What Is Search Engine Optimization And Why Do I Need It?
Purchasing web design service is confusing with all of the different buzz words floating around. In an earlier article I discussed the differences between custom web design and web design based on templates. Another service being pushed by many web developers is search engine optimization (SEO). It has become a huge field in the last few years despite the fact that many purchasers of web development services are not clear on what it is or why they need to consider it in the making of their site.
What is Search Engine Optimization (SEO)?
Nearly every internet user finds new web sites using a search engine such as Google, Yahoo, or MSN. You go to their site, type in what you are looking for and usually find it in the top two or three results. What goes on behind the scenes of every internet search involves complex software intelligent enough to figure out which pages are the most relevant to your search. If you are looking to buy a product online, you will search for the product name and typically buy it from a company who comes up near the top of the result list. Search Engine Optimization is the process of figuring out which search phrases, or "key words", potential customers might use to find what you are offering, and then doing whatever is necessary to move to the top of the search results so that these searchers visit your site.
Figuring out what key words to target is a tricky process. If you run a company that sells candy, your first thought might be to target the key word "candy". There are a number of problems with targeting such a general word or phrase. If somebody is logging on to the internet to buy candy, they are just as likely to use a search phrase like "chocolate". The other problem is that if someone searches for "candy", they might simply be looking for recipes or information. Spending money on search engine optimization which results in visits from recipe seekers will not be beneficial to your company or to the searcher. Luckily, there are many tools available, such as WordTracker, to do proper key word research and determine exactly which phrases are the best to target.
The second part of the search engine optimization process is crafting your site to be near the top of the search results for the phrases you chose. This can be very difficult, as the World Wide Web is full of competing web sites that would like to be higher on the list. There is a wealth of information describing exactly what you can do to have a good shot at being in the top results. I will discuss some of these methods more in depth in future articles. In the meantime, I recommend reading the information at Bruce Clay's web site. It is the best resource on the internet for good, free information on SEO.
Why do I need Search Engine Optimization?
If you are going to promote your website through standard advertising (i.e. print, TV, or radio), you might not need to invest very heavily in SEO. Most startup companies do not have the budget to promote their site through those mediums. If that is your situation, doing some careful research about SEO can help you access a form of advertising that is nearly free and reaches millions of people interested in exactly what you have to offer. If you have the budget to pay a professional for this service, make sure to investigate very carefully and get examples of their work. If a company offers you a guaranteed top spot on Google, be weary. True SEO professionals will tell you the truth: that getting a high search ranking for a competitive key word phrase will take months of diligent work and planning, and involves many factors that you cannot control due to competition for the elusive top spot.
When you write the copy for your web site, use language that contains your key words. Try to provide information that your visitors will find useful. People are much more likely to buy a product or service from a company that gives some of its expertise for free. It is also important to continually update the information on your site to keep visitors returning to see what new information is available. Hopefully they will make a purchase along the way.
About The Author
Max Glantzman is the head designer and owner of JuiceBox Design, located at http://www.juiceboxweb.com/. Visit the Web Design Advice Forum on the site for free advice from him and other professional web designers.
The real-time SEO shift: Research, ranking and recommendations Search Engine Land
Evolving consumer expectations driven by the breakneck speed of technological advancements are pushing marketing teams to the brink. Companies of all ...
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
You don't need a massive marketing budget to rank higher on Google. The best free SEO tools help you boost traffic and analyze the competition.
SEO Guide to Angular: Everything You Need to Know Search Engine Journal
Learn how to optimize your Angular website for search engine crawling, rendering and indexing in this technical SEO guide.
How startups can use Amazon's SEO best practices to dominate new shopping verticals TechCrunch
Amazon dominates the top ranking positions of Google for tens of thousands of ecommerce queries, but there are plenty of products in newer shopping ...
The London SEO Community Is Special Search Engine Roundtable
I am sitting here in the London airport waiting for my flight out and I keep thinking how amazing the SEO and SEM industry and community is here in London.
How to Approach Content Creation for SEO [PODCAST] Search Engine Journal
Discover a three-step framework for creating a sustainable *content* strategy for search and how to analyze *content* that Google favors.
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
In many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what ...
10 Chicago SEO & SEM Agencies To Know Built In Chicago
Chicago is home to a large selection of top-tier SEO/SEM agencies that can help. We've rounded up 10 you should know.
Does Artificial Intelligence Mean SEO is Dead? South Florida Reporter
SEO is currently changing and shifting thanks to things like Artificial Intelligence and voice searches. Do these changes mean that SEO is dead? This is a highly ...
Here’s what you need to know about image optimization for SEO Search Engine Land
A lot can be said about web performance and images. This post aims to provide an overview of key aspects of image optimization to help with your SEO efforts, ...
Google: SEO Contests Are Useless and Should Be Ignored Search Engine Journal
Google's John Mueller sounded off on SEO contests, warning people they're a waste of time and effort.
Meet Cocolyze, the SEO Tool That REALLY Simplifies Your Work Search Engine Journal
This post was sponsored by Cocolyze. The opinions expressed in this article are the sponsor's own. A few months ago the SEO solution, Cocolyze.com ...
What to Know About Technical SEO in 2019 Business 2 Community
A lot of businesses must maintain their visibility and relevance in a search engine box. Data is king in 2019 because people don't look on the yellow pages ...
Drive Traffic To Your Website With These 3 SEO Tips Forbes
Your business can be impacted by an online presence, for better or for worse. Owning a website isn't enough to make a positive impact on your business, ...
51% of D2C Brands Say SEO is a Top Acquisition Channel Search Engine Journal
A report on direct-to-consumer (D2C) marketing in 2019 finds that SEO is a top acquisition channel for most brands. When asked "what are your top 3.
11 Ways Get Maximum Efficiency from Your SEO Team’s Efforts Search Engine Journal
Want to get the most out of your SEO team? Here are 11 tips to help maximize your team's efficiency and make sure your efforts produce results.
Holiday SEO & Marketing Strategy: Win More Traffic, Rankings & Sales Search Engine Journal
Planning in advance is key to getting a head start on the holiday seasons. Here are six key things to consider in your holiday marketing strategy.
SEO vs PPC: Which One Works Better? [Infographic] Social Media Today
To increase the visibility of your website in search engine results, the two main strategies you can consider are search engine optimization (SEO) and ...
How Do Ads, Interstitials & Supplemental Content Affect SEO Visibility? Search Engine Journal
Editor's note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might ...
Technically-Sound SEO Won’t Always Rank High Business 2 Community
It's one thing to have technically sound SEO – a well-optimized site that loads quickly has image SEO in place with alt tags, descriptions, and captions, a sitemap ...
Naver SEO: Best Practices for South Korea Search Engine Journal
Want to expand your potential audience reach in South Korea? Then you need to know these SEO best practices for your Naver search strategy.
How to Spy on Competitors with Python & Data Studio Search Engine Journal
This Python script will allow you to scrape Google for a set of keywords and export those results into Data Studio to visualize competitor insights.
Google launches new video series: SEO Mythbusting Search Engine Land
Google is launching a new video series on its Webmaster YouTube channel, called “SEO Mythbusting.” The video series will feature Martin Splitt from the ...
The Complete Guide to On-Page SEO Search Engine Journal
Search Engine Journal's ebook, The Complete Guide to On-Page SEO, tackles the top on-page SEO factors that impact your pages' visibility on the SERPs.
Comparing SEO to PPC Practical Ecommerce
Search engine optimization is different than pay-per-click advertising. While they share the goal of driving searchers to a website, you can't expect the immediate ...
Your 7-Step Image SEO Survival Guide Business 2 Community
SEO might seem complicated because there's a lot that goes into it—keyword optimization, site speed, link building, meta tag optimization. But SEO is not too ...
SEO Test Proves New GoogleBot Is Live Search Engine Roundtable
Valentin Pletzer didn't want to just take Google's word that the new evergreen GoogleBot is live, so he tested it. In short, Google's word was the truth and the new ...
Voice Marketing Starts with Smart SEO Street Fight
Voice search is a hot topic in the search marketing world—and with good reason. Nearly 70 million American adults own one or more smart speakers, an install ...
7 Methods to Research & Analyze Your Audience for SEO Search Engine Journal
Want to up your SEO game? Here are seven methods, and some useful tools, that will help you research and analyze your audience for SEO.
WEBINAR: New Secrets to SEO Success Ward's Auto
Thursday, June 6, 2019 | 2 PM ET/11 AM PT. 91% of shoppers don't move past page one of search results, and with search engine algorithms changing ...
2019 SEO Trends | Marketing Infographic MarketingProfs.com
Search engine algorithms evolve continually, so marketers need to keep pace with changing search engine optimization trends. This infographic helps you do ...
How Resilience Turned A Homeless Teenager Into A Millionaire SEO Entrepreneur Forbes
As a young teenager he Harry Sanders launched a promising tech business. When it crashed he ended up homeless and living on the streets. But his resilience ...
SEO for Events: 5 Tips to Increase Visibility & Boost Attendance Search Engine Journal
Here are five SEO tips to leverage the different SERP features available for events, increase visibility, and boost attendance.
User-generated content for SEO: The cost-benefit analysis you need Search Engine Land
Reviews, videos, photos, questions and answers, comments and other user-generated *content* (UGC) can give search crawlers more information to figure out ...
Why Video SEO Marketing is The Next Content Medium Powerhouse Influencive
The line between what determines a successful marketing strategy and one that falls behind is often very thin. Cultural and generational trends fuel digital ...
How to Promote Your Brand: SEO or PPC? [Infographic] Business 2 Community
Marketers face a common challenge of choosing between different methods of marketing their brand, and there are many different ways to market your brand.
SEO Specialist - LogicMonitor Built In Austin
LogicMonitor is hiring for a SEO Specialist in Austin. Find more details about the job and how to apply at Built In Austin.
SEO 2020: Welcome to the New World of Voice Optimization MarTech Advisor
Penny Wilson, CMO at Hootsuite talks about brands finding their Marketing 'Voice' through Search. If I need to settle a friendly disagreement with my husband, ...
10 Essential On-Page SEO Factors You Need to Know Search Engine Journal
Editor's Note: This post is from Search Engine Journal's new ebook The Complete Guide to On-Page SEO. This in-depth guide will teach you the essentials of ...
Top SEO Tricks to Rank on Google in 2019 Business 2 Community
Keeping track of all the changes that are happening in the dynamic world of SEO is a difficult task. You might have just found the sweet spot of SEO best ...
Google Launches Video Series On SEO Myth-Busting Search Engine Roundtable
Google has announced with a video on the Google Webmasters YouTube channel a new video series named SEO mythbusting. The trailer for the series looks ...
3 Tips To Building an SEO Strategy That Can Dominate the Market All the Time Foreign Policy 2018
Read this article and find out what are the top 3 tips for building an SEO strategy so you can dominate the market all the time. Always stay ahead of the system ...
Common SEO Myths You Should Stop Believing in 2019 CEOWORLD magazine
SEO is your go to marketing tool for all of your internet-based *content*. The beauty of SEO is that you are able to do it and manage it yourself whilst learning how ...
Yoast SEO 11.2 lets webmasters tailor their schema output Search Engine Land
Yoast SEO continues to add support for structured data with its 11.2 update. This latest version of the plugin lets webmasters insert their own pieces of schema ...
SEO FAQs – 7 Questions Our Customers Often Ask Business 2 Community
According to HubSpot's State of Inbound 2018 report, generating traffic and leads is the biggest marketing challenge for brands. The same report says 54% of ...
10 Key Steps To Building A Great Small Business Website Forbes
If you are looking to build a new startup website or make your current site more effective, here are 10 key steps to getting started and helping your small business ...
The SEO Advantages of Machine-Readable HTML5 Semantic Markup Search Engine Land
Semantic HTML5 provides us with an opportunity to improve our websites and optimize for search engines. We can take full advantage of these opportunities by ...
Media VC theses, SEO keywords, cosmology, and brand design TechCrunch
Where top VCs are investing in Media, Entertainment & Gaming Our media columnist Eric Peckham (who is hard at work on the Unity EC-1, which we will start to ...
NLP Is the New SEO-How AI Will Transform Media and Communications AiThority
Artificial Intelligence (AI) has fundamentally transformed a variety of industries in recent years. Although the jobs of communications professionals have been ...
Web Daytona Expands Into Franchise SEO Services Yahoo Finance
Leading Digital Marketers Announce New Franchise SEO *Service* DAYTONA BEACH, Fla. , May 13, 2019 /PRNewswire/ -- Leading digital marketing agency ...
Beyond SEO: How to Reframe the Local Marketing Conversation Street Fight
David: Mike, great to talk with you again. I'm excited to be back on the Local U circuit with you shortly and look forward to seeing you in Denver in September, ...
3 Tools for Getting Ahead of SEO Disasters Business 2 Community
Once upon a time, Greenlane had a client launch a new site in WordPress. It was in a staging area before launch, to which the environment was properly ...
W3C Validation Errors and How They Relate to SEO Business 2 Community
W3C Validation Errors and How They Relate to SEO. With the dawn of DIY website design options, business owners on a budget can quickly and easily put ...
Google: SEO Contests Useless, Waste Of Time & Generate Tons Of Spam Search Engine Roundtable
Every now and then you hear about a new SEO contest where you can win money, prizes, recognition and fame. Well, that might just stop now that John Mueller ...
Google: We Don't Provide SEO Support Based On Business Relationships Search Engine Roundtable
One of the biggest complaints I see from newbies in SEO is that it is impossible to call someone at Google and get an answer on why their rankings are not doing ...
How Negative SEO Shaped Disavow Tool Search Engine Journal
The disavow tool is variously described as something Google provided in order to help it deal with negative SEO or as a way to force information about link ...
What's a Blog Without an SEO Strategy? ABA Banking Journal
Publishing a blog should drive more traffic to your website. Here's where to start when developing SEO-friendly blog *content*.
Danny Sullivan Presents Webmaster & SEO Complaints At Google Ranking Fair - Search Engine Roundtable
Danny Sullivan Presents Webmaster & SEO Complaints At Google Ranking Fair Search Engine Roundtable
Danny Sullivan who is now at Google told us about these ranking fairs, where Googlers can show off ideas and features around Google search. Danny did his ...
SEO Tracker: Has PokerStars' double-domain approach backfired? EGR Global
Back in December 2018, we reported on how PokerStars was dominating the organic search results for online poker. The brand had a visibility of just under ...
How to Boost Your Business Efforts with SEO Strategies? I4U News
The whole point of running a product based or *service* based business is to increase your overall sales and generate a good amount of profit. Tell me if I am ...
If his life were a movie, Seo Kang-jun says it would be about a guy who tried his best Rappler
The 25-year-old Korean actor, who is on his first Philippine visit, also says he's humbled by the thought that he's considered as an 'international star'
4 Tips on Mastering Multi-Location SEO for Your Business Business 2 Community
Business owners that have to manage multiple locations and franchise owners that have to keep their franchisees in check have a unique problem on their ...
How Google Search Ranking Works – Darwinism in Search Search Engine Journal
Here's what Gary Illyes tells search engineers when they start at Google, and learn a stunning insight into how Google search ranking works.
Immigrant founders, smartphone growth, SEO tactics, SoftBank's financials, and AR tech TechCrunch
Our European correspondent Natasha Lomas spent the past few weeks investigating what's been happening to immigrant founders and tech talent in the UK, ...
Best Practices To Improve SEO On Your SA Articles Seeking Alpha
Are you wondering how to draw traffic to your Seeking Alpha *content*? Below we offer eight of our best tips to try out. These include creating compelling titles,
Elliotts Marketing, an SEO Agency in the UK, Announces the Launch of their New Website - Yahoo Finance
Elliotts Marketing, an SEO Agency in the UK, Announces the Launch of their New Website Yahoo Finance
LOS ANGELES, CA / ACCESSWIRE / May 17, 2019 / The founders of Elliotts Marketing, an SEO agency UK business owners can rely on for their outstanding ...
How to Develop a Guest Blogging Strategy for SEO Influencive
Guest blogging has different use-cases that can help businesses achieve their goals. The most common ones are increasing your brand awareness and link ...
Google's First SEO Mythbusting Video Didn't Have Mythbusting Search Engine Roundtable
Watching the comments about Google's first mythbusting video reminds me of the comments around the final season of Game of Thrones. All this hype for this ...
DFO Acquires Media Buying and SEO Strategy Firm AdTactics Yahoo Finance
Specialized Experts Join in the United States, Europe and Mexico. NEW YORK, May 1, 2019 /PRNewswire-PRWeb/ -- DFO Global Performance Commerce, ...
Myung Chan Seo, M.S., L.Ac , Acupuncturist with Thomas Acupuncture – Wellness Guru Observer
(GuruObserver Editorial):- New York City, May 25, 2019 (Issuewire.com) – Myung C. Seo is an acupuncturist practising in Vienna, VA with Thomas Acupuncture ...
TechSEO360 Crawler Guide – Sitemaps and Technical SEO Audits Search Engine People
Guide for the SEO crawler and website audit tool TechSEO360 for Windows and Mac. Analyze websites for technical SEO issues such as duplicate *content* , ...
What is Social Listening? How it Helps Your SEO Business 2 Community
What is Social Listening? Social listening is the act of scouring the internet for chatter about your brand. Some of the feedback you'll see on your social media ...
Restaurant's Guide to Local SEO Guide - Increasing Your Restaurant Revenue Fast Casual
Local SEO is of particular importance in the competitive food industry and can mean the difference between whether a customer finds your restaurant or not.
SEO Consultant/Associate Director - Bounteous Built In Chicago
Bounteous is hiring for a SEO Consultant/Associate Director in Chicago. Find more details about the job and how to apply at Built In Chicago.
Oppo appoints Prosperity Media to SEO and SEM account mUmBRELLA*
International smartphone company Oppo has appointed Prosperity Media as its SEO and SEM partner.
In with the old: Smart ways to repurpose your content for maximum impact Search Engine Land
Unique, innovative, new, compelling, original — all too often, marketers and creatives are told to approach *content* creation through the confines of these ...
P&O Cruises appoints Yoghurt Digital to its SEO account mUmBRELLA*
Yoghurt Digital has won the SEO account for P&O Cruises in Australia. The appointment comes after P&O Cruises opened a pitch following an account.
Seo In Guk In Talks To Team Up With “Gangnam 1970” Director For First Film In 6 Years soompi
Seo In Guk is in talks to appear in a new film! Reports emerged on May 17 that singer and actor Seo In Guk would be appearing in director Yoo Ha's new film ...
On-Site SEO – Meta Descriptions AffiliateINSIDER
Meta descriptions are an important tool for SEO marketers as they help establish your prominence in SERPs. While it may sound like some sort of obscure ...
Top SEO Agencies Receive April 2019 Award from 10 Best SEO Yahoo Finance
Working with the best SEO agency sets a company up for more success because it will be seen with a higher level of domain authority and a better level of ...
Seo Kang Joon reacts to his drama 'Are You Human' being shown in the Philippines GMA News
Seo Kang Joon: 'When I heard that it was going to be aired in the Philippines I was very..,' Find out his answer here:
Watch: Seo In Guk And Jung So Min Tease Their Special Cameos In Preview For “Abyss” soompi
A former on-screen couple will be making a cameo in tvN's newest drama “Abyss”! “Abyss” tells the story of two childhood friends—prosecutor Go Se Yeon ...
Mark Harper, Covers.com - The SEO battle facing the US market AffiliateINSIDER
At the recent Betting on Sports America event held in New Jersey, we caught up with the General Manager of Covers.com, Mark Harper.
Mariners 7, Twins 4: Fifth innings will haunt Kyle Gibson; SEO in Los Angeles Twinkie Town
Perhaps we oughtn't have been awake for this one.
Video: Google Algorithm Update, Two Indexing Bugs, New Mobile Search Design, Quality Raters Guidelines & More - Search Engine Roundtable
Video: Google Algorithm Update, Two Indexing Bugs, New Mobile Search Design, Quality Raters Guidelines & More Search Engine Roundtable
It was a pretty busy week with a possible Google search algorithm update on Wednesday. In addition, we had two different indexing bugs, one on Wednesday, ...
Kelsey Jones on Creativity, Living on Hope & Hustle, and Launching a Successful Business [PODCAST] - Search Engine Journal
Kelsey Jones on Creativity, Living on Hope & Hustle, and Launching a Successful Business [PODCAST] Search Engine Journal
Kelsey Jones talks about her 12-year journey as an SEO pro, the good times and the bad, and what she's learned along the way.
14 Common SEO Mistakes (And How To Correct Them) Forbes
Members of Forbes Agency Council weigh in with the most common SEO errors they encounter, along with how they can be corrected.
Google brings ‘end-to-end’ food ordering to Search, Maps, Google Assistant Search Engine Land
Google's unofficial new mantra is “helping users get things done” (GTD). To that end, Google is making its many channels, properties and ads much more ...
Majority of SMBs doing SEO are in-housing Search Engine Land
A majority of small businesses (SMBs) surveyed understand they should be doing SEO but only 36 percent have an SEO strategy in place and are actively ...
Google Mobile Search Redesign Live: Favicons & Ad Label Blending Search Engine Roundtable
For years Google has been testing placing the URL at the top of the search result snippet. Google also has been testing favicons near the URL as well for years.
JYP Terminates Contract With “Produce X 101” Trainee Yun Seo Bin soompi
JYP Entertainment has confirmed they are terminating their contract with trainee Yun Seo Bin, a contestant on Mnet's “Produce X 101.” On May 8, JYP ...
5 On-Site SEO Factors That Matter Most Search Engine Journal
Let's escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing *content* remain, ...
Look Out for These 5 Signs of Black Hat SEO Entrepreneur
Black hat SEO techniques will hurt your rankings and your business. Here's how to spot them.
The new realities of local search Search Engine Land
The concept of “local search” has always been somewhat ambiguous in terms of how it's defined, how it functions and who uses it. Broadly speaking, local ...
The Top 5 Ways to Prove the Real Value of SEO Search Engine Journal
Here are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO.
Important SEO Trends To Watch In 2019 Forbes
Search engine optimization changes constantly, and businesses that want to stay ahead of the competition need to be aware of them. Keeping a pulse on these ...
SEMrush expands to Amazon with Sellerly for product page testing Marketing Land
SEMrush is a popular competitive intelligence platform used by search marketers. The company, recently infused with $40 million in funding to expand beyond ...
Quattro Named SEO Agency of Record for Blue Nile, Also Signs with NBC Sports PR Web
Berwyn, PA (PRWEB) May 09, 2019 -- Quattro announced today that they have been named SEO agency of record for Blue Nile, the world's largest online ...
Yun Seo Bin Posts Handwritten Letter Of Apology soompi
Yun Seo Bin has posted a handwritten letter of apology through Instagram. Yun Seo Bin, a now-former contestant of “Produce X 101,” had been the subject of an ...
Search Engine Optimization - Free Tips and Help - Part One - The Title Tag
Search Engine Optimization is a widely misunderstood industry. Many webmasters, including myself, have been mislead by industry forums, and Internet "chatter".
Boost Your Website Rankings with Expert Content
The chase for a high web ranking is constantly on and is in fact very demanding given the tough competition provided by all the other websites out there who happen to be putting up material on the same subject as you. All websites with average or below average content become victims of isolation and cyber ostracism.
Writing SEO Copy - 8 Steps to Success
We all know that the lion's share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines.
The Golden 5: Steps to Google Success
The Dream: You wake up one morning and notice your website appears on the #1 spot for your chosen keyword. The traffic is enormous, the business is huge and you are rolling in cash.
Have You Heard Of Website Optimization
Have you heard of website optimization ? If you are building a website or have a new one and you have never heard of it, then you had better take note, because if you want to climb the ladder on the search engines it is something you need to learn about. Website optimization means optimising your website so the search engine spiders will love it.
How to Avoid Being Dropped by the Search Engines
For websites, one of the most important things in their existence is their ranking with the search engines. The reason why this is so important is because when websites are ranked high by the search engines, they get flooded with free, targeted web traffic from visitors who are looking for information or products.
Branding Versus SEO
Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase.
Optimize Your Website or Get Lost In The Crowd!
It used to be that designing an attractive website to promote your company and products was fairly straightforward. After you designed your site and built a few keywords into the code, you would simply submit the site to the search engines or a directory, grab an iced tea and wait for the traffic.
Search Engine Optimization: Creative Ways To Acquire Natural Back Links
Search engines use algorithms calculate the order in which the search results are displayed. Although no one outside the search engine companies know the actual algorithms, search engine optimization (SEO) experts agree that back links are heavily weighed.
21 Search Engine Terms Every Web Marketer Should Know Part 1
1. Search Engine - Is a database of web sites that is ranked according to the computerized criteria that the programmers decide upon called an algorithm.
The Google Sitemap For Idiots
I don't mind admitting that every time some new fangled idea or piece of technology arrives online, I have a small fit and wonder how long it's going to take me to understand what it is, what it's for and whether I need to use it to stay 'up there'. It's even more frightening when the experts start explaining it and really only serve to confuse the matter when they use their 'techno-speak'.
The Matrix Help For Keyphrase Analysis
Keyword analysis is a major part of search engine marketing. Choose the right key phrase,check the market and calculate the ROI in terms of time and money.
Marketing Articles: Getting A Better Search Engine Rank For All Of Your Pages!
In one of my articles, I discussed how to market your web site link twice. It detailed out how to promote not only www.
Feed me - Satisfy the Search Engines and Your Sites Visitors With Keyword-Rich Content
Search engines love content. Graphics may make your site look great, but a nice picture does not attract a search engine.
The Other Side of the Search Gods Abracadabra!
Thousands of servers ..
The Ultimate Free Google Ranking Tool
The first months my website was online, I was constantly checking the search engines to see if my site was listed under the keywords that I was targeting. And always with the same negative results.
New MSN Search Engine: How Good is it?
If you have an online business or you just use Internet as one of your marketing tools, you know that how important are the search engines in your quest to get more targeted visitors to your website. The changes in search engine field can have unexpected outcome for your online endeavors.
How to Get the Ranking You Always Wanted!
Is your web site well ranked (In the top ten search results) in the results? If not, you need to read this and get the ranking you always dreamed of getting with your web site! I will show you how to get your web site a top ten ranking in the search engines with these few easy-to-do steps.Site Design - The web site's structure will decide how the spiders read your web site and the speed of them indexing the web pages.
Yahoo Dopey, MSN Goofy, Google is Mickey Mouse Lost in a Sandbox
Seventy-two days ago Googlebot first showed up and crawled over 250 pages of a brand new domain in an experiment that has had an odd cartoonish character to it, where unexplained things happen with sometimes dark foreboding, a kind of Fantasia online.If you're unfamiliar with the Disney animation classic, Fantasia, Mickey Mouse plays a sorcerers' apprentice who wreaks havoc one evening as he dons the bosses magic wand and merrily destroys the castle.
SEO Expert Guide - Ongoing Monitoring of Results (part 9/10)
In the Guide, you have, so far, learnt how to plan for and execute a search engine optimization and promotion strategy. However, this is not a one-off process, but an ongoing and iterative process, where you tweak and refine towards ever better ranking.
|home | site map|