SEO Information

Search Engines: Different Types, Different Strategies

There are four basic types of Search Engines:

  • Free Search Engines

  • Pay-For-Inclusion Search Engines

  • Pay-Per-Click (PPC) Search Engines

  • Directories

Because each type does things a little differently, you need to adapt your strategy to take advantage of their differences.

Free Search Engines

You can submit your pages to these engines free, but be careful. You must make sure not to over-submit (submit too often) or you'll be banned and never get listed.

Always check to see if your site is listed before submitting it.

Pay-For-Inclusion Search Engines

With this type of Search Engine, you pay to have your web site listed in their database. Pay-for-inclusion Search Engines (and the paid section of free engines) are a quick way to get listed in some major databases -- for a price, literally. The cost varies from engine to engine.

The advantages are threefold:

  • Faster inclusion into the Search Engine's index.

  • Repeated, regular spiderings.

  • Guaranteed continuous inclusion.
  • Pay-Per-Click (PPC) Search Engines

    Pay-per-click Search Engines allow you to bid for keyword placement. For example, if one of your pages focuses on the topic of "fashion models," you can bid for the #1 (or any other number) placement on the first page of search results. You only pay when someone actually clicks on your ad.

    There's a catch, of course. The most popular keywords have become quite expensive at (the first and biggest PPC engine) and are rising at the others.


    Directories are different from Search Engines in that they do not spider pages. Humans review each submission, visit each site, and decide what gets in.

    Search engines and directories provide search results for each other. If a search turns up nothing in the directory's database of sites, it will show the search results from one of the spidered engines. All the directories use one of the major engines.

    The reverse is also true. Most Search Engines also provide directory results, in addition to their own search results. All of them use one of the "Big 3" -- Yahoo!, Open Directory, or LookSmart.

    Adapt Or Disappear

    The difference between the types of Search Engines requires that you adapt your strategy to take maximum advantage of each engine. We'll help you with that.

    For a more detailed explanation of these Search Engines, along with specific strategies and mistakes to avoid, please visit My Home-Based Business Advisor .

    Terry Nicholls
    My Home-Based Business Advisor

    Copyright © by Terry Nicholls. All Rights Reserved.

    Terry Nicholls writes from his own experiences in trying to start his own home-based business. To benefit from his success, visit My Home-Based Business Advisor - Helping YOUR Home Business Start and Succeed for free help for YOUR home business, including ideas, startup, and expansion advice.


    What is SEO?

    5 Free Keyword Research Tools for SEO & PPC  JumpFly PPC Advertising News

    How to find your ideal SEO agency  Search Engine Land

    TF-IDF: Can It Really Help Your SEO?  Search Engine Journal

    Google Update November 2019  Search Engine Journal

    How to Boost SEO for Coworking Spaces  Commercial Property Executive

    5 Metrics Crucial to SEO Success  PR News - For Smart Communicators

    For SEO, How Fast Is Fast Enough?  Practical Ecommerce

    Jeopardy: SEO Is Short For  Search Engine Roundtable

    How to find cheap & affordable SEO services  Business MattersBusiness Matters

    SEO Link-building for Ecommerce  Practical Ecommerce

    11 Tools to Use for Your YouTube SEO  Business 2 Community

    Is SEO really beneficial for smaller businesses?  Business MattersBusiness Matters

    home | site map
    © 2006