Increase Your Page Rank Through SEO
Search Engine Optimization (SEO) must be considered a process and over time you can build your ranking and traffic.
Remember, "Rome wasn't built in a day."
This article provides 10 SEO tips that will build your search engine rank.
The Title is (usually) the hyperlink provided in the search results so make sure it's people friendly. Put the most important keyword first, followed by the 2nd?If you need to have your Company name there (branding), put it at the end.
2. Meta descriptions
Use the keywords once or twice in your Meta description. It can be the text that shows up in the description area of the search engine results.
3. H Tags (and proper use)
Have your keywords in an H1 tag at the top of your page embedded in a good description. Not only will it help your rankings but many times the search engines will actually display it in their results.
4. Keyword positioning (on the page)
Have your main keywords high up in the page (the higher the better). The most valuable real estate on a web page is top left corner - people (& engines) read left to right starting from the top.
5. Number and Quality of inbound links
Each link from another web site acts like a vote of confidence - A link implies that the site believes your site has value.
However, all links are not equal. You must get links from sites that have a similar theme to yours ONLY! Anything else may actually hurt your page rank.
6. Linking Text/Description
When building a link campaign, make sure to use keywords in the link. For example, a link with "click here" doesn't help you with search engines. A link such as "Internet Marketing" is much more effective (if that's your keyword).
Also, don't forget to use keywords in your linking description as well.
For the most thorough ebook on developing a strong linking campaign read Jack Humphrey's "Power Linking 2: Evolution!" (http://www.money-teacher.com/PL2.htm)
7. Content is "King"
Not only is quality content what people are looking for, but content is also what the search engines are looking for. Content is basically "food" for the search engines.
IMPORTANT: DO NOT try to "trick" search engines with useless content. Not only won't this work, but it will bother potential customers. Also, while you want to mention your keyword, DO NOT "keyword stuff". A too high word density will penalize you - make it natural.
8. File size
Keep file size as small as possible. It will make for faster loading pages, happier visitors and the search engines like them.
9. Bold & Italic
It's good practice to highlight your keywords in your copy a few times, but don't overdo it.
10. Alt tags in image links
Search engines can read text but they can't see a pictures. Putting in Alt text for a graphic tells the search engine what it is about and also helps people who have their graphics turned off. Make sure to put your keywords in your Alt tags.
Here is an example:
Once your site is optimized for the search engines, you can then start submitting your site. Practice these tips and over time you will see your search engine rank increase.
Copyright 2004 Adam Waxler
About The Author
Adam Waxler owns and operates The Money Teacher web site and publishes The Money Teacher's Home Business Tips Newsletter teaching others how to reach online success. To get your free newsletter subscription send a blank email to: firstname.lastname@example.org or visit our web site at http://www.money-teacher.com.
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Am I alone as I survey that vast wilderness outside,Sat at home every day fettered by my own foolish pride,I may believe I can conceive stunning cunning plans,Yet I perceive the web I weave is lacking vital strands,It may transpire my destiny is to conquer virtual space,But I must wire the best of me to another spidery face,For although knowing everything about business and site,To grow means throwing other experts in to get it right,So even this experienced spider who spins webs so fine,Needs for bliss a guider to show the whole world online,His creation, born bred and reared , now standing serene,Will evoke elation and be revered if it can only be seen,There's no point in Picasso no mike in Michelangelo,If the joints a no go and the sound man doesn't show,So that treasure you're concealing from total global view,Measures up and has meaning with others helping you,We all have inborn talent and also inborn failings,So often scorn a balance, chained to our own railings,And our world misses a website that deserved to be a star,But not unfurled in all its might, merely cowering from afar,Why not take your Van Dyke, or Rembrandt seen by few,And let us make it see the light, exposed to global view,Don't hide them in shadows behind barriers of your mind,Where pride and jealous arrows make them hard to find,Instead turn to experts just as good as you would like to be,Who you'll learn to trust, and who will set your website free.John Fowler trained as a Mathematican and has worked in the IT industry for over 30 years, much of the time in sales related functions.
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