Would You Let A Dog Or A Butler Market Your Website?
The latest news to hit the Internet's 'water cooler' is that Lycos and Ask Jeeves are to begin their own SEO services..
Search engine optimisation (or SEO) is any practice related to the end goal of improving your website's positioning in the search engines.
The brief history of SEO is that it first started out solely as the remit of the developers themselves. This was back in the day when one person designed, built, maintained, hosted and marketed a website.
The Ever-Changing Internet Landscape
During the past few years, however, the entire Internet industry has divided up into a myriad divisions to such an extent that SEO is now a booming sector in its own right. Entering the term "seo" on Google returns nearly 20 million results!
Now businesses recognise that it is no longer possible to expect one individual or company to possess all the necessary skills 'under one roof' to be able to achieve great results on the graphic design, technical construction AND marketing of their website.
This has led to the trend of bringing in specialist search engine marketing consultants or companies to assist.
As Google and the like are spending millions every year on developing their tools to accurately sift through the billions of web pages that exist it really is a full time occupation just keeping track of what has an effect on search engine ranking and which strategies work best.
Everyone Wants 'Organic' Nowadays!
Ask Jeeves and Lycos are now offering their SEO service to help companies get found in the 'organic' results of search engines.
'Organic' results are those results in a search engine listing that are non-paid. Almost all search engines now offer businesses the shortcut of simply paying to get an ad listed whereas as a latest study indicates that only 28% of searchers will click on an advertisement as opposed to one of the 'organic' results (on Google).
This is the reason we're all fighting for high rankings in the 'organic' results. This demand from businesses is also presumably the main driving factor behind Ask Jeeves and Lycos starting to offer their own Search Engine Optimisation services.
Money Well Spent?
In short - I'm not sure.
If you have a 50 page website, getting Lycos to provide you with SEO services will cost you a tidy $10,000. They also include the questionable tactic of re-submitting your website over and over to search engines which is both pointless and risky as some will act against those that submit more than once.
$10,000 sounds like a lot to me for a service that is only dealing with search engines and which talks of 'recommendations' that you then have to implement yourself.
Really though - it comes down to what you are trying to achieve with your website.
My two cents on this is that the Lycos service doesn't devote enough attention to links - your money may be better spent on getting more high quality in-bound links or on a well-managed Pay Per Click Campaign.
Ask Jeeves http://www.askjeeves.com
Lycos' SEO Service http://ranking.lycos.com/sitesidemore.html
Search Engine Users Survey http://www.clickz.com/stats/sectors/software/article.php/3348071
Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/
5 Best Search Engine Optimization (SEO) Tools Business 2 Community
What SEO means for your small business The Business Journals
Google SEO 101: Mobile-First Indexing Problems Search Engine Journal
Off-Site SEO: Key Elements & Tactics | Marketing Infographic MarketingProfs.com
You're Likely Missing Out on Google Traffic. Boost Your SEO with This Budget-Friendly Tool. - Entrepreneur
You're Likely Missing Out on Google Traffic. Boost Your SEO with This Budget-Friendly Tool. Entrepreneur
5 Key Tools to Improve the SEO Potential of Your Content Social Media Today
Why & How Content Pruning Helps Your SEO Search Engine Journal
6 Effective SEO Tips for Beginners BOSS Magazine
How is SEM related to SEO? AZ Big Media
How to craft a winning SEO proposal and avoid getting a silent ‘No’ Search Engine Land
Google SEO 101: Page Speed Optimization Search Engine Journal
Google AMP & SEO: Everything You Need to Know Search Engine Journal
What SEO Strategies Should You Be Using Right Now? Digital Information World
You Don't Have to Code to Be Great at SEO Search Engine Journal
10 On-Site Technical SEO Factors to Assess in an SEO Audit Search Engine Journal
15 Most Common Enterprise SEO Job Requirements Search Engine Journal
Feedback optimization: A user-first approach to SEO Search Engine Land
The Importance of Geo-Targeting in SEO and Ways to Go About the Process Business 2 Community
Google SEO 101: Website Crawl Budget Explained Search Engine Journal
Common Shopify SEO pitfalls and how to avoid them Search Engine Land
How Google Uses SEO For Its Websites Bigger Law Firm Magazine
Video: Brian Ussery of Razorfish on SEO for e-commerce sites Search Engine Land
Best Wordpress SEO tools in 2020 TechRadar
1Digital Agency Starts SEO for KM Herbals PRNewswire
Advanced tactics for SEO title tag optimization Search Engine Land
SEO Tracker: Admiral commands the casino search results with number one rankings for high volume terms - EGR Global
SEO Tracker: Admiral commands the casino search results with number one rankings for high volume terms EGR Global
How to Evaluate Content Length in an SEO Audit Search Engine Journal
10 Website Content Factors You Must Check During an SEO Audit Search Engine Journal
How to Improve SEO Agency-Client Communications & Relationships Search Engine Journal
How to Write Irresistible Title Tags and 5 Top Examples – Plus, the Top SEO Companies, According to Digital Marketing Agency Rating Platform - PR Web
How to Write Irresistible Title Tags and 5 Top Examples – Plus, the Top SEO Companies, According to Digital Marketing Agency Rating Platform PR Web
How Can I Set Up an SEO Agency? Search Engine Journal
This training in SEO and social media could make all the difference in your marketing efforts - Boing Boing
This training in SEO and social media could make all the difference in your marketing efforts Boing Boing
Google Ads vs SEO: Which One To Choose? YourStory
6 Quick SEO Fixes for Website Optimization Business 2 Community
Extra Structured Data Could Be Useful for SEO Search Engine Journal
6 Best Hacks For SEO Managers Business 2 Community
6 Ways to Improve Your Small Business SEO in 2020 Entrepreneur
Understanding Core Web Vitals for SEO Practical Ecommerce
11 Domain Factors You Must Evaluate During an SEO Audit Search Engine Journal
Search Engine Optimization SEO Tools Market – A comprehensive study with Key Players| Ahrefs, Google, SEMRush, KWFinder - Owned
Search Engine Optimization SEO Tools Market – A comprehensive study with Key Players| Ahrefs, Google, SEMRush, KWFinder Owned
Google’s Splitt: Meta Description Provides Content Summary Search Engine Journal
How QA Testing for SEO Can Boost Your Traffic & Revenue Search Engine Journal
How to Prevent SEO Issues With QA Testing [Webinar] Search Engine Journal
Search Engine Optimization (SEO) Tools Market 2020 In-Depth Analysis of Industry Share, Size, Growth Outlook up to 2027 - Bulletin Line
Search Engine Optimization (SEO) Tools Market 2020 In-Depth Analysis of Industry Share, Size, Growth Outlook up to 2027 Bulletin Line
Can PageRank Predict the NHL Playoffs? Search Engine Journal
What is Semantic SEO: How Search Has Changed and What You Can Do About It Business 2 Community
Why you should focus on SEO service? IMC Grupo
SEO Checklist: The Positive & Negative Signals You Need to Know About [Infographic] - Social Media Today
SEO Checklist: The Positive & Negative Signals You Need to Know About [Infographic] Social Media Today
PR.com - SEO Freelance Announces Advanced SEO Audit to Help Businesses in This Pandemic - IT News Online
PR.com - SEO Freelance Announces Advanced SEO Audit to Help Businesses in This Pandemic IT News Online
All in One SEO Pack Vulnerability - New Exploit Search Engine Journal
How SEO Helped Businesses Survive COVID-19 Business 2 Community
Back to Basics: Smart Marketing for Solos Part 2 Legal Talk Network
Search Engine Optimization (SEO) Tools Market 2020 SWOT Analysis & Key Business Strategies By Leading Industry Players- Ahrefs, Google, SEMRush, KWFinder, MOZ, Yoast SEO, Bonus Tool, SpyFu Etc. - Owned
Search Engine Optimization (SEO) Tools Market 2020 SWOT Analysis & Key Business Strategies By Leading Industry Players- Ahrefs, Google, SEMRush, KWFinder, MOZ, Yoast SEO, Bonus Tool, SpyFu Etc. Owned
Seo Ye-ji gives us wardrobe envy in It’s Okay to Not Be Okay South China Morning Post
Prosper live chat: Alex Jordan, director of Museo Analytics, answered your SEO questions - Stuff.co.nz
Prosper live chat: Alex Jordan, director of Museo Analytics, answered your SEO questions Stuff.co.nz
SEO Testing Service- a Market Worth Observing Growth: SEO Tester Online, WebDepend, TestMatick - Owned
SEO Testing Service- a Market Worth Observing Growth: SEO Tester Online, WebDepend, TestMatick Owned
topseos.com named DMA | Digital Marketing Agency Named Best SEO Company for August 2020 - WFMZ Allentown
topseos.com named DMA | Digital Marketing Agency Named Best SEO Company for August 2020 WFMZ Allentown
10 Things to look for Before You Hire a Local SEO Agency For Your Business Business 2 Community
Watch: Kim Soo Hyun, Seo Ye Ji, And Oh Jung Se Try Out Different Poses For Family Pictures On Set Of “It's Okay To Not Be Okay” - soompi
Watch: Kim Soo Hyun, Seo Ye Ji, And Oh Jung Se Try Out Different Poses For Family Pictures On Set Of “It's Okay To Not Be Okay” soompi
It’s Okay to Not Be Okay finale: this week’s top stories South China Morning Post
Santa Clara’s El Camino Mongolian BBQ Going Through Hard Times The Silicon Valley Voice
How to Choose an E-commerce SEO Agency? https://www.indianretailer.com/
Sebastian Compagnucci, Author at Search Engine Land Search Engine Land
SEO: Back To Basics Forbes
The 3 Types of SEO Reports You Should Be Building in 2020 Search Engine Journal
How to Overhaul Your SEO Strategy for Just $50 Entrepreneur
10 SEO Tips to Implement in 2020 SmarterCX
SEO: Why It Matters in Today's Market RisMedia.com
The 10 Commandments Of SEO Forbes
Zebravo, The Best SEO Company In London Announces Plans to Expand its Footprints to Australia - Press Release - Digital Journal
Zebravo, The Best SEO Company In London Announces Plans to Expand its Footprints to Australia - Press Release Digital Journal
Park Seo Joon donates 100 million won to aid those affected by Korea flood; Song Joong Ki gives 50 million won - PINKVILLA
Park Seo Joon donates 100 million won to aid those affected by Korea flood; Song Joong Ki gives 50 million won PINKVILLA
'It's Okay To Not Be Okay' actress Seo Ye Ji's past appearance in Big Bang's 'Let's Not Fall In Love' MV going viral - allkpop
'It's Okay To Not Be Okay' actress Seo Ye Ji's past appearance in Big Bang's 'Let's Not Fall In Love' MV going viral allkpop
Design: Making SEO Look Good Forbes
One Way Linking Campaigns II
There is a way to generate links with the content that you have not as yet created. For this contact the established authorities (writers, publishers ) in your domain area & let them know that you are available as a resource for researching & writing on any topic from the chosen domain.
10 Costly Search Engine Mistakes to Avoid
If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate.
You Have More Web Sites Than You Think You Have: The Importance of Deep Submission
If I ask you how many web sites do you have? You may say "One, yes it is www.mycompany.
Many internet marketers blow mountains of start-up cash on their websites just trying to break into search engine rankings. I was one of these internet marketers.
Complete Web-Site Optimization For Search Engines (Part 1)
SEO or search engine optimization strategy now becomes widely popular among online business operators. Nothing strange about it as it allows to substantially increase your gross income, as a result of growing traffic or visitors flow.
SEO #3: Getting Listed In Google in Under 24-Hours!
Yesterday you should have read the second course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #3 and reveal how to Get Listed In Google in Under 24-Hours! Today is a short course but it's one that you must have been waiting for.
How You Can Easily Compile A Gigantic Keyword List
It doesn't matter what kind of marketing you are involved in.Having the most keywords for your market or niche is a surefire way to win over your competition, and that's a fact!The most important place to have thousands of keywords is in your pay-per-click campaigns, as you want to hit as broad an audience as possible, within your market or niche.
Google Page Rank Is Dead - Or Is It? - Part I
For a long time now, marketing gurus all over the world have been talking about google page ranking. Page ranking is simply Google's way of measuring your pages accordingly.
All You Need to Know About Your Website Traffic is Contained in 5 Key Stats
You built that content rich web page optimized for your Keyword phrases but is it really working? By looking at these 5 Stats readily available from your CPanel you will quickly learn what you are doing well and what you need to improve on.Most Web Hosts will provide you with a Cpanel, where you can create E-mail Accounts, Upload Web Pages and check your stats.
Writing Search Engine Friendly Webpages
In order to tap the huge stream of targeted traffic an internet search engine can provide a website you need to master a few common sense principles when crafting your webpages.You can rest assured no sites receive top search engine rankings by chance in competitive keyword markets.
Over Optimization and the OOP - Does a Penalty Exist?
If you have questions about whether or not the Over-Optimization Penalty (OOP) exists or not, then you obviously haven't pushed the limits enough with your own website optimization or organic SEO efforts to have experienced the joys of running into the OOP (Over-Optimization Penalty).I'm sure you're probably thinking: "prove it".
Is Something Missing From Your Keywords Research? (Part 1)
As you may already know, keywords are an essential part of search engine optimization (SEO). And the usual approach recommended to finding the right keywords to target with one's site involves the ideas of demand, supply and KEI (and/or CID).
An Ethical Alternative to Doorway Pages
Definition: A doorway page is content created specifically for the purpose of garnering high placements in the search engines.Issue: Google makes the following specific recommendation: Avoid "doorway" pages created just for search engines or other "cookie cutter" approaches such as affiliate programs with little or no original content (http://www.
MLM and SEO - Bad Business! No Business!
MLM has been around way before the Internet. It is a few steps above a chain letter.
How My Page Rank Went From 0 to 5 In One Update - How Yours Can Too
Increase Your Google Page Rank!Page Rank. We all know what is.
The Importance of Search Engine Optimization
Search Engine Optimization is a key to any successful internet marketing strategy. There are numerous definitions and interpretations as to exactly what Search Engine Optimization means.
Keyword Popularity Check
Before using keywords for your site, it is always better to check for the popularity of these sub theme keywords. Some or all of the tools mentioned in the keywords tools section could be utilized to measure the popularity of these keywords.
Were You Bamboozled by Google?
It's still happening. "Florida," "Boston," "Ginger," and "Brandy" are just a few of the many Google updates that have hit within the last few months.
The Two Most Important Things You Must Do For Google Top Ranking
Attaining a top ranking in Goggle or any other major search engine nowadays is a herculean task indeed. But webmasters are archieving this enviable position continuously.
Analyzing Googles Backlinks Is Close To Worthless
|home | site map|