, and adding additional pages of relevant content if possible. From a search engine ranking point of view - content is not king, but relevant content sure is.
Scott Smigler has been an evangelist for a serious, ROI-based focus on the online channel since he founded Exclusive Concepts in 1997. Exclusive Concepts provides integrated online marketing strategies, Internet brand consulting, search engine marketing campaigns and results-oriented web sites for hundreds of clients that range in size from small ecommerce firms to public companies.
Visit Scott's website: http://www.exclusiveconcepts.com
SEO: 9 Tips for Writing Great Content Practical Ecommerce
Textual *content* enables search engines to understand your site. The words you choose should engage shoppers and boost your site's relevance to the ...
7 Best SEO Tools to Help You Rank Higher in Google Entrepreneur
The key to building and sustaining organic traffic is knowing which are the best SEO tools to use. Today, there are so many SEO checkers on the market that it be ...
How to Activate a Sponsorship to Achieve Content Marketing & SEO Goals Search Engine Journal
Want high-quality coverage and links? Here's how to maximize sponsorships to help you to achieve your *content* marketing and SEO goals.
Exploring the Role of Content Groups & Search Intent in SEO Search Engine Journal
Patents show us what strategies Google chooses to research and invest in, which in turn provides insight into how to best prepare a website for indexation by ...
5 Tips for Choosing Your Next SEO Firm Entrepreneur
Making the right decision when choosing your next SEO firm has major consequences for your business and your bank account. The difference between a boom ...
The 20-Minute Technical SEO Workweek Search Engine Journal
Have you checked your technical SEO lately? Use this workflow to quickly get a pulse of your technical SEO in just 20 minutes a week.
SEO: 6 Things to Do When You Have Nothing to Do Practical Ecommerce
Search engine optimization is self-directed. Unless you're being managed by another practitioner who tells you what to do and when to do it, SEO can be difficult ...
5 SEO Career Trends for 2019 [New Research] Search Engine Journal
What can data from LinkedIn, Indeed, and Census.gov tell us about SEO jobs? Discover five interesting trends from an analysis of 75 large U.S. metros.
6 Ways SEO Tools Can Help You Run Your Business Search Engine Journal
Tools make a marketer's life more productive. This post will tell you why and how SEO tools can help you better run your business.
SEO vs SEM – What’s the Difference and Why it Matters to Your Business G2 Crowd
Learn the key difference between SEO and SEM and how they greatly increase the visibility of your site on search engines like Google, Yahoo, Bing, and more.
Is It Time To Outsource SEO? Here's What You Need To Consider Forbes
Everyone and their mother is chasing after the holy grail of internet marketing: organic search traffic.
Tangle Teezer appoints Avenue Digital for international SEO and paid search The Drum
British hairbrush brand Tangle Teezer has appointed London search agency Avenue Digital to handle its SEO and PPC activity following a competitive pitch.
Lucid Leverage Fuels SEO Services In Phoenix, Celebrates 4 Years - Press Release Digital Journal
Lucid Leverage are Search Engine Optimisation (SEO), social media management and online reputation marketing specialists providing their services in ...
Introducing SEO for developers. It’s time. Search Engine Land
Computer programming is making enormous innovative leaps on the web, evolving from crusty old-school AJAX, to jQuery, to reactive views that synchronize ...
Angular Universal: What you need to know for SEO Search Engine Land
If you use Angular to power your website, then you have an extra hurdle to cross when it comes to SEO. Fortunately, Angular Universal makes it easy to leap ...
BVM Now Providing SEO Services to Businesses in El Paso, TX Markets Insider
HOUSTON, Feb. 15, 2019 /PRNewswire-PRWeb/ -- BVM (https://www.brazosvalleymarketing.com), an UpCity certified partner, is now offering SEO services in El ...
SEO Manager - Upwork Built In Chicago
Upwork is hiring for a SEO Manager in Chicago. Find more details about the job and how to apply at Built In Chicago.
Why Prioritize Local SEO? Vertical Measures
Local SEO consists of many different local citation components, but is absolutely vital to the success of any organization aiming to reach to a nearby audience.
SEO: Reclaiming Lost Links from Site Migrations Practical Ecommerce
There is a little-used opportunity for longtime retailers to gain links. If your ecommerce site has changed platforms in its lifetime, you might have editorial links ...
Tips for Selecting the Right SEO Provider for Your Accounting Firm CPAPracticeAdvisor.com
Taking the first steps into the world of search engine optimization (SEO) can be intimidating. If you have spent anytime researching the topic online then you ...
Wix ‘SEO Wiz’ Stars in Big Super Bowl Ad, Fumbles with SEO Community Search Engine Journal
Did you hear that sound last night during the Super Bowl? It was the collective SEO community hitting their heads against a proverbial desk. Wix's foray into the ...
SearchCap: Quora keyword targets, Angular SEO & old stock SEO Search Engine Land
Learn how to manage product unavailability without hurting your SEO Feb 1, 2019 by Max Cyrek. When your e-commerce site has out-of-stock products, here ...
Updated for 2019! ‘Enterprise SEO Platforms: A Marketer’s Guide’ Search Engine Land
MarTech Today's “ Enterprise SEO Platforms: A Marketer's Guide” has been updated for 2019. Compiled from the latest research, this 61-page report is your ...
What Is an SEO Professional in 2019? An Identity Crisis Averted Search Engine Journal
Picture this: You're an SEO professional, and someone asks you what exactly it is that you do. What do you say? I'm a: Search analytics guru; *Content* strategist ...
25 tools to streamline YouTube SEO optimization Search Engine Land
With video streaming services and social media platforms reporting large amounts of traffic, videos are slowly but surely moving front and center as the most ...
How reputation became a major ranking factor in SEO Search Engine Land
Over 10 years ago, I predicted that Google could use quality scoring for organic rankings, and I also proposed a number of ways they could quantify the quality of ...
Learn the secrets of SEO with this certified training Popular Science
While social media gets a lot of attention, most traffic still comes from search engines. If you want to promote your start-up or build a career in digital marketing, ...
MarTech Today Research: A marketer’s guide to enterprise SEO platforms Search Engine Land
Enterprise SEO continues to grow more complex as the technology and algorithms powering search engines evolve. Comprehensive enterprise SEO platforms ...
SEO: Monitoring Traffic from Domain Mergers, with Google Data Studio Practical Ecommerce
A common practice among retailers is creating microsites to target different audiences. The strategy can produce strong conversions because the user ...
Super Bowl Sunday SEO: The importance of search during the Big Game ClickZ
SEO is crucial during the Super Bowl, both for $5 million-dollar advertisers and companies hoping to appear in local search results.
10 Ways to Think Like Googlebot & Boost Your Technical SEO Search Engine Journal
Have you found yourself hitting a plateau with your organic growth? High-quality *content* and links will take you far in SEO, but you should never overlook the ...
How to Use Python to Analyze SEO Data: A Reference Guide Search Engine Journal
Do you find yourself doing the same repetitive SEO tasks each day or facing challenges where there are not tools that can help you? If so, it might be time for you ...
60+ SEO Stats to Help You Rank Better in 2019 [Infographic] Social Media Today
Are you looking to maximize your search performance in 2019? Need to know the stats and facts to help you understand the SEO process? The team from Red ...
How to redesign your website without effective your SEO Customer Think
When you are planning to have a website redesign, it is vital that you take your time doing it and be careful, as if it is not done right, it could bring chaos to your ...
SEO for B2B Businesses: Is It Really a Necessity? Thrive Global
Effective SEO (search engine optimization) is a large portion of the entire mission of a B2B *service* company, as if you don't have stellar SEO, people aren't ...
SEO Testing Service Market Will Generate New Growth Opportunities By 2025| Key Players: SEO SiteCheckup, WebDepend, TestMatick - TheTokenClock
SEO Testing Service Market Will Generate New Growth Opportunities By 2025| Key Players: SEO SiteCheckup, WebDepend, TestMatick TheTokenClock
HTF MI recently introduced Global SEO Testing *Service* Market study with in-depth overview, describing about the Product / Industry Scope and elaborates ...
11 SEO Tips & Tricks to Improve Indexation Search Engine Journal
Here are 11 tips and tricks to ensure that your website gets crawled and indexed properly – and help your webpages rank higher in search.
Loyalty Marketing: The Proven Complement to Your SEO Strategy Search Engine Journal
Here's how loyalty marketing can complement your SEO strategy and why the two disciplines need to be conducted seamlessly.
Fusion SEO Accelerates Growth with Expanding to Central New Jersey - Press Release - Digital Journal
Fusion SEO Accelerates Growth with Expanding to Central New Jersey - Press Release Digital Journal
OLD BRIDGE, New Jersey - February 15, 2019 - Fusion SEO has merged with SOCii Media Marketing, a Digital Marketing Agency located in Central New ...
Five foolproof SEO strategies to supercharge your webpage | Articles | Strategy - Innovation Enterprise
Five foolproof SEO strategies to supercharge your webpage | Articles | Strategy Innovation Enterprise
*Content*, age, and authority are the three pillars of trust that equate to Google's elusive relevancy ranking. If you fail to provide these three, you'll likely flounder in ...
Senior SEO Editor | Media jobs Journalism.co.uk
Editorial jobs - 64 journalism, communications and media vacancies to view and apply for now.
Search Engine Land adds technical, in-house SEO experts to team Search Engine Land
Search Engine Land is thrilled to announce that the team of experts who help us bring daily search marketing news and insights to thousands just got a bit ...
SEO Services | Search Engine Optimisation QueryClick
Our data-led approach enables us to drive measurable improvements in revenue and profit from organic search. Each strategy is customised to match increased ...
4 Link Building Tips for International SEO Search Engine Journal
Discover four link building tips for global websites that can be easily implemented even by companies with limited resources.
The Amazon SEO game plan: SEO refinements that increase visibility DigitalCommerce360
Effective SEO can help you stand above the noise on Amazon. Crafting the perfect keywords without misleading your customers and making your descriptions ...
SEO vs PPC: How to Choose What’s Best For Your Business Business 2 Community
As a business owner are you often confused about choosing the right online marketing channel? Most businesses struggle with scanty resources. Marketing ...
40 Major SEO Mistakes You Must Avoid in 2019 [Infographic] Social Media Today
Are you struggling to get your website to rank on the first page of Google? Want to see if you're making any SEO mistakes that could be holding your website ...
YouTube SEO: 5 Hacks for Quicker, Better YouTube Keyword Research Business 2 Community
Proper YouTube keyword research is the backbone of a good YouTube SEO strategy. Why? Because finding the right YouTube keywords could mean the ...
Top 10 mistakes companies are making with local SEO ZDNet
Almost two out of five business leaders do not know if their website is optimised for local SEO. So, what should they look out for?
How to Create a Content Strategy for Both Users & Search Engines Search Engine Journal
Learn actionable tips on how to create a *content* strategy for both users and search engines that will drive traffic to your website.
Former Starbucks SEO Howard Schultz Considers Presidential Bid HuffPost
Schultz is considering running as an independent. He could unintentionally split the vote and serve Trump a second term.
Rise of Mobile Users Alters SEO Tactics Practical Ecommerce
The percentage of U.S. searchers clicking on advertisements in Google search results is growing. Likewise, the percentage of visitors that click nothing is also ...
What is Topic Modeling? How Do You Use Topic Modeling for SEO Business 2 Community
What is Topic Modeling? Topic modeling itself is a complex system that ranks *content* based not just on the keywords, but also on the context. We are long past ...
Yoast SEO to add “live indexing” feature for Bing OnMSFT.com OnMSFT
Following Bing's announcement that they are hoping to change the way search engines discover new and updated *content*, one of WordPress's largest SEO ...
The Latest Google Search Console Updates: What You Need to Know Search Engine Journal
Google Search Console is evolving at a rapid pace. Find out everything you need to know about all of the latest feature changes here.
"Super wolf blood moon” is a media and SEO invention Quartz
There is no such thing as a “blood moon.” It's mostly a media invention, driven largely by efforts to get readers to visit news websites—through a tactic known as ...
ILS at forefront of monitoring for climate change impacts: John Seo Artemis.bm
The impacts of climate change present challenges for all industries and markets, but over the last two decades, the insurance-linked securities (ILS)
Responsive Web Design Questions About Mobile SEO Business 2 Community
Users are bouncing, conversions are sparse and sales are way down. Or, *insert in your problem here.*. Whatever the concern, let's be honest… your site needs ...
6 Simple Local SEO Tactics Financial Marketers Can Use Today The Financial Brand
Community banks and credit unions can turn their limited geographical reach to their advantage without big budgets or SEO expertise.
Uee Thanks Former Co-Star Lee Seo Jin For Sending Her A Coffee Truck On Set soompi
Uee recently took to social media to thank her former co-star Lee Seo Jin for his good deed! On February 15, Uee posted a photo of herself standing in front of ...
Google: Don't Break The Rules Even If Competitors Are Search Engine Roundtable
Google's John Mueller at least twice this week had to respond on Twitter suggesting that SEOs do not break the rules, go against the Google webmaster ...
How to Use the Power of Local SEO for Your eCommerce Site Business 2 Community
Local SEO is a necessity for eCommerce businesses that want to thrive, not just survive. eCommerce and local SEO can seem mutually exclusive – the very ...
IPG's Daniel Picken Joins The Wired Agency As SEO Manager B&T
Continuing on their impressive growth trajectory, Sydney-based independent digital marketing agency, The Wired Agency has expanded their SEO team with a ...
Watch: Jin Goo And Seo Eun Soo Are Headstrong Lawyers In Highlight Video For “Legal High” soompi
Legal High” has released a new highlight video showing a preview of the upcoming drama! JTBC's upcoming Friday-Saturday drama “Legal High” is about two ...
A Global Press Release Distribution Service Can Have a Massive Impact on SEO Life Pulse Health
A press release is a piece of writing that is used for mostly announcements of new products, services, offers or sharing any valuable information that is beneficial ...
15 Common SEO Mistakes To Avoid Forbes
Understanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you ...
Best Ways To Improve Your SEO And Why You Need To Do It Forbes Now
The more quality *content* you produce, the better results you will see.
These Are The Biggest SEO Trends Of 2019 Forbes
SEO strategy with components for successful marketing as icons on cubes on wooden backgroundGetty. How will the world of search engine optimization ...
SEO Firm Los Angeles Is A Must Have For Businesses To Stand Out Against Competitors - Press Release - Digital Journal
SEO Firm Los Angeles Is A Must Have For Businesses To Stand Out Against Competitors - Press Release Digital Journal
SEO firm Los Angeles is important to have behind you when seeking a business venture. Whether you are new to a business or have been at it for a while, SEO ...
Lee Pil Mo And Seo Soo Yeon Overflow With Love While Preparing To Be Newlyweds + Sing To Each Other At Wedding - soompi
Lee Pil Mo And Seo Soo Yeon Overflow With Love While Preparing To Be Newlyweds + Sing To Each Other At Wedding soompi
Lee Pil Mo and Seo Soo Yeon have shown off their passionate love for each other once again! On the February 14 broadcast of TV Chosun's “Taste of Love,” ...
SEO Is A Must For Small Businesses: Here's How To Get Started Forbes
You are starting a business and have a checklist of the things you need to get your business going. You have the idea for a product or *service* -- check.
5 SEO trends that will matter most in 2019 Search Engine Land
To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each.
How SEO And Content Marketing Work Together To Fuel Your Online Success Forbes Now
SEO and *content* marketing are not disparate departments. In fact, both need each other.
A checklist: Important SEO points to cover in a content campaign Search Engine Land
After you've chosen the right execution for your link-building campaign and you're getting ready to launch it, you can't forget about search engine optimization ...
'Romance is a Bonus Book' preview: Eun-ho is great, but we definitely have Second Lead Syndrome for Seo-joon - MEAWW
'Romance is a Bonus Book' preview: Eun-ho is great, but we definitely have Second Lead Syndrome for Seo-joon MEAWW
We love rooting for Dan-yi and Eun-ho to get together on 'Romance is a Bonus Book', but we can't help but fall in love with Seo- joon.
How SEO Has Evolved (And What's Next) Forbes
Since the early days of SEO, marketers have deployed online strategies to ensure that their websites would gain greater visibility on search engine results pages ...
SEO Industry Approaching $80 Billion But All You Want Is More Web Traffic Forbes
Borrell Associates predicted in 2016 that by the year 2018 businesses in the United States would spend an estimated $72 billion in search engine optimization ...
The 12 Areas of SEO Knowledge You Must Master to be Successful Search Engine Journal
The role of an SEO requires mastery of certain skills and knowledge. Here's what SEOs need to master for career advancement and campaign success.
The importance of understanding intent for SEO Search Engine Land
Search is an exciting, ever-changing channel. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user ...
12 SEO Goals for 2019: Ideas That Will Inspire You Search Engine Journal
It's time to set your SEO goals for 2019. Need some inspiration? Read this roundup of New Year's goals from the SEO community.
Why Prioritization Is Critical to SEO Success Search Engine Journal
Here's why prioritizing on-site and technical optimization, *content* creation and repurposing, and link building will set your SEO campaign up for success.
The Vicious Circle Of SEO (And How To Beat It) Forbes
What's the secret to overtaking older *content* that already has a deep reservoir of backlinks? How can we break out of the vicious circle of SEO?
An SEO’s Letter to Santa: All I Want for Christmas This Year Search Engine Journal
Dear Santa,. I've been a good boy this year. I haven't cloaked one page or bought one link. I have followed Google and Bing's terms of *service* the best I can.
6 Reasons Why SEO Might Not Be Right For Your Business Forbes
Contrary to popular belief, SEO is not something every business needs, especially small businesses with modest marketing budgets. Here's how to determine ...
5 SEO Trends to Help Marketing Leaders Prepare for 2019 Forbes
As the year comes to a close, marketers have begun to wrap up their current campaigns and set their sights on the new year. And if 2018 has shown us anything, ...
How to Build and Protect Your Business' Reputation Promotion World
The business world is full of challenges. In order to surpass them, a company needs to have certain measures and strategies in place that will help.
A Small Business Owner’s Guide to SEO Search Engine Journal
Are you a small business owner? Then make sure you know and understand these 5 SEO principles and how they impact search and your SEO strategies.
Long Island SEO Company, fishbat, Shares 4 Tips For Promoting Holidays on Social Media to Stand Apart from the Crowd - PRNewswire
Long Island SEO Company, fishbat, Shares 4 Tips For Promoting Holidays on Social Media to Stand Apart from the Crowd PRNewswire
NEW YORK, Feb. 13, 2019 /PRNewswire/ -- As part of their continuing effort to teach companies how to make the most of their social media marketing, Long ...
SEO: Converting Keywords to Link Authority Practical Ecommerce
Link authority is one of the most critical influencers of how a site ranks. How do keywords increase link authority? They indicate the *content* you need to create to ...
SEO Year In Review: 2018 saw Google updates and a focus on mobile Search Engine Land
So, 2018 was an exciting year in SEO, with a number of large Google search algorithm updates, big changes within Google's management team, mobile first ...
Three Simple Steps To Seasonal SEO Success Forbes
Seasonal SEO should work hand-in-hand with your long-term strategy.
5 Bad SEO Content Tactics You Should Have Abandoned Already Search Engine Journal
Follow these tips to rank higher in the search results and avoid getting left behind with yesterday's outdated SEO *content* trends.
Why following SEO trends guarantees SEO budget waste. Search Engine Land
Search engine optimization (SEO) can have a strong impact on a business, driving revenue and profits. Other times, it's frustrating and fruitless and feels like ...
How To Avoid These Ten Costly Search Engine Mistakes
If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate.
How to Create Killer Keywords to Get FREE Traffic to Your Website
When exploring good keyword choices there are several steps one must consider. The most important step is putting your self in the shoes of the type of customer you want to target.
The Myth of Search Engine Submission
Contrary to what most people think, it is not necessary to submit your site to the search engines. In the early days of the web, when search engine technology was still primitive and search engines' ability to crawl the web was somehow limited, it made sense to submit your site.
Optimizing Online Catalog Copy for the Search Engines
It only makes sense. You have an e-commerce catalog site.
From Corpora to Matching
Making effective use of the Internet is increasingly about creating better and more intelligent applications and search engines. Here is a brief introduction into how search engines work:01) Define the corpus, search space/data; 02) Separate the corpus into documents; 03) Generate features for each document; 04) Generate a representation of each document; 05) Study the feature/vector space; 06) Cluster documents; 07) Reduce dimensionality; 08) Accept input Queries; 09) Find the cosine angles against the query vector; 10) Find the sought vector column; 11) Output results to user in some way;Each document in a corpus (database) is described by a set of keywords called index terms.
7 Essential SEO techniques
1) Title Tag - When we're talking about SEO Technique, the Title tag is one of the best and most powerful tags that you can use. Every page should have it's own title tag, each tag should include the keyword that you are targeting, along with sub-keywords associated with the main keyword that you seek to drive traffic from.
How To Really SEO Your Site
Search engine optimization is one of most popular online marketing tool for any website. With more websites coming online every day the competition gets larger, so you have to make sure you can out SEO them before they out do you.
Keywords: The First Step To Recognition
Open Wordtracker [ http://www.wordtracker.
Googles Next Big Move
November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization (SEO) specialists from the apple tree. But more than likely, it was just a precursor of the BIG shakeup to come.
Paris Hiltons Reputation is SHOT! Hows Yours?
With apologies for the cheap trick of mentioning Paris Hilton to get your attention, coming to grips with the idea you're about to discover is critically important to your success with search engines!Because while it's true that there are many factors that determine how well a page ranks in Google - did you know that one stands out above the rest? It's link text. (Also known as anchor text?)So much so, link text can be the deciding factor when chasing top rankings for extremely competitive keywords.
Getting One Way SEO Links - The Easy and FREE Way
What we are hunting for?Unique Domains,One Way Links,Text Link copy of our choice ,The ability to change those links,Sites that have PR and cover our choice topic ..
Search Engine Optimization: What Is It?
Search Engine Optimization is the creation of a web page, purposely designed to rank well with the Search Engines.If you want traffic to your website then you must Optimize your website for the Search Engines.
Dont Make the Top 30 SEO Mistake
SEO consultants will tell you that you need to be in the Top 30 or you can pretty much give up any hope of getting a visitor to your web site.Yes, there is truth in that Top 30 goal.
Search Engine Optimization Tip: Dont Buy Anything Before You Learn More!
Thinking about purchasing that premium SEO software that will hyper-optimize a website in under 2 minutes and 2 seconds?Ask the following question first: What do I know about SEO?If the answer is "nothing", then don't buy it.Marketers are banking on the lack of knowledge among consumers.
These 7 Back Link Strategies Will Get You a Top Ranking on Google Guaranteed
Google use a very complex function to determine which search results to return, Google is always changing and Modifying that function to better Serve the Search Engine User. The one constant is quality back links.
How to Improve Your Search Engine Positioning and Increase Traffic Today
Every website has times when traffic is higher than others. However, in the downtimes you need to figure out why your traffic is lower and what you can you about it.
Search Engine Strategies for Affiliate Websites
The major search engines are always on the lookout to improve their search results and to weed out websites with duplicate content. They are also weeding out websites that mainly contain affiliate links.
Search Engine Optimization (SEO) Strategy - Navigating the Dark Waters of Website Promotion
Creating a well-designed website is the first step in your internet marketing strategy that must be backed up with techniques designed to drive traffic to the website for successful, long-term results. You wouldn't consider opening a retail store in a major shopping mall without signage and you shouldn't consider having a nice looking website designed without expanding your web presence in order to be found on the internet.
Search Engine Marketing 101 For Corporate Sites
When most people want to find something on the web, they use a search engine. Millions of searches are conducted every day on search engines such as: google.
Selecting The Title Of Your Link Exchanges
I want to touch base with selecting the title of the links that are added to other sites. Adding your link on another site is very important for your search engine saturation and rankings.
|home | site map|