Would You Let A Dog Or A Butler Market Your Website?
The latest news to hit the Internet's 'water cooler' is that Lycos and Ask Jeeves are to begin their own SEO services..
Search engine optimisation (or SEO) is any practice related to the end goal of improving your website's positioning in the search engines.
The brief history of SEO is that it first started out solely as the remit of the developers themselves. This was back in the day when one person designed, built, maintained, hosted and marketed a website.
The Ever-Changing Internet Landscape
During the past few years, however, the entire Internet industry has divided up into a myriad divisions to such an extent that SEO is now a booming sector in its own right. Entering the term "seo" on Google returns nearly 20 million results!
Now businesses recognise that it is no longer possible to expect one individual or company to possess all the necessary skills 'under one roof' to be able to achieve great results on the graphic design, technical construction AND marketing of their website.
This has led to the trend of bringing in specialist search engine marketing consultants or companies to assist.
As Google and the like are spending millions every year on developing their tools to accurately sift through the billions of web pages that exist it really is a full time occupation just keeping track of what has an effect on search engine ranking and which strategies work best.
Everyone Wants 'Organic' Nowadays!
Ask Jeeves and Lycos are now offering their SEO service to help companies get found in the 'organic' results of search engines.
'Organic' results are those results in a search engine listing that are non-paid. Almost all search engines now offer businesses the shortcut of simply paying to get an ad listed whereas as a latest study indicates that only 28% of searchers will click on an advertisement as opposed to one of the 'organic' results (on Google).
This is the reason we're all fighting for high rankings in the 'organic' results. This demand from businesses is also presumably the main driving factor behind Ask Jeeves and Lycos starting to offer their own Search Engine Optimisation services.
Money Well Spent?
In short - I'm not sure.
If you have a 50 page website, getting Lycos to provide you with SEO services will cost you a tidy $10,000. They also include the questionable tactic of re-submitting your website over and over to search engines which is both pointless and risky as some will act against those that submit more than once.
$10,000 sounds like a lot to me for a service that is only dealing with search engines and which talks of 'recommendations' that you then have to implement yourself.
Really though - it comes down to what you are trying to achieve with your website.
My two cents on this is that the Lycos service doesn't devote enough attention to links - your money may be better spent on getting more high quality in-bound links or on a well-managed Pay Per Click Campaign.
Ask Jeeves http://www.askjeeves.com
Lycos' SEO Service http://ranking.lycos.com/sitesidemore.html
Search Engine Users Survey http://www.clickz.com/stats/sectors/software/article.php/3348071
Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/
Moz launches Domain Analysis, free tool for SEO metrics Search Engine Land
Can SEO Be Made Predictable? Search Engine Journal
Should you do 100% of your SEO in-house? Search Engine Land
What Does It Mean to ‘Do SEO’? Search Engine Journal
One Tool for Improving Image SEO for the Future Search Engine Journal
7 SEO 'Rules' to Ignore for Ecommerce Practical Ecommerce
Multiple H1s won’t get in the way of your SEO, Google says Search Engine Land
3 Places for SEO Beginners to Focus Their Time Search Engine Journal
Brennen Bliss Recognized as Young SEO Professional of the Year at 2019 US Search Awards - Business Wire
Brennen Bliss Recognized as Young SEO Professional of the Year at 2019 US Search Awards Business Wire
College 101: 3 Ways to Optimize Your Blog Posts for SEO The Daily Cardinal
Google’s John Mueller Asks Why SEOs Don’t Publish Their Address Search Engine Journal
10 Most Common SEO Mistakes of Online Ad Publishers [SEMrush Research] Search Engine Journal
My experience with SEO Practical Ecommerce
Video: Dan Shure on Google core updates and podcasting Search Engine Land
A Guide to On-Page SEO for Ecommerce Websites Search Engine Journal
SEO Company Edmonton Search Engine People
Getting Started with Edge SEO: What You Need to Know Search Engine Journal
Catching SEO errors during development using automated tests Search Engine Land
What Is Forensic SEO? Search Engine Journal
10 Alternative Ways to Level Up Your SEO Skills Search Engine Journal
SEO Manager job with Creative Circle | 405148 mediabistro.com
SEO in 2020: How to Perfectly Optimize Your Website for Google [Infographic] Social Media Today
How a content audit can improve your organic SEO performance Search Engine Land
BrightEdge Unveils New Technology That Puts SEO on Autopilot Search Engine Journal
The Scientific Method for SEO: 6 Steps to Find Your True Ranking Factors Search Engine Journal
Top 10 Next-Generation CMS Features to Maximize SEO & Revenue [Webinar] Search Engine Journal
7 Coding Barriers to SEO Success Practical Ecommerce
BrightEdge promises ‘self-driving SEO’ with new Autopilot offering Search Engine Land
Law Firm SEO Mistakes You Should Avoid Programming Insider
Content Truly Is King in SEO JumpFly PPC Advertising News
Aleyda Solis on International SEO & How to Be Super Productive While Traveling [PODCAST] - Search Engine Journal
Aleyda Solis on International SEO & How to Be Super Productive While Traveling [PODCAST] Search Engine Journal
GIVEAWAY: Win an SEJ SEO-Themed T-Shirt! Search Engine Journal
16 Quick SEO Tips to Improve Your Search Engine Rankings in Just 20 Days [Infographic] - Social Media Today
16 Quick SEO Tips to Improve Your Search Engine Rankings in Just 20 Days [Infographic] Social Media Today
What Entrepreneurs Should Know About SEO Business.com
5 Ways SEO Helps Marketers Work Smarter with Bigger Brands Search Engine Journal
Moz Develops New Metrics For SEO Analysis 10/14/2019 MediaPost Communications
Google: HTML Sitemaps Not Worthwhile For SEO Purposes Search Engine Roundtable
How Call Tracking Software Affects SEO Business 2 Community
Park Hang-seo satisfied with 3-1 away win against Indonesia Nhan Dan Online
5 Critical Content Issues That Are Harming Your SEO Ranking Business 2 Community
4 SEO Tools For Your Content Marketing Business 2 Community
WordPress 5.3 Moves Closer to Valid HTML Search Engine Journal
Image SEO: A Step-by-Step Guide for Ranking in Search Engines [Infographic] MarketingProfs.com
Brian McDowell on Enterprise Ecommerce SEO, Mobile & Respect [PODCAST] Search Engine Journal
Guest columnists Seo-Ho Lee and Naomi Johnson: Youth climate activists take over the streets of Boston - GazetteNET
Guest columnists Seo-Ho Lee and Naomi Johnson: Youth climate activists take over the streets of Boston GazetteNET
How To Generate More MQLs from a B2B SEO Program Customer Think
Getting started with a terminal emulator for SEO programming Search Engine Land
How to Get SEO Results from Your WordPress Website Business 2 Community
Google’s John Mueller on SEO-Friendly Server Migrations Search Engine Journal
Do You Need a Seasonal SEO Strategy? The Realtime Report
SEO Critique of 3 Ecommerce Blogs Practical Ecommerce
WeWork Selling Conductor SEO Company Search Engine Journal
Find Out Future Growth of Search Engine Optimization (SEO) Tools Market by forecast 2019-2025 Global Key Players SEMRush, KWFinder, MOZ, and Yoast SEO - Market Report Gazette
Find Out Future Growth of Search Engine Optimization (SEO) Tools Market by forecast 2019-2025 Global Key Players SEMRush, KWFinder, MOZ, and Yoast SEO Market Report Gazette
Park Hang-seo: “Vietnam's preparations are aimed at victory” Nhan Dan Online
The Effect of Page Speed on Google Ranking and SEO TechSpective
Small Business SEO: 5 things you can do to improve it for your... Communities Digital News
10 eCommerce SEO Tips to Generate More Traffic to Your Shop [Infographic] Social Media Today
Google: Emailing Google For SEO Support Never Works Search Engine Roundtable
How SEO Helps To Compete In The Age Of Changing Technology Siliconindia.com
5 SEO Services That You Should Use Today Business 2 Community
Media Options Launches "SEO Authority Domain Deals" Newsletter DomainInvesting.com
Confessions of an SEO: How an SEO Can Wreck Your Reputation castlerockco.com
Community remembers Adam Seo Argonaut
Affiliate Conference & Expo (ACE) 2019 CalvinAyre.com
5 Best SEO Tools for Digital Marketing Agencies in 2019 99Signals - Tech News, Tech Hacks, & More
New Kid on the Block: Stephén Seo Tribeca Citizen
Quick and easy keyword basics to boost SEO for your digital content Niche Publishing Network
BrightEdge Acquires Trilibis Technology, Forms M&A Team, Builds Tech To Automate SEO 09/20/2019 - MediaPost Communications
BrightEdge Acquires Trilibis Technology, Forms M&A Team, Builds Tech To Automate SEO 09/20/2019 MediaPost Communications
Ignite Visibility Named #1 SEO Company By Clutch.co MarTech Series
SEO Agency Chicago Website Design Helps Local Business StreetInsider.com
SEO Tracker: Admiral Casino resilient to search volume drops as Wink and Mecca fall away in slots - EGR Global
SEO Tracker: Admiral Casino resilient to search volume drops as Wink and Mecca fall away in slots EGR Global
Search Engine Optimization Market 2019 Top Company – WordStream, Moz, SEO Book, LinkResearchTools - Your Telecast 24
Search Engine Optimization Market 2019 Top Company – WordStream, Moz, SEO Book, LinkResearchTools Your Telecast 24
19 Free SEO Tools That Should Be on Every Marketer's Radar MarTech Advisor
Missguided eyes UK and US growth with new SEO support Essential Retail
One Way Linking Campaigns II
There is a way to generate links with the content that you have not as yet created. For this contact the established authorities (writers, publishers ) in your domain area & let them know that you are available as a resource for researching & writing on any topic from the chosen domain.
10 Costly Search Engine Mistakes to Avoid
If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate.
You Have More Web Sites Than You Think You Have: The Importance of Deep Submission
If I ask you how many web sites do you have? You may say "One, yes it is www.mycompany.
Many internet marketers blow mountains of start-up cash on their websites just trying to break into search engine rankings. I was one of these internet marketers.
Complete Web-Site Optimization For Search Engines (Part 1)
SEO or search engine optimization strategy now becomes widely popular among online business operators. Nothing strange about it as it allows to substantially increase your gross income, as a result of growing traffic or visitors flow.
SEO #3: Getting Listed In Google in Under 24-Hours!
Yesterday you should have read the second course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #3 and reveal how to Get Listed In Google in Under 24-Hours! Today is a short course but it's one that you must have been waiting for.
How You Can Easily Compile A Gigantic Keyword List
It doesn't matter what kind of marketing you are involved in.Having the most keywords for your market or niche is a surefire way to win over your competition, and that's a fact!The most important place to have thousands of keywords is in your pay-per-click campaigns, as you want to hit as broad an audience as possible, within your market or niche.
Google Page Rank Is Dead - Or Is It? - Part I
For a long time now, marketing gurus all over the world have been talking about google page ranking. Page ranking is simply Google's way of measuring your pages accordingly.
All You Need to Know About Your Website Traffic is Contained in 5 Key Stats
You built that content rich web page optimized for your Keyword phrases but is it really working? By looking at these 5 Stats readily available from your CPanel you will quickly learn what you are doing well and what you need to improve on.Most Web Hosts will provide you with a Cpanel, where you can create E-mail Accounts, Upload Web Pages and check your stats.
Writing Search Engine Friendly Webpages
In order to tap the huge stream of targeted traffic an internet search engine can provide a website you need to master a few common sense principles when crafting your webpages.You can rest assured no sites receive top search engine rankings by chance in competitive keyword markets.
Over Optimization and the OOP - Does a Penalty Exist?
If you have questions about whether or not the Over-Optimization Penalty (OOP) exists or not, then you obviously haven't pushed the limits enough with your own website optimization or organic SEO efforts to have experienced the joys of running into the OOP (Over-Optimization Penalty).I'm sure you're probably thinking: "prove it".
Is Something Missing From Your Keywords Research? (Part 1)
As you may already know, keywords are an essential part of search engine optimization (SEO). And the usual approach recommended to finding the right keywords to target with one's site involves the ideas of demand, supply and KEI (and/or CID).
An Ethical Alternative to Doorway Pages
Definition: A doorway page is content created specifically for the purpose of garnering high placements in the search engines.Issue: Google makes the following specific recommendation: Avoid "doorway" pages created just for search engines or other "cookie cutter" approaches such as affiliate programs with little or no original content (http://www.
MLM and SEO - Bad Business! No Business!
MLM has been around way before the Internet. It is a few steps above a chain letter.
How My Page Rank Went From 0 to 5 In One Update - How Yours Can Too
Increase Your Google Page Rank!Page Rank. We all know what is.
The Importance of Search Engine Optimization
Search Engine Optimization is a key to any successful internet marketing strategy. There are numerous definitions and interpretations as to exactly what Search Engine Optimization means.
Keyword Popularity Check
Before using keywords for your site, it is always better to check for the popularity of these sub theme keywords. Some or all of the tools mentioned in the keywords tools section could be utilized to measure the popularity of these keywords.
Were You Bamboozled by Google?
It's still happening. "Florida," "Boston," "Ginger," and "Brandy" are just a few of the many Google updates that have hit within the last few months.
The Two Most Important Things You Must Do For Google Top Ranking
Attaining a top ranking in Goggle or any other major search engine nowadays is a herculean task indeed. But webmasters are archieving this enviable position continuously.
Analyzing Googles Backlinks Is Close To Worthless
|home | site map|