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SEO Information |
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Would You Let A Dog Or A Butler Market Your Website?
The latest news to hit the Internet's 'water cooler' is that Lycos and Ask Jeeves are to begin their own SEO services.. Search engine optimisation (or SEO) is any practice related to the end goal of improving your website's positioning in the search engines. The brief history of SEO is that it first started out solely as the remit of the developers themselves. This was back in the day when one person designed, built, maintained, hosted and marketed a website. The Ever-Changing Internet Landscape During the past few years, however, the entire Internet industry has divided up into a myriad divisions to such an extent that SEO is now a booming sector in its own right. Entering the term "seo" on Google returns nearly 20 million results! Now businesses recognise that it is no longer possible to expect one individual or company to possess all the necessary skills 'under one roof' to be able to achieve great results on the graphic design, technical construction AND marketing of their website. This has led to the trend of bringing in specialist search engine marketing consultants or companies to assist. As Google and the like are spending millions every year on developing their tools to accurately sift through the billions of web pages that exist it really is a full time occupation just keeping track of what has an effect on search engine ranking and which strategies work best. Everyone Wants 'Organic' Nowadays! Ask Jeeves and Lycos are now offering their SEO service to help companies get found in the 'organic' results of search engines. 'Organic' results are those results in a search engine listing that are non-paid. Almost all search engines now offer businesses the shortcut of simply paying to get an ad listed whereas as a latest study indicates that only 28% of searchers will click on an advertisement as opposed to one of the 'organic' results (on Google). This is the reason we're all fighting for high rankings in the 'organic' results. This demand from businesses is also presumably the main driving factor behind Ask Jeeves and Lycos starting to offer their own Search Engine Optimisation services. Money Well Spent? In short - I'm not sure. If you have a 50 page website, getting Lycos to provide you with SEO services will cost you a tidy $10,000. They also include the questionable tactic of re-submitting your website over and over to search engines which is both pointless and risky as some will act against those that submit more than once. $10,000 sounds like a lot to me for a service that is only dealing with search engines and which talks of 'recommendations' that you then have to implement yourself. Really though - it comes down to what you are trying to achieve with your website. My two cents on this is that the Lycos service doesn't devote enough attention to links - your money may be better spent on getting more high quality in-bound links or on a well-managed Pay Per Click Campaign. Ask Jeeves http://www.askjeeves.com Lycos' SEO Service http://ranking.lycos.com/sitesidemore.html Search Engine Users Survey http://www.clickz.com/stats/sectors/software/article.php/3348071 Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/
MORE RESOURCES: How to Use Your PPC Campaigns as a Prospecting Tool for SEO Business 2 Community 12 Proven Local SEO Tips to Dominate the SERPs and Map Pack Search Engine Journal Don't sleep on SEO | Digital Campaign Asia SEO Training Programs for Every Knowledge & Experience Level Search Engine Journal 15 tips to boost your website's SEO Creative Bloq Top 7 Most Important SEO Trends for 2021 - WRCBtv.com | Chattanooga News, Weather & Sports - WRCB-TV How to Diagnose Page Ranking Declines: Ask An SEO Search Engine Journal Videly Reviews - Legit SEO Video Marketing Traffic Program? Seattle Weekly What Is the Right Price for Your Agency's SEO Services? Search Engine Journal Google on SEO Best Practices for News Sites & Short Articles Search Engine Journal 3 Top Skills SEO Content Writers Need to Succeed Search Engine Journal 9 SEO Tips that Will Increase Your Videos' Visibility Business 2 Community SEO: Keyword Research for Product Content Practical Ecommerce Bringing to light the leading SEO Agencies of March 2021 An exclusive analysis by TopDevelopers.co MENAFN.COM Shopify SEO: 8 Tips to Help Customers Find Your Store Business 2 Community The Wall Street Journal is getting into SEO and self-help content Business Insider SEO – No Longer a “Nice to Have” Option for Your Business Business 2 Community LAUNCH - Mastering SEO for Your Design Business Business of Home SEO for Podcasts | Inbound Marketing Agency Browser Media Google News SEO & Google Discover with Conde Nast’s John Shehata [Podcast] Search Engine Journal Local SEO: 22 Ways to Improve Your Online Presence in 2021 [Infographic] Social Media Today Video: Steve Marin on content, SEO and using data as backup Search Engine Land 8 New & Updated Google My Business Features for Local SEO Search Engine Journal Startups Under 30: Jon Hart, Hart SEO Jacksonville Daily Record ilocal SEO Helps Four Enterprises Increase Market Share Through Search Engine Optimization PRUnderground What is an Entity & How They Impact SEO Business 2 Community Digital.com Announces Best SEO Firms in Washington DC 2021 WFMZ Allentown 6 Powerful SEO Tips to Change the Search Game Business 2 Community 3 SEO Lessons From The New York Times & CNN on How to Rank #1 Search Engine Journal How to Align Your International Roadmap with Google Updates Search Engine Journal The Economist is hiring a Senior SEO Editor The Economist Google Adjusted Its Search Algorithm Due To SEO Gaming Four Or Five Times In 10 Years Search Engine Roundtable Search Engine Optimisation (SEO) Software MARKET SHARE, REVENUE, AND AVERAGE WORTH BY MAKERS SHARED IN AN EXCEEDINGLY LATEST ANALYSIS REPORT – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper How to Rapidly Scale your Ecommerce Marketing Business 2 Community True Beauty star Cha Eunwoo in talks to join Seo Ye Ji & Kim Nam Gil in upcoming drama, Island PINKVILLA SEO Firm, Sharon Reed Web Solutions, Helps Southlake Businesses Adopt Digital Marketing Innovations - Press Release Digital Journal SEO Service Provider Services Market by Top Manufacturers: OpenMoves, WebiMax, Boostability, Digital Marketing Agency The Bisouv Network Search Engine Optimization (SEO) Software Market Study Navigating the Future Growth Outlook to 2026 | Key Analysis by Moz, Ahrefs, Ahrefs, DeepCrawl, SEMrush, Searchmetrics Essentials – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper Global SEO Software Market Landscape and Its Growth Prospects 2020 – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper New Report of Local SEO Software Market with Size, Growth Drivers, Market Opportunities, Business Trends and Forecast to 2026 – The Bisouv Network The Bisouv Network Cheese in the Trap star Seo Kang Joon reportedly in talks to star in upcoming thriller Zero PINKVILLA Park Bo Gum & Gong Yoo starrer Seo Bok to release on April 15 via theatres and OTT platform TVing PINKVILLA Search Engine Optimization with Nicole Mattson | News Dakota newsdakota.com Freelance SEO Writer - Work from Home Pedestrian TV How to Learn SEO: A U.S. News Guide U.S. News & World Report How to Boost Shared Value with Integrated vs. Siloed Marketing Search Engine Journal Student Action party announces names of candidates for ASUC Senate Daily Californian How SEO works and how to use it to rank higher in search results Business Insider Search Engine Optimization Services Market Insights Shared in Detail Report 2017 to 2026 – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper 3 Hidden Benefits From Mastering SEO Built In YouTube SEO for Beginners: 10 Best Practices to Get You Started Search Engine Journal 5 essential search engine optimization tips that actually work The Business Journals International SEO for 2021 & Beyond: 9-Point Checklist for Success Search Engine Journal SEO 101: Get Your SEO Guide for Beginners [EBOOK] Search Engine Journal 3 Steps to Better Content: Power up Your SEO with Audience Understanding Search Engine Journal RIP antiquated SEO: Google’s guidelines stress quality content Digital Commerce 360 3 Things You Must Know About SEO in 2021 Search Engine Journal All you should know about SEO AZ Big Media The Complete Guide to SEO for Course Creators Entrepreneur SEO: Back To Basics Forbes Top 20 Most Popular SEO Experts: A Social Listening Analysis Search Engine Journal How to Turn SEO Into a Measurable Revenue Generator [Webinar] Search Engine Journal International SEO in 2020: 4 Key Takeaways Search Engine Journal 20 Things I Learned From 20 Years of Working in the SEO Industry Search Engine Journal The 10 Commandments Of SEO Forbes The 7 Most Important Things I've Learned About SEO This Year Search Engine Journal |
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