Keyword Targeting Strategy In Your Site
Once the keywords have been decided for the site one has to come up with a strategy to target those keywords across the site. Here is a primer on that.
Keywords Targeting Strategy for Keyword of Single word:
Keyword of Single word is useful to attract general audience and helps in getting high rank ,if the web site is new. Keywords Targeting Strategy for Keyword of Single word is that they should be more used in the root level pages or top level domain pages. This is because these pages are the ones that attract the general traffic & are generally the pages which do not specify specifics. Hence single word keywords based on themes can be targeted for on these pages.
Keywords Targeting Strategy for Keyword of Multiple words:
Keyword of Multiple words are useful for attract targeted audience therefore should be used topic wise for each page according to subject of that web page. Relevant set of Keywords should be use in Title tag, Header Tag, Meta tag, Body tag, Alt tag, Anchor tag, Comment tag and in the url (uniform resource locator) of that specific web page. Use underscore or hyphen to differentiate Keywords. These keywords are normally targeted upon in deeper level or sub directory level pages.
Keywords Targeting Strategy for Keyword based on Theme:
Keyword based on theme is useful to attract targeted audience therefore they are strongly recommended to be used. Typically, although it is not a hard and fast rule but in theme based keyword we use general keywords in root level and uses specific keyword in directory level.
Overall one can safely say that in keyword targeting one uses a dart board strategy. Wherein the smallest circle attracts your core audience & hence should have theme oriented multiple word keywords. As we move up on the theme (dartboard) the circle ( traffic) tends to get larger & the keywords tends to get simpler( singular) even though they are theme based.
KEYWORDS and KEYPHRASES usage in Domain Name:
Keywords and keyphrases use in Domain Name & urls of directory pages is also a factor in Search Engine Optimization (SEO) as well as it helps to inform targeted audience, about the sites content . Therefore, special care should be exercised in choosing a domain name. All the search engines start reading each web page with its respective domain name.
Having said that, let me add that there is a raging debate amongst the seo community to determine the exact importance of keywords in the domain name. One camp believes that it is hugely important to have keywords in domain whereas the other maintains that brand building domain name is more important than keywords incorporating one.
Whether keyword is a factor or not is debateble however it has been observed that domain name extensions do definitely play a part in rankings. Search engines ( specially google) have a predilection for sites having extension .gov,.edu,.mil in domain name. Search engines believe that information available at these domains would have a greater likelihood of being authentic as no commercial interest is served here.
Domain Name can be classifieds into two categories:
1. Keyword Specific
2. Brand Name Specific
Keyword Specific Domain Name
When Keywords and Keyphrases are used in a Domain name then its called Keyword specific Domain name.
Keyword in the domain name to my mind has two advantages.
One It is better to have a keyword domain name for it is worth remembering that most of the people link to you using your URL. If your URL has the keyword or the keyphrase then you are automatically using the keyword in the very important anchor tag.
Secondly, though marginally, in a ranking scenario with every other parameter remaining equal, the Keyword Specific Domain Name will enjoy a slight edge over the other web site. However remember Keyword used in Domain name should be primary and generic. Specific keywords can be used in the sub domains. Read about the use of subdomains.
Keywords and Keyphrases uses with hyphen/underscore in Domain name are said to preferred as they are read by search engines as separate words. So the domain name can have a search phrase incorporated into it. However the flip side of it is that domain names with hyphen or underscore are inconvenient to carry.
Brand Name Specific Domain Name
When company or organizations' name is used in Domain Name to brand it then it's called as Brand Name Specific Domain name.
Brand Name Specific Domain Name does not help online searches at all. However they are very powerful tools for company identification in the mind of users. In the anonymous online world a brand spells loyalty, trust & value. So if you choose to go for building your brand rather than deep rooted optimization, one way of incorporating keywords is through your directories & pages names.
Keyword Density is a proportion of the searched term ( Keyword or Keyphrase) against the whole words written on a given page. The ideal Keyword Density is 6%-8% though various search engines have various tolerance levels before their spam filters get activated. Higher Keyword Density does help to boost a pages' ranking.
Keyword Density can be increased by using target keywords repeatedly in Title tag, Header tag, Body tag, Comment tag, Alt tag, Anchor tag, Paragraph Tag , Domain name and in diretory/page names.
However one disadvantage of trying to hike the keyword density is that the visible text on the page starts to look spammy if it is not carefully crafted. That makes for a bad copy.
Rakesh Ojha is a successful Internet marketer utilizing both pay-per-click marketing and search engine optimization to increase website traffic. To learn more, visit http://sem.mosaic-service.com
An SEO guide to audience research and content analysis Search Engine Land
Matt Clough named an SEO and operations editor The Washington Post
Is the SEO Industry Dying? Entrepreneur
Baseline analysis for your SEO strategy Search Engine Land
Google's digital marketing course offers bad SEO advice Search Engine Land
4 technical SEO tasks that are critical to organic success Search Engine Land
Link building: the least favorite part of SEO Search Engine Land
4 Key Areas Of International SEO Focus For Entering A New Market Search Engine Journal
How to gain insider expertise as an outside SEO vendor in 4 steps Search Engine Land
Mastering SEO Within Google's SERPs [Podcast] Search Engine Journal
How Does Google Multisearch Affect SEO? Search Engine Journal
How HTTP/3 Helps Feed SEO's Need For Speed Search Engine Journal
Enterprise SEO Buy-in: 7 Essential Tips For Winning The Long Game Search Engine Journal
How to analyze your SEO competitors and find opportunities Search Engine Land
11 breadcrumb SEO best practices for a mobile-first strategy Search Engine Land
How to handle unprofessional SEO treatment: tips and guidelines Search Engine Land
Virtual environment optimization (VEO): The next evolution of SEO? Search Engine Land
What is Off-page SEO? | HTMLGoodies.com HTML Goodies
How to choose an SEO agency? Sprout Wired
5 ways to use the Wayback Machine for SEO Search Engine Land
How to get reviews for local SEO: The must-do list Search Engine Land
Top 10 SEO Priorities For Your First Week As A New Marketing Manager Search Engine Journal
How Do Location Landing Pages Work in SEO? Entrepreneur
Seo Ji Hye Glimpses An Inexplicably Romantic Future With Her Boss Yoon Kye Sang In “Kiss Sixth Sense” - soompi
Seo Ji Hye Glimpses An Inexplicably Romantic Future With Her Boss Yoon Kye Sang In “Kiss Sixth Sense” soompi
Can AI Perform SEO? Experimenting With OpenAI's GPT-3 Search Engine Journal
What 1,000 food blog audits has taught me about SEO Search Engine Land
'Eve' - Seo Ye Ji's New Kdrama Gets Official Release Date, Teaser Trailer, Synopsis and more - The West News
'Eve' - Seo Ye Ji's New Kdrama Gets Official Release Date, Teaser Trailer, Synopsis and more The West News
Seo Hyun Jin, Hwang In Yeop, Bae In Hyuk & Huh Joon Ho pose in new character posters for ‘Why Her?’ - PINKVILLA
Seo Hyun Jin, Hwang In Yeop, Bae In Hyuk & Huh Joon Ho pose in new character posters for ‘Why Her?’ PINKVILLA
The Best SEO Web Hosting Providers: May 2022 Business 2 Community
Yang Hyun Suk protests the delay of the 5th open trial while the prosecution denies it was intentional - allkpop
Yang Hyun Suk protests the delay of the 5th open trial while the prosecution denies it was intentional allkpop
Online Advantages Charlotte SEO, a Full Service Digital Marketing Company in Charlotte NC, Offers its Cli - Benzinga
Online Advantages Charlotte SEO, a Full Service Digital Marketing Company in Charlotte NC, Offers its Cli Benzinga
BTS ARMY is confused after Choi Woo-shik and Park Seo-joon share similar golfing posts; fans hear V’s voice in the video - The Indian Express
BTS ARMY is confused after Choi Woo-shik and Park Seo-joon share similar golfing posts; fans hear V’s voice in the video The Indian Express
Search Engine Optimization (SEO) Tools Market Size, Trends and Forecast to 2029 | Ahrefs, Screaming Frog, Google, KW Finder, MOZ, SEMRush, SpyFu, Yoast SEO, Siteliner and Bonus Tool. – SMU Daily Mustang - SMU Daily Mustang
Search Engine Optimization (SEO) Tools Market Size, Trends and Forecast to 2029 | Ahrefs, Screaming Frog, Google, KW Finder, MOZ, SEMRush, SpyFu, Yoast SEO, Siteliner and Bonus Tool. – SMU Daily Mustang SMU Daily Mustang
'Why Her?': Hwang In-youp Stars Alongside Seo Hyun-ji in a Mystery K-Drama With an Age-Gap Romance - Showbiz Cheat Sheet
'Why Her?': Hwang In-youp Stars Alongside Seo Hyun-ji in a Mystery K-Drama With an Age-Gap Romance Showbiz Cheat Sheet
How To Empower Content Teams With Real-Time Log File Insights Search Engine Journal
Weebly SEO: Features, Limitations & Tips For Optimizing Your Site Search Engine Journal
Does Word Count Really Matter For SEO Content? Search Engine Journal
25 Unique SEO Tactics That Deliver Big Results Search Engine Journal
9 Local SEO Tips From Top Experts Search Engine Journal
Where Do We Even Begin With SEO For A Startup? Search Engine Journal
Could SEO Permanently Ruin Your Website? Entrepreneur
5 Key On-Page Optimizations For Local SEO Search Engine Journal
How to Pick the Most SEO Friendly CMS For Your Website [Podcast] Search Engine Journal
What is SEO? ITProPortal
Local SEO For Beginners: Getting Started Search Engine Journal
Enterprise SEO: Lessons from 20 years in the trenches Search Engine Land
As SEO becomes more complex, it involves more considerations than SEOs enjoyed in the “ten blue links” era - Search Engine Land
As SEO becomes more complex, it involves more considerations than SEOs enjoyed in the “ten blue links” era Search Engine Land
One Month With $3,000 In SEO Budget For A Local Business Search Engine Journal
7 reasons why people believe SEO myths Search Engine Land
How Google algorithm updates impact your SEO Smartbrief
Google On The SEO Value Of User Comments On Websites Search Engine Journal
Impactful SEO Reporting: My Most Difficult Lessons Learned Search Engine Journal
Bing Announces All In One SEO And IndexNow Integration Search Engine Journal
Internal Linking is Super Critical For SEO Search Engine Journal
The Only Shopify SEO Checklist You Need To Rank Your Site Search Engine Journal
5 On-Page SEO Factors To Check In Underperforming Content Search Engine Journal
Amazon SEO: A Comprehensive Guide For Sellers Search Engine Journal
SEO Best Practice for Alt Text Search Engine Journal
SEO Tips For Cleaning Professionals CleanLink
How To Improve SEO Results With AI-Based Search Engine Modeling Search Engine Journal
Evolution Of The Web: 4 Future Enterprise SEO Considerations Search Engine Journal
Google On How To Improve SEO Audits Search Engine Journal
Online SEO Courses to Take On Your Own Time Small Business Trends
Enterprise SEO Site Structure: 14 Essential Optimizations Search Engine Journal
3 Ways Amazon SEO Can Go Wrong Entrepreneur
The 3 Components of Success in a Holistic SEO Plan Entrepreneur
Seasonal SEO Tips & Examples For Year-Round Search Improvements Search Engine Journal
How customer reviews can improve your SEO efforts Search Engine Land
Keyword Gaps Are SEO Opportunities Practical Ecommerce
The Ultimate SEO Content Creation Guide Search Engine Journal
5 Ways to Make Money With SEO in 2022 Entrepreneur
Does Members-Only or Gated Content Have SEO Value? Search Engine Journal
How To Create A Winning Local SEO Content Strategy Search Engine Journal
10 News SEO Tips from The New York Times' Christine Liang Search Engine Journal
How Google Trends Improves SEO Practical Ecommerce
Do You Have an SEO Triage Plan? 11 Things to Check Search Engine Journal
Google: No SEO Bonus For Keyword-Based Domains Search Engine Journal
7 Local SEO Updates That Will Impact Your 2022 Planning Search Engine Journal
Video SEO: 10 Steps to Optimizing Videos for Search and Discovery Search Engine Journal
The State of SEO Report Search Engine Journal
Build A Solid Foundation For SEO With Web Accessibility Requirements Search Engine Journal
4-Step SEO Waltz: Tackle SEO Challenges Head-On Search Engine Journal
SEO dos and don'ts of website migration Search Engine Land
SEO for Google's 'People also ask' Practical Ecommerce
How to Avoid Being Dropped by the Search Engines
For websites, one of the most important things in their existence is their ranking with the search engines. The reason why this is so important is because when websites are ranked high by the search engines, they get flooded with free, targeted web traffic from visitors who are looking for information or products.
Search Engine Essentials
What are Search Engines?There are numerous different search engines, and all are essentially huge databases containing information about web pages from the internet. A web-based user interface then allows the user to search the contents of this database.
A Play In The Sandbox Is Necessary
There has been a good deal written about the Google 'sandbox' effect, as it's known. It has been taking up a lot of forum and article space over the last few months.
Get Personal With Google
Anyone who's been on the net any time at all knows that Google has been the search engine of choice for many for a while now. Whether that continues remains to be seen, but for now, with MSN still in development and Yahoo going through some growing pains, many still feel that Google is the leader.
Search Engine Optimization :: The Basics and Why Websites Need It
We all know that the most targeted traffic we can get for our websites is from search engines. If you have a little patience and time to set websites the right way you can have a great source of excellent traffic and, best of all, you get it for free.
One Way Link Building Secures Long Term Ranking Results
One-way link building is a great way to improve your link popularity and ranking in the search engines. One-way links are more difficult to obtain than traditional reciprocal links, but pay off in securing solid long-term search engine ranking results.
When Google PR Tool Bar is Down!
Where is the need to worry? Who needs a PR Tool Bar Anyway!Everywhere its the same topic. Its getting stale and beginning to stink already.
Five Simple Steps to Getting Links to Your Site
Today if you want your site to survive in the search engines your going to need backlinks. Almost all the major search engines rank sites based on the number and the quality of backlinks.
Why SEO (as we know it) is Doomed to Failure and How You Can Avoid the Trap
Search Engine Optimization (SEO) has become one of the biggest internet buzz-words recently. Everyone is talking about it.
Search Engine Optimization Explained
Search Engine Listing And OptimizationIn the world of website marketing, search engines are an essential key to success. They are the most important way to bring traffic to your website.
Dealing With Search Engine Stress In A Home-Based Business
As a member of several search engine optimization forums, I have recently noticed (especially since Yahoo recently decided to try their hand at competing with Google) that the stress level of many webmasters has gone way up. This applies not only to webmasters involved in Internet-based home businesses, but to webmasters in general.
Marketing to Search Engines AND Humans
When you were just a young and precocious student of marketing, someone explained to you how to market to humans. "Know your target audience!" said the experts.
10 Ways To Indirectly Get To The Top Of Search
There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! I say if you can't get listed at the top, indirectly get to the top.
Rock Your Rank With a Dynamite Text Link - Yahoo Directory Explodes Rankings
Last week a client called me excitedly exclaiming that their Google PageRank had jumped a notch and their targeted keyword term now ranked #23 (up from #45) for their competitive search phrase. I asked the client if he'd been notified by Yahoo that his site was now included in the index after we had submitted it three weeks ago.
SEO Expert Guide - Paid Site Promotion (Marketing) (part 7/10)
In parts 1 - 6 you learnt how to develop your proposition, identify your key words and optimize and promote (for free) your site and pages. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
Duplicate Content Penalty - How to Lose Google Ranking Fast!
Duplicate content penalty. Ever heard of it? This penalty is applied by Google and possibly other search engines when content found on your website is largely the same as what is found elsewhere on your site or on other websites across the internet.
7 Search Engine Optimization Strategies
Search engine optimization refers to the technique of making your web pages search engine friendly so that search engines are more easy to understand and analyze your website. Consequently, your site has a better chance to gain high search engine ranking.
DMOZ: Rotten To The Core
I knew things were bad at DMOZ. But I guess I didn't realize how bad, until I started eavesdropping on a few forums, and reading the avalanche of e-mails I received on the subject.
Search Engine Marketing (SEM) - Houses on Sand
Do you depend on free search engine traffic for your livelihood?I admit it. I spend an inordinate amount of time thinking about Search Engine Marketing (SEM), Search Engine Optimization (SEO), keyword density, keyword relevance, KEI, incoming links and link text, and where my web site and web pages rank in the Search Engine Results Pages (SERP) for my targeted keyword phrases.
2 Powerful Ways To Capitalize on Your Search Engine Traffic
Many marketers know that search engine marketing is among one of the best methods to get visitors to their websites. It's a profitable way to reach new subscribers and new customers.
|home | site map|