SEO Information

History of World / Regional Search Engines and Directories


Computers have become a way of life for people around the world. They are used to research term papers, check weather forecasts, track military progress, exchange ideas (blogs and chat) and to find the cheapest price on items etc. It is no surprise that as the computer age takes hold computer usage has increased. The number of websites that are being developed on the World Wide Web is growing at an ever increasing exponential amount. And because we live in a quick-fix society, with limited time on our hands, we need something to make surfing the web a lot easier, something that will sort out all this influx of information into a logical order.

Hence the wonder of search engines, which have transformed the meaning of search and has made our jobs easier. This paper focuses on search engine case studies around the world. Different search engine regions selected for research in this paper were: American, European, Canadian, Australian and the UK.

American Search Engines

Introduction

As of January 1, 2004 the estimated human population of the United States of America was 292,287,428 and there were 164,100,000 computers (1). An estimated 90,000,000 households have access to internet (2). With this many people surfing the web, curiosity might cause one to wonder about the search engines being used in America. Two of the most popular and well known search engines in America are Google and Yahoo. Although most people have a preference to one or the other search engine it is difficult to say one is truly better than the other as the quality of search is similar. According to some users, Google is the most powerful search engine in the world (3). However, others users argue that between the two search engines, "There is an imperceptible difference in the quality and relevancy of results." (3).

History of Google

Google, www.google.com, was created by two Stanford University students. The original name was BackRub but by 1998 the name had been changed to Google and it became a private company (4). A Googol is (10100), the word Google was created as a variation (5). Some argue that Google is the top search engine in the world and indeed it has become so popular that it is now known as a verb (5).

General Information

Google has grown from indexing 25,000,000 pages in November of 1998 to 4,285,199,774 pages in of June 2004 (6). Google is a crawler based search engine, meaning that the search engine sends out crawlers which automatically visit sites, follow links and create indexes which are then searchable (7). Google is currently in a legal battle with the court systems to keep its name out of the dictionary (5). Google was the first major search engine to index non-HTML web content allowing PDF files to be accessed (8). Google also offers services such as "cached" links that allows a user to view older versions of pages. Other features include spell check, dictionary definitions, integration of stock quotes, street maps, and telephone numbers (4).

Google Homepage

The home page offers a user many convenient features. Google has an easy to use tool bar that users can download onto their personal computers (3). If a user wants to search specifically for pictures the "Images" button will give them access to the entire web but only those results containing images will show up. The "Groups" button allows users to participate in discussions that are taking place on Usenet newsgroups. The "News" button will provide headline news stories and you can have news alerts on specific subjects sent directly to your email.

"Froogle" is a simple, easy way for a user to search for a bargain or even a specific item online. The "more" link provides access to human-compiled information from the "Directory", allows a user to get travel information or even simply use a calculator. The "Advanced Search" will allow a user to limit a search to PDFs or .edu search results. "Preferences" allows customization of Google services. "Language Tools" will translate any website or article into an understandable language. If you're curious about Advertising, Business Solutions or about Google, click below the search box on one of the links. The "I'm Feeling Lucky" button will take a user directly to the first page result of their search and not show any other pages. Google lists its sponsored links separately from its general search results.

History of Yahoo

Yahoo, www.yahoo.com, was created in 1994 (4). Most people are familiar with the phrase, "Do You Yahoo?" created as a Yahoo advertising slogan.

General Information

In 2004 Yahoo is believed to be indexing about 3 billion pages (9). Yahoo is the oldest directory, "relying on human editors to organize web sites into categories" however, Yahoo decided to make a giant shift towards crawler based listings in October of 2002 (4). Yahoo previously relied on Google for search results but in February of 2004 Yahoo created its own search technology (4). "It is important to note the new search engine is for web results only. Image search is still powered by Google, and News search is a combination of Yahoo's own editorial and technological resources." (10). Yahoo has many of the same features Google provides such as "cashed" links, spell check, dictionary, yellow pages, and mapping programs. Yahoo also provides email services for free as long as the user doesn't mind sharing the page with advertisements. In fact, Yahoo's knowledge and experience from the email services are believed to be helpful in providing Yahoo with a deeper understanding of spam and an ability to keep it out of their web page index (10).

Yahoo Homepage

Yahoo's home page is cluttered compared to the simple format of Google. Yahoo has the typical advanced search options and preferences allowing for customization of features. To the right of the search box is a pull tab that allows a user to limit their search to the web, images, yellow pages, news, or product information. A user can look up movie times, send yahoo greetings, search for a house, or find travel information, just to name a few things. Yahoo's website directory has sites organized by subjects such as, education, science, health, and government. Towards the bottom of the page is a list of local Yahoo's. Who knew that there was a Yahoo Singapore let alone a Yahoo Catalan. Like Google, Yahoo lists its sponsored links separately from its general search results.

European Search Engines

Introduction

There are 44 nations in the European region. These countries are home to 567,095,995 people, 9.33% of the world's population (11). Each of these countries has at least one regional public search engine. Some of them have several (12). Booz-Allen & Hamilton, one of the United States' older and more respected consulting firms conducted a study which pointed out that "?22% of European households have access to the Internet" and in 2004 it is expected that, "Western Europe should have more than 215,000,000 users on the Internet on at least a quarterly basis (13)."

The countries of Europe have been involved in a long and complex process of European integration. The EU was formed 1 November 1993 and is a union of 25 independent states (Appendix 1) (14). As one of its objectives; the EU has taken on the challenge of integrating member states and surrounding countries to provide them with stable Internet and E-commerce development and growth (15). Alltheweb and Ezilon are two of the many search engine companies that are seeking to capitalize on the opportunity provided by the EU integration.

History of Alltheweb

Fast Search and Transfer (Fast) ASA started business operations in 1997 in Oslo, Norway. In June 2001 they went public. Fast is an outgrowth of academic research and development from the Norwegian University of Science and Technology (16). Fast Search and Transfer launched Alltheweb in May 1999 and gave it the brand name of "Fast" until 2001, when the site was redesigned under the "Alltheweb" brand. Alltheweb, www.alltheweb.com, then became a public search engine and technology showcase for the Fast Search Company (17). In February of 2003, Overture announced they would purchase Alltheweb from Fast. The acquisition, coupled with their previous announcement to purchase the AltaVista Company, helped Overture to bolster their leadership in commercial search and aligned the company to create the most comprehensive search capability on the Internet (18). Yahoo! Corporation bought Overture on October 7, 2003 to fortify itself for an eventual showdown with Google and Microsoft (19).

General Information

Alltheweb now has all of the indexing power of Google. Through the acquisition process, Alltheweb has increased its prowess to become a leader in the search engine community throughout Europe (19). Its employees strive to help Yahoo provide the best public search engine not just in Europe, but the world.

Alltheweb Homepage

Pulling up the Alltheweb homepage (20) the user is provided with a simple and easy to navigate site. Alltheweb homepage contains five tabs: web, news, pictures, video and audio. However, the user has to search for a specific topic to find information in these categories rather than information being available for them on the site. All "sponsored links" are viewed to the right of the page where they are available if desired. Only after glancing through all of the paid links does the viewer come to the most relevant search returns. On completion of a search for a topic the user is provided with an option to "Refine your search" which provides further subcategories on the topic. Other features offered on Alltheweb are the ability to filter potential offensive content, restrict the number of results per page, highlight search terms, change text size, and the ability to open search results in a new window. You can select up to 8 preferred languages from a list of 36.

History of Ezilon

Ezilon.com search engine was founded to allow individuals and companies around the world to access information easily, particularly by the EU community. (21) The Ezilon homepage states that Ezilon.com is a European Union International Search Engine and Directory. (22)

General Information

Ezilon search engine provides a searchable directory for European websites ranging from Europe travel links, business, hotels, news and classified ads and most especially links from the Western European countries. They also accept listings for non EU websites, but they must have contents of interest to the EU or general Europe. (23)

Ezilon Homepage

Ezilon homepage has immediately accessible information on it. Unlike other websites which present "Sponsored links" Ezilon provides "Sponsored matches" prior to the search results. Ezilon's "Sponsored matches" can be viewed to the right of the page.

Ezilon specializes, through the guidance of the EU, in pooling and distributing information for the advancement of a united Europe. Other convenient features available to users are: popular links, weather forecast and headline news. Various categories are available for search e.g., art, science, business, technology etc. Users have an option to search the EU, UK or the World. In addition to all above mentioned features free email is provided to members of Ezilon.

Canadian Search Engines

Introduction

As of July 1, 2004 estimated population of Canada is 32,247,874 with 16,19,000 internet users (24). Canada today stands at the number 7 position among countries with internet users (25). There are 13 provinces and territories in Canada and the usage of search engines varies by these provinces and territories (26). This section will focus on only two of the top five most commonly used Canadian Search Engines: AltaVista Canada and AOL Canada (27). The following sections will provide a brief history, general information and information about the homepages of these two search engines.

History of AltaVista Canada

AltaVista, which means "a view from above," was inspired by the creation of big ideas from a team of experts with fascination for keeping track of information (28). During the spring of 1995, scientists at Digital Equipment Corporation's Research lab in Palo Alto, CA, devised a way to store every word of every HTML page on the internet in a fast searchable index (28). This led to AltaVista's development of the first searchable, full text database on the World Wide Web (28). Compaq became the owner of AltaVista after it purchased Digital in 1998. AltaVista was later spun off into a private company, controlled by CMGI. Overture, purchased the AltaVista in April 2003, eventually Overture became part of Yahoo which led to the ownership transfer of AltaVista to Yahoo (29). AltaVista Canada was launched in January of 1998. Over 1,500,000 unique users visited the site and traffic to the site grew by over 300% within the first year of its launch. AltaVista Canada was a result of an agreement between TELUS advertising Services and Compaq Computer Corp.'s AltaVista Search Service (30).

General Information

AltaVista was the first to deliver internet's first Web Index in 1995. It was also the first in offering multilingual search capabilities on the internet and to launch image, audio and video search capabilities. It has been awarded 61 search-related patents, more than any other internet search company (28). AltaVista is great for international sites. It will find sites not only in English on a topic, but in just about every language imaginable. In case the user isn't bilingual, Alta Vista also includes a very handy translation tool (31).

AltaVista Canada Homepage

The homepage of AltaVista offers users various convenient and easy to use features. The homepage houses Canadian web index of more than 14,000,000 pages. It allows you to search worldwide or within Canada. For the convenience of its users, AltaVista Canada provides a feature to select a language in which to present the results of its search. AltaVista provides a toolbar which is free, customizable and gives the user the research tools to perform searches and translations from their own browser anywhere on the web. Popup blocker feature on the toolbar gets rid of annoying pop-ups. The "Web search" searches within all AltaVista indexes, including the best image search on the web. The homepage also provides specific features that help you narrow your search for only images, music files, videos, news and directory based on specific topic. "Advanced search" option provides different features for search options e.g., phrase, keywords, date, file type, location and sites per page option.

History of AOL Canada

AOL Canada Inc. is a leading interactive service company focused on enhancing Canadians online user experience. The company is a strategic alliance between American Online, Inc., a wholly owned subsidiary of Time Warner and RBC Royal Bank, the personal and commercial banking division of RBC Financial, one of North America's leading diversified financial services companies. This alliance took place on July, 1999. The company operates three interactive online services tailored to the Canadian marketplace, AOL English and French services, CompuServe and Netscape Online as well as several leading Internet brands including AOL.CA, AOL Canada Search, AOL Instant Messenger (AIM), Netscape.ca and MapQuest (32).

General Information

Members of AOL Canada Inc. have an added advantage. In addition to regular Web access, clients may choose to surf inside of the AOL environment, which is only available to AOL Canada Inc. members. Inside the AOL environment, members receive a great deal of Canadian content that has been streamlined to meet their needs. Surfing on the World Wide Web can sometimes be overwhelming and frustrating due to the excessive amount of information available. AOL Canada Inc. has chosen the most popular channels and listed them on the Channel Menu, each channel offering an abundant amount of information provided by AOL Canada Inc. and their partners on that particular topic (33).

Homepage of AOL Canada

AOL Canada's homepage presents a variety of features to make search and web surfing easier for its users. Some features presented on its main page are: a sign in for AOL instant messenger, mail, parental control, reminders and calendar etc. It has a section for "Shopping online" which gives its users an option to choose the specific item they are shopping for. "Web channels" feature gives users a chance to search the web for careers, auto, entertainment, health news, sports etc. It also contains a section for yellow and white pages search. Users can search for people or places in this section. AOL Canada search, which is powered by Google, gives users a chance to search by topic or key words. The "Advanced search" feature only has options for words and phrases rather than file type or specific sites e.g. .edu or .org. Search results include "Sponsored links" and matching sites. It also has a "devices" tab where AOL offers Palm Organizers. Other information included on the homepage is company information, news, pricing plans, employment and contact information.

Australian Search Engine

Introduction

Although the internet is globally accessible, the majority of its users reside in the more developed nations where computer usage is most common. Australia has a high percentage of computer usage which resulted in increased usage of the internet and development of search engines. The Australian population is currently 20,141,793 (34) with 10,600,000 (35) computer users. Of which 9,240,000 (24) have internet access.

History of Web Wombat

As computers were being integrated into Australian businesses and homes, companies, such as Web Wombat, began to develop search engines to make information more accessible to Australians and the world. As the internet grew and more pages began to be indexed, Web Wombat turned its focus inward on Australia (36). This strategy proved to be very successful as evident by the fact that today Web Wombat's spiders crawl the web for new sites to add to its already vast cache of 100,000,000 web sites, making it Australia's leading search engine (37).

Homepage of Web Wombat

Web Wombat indexes and stores a tremendous amount of information and the way in which they chose to present it is slightly different than other search engines. The lay out of Web Wombat's home page is initially dominated by advertisements. To the left of the home page there is a box titled "Premium links" which are not organized in any specific order. An example of this is the fact that, of the twenty one listings within the box, there are three separate links to car rental sites, two to hotels, and miscellaneous links to things such as online dating. This information would be more useful to consumers if it were categorized in some fashion within a directory or if it were displayed to the side of a related search. Under the "Premium links" box is the "Daily resources box" which provides links ranging from links to world newspapers to Grumpy's humor. At the top of the page there are a number of headings ranging from careers and education to auctions.

The interesting thing is that when you click on auctions it takes you directly to ebay.com.au. However, the careers and education tab is far more objective. This link provides a menu on the left with a variety of helpful links and then articles with links in the center of the page. The "Search" field is displayed in the center of the page however; it is not very prominent once barraged by ads, premium links and advertisements. The "Advanced search" has an interesting feature which enables people to search by "nice to have words", "must have words", "nice to have phrase", and the ability to eliminate certain words. This feature becomes very convenient when a user wishes to narrow the results to a desired city under "nice to have words". By focusing the search in such a way, the information delivered is made more relevant without eliminating too many possible matches. Another nice feature is that "Advanced search" enables people to specifically search all Australian pages, Australian government sites, or Australian educational pages.

UK Search Engines

Introduction

The population of UK as of July 2004 is 60,270,708 with 25,000,000 internet users (24). There are approximately 40 top Search engines in the UK; some of them are familiar to the United Stated such as Google, Yahoo and Overture. These search engines are custom suited to have optional searches, whether regional searches within the UK or on the Entire World Wide Web. Some search engines within the UK are more specialized; where you have to pay a subscription to use that particular search engine, for example UK Plus and UK Index. And some search engines like Great British Pages, only search for British websites (39). Being a developed country, it is not surprising that the UK has a large number of search engines. The following section of the paper is focused on UK originated search engines.

History of Excite

Excite was originally formed in 1993 by five Stanford university graduates who called their search engine Architext. This was further developed by students attending Stanford and in 1994 Excite Inc. came about and was launched in 1995. Excite only acquired a web crawler in November 1996 and over the years they added features and software and the option of search on the World Wide Web. Regional search engines such as Excite UK were added to their search engine. Excite has an index of 250,000,000 pages and multimedia items in 2000 and about 19,000,000 monthly users (40).

General Information

Using a specific UK search engine such as Excite UK can be beneficial. Excite UK will limit your search geographically and the users results will come out in a smaller scale providing more relevant results (41). If a user in the UK wants to find out about local news or check the stock of UK companies a regional search engine will provide more relevant information.

Excite Homepage

Features of Excite UK are different compared to the usual "dot com" American search engines. The Excite UK search engine homepage has the search box in a prominent position at the top of the page with options located below to search the World Wide Web or only UK sites. In this respect it is a dual search engine (UK and World Wide Web) (40, 42). Excite UK has a General User Interface (GUI) which is very busy, meaning that it has a lot of information on its homepage ranging from UK news headlines and images, UK stocks, UK online shopping, UK stores, standard horoscopes, local weather, a directory, and various other services targeted for people living in the UK (42). The Excite homepage is also customizable, in that you are able to change the color of the homepage (skins) according to your favorite color or to the colors of your favorite football team. Besides just searching the web on Excite, you can search using "Categories" for images, videos, mp3s, news, and people. The excite UK homepage also has a currency calculator under the "Tools" section. Excite UK displays minimum advertising. When a user clicks on the "More" button different subcategories within a search can be selected (43).

Conclusion

Search engines have become an integral part of internet use for the average computer user. As more information becomes accessible on the internet, the need for credible search engines increases. As Professor Krishnamurthy stated in class, the amount of content available on the internet has grown exponentially in recent years and as it grows people's search cost will increase unless search technology improves (38). Throughout the world, internet users are provided with various search engines that offer different features depending on their user needs. The fulfillment of these needs result in the success of search engines around the world.

About The Author

Anastacia Chetty, George McNiel, Joel Ennis, Julie Wartes, T.J. Tiwana

University of Washington


MORE RESOURCES:
SEO: Can Ecommerce Sites Win the Answer Box?  Practical Ecommerce

Think ecommerce sites can't win Google's answer box? Think again. But do top shopping sites even win for answer boxes for their own brands? Find out here.


CWDSC Offers Law Firm SEO Services  Yahoo Finance

CHICAGO, IL / ACCESSWIRE / May 26, 2019 / Chicago Website Design SEO Company (CWDSC) has announced that they are offering law firm SEO services.


The real-time SEO shift: Research, ranking and recommendations  Search Engine Land

Evolving consumer expectations driven by the breakneck speed of technological advancements are pushing marketing teams to the brink. Companies of all ...


The Best Free SEO Tools to Increase Your Rankings  Entrepreneur

You don't need a massive marketing budget to rank higher on Google. The best free SEO tools help you boost traffic and analyze the competition.


Cars.com vs. CarGurus.com saga shows the importance of SEO (and the bad side of a Google update)  Search Engine Land

For Cars.com, the popular automotive marketplace, the March 2019 core update was good: the company has seen a 49% increase in search visibility since.


SEO Guide to Angular: Everything You Need to Know  Search Engine Journal

Learn how to optimize your Angular website for search engine crawling, rendering and indexing in this technical SEO guide.


How to Approach Content Creation for SEO [PODCAST]  Search Engine Journal

Discover a three-step framework for creating a sustainable *content* strategy for search and how to analyze *content* that Google favors.


How startups can use Amazon's SEO best practices to dominate new shopping verticals  TechCrunch

Amazon dominates the top ranking positions of Google for tens of thousands of ecommerce queries, but there are plenty of products in newer shopping ...


7 SEO best practices you should be doing regardless of what Google says  Search Engine Land

In many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what ...


The London SEO Community Is Special  Search Engine Roundtable

I am sitting here in the London airport waiting for my flight out and I keep thinking how amazing the SEO and SEM industry and community is here in London.


10 Chicago SEO & SEM Agencies To Know  Built In Chicago

Chicago is home to a large selection of top-tier SEO/SEM agencies that can help. We've rounded up 10 you should know.


Here’s what you need to know about image optimization for SEO  Search Engine Land

A lot can be said about web performance and images. This post aims to provide an overview of key aspects of image optimization to help with your SEO efforts, ...


The Next Big Trends in SEO  EContent

SEO has grown to encompass much more than its original acronym, and the SERP isn't limited to ten blue links anymore. Because digital marketing strategies ...


Google: SEO Contests Are Useless and Should Be Ignored  Search Engine Journal

Google's John Mueller sounded off on SEO contests, warning people they're a waste of time and effort.


Meet Cocolyze, the SEO Tool That REALLY Simplifies Your Work  Search Engine Journal

This post was sponsored by Cocolyze. The opinions expressed in this article are the sponsor's own. A few months ago the SEO solution, Cocolyze.com ...


Boosting Local SEO with Google My Business [PODCAST]  Search Engine Journal

Greg Gifford talks about boosting local SEO with Google My Business, some of the new features to look into, and the tricks that will help you get ahead.


What to Know About Technical SEO in 2019  Business 2 Community

A lot of businesses must maintain their visibility and relevance in a search engine box. Data is king in 2019 because people don't look on the yellow pages ...


Drive Traffic To Your Website With These 3 SEO Tips  Forbes

Your business can be impacted by an online presence, for better or for worse. Owning a website isn't enough to make a positive impact on your business, ...


How to Spy on Competitors with Python & Data Studio  Search Engine Journal

This Python script will allow you to scrape Google for a set of keywords and export those results into Data Studio to visualize competitor insights.


11 Ways Get Maximum Efficiency from Your SEO Team’s Efforts  Search Engine Journal

Want to get the most out of your SEO team? Here are 11 tips to help maximize your team's efficiency and make sure your efforts produce results.


How Do Ads, Interstitials & Supplemental Content Affect SEO Visibility?  Search Engine Journal

Editor's note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might ...


SEO vs PPC: Which One Works Better? [Infographic]  Social Media Today

To increase the visibility of your website in search engine results, the two main strategies you can consider are search engine optimization (SEO) and ...


What's a Blog Without an SEO Strategy?  ABA Banking Journal

Publishing a blog should drive more traffic to your website. Here's where to start when developing SEO-friendly blog *content*.


Voice Marketing Starts with Smart SEO  Street Fight

Voice search is a hot topic in the search marketing world—and with good reason. Nearly 70 million American adults own one or more smart speakers, an install ...


Google launches new video series: SEO Mythbusting  Search Engine Land

Google is launching a new video series on its Webmaster YouTube channel, called “SEO Mythbusting.” The video series will feature Martin Splitt from the ...


Naver SEO: Best Practices for South Korea  Search Engine Journal

Want to expand your potential audience reach in South Korea? Then you need to know these SEO best practices for your Naver search strategy.


Technically-Sound SEO Won’t Always Rank High  Business 2 Community

It's one thing to have technically sound SEO – a well-optimized site that loads quickly has image SEO in place with alt tags, descriptions, and captions, a sitemap ...


Comparing SEO to PPC  Practical Ecommerce

Search engine optimization is different than pay-per-click advertising. While they share the goal of driving searchers to a website, you can't expect the immediate ...


The Complete Guide to On-Page SEO  Search Engine Journal

Search Engine Journal's ebook, The Complete Guide to On-Page SEO, tackles the top on-page SEO factors that impact your pages' visibility on the SERPs.


Your 7-Step Image SEO Survival Guide  Business 2 Community

SEO might seem complicated because there's a lot that goes into it—keyword optimization, site speed, link building, meta tag optimization. But SEO is not too ...


The Best SEO Tips For Online Blogging  iLounge

Aside from coming up with a well-written *content*, bloggers will need to consider how they can rank up in search engines. The higher up you appear, the more ...


51% of D2C Brands Say SEO is a Top Acquisition Channel  Search Engine Journal

A report on direct-to-consumer (D2C) marketing in 2019 finds that SEO is a top acquisition channel for most brands. When asked "what are your top 3.


SEO Test Proves New GoogleBot Is Live  Search Engine Roundtable

Valentin Pletzer didn't want to just take Google's word that the new evergreen GoogleBot is live, so he tested it. In short, Google's word was the truth and the new ...


7 Methods to Research & Analyze Your Audience for SEO  Search Engine Journal

Want to up your SEO game? Here are seven methods, and some useful tools, that will help you research and analyze your audience for SEO.


SEO for Events: 5 Tips to Increase Visibility & Boost Attendance  Search Engine Journal

Here are five SEO tips to leverage the different SERP features available for events, increase visibility, and boost attendance.


WEBINAR: New Secrets to SEO Success  Ward's Auto

Thursday, June 6, 2019 | 2 PM ET/11 AM PT. 91% of shoppers don't move past page one of search results, and with search engine algorithms changing ...


How Resilience Turned A Homeless Teenager Into A Millionaire SEO Entrepreneur  Forbes

As a young teenager he Harry Sanders launched a promising tech business. When it crashed he ended up homeless and living on the streets. But his resilience ...


2019 SEO Trends | Marketing Infographic  MarketingProfs.com

Search engine algorithms evolve continually, so marketers need to keep pace with changing search engine optimization trends. This infographic helps you do ...


User-generated content for SEO: The cost-benefit analysis you need  Search Engine Land

Reviews, videos, photos, questions and answers, comments and other user-generated *content* (UGC) can give search crawlers more information to figure out ...


Why Video SEO Marketing is The Next Content Medium Powerhouse  Influencive

The line between what determines a successful marketing strategy and one that falls behind is often very thin. Cultural and generational trends fuel digital ...


How to Promote Your Brand: SEO or PPC? [Infographic]  Business 2 Community

Marketers face a common challenge of choosing between different methods of marketing their brand, and there are many different ways to market your brand.


Specialist I SEO Specialist - Peapod Digital Labs  Built In Chicago

Peapod Digital Labs is hiring for a Specialist I SEO Specialist in Chicago. Find more details about the job and how to apply at Built In Chicago.


10 Essential On-Page SEO Factors You Need to Know  Search Engine Journal

Editor's Note: This post is from Search Engine Journal's new ebook The Complete Guide to On-Page SEO. This in-depth guide will teach you the essentials of ...


10 Essential Technical SEO Tools for Agencies  Business 2 Community

SEO agencies need a variety of tools for different monitoring and analytical purposes. Luckily there are a number of tools that suit the different needs. But what if ...


Google Launches Video Series On SEO Myth-Busting  Search Engine Roundtable

Google has announced with a video on the Google Webmasters YouTube channel a new video series named SEO mythbusting. The trailer for the series looks ...


"Our goal is to create the next generation of SEO"  MobileMarketing Magazine

People have become used to having *content* recommended to them – whether that be on YouTube, Netflix, Amazon, or on their favourite news publisher's ...


Common SEO Myths You Should Stop Believing in 2019  CEOWORLD magazine

SEO is your go to marketing tool for all of your internet-based *content*. The beauty of SEO is that you are able to do it and manage it yourself whilst learning how ...


SEO FAQs – 7 Questions Our Customers Often Ask  Business 2 Community

According to HubSpot's State of Inbound 2018 report, generating traffic and leads is the biggest marketing challenge for brands. The same report says 54% of ...


Inside The 16th Annual SEO Awards Dinner  Guestofaguest.com

This past Monday, SEO, whose mission is to create a more equitable society by closing the opportunity and achievement gaps for motivated young people in ...


Yoast SEO 11.2 lets webmasters tailor their schema output  Search Engine Land

Yoast SEO continues to add support for structured data with its 11.2 update. This latest version of the plugin lets webmasters insert their own pieces of schema ...


Media VC theses, SEO keywords, cosmology, and brand design  TechCrunch

Where top VCs are investing in Media, Entertainment & Gaming Our media columnist Eric Peckham (who is hard at work on the Unity EC-1, which we will start to ...


Picking a great white label SEO Company for your agency  The Frisky

SEO or also known as Search Engine Optimization, is one of the best ways to gain exposure on the Internet, and if you happen to own a company, agency or any ...


Beyond SEO: How to Reframe the Local Marketing Conversation  Street Fight

David: Mike, great to talk with you again. I'm excited to be back on the Local U circuit with you shortly and look forward to seeing you in Denver in September, ...


3 Tools for Getting Ahead of SEO Disasters  Business 2 Community

Once upon a time, Greenlane had a client launch a new site in WordPress. It was in a staging area before launch, to which the environment was properly ...


How Negative SEO Shaped Disavow Tool  Search Engine Journal

The disavow tool is variously described as something Google provided in order to help it deal with negative SEO or as a way to force information about link ...


NLP Is the New SEO-How AI Will Transform Media and Communications  AiThority

Artificial Intelligence (AI) has fundamentally transformed a variety of industries in recent years. Although the jobs of communications professionals have been ...


In SEO terms, Boris Johnson's rise to power has only just begun  The Independent

As SEO editor, I study what our online audience are interested in and what questions they are asking Google. In resigning as prime minister, Theresa May ...


Google: SEO Contests Useless, Waste Of Time & Generate Tons Of Spam  Search Engine Roundtable

Every now and then you hear about a new SEO contest where you can win money, prizes, recognition and fame. Well, that might just stop now that John Mueller ...


Google: We Don't Provide SEO Support Based On Business Relationships  Search Engine Roundtable

One of the biggest complaints I see from newbies in SEO is that it is impossible to call someone at Google and get an answer on why their rankings are not doing ...


If his life were a movie, Seo Kang-jun says it would be about a guy who tried his best  Rappler

The 25-year-old Korean actor, who is on his first Philippine visit, also says he's humbled by the thought that he's considered as an 'international star'


Danny Sullivan Presents Webmaster & SEO Complaints At Google Ranking Fair  Search Engine Roundtable

Danny Sullivan who is now at Google told us about these ranking fairs, where Googlers can show off ideas and features around Google search. Danny did his ...


4 Tips on Mastering Multi-Location SEO for Your Business  Business 2 Community

Business owners that have to manage multiple locations and franchise owners that have to keep their franchisees in check have a unique problem on their ...


Grow Boating webinar on increasing findability/SEO  Boating Industry

Grow Boating has partnered with Heather Lutze of Findability University to present a free webinar series to help marine industry businesses develop a findability ...


How Google Search Ranking Works – Darwinism in Search  Search Engine Journal

Here's what Gary Illyes tells search engineers when they start at Google, and learn a stunning insight into how Google search ranking works.


Valerie Bollin Named New VP of Strategic Sales at Apartment SEO  PRNewswire

LONG BEACH, Calif., May 13, 2019 /PRNewswire/ -- Apartment SEO, an innovative, full-*service* digital marketing firm, welcomes Valerie Bollin to its growing ...


How to Boost Your Business Efforts with SEO Strategies?  I4U News

The whole point of running a product based or *service* based business is to increase your overall sales and generate a good amount of profit. Tell me if I am ...


Immigrant founders, smartphone growth, SEO tactics, SoftBank's financials, and AR tech  TechCrunch

Our European correspondent Natasha Lomas spent the past few weeks investigating what's been happening to immigrant founders and tech talent in the UK, ...


SEO Tracker: Has PokerStars' double-domain approach backfired?  EGR Global

Back in December 2018, we reported on how PokerStars was dominating the organic search results for online poker. The brand had a visibility of just under ...


10 Key Steps To Building A Great Small Business Website  Forbes

If you are looking to build a new startup website or make your current site more effective, here are 10 key steps to getting started and helping your small business ...


Elliotts Marketing, an SEO Agency in the UK, Announces the Launch of their New Website  Yahoo Finance

LOS ANGELES, CA / ACCESSWIRE / May 17, 2019 / The founders of Elliotts Marketing, an SEO agency UK business owners can rely on for their outstanding ...


Top 10 Personality Traits Marketers Need to Succeed [Study]  Search Engine Journal

A recent study of marketing leaders aims to determine which character traits are common among those who are most successful.


How to Develop a Guest Blogging Strategy for SEO  Influencive

Guest blogging has different use-cases that can help businesses achieve their goals. The most common ones are increasing your brand awareness and link ...


Best Practices To Improve SEO On Your SA Articles  Seeking Alpha

Are you wondering how to draw traffic to your Seeking Alpha *content*? Below we offer eight of our best tips to try out. These include creating compelling titles,


DFO Acquires Media Buying and SEO Strategy Firm AdTactics  Yahoo Finance

Specialized Experts Join in the United States, Europe and Mexico. NEW YORK, May 1, 2019 /PRNewswire-PRWeb/ -- DFO Global Performance Commerce, ...


What is Social Listening? How it Helps Your SEO  Business 2 Community

What is Social Listening? Social listening is the act of scouring the internet for chatter about your brand. Some of the feedback you'll see on your social media ...


Google's First SEO Mythbusting Video Didn't Have Mythbusting  Search Engine Roundtable

Watching the comments about Google's first mythbusting video reminds me of the comments around the final season of Game of Thrones. All this hype for this ...


Website Speed is Vital for Enhanced User Experience and SEO  MD Magazine

It's expected from users that your site will run fast, feel smooth, and look good. Make sure you're giving today's customer what they want by taking into ...


Mark Harper, Covers.com - An SEO challenge faces the US market  SBC Americas

Speaking at this year's Betting on Sports America event, general manager of Covers.com Mark Harper spoke to SBC about their plans to celebrate 25 years of ...


TechSEO360 Crawler Guide – Sitemaps and Technical SEO Audits  Search Engine People

Guide for the SEO crawler and website audit tool TechSEO360 for Windows and Mac. Analyze websites for technical SEO issues such as duplicate *content* , ...


Park Seo Joon And Soccer Player Son Heung Min Talk About The Empty Feelings That Accompany Fame  soompi

Soccer player Son Heung Min and Park Seo Joon appeared in tvN's variety show “Sonsational” (literal title). Son Heung Min is a famous soccer player who ...


Restaurant's Guide to Local SEO Guide - Increasing Your Restaurant Revenue  Fast Casual

Local SEO is of particular importance in the competitive food industry and can mean the difference between whether a customer finds your restaurant or not.


Oppo appoints Prosperity Media to SEO and SEM account  mUmBRELLA*

International smartphone company Oppo has appointed Prosperity Media as its SEO and SEM partner.


SEO Consultant/Associate Director - Bounteous  Built In Chicago

Bounteous is hiring for a SEO Consultant/Associate Director in Chicago. Find more details about the job and how to apply at Built In Chicago.


Seo In Guk In Talks To Team Up With “Gangnam 1970” Director For First Film In 6 Years  soompi

Seo In Guk is in talks to appear in a new film! Reports emerged on May 17 that singer and actor Seo In Guk would be appearing in director Yoo Ha's new film ...


Technical SEO Specialist - Vivid Seats  Built In Chicago

Vivid Seats is hiring for a Technical SEO Specialist in Chicago. Find more details about the job and how to apply at Built In Chicago.


On-Site SEO – Meta Descriptions  AffiliateINSIDER

Meta descriptions are an important tool for SEO marketers as they help establish your prominence in SERPs. While it may sound like some sort of obscure ...


K-drama oppa Seo Kang Joon turns on charm for Pinoy fans  Philippine Star

Another K-drama oppa was recently in town. South Korean star Seo Kang Joon came to promote the airing of his series, Are You Human?, on GMA Network's ...


Mark Harper, Covers.com - The SEO battle facing the US market  AffiliateINSIDER

At the recent Betting on Sports America event held in New Jersey, we caught up with the General Manager of Covers.com, Mark Harper.


Mariners 7, Twins 4: Fifth innings will haunt Kyle Gibson; SEO in Los Angeles  Twinkie Town

Perhaps we oughtn't have been awake for this one.


Seo Kang Joon reacts to his drama 'Are You Human' being shown in the Philippines  GMA News

Seo Kang Joon: 'When I heard that it was going to be aired in the Philippines I was very..,' Find out his answer here:


14 Common SEO Mistakes (And How To Correct Them)  Forbes

Members of Forbes Agency Council weigh in with the most common SEO errors they encounter, along with how they can be corrected.


Kelsey Jones on Creativity, Living on Hope & Hustle, and Launching a Successful Business [PODCAST]  Search Engine Journal

Kelsey Jones talks about her 12-year journey as an SEO pro, the good times and the bad, and what she's learned along the way.


Majority of SMBs doing SEO are in-housing  Search Engine Land

A majority of small businesses (SMBs) surveyed understand they should be doing SEO but only 36 percent have an SEO strategy in place and are actively ...


5 On-Site SEO Factors That Matter Most  Search Engine Journal

Let's escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing *content* remain, ...


Alexander Rehnborg: Utilising SEO to enhance Sites de Apostas  AffiliateINSIDER

Better Collective has been recognised for its development in relation to the affiliates optimisation for its Sites de Apostas.


Important SEO Trends To Watch In 2019  Forbes

Search engine optimization changes constantly, and businesses that want to stay ahead of the competition need to be aware of them. Keeping a pulse on these ...


Google brings ‘end-to-end’ food ordering to Search, Maps, Google Assistant  Search Engine Land

Google's unofficial new mantra is “helping users get things done” (GTD). To that end, Google is making its many channels, properties and ads much more ...


The Top 5 Ways to Prove the Real Value of SEO  Search Engine Journal

Here are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO.


Look Out for These 5 Signs of Black Hat SEO  Entrepreneur

Black hat SEO techniques will hurt your rankings and your business. Here's how to spot them.


These Are The Biggest SEO Trends Of 2019  Forbes

How will the world of search engine optimization change in 2019? What new trends will emerge, what old trends will die, and which trends will continue in the ...


home | site map
© 2006