SEO Information

Are You Making These Deadly SEO Mistakes?


Black Hat SEO: Web Spamming and Linking to Bad Neighborhoods

So you want to exchange links with other web sites in order to get higher search engine rankings?

So you want to create hundreds of auto-generated, keyword rich pages for your site?

Before you go and link to every website that is willing to exchange links, it would be a good idea to know where not to link to. Sometimes it can mean not linking to your own sites.

Firstly, lets take a look at the Google webmaster guidelines page which states:

"Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web as your own ranking may be affected adversely by those links."

I know that Google is not responsible for all search engine traffic, but it is a good guide to follow because other engines seem to be following along the same lines.

So what is a web spammer?

A web spammer is someone who creates hundreds or thousands of keyword rich pages in order to create the illusion of a themed site with related pages. These sites can be composed of sneaky redirect pages, doorway pages, gateway pages and now the latest craze seems to be auto generated directories. SEO circles call these types of pages "search engine clutter".

The Professional Web Spammer

The aware, professional web spammer places the search engine clutter on a secondary domain and looks for link partners. If you exchange links with these webmasters, you will be at risk of getting a penalty if one of those sites gets banned.

These sites are created on disposable (secondary) domains and they all link or redirect to a main selling website which does not link back to the spam pages. Usually, all the secondary domains link to each other too.

This professional knows all about not using the standard web page templates that come with the auto directory generation software. This webmaster is clever enough to realize that common templates will be easy to detect by search engines which means that the web spam site will get banned very quickly. This webmaster will rebuild the pages from scratch which is usually a good way to avoid detection.

The Amateur Web Spammer

The amateur web spammer, hungry for high search engine rankings will purchase software which creates search engine clutter and make the mistake of not creating a disposable domain to serve these new pages and they will use the basic easily detected templates to generate the web site.

They upload these pages to their main site and link to them. The problem with this is that if a search engine perceives these auto-generated pages as spam, it will penalize, the site that links to them as well as remove the clutter from the index.

Sometimes these sites do not get detected straight away which means that they could have a decent amount of Page Rank, but is it worth taking that chance? Your biggest challenge will be to develop the ability to detect these types of pages with the naked eye.

One Linking Myth Exploded

Please understand that you will not receive a penalty if web spam or a bad neighborhood links to your site. It is the other way around. It is only if you link to web spam or a bad neighborhood that you risk getting penalized.

There is much misunderstanding regarding this issue. Look at it from a logical point of view. If this were true that you would get a penalty, all you would have to do to eliminate all your competition would be to create some web spam and link to your competitors. So it is plain to realize that you cannot get a penalty if web spam links to you. It's the other way around.

So what is a bad neighborhood?

I do not know how exactly to define a bad neighborhood because a bad neighborhood is not a bad neighborhood until it gets defined as such by a search engine. Examples include Free For All Links pages (FFA s), Link Farms and useless directories designed to do nothing more than create the illusion of a themed web site.

A good guide to follow would be not to link to any site which does not contain useful information or relevant content. More info about bad neighborhoods here: http://www.v7n.com/forums/showthread.php?t=11376

The Obsessive Compulsive SEO practitioner

The obsessive compulsive SEO practitioner will go to any length to get top search engine rankings quickly. It is sort of like gold fever. The bug bites and it becomes difficult to let go of the insanity.

This webmaster is always looking for the easier softer way. The delusion is strong. The insanity has got a grip of the obsessive compulsive SEO. In the end, when they get sick and tired of getting banned, they swear off Internet Marketing altogether claiming that everybody in the industry is a rip off artist.

The problem is that they got exposed to rubbish before they discovered the good stuff. They have been permission marketed by someone they trusted and ended up wasting a lot of time. (and I do mean a lot of time)

Why not create a legitimate web directory?

Here is some good stuff. In the long run, it seems to me to be a lot easier to go to a script archive like hotscripts.com or scriptsearch.com and search for terms like "toplist", "directory" "community" and "portal". These single one word search terms will produce many results which contain scripts which will do a much better job of creating a directory than the latest auto-directory generation software sold by Internet marketers who own big mailing lists of newbies.

Many of these scripts are free and there is some really excellent ones you can buy. The point here is that you can create a useful web site with these scripts which you will be proud to link to.

Copyright 2004 Ed Zivkovic

About The Author

The author, Ed Zivkovic owns his own website which contains articles, tips, tricks, free downloads and more. Here is the site: http://www.ezau.com.


MORE RESOURCES:
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands  Search Engine Journal

Let's look at the huge travel websites dominating the SERPs today and learn which SEO best practices they're implementing in order to succeed.


7 Things SEO Tools Can’t Tell You  Search Engine Journal

SEO tools save us time and provide valuable insights. However, there are seven specific things that SEO tools can't tell us.


Google Suggests That The Average Googler Isn't Interested In SEO  Search Engine Roundtable

How can anyone not be interested in SEO or how Google search ranks pages? Especially, how can someone working at Google, a company that ranks web ...


Why White Hat SEO is No Longer a Thing  Search Engine Journal

Some in the SEO industry promote themselves as white hat. It means they are ethical. Those same SEOs posit that black hat SEOs are the bad guys. Turns out ...


How SEO Professionals Can Thrive in a Slow Economy  Search Engine Journal

SEO professionals can not only survive but also thrive during a slow economy. Here are four ways you can prepare for an economic downturn.


Are other teams unwittingly killing your SEO (and revenue)?  MarTech Today

When executives make SEO a priority for their brands, they make room in the budget, start talking to agencies or even begin hiring in-house staff, but all too often ...


Use 'Barnacle SEO' to Drive Traffic without Ranking  Practical Ecommerce

Using so-called "barnacle SEO" tactics, an ecommerce business may be able to put its products and its brand in front of many potential customers without ...


SEO for Startups: How Your Business Can Benefit  Business 2 Community

The internet has revolutionized the way companies find and reach their customers. No longer reliant on billboards and television ads to gain visibility, small ...


10 Ebooks About SEO You Should Download & Read Now  Search Engine Journal

Looking for helpful ebooks to learn more about SEO? This post lists down 10 must-read SEO ebooks you should download right now.


7 Quick Ways Every Startup Can Optimize SEO Without Breaking the Bank  Entrepreneur

The vast majority of online experiences start with the search engine, so knowing how to optimize SEO is critical.


Why (& How) Topic Clusters Are Your Most Powerful SEO Weapon  Search Engine Journal

Find out how topic clusters can be the catalyst that launches your website to the top of the search engine results pages.


How one in-house SEO team is taking on industry incumbents  Search Engine Land

Gaining traction over established competitors that have more resources, staff and longer online track records is a tall order for any up-and-comer. Looking to ...


5 Tips to Improve Your Regional SEO Strategy  Search Engine Journal

For some businesses, ranking for a larger region may make more sense than optimizing for a hyperlocal approach. This is especially true for *service* area ...


Video SEO: 5 Ways to Optimize Your Videos for Search Engines  AllBusiness.com

By Brianna Pyne. If video isn't already an integral component of your *content* marketing strategy, then you may already be falling behind the curve. According to ...


Back to Basics: Do outbound links matter for SEO?  Search Engine Land

In Google's debut two-minute episode of #AskGoogleWebmasters on the Google Webmasters YouTube channel, Webmaster Trends Analyst John Mueller ...


How to Do Technical SEO for Ecommerce Websites  Search Engine Journal

Technical SEO is crucial for improving an online store's searchability. Here are 12 technical SEO tips to increase your web traffic and generate more sales.


What Is Ethical SEO?  Search Engine Journal

Disclaimers from the edge of the ethical rabbit hole. This article: Isn't meant to shame any persons related to the *content* within. Doesn't have the answers. Any of ...


Google’s John Mueller Answers if Linking Out Good for SEO  Search Engine Journal

Google launched a new video series that answers a single question. The first episode was about links but in my opinion it did not adequately answer the ...


5 Effective Ways to Motivate Your Marketing Team  Search Engine Journal

Keeping your digital marketing team motivated is key to both their success and your own. Follow these tips to ensure your team stays engaged and inspired.


Video: Casie Gillette on importance of memorable content for SEO  Search Engine Land

In our next vlog interview, Casie Gillette from KoMarketing Associates in Boston spoke to me about the concept behind “memorable *content*.” *Content* that is so ...


Supercharge Your Marketing by Learning Advanced SEO  Entrepreneur

This class goes beyond the basics to future-proof your company's SEO.


10 Best Readability Tools to Check Your SEO Content  Search Engine Journal

Looking for *content* writing tools for SEO projects? Discover 10 tools that will help you assess and improve the readability of your SEO *content*.


8-step SEO Crawl Audit for Ecommerce  Practical Ecommerce

Your site won't rank if search engine bots can't crawl it. And hidden doors that don't impact human visitors can lock bots out. Use these eight steps to ensure ...


Dave Davies on SEO Evolution, Brand Building & Why Nobody Wants You to Fail [PODCAST]  Search Engine Journal

Dave Davies, CEO of Beanstalk Internet Marketing, shares his insights on the evolution of SEO, building your brand, conference speaking, and more.


Wix SEO Battle Is ON! Meet the Competitors  Search Engine Journal

For six months, two teams will battle it out to see who can outrank the other for the search term 'Wix SEO'. Here's how to follow the battle.


SEO Community Responds to Google’s Nofollow Advice  Search Engine Journal

Google's John Mueller recently stated there was no ranking benefit in adding nofollow to all outbound links. Some in the SEO community tweeted that in the real ...


Doesn’t Build Links. Why Did Google Slap a Link Penalty?  Search Engine Journal

Well known marketing agency doesn't build links but Google slapped them with a link penalty anyway.


Magento SEO Checklist: 6 Essentials When Setting Up Your Store  Search Engine Journal

Follow this list to learn exactly what you need to do in order to make your Magento-powered store better optimized from the start.


Over half of Google searches now don't lead to clicks and what it means for SEO  Econsultancy

In June over half of Google searches didn't lead to click. How should search engine marketers respond to this growing trend?


Video: IBM’s SEO, Tanu Javeri, on importance of internal linking and video SEO  Search Engine Land

I had the opportunity to sit down and chat SEO with the Senior Global SEO Strategist at IBM, Tanu Javeri. In our video interview we discussed how small ...


SEO: Analyzing Googlebot Crawls for Problems, Inefficiencies  Practical Ecommerce

Crawl budget inefficiencies can affect organic search performance if new or updated *content* is not getting crawled and indexed. In this post, I will explain how to ...


White Label SEO & Content Partnerships: 7 Benefits, 2 Negatives  Search Engine Journal

White label partnerships can help grow your business, whether you're offering a *service* to another agency, or they are providing a *service* to your agency.


SEO Checklist: 65 Steps to Higher Google Rankings in 2020 and Beyond [Infographic]  Social Media Today

Are you looking for ways to increase Google rankings? Want to future-proof your website SEO for 2020 and beyond? The team from Leapfroggr share their SEO ...


College Football Week 0 Schedule, Games, Odds, Time, TV, Lines, SEO!  Off Tackle Empire

Villanova-Colgate, Youngstown State-Samford, Miami-Florida, and Arizona-Hawaii: How to Watch, Time, TV, Lines, Odds, Betting, and More.


10 Tips to Improve Your Website’s SEO Ranking  Business 2 Community

Have you ever been at a dinner party or gathering and someone asks a random question? What happens when no one seems to know the answer? people on ...


Video: Catalyst’s Paul Shapiro on going beyond technical SEO  Search Engine Land

In my next vlog interview, I sat down with Senior Partner, Head of SEO at Catalyst, Paul Shapiro to discuss his thoughts on going beyond technical SEO.


Video: Mary Bowling on the growth of local SEO and importance knowledge panels  Search Engine Land

I had the honor to sit down with one of the most respected and well-liked local SEOs in the industry, Mary Bowling. Mary co-founded Ignitor Digital and spends ...


4 Ways to Capitalize on the Cross-Funnel ROI of Digital PR  Search Engine Journal

It's no secret that digital PR is a top-of-the-funnel activity. When we're investing in promotion through this channel, we need to recognize that the chances of a ...


Why You Need To Work With a Professional SEO Company  News Credits

you are set to get the services you need without breaking a sweat. Here are some of the reasons why you need to rely on a professional SEO company.


More SEO Professionals are Building Relationships to Thrive  The American Reporter

Things look good for a lot of SEO professionals right now but an economic downturn is inevitable. The economy cycles through periods of growth and retraction.


Why Bidding On Your Brand Name is Important  Search Engine Journal

Tim Soulo, CMO & Product advisor at Ahrefs questioned the need to bid on your brand name in Pay Per Click. What the SEO community shared may change ...


Four top web hosting hacks to boost SEO  TechRadar

Pick the right web hosting *service* to boost your website's SEO with these tips.


Lee Pil Mo And Seo Soo Yeon Welcome First Child  soompi

Lee Pil Mo and Seo Soo Yeon are now parents to a baby boy! On August 20, Lee Pil Mo's agency revealed, “Lee Pil Mo's wife Seo Soo Yeon gave birth to a ...


Google Warns: Embedding Instagram Images Can Cause SEO Issues  Search Engine Roundtable

Google's John Mueller was asked about why a site saw a major dropping in image search traffic after embedding Instagram images on his site. John decided to ...


The Importance of SEO Services in India for Businesses  Dekh News

Search Engine Optimisation has become essential for creating a profitable online presence and we can consider it as an important checkbox in marketing.


5 Horrible SEO Mistakes I Made and the Valuable Lessons I Learned  Promotion World

We've all made mistakes, no one can vouch they haven't, however, some tend to be more obvious than others. And then comes that one mistake.


25 of the Best SEO Audit Tools to Improve Your Search Rankings!  Business 2 Community

Carrying out an SEO audit can be a handful. You will spend hours and days trying to cover every aspect of SEO and sometimes you still may not effectively ...


Google's John Mueller says not every Googler is interested in SEO  FlipWeb

This is one of the weirdest answers that you might have imagined. One thing which is a fact is that Google is the best search engine in the world right now.


Next Prolific Training course will cover secrets of SEO - here are some common SEO misconceptions  Prolific North

As part of Prolific Training, Prolific North is excited to introduce a new series of educational interactive workshops designed to take your digital marketing skills to ...


Woollim drops 'W Project 4' concept photos for Kim Min Seo  allkpop

Woollim Entertainment has dropped the third set of photos for 'W Project 4'.Starting from August 23, Woollim has been revealing individual teaser …


Top 3 Tips to Choosing an SEO Agency in London!  The TechNews

London, like every large metropolitan area, has some of the top SEO agencies in the world. That being said, it can feel overwhelming when it comes to choosing ...


Twins 6, Rangers 3: Minnesota completes four-game sweep, SEO ruins my pun  Twinkie Town

Hop on the Minnesota bandwagon - there's always broom for more.


Common SEO Mistakes To Watch For Businesses  Irish Tech News

Common SEO Mistakes To Watch For Businesses By Vaibhav Gurani There are certain SEO mistakes which are well known among every professional as a ...


The Ultimate Guide to Creating a True ‘Ultimate Guide’  Search Engine Journal

Here's how to create a true ultimate guide – the right way – in order to attract more organic traffic and get readers raving about your *content*.


Jo Jung Suk, Park So Dam, & Park Seo Joon top film actor brand values for August  allkpop

The Korea Institute of Corporate Reputation has released brand value rankings for film actors and actresses for the month of August. From…


SEO Versus SEM: What's The Difference?  Forbes

Separate and clearly understand the categories before defining your marketing plan.


NAP, Citations, and Local SEO  Business 2 Community

It's no secret that voice search is on the rise. Whether it's “Hey Siri” or “Hey Google,” the ability to search the internet while driving or cooking is a convenience ...


Five SEO Tips For Doubling Site Traffic  Forbes

There are several different SEO marketing strategies that companies can incorporate into their sites to help gain traction in search results and drive more people ...


Tom Cruise Running for President in 2020? SEO National says “LOL” - Online Free Press release news distribution  TopWireNews

Salt Lake City, Utah, USA, 08/20/2019 / Story.KISSPR.com /. In July the official trailer for Top Gun: Maverick – a sequel 23 years in the making – brought


7 SEO best practices you should be doing regardless of what Google says  Search Engine Land

In many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what ...


The Best Free SEO Tools to Increase Your Rankings  Entrepreneur

You don't need a massive marketing budget to rank higher on Google. The best free SEO tools help you boost traffic and analyze the competition.


Han Suk Kyu, Seo Kang Joon, And Kim Hyun Joo Share What To Watch For In Final Episodes Of “Watcher”  soompi

With “Watcher” spiraling towards the conclusion, the lead actors have picked key points to watch for in the final episodes. “Watcher” follows Do Chi Kwang (Han ...


11 Steps to On-site Video SEO  Practical Ecommerce

Once you decide to invest in video, you still need to figure out how to get people to view and interact with it. That's where search engine optimization comes into ...


6 SEO Tips to Benefit Any Business  Entrepreneur

National Small Business Week is a good time to remind yourself that building a digital business means knowing which SEO tips to implement first. No matter ...


PAWcast: Sarah Seo '02 *16 on How Cars Changed Constitutional Law  Princeton Alumni Weekly

Listen on Apple Podcasts • Google Podcasts • Spotify • Soundcloud. Sarah Seo '02 *16. Nancy Chen Bajraktari. In popular culture the car is seen as a symbol of ...


Leading Auckland SEO Company Opens New Office  Scoop.co.nz

Auckland-based SEO company Clickthrough Digital Ltd will be expanding their reach into Takapuna with the opening of a new office. In August 2019 ...


Creating the Right SEO Plan: Don’t Ignore These Aspects!  MakTechBlog

Posted by Mayank | Aug 21, 2019 | News | 0 |. Creating the Right SEO Plan: Don't Ignore These Aspects! Share this on WhatsApp. Online marketing can be ...


HAPPENING TODAY: Seo Linn to perform at Iowa Irish Fest for second year  kwwl.com

WATERLOO, Iowa (KWWL) – People from all around the world will soon be celebrating all-things Irish in downtown Waterloo. The 13th Iowa Irish Fest starts on ...


Understand how influential SEO is and work towards success  Best in Australia

Search engine optimization is well-known as SEO. It is a bit intimidating initially, but for any business to see success, SEO is crucial. However, plunging into SEO ...


New To SEO? How To Boost Your Rankings With These 4 Easy Tips  Inc.

SEO, or Search Engine Optimization, is a term that has exploded in the digital world over the last decade. It started as a term used primarily by people like web ...


Why Having a User-First Approach to SEO Is Important  Search Engine Journal

One of the keys to success in SEO is striking the balance between pleasing the search engines and the users. Learn how to have a user-first approach to SEO.


Spill It: How much a 25-year-old SEO executive drinks in a week  Metro.co.uk

Holidays can be a boozy time anyway, but this young woman has put that to the test. Find out how much she drinks.


Free $100 goodie bags and meet TV host Danny Seo at Sprouts grand opening Wednesday  Sun Sentinel

Broward County's first Sprouts Farmers Market opens Aug. 28 at 930 S. Federal Highway in Deerfield Beach.


The Top 5 Ways to Prove the Real Value of SEO  Search Engine Journal

Here are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO.


Local SEO Software Market Segmentation, Industry Trend, Growth, Key Players and Research Report 2024  Insta Newsletters

The international research report on Local SEO Software Market provides an analysis on market-size, shares supply-demand analysis, sales value and volume ...


5 On-Site SEO Factors That Matter Most  Search Engine Journal

Let's escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing *content* remain, ...


5 Easy SEO Wins with Powerful Results  Search Engine Journal

Want to get more out of your SEO efforts and sprint past your competitors? These five SEO tactics are easy to execute but can deliver powerful results.


These Are The Biggest SEO Trends Of 2019  Forbes

What SEO tactics should you use this year? How can you make sure your website stays relevant and optimized for the top search engines? Discover the biggest ...


SEO Platforms Market | Size | Analysis | Share | Outlook to 2025  Market Research Columnist

MarketResearchNest.com adds “Global SEO Platforms Market Size, Status and Forecast 2019-2025” new report to its research database. The report spread.


Leaning into SEO as Google shifts from search engine to portal  Search Engine Land

Google's SERP is almost unrecognizable compared to what it looked like just a few years ago. The changes aren't just on the surface, either: Google is ...


In time, exotic ILS might not be so exotic after all: John Seo, Fermat Capital  Artemis.bm

The utilisation of insurance-linked securities (ILS) structures and capacity for exotic, or man-made risks remains small, but as the world continues to.


6 Brilliant Reasons Why You Should Use SEO Tools  Search Engine Journal

Tools are definitely useful for SEO. But in case you're not convinced, here are six more brilliant reasons why you should be using SEO tools.


The Building Blocks Of SEO  eSellerCafe

SEO” is one of those buzzwords that everyone knows, but that few people understand. Most of us know that SEO stands for “search engine optimization,” and.


What's the Value of SEO?  Practical Ecommerce

Here's a look at the cost of optimizing a site for search engines, the value it drives, and the impact of not doing it. The average salary for a ...


My Favourite Things: Danny Seo, Environmental Lifestyle Expert  Hong Kong Tatler

Danny Seo, environmental lifestyle expert and Emmy award-winning television host, founded his first non-profit organisation, Earth 2000, when he was just 12.


Important SEO Trends To Watch In 2019  Forbes

Search engine optimization changes constantly, and businesses that want to stay ahead of the competition need to be aware of them. Keeping a pulse on these ...


7 Best SEO Tools to Help You Rank Higher in Google  Entrepreneur

The key to building and sustaining organic traffic is knowing which are the best SEO tools to use. Today, there are so many SEO checkers on the market that it be ...


14 Common SEO Mistakes (And How To Correct Them)  Forbes

Members of Forbes Agency Council weigh in with the most common SEO errors they encounter, along with how they can be corrected.


Seo Eun Soo To Make Special Appearance In “Hotel Del Luna”  soompi

Seo Eun Soo will be making a cameo in tvN's “Hotel Del Luna”! On August 14, a source from the drama told Newsen, “It is true that Seo Eun Soo will be making a ...


The High Cost of Ignoring SEO  Practical Ecommerce

Ignoring organic search traffic can be costly. I addressed the topic last year at Edgenet Academy (now Syndigo), which helps manufacturers and retailers ...


The technical SEO hierarchy of needs  Search Engine Land

What makes a site become the best site it can be? Healthy, functional sites that have reached their full SEO potential have been optimized based on market and ...


Best SEO tools of 2019  TechRadar

Search no more: these are the very best tools to help boost your site's search rankings.


Targeted SEO: Here’s how to grow a page from 200 visits per month to 30,000  Search Engine Land

Spoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages to see the ...


7 Tips to Improve Your SEO in 2019  CMSWire

SEO continues to be the smart long-term strategy but what SEO means keeps evolving. Here experts offer tips on how to improve your SEO strategy.


On-Site Search & SEO: Everything You Need to Know  Search Engine Journal

Every SEO will at one point encounter the *content* paradox: the more quality *content* your site has, the more useful it is, but the harder it becomes to find that ...


Web Design Practices That Frustrate SEO Pros  Search Engine Journal

It takes a skilled team to build a successful website. That means developers and SEO pros need to work together. Here's how to make it happen.


SEO Guide 2019: Your Strategy for This Year  Search Engine Journal

Are you ready to become up-to-date with the world of search engine optimization? Read WebCEO's guide to learn the top SEO tactics you need in 2019.


The 12 Areas of SEO Knowledge You Must Master to be Successful  Search Engine Journal

The role of an SEO requires mastery of certain skills and knowledge. Here's what SEOs need to master for career advancement and campaign success.


Google’s John Mueller is Asked About Top 3 SEO Factors  Search Engine Journal

A web publisher asked Google's John Mueller for feedback about the top 3 SEO factors Martin Splitt discussed in the first SEO Mythbusters video.


10 Advanced SEO Tips & Techniques You Need to Know  Search Engine Journal

The beating heart of search engine optimization hasn't changed much over the past year: you still need to: Focus on creating valuable *content*. Build high-quality ...


home | site map
© 2006