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SEO Information |
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Would You Let A Dog Or A Butler Market Your Website?
The latest news to hit the Internet's 'water cooler' is that Lycos and Ask Jeeves are to begin their own SEO services.. Search engine optimisation (or SEO) is any practice related to the end goal of improving your website's positioning in the search engines. The brief history of SEO is that it first started out solely as the remit of the developers themselves. This was back in the day when one person designed, built, maintained, hosted and marketed a website. The Ever-Changing Internet Landscape During the past few years, however, the entire Internet industry has divided up into a myriad divisions to such an extent that SEO is now a booming sector in its own right. Entering the term "seo" on Google returns nearly 20 million results! Now businesses recognise that it is no longer possible to expect one individual or company to possess all the necessary skills 'under one roof' to be able to achieve great results on the graphic design, technical construction AND marketing of their website. This has led to the trend of bringing in specialist search engine marketing consultants or companies to assist. As Google and the like are spending millions every year on developing their tools to accurately sift through the billions of web pages that exist it really is a full time occupation just keeping track of what has an effect on search engine ranking and which strategies work best. Everyone Wants 'Organic' Nowadays! Ask Jeeves and Lycos are now offering their SEO service to help companies get found in the 'organic' results of search engines. 'Organic' results are those results in a search engine listing that are non-paid. Almost all search engines now offer businesses the shortcut of simply paying to get an ad listed whereas as a latest study indicates that only 28% of searchers will click on an advertisement as opposed to one of the 'organic' results (on Google). This is the reason we're all fighting for high rankings in the 'organic' results. This demand from businesses is also presumably the main driving factor behind Ask Jeeves and Lycos starting to offer their own Search Engine Optimisation services. Money Well Spent? In short - I'm not sure. If you have a 50 page website, getting Lycos to provide you with SEO services will cost you a tidy $10,000. They also include the questionable tactic of re-submitting your website over and over to search engines which is both pointless and risky as some will act against those that submit more than once. $10,000 sounds like a lot to me for a service that is only dealing with search engines and which talks of 'recommendations' that you then have to implement yourself. Really though - it comes down to what you are trying to achieve with your website. My two cents on this is that the Lycos service doesn't devote enough attention to links - your money may be better spent on getting more high quality in-bound links or on a well-managed Pay Per Click Campaign. Ask Jeeves http://www.askjeeves.com Lycos' SEO Service http://ranking.lycos.com/sitesidemore.html Search Engine Users Survey http://www.clickz.com/stats/sectors/software/article.php/3348071 Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/
MORE RESOURCES:
Is SEO dead? - VENTS Magazine How to Make SEO Happen in 2020 Practical Ecommerce How to Create a Superior SEO Strategy Business.com Coaching SEO To Win Forbes Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO Search Engine Land SEO myths busted by an ex-Googler Search Engine Land SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal Why is SEO so important today? AZ Big Media Why SEO is an Essential Puzzle of Digital Marketing Business 2 Community SEO Is Everyone’s Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO Search Engine Journal 8 Tried & Tested Tips for Improving SEO & Developer Relations Search Engine Journal Google’s John Mueller: Never Blindly Follow Big Sites’ SEO Search Engine Journal Why Amazon success requires a holistic approach to SEO and advertising DigitalCommerce360 3 Ways to Bridge the Gap Between SEO and PPC Business 2 Community How Does SEO Work? JumpFly PPC Advertising News SEM vs. SEO vs. PPC Defined: What’s the Difference? Search Engine Journal Reciprocal Links: Do They Help or Hurt Your SEO? Search Engine Journal TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks 12/09/2019 MediaPost Communications Four ways to improve your SEO results in 2020 Baltimore Business Journal How SEO Can Improve Your Business Jewish Link of New Jersey Local SEO Strategy Guide: How to Rank Where It Counts Search Engine Journal 10 SEO factors that influence your Google ranking Eastbourne Herald What is Data Driven SEO? GISuser.com How Google's BERT Works In SEO Business 2 Community Elevating Women in SEO: The Industry Still Has a Long Way to Go Search Engine Journal Basic SEO Tips Any Content Writer Should Know Business 2 Community Here’s Why Inclusive Web Design with SEO Wins 2020 Search Engine Journal A framework for SEO success with structured data Search Engine Land Three Off-Site Tactics That Seriously Boost SEO Traffic MarketingProfs.com The 8 Benefits of SEO for Ecommerce Practical Ecommerce June-seo cruises to glory at Speed Skating World Cup Eurosport.com Boost Your Site's Rankings and Track Competitors with This $30 SEO Tool Interesting Engineering How to Monitor SEO Topic Clusters, Silos Practical Ecommerce How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns - Search Engine Journal How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns Search Engine Journal Google search results eye candy: How users navigate search features and what it means for SEO Search Engine Land How to Create a Digital Marketing Ecosystem that Boost Conversion from All Sides? Business 2 Community Patent: Google Going Old School with Local SEO, But In A New Way Search Engine Journal 30+ SEO Stats from 2019 to Guide Your Strategy in 2020 and Beyond [Infographic] - Social Media Today How to Boost SEO for Coworking Spaces Commercial Property Executive SEO Trends to Look Forward to in 2020 IMC Grupo Google Update November 2019 Search Engine Journal Move to Cloud Hosting without Compromising Your Website SEO HostReview.com Could Blogging Boost Your Ecommerce SEO? Practical Ecommerce Recovery From November 2019 Google Update Search Engine Journal Trend-Watcher: 6 New Ways to Do SEO in 2020 Business 2 Community The Most Effective Link-Building Strategies According to SEO Experts MarketingProfs.com Podcasts & SEO: How to Make Your Podcast SEO-Friendly Search Engine Journal VLCC awards social media and SEO duties to Imarti Media Best Media Info Pro Rank Tracker Launches Lite Tool Rankitor, with Plans Starting at $5 Search Engine Journal Loyalty Marketing: How to Resonate With Customers Using SEO Business 2 Community Link Building for 2020: What Works and What to Avoid MarTech Advisor Boost your site's rankings with this all-in-one $29 SEO tool Windows Central One Hundred Best SEO Companies Announced by topseos.com MarTech Series Increase Your Site's Visibility on Google with These 9 SEO Tips Virtual-Strategy Magazine How UX Complements SEO to Improve Conversion Strategy Business 2 Community Sr. Manager, SEO job with NBCUniversal, Inc. | 407143 mediabistro.com The 5 Best SEO Tools to Rank Faster on Google The Inner Sane SEO is Fast Becoming an Integral Part of Businesses Today London Daily Post Poll: After The SEO Audit; Next Steps Search Engine Roundtable SEO Specialist job with Creative Circle | 406576 mediabistro.com Survey Says: The Best SEO At Google Is John Mueller Search Engine Roundtable Business, Healthcare, Industry Latest News, Updated News, Latest trending News Market Report Gazette BluHorn TV - "5 Minutes With" Marc Brookland from SEO Locale iwantabuzz.com Peter O'Neil the Co-Founder of SEO & Grow appears on this episode of the Irish Tech News podcast Irish Tech News Beth Kahlich Search Engine Journal Top 10 SEO Tech Solution Companies - 2019 Marketing Tech Outlook How to Make Your Social Media SEO-Friendly INSTORE MAG Focus More Or Local SEO To Increase Local Engagement Promotion World How Your Job Becomes Your Identity Search Engine Journal Hometown of popular football coach Park Hang-seo pushes to create Vietnam-style village Viet Nam News What Does It Mean to ‘Do SEO’? Search Engine Journal The Best Free SEO Tools to Increase Your Rankings Entrepreneur 7 SEO best practices you should be doing regardless of what Google says Search Engine Land 6 SEO Tips to Benefit Any Business Entrepreneur |
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