Search Engines: Different Types, Different Strategies
There are four basic types of Search Engines:
Because each type does things a little differently, you need to adapt your strategy to take advantage of their differences.
Free Search Engines
You can submit your pages to these engines free, but be careful. You must make sure not to over-submit (submit too often) or you'll be banned and never get listed.
Always check to see if your site is listed before submitting it.
Pay-For-Inclusion Search Engines
With this type of Search Engine, you pay to have your web site listed in their database. Pay-for-inclusion Search Engines (and the paid section of free engines) are a quick way to get listed in some major databases -- for a price, literally. The cost varies from engine to engine.
The advantages are threefold:
Pay-Per-Click (PPC) Search Engines
Pay-per-click Search Engines allow you to bid for keyword placement. For example, if one of your pages focuses on the topic of "fashion models," you can bid for the #1 (or any other number) placement on the first page of search results. You only pay when someone actually clicks on your ad.
There's a catch, of course. The most popular keywords have become quite expensive at Overture.com (the first and biggest PPC engine) and are rising at the others.
Directories are different from Search Engines in that they do not spider pages. Humans review each submission, visit each site, and decide what gets in.
Search engines and directories provide search results for each other. If a search turns up nothing in the directory's database of sites, it will show the search results from one of the spidered engines. All the directories use one of the major engines.
The reverse is also true. Most Search Engines also provide directory results, in addition to their own search results. All of them use one of the "Big 3" -- Yahoo!, Open Directory, or LookSmart.
Adapt Or Disappear
The difference between the types of Search Engines requires that you adapt your strategy to take maximum advantage of each engine. We'll help you with that.
For a more detailed explanation of these Search Engines, along with specific strategies and mistakes to avoid, please visit My Home-Based Business Advisor .
Copyright © by Terry Nicholls. All Rights Reserved.
Terry Nicholls writes from his own experiences in trying to start his own home-based business. To benefit from his success, visit My Home-Based Business Advisor - Helping YOUR Home Business Start and Succeed for free help for YOUR home business, including ideas, startup, and expansion advice.
How to Use a Content Delivery Network (CDN) for SEO Search Engine Journal
5 Ways to Boost SEO on Your WordPress Site Business 2 Community
Will Older & Outdated Articles Hurt My SEO? Search Engine Journal
How SEO Hygiene Supports Your Site & Marketing Goals Over Time Search Engine Journal
Google Lightning Talks: The State of SEO Search Engine Journal
7 Ways to Improve SEO on Your WordPress Site Search Engine Journal
Never Miss an SEO Trick with This Step-by-Step Approach from Cocolyze Search Engine Journal
Trends That Will Shake Up The SEO World In The Future Search Engine Roundtable
Turn Testimonials Into SEO Success for Your Law Firm Bigger Law Firm Magazine
3 Data Skill Sets You Need to Succeed in Data SEO Search Engine Journal
Why is Digital PR Important for SEO and Link Building? Big News Network
SERP Analysis Tools For SEO and Ranking? Search Engine Journal
9 Journalism Tactics that Work for SEO Content Writing Search Engine Journal
How SEO Forecasting Can Help You Get the Right Clients SEO forecasting can help you acquire - Search Engine Journal
How SEO Forecasting Can Help You Get the Right Clients SEO forecasting can help you acquire Search Engine Journal
How to Measure SEO Results Business 2 Community
Things to know before hiring an SEO expert PostBulletin.com
12 of Your Most Common SEO Questions Answered: The Ultimate Search Engine Optimization FAQ Guide - Business 2 Community
12 of Your Most Common SEO Questions Answered: The Ultimate Search Engine Optimization FAQ Guide Business 2 Community
Scalable SEO: Tips & Advice from 20 Enterprise Experts Search Engine Journal
Differentiate SEO And CRO To Generate More Traffic Customer Think
10 Steps to Help You Turn Client Testimonials Into SEO Wins Search Engine Journal
The importance of advanced SEO Business MattersBusiness Matters
SEO's Place in a Cookieless Web: Is Content the New Cookie? Search Engine Journal
6 Reasons You Should Hire an SEO Agency TechBullion
How Does a Dynamically Built Page in Real Time Impact SEO? Search Engine Journal
How to Create an SEO Law Firm Blogging Strategy Search Engine Journal
Google's John Mueller: 'Now's The Perfect Time' For an SEO Side Hustle Search Engine Journal
WordPress SEO and Site Migrations with Arsen Rabinovich [Podcast] Search Engine Journal
The State of SEO in 2021 [Infographic] Social Media Today
How to Do Topic Research for Video SEO Business 2 Community
SEO Tips To Help Boost Your Law Firm's Visibility Online The National Law Review
6 Key Foundational Pillars of SEO Business 2 Community
Norway's Lotteritilsynet to fine affiliate SEO-Butler for promoting illegal gambling - iGaming Business
Norway's Lotteritilsynet to fine affiliate SEO-Butler for promoting illegal gambling iGaming Business
SEO Sessions At Google I/O Search Engine Roundtable
5 Daily Habits of a Successful SEO Professional Search Engine Journal
A Technical SEO Guide to Advanced Core Web Vitals Optimization Search Engine Journal
SEO Professionals: Stop Sharing Debunked Zero-Click Search Statistics Search Engine Journal
13 Best Chrome Extensions for Digital Marketing and SEO Search Engine Journal
TAPinto Tips: Intro to SEO TAPinto.net
Thinking SEO differently Cambridge Network
Lillywhite, Seo have Timpview girls cruising for repeat 5A girls golf title; Lone Peak leads 6A - KSL.com
Lillywhite, Seo have Timpview girls cruising for repeat 5A girls golf title; Lone Peak leads 6A KSL.com
How Can SEO Agencies Fix High Employee Turnover Rate? Search Engine Journal
10 Best YouTube Keyword Tool Alternatives Search Engine Journal
Watch: Seo In Guk And Park Bo Young Pay Attention To The Tiniest Details While Holding Hands In ‚ÄúDoom At Your Service‚ÄĚ - soompi
Watch: Seo In Guk And Park Bo Young Pay Attention To The Tiniest Details While Holding Hands In ‚ÄúDoom At Your Service‚ÄĚ soompi
Use URL Structure SEO to Drive Customers to Your Website Business 2 Community
Search Engine Optimization Market : Worldwide Industry Analysis and New Market Opportunities Explored by 2025 |com, SpyFu(US), SEMrush(US), LinkResearchTools(Austria), SEO Book(Greece) ‚Äď The Shotcaller - The Shotcaller
Search Engine Optimization Market : Worldwide Industry Analysis and New Market Opportunities Explored by 2025 |com, SpyFu(US), SEMrush(US), LinkResearchTools(Austria), SEO Book(Greece) ‚Äď The Shotcaller The Shotcaller
H1 Headings: Over 50% of SEOs Doing it Wrong? Search Engine Journal
Search Engine Optimization (SEO) Tools Market Research 2021 Observational studies with leading manufacturers| Ahrefs, Screaming Frog, Google, KWFinder, MOZ, SEMRush ‚Äď KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Search Engine Optimization (SEO) Tools Market Research 2021 Observational studies with leading manufacturers| Ahrefs, Screaming Frog, Google, KWFinder, MOZ, SEMRush ‚Äď KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
Actor Park Seo Joon offered a role in an upcoming thriller drama by ‚ÄėDr Romantic‚Äô writer - Times of India
Actor Park Seo Joon offered a role in an upcoming thriller drama by ‚ÄėDr Romantic‚Äô writer Times of India
Jose Hernando, Author at Search Engine Journal Search Engine Journal
SEO Graduate Pedestrian TV
What brands should know about image and video SEO Bizcommunity.com
Han So Hee to replace Seo Ye Ji in the upcoming drama Island? Read her agency‚Äôs reply to the rumors - PINKVILLA
Han So Hee to replace Seo Ye Ji in the upcoming drama Island? Read her agency‚Äôs reply to the rumors PINKVILLA
SEO Consultant Prolific North
Seo Ye Ji will not attend Baeksang Arts Awards, agency confirms GMA News Online
Watch: Park Bo Young And Seo In Guk Surprise Themselves With Their Acting + Kim Ji Suk Films Cameo In ‚ÄúDoom at Your Service - soompi
Watch: Park Bo Young And Seo In Guk Surprise Themselves With Their Acting + Kim Ji Suk Films Cameo In ‚ÄúDoom at Your Service soompi
SEO Manager Job Cardiff Pinnacle Internet Marketing Times Connection
Lee Do Hyun's Youth Of May and Seo In Guk's Doom At Your Service go head to head in the ratings battle - PINKVILLA
Lee Do Hyun's Youth Of May and Seo In Guk's Doom At Your Service go head to head in the ratings battle PINKVILLA
Smart brings Park Seo Jun's 10th Anniversary online fan meet to Filipino fans | BMPlus - Business Mirror
Smart brings Park Seo Jun's 10th Anniversary online fan meet to Filipino fans | BMPlus Business Mirror
Content Delivery Network (CDN): What It Is & How It Works Search Engine Journal
SEO Software Market Precise Outlook 2021 ‚Äď Link-Assistant.Com, Pro Rank Tracker, Noble Samurai, AgencyAnalytics Inc., G2 Crowd ‚Äď The Shotcaller - The Shotcaller
SEO Software Market Precise Outlook 2021 ‚Äď Link-Assistant.Com, Pro Rank Tracker, Noble Samurai, AgencyAnalytics Inc., G2 Crowd ‚Äď The Shotcaller The Shotcaller
SEO Software Market : Driving Factors, Analysis, Investment Feasibility & Trends 2027: Link-Assistant.Com, Pro Rank Tracker, Noble Samurai, AgencyAnalytics Inc. ‚Äď KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
SEO Software Market : Driving Factors, Analysis, Investment Feasibility & Trends 2027: Link-Assistant.Com, Pro Rank Tracker, Noble Samurai, AgencyAnalytics Inc. ‚Äď KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
Local SEO software Market Analysis 2021 Global Future Outlook 2025, Key Applications, Trends, Top Companies -Synup, Whitespark, SE Ranking, SEMrush, BrightLocal, SEOprofiler, GShift, Moz, Yext ‚Äď KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Local SEO software Market Analysis 2021 Global Future Outlook 2025, Key Applications, Trends, Top Companies -Synup, Whitespark, SE Ranking, SEMrush, BrightLocal, SEOprofiler, GShift, Moz, Yext ‚Äď KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
Seo Ye-ji and Kim Jung-Hyun: What You Need to Know About the K-Drama Scandal of the Week - Tatler Singapore
Seo Ye-ji and Kim Jung-Hyun: What You Need to Know About the K-Drama Scandal of the Week Tatler Singapore
Doom At Your Service Ep 1 & 2 RECAP: Top moments between Seo In Guk & Park Bo Young that got our hearts racing - PINKVILLA
Doom At Your Service Ep 1 & 2 RECAP: Top moments between Seo In Guk & Park Bo Young that got our hearts racing PINKVILLA
Remember Park Seo Joon being 10/10 adorable as Ko Dong Man in these 4 moments from Fight For My Way? - PINKVILLA
Remember Park Seo Joon being 10/10 adorable as Ko Dong Man in these 4 moments from Fight For My Way? PINKVILLA
Global SEO Service Provider Services Market demand with COVID-19 recovery analysis 2021 better delivery process to boost market growth by 2026 ‚Äď KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global SEO Service Provider Services Market demand with COVID-19 recovery analysis 2021 better delivery process to boost market growth by 2026 ‚Äď KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
3 Important Ways Search Data Can Fuel Your Business Search Engine Journal
How to Learn SEO: A U.S. News Guide U.S. News & World Report
15 tips to boost your website's SEO Creative Bloq
5 essential search engine optimization tips that actually work The Business Journals
How SEO works and how to use it to rank higher in search results Business Insider
International SEO for 2021 & Beyond: 9-Point Checklist for Success Search Engine Journal
3 Things You Must Know About SEO in 2021 Search Engine Journal
The Write to Link Popularity
Incorporating writing as a means of boosting your link popularity can be a turnoff for many webmasters, when in fact it can lead to a wealth of links.I first learnt about link popularity while researching about many different methods that I could use to market a Geocities site I had.
Keyword Popularity Check
Before using keywords for your site, it is always better to check for the popularity of these sub theme keywords. Some or all of the tools mentioned in the keywords tools section could be utilized to measure the popularity of these keywords.
8 Essential SEO techniques
1) Title Tag - The title tag is the most powerful on-site SEO technique you have, so use it creatively! What you place in the title tag should only be one thing, the exact keyword you used for the web page that you are trying to optimize. Every single web page should have it's own title tag.
What are My Chances to Get the First Place in Search Engine Listings?
You must have heard the stories how people became rich and famous with their websites. How could they achieve this? Their websites took a first position in search engine listings targeting popular keywords.
One Way Linking Campaigns II
There is a way to generate links with the content that you have not as yet created. For this contact the established authorities (writers, publishers ) in your domain area & let them know that you are available as a resource for researching & writing on any topic from the chosen domain.
1 Simple SEO Strategy To Get More Visitors To Your Site From Google
Did you know that you can dramatically increase the number of visitors that come to your site on a daily basis from Google? And it's not constantly improving your position in Google search engine result pages(SERPs) for your competitive keywords which can take some time after working on your search engine marketing campaigns.I take this example from Google because I've experienced it some time back now.
Search Engine Optimization --- An Overview
Search engine optimization is one of most popular online marketing tool for any website. With most websites looking forward to increasing the online sales of their products/services, search engine optimization can be a very cost-effective tool to target and procure your customers online.
How to Get the Ranking You Always Wanted!
Is your web site well ranked (In the top ten search results) in the results? If not, you need to read this and get the ranking you always dreamed of getting with your web site! I will show you how to get your web site a top ten ranking in the search engines with these few easy-to-do steps.Site Design - The web site's structure will decide how the spiders read your web site and the speed of them indexing the web pages.
Google Search Algorithm Patent Application Creates Spring Buzz!
Google applied for a patent on their ranking algorithm as of 15 months ago on December 31, 2003 and that application was posted on March 31st at the US Patent Office. It got the discussion forums buzzing this weekend.
Abandoned by Google! Googlebot, Wherefore Art Thou Googlebot?
As a search engine optimization specialist I often optimize existing web pages for small business clients, upload them to the site and see pages re-indexed by Google within a week. This only happens with existing business sites that have been online for a few years.
How to Make Better Use of Web Site Page Titles and META Data
We got down to the basics with web site page titles and META data as part of a new study on how manufacturers use natural search engine optimization (SEO). Businesses of all types could benefit from the following case studies that show how poor titles and META data can be improved from an SEO perspective.
Search Engine Optimization - Enhancing Web Site Visibility
I've had several prospects and clients say to me "I want my web site to come up on top in search engines." And some have been contacted by an SEO company asking for lots of money and claiming that they can guarantee top search engine results, which in many cases is just false promises.
The Value of Search Engine Marketing
Search engine marketing vs traditional offline marketing. Most often, traditional offline marketing such as TV and radio ads cater to the masses.
How to Protect Your Search Engine Placement by Keeping Up-to-date on Industry Changes
There's no denying it: Search engines are a dominating force on the Internet, with millions of people going online to search on their topics of interest every single day.In fact, it was revealed at a recent industry conference that in June of 2005 alone, 10.
Google - A Bit of History
The first question most people have is, "What the heck is a "Google?" It is a play on the word "googol," which is the mathematical figure 1 followed by 100 zeros. Depending on the level of your love for math, this is either the greatest or lamest name for a search engine.
How Do I Submit My Site To Search Engines?
You've built up a good site, put in a lot of content, but none of the search engines lists your site? If you'd like to know how to go ahead with Search Engine Submission the right way, read on.How do I get my site to be included in search-engines? That's a question a lot of people ask me.
The Long And Short Of It Is That These Two Sales Techniques Are The Same
With the Internet beginning to stand up and be counted as an online business medium, many are beginning to realize that selling online is not only possible, but very profitable. People are seeking ways to improve their sales technique online and close on more of their website visitors.
Search Engine Traffic Domination - How to Turn the Search Engines into Your 24/7 Salesmen
Getting your website returned by the search engines as a high result is a significant goal by most webmasters because higher search results means higher traffic and revenues. However, there are some tips you can utilize to help your website gain better rankings by the search engines and ways to turn the search engines into your 24/7 salesmen.
Get Listed in Google Without Submitting Your Site
With Google delivering so much traffic, it is only normal to be eager to submit your page and have it indexed as soon as possible. However, submitting your page is not your only option, and it's not the best one.
Your Top Search Rankings at Yahoo & MSN Search are Worthless
It seems I now do this rant every single year when traffic statistics are discussed in web industry news. Last week I posted to my Reality SEO blog that referred traffic numbers are the only statistic that webmasters should be concerned about when looking at their search engine rank.
|home | site map|