SEO Information

Get Better Search Engine Rankings with RSS


RSS is the latest craze in online publishing. But what exactly is RSS?

RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood.

RSS allows publishers to "syndicate" their content through the distribution of lists of hyperlinks.

It has actually been around for a while, but with the advent of spam filters and online blogging, it is fast becoming the choice of ezine publishers who want to get their message across to their subscribers.

However, not much attention has been given to the advantages RSS provides for search engine optimization.


Why Search Engines Love RSS

Many SEO experts believe that sites optimized around themes,or niches, where all pages correspond to a particular subject or set of keywords, rank better in the search engines.

For example, if your website is designed to sell tennis rackets, your entire site content would be focused around tennis and tennis rackets.

Search engines like Google seem to prefer tightly-themed pages.


But where does RSS figure in all this?

RSS feeds, usually sourced from newsfeeds or blogs, often correspond to a particular theme or niche.

By using highly targeted RSS feeds, you can enhance your site's content without having to write a single line on your own.

It's like having your own content writer - writing theme-based articles for you - for free!


How can RSS improve my Search Engine Rankings?

There are three powerful reasons why content from RSS Feeds is irresistible bait for search engine spiders.


1. RSS Feeds Provide Instant Themed Content

There are several publishers of RSS feeds that are specific to a particular theme.

Since the feed is highly targeted, it could contain several keywords that you want to rank highly for.

Adding these keywords to your pages helps Google tag your site as one with relevant content.


2. RSS Feeds Provide Fresh, Updated Content

RSS feeds from large publishers are updated at specific intervals. When the publisher adds a new article to the feed, the oldest article is dropped.

These changes are immediately effected on your pages with the RSS feed as well. So you have fresh relevant content for your visitors every hour or day.


3. RSS Feeds Result in More Frequent Spidering

One thing I never anticipated would happen as a result of adding an RSS feed to my site was that the Googlebot visited my site almost daily.
To the Googlebot, my page that had the RSS feed incorporated into it was as good as a page that was being updated daily, and in its judgement, was a page that was worth visiting daily.

What this means to you, is that you will have your site being indexed more frequently by the Googlebot and so any new pages that you add to your site will be picked up much faster than your competitors.


How does this benefit you as a marketer?

Well, for example, let's says a top Internet Marketer comes out with a new product that you review and write up a little article on, and that your competitors do the same.

Google generally tends to index pages at the start of the month and if you miss that update, you will probably need to wait till the next month to even see your entry in.

But, since your site has RSS feeds, it now gets indexed more frequently. So the chances of getting your page indexed quickly are much higher.

This gives you an advantage over the competition, as your review will show up sooner in the search results than theirs.

Imagine what an entire month's advantage could do to your affiliate sales!


Why Javascript Feeds Are Not Effective

Some sites offer javascript code that generates content sourced from RSS feeds for your site.

These are of absolutely no value in terms of search engine rankings, as the googlebot cannot read javascript and the content is not interpreted as part of your page.

What you need is code that parses the RSS feed and renders the feed as html content that's part of your page.

This is achieved using server side scripting languages like PHP or ASP.

A good free ASP script is available from Kattanweb
http://www.kattanweb.com/webdev/projects/index.asp?ID=7


An equally good PHP script is CARP
http://www.geckotribe.com/rss/carp/


So in conclusion, besides optimizing on page and off page factors, adding RSS feeds to your pages should be an important part of your strategy to boost your search engine rankings.


Satyajeet Hattangadi is the CEO of Novasoft Inc, a software
solutions provider, that specializes in affordable
customized software solutions. http://www.novasoft-inc.com
Get the Free Email Course "RSS Riches" and learn how to use
RSS to get high search engine rankings and monetize your
website at http://www.trafficturbocharger.com


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Search Engine Land

A checklist: Important SEO points to cover in a content campaign ...
Search Engine Land
After you've chosen the right execution for your link-building campaign and you're getting ready to launch it, you can't forget about search engine optimization ...
How to Audit & Improve Your Page Titles for SEO - Search Engine ...Search Engine Journal
How to Boost SEO with 'Pillar Pages' - Advertising Specialty InstituteAdvertising Specialty Institute
9 Effective Ecommerce SEO Tips - Business 2 CommunityBusiness 2 Community

all 4 news articles »


Search Engine Land

How Visual and Voice Search Are Revitalizing The Role of SEO
Search Engine Land
The component parts of a successful search engine optimization (SEO) strategy may have remained relatively constant, but their definition and purpose have changed entirely. Driven by trends like visual search and voice search, the industry's scope has ...

and more »


Marketing Tech

Less than half of businesses in the US claim to use SEO
Marketing Tech
Search engine optimisation (SEO) is falling out of favour with marketers, a new study by Clutch suggests, with less than half of businesses claiming to invest in the channel. A US-based survey of more than 500 digital marketers found that just 44 ...



MarTech Advisor

5 Ways to Combine SEO, SEM, and CRO for a Winning E ...
MarTech Advisor
SEO, SEM and CRO processes are corelated to each other. They are the horses of the same chariot who form the key elements of a successful e-commerce ...
Importance of SEO Tools for Enterprise Level MarketingTechnotification

all 2 news articles »


Nieman Journalism Lab at Harvard

Goodbye, Facebook traffic. Welcome back, SEO, we missed you?
Nieman Journalism Lab at Harvard
SEO is a possible antidote: “For better or worse, SEO forced publishers to focus on providing their readers with relevant information.” SEO content can also be gross and annoying, obviously. (Maybe this is the best way to put it.) But after being ...



SEO Is Way More Than Metadata
Practical Ecommerce
Metadata is just data about data. In the world of organic search, that means title tags and meta descriptions, schema structured data, canonical tags, meta robots tags and the like. And yes, metadata does have a role to play in organic search. But that ...



New York Magazine

SEO Is Back. Thank God.
New York Magazine
SEO is a sort of guessing game, a digital Jeopardy! in which the person creating web content tries to think of the query that will get users to their web content. It's why an article might be headlined “What Time Is the Super Bowl?” instead of “The ...



PRWeek

MWWPR Acquires Search Interactions, Leading SEO and SEM ...
PR Newswire (press release)
Search Interactions' Deep Expertise in Digital Marketing and Roster of Digital Commerce, Entertainment and Media Clients to help Accelerate Growth of ...
MWWPR acquires SEO firm Search Interactions | PR WeekPRWeek

all 4 news articles »


Search Engine Land

CRO tools to help you boost your SEO efforts
Search Engine Land
Any savvy search engine optimization specialist (SEO) knows website optimization never truly ends. Just when you think you've done it all, Google decides to update their algorithm or roll out new organic (and paid) features to keep you on your toes ...



Business 2 Community

The Top 8 Reasons Your Business Needs SEO
Business 2 Community
Search Engine Optimization, better known as SEO, is what helps websites get to the top of search results in search engines such as Google, Bing, Yahoo, etc. When someone searches for a specific topic and your business website is at the top of the ...

and more »

Google News

home | site map
© 2006