SEO Information

Link Horse Trading For The PR Challenged


After 105 days Google finally updated PR. And it's about time. There for awhile you couldn't swing a dead cat and not hit an anxious post on a seo forum wondering where the update was.

Still you can't blame them for asking. PR obsession is catchy. (And you know if you're obsessed.) Besides when you have a metric to help identify a higher quality link trade from a lesser one, why not use it?

But maybe it's time to start thinking in terms of linking in a post PR world. You know without consideration of that little green bar of PR. (gasp) Well, okay what was I thinking? Let's not go that far - yet!

Yet if 105 days between PR updates becomes the standard maybe we should discuss what owners of PR challenged sites can do to get links. As long as we can agree none of the ideas I'm about to share will work nearly as well as having PR 6 links pages.

Agreed? Good. Then let's pass GO and see if we can't collect $200. Or at least snag a few links for those PR 2 or PR 3 sites waiting for the next PR update by using "bundling" or "multiplying". Starting with a

===> Link Bundle Up

By "bundle up" I mean to sneak in one or two lower pagerank sites along with a site with decent PR in the link swap request. Put your potential partner's linking info on all sites. Email your linking info for all including the PR challenged sites. Then see how many take the bait. The decent PR link could just be the sugar that helps them swallow trading links with a zero PR site. Especially if you point out you have a history of developing high PR sites.

===> Link Bundle Up - All or None

Place more than one linking opportunity on your add url page. And insist that to get any links a link partner must link to all.

===> Link Bundle Up - Ethical Bribe

You might call this one "being creative" so put on your thinking cap. Come up with an answer for the question "What can I offer in exchange for a link?"

Reason for asking? I just got an email from an apparently brand new PPC offering me three things:

  • a customized toolbar to give to my customers

  • rights to 2 CDs worth of stuff to give away

  • $50 worth of clicks
An appealing package, no? All for just a link? Why not?

Sure you may not have that much to offer. But maybe you could put together a commercial grade special report to give away as an inducement? Which could be used as a bonus for new subs or bundled in with their product. Made all the more appealing if it has links to your product your partner could brand with their affiliate ID?

===> Link Multiplication

Let's unleash the horse trader in you. Offer a 3:1, 5:1, or whatever it takes for one - link swap. Making it clear that by helping you with one link your partner stands to gain so much more. Especially since once PR updates they'll have X high PR links back to their site from yours. All for the price of one measly link to you. Put that way they're really helping themselves aren't they?

===> More Link Multiplication

Offer a link on your links page plus throw in a directory link.

Even better here's where you can get a nifty directory script - no charge. It's called Link Management Assistant. http://www.onlinemarketingtoday.com/software/link-management

Using a tightly themed directory as a link magnet has the potential to take on a life of it's own. As it pulls in links to your site by the droves.

So there you have it. Five ways to bundle or multiply your linking opportunities.

Look, we traded links long before Google pagerank even existed. So while those around you are suffering from "poor PR" angst it might not be a bad idea to test other ways to get links don't you think?

Sure it's more work.

Yes your hit rate will probably be less than if you're offering a link from a page sporting PR 6.

But any links you do land will be better than nothing, right? And can jumpstart your link building efforts. Even when dealing with the PR obsessed - while you wait for the next 105 days to pass. Ooops, just kidding about that 105 days part. I hope.

Copyright 2004 John Gergye

About The Author

John Gergye shares more ideas like this in his just updated eBook "Traffic From Google in 35 Days". Find out more here: http://www.traffic-test-tube.com/j/tfg35cl.shtml. Or test your search engine IQ by taking his seo quiz http://www.traffic-test-tube.com/search-engine-quiz.shtml and get the free special report "Coming Out On Top".


MORE RESOURCES:
Is content still king for SEO in 2019?  Techaeris

At the mention of search engine optimization, there is not a doubt that one of the primary elements that come to mind is *content*.


SEO Checklist to the Perfect Location Page  Search Engine Journal

This local SEO location page checklist covers several possible questions a website guest may have when learning about a local business.


How Digital Marketers Leverage Schemas to Drive SEO & Voice Search [WEBINAR]  Search Engine Journal

Schema and voice search are impacting SEO opportunities this year. In this webinar, discover the top strategies to help your business get ahead.


UX, Content and other secrets to Overstock’s SEO turnaround  Search Engine Land

Discount online retailers Overstock is no stranger to search struggles. It was one of the larger sites to be hit by a link penalty back in 2011. And in 2015 the ...


Best SEO Strategy for Law Firms Is Content Marketing  The National Law Review

If you want to attract more visitors to your firm's website, you need both SEO and a *content* strategy. You need to set up your website pages correctly so that ...


Predicting the ROI of SEO [PODCAST]  Search Engine Journal

Francois Goube offers tips on predicting the ROI of SEO, the key factors you need to consider, and how to get the data you need for your projections.


White Label SEO Service for Agencies  Baltimore Post-Examiner

Do you get asked frequently if you offer SEO services for your marketing clients? There are an array of services a digital marketing agency typically offers.


Sarah A. Seo  CityLab

Sarah A. Seo is an associate professor at the University of Iowa College of Law and the author of Policing the Open Road.


A New Era of Google Search: What It Means for SEO  Search Engine Journal

The future of SEO looks like it will have less search in it. Here are some of the fundamental changes in Google search and how SEOs should adapt.


Leaning into SEO as Google shifts from search engine to portal  Search Engine Land

Google's SERP is almost unrecognizable compared to what it looked like just a few years ago. The changes aren't just on the surface, either: Google is ...


How a localized SEO campaign delivered global market share, lifted revenue  Search Engine Land

For businesses looking to expand and grow internationally, SEO can play an important role in scaling growth. Last year, the Dublin-based Digital Marketing ...


Negative SEO Is Not Your Problem  Practical Ecommerce

Webmasters cannot prevent negative SEO. Thus it creates much fear among ecommerce owners. But that fear is overrated and possibly unnecessary.


Web Design Practices That Frustrate SEO Pros  Search Engine Journal

It takes a skilled team to build a successful website. That means developers and SEO pros need to work together. Here's how to make it happen.


7 Tips to Improve Your SEO in 2019  CMSWire

SEO continues to be the smart long-term strategy but what SEO means keeps evolving. Here experts offer tips on how to improve your SEO strategy.


8 free keyword research tools for SEO (that beat their paid alternatives)  Search Engine Land

All of them differ in features, amounts and sources of data, and, definitely, prices. But which of them do you really need? And, most importantly, do you have to ...


Keeping An Eye On SEO And The News  The NonProfit Times

Wounded Warrior Project (WWP) saw an influx of “injured warriors” pop up within its keyword searches during the NBA Finals last month. The Golden State ...


Study Reveals the Top 5 SEO Mistakes Made by Marketing Agencies  Search Engine Journal

A study of top marketing agencies reveals the most common mistakes made when it comes to SEO.


SMX Advanced through the lens of a young SEO professional  Search Engine Land

At a very young age, I knew digital marketing was the career for me. I was instantly drawn to the evolving search landscape and intrigued by customer behaviors ...


Six SEO Tips To Boost Search Traffic For Law Firms  Forbes

Tackling the world of search engine optimization and organic traffic may seem overwhelming.


SMX replay: SEO that Google tries to correct for you  Search Engine Land

Search engines have seen the same SEO mistakes countless times, and as Patrick Stox, SEO specialist at IBM, said during his Insights session at SMX ...


7 SEO Insights You Can Learn by Mining Your Help Desk  Search Engine Journal

Your help desk is a treasure trove of customer insights that your marketing, sales, and customer *service* teams can all learn from. Depending on the size of your ...


The High Cost of Ignoring SEO  Practical Ecommerce

Ignoring organic search traffic can be costly. I addressed the topic last year at Edgenet Academy (now Syndigo), which helps manufacturers and retailers ...


Holy Grail SEO: High Volume, Low Competition Keywords  Search Engine Journal

Discover the importance of low competition keywords, who should be going after them, and how to use them in your SEO strategy.


What's the Value of SEO?  Practical Ecommerce

Here's a look at the cost of optimizing a site for search engines, the value it drives, and the impact of not doing it. The average salary for a ...


SEO Basics for SaaS Companies  Search Engine Journal

SEO is an important marketing channel for modern-day businesses. Learn what SaaS companies must consider when executing an SEO strategy.


How to Increase SEO Lead Volume by 300% [Webinar]  Search Engine Journal

Join our next webinar to learn the key tactics you can execute to improve your search discoverability and drive more leads.


WordPress Plugin SEO by RankMath Security Update  Search Engine Journal

SEO By RankMath, a popular SEO plugin recently fixed several vulnerabilities. One of the issues fixed allowed a subscriber to reset the plugin settings.


Only 30% of SMBs would recommend their current SEO provider, survey finds  Search Engine Land

“I was surprised to see that many clients blame themselves for the SEO agency relationship going sour,” said Brian Dean, founder of Backlinko, referring to his ...


SEO vs. PPC: A Few Forgotten Truths  Search Engine Journal

Still torn about the merits of SEO vs. PPC? These five forgotten truths in the SEO versus PPC debate can help you come to a good conclusion.


How Dofollow and Nofollow Links Impact SEO  CMSWire

We've asked SEO experts to explain the difference between Dofollow and Nofollow links, why they both matter, and how you can start building them.


Possible Google Search Ranking Algorithm Update July 11 & 12th?  Search Engine Roundtable

I am seeing some limited chatter within the SEO community about a Google algorithm update happening around July 11 and 12th. The chatter, to be honest, ...


SEO in 2019: 17 Tips for Beginners to Rank Higher on Google [Infographic]  Social Media Today

Are you new to the confusing world of search engine optimization (SEO)? Are you trying to work out how to get your website to rank higher on Google? The team ...


5 Tips to Optimizing Your Content for SEO  Business 2 Community

Optimizing your *content* for SEO is the most effective way to ensure your *content* will rank in search engines. What is your audience searching for?


5 Ways to Build a Google Algorithm Update Resistant SEO Strategy  Search Engine Journal

Here's how you can set up your websites to be more resistant to Google's algorithm updates and less dependent on organic traffic from the search engine.


How to avoid an SEO nightmare when changing domain names  TechRadar

Changing domain name can be stressful and create a host of problems. Here's what we did to minimize both.


SEO Testing Service Market Overview, Growth Forecast, Demand and Development Res  News by Intelligence Journal

The SEO Testing *Service* Market Report offer the complete scenario of the industry and valuation of upcoming Trends for future market. It also gives the analytic ...


SEO Manager - Built In  Built In Chicago

Built In is hiring for a SEO Manager in Chicago. Find more details about the job and how to apply at Built In Chicago.


Can Changing Titles Cause a Ranking Drop?  Search Engine Journal

Worried that changing title tags of articles you've already published can cause a drop in rankings and traffic? Read this to find out what could happen.


Behavioral Shifts In Voice Search Demonstrate Need For SEO 07/09/2019  MediaPost Communications

Consumers are shifting their behavior toward using their voice to find answers, albeit slowly. The Voice Assistant SEO Report For Brands -- released in July by ...


TitleTap reveals results of SEO, security efforts | News  The Title Report

TitleTap recently released the results of its 2019 customer-wide study on search engine optimization (SEO) and security. TitleTap's study also examined ...


Google’s John Mueller on Retaining SEO After Migrating Web Platforms  Search Engine Journal

Google's John Mueller recently offered advice on migrating to a different web platform with minimal impact on SEO.


Yoast SEO 11.5 updates the mobile snippet preview  Search Engine Land

With its latest update, the Yoast SEO WordPress plugin has revamped its mobile snippet preview. It now generates a preview of what your *content* will look like ...


Google Isn’t Really Biased Against Conservative Websites – Here’s Why  Search Engine Journal

Is Google in some way biased against conservative sites – especially in news? Some people believe this. This controversy has been growing over the last ...


Clients Who Pay More for SEO Services Report Higher Satisfaction Rates  Search Engine Journal

A study finds clients spending above average for SEO services are more likely to be satisfied than clients spending less.


TapClicks Acquires iSpionage To Enhance Its SEO Solutions  MarTech Advisor

Adds Competitive Advertising, SEO and SEM Intelligence to Its Portfolio of MarTech Solutions.


Facts About SEO Every CEO Should Know About  CEOWORLD magazine

As the heads of companies, CEOs must understand all aspects about the running of the business and how they impact on the achievement of the primary goals.


15 SEO Plugins for WordPress  Practical Ecommerce

Here is a list of search-engine-optimization plugins for WordPress. There are all-in-one plugins that provide a variety of tools and, also, plugins to improve ...


Digital Marketing Specialist, SEO - Truss  Built In Chicago

Truss is hiring for a Digital Marketing Specialist, SEO in Chicago. Find more details about the job and how to apply at Built In Chicago.


Why PR pros should be part of your SEO and social media teams - PR Daily  PR Daily

Digital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of ...


Yoast SEO 11.6 updates how-to structured data block, following Google’s changes  Search Engine Land

Yoast's WordPress SEO plugin has been updated with new how-to blocks. The latest release also adds tabs to the top of the meta box as well as schema and ...


5 Reasons Your SEO Efforts Aren’t Producing a Good ROI  Business 2 Community

Why aren't Your SEO Efforts Producing ROI. Search engine optimization is a good investment for most companies because when done correctly and well, ...


SEO Checklist for Website Redesigns and Replatforms  Practical Ecommerce

Major website redesigns and replatforms can kill organic search traffic. Use this checklist to minimize the impact.


Best Chicago SEO Agency Awards for June 2019 Issued by 10 Best SEO  Yahoo Finance

Finding the best SEO agency is always a challenge, which is why companies would do well to turn to a list that evaluates them based on what they have to offer, ...


SEO Content Writer - Dealer eProcess  Built In Chicago

Dealer eProcess is hiring for a SEO *Content* Writer in Chicago. Find more details about the job and how to apply at Built In Chicago.


Barred From Online Ads, CBD Sellers Throw What They Can at SEO and See What Works  Morning Consult

Policies on CBD advertising vary by platform, creating a chaotic ecosystem for CBD brands trying to figure out how to best market their products.


Retargeting Improves Conversions from SEO  Practical Ecommerce

Retargeting turns visitor actions on your site or app into a second chance to capture a sale. It's an excellent way to move top-of-funnel traffic from organic search ...


How to Google Penalty-Proof Your SEO Strategy  EIN News

Google practically has a monopoly when it comes to organic traffic, and most websites derive the majority of their traffic via organic search visitors who click.


Troubleshoot Your SEO Issues Using The Wayback Machine  Forbes

Website updates can be a huge headache. Anytime you make major design, code or *content* changes to your website, you run the risk of an unforeseen bug ...


Google made 3,200 changes to search in the past year  Search Engine Land

Google made over 3,200 changes to its search system last year alone. That tidbit came out Monday in a Google blog post on keeping its search results relevant ...


Seo Dong-joo wins 2019 LMoA Young Artist Award  The Korea Herald

Artist Seo Dong-joo has won the 2019 LMoA Young Artist Award, the Lotte Museum of Art's annual award for an up-and-coming artist in South Korea. Seo, the ...


Breakfast with an Expert: SEO - What You Should Know  Prince William Living

Bring your own coffee and join us for Breakfast with an Expert, a morning filled with information from an expert who will give you actionable advice that you can ...


Australian SEO startup Longtail UX secures $2.5 million in funding  Which-50

Longtail UX, an Australian startup which improves website ranking and ad performance on Google has secured $2.5 million in new funding to expand into the.


Healthmark, a Boutique Medical Marketing SEO Company that Might take Thailand's Healthcare Industry by Storm  Prestige Online

When it comes to SEO marketing for the healthcare industry, there is no one better than Singapore's leading digital marketing company, Healthmark.


SEO Mythbusting Video On The Future Of The Web (Web Evolution)  Search Engine Roundtable

Martin Splitt had a chat with his colleague at Google Dion Almaer the Director of Web Development Ecosystem about SEO and the future of the web. It was an ...


Homeland Security case crosses paths with Asian spa investigation  KRDO

From prostitution to human trafficking, our monthslong investigation into Asian Spas in El Paso County found us on the trail of a Korean woman who was the ...


Moz Expands Partner Ecosystem, Delivers Best-of-Breed Local Presence Management & SEO  MarTech Series

Moz, Inc., the leader in search engine optimization technology, announced the expansion of its Partner Ecosystem. Uberall, Web.com, and SinglePlatform join ...


7 Best Alternatives to Yoast SEO WordPress Plugin  Search Engine Journal

There are several great alternatives for WordPress SEO plugins in addition to Yoast. Check out this list to see your options.


Russia's Government Prepares New KPI for SEO Managers  The Moscow Times

Russia's government has prepared new Key Productivity Indicators (KPI) for top managers of State Owned Enterprises (SEOs) for the next three years, the ...


SEO Poll: Many SEOs Still Focusing On Desktop Page Analysis  Search Engine Roundtable

Alyeda Solis posted a Twitter poll that received almost 1000 votes that showed that many SEOs are still pretty focused on the desktop analysis of their web ...


Web Content, Search Portals, SEO Services And Social Media Market Is Expected To Reach $772.9B By 2022 - Press Release  Digital Journal

"Web *Content*, Search Portals, SEO Services And Social Media Market By Segments (Internet Search Portals, Digital Publishing And *Content* Streaming, Search ...


Search Marketing Software Market to Outlook 2024 – WordStream(US), Moz(US), SEO Book(Greece), LinkResearchTools(Austria), SpyFu(US)  Rise Media

Latest Study on Industrial Growth of Search Marketing Software Market 2019-2024. A detailed study accumulated to offer Latest insights about acute features of ...


Athletes of the week: Madison Seo and Ella McVittie  TheSpec.com

Mountain Volleyball Club athletes Madison Seo and Ella McVittie were selected to attend the Ontario Volleyball Association Regional Team Program. Seo, of the ...


4 Ways SEO Helps Law Firms  NuWire Investor

When you've finally started a law firm, you will think you are going to earn a lot of income. That is where you are wrong because you have a lot of competitors ...


Here’s another sneak peek at the SMX East agenda  Marketing Land

I'm checking in with an update from the Search Engine Land editors: They're wrapping up the SMX® East agenda. It's going to be bigger and better than ever ...


Six Content Promotion Tactics to Fuel Your SEO Success  MarTech Advisor

Your *content* and SEO planning should go hand-in-hand. Here are some strategies to ensure they do just that. Kim Kosaka, the Director of Marketing at ...


Content, SEO and paid search must work together to be effective  mUmBRELLA*

At Mumbrella360, Online Marketing Guru's Mez Homayunfard and Saf Chowdhury taught delegates how to build and optimise the digital trifecta, leveraging ...


Adam Ondra and Chaehyun Seo stars in Chamonix  Planetmountain

The second stage of the Lead World Cup 2019 was won in Chamonix on Saturday night by 15-year-old Chaehyun Seo and Adam Ondra. The Speed World Cup ...


SEO Metrics Explained: MOZ DA, Ahrefs, SEMRush, Alexa and More  Business 2 Community

There are a number of SEO tools that can help you achieve better results in search engine queries. Each have their strengths and weaknesses as well as their ...


Is Boris Johnson a bus-building SEO genius?  New Scientist

Boris Johnson's bus mentioning SEO trick, plus lemon-powered cars and space's most expensive mistake in our weekly round-up from the world of weird.


Endless AI-generated spam risks clogging up Google’s search results  The Verge

The ability of AI to generate text is becoming increasingly worrying. Experts have warned it could be used for political misinformation, but another target is ...


Kang Ji-hwan admits sexual assault, apologizes to victims; Seo Ji-suk to take over as 'Joseon Survival' lead  MEAWW

One of the victims stated she woke up to witness Ji-hwan forcing himself on the other victim. She said she believed she was sexually assaulted as well, as her ...


Best Home Page to Deep Link Ratio for Link Building  Search Engine Journal

How important is it to link to deep pages as opposed to the home page?


How to Improve Your Search Discoverability & Boost Lead Volume  Search Engine Journal

Our job as search marketers is to make the brands we *service* – whether in-house or at an agency – discoverable. And then, ideally, turn that discoverability into ...


Roofer Winner, a Top Digital Marketing Agency Offers Effective SEO Services for Roofing Companies - Press Release  Digital Journal

Roofer Winner is a digital marketing agency specialized in providing SEO and retargeting services to roofing companies.Chicago, IL - Roofer Winner is a digital ...


Networking and Local SEO  Business 2 Community

As a business owner you know there are many things you can hire a marketing agency to do for you. Everything from writing blog articles, creating images or ...


WLU appoints new SEO for Brantford campus  KitchenerToday.com

Newly appointed SEO Heidi Northwoord joined the Faculty of Liberal Arts at Laurier in 2014.


Best Local SEO Agency Awards Released for June 2019 by 10 Best SEO  Yahoo Finance

When small businesses want to gain more customers or a higher level of visibility, they will have to spend some time finding the best local SEO agency to help ...


Ashley Kreuer's Blog - Implementing SEO in Video Games  Gamasutra

So we all know Google and other search engines use a variety of optimization techniques. How does that apply to video games? Well the classic example.


Debunked: Why Do People Still Believe “Domain Name Age” Matters for SEO?  StrategicRevenue.com

PALM BEACH – I stumbled on a post today about "domain age" and SEO and how it is a long debunked "myth" that domain name age matters when it comes to ...


Moon and Owl Marketing Assists Texas Breast Center With SEO - Press Release  Digital Journal

Fort Worth, Texas based Moon and Owl Marketing recently announced that they would be assisting the Texas Breast Center with their SEO needs. Greg Gorman ...


Park Hang-seo representative releases statement regarding status of his Vietnam contract  FOX Sports Asia

Park Hang-seo and his Vietnam contract extension has been a subject of several news stories in the recent months, and now the coach's representatives have ...


What are the main skills you need to acquire to be a successful SEO person?  RecentlyHeard.com

Want to divert more traffic to your brand's landing site and gain more revenues, then you need an effective SEO strategy to help take you to that point.


Best San Francisco SEO Agency Awards Given for June 2019 by 10 Best SEO  Yahoo Finance

It is a longstanding challenge for companies to find the best SEO agency to update their sites or add in SEO during the development of a site. This process is ...


Korean Actress Oh Yeon-Seo Teases Her Upcoming TV Drama With Ahn Jae-Hyun  E! Online

The Korean actress tells us what she looks out for in roles and why she loves to play strong, independent characters.


7 Reasons to Invest in SEO  Newswire

SEO, or search engine optimization, is important and necessary to any online business, or business with a website.


Get High Quality Backlinks from Marketing1on1.com To Help Improve the SEO - Press Release  Digital Journal

Backlinks are highly important for any website, they can not only help in bringing quality traffic to the site but can also improve your SEO and internet marketing.


What Are The Benefits Of Hiring SEO Experts?  CEOWORLD magazine

There are SEO companies all around the world, and there is one in San Jose SEO expert too, and that too by the name of smart street media.


SEO Testing Service Market Forecast 2019 – 2025 | 99 Percentage, SEO Tester Online, Click Information System  Pioneer Reporter

Los Angeles, United State, July 11, 2019, – – The report comes out as an intelligent and thorough assessment tool as well as a great resource that will help you ...


Colorado SEO Company Includes God in SEO Strategy? (A Glimpse at Colorado Web Impressions)  PRUnderground

Christian based digital marketing company Colorado Web Impressions explains why God is at the center of their SEO, Web Design, and digital marketing ...


Video: Mike King on the evolution of link building  Search Engine Land

Last week I had the opportunity to sit down with Michael King of iPullRank to discuss his experience within SEO. Mike is known for his work over the years ...


home | site map
© 2006