SEO Information

Search Engine Optimization that Works in the Long-Term


Search engines are constantly tweaking their ranking algorithms and when that happens some pages lose their top ranking positions. One such event was the infamous Florida Update. Many pages were practically kicked-out of the top 1000 pages for competitive keywords.

With recent updates, webmasters have been thinking that Google does not use PageRank because low PR pages can get very good rankings. Before that everyone was saying that PageRank was THE factor for top positions. Now, everyone is saying that keyword rich anchor text links from many different sites is the key for the top ranks.

All these recent events seem to indicate that search engine algorithms are totally unpredictable, right? Wrong!

All search engines are going in the very same direction. The scientific literature related to information retrieval and recent search engine patents reveal the not-so-distant future of search engine ranking algorithms.

Introducing Topic Specific Link Popularity

For the last few years search engines relied on General Link Popularity to assess the importance of every page. Relevancy was based on a combination of General Link Popularity (importance) and keyword matches on page and off page (anchor text of links for specificity).

General Link Popularity is measured by summing the weight of ALL incoming links to a page. With General Link Popularity ANY link improved the importance of a page. Webmasters started to buy high-PR links from totally unrelated sites. Pages were getting unrelated votes.

To combat this problem, Google implemented a Topic Specific Link Popularity algorithm. When a user specifies a query, Google determines the importance of a page by the Link Popularity it gets from RELATED to the keywords pages.

A link from a page will give you considerable Topic Specific Link Popularity when:
1) the page itself is optimized for your keywords
2) the page has a high General Link Popularity (PageRank)
3) the page is from a site owned by someone else (you can't vote for yourself)

From a search engine's point of view, implementing a Topic Specific Link Popularity algorithm is a very tough task when the queries need to be answered in less than a second.

All you need to know is this: the top ranked pages for competitive keywords are the ones with the highest Topic Specific Link Popularity.

You need links from pages that have high PageRank, are optimized for YOUR keywords and are owned by someone else.

How do you get these links?

1. Search for your keywords on Google and look at all pages that rank for your keywords. Seek links from these pages.

2. Reciprocal Links. Swap links with sites that can give you a link on a page optimized for your keywords. Look for pages with high PageRank that have your keywords in their title and in their incoming links. Reciprocal links work provided that they come from optimized for your keywords (related) pages.

3. Buy links from some of the top ranked for your keywords pages.

4. DMOZ and Yahoo's directory usually have pages that are very well ranked for your keywords. You absolutely must get links from these pages. If you have a commercial site, don't hesitate and buy a link from Yahoo immediately. It is well worth the $299.

5. Find out who links to the top ranked pages for your keywords. Many of their links will not be topic specific, but many WILL be. Try to get links from the related ones. A page is related when it has your keywords in its title, text etc.

6. Form a link exchange ring with some of your competitors. That's a brutally effective strategy. Basically, you link to your competitors from your main optimized page (usually the home page) and they link to you from their most optimized page! Such rings can dominate the top positions and will be very difficult to outrank (it is difficult to get that amount of topic specific links). The caveat here is that the link exchange is on the main page and is not buried somewhere deep.

One more very important tip.

Increase the relevancy of the page that links to you by using your keywords in the anchor text and the description of your site! Yes, having keywords in the links pointing to your page increase your rankings not only by associating the keywords with your page but also by increasing the relevancy of the page that gives you the link! That's the reason SEOs think anchor text is the most important factor. It is NOT. You can get a monstrous ranking boost from a link that does not use your keywords in the anchor text provided that the page has high PageRank and is optimized for your keywords (an example would be a DMOZ listing).

What about getting unrelated links?

Let's say you buy a high PR unrelated link. The page that links to you does not have your keywords in the title and text. The only factor that makes the link relevant to your keywords is the anchor text to your site and your description. You'll still get some benefit but that's nothing compared to a link from an optimized for your keywords page.

Your site can't get into Google's top 1000 results?

If your site lacks Topic Specific Links, it may get filtered out from the results even if it has a good amount of PageRank (from non-related or affiliated sites). You need some threshold amount of Topic Specific Link Popularity to get into the top 1000 pages for very competitive keywords.

Two Final Points

1. Only one link per site can give you a Topic Specific ranking boost. Look for a link from the most optimized for your keywords page.

2. If you find a page that ranks well for your keywords, go for the link EVEN if that page has a lot of links on it.

To recap: the more optimized a page is for your keywords (measured by PageRank and keywords found on-page and off-page) the more Topic Specific Link Popularity Boost you will get from a link.

Topic Specific Link Popularity is and will be the key for top rankings. Anchor text plays a major role but it is not THE factor. PageRank is still very important especially the PageRank of the pages that link to you.

Hristo Hristov, owner of the Search Engine Optimization Guide


MORE RESOURCES:
SEO: Can Ecommerce Sites Win the Answer Box?  Practical Ecommerce

Think ecommerce sites can't win Google's answer box? Think again. But do top shopping sites even win for answer boxes for their own brands? Find out here.


CWDSC Offers Law Firm SEO Services  Yahoo Finance

CHICAGO, IL / ACCESSWIRE / May 26, 2019 / Chicago Website Design SEO Company (CWDSC) has announced that they are offering law firm SEO services.


The real-time SEO shift: Research, ranking and recommendations  Search Engine Land

Evolving consumer expectations driven by the breakneck speed of technological advancements are pushing marketing teams to the brink. Companies of all ...


The Best Free SEO Tools to Increase Your Rankings  Entrepreneur

You don't need a massive marketing budget to rank higher on Google. The best free SEO tools help you boost traffic and analyze the competition.


Cars.com vs. CarGurus.com saga shows the importance of SEO (and the bad side of a Google update)  Search Engine Land

For Cars.com, the popular automotive marketplace, the March 2019 core update was good: the company has seen a 49% increase in search visibility since.


SEO Guide to Angular: Everything You Need to Know  Search Engine Journal

Learn how to optimize your Angular website for search engine crawling, rendering and indexing in this technical SEO guide.


How to Approach Content Creation for SEO [PODCAST]  Search Engine Journal

Discover a three-step framework for creating a sustainable *content* strategy for search and how to analyze *content* that Google favors.


How startups can use Amazon's SEO best practices to dominate new shopping verticals  TechCrunch

Amazon dominates the top ranking positions of Google for tens of thousands of ecommerce queries, but there are plenty of products in newer shopping ...


7 SEO best practices you should be doing regardless of what Google says  Search Engine Land

In many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what ...


The London SEO Community Is Special  Search Engine Roundtable

I am sitting here in the London airport waiting for my flight out and I keep thinking how amazing the SEO and SEM industry and community is here in London.


10 Chicago SEO & SEM Agencies To Know  Built In Chicago

Chicago is home to a large selection of top-tier SEO/SEM agencies that can help. We've rounded up 10 you should know.


Here’s what you need to know about image optimization for SEO  Search Engine Land

A lot can be said about web performance and images. This post aims to provide an overview of key aspects of image optimization to help with your SEO efforts, ...


Google: SEO Contests Are Useless and Should Be Ignored  Search Engine Journal

Google's John Mueller sounded off on SEO contests, warning people they're a waste of time and effort.


Meet Cocolyze, the SEO Tool That REALLY Simplifies Your Work  Search Engine Journal

This post was sponsored by Cocolyze. The opinions expressed in this article are the sponsor's own. A few months ago the SEO solution, Cocolyze.com ...


Boosting Local SEO with Google My Business [PODCAST]  Search Engine Journal

Greg Gifford talks about boosting local SEO with Google My Business, some of the new features to look into, and the tricks that will help you get ahead.


What to Know About Technical SEO in 2019  Business 2 Community

A lot of businesses must maintain their visibility and relevance in a search engine box. Data is king in 2019 because people don't look on the yellow pages ...


Drive Traffic To Your Website With These 3 SEO Tips  Forbes

Your business can be impacted by an online presence, for better or for worse. Owning a website isn't enough to make a positive impact on your business, ...


How to Spy on Competitors with Python & Data Studio  Search Engine Journal

This Python script will allow you to scrape Google for a set of keywords and export those results into Data Studio to visualize competitor insights.


11 Ways Get Maximum Efficiency from Your SEO Team’s Efforts  Search Engine Journal

Want to get the most out of your SEO team? Here are 11 tips to help maximize your team's efficiency and make sure your efforts produce results.


How Do Ads, Interstitials & Supplemental Content Affect SEO Visibility?  Search Engine Journal

Editor's note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might ...


SEO vs PPC: Which One Works Better? [Infographic]  Social Media Today

To increase the visibility of your website in search engine results, the two main strategies you can consider are search engine optimization (SEO) and ...


Voice Marketing Starts with Smart SEO  Street Fight

Voice search is a hot topic in the search marketing world—and with good reason. Nearly 70 million American adults own one or more smart speakers, an install ...


Google launches new video series: SEO Mythbusting  Search Engine Land

Google is launching a new video series on its Webmaster YouTube channel, called “SEO Mythbusting.” The video series will feature Martin Splitt from the ...


Naver SEO: Best Practices for South Korea  Search Engine Journal

Want to expand your potential audience reach in South Korea? Then you need to know these SEO best practices for your Naver search strategy.


Comparing SEO to PPC  Practical Ecommerce

Search engine optimization is different than pay-per-click advertising. While they share the goal of driving searchers to a website, you can't expect the immediate ...


Technically-Sound SEO Won’t Always Rank High  Business 2 Community

It's one thing to have technically sound SEO – a well-optimized site that loads quickly has image SEO in place with alt tags, descriptions, and captions, a sitemap ...


The Complete Guide to On-Page SEO  Search Engine Journal

Search Engine Journal's ebook, The Complete Guide to On-Page SEO, tackles the top on-page SEO factors that impact your pages' visibility on the SERPs.


Your 7-Step Image SEO Survival Guide  Business 2 Community

SEO might seem complicated because there's a lot that goes into it—keyword optimization, site speed, link building, meta tag optimization. But SEO is not too ...


The Best SEO Tips For Online Blogging  iLounge

Aside from coming up with a well-written *content*, bloggers will need to consider how they can rank up in search engines. The higher up you appear, the more ...


51% of D2C Brands Say SEO is a Top Acquisition Channel  Search Engine Journal

A report on direct-to-consumer (D2C) marketing in 2019 finds that SEO is a top acquisition channel for most brands. When asked "what are your top 3.


SEO Test Proves New GoogleBot Is Live  Search Engine Roundtable

Valentin Pletzer didn't want to just take Google's word that the new evergreen GoogleBot is live, so he tested it. In short, Google's word was the truth and the new ...


7 Methods to Research & Analyze Your Audience for SEO  Search Engine Journal

Want to up your SEO game? Here are seven methods, and some useful tools, that will help you research and analyze your audience for SEO.


WEBINAR: New Secrets to SEO Success  Ward's Auto

Thursday, June 6, 2019 | 2 PM ET/11 AM PT. 91% of shoppers don't move past page one of search results, and with search engine algorithms changing ...


SEO for Events: 5 Tips to Increase Visibility & Boost Attendance  Search Engine Journal

Here are five SEO tips to leverage the different SERP features available for events, increase visibility, and boost attendance.


How Resilience Turned A Homeless Teenager Into A Millionaire SEO Entrepreneur  Forbes

As a young teenager he Harry Sanders launched a promising tech business. When it crashed he ended up homeless and living on the streets. But his resilience ...


2019 SEO Trends | Marketing Infographic  MarketingProfs.com

Search engine algorithms evolve continually, so marketers need to keep pace with changing search engine optimization trends. This infographic helps you do ...


Why Video SEO Marketing is The Next Content Medium Powerhouse  Influencive

The line between what determines a successful marketing strategy and one that falls behind is often very thin. Cultural and generational trends fuel digital ...


User-generated content for SEO: The cost-benefit analysis you need  Search Engine Land

Reviews, videos, photos, questions and answers, comments and other user-generated *content* (UGC) can give search crawlers more information to figure out ...


How to Promote Your Brand: SEO or PPC? [Infographic]  Business 2 Community

Marketers face a common challenge of choosing between different methods of marketing their brand, and there are many different ways to market your brand.


10 Essential On-Page SEO Factors You Need to Know  Search Engine Journal

Editor's Note: This post is from Search Engine Journal's new ebook The Complete Guide to On-Page SEO. This in-depth guide will teach you the essentials of ...


"Our goal is to create the next generation of SEO"  MobileMarketing Magazine

People have become used to having *content* recommended to them – whether that be on YouTube, Netflix, Amazon, or on their favourite news publisher's ...


10 Essential Technical SEO Tools for Agencies  Business 2 Community

SEO agencies need a variety of tools for different monitoring and analytical purposes. Luckily there are a number of tools that suit the different needs. But what if ...


Google Launches Video Series On SEO Myth-Busting  Search Engine Roundtable

Google has announced with a video on the Google Webmasters YouTube channel a new video series named SEO mythbusting. The trailer for the series looks ...


Inside The 16th Annual SEO Awards Dinner  Guestofaguest.com

This past Monday, SEO, whose mission is to create a more equitable society by closing the opportunity and achievement gaps for motivated young people in ...


Common SEO Myths You Should Stop Believing in 2019  CEOWORLD magazine

SEO is your go to marketing tool for all of your internet-based *content*. The beauty of SEO is that you are able to do it and manage it yourself whilst learning how ...


SEO FAQs – 7 Questions Our Customers Often Ask  Business 2 Community

According to HubSpot's State of Inbound 2018 report, generating traffic and leads is the biggest marketing challenge for brands. The same report says 54% of ...


Yoast SEO 11.2 lets webmasters tailor their schema output  Search Engine Land

Yoast SEO continues to add support for structured data with its 11.2 update. This latest version of the plugin lets webmasters insert their own pieces of schema ...


SEO Specialist - LogicMonitor  Built In Austin

LogicMonitor is hiring for a SEO Specialist in Austin. Find more details about the job and how to apply at Built In Austin.


3 Tips To Building an SEO Strategy That Can Dominate the Market All the Time  Foreign Policy 2018

Read this article and find out what are the top 3 tips for building an SEO strategy so you can dominate the market all the time. Always stay ahead of the system ...


Media VC theses, SEO keywords, cosmology, and brand design  TechCrunch

Where top VCs are investing in Media, Entertainment & Gaming Our media columnist Eric Peckham (who is hard at work on the Unity EC-1, which we will start to ...


Picking a great white label SEO Company for your agency  The Frisky

SEO or also known as Search Engine Optimization, is one of the best ways to gain exposure on the Internet, and if you happen to own a company, agency or any ...


Web Daytona Expands Into Franchise SEO Services  Yahoo Finance

Leading Digital Marketers Announce New Franchise SEO *Service* DAYTONA BEACH, Fla. , May 13, 2019 /PRNewswire/ -- Leading digital marketing agency ...


Beyond SEO: How to Reframe the Local Marketing Conversation  Street Fight

David: Mike, great to talk with you again. I'm excited to be back on the Local U circuit with you shortly and look forward to seeing you in Denver in September, ...


3 Tools for Getting Ahead of SEO Disasters  Business 2 Community

Once upon a time, Greenlane had a client launch a new site in WordPress. It was in a staging area before launch, to which the environment was properly ...


NLP Is the New SEO-How AI Will Transform Media and Communications  AiThority

Artificial Intelligence (AI) has fundamentally transformed a variety of industries in recent years. Although the jobs of communications professionals have been ...


How Negative SEO Shaped Disavow Tool  Search Engine Journal

The disavow tool is variously described as something Google provided in order to help it deal with negative SEO or as a way to force information about link ...


In SEO terms, Boris Johnson's rise to power has only just begun  The Independent

As SEO editor, I study what our online audience are interested in and what questions they are asking Google. In resigning as prime minister, Theresa May ...


Google: SEO Contests Useless, Waste Of Time & Generate Tons Of Spam  Search Engine Roundtable

Every now and then you hear about a new SEO contest where you can win money, prizes, recognition and fame. Well, that might just stop now that John Mueller ...


Google: We Don't Provide SEO Support Based On Business Relationships  Search Engine Roundtable

One of the biggest complaints I see from newbies in SEO is that it is impossible to call someone at Google and get an answer on why their rankings are not doing ...


What's a Blog Without an SEO Strategy?  ABA Banking Journal

Publishing a blog should drive more traffic to your website. Here's where to start when developing SEO-friendly blog *content*.


If his life were a movie, Seo Kang-jun says it would be about a guy who tried his best  Rappler

The 25-year-old Korean actor, who is on his first Philippine visit, also says he's humbled by the thought that he's considered as an 'international star'


Danny Sullivan Presents Webmaster & SEO Complaints At Google Ranking Fair  Search Engine Roundtable

Danny Sullivan who is now at Google told us about these ranking fairs, where Googlers can show off ideas and features around Google search. Danny did his ...


4 Tips on Mastering Multi-Location SEO for Your Business  Business 2 Community

Business owners that have to manage multiple locations and franchise owners that have to keep their franchisees in check have a unique problem on their ...


Grow Boating webinar on increasing findability/SEO  Boating Industry

Grow Boating has partnered with Heather Lutze of Findability University to present a free webinar series to help marine industry businesses develop a findability ...


How to Boost Your Business Efforts with SEO Strategies?  I4U News

The whole point of running a product based or *service* based business is to increase your overall sales and generate a good amount of profit. Tell me if I am ...


Immigrant founders, smartphone growth, SEO tactics, SoftBank's financials, and AR tech  TechCrunch

Our European correspondent Natasha Lomas spent the past few weeks investigating what's been happening to immigrant founders and tech talent in the UK, ...


SEO Tracker: Has PokerStars' double-domain approach backfired?  EGR Global

Back in December 2018, we reported on how PokerStars was dominating the organic search results for online poker. The brand had a visibility of just under ...


10 Key Steps To Building A Great Small Business Website  Forbes

If you are looking to build a new startup website or make your current site more effective, here are 10 key steps to getting started and helping your small business ...


Top 10 Personality Traits Marketers Need to Succeed [Study]  Search Engine Journal

A recent study of marketing leaders aims to determine which character traits are common among those who are most successful.


How to Develop a Guest Blogging Strategy for SEO  Influencive

Guest blogging has different use-cases that can help businesses achieve their goals. The most common ones are increasing your brand awareness and link ...


Best Practices To Improve SEO On Your SA Articles  Seeking Alpha

Are you wondering how to draw traffic to your Seeking Alpha *content*? Below we offer eight of our best tips to try out. These include creating compelling titles,


DFO Acquires Media Buying and SEO Strategy Firm AdTactics  Yahoo Finance

Specialized Experts Join in the United States, Europe and Mexico. NEW YORK, May 1, 2019 /PRNewswire-PRWeb/ -- DFO Global Performance Commerce, ...


Google's First SEO Mythbusting Video Didn't Have Mythbusting  Search Engine Roundtable

Watching the comments about Google's first mythbusting video reminds me of the comments around the final season of Game of Thrones. All this hype for this ...


What is Social Listening? How it Helps Your SEO  Business 2 Community

What is Social Listening? Social listening is the act of scouring the internet for chatter about your brand. Some of the feedback you'll see on your social media ...


Mark Harper, Covers.com - An SEO challenge faces the US market  SBC Americas

Speaking at this year's Betting on Sports America event, general manager of Covers.com Mark Harper spoke to SBC about their plans to celebrate 25 years of ...


TechSEO360 Crawler Guide – Sitemaps and Technical SEO Audits  Search Engine People

Guide for the SEO crawler and website audit tool TechSEO360 for Windows and Mac. Analyze websites for technical SEO issues such as duplicate *content* , ...


Better Collective Spotlight: Applying ‘In-House’ SEO excellence to Brazilian facing brand  SBC News

Better Collective has been crowned Best In-House Team at the inaugural SEMrush Nordic Awards for the work between its in-house Organic Performance and ...


Park Seo Joon And Soccer Player Son Heung Min Talk About The Empty Feelings That Accompany Fame  soompi

Soccer player Son Heung Min and Park Seo Joon appeared in tvN's variety show “Sonsational” (literal title). Son Heung Min is a famous soccer player who ...


SEO Consultant/Associate Director - Bounteous  Built In Chicago

Bounteous is hiring for a SEO Consultant/Associate Director in Chicago. Find more details about the job and how to apply at Built In Chicago.


Oppo appoints Prosperity Media to SEO and SEM account  mUmBRELLA*

International smartphone company Oppo has appointed Prosperity Media as its SEO and SEM partner.


Stillwater OK Web Design Marketing Expert SEO Services Launched  Newswire

Digital marketing agency Oklahoma SEO Pros updated its range of web design services for local clients in the Stillwater, Oklahoma area.


P&O Cruises appoints Yoghurt Digital to its SEO account  mUmBRELLA*

Yoghurt Digital has won the SEO account for P&O Cruises in Australia. The appointment comes after P&O Cruises opened a pitch following an account.


How to Get 200% Results from Your SEO Campaign?  Demotix.com

In this article, we will present you some of the best SEO campaign tips, shared by well-known SEO pros. If you want to read more about different SEO strategies ...


In with the old: Smart ways to repurpose your content for maximum impact  Search Engine Land

Unique, innovative, new, compelling, original — all too often, marketers and creatives are told to approach *content* creation through the confines of these ...


Seo In Guk In Talks To Team Up With “Gangnam 1970” Director For First Film In 6 Years  soompi

Seo In Guk is in talks to appear in a new film! Reports emerged on May 17 that singer and actor Seo In Guk would be appearing in director Yoo Ha's new film ...


Technical SEO Specialist - Vivid Seats  Built In Chicago

Vivid Seats is hiring for a Technical SEO Specialist in Chicago. Find more details about the job and how to apply at Built In Chicago.


On-Site SEO – Meta Descriptions  AffiliateINSIDER

Meta descriptions are an important tool for SEO marketers as they help establish your prominence in SERPs. While it may sound like some sort of obscure ...


K-drama oppa Seo Kang Joon turns on charm for Pinoy fans  Philippine Star

Another K-drama oppa was recently in town. South Korean star Seo Kang Joon came to promote the airing of his series, Are You Human?, on GMA Network's ...


Watch: Seo In Guk And Jung So Min Tease Their Special Cameos In Preview For “Abyss”  soompi

A former on-screen couple will be making a cameo in tvN's newest drama “Abyss”! “Abyss” tells the story of two childhood friends—prosecutor Go Se Yeon ...


Mark Harper, Covers.com - The SEO battle facing the US market  AffiliateINSIDER

At the recent Betting on Sports America event held in New Jersey, we caught up with the General Manager of Covers.com, Mark Harper.


Mariners 7, Twins 4: Fifth innings will haunt Kyle Gibson; SEO in Los Angeles  Twinkie Town

Perhaps we oughtn't have been awake for this one.


Local SEOs mixed, some peeved at idea of paying for Google My Business services  Search Engine Land

Over the weekend, Google surveyed small business owners about their appetite to pay monthly subscription fees for a number of potential Google My Business ...


Seo Kang Joon reacts to his drama 'Are You Human' being shown in the Philippines  GMA News

Seo Kang Joon: 'When I heard that it was going to be aired in the Philippines I was very..,' Find out his answer here:


14 Common SEO Mistakes (And How To Correct Them)  Forbes

Members of Forbes Agency Council weigh in with the most common SEO errors they encounter, along with how they can be corrected.


Kelsey Jones on Creativity, Living on Hope & Hustle, and Launching a Successful Business [PODCAST]  Search Engine Journal

Kelsey Jones talks about her 12-year journey as an SEO pro, the good times and the bad, and what she's learned along the way.


Majority of SMBs doing SEO are in-housing  Search Engine Land

A majority of small businesses (SMBs) surveyed understand they should be doing SEO but only 36 percent have an SEO strategy in place and are actively ...


JYP Terminates Contract With “Produce X 101” Trainee Yun Seo Bin  soompi

JYP Entertainment has confirmed they are terminating their contract with trainee Yun Seo Bin, a contestant on Mnet's “Produce X 101.” On May 8, JYP ...


5 On-Site SEO Factors That Matter Most  Search Engine Journal

Let's escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing *content* remain, ...


Important SEO Trends To Watch In 2019  Forbes

Search engine optimization changes constantly, and businesses that want to stay ahead of the competition need to be aware of them. Keeping a pulse on these ...


Google brings ‘end-to-end’ food ordering to Search, Maps, Google Assistant  Search Engine Land

Google's unofficial new mantra is “helping users get things done” (GTD). To that end, Google is making its many channels, properties and ads much more ...


home | site map
© 2006