![]() | |
![]() | |
![]() |
SEO Information |
|
![]() |
Search Wars! - MSNs Opening Salvo
With all the recent publicity given to Google as the Internet's number one search service, it's hardly surprising that Microsoft has already started work on re-vamping their MSN search service. Okay, it's still powered by the Yahoo engine, but according to Microsoft it has been "cleaned up" and the new service mirrors much more the kind of "non-commercial" results which are currently displayed by Google. Costing some $100 in development costs and lost advertising revenues, MSN's makeover offer the end-user a much more uncluttered screen and again this aesthetic change mirrors the simple interface of Google. Results too are served quicker than the old system, or so Microsoft claim, although they supply no data on how this compares to Google. The web search market is currently dominated by Google and Yahoo although Microsoft are now openly stating that they will be edging their own search engine into this market by the end of 2004. This mega-upgrade, which is currently undergoing full testing at Microsoft, breaks away from the Yahoo engine and be powered by their own software engine and algorithms which will, they claim, enable people to search for what they want rather than be presented with a number of paid/sponsored results. Should this happen, the move away from paid-for results will be a big step for Microsoft, who, in the past, have come under universal criticism, as end-users have not had confidence that the results served to them were unbiased. With the search needs of over 350 million people up for grabs, Microsoft are keen to dissuade people from using the other engines. But with over 80% of the current daily global Net searches being performed on Google, Microsoft have much work to do. But for those who fear for the future of Google with Microsoft breathing heavily down their neck, you might take comfort from a time, not so long ago, when Microsoft considered itself bigger than the Internet. Does anyone remember Microsoft Network? Thought not! As for Google, while they do not have the same aggressive marketing culture as Microsoft, they are very inventive, creative and above all, they are already internationally successful; holding one of the most recognized brands in the world. Far from standing still, Google has quietly expanded its range of services and now even offers an affiliate scheme to webmasters to host Google Adsense Ad's on their websites. But perhaps it's a mark of the trust and confidence that people have in Google as a corporation, that their have the only affiliate scheme on the Net which does not specify up front what commision it will be paying. I suspect that when the Seach Wars are finally concluded it will be the confidence end-users have in the results they are served which will win out and not necessarily the best or fastest technology. Currently of course, Google are streets and houses ahead of both Microsoft and Yahoo in the public confidence stakes and it will be interesting to see if this confidence can be maintained following Google's much publicized floatation on the Stock Market. Microsoft may well find that winning public confidence in this war is harder than the creation of any technology they wish to introduce and in the end, just as they did with Apple, Microsoft may well consider buying into that confidence and snap up a major chunk of Google's stock. About The Author Robert Palmer is CEO of deskNET Communications (www.desknet.co.uk) - suppliers of the first affordable alternative to opt-in email marketing and newletter publishing; eMail: info@desknet.co.uk
MORE RESOURCES:
An SEO guide to audience research and content analysis Search Engine Land Matt Clough named an SEO and operations editor The Washington Post 4 technical SEO tasks that are critical to organic success Search Engine Land Baseline analysis for your SEO strategy Search Engine Land Is the SEO Industry Dying? Entrepreneur Google's digital marketing course offers bad SEO advice Search Engine Land Link building: the least favorite part of SEO Search Engine Land 4 Key Areas Of International SEO Focus For Entering A New Market Search Engine Journal How to gain insider expertise as an outside SEO vendor in 4 steps Search Engine Land Mastering SEO Within Google's SERPs [Podcast] Search Engine Journal 5 ways to use the Wayback Machine for SEO Search Engine Land 11 breadcrumb SEO best practices for a mobile-first strategy Search Engine Land How HTTP/3 Helps Feed SEO's Need For Speed Search Engine Journal How Does Google Multisearch Affect SEO? Search Engine Journal Enterprise SEO Buy-in: 7 Essential Tips For Winning The Long Game Search Engine Journal How to analyze your SEO competitors and find opportunities Search Engine Land How to handle unprofessional SEO treatment: tips and guidelines Search Engine Land Virtual environment optimization (VEO): The next evolution of SEO? Search Engine Land What is Off-page SEO? | HTMLGoodies.com HTML Goodies How to choose an SEO agency? Sprout Wired How to get reviews for local SEO: The must-do list Search Engine Land Top 10 SEO Priorities For Your First Week As A New Marketing Manager Search Engine Journal How Do Location Landing Pages Work in SEO? Entrepreneur Can AI Perform SEO? Experimenting With OpenAI's GPT-3 Search Engine Journal What 1,000 food blog audits has taught me about SEO Search Engine Land 'Eve' - Seo Ye Ji's New Kdrama Gets Official Release Date, Teaser Trailer, Synopsis and more The West News Seo Hyun Jin, Hwang In Yeop, Bae In Hyuk & Huh Joon Ho pose in new character posters for ‘Why Her?’ PINKVILLA The Best SEO Web Hosting Providers: May 2022 Business 2 Community BTS ARMY is confused after Choi Woo-shik and Park Seo-joon share similar golfing posts; fans hear V’s voice in the video The Indian Express Local SEO Software Market Size, Outlook, Strategies, Manufacturers, Type and Application, Global Forecast To 2029 – SMU Daily Mustang SMU Daily Mustang 'Why Her?': Hwang In-youp Stars Alongside Seo Hyun-ji in a Mystery K-Drama With an Age-Gap Romance Showbiz Cheat Sheet How To Empower Content Teams With Real-Time Log File Insights Search Engine Journal Weebly SEO: Features, Limitations & Tips For Optimizing Your Site Search Engine Journal Does Word Count Really Matter For SEO Content? Search Engine Journal 25 Unique SEO Tactics That Deliver Big Results Search Engine Journal 9 Local SEO Tips From Top Experts Search Engine Journal Where Do We Even Begin With SEO For A Startup? Search Engine Journal Could SEO Permanently Ruin Your Website? Entrepreneur SEO Glossary: 200+ Terms & Definitions You Need to Know Search Engine Journal 5 Key On-Page Optimizations For Local SEO Search Engine Journal How to Pick the Most SEO Friendly CMS For Your Website [Podcast] Search Engine Journal What is SEO? ITProPortal Local SEO For Beginners: Getting Started Search Engine Journal Enterprise SEO: Lessons from 20 years in the trenches Search Engine Land As SEO becomes more complex, it involves more considerations than SEOs enjoyed in the “ten blue links” era Search Engine Land One Month With $3,000 In SEO Budget For A Local Business Search Engine Journal 7 reasons why people believe SEO myths Search Engine Land Google On The SEO Value Of User Comments On Websites Search Engine Journal Impactful SEO Reporting: My Most Difficult Lessons Learned Search Engine Journal Bing Announces All In One SEO And IndexNow Integration Search Engine Journal The Only Shopify SEO Checklist You Need To Rank Your Site Search Engine Journal Internal Linking is Super Critical For SEO Search Engine Journal 5 On-Page SEO Factors To Check In Underperforming Content Search Engine Journal Amazon SEO: A Comprehensive Guide For Sellers Search Engine Journal SEO Best Practice for Alt Text Search Engine Journal SEO Tips For Cleaning Professionals CleanLink How To Improve SEO Results With AI-Based Search Engine Modeling Search Engine Journal Evolution Of The Web: 4 Future Enterprise SEO Considerations Search Engine Journal Google On How To Improve SEO Audits Search Engine Journal Keyword Gaps Are SEO Opportunities Practical Ecommerce 3 Ways Amazon SEO Can Go Wrong Entrepreneur Online SEO Courses to Take On Your Own Time Small Business Trends Enterprise SEO Site Structure: 14 Essential Optimizations Search Engine Journal The 3 Components of Success in a Holistic SEO Plan Entrepreneur Seasonal SEO Tips & Examples For Year-Round Search Improvements Search Engine Journal 5 Ways to Make Money With SEO in 2022 Entrepreneur The Ultimate SEO Content Creation Guide Search Engine Journal How customer reviews can improve your SEO efforts Search Engine Land Does Members-Only or Gated Content Have SEO Value? Search Engine Journal How To Create A Winning Local SEO Content Strategy Search Engine Journal 10 News SEO Tips from The New York Times' Christine Liang Search Engine Journal How Google Trends Improves SEO Practical Ecommerce SEO Best Practices for Migrating to Shopify Search Engine Journal Do You Have an SEO Triage Plan? 11 Things to Check Search Engine Journal Google: No SEO Bonus For Keyword-Based Domains Search Engine Journal 7 Local SEO Updates That Will Impact Your 2022 Planning Search Engine Journal Video SEO: 10 Steps to Optimizing Videos for Search and Discovery Search Engine Journal The State of SEO Report Search Engine Journal Build A Solid Foundation For SEO With Web Accessibility Requirements Search Engine Journal 4-Step SEO Waltz: Tackle SEO Challenges Head-On Search Engine Journal |
![]() |
![]() |
![]() |
RELATED ARTICLES
Search Engine Optimization and Submission Tips Bringing visitors to your site from the main Search engines is more of a process than one event. The first step is to make sure your webpages are'Search Engine friendly'. 10 Quick Ways To Kick-Start Your Profit Pulling Keywords First, you must realize that targeting the right keywords or phrases is the 'key' to making any kind of profit from your site. Choosing the 'right' keywords (the exact keyword or phrase surfers type into the search engines to find your site or product) can make or break your online venture. Search Engine Optimization :: The Basics and Why Websites Need It We all know that the most targeted traffic we can get for our websites is from search engines. If you have a little patience and time to set websites the right way you can have a great source of excellent traffic and, best of all, you get it for free. Adding Content To Your Site Every Day If you have been a webmaster for more than a week, you've surely heard the saying "Content Is King". And it really is true! This article will explain why the regular addition of fresh content to your website is so crucial and explain several ways to do it easily and inexpensively (even free). A Way for Search Engines to Improve Wouldn't it be nice if the search engines could comprehend our impressions of search results and adjust their databases accordingly? Properly optimized web pages would show up well in contextual searches and be rewarded with favorable reviews and listings. Pages which were spam or which had content that did not properly match the query would get negative responses and be pushed down in the search results. Is This A "DMOZ Killer" In The Making? Is building a Human-Edited Fully "Democratic" Search Directory Possible?The independent creators of the non-profit "BuildtheHive" (www.BuildtheHive. Taking Advantage of Googles Sandbox Effect Most new sites submitted to Google (at least within the last year or so) encounter a peculiar phenomenon known as the "sandbox effect" within about 2 weeks to one month after appearing in the index. Sites may very well rank relatively high in the index at first if the keywords associated with the site are not highly saturated. Hens Lay Eggs (HLE) by Silke Stahl "HLE" is a bit of a joke term, (or possible tongue in cheek could be a better label) coined in my Network Marketing Group - it stands for "Hens Lay Eggs" and is a take on the exponential growth theory - recruit two people, who recruit two, etc, and in six weeks you'll have 50,000 people sending you $250,000 - the false promise of MLM.The MLM exponential growth chart makes sense mathematically but is flawed. When to Hire a Professional SEO Firm? In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives - specifically, search engine optimization. Search Engine Optimization or (SEO) is the art and science of blending technical and marketing skills together into a finely tuned website that is both search engine-friendly, ranks well for specific keywords and phrases, and is tailored to your audience from a buyer and seller perspective. Article Marketing: Fox in the Competitor Hen House or Chicken Little? I recently was asked by an author to remove a free content article from a client web site where we had posted it (with several others from different authors) to increase topical relevancy at a site that fit the article perfectly.This article was submitted to free web content list archives which I'd found online. Google WebSearch? & Google Adsense - Yahoo! The makers of the world renowned search engine, Google, have taken things a step further to increase their user loyalty, grow their user base and at the same time reward websites for helping them promote their search engine. What a beautiful deal. What is Google Talk ? The advent of Internet has affected lives of almost the entire world and websites, e-mails and chating on net none need any introduction even for young kids. There is an outpour of websites throughout the Internet all offering numerous services to attract the potential visitors online. Link Building - The Waiting Game Link building is a waiting game. Many clients have asked me why they do not see changes in traffic or ranking before a month goes by. Straight Talk on Search Engine Optimization To get your website listed well in the major search engines, you have to perform search engine optimization (SEO). . Google Patent Application - SEO Highlights The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:"A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on the one or more types of history data. The Best and Easiest Google-Friendly Change to Your Web Site No matter who you are or how much you pay for web site advertising, free search engine traffic is probably responsible for a big part of your business. So why make your web site so hard for search engines to figure out?Luckily, it seems like in the recent years people have paid attention to SEO, moved their sites over to CSS, abolished "table" and "font" HTML tags, started using the H1 tag around their titles. Googlebot Wont Go Home I have 'Googlebot' crawl my site every day like a dispossessed spirit that can't leave.It was not always like this, I would go for a month or more before he came to my site and then would only crawl a few pages and leave again. Its Not Just All About Google Anymore Those webmasters that stick to the old ways and focus entirely on Google are missing out on a lot of search traffic these days if they are not also well ranked by Yahoo and MSN.For the first few months after Yahoo decided to go their own way with natural search (and MSN decided to get serious about the search business), the search results provided by those two could only be described as bizarre. How Do I Improve My Web Site Conversion Rate? Part 2 Question 1Does it help to track visitor behavior on websites through software?Yes is the simple answer. No debate is required but I'll offer a simple explanation. Getting To Know Google Having greatly benefited from my relationship with Google in the past several years, I am dedicating this article to the search engine superstar.I have to be brutally honest and relay that our friendship hasn't always been rosy. ![]() |
home | site map |
© 2006 |