SEO Information

Table Structures For Top Search Engine Positioning


So you have a beautiful website that you paid a pretty penny for and you are completely happy with it ? except no one can find it. Many web designers do not understand search engine positioning, so when they design your website little or no thought is given to the elements of design that may affect your rankings on search engines. On the other hand some search engine positioning companies offer services that will boost your rankings but at the expense of your design. A good search engine positioning company can get your website ranking for key phrases without affecting the overall design and navigation of your site. You can make small changes to your website on your own as well utilizing the tips noted in this article. There is a happy medium, you can "have your cake and eat it too."

The first step in designing a website that will rank well on search engines is to build the proper table structure. This framework for your website will easily guide the search engine spiders through your site taking the route you want them to. A good table structure is essentially a map to the spiders, it guides the way as they travel through your website.

This table structure is very beneficial to your website ranking as it guides the spiders to the text rich, most important content of your site as quickly as possible. The spiders will enter your site at the first table, the header, and then travel through to the empty cell in row 1 of the second table, the next stop is your content area, the "meat" of your website. After going through your content the spiders will then continue onto row 2 where you have inserted a table holding your navigation, if your navigation is image based, as most is, it holds very little content that matters from the spider's perspective. The spiders will then follow through to row 3 where you have your footer, a place to add in valuable text links rich in targeted keywords.

If this table structure does not fit your design at all there can be work arounds. A good example of this is shown on http://www.far-sited.ca. Notice that the index page upon load has a very simple look, no text, clean, crisp image. This is a good way to present your business with a simple entry page. If you scroll down the page you will see that there is in fact a lot of text below this main image. With a simple 100% x 100% table you can achieve this affect on your website. This table will open the same way in all resolutions giving your index page the look of a text free page when in fact it is not.

100% x 100% table used as mentioned above:

If you choose to use the 100% x 100% table noted above you should still try to stick to the general table structure shown first for your internal pages. There can always be room for adjustments based on the size of your site however most websites use left hand navigation and this table structure is based on left hand navigation. If your navigation is across the top of your page, maybe reconsider it. It can remain at the top, I have designed a few websites that are ranking well with this top navigation, but for the best result, the left hand navigation using the table structure first mentioned in this article is best.

All in all I cannot stress enough that a well designed site will rank higher. Even if you do not have a complete SEO overhaul of your site this table structure will increase your rankings over those that do not have a clean, properly structured website. Though the table structure is not noticed so much by the visitors to your website aside from the look of it, it is very noticed by the spiders and they will go through your website based on it. For an added edge, have your site designed with this table structure, or do it yourself. Make a point of not only giving the visitors to your website the information you want them to have but also the spiders and as quickly and easily as possible.

About The Author

Mary Davies is the search engine friendly design expert for Beanstalk Search Engine Positioning (http://www.beanstalk-inc.com/). She works and writes with years of experience in web design and search engine optimization; info@beanstalk-inc.com


MORE RESOURCES:
SEO: Practice or way of increasing the quantity of traffic to a website  Baltimore Post-Examiner

What is SEO? Winnipeg SEO stands for “Search Engine Optimization”. Search Engine Optimization or SEO is the practice of increasing the quantity and quality ...


Law Firm SEO: Six Tactics Attorneys Can Use To Start Seeing Results  Forbes

Lawyers in private practice face an extremely competitive environment in Google search.


Three ways marketing automation can supercharge your SEO  The Drum

IBM predicts that 2019 will be the year of martecheter – a digital-native, technically savvy professional, no longer calling a developer to implement some ...


6 Actions You Must Take After an SEO Audit  Search Engine Journal

Want to improve the organic search visibility of your website? Step one is commonly an SEO audit. An SEO audit can produce valuable insights. It reveals past ...


6 Tips for Building an SEO + UX-Minded Main Navigation  Search Engine Journal

Here are a few key tasks and considerations you need to employ when building a main navigation with usability and SEO in mind.


Multilingual SEO: A Guide to URL Structure  Search Engine Journal

Learn the five common URL structures for multilingual websites, the merits of each approach, and some URL best practices for certain countries.


SEO Manager - Pingboard  Built In Austin

Pingboard is hiring for a SEO Manager in Austin. Find more details about the job and how to apply at Built In Austin.


Mastering SEO for your Design Busienss  Business of Home

As a savvy design business owner, you've undoubtedly invested time and effort into a beautiful website, but if your site is buried in the crowd, does it even exist?


SEO industry ‘a minefield of dodgy practitioners’: Australian official seeks action  Search Engine Land

The office of Australian Small Business and Family Enterprise Ombudsman (ASBFEO) is targeting SEO fraudsters. Ombudsman Kate Carnell has said that the ...


What Is Latent Semantic Indexing In SEO?  Thrive Global

Can Latent Semantic Indexing Boost Your SEO Strategy? Search engine optimization or (SEO) has been the go-to marketing strategy for many businesses for ...


SEO: Google Launches Algorithm Update to Little Notice  Practical Ecommerce

Once or twice a year Google releases a broad core algorithm update. The March 12 update, called Florida 2, was typical: unannounced. Google acknowledged ...


5 On-Site SEO Factors That Matter Most  Search Engine Journal

Let's escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing *content* remain, ...


Google’s Lighthouse SEO Audit Tool Now Measures Tap Target Spacing  Search Engine Journal

Google has updated Lighthouse to measure tap target spacing on mobile websites.


The Top 5 Ways to Prove the Real Value of SEO  Search Engine Journal

Here are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO.


Is SEO the Future of Successful Apps?  MarTech Series

Google recently updated their mobile search algorithm to show the results of not only websites but also apps. Plus, the app results come with an install button.


Help us update the Periodic Table of SEO Success Factors  Search Engine Land

Every two years since 2011, Search Engine Land has taken a *fresh* look at all the elements that impact your success in search engine optimization, mapping ...


The Relationship Between Local Reviews and SEO  Social Media Today

As a local business, reviews are your lifeblood - research shows that positive online reviews are the most important factor for consumers who are considering a ...


The technical SEO hierarchy of needs  Search Engine Land

What makes a site become the best site it can be? Healthy, functional sites that have reached their full SEO potential have been optimized based on market and ...


Searching 'Dispensary Near Me': What Dispensaries Need to Know About SEO  Green Entrepreneur

A dispensary is a brick-and-mortar store and your customers need to be able to find it.


Blog SEO: Easy Ways to Optimize Your Content for Google Search  Business 2 Community

When it comes to getting your brand and *content* in front of the right people, you've got a bunch of different options. You can pay to promote it via digital ads.


SMX Overtime: What really matters for SEO success  Search Engine Land

Director of SEO at Path Interactive, Lily Ray, was one of the SMX West speakers for the “Machine vs. Man: What Really Matters For SEO Success” session in San ...


5 practical data blending examples for smarter SEO insights  Search Engine Land

Sometimes we face questions that are hard to answer with the information from isolated tools. One powerful technique we can use is to combine data from ...


Google Explains When JavaScript Does and Does Not Matter for SEO  Search Engine Journal

Google's Martin Splitt continues his JavaScript SEO video series with an episode explaining when JavaScript is worth worrying about.


SEO trends to watch in 2019  The Drum

Search Engine Optimisation is getting tougher and by definition, best practices are already yesterday's news. So, how do you stay ahead of the curve and beat ...


Stop the silo madness! Effective site architecture for SEO and findability  Search Engine Land

The search engine optimization (SEO) industry is full of jargon. Take the word “sitemap” for example. To many SEO pros, a sitemap is an XML sitemap. However ...


4 Essential SEO Strategies You Need to Focus on This Year  Search Engine Journal

“What should I focus on this year?” This is a question that I have been hearing a lot since 2019 kicked off. I've been going back and forth on what the right ...


How to Calculate the ROI of Your SEO Campaigns Using Google Analytics  Search Engine Journal

How do you convince a company to hire you for SEO services? Just prove your worth by estimating the ROI of your services. Here's how to do the math.


17 Simple & Effective SEO Tweaks Brands Should Make This Year  Search Engine Journal

SEO is an involved and strategic process, but not every SEO change you make needs to be a difficult overhaul. Instituting small but important fixes and tweaks ...


Service workers and SEO: What developers should know  Search Engine Land

Developers working on websites, as compared to native apps, were long at a disadvantage because they were limited to using web technologies like HTML, ...


Google JavaScript SEO Video On Making Content More Discoverable  Search Engine Roundtable

Here is another video from Google's Martin Splitt from their JavaScript SEO series. This one is named Essential JavaScript SEO tips and provides basic SEO ...


SEO survival in 2019: Words of wisdom from Moz’s Dr. Pete Meyers  Search Engine Land

Search engine optimization is a never-ending process that is frequently subjected to rule changes and playbook adjustments – many of which tend to come ...


How Query Intent Impacts Ecommerce SEO  Practical Ecommerce

Google attempts to understand the intent of a searcher's query. The company recognizes the burden of providing the best results, even if the query is vague.


SEO Manager - Spreetail  Built In Austin

Spreetail is hiring for a SEO Manager in Austin. Find more details about the job and how to apply at Built In Austin.


Embracing automation and maximizing SEO performance  Marketing Land

Creating an automation strategy should be top of mind in 2019 – indeed, it was identified by 61 percent of marketers as the top priority for optimizing marketing ...


What Is Rank Transition & What Does It Mean for SEO?  Search Engine Journal

Discover what rank transition is according to Google's Ranking Documents patent and what its implications are for search engine optimization.


Google Shares Guidance on Pagination for SEO  Search Engine Journal

Google's John Mueller explains the proper use of Pagination Elements for better SEO.


3 Areas to Audit on Local Sites to Create a Stronger SEO Foundation  Search Engine Journal

Audit and correct any issues you find in these three key areas to create a strong foundation for your website and future local SEO efforts.


The Super Bowl of Unrealistic SEO Expectations  Search Engine Journal

There's a famous quote, usually attributed to the real-life purveyor of the original freak show, and a fictional character in the rousing musical “The Greatest ...


SEO quick wins you can try  The Drum

Marketing professionals are always looking for quick SEO wins, but in truth SEO success requires meticulous planning and sweating the small stuff. However ...


The Kondo Method for SEO  Search Engine Land

There is nothing like a Netflix original series to jettison someone to the front of everyone's social feeds – to make them an overnight sensation. Marie Kondo ...


SEO is a Myth, and Other Myths  Business 2 Community

People will say almost anything only to get attention – including stating blatantly untrue facts. We all know the problems that this can lead to. In the marketing ...


Google’s Gary Illyes on Real-Time Penguin, Negative SEO & Disavows  Search Engine Journal

Google Webmaster Trends Analyst Gary Illyes says he has looked at hundreds of supposed cases of negative SEO, but none have actually been the real reason ...


The Role of Psychology in SEO: Extended Symbiotic Intelligence  Search Engine Journal

The interplay between technology and human psychology can drive successful SEO strategies. Here are some areas of SEO where you can use psychology.


Publishing Thousands of URLs at Once – Is It Risky for SEO?  Search Engine Journal

Find out whether publishing thousands, or hundreds of thousands, of new pages at the same time could have any SEO risks or unintended consequences.


Here are 6 content marketing mistakes  AZ Big Media

Although there are many articles on *content* marketing online, few discuss the mistakes you can do in *content* marketing. With numerous tips and how to do items ...


Why are people afraid of SEO?  JBKlutse

Many business owners want to keep away from such technicalities while some of them turn to smarter options and choose YEAH local to hire SEO services.


A Technical SEO Guide to Lighthouse Performance Metrics  Search Engine Journal

Learn how to test your performance using Lighthouse, what metrics comprise Lighthouse's Performance score, and what those metrics mean.


To Dramatically Improve Your Company's SEO, Start With This Easy 4-Step Process  Inc.

Looking to improve your brand's SEO this year? Begin by increasing your high-quality backlinks.


SEO rip-offs: Ombudsman calls for ACCC action over dodgy consultants  SmartCompany.com.au

The small business ombudsman is asking for firms to come forward with SEO complaints amid a worrying trend of rip-offs plaguing the industry.


SEO Brand Marketing Offline Services  FinSMEs

Whenever you get a chance to run your business in a better way, then make sure to market the products and start to earn money in a quick time. For information ...


5 of the Best Free Keyword Research Tools in 2019  Business 2 Community

Keyword research has always been one of the most important (but also time-consuming and complicated) SEO activities. The best thing you can do to optimize ...


Google’s John Mueller Gives Insight on SEO Competitor Research  Search Engine Journal

There was a discussion Twitter about competitor research and duplicating the SEO strategy. The person researched their competitor and found obvious ...


Google Update Florida 2: March 2019 Core Update Is a Big One  Search Engine Journal

Google's Danny Sullivan has confirmed the release of a broad core algorithm update. Here's what we know so far about the March 2019 Core Update.


This bundle covers affiliate marketing, SEO techniques, and more  Boing Boing

There's an audience for everything on the web, so if your brand or business hasn't found it yet, it's time to get smarter with your marketing. There are nearly as ...


5 Steps to an SEO Friendly Website  Business 2 Community

Over 90% of users' online experiences start by entering a search term into one of the major search engines. Which means that focusing on ways to achieve a ...


SMX Overtime: Enterprise SEOs explain tactical approaches for large implementations  Search Engine Land

Senior Director of SEO at Apartments.com, Jordan Silton, was a panelist during the SMX West “Enterprise SEOs, Unite!” session. Tactical and technical ...


Martin Splitt From Google To Host Video Series On JavaScript & SEO  Search Engine Roundtable

Google's Martin Splitt announced on Twitter that Google is starting a new video series around JavaScript and SEO. He said.


INROADS, SEO and JPMorgan Chase & Co. Join Forces to Launch Innovative Program to Increase Diversity in the Financial Industry  PRNewswire

WASHINGTON, March 12, 2019 /PRNewswire/ -- INROADS and SEO (Sponsors For Educational Opportunity) have partnered with JPMorgan Chase to launch ...


Koreans Seo, Sohn set the pace at Queen Sirikit Cup  AmateurGolf.com

A pair of Korean players are 1-2 on the Queen Sirikit Cup leaderboard after 36 holes of the championship in Adelaide, South Australia. Uhjin Seo has the lead at ...


SEO Trends For 2019 Every Business Should Know  Foreign Policy 2018

So, how will search engine optimization change in 2019? What new trends will appear, what old ways will stop being used? Like technology, SEO is constantly ...


Take a deep dive into SEO and digital marketing [Deals]  Cult of Mac

Learn what it takes to master online marketing in all its forms, through a bundle of 9 courses clocking in at 57 hours of *content*.


SEO World Rankings 2019: Which Domains are leading in the most markets globally [Infographic]  Digital Information World

Check out the infographic by SEO world rankings that highlights the winning domains of the year 2018.


The Most Important SEO Trends to Boost Your Traffic in 2019  Business 2 Community

At the start of every year, an influx of new tips and tricks for search engine optimization fill digital marketing feeds with predictions for the coming months.


Grow Boating announces webinar series to help improve findability, SEO  Boating Industry

Grow Boating has partnered with Heather Lutz of Findability University to offer a three-part webinar series to help marine industry businesses develop a ...


Gilad David Maayan, Technology Writer at Agile SEO  CPO Magazine

Gilad David Maayan is a technology writer who has worked with over 150 technology companies including SAP, Oracle, Zend, CheckPoint and Ixia, producing ...


Google Video Describes What Sites Need Help With SEO When Using JavaScript  Search Engine Roundtable

As you know, Google's Martin Splitt has been producing a series of videos around JavaScript and SEO. So far we saw an introduction video and how Google ...


She wouldn't unlock her iPhone for police. Now Indiana's highest court will hear her case.  Indianapolis Star

Katelin Seo argues that being forced to provide her iPhone passcode would be a violation of her Fifth Amendment right against self-incrimination.


Vietnam coach Park Hang-seo aiming for gold in 2019 Southeast Asian Games  FOX Sports Asia

Vietnam senior and youth teams' head coach Park Hang-seo confirmed that he will indeed manage both the sides this season, stating that he is 'not a quitter ...


Major SEO Issue With WPengine  Beanstalk Internet Marketing

A default setting applied by WPengine redirects all paginated pages after 9 to the homepage. This is a major issue. *Content* them to disable it.


Types of Digital Marketing and SEO Services  Techfinancials.co.za

Are you looking forward to implementing Digital Marketing? Digital Marketing, the budding concept adopted by almost all entrepreneurs in these days with ...


Three ways marketing automation can supercharge SEO  The Drum

IBM predicts that 2019 will be the year of 'martecheter' – a digital-native, technically savvy professional, no longer calling a developer to implement some ...


A WordPress safety plan for SEOs and developers  Search Engine Land

WordPress powers an astonishing one-third of all websites these days. It has been the CMS platform of choice for our community since the mid-aughts when ...


15 Local SEO Steps You Should Take Right Now  Business 2 Community

Local search plays an incredibly important part in how customers discover local businesses. An incredibly 82 percent of smartphone shoppers conduct “near ...


The 5 best digital marketing courses for your digital success this year  MarTech Today

Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative direction, sales, digital media, and more.


12 Local SEO Stats Every Business Owner and Marketer Should Know in 2019 [Infographic]  Social Media Today

Are you looking for ways to generate more website queries for your business? Want to better understand local SEO, and how it can benefit your company?


Referral Examples For Digital Marketing And SEO  Techfinancials.co.za

When it comes to referral examples, the word of mouth is mainly playing a crucial role among the business peopl.


Let’s clear things up: Google’s ‘Florida 2’ algorithm update is not related to original Florida update  Search Engine Land

Not long after Google released a broad core algorithm update on March 12, some in the industry began calling it the “Florida 2 update.” But the moniker has ...


Yoghurt Digital wins Ted's Cameras SEO account  mUmBRELLA*

Ted's Cameras bring SEO into focus with Yoghurt Digital. Yoghurt Digital has won Ted's Cameras SEO account, extending a long-standing working relationship ...


SEO specialist joins York marketing agency Edge45  YorkMix

York digital marketing agency Edge45 has appointed search engine specialist John Readman as non-executive director. The appointment marks a significant ...


Increase Organic Traffic to Your Business Using Local B2B SEO Strategies  TechiExpert.com

Small business owners are always looking for ways to boost online traffic to their websites. Industry experts say they should consider implementing local ...


Eitan Gorodetsky shares SEO insights ahead of Digital Marketing Forum  AffiliateINSIDER

Ahead of the Digital Marketing Forum at next week's SBC Betting on Football conference, I caught up with Eitan Gorodetsky.


Seo Kang-jun is coming to Manila  Rappler

MANILA, Philippines – Korean actor Seo Kang-jun will be coming to Manila for a one-night-only event on May 25, 2019. The meet-up, happening at the New ...


ZD Creative Offers Web Design And SEO Service In Las Vegas Area - Press Release  Digital Journal

Z.D. Creative is a Web Design and Search Engine Optimisation (SEO) *service* based in Las Vegas. As a product-focused company that aims to help ...


How Search Engines Rank Pages  Search Engine Journal

Learn how search engines rank webpages – from the classification of a query, to assigning context, and determining which signals are most important.


Local LiveMarket Offers  Easy Reader

by targeted web traffic fast - March 14, 2019. We love my live market and wanna help its readers so through this link receive 25% off any of our Marketing or even ...


Robert Thomson: News Corp global SEO slams Facebook, Google  NEWS.com.au

News Corp's global CEO predicts the world is on the cusp of a digital “reckoning” as politicians and regulators finally deal with the “potency of dominant ...


Google: No SEO Benefit To Having Images On Your Own Domain Name  Search Engine Roundtable

Google's John Mueller said again that there is no specific SEO benefit for hosting your images on your own domain name. You can host them on your domain ...


Important SEO Trends To Watch In 2019  Forbes

Search engine optimization changes constantly, and businesses that want to stay ahead of the competition need to be aware of them. Keeping a pulse on these ...


Stirling 2019: Soon-Seok Seo seeks revenge  International Paralympic Committee

South Korea's Soon-Seok Seo wants to take care of some unfinished business from a year ago at the PyeongChang 2018 Paralympic Winter Games. His team ...


Girl's Day's Yura joins Park Seo Joon as a labelmate at Awesome ENT  allkpop

Girl's Day's Yura has officially signed with Awesome ENT.The 4 members of Girl's Day were reported to be going their separate ways after the…


Introducing SEO for developers. It’s time.  Search Engine Land

Computer programming is making enormous innovative leaps on the web, evolving from crusty old-school AJAX, to jQuery, to reactive views that synchronize ...


'Touch Your Heart' Episode 13 Spoilers: Yoon Seo Makes Acting Comeback After Break Up With Jung Rok  Korea Portal (English Edition)

Oh Jin Shim, a.k.a. actress Oh Yoon Seo, will make a successful comeback after her lawyer boyfriend, Kwon Jung Rok, broke up with her. The two decided to ...


Targeted SEO: Here’s how to grow a page from 200 visits per month to 30,000  Search Engine Land

Spoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages to see the ...


15 Common SEO Mistakes To Avoid  Forbes

Understanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you ...


7 Best SEO Tools to Help You Rank Higher in Google  Entrepreneur

The key to building and sustaining organic traffic is knowing which are the best SEO tools to use. Today, there are so many SEO checkers on the market that it be ...


How to keep your SEO team (and yourself) relevant  Search Engine Land

Weekly rank tracking. Optimization meetings with the media, copy, UX and dev teams. Monthly analytics reporting with the client. And decks. So many decks.


The 12 Areas of SEO Knowledge You Must Master to be Successful  Search Engine Journal

The role of an SEO requires mastery of certain skills and knowledge. Here's what SEOs need to master for career advancement and campaign success.


SEO Guide 2019: Your Strategy for This Year  Search Engine Journal

Are you ready to become up-to-date with the world of search engine optimization? Read WebCEO's guide to learn the top SEO tactics you need in 2019.


5 SEO Trends to Help Marketing Leaders Prepare for 2019  Forbes

As the year comes to a close, marketers have begun to wrap up their current campaigns and set their sights on the new year. And if 2018 has shown us anything, ...


A checklist: Important SEO points to cover in a content campaign  Search Engine Land

After you've chosen the right execution for your link-building campaign and you're getting ready to launch it, you can't forget about search engine optimization ...


home | site map
© 2006