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The 7 Points of Do-It-Yourself SEO
Ever felt intimidated at the convoluted, jargon-ridden information about Internet marketing for small businesses available on the Net? Ever been horrified by the huge fees the experts charge, putting search engine optimization beyond your own means? Ever thought: What exactly is search engine optimization anyway, and can I do it myself? The answer is: Yes, you can! The basics of search engine optimisation in applied web marketing are simple. It's all to do with the keyword content of your text copy, and can be summarised in seven points. 1. Register a good domain name which reflects what your site is about. Even if you are an established business, don't register www.FredJones.com if you make widgets. Rather, you want to register something like www.BestWidgets.com because that would inspire confidence in people looking for quality widgets who would not necessarily have heard of Fred Jones the widget-maker. 2. Name your page URLs based on reasons similar to the above for your web promotion, except now you can be more specific. Search engines like to know what your page is about. Name a page after a product (BigYellowWidgets.htm) or a service or action (Buy-Widgets-by-Post.htm) on one of the sales pages. 3. The text in the title tag is crucial in letting search engines know what each page is about. Put your important keywords in your title tags, using both the singular and plural versions (people will search for both) and make these tags different and specific for each page. For example, "Widgets and After Sales Widget Services". Whatever you do, don't call the home page "Index", but treat it almost as a mini-description. 4. The other tags (at the top of the html page) between the two "HEAD" tags are not as important as the title tag, but the description tag is still used by some search engines in displaying what you would like web users to see when they scroll down a page of search results. Some search engines don't use the description tag at all; others, like Google, sometimes use part of it together with part of the main body text surrounding prominent keywords on your page. So you may as well treat the description tag seriously; make it brief (about 25 to 30 words) and as comprehensive as possible in the short space allowed. Make sure you have your popular keywords included within your description tag. The ALT tag is used for a very short description of an image or graphic file, and is what is displayed if you allow your mouse pointer to hover above a graphic. These days it is not considered important for search engines. The COMMENT tag is never displayed on the body page, and is used by coders and designers as an instruction or reminder to themselves about what that section of html coding should be doing; in the past, some webmasters in their quest for website promotion and search engine ranking used to stuff keywords in the comments tags, but now it is generally acknowledged that the main search engines pay little or no attention to these. 5. Keyword density. Each search engine has its own preference as to how many times a keyword phrase appears on the page in order to signify the relevance of that keyword phrase (in other words, in order to help the search engine understand what the page is about). Around 5 to 8 per cent is a rough guide as to the optimal level. Don't overdo it, otherwise it will be seen as spam or keyword-stuffing. Also use your keywords in the headings tags H1 and H2. There is an H3 tag as well, but it is doubtful whether search engines bother with that, as it is perceived as less prominent on the page, therefore less relevant to what the page is about. 6. Don't forget good linking in your website marketing. Search engines will judge the importance of your web pages to some extent on the number and quality of incoming links from other sites. Ask other webmasters with sites on similar themes to yours for a link, in exchange for a link back. These sites should not be in competition with yours, but should be similarly themed. You may occasionally be asked by other webmasters if they can link to your site. If this is so then have a look at their site; make sure that their site is relevant, that it has at least some Page Rank, and that it just "feels" good, and has no nasty surprises like redirects or unexpected popups. You don't want to be associated with a "bad neighborhood"! 7. Make sure that important keywords are included in the anchor text within inbound links from other sites. This is crucial to search engines when they try to figure out the relevance and importance of your pages. The inbound link from the other site should take the form of something like this (I'm using normal brackets instead of angle brackets so as not to use compromising html): (A HREF="http://www.Yoursite.com")your important keywords included here(/A). You should definitely avoid something like (A HREF="http://www.Yoursite.com")click here(/A), which tells search engines nothing except that your site is about "click here". Be careful! Gordon Goodfellow is an Internet marketing consultant and practitioner He lives and Works in London, UK, and has helped companies in many industry sectors with clients worldwide. His main site, http://www.applied-web-marketing.com is an introductory resource on Internet marketing for small businesses.
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JavaScript SEO Google Video: Testing & Debugging Search Engine Roundtable Google has released another video around JavaScript and SEO, this one on how to do testing and debugging to make sure your JavaScript web site is ... The Super Bowl of Unrealistic SEO Expectations Search Engine Journal There's a famous quote, usually attributed to the real-life purveyor of the original freak show, and a fictional character in the rousing musical “The Greatest ... When Should Law Firms Opt For PPC Over SEO? Forbes If an agency offers both SEO and PPC, and they recommend PPC over SEO, there is more than a good chance PPC is in your best interest. SMX Overtime: What really matters for SEO success Search Engine Land Director of SEO at Path Interactive, Lily Ray, was one of the SMX West speakers for the “Machine vs. Man: What Really Matters For SEO Success” session in San ... Searching 'Dispensary Near Me': What Dispensaries Need to Know About SEO Green Entrepreneur A dispensary is a brick-and-mortar store and your customers need to be able to find it. SEO: Google Launches Algorithm Update to Little Notice Practical Ecommerce Once or twice a year Google releases a broad core algorithm update. The March 12 update, called Florida 2, was typical: unannounced. Google acknowledged ... Stop the silo madness! Effective site architecture for SEO and findability Search Engine Land The search engine optimization (SEO) industry is full of jargon. Take the word “sitemap” for example. To many SEO pros, a sitemap is an XML sitemap. However ... Google Explains When JavaScript Does and Does Not Matter for SEO Search Engine Journal Google's Martin Splitt continues his JavaScript SEO video series with an episode explaining when JavaScript is worth worrying about. 18 smart women in SEO to follow on Twitter – Econsultancy Econsultancy If you're looking to learn more about SEO and also want to add more voices from smart, knowledgeable women to your Twitter feed, look no further. Google’s Lighthouse SEO Audit Tool Now Measures Tap Target Spacing Search Engine Journal Google has updated Lighthouse to measure tap target spacing on mobile websites. 17 Simple & Effective SEO Tweaks Brands Should Make This Year Search Engine Journal SEO is an involved and strategic process, but not every SEO change you make needs to be a difficult overhaul. Instituting small but important fixes and tweaks ... 7 Ways to Integrate SEO with IT Practical Ecommerce Search engine optimization relies heavily on support from information technology personnel. 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Three ways marketing automation can supercharge your SEO The Drum IBM predicts that 2019 will be the year of martecheter – a digital-native, technically savvy professional, no longer calling a developer to implement some ... Google Shares Guidance on Pagination for SEO Search Engine Journal Google's John Mueller explains the proper use of Pagination Elements for better SEO. 5 Steps to an SEO Friendly Website Business 2 Community Over 90% of users' online experiences start by entering a search term into one of the major search engines. Which means that focusing on ways to achieve a ... Google’s John Mueller Gives Insight on SEO Competitor Research Search Engine Journal There was a discussion Twitter about competitor research and duplicating the SEO strategy. The person researched their competitor and found obvious ... To Dramatically Improve Your Company's SEO, Start With This Easy 4-Step Process Inc. Looking to improve your brand's SEO this year? Begin by increasing your high-quality backlinks. 3 Areas to Audit on Local Sites to Create a Stronger SEO Foundation Search Engine Journal Audit and correct any issues you find in these three key areas to create a strong foundation for your website and future local SEO efforts. Indiana Supreme Court to hear phone privacy case Indianapolis Business Journal The Indiana Supreme Court is hearing the case of a woman who refused to unlock her cellphone for police in a stalking investigation. Multilingual SEO: A Guide to URL Structure Search Engine Journal Learn the five common URL structures for multilingual websites, the merits of each approach, and some URL best practices for certain countries. Park Hang-seo admits luck after Vietnam win over Indonesia Nhan Dan Online NDO – Vietnam U23s head coach Park Hang-seo has admitted that his team had a lucky win against Indonesia U23s in their second Group K match of the 2020 ... The Role of Psychology in SEO: Extended Symbiotic Intelligence Search Engine Journal The interplay between technology and human psychology can drive successful SEO strategies. Here are some areas of SEO where you can use psychology. Google JavaScript SEO Video On Making Content More Discoverable Search Engine Roundtable Here is another video from Google's Martin Splitt from their JavaScript SEO series. This one is named Essential JavaScript SEO tips and provides basic SEO ... SEO Manager - Spreetail Built In Austin Spreetail is hiring for a SEO Manager in Austin. Find more details about the job and how to apply at Built In Austin. A Technical SEO Guide to Lighthouse Performance Metrics Search Engine Journal Learn how to test your performance using Lighthouse, what metrics comprise Lighthouse's Performance score, and what those metrics mean. 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This bundle covers affiliate marketing, SEO techniques, and more Boing Boing There's an audience for everything on the web, so if your brand or business hasn't found it yet, it's time to get smarter with your marketing. There are nearly as ... SEO Brand Marketing Offline Services FinSMEs Whenever you get a chance to run your business in a better way, then make sure to market the products and start to earn money in a quick time. For information ... Google Update Florida 2: March 2019 Core Update Is a Big One Search Engine Journal Google's Danny Sullivan has confirmed the release of a broad core algorithm update. Here's what we know so far about the March 2019 Core Update. SMX Overtime: Enterprise SEOs explain tactical approaches for large implementations Search Engine Land Senior Director of SEO at Apartments.com, Jordan Silton, was a panelist during the SMX West “Enterprise SEOs, Unite!” session. Tactical and technical ... Your FAQ Page is an SEO Gold Mine Business 2 Community When it comes to creating a great website page, utilizing Search Engine Optimization (SEO) best practices can be a difference maker. But one often overlooked ... How to Calculate the ROI of Your SEO Campaigns Using Google Analytics Search Engine Journal How do you convince a company to hire you for SEO services? Just prove your worth by estimating the ROI of your services. Here's how to do the math. Koreans Seo, Sohn set the pace at Queen Sirikit Cup AmateurGolf.com A pair of Korean players are 1-2 on the Queen Sirikit Cup leaderboard after 36 holes of the championship in Adelaide, South Australia. Uhjin Seo has the lead at ... Making the Most of SEO: Magnificent Marketing Presents a New Podcast on Creative Ways to Build Links and Maximize the Power of Search Engine Optimization PR Web Magnificent Marketing has teamed up with Jeremiah Smith of SimpleTiger -- a company that helps businesses conquer SEO and win revenue -- to present a new ... Image SEO: 7 Actionable Tips to Supercharge Your Organic Traffic 99Signals - Tech News, Tech Hacks, & More Improving the overall SEO of your images can result in a faster website and a richer UX. Here are 7 image SEO tips to get you more search traffic. SEO Google Humor: Do SEOs Live & Work In Rankweil? Search Engine Roundtable Google's Martin Splitt posted a photo on Twitter of a train stopping at Rankweil, a town in Austria I believe. He said. The Most Important SEO Trends to Boost Your Traffic in 2019 Business 2 Community At the start of every year, an influx of new tips and tricks for search engine optimization fill digital marketing feeds with predictions for the coming months. SEO Trends For 2019 Every Business Should Know Foreign Policy 2018 So, how will search engine optimization change in 2019? What new trends will appear, what old ways will stop being used? Like technology, SEO is constantly ... Google Video Describes What Sites Need Help With SEO When Using JavaScript Search Engine Roundtable As you know, Google's Martin Splitt has been producing a series of videos around JavaScript and SEO. So far we saw an introduction video and how Google ... Major SEO Issue With WPengine Beanstalk Internet Marketing A default setting applied by WPengine redirects all paginated pages after 9 to the homepage. This is a major issue. *Content* them to disable it. SEO Made Simple – The Key to Being Found Online - BECTU BECTU Magazine SEO Made Simple It's almost impossible to rank on Google for anything apart from your business name without some form of SEO strategy. Around 83% of all ... Grow Organic Traffic in 8 Steps: DIY SEO Tips and Hacks Business 2 Community SEO is a crucial ingredient in growing your store traffic long-term. Working together with PPC, SEO helps generate a steady flow of organic eCommerce traffic ... Save 97% off this Marketing, SEO & Affiliate Marketing Super Bundle Neowin Today's highlighted deal comes via our Online Courses section of the Neowin Deals store, where for only a limited time you can save 97% off this Marketing, ... Google webspam report: Hacked sites, user-generated spam, bad linking topped 2018 priorities Search Engine Land Google released its annual webspam report last week to highlight advances against *content* that seeks to manipulate ranking algorithms and harm users. How user intent influences your website's SEO success Memeburn If user intent is still not something that you are including in your SEO strategy, you are missing out on the chance to convert more traffic organically. Only One Third of Small Businesses Have an SEO Strategy Small Business Computing Just 36 percent of small businesses have a strategy in place for search engine optimization (SEO), with another 38 percent planning to invest in SEO in the ... Is SEO helping or harming creativity? - Dentsu Aegis Network Bizcommunity.com Aidan Blundell, Head of SEO at iProspect South Africa, weighs in on how creativity and SEO need to work together for *content* to be successful... Types of Digital Marketing and SEO Services Techfinancials.co.za Are you looking forward to implementing Digital Marketing? Digital Marketing, the budding concept adopted by almost all entrepreneurs in these days with ... 12 Local SEO Stats Every Business Owner and Marketer Should Know in 2019 [Infographic] Social Media Today Are you looking for ways to generate more website queries for your business? Want to better understand local SEO, and how it can benefit your company? Vietnam coach Park Hang-seo aiming for gold in 2019 Southeast Asian Games FOX Sports Asia Vietnam senior and youth teams' head coach Park Hang-seo confirmed that he will indeed manage both the sides this season, stating that he is 'not a quitter ... Yoghurt Digital wins Ted's Cameras SEO account mUmBRELLA* Ted's Cameras bring SEO into focus with Yoghurt Digital. 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A Google Search Ranking Algorithm Update On February 27th? Search Engine Roundtable I am seeing some new chatter and most of the tools are backing up the chatter around another Google search ranking algorithm update that started around ... Eitan Gorodetsky shares SEO insights ahead of Digital Marketing Forum AffiliateINSIDER Ahead of the Digital Marketing Forum at next week's SBC Betting on Football conference, I caught up with Eitan Gorodetsky. Interview with Igor Kholkin, SEO and Digital PR Specialist TechBullion Igor Kholkin is a Los Angeles SEO and Digital PR Company with a focused on creating effective/productive SEO and digital marketing campaigns. The CEO Igor ... She wouldn't unlock her iPhone for police. Now Indiana's highest court will hear her case. Indianapolis Star Katelin Seo argues that being forced to provide her iPhone passcode would be a violation of her Fifth Amendment right against self-incrimination. Google's New Hotel Booking Site: Just The Facts Digital Media Solutions Google dives deeper into the travel industry with their latest addition, Google Hotels, which allows consumers to intuitively review and book hotel reservations. Lake Effect Weekend: Democratic National Convention, Ward Irish Music Archives, Seo Linn WUWM This weekend on Lake Effect : Now that Milwaukee has won the bid to host the 2020 Democratic National Convention, what are the challenges ahead? Buffalo Digital Marketing SEO Web Solutions for Dental Companies Announced Newswire Wyoming-based company Nimble Dental Solutions has announced digital marketing services tailored specifically to help dental practices increase their ... Seo Kang-jun is coming to Manila Rappler MANILA, Philippines – Korean actor Seo Kang-jun will be coming to Manila for a one-night-only event on May 25, 2019. The meet-up, happening at the New ... The Best SEO Companies Ranked by semfirms.com for March 2019 openPR SEM Firms, has named the ten best seo companies in the online marketing industry for the month of March 2019. Each of the companies included in the list have ... How To Find The Top SEO Consultant in London UK TG Daily In the modern day that we are living in, your online presence matters a lot. It influences the success of your business because the buying decision of many ... Important SEO Trends To Watch In 2019 Forbes Search engine optimization changes constantly, and businesses that want to stay ahead of the competition need to be aware of them. Keeping a pulse on these ... Google: No SEO Benefit To Having Images On Your Own Domain Name Search Engine Roundtable Google's John Mueller said again that there is no specific SEO benefit for hosting your images on your own domain name. You can host them on your domain ... 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