SEO Information

Keyword Targeting Strategy In Your Site


Once the keywords have been decided for the site one has to come up with a strategy to target those keywords across the site. Here is a primer on that.

Keywords Targeting Strategy for Keyword of Single word:

Keyword of Single word is useful to attract general audience and helps in getting high rank ,if the web site is new. Keywords Targeting Strategy for Keyword of Single word is that they should be more used in the root level pages or top level domain pages. This is because these pages are the ones that attract the general traffic & are generally the pages which do not specify specifics. Hence single word keywords based on themes can be targeted for on these pages.

Keywords Targeting Strategy for Keyword of Multiple words:

Keyword of Multiple words are useful for attract targeted audience therefore should be used topic wise for each page according to subject of that web page. Relevant set of Keywords should be use in Title tag, Header Tag, Meta tag, Body tag, Alt tag, Anchor tag, Comment tag and in the url (uniform resource locator) of that specific web page. Use underscore or hyphen to differentiate Keywords. These keywords are normally targeted upon in deeper level or sub directory level pages.

Keywords Targeting Strategy for Keyword based on Theme:

Keyword based on theme is useful to attract targeted audience therefore they are strongly recommended to be used. Typically, although it is not a hard and fast rule but in theme based keyword we use general keywords in root level and uses specific keyword in directory level.

Overall one can safely say that in keyword targeting one uses a dart board strategy. Wherein the smallest circle attracts your core audience & hence should have theme oriented multiple word keywords. As we move up on the theme (dartboard) the circle ( traffic) tends to get larger & the keywords tends to get simpler( singular) even though they are theme based.

KEYWORDS and KEYPHRASES usage in Domain Name:

Keywords and keyphrases use in Domain Name & urls of directory pages is also a factor in Search Engine Optimization (SEO) as well as it helps to inform targeted audience, about the sites content . Therefore, special care should be exercised in choosing a domain name. All the search engines start reading each web page with its respective domain name.

Having said that, let me add that there is a raging debate amongst the seo community to determine the exact importance of keywords in the domain name. One camp believes that it is hugely important to have keywords in domain whereas the other maintains that brand building domain name is more important than keywords incorporating one.

Whether keyword is a factor or not is debateble however it has been observed that domain name extensions do definitely play a part in rankings. Search engines ( specially google) have a predilection for sites having extension .gov,.edu,.mil in domain name. Search engines believe that information available at these domains would have a greater likelihood of being authentic as no commercial interest is served here.

Domain Name can be classifieds into two categories:

1. Keyword Specific

2. Brand Name Specific

Keyword Specific Domain Name

When Keywords and Keyphrases are used in a Domain name then its called Keyword specific Domain name.

Keyword in the domain name to my mind has two advantages.

One It is better to have a keyword domain name for it is worth remembering that most of the people link to you using your URL. If your URL has the keyword or the keyphrase then you are automatically using the keyword in the very important anchor tag.

Secondly, though marginally, in a ranking scenario with every other parameter remaining equal, the Keyword Specific Domain Name will enjoy a slight edge over the other web site. However remember Keyword used in Domain name should be primary and generic. Specific keywords can be used in the sub domains. Read about the use of subdomains.

Keywords and Keyphrases uses with hyphen/underscore in Domain name are said to preferred as they are read by search engines as separate words. So the domain name can have a search phrase incorporated into it. However the flip side of it is that domain names with hyphen or underscore are inconvenient to carry.

Brand Name Specific Domain Name

When company or organizations' name is used in Domain Name to brand it then it's called as Brand Name Specific Domain name.

Brand Name Specific Domain Name does not help online searches at all. However they are very powerful tools for company identification in the mind of users. In the anonymous online world a brand spells loyalty, trust & value. So if you choose to go for building your brand rather than deep rooted optimization, one way of incorporating keywords is through your directories & pages names.

KEYWORD DENSITY

Keyword Density is a proportion of the searched term ( Keyword or Keyphrase) against the whole words written on a given page. The ideal Keyword Density is 6%-8% though various search engines have various tolerance levels before their spam filters get activated. Higher Keyword Density does help to boost a pages' ranking.

Keyword Density can be increased by using target keywords repeatedly in Title tag, Header tag, Body tag, Comment tag, Alt tag, Anchor tag, Paragraph Tag , Domain name and in diretory/page names.

However one disadvantage of trying to hike the keyword density is that the visible text on the page starts to look spammy if it is not carefully crafted. That makes for a bad copy.

Rakesh Ojha is a successful Internet marketer utilizing both pay-per-click marketing and search engine optimization to increase website traffic. To learn more, visit http://sem.mosaic-service.com


MORE RESOURCES:
Google Publishes a New Guide to JavaScript SEO Basics  Search Engine Journal

Google has published a new developer document that goes over the basics of JavaScript SEO.


Google adds JavaScript SEO basics to its Search developer’s guide  Search Engine Land

On July 18, Google added a JavaScript SEO basics section to its Search developer's guide. It includes general descriptions of how Google processes JavaScript ...


Emoji SEO presents opportunities for video  Search Engine Land

July 17 was World Emoji Day, and brands like Postmates took the opportunity to experiment with novel marketing initiatives. Users can now search for food ...


Solstice Sunglasses overhauls its SEO strategy  DigitalCommerce360

The sunglasses retailer redesigned and recoded its ecommerce site to double down on SEO. Since the relaunch, its overall web traffic increased 66%, traffic ...


How to Improve the Event SEO – Tips From a Professional SEO Speaker  iLounge

Have you ever searched your event name on the search engines? Can you find your event website on the first page of the search engines? According to the ...


Five SEO Tips For Doubling Site Traffic  Forbes

There are several different SEO marketing strategies that companies can incorporate into their sites to help gain traction in search results and drive more people ...


UX, Content and other secrets to Overstock’s SEO turnaround  Search Engine Land

Discount online retailers Overstock is no stranger to search struggles. It was one of the larger sites to be hit by a link penalty back in 2011. And in 2015 the ...


The Truth About Domain Authority: What Every SEO Needs to Understand  Search Engine Journal

Third-party SEO metrics are not the only indicators of a site's authority and shouldn't be confused as being actual Google metrics. Here's why.


40+ SEO Statistics for 2019  G2

SEO can dramatically improve your website's visibility. Here's a look at engaging SEO statistics and what an effective SEO strategy looks like in 2019.


Web Design Practices That Frustrate SEO Pros  Search Engine Journal

It takes a skilled team to build a successful website. That means developers and SEO pros need to work together. Here's how to make it happen.


7 Reasons Marketers & SEO Pros Should Use Social Media at Work  Search Engine Journal

With the right guidance and direction, social media can be useful at work for marketers and SEO professionals. Here are seven reasons why.


How Digital Marketers Leverage Schemas to Drive SEO & Voice Search [WEBINAR]  Search Engine Journal

Schema and voice search are impacting SEO opportunities this year. In this webinar, discover the top strategies to help your business get ahead.


Study Reveals the Top 5 SEO Mistakes Made by Marketing Agencies  Search Engine Journal

A study of top marketing agencies reveals the most common mistakes made when it comes to SEO.


Yandex SEO: An Interview with the Yandex Search Team  Search Engine Journal

The Yandex seach team offers insight into the changes that have happened in Russian search over the past two years and answers some common Yandex ...


Going Beyond Marketing Jargon to Discover How SEO Helps Law Firms  Bigger Law Firm Magazine

The way people find a lawyer has changed over the past 15 years. According to a FindLaw survey, in 2005, 65 percent of survey respondents said they would ...


SEO: Optimizing Crawl Budget for Ecommerce Sites  Practical Ecommerce

Optimizing an ecommerce site for crawl budget may impact how often Google's web crawler, Googlebot, visits a given page and how quickly that page appears ...


SMX replay: SEO that Google tries to correct for you  Search Engine Land

Search engines have seen the same SEO mistakes countless times, and as Patrick Stox, SEO specialist at IBM, said during his Insights session at SMX ...


How a localized SEO campaign delivered global market share, lifted revenue  Search Engine Land

For businesses looking to expand and grow internationally, SEO can play an important role in scaling growth. Last year, the Dublin-based Digital Marketing ...


Six SEO Tips To Boost Search Traffic For Law Firms  Forbes

Tackling the world of search engine optimization and organic traffic may seem overwhelming.


SEO Checklist to the Perfect Location Page  Search Engine Journal

This local SEO location page checklist covers several possible questions a website guest may have when learning about a local business.


Predicting the ROI of SEO [PODCAST]  Search Engine Journal

Francois Goube offers tips on predicting the ROI of SEO, the key factors you need to consider, and how to get the data you need for your projections.


Is content still king for SEO in 2019?  Techaeris

At the mention of search engine optimization, there is not a doubt that one of the primary elements that come to mind is *content*.


7 Tips to Improve Your SEO in 2019  CMSWire

SEO continues to be the smart long-term strategy but what SEO means keeps evolving. Here experts offer tips on how to improve your SEO strategy.


Google’s John Mueller on Retaining SEO After Migrating Web Platforms  Search Engine Journal

Google's John Mueller recently offered advice on migrating to a different web platform with minimal impact on SEO.


SMX Advanced through the lens of a young SEO professional  Search Engine Land

At a very young age, I knew digital marketing was the career for me. I was instantly drawn to the evolving search landscape and intrigued by customer behaviors ...


Why Having a User-First Approach to SEO Is Important  Search Engine Journal

One of the keys to success in SEO is striking the balance between pleasing the search engines and the users. Learn how to have a user-first approach to SEO.


Why the Divide Between SEOs & Developers Is a HUGE Problem (& How to Fix It)  Search Engine Journal

The lack of communication between SEOs and developers is costing businesses time and money. Here's how we can work better together.


Have You Conducted an SEO Analysis of Your Website?  MD Magazine

In order to keep your site at the top of the search page, you'll have to assess your website for its strengths and weaknesses when it comes to search engine ...


Barred From Online Ads, CBD Sellers Throw What They Can at SEO and See What Works  Morning Consult

Policies on CBD advertising vary by platform, creating a chaotic ecosystem for CBD brands trying to figure out how to best market their products.


Negative SEO Is Not Your Problem  Practical Ecommerce

Webmasters cannot prevent negative SEO. Thus it creates much fear among ecommerce owners. But that fear is overrated and possibly unnecessary.


WordPress Plugin SEO by RankMath Security Update  Search Engine Journal

SEO By RankMath, a popular SEO plugin recently fixed several vulnerabilities. One of the issues fixed allowed a subscriber to reset the plugin settings.


The High Cost of Ignoring SEO  Practical Ecommerce

Ignoring organic search traffic can be costly. I addressed the topic last year at Edgenet Academy (now Syndigo), which helps manufacturers and retailers ...


5 Ways to Build a Google Algorithm Update Resistant SEO Strategy  Search Engine Journal

Here's how you can set up your websites to be more resistant to Google's algorithm updates and less dependent on organic traffic from the search engine.


Moz Introduces Local Market Analytics, Enhances SEO Insights  MarTech Advisor

Moz's Local Market Analytics delivers crucial decision-making insights based on cutting edge technology and world class-quality data, allowing SEOs to carry ...


How to Increase SEO Lead Volume by 300% [Webinar]  Search Engine Journal

Join our next webinar to learn the key tactics you can execute to improve your search discoverability and drive more leads.


5 Reasons Your SEO Efforts Aren’t Producing a Good ROI  Business 2 Community

Why aren't Your SEO Efforts Producing ROI. Search engine optimization is a good investment for most companies because when done correctly and well, ...


7 SEO Insights You Can Learn by Mining Your Help Desk  Search Engine Journal

Your help desk is a treasure trove of customer insights that your marketing, sales, and customer *service* teams can all learn from. Depending on the size of your ...


Overall leader Seo sends message with semi-final win at IFSC Lead World Cup  Insidethegames.biz

Seo Chae-hyun of South Korea sent a warning to her rivals by winning the semi-final at the International Federation of Sport Climbing Lead World Cup in ...


Best SEO Strategy for Law Firms Is Content Marketing  The National Law Review

If you want to attract more visitors to your firm's website, you need both SEO and a *content* strategy. You need to set up your website pages correctly so that ...


Only 30% of SMBs would recommend their current SEO provider, survey finds  Search Engine Land

“I was surprised to see that many clients blame themselves for the SEO agency relationship going sour,” said Brian Dean, founder of Backlinko, referring to his ...


Holy Grail SEO: High Volume, Low Competition Keywords  Search Engine Journal

Discover the importance of low competition keywords, who should be going after them, and how to use them in your SEO strategy.


Has Your Self-Storage Business Lost Its SEO Edge? Here's How to Get It Back  Inside Self-Storage

Two years ago, my company dominated page one of Google search results whenever someone searched for “Cleveland TN self-storage.” In fact, our three ...


Moon Hee Jun's daughter Jamjam to meet Lee Hwi Jae's twins Seo Un & Seo Jun on this week's 'Superman'!  allkpop

Moon Hee Jun and Soyul's energetic daughter Jamjam is meeting up with the original beagles of 'Superman is Back' - Lee Hwi Jae's twins Seo Un and Seo Jun!


Report: SEO vital in age of voice search  CMO

A *fresh* study has shown the most essential ranking factors behind voice searches are the same as the familiar SEO factors already in existence. Voice assistants ...


Senior SEO Strategist, Content & Optimization - Trunk Club  Built In Chicago

Trunk Club is hiring for a Senior SEO Strategist, *Content* & Optimization in Chicago. Find more details about the job and how to apply at Built In Chicago.


SEO vs. PPC: A Few Forgotten Truths  Search Engine Journal

Still torn about the merits of SEO vs. PPC? These five forgotten truths in the SEO versus PPC debate can help you come to a good conclusion.


Sarah A. Seo  CityLab

Sarah A. Seo is an associate professor at the University of Iowa College of Law and the author of Policing the Open Road.


7 Best Alternatives to Yoast SEO WordPress Plugin  Search Engine Journal

There are several great alternatives for WordPress SEO plugins in addition to Yoast. Check out this list to see your options.


How Dofollow and Nofollow Links Impact SEO  CMSWire

We've asked SEO experts to explain the difference between Dofollow and Nofollow links, why they both matter, and how you can start building them.


Retargeting Improves Conversions from SEO  Practical Ecommerce

Retargeting turns visitor actions on your site or app into a second chance to capture a sale. It's an excellent way to move top-of-funnel traffic from organic search ...


Keeping An Eye On SEO And The News  The NonProfit Times

Wounded Warrior Project (WWP) saw an influx of “injured warriors” pop up within its keyword searches during the NBA Finals last month. The Golden State ...


How to avoid an SEO nightmare when changing domain names  TechRadar

Changing domain name can be stressful and create a host of problems. Here's what we did to minimize both.


SEO Checklist for Website Redesigns and Replatforms  Practical Ecommerce

Major website redesigns and replatforms can kill organic search traffic. Use this checklist to minimize the impact.


Clients Who Pay More for SEO Services Report Higher Satisfaction Rates  Search Engine Journal

A study finds clients spending above average for SEO services are more likely to be satisfied than clients spending less.


Yoast SEO 11.5 updates the mobile snippet preview  Search Engine Land

With its latest update, the Yoast SEO WordPress plugin has revamped its mobile snippet preview. It now generates a preview of what your *content* will look like ...


Arc Digitech To Offer Free SEO Consultation And Website Audit For Businesses  The India Saga

Arc Digitech is turning heads with its free SEO consultancy to businesses from all industries and market segment. This organization is well aware of the ...


SEO Manager - Built In  Built In Chicago

Built In is hiring for a SEO Manager in Chicago. Find more details about the job and how to apply at Built In Chicago.


Content, SEO and paid search must work together to be effective  mUmBRELLA*

At Mumbrella360, Online Marketing Guru's Mez Homayunfard and Saf Chowdhury taught delegates how to build and optimise the digital trifecta, leveraging ...


Adam Ondra and Chaehyun Seo stars in Chamonix  Planetmountain

The second stage of the Lead World Cup 2019 was won in Chamonix on Saturday night by 15-year-old Chaehyun Seo and Adam Ondra. The Speed World Cup ...


White Hat SEO 101: A Comprehensive Guide  Demotix.com

White hat SEO comes with numerous advantages, other than preventing your website to be banned from search engines. In the long run, it is cheaper than black ...


TapClicks Acquires iSpionage To Enhance Its SEO Solutions  MarTech Advisor

Adds Competitive Advertising, SEO and SEM Intelligence to Its Portfolio of MarTech Solutions.


Possible Google Search Ranking Algorithm Update July 11 & 12th?  Search Engine Roundtable

I am seeing some limited chatter within the SEO community about a Google algorithm update happening around July 11 and 12th. The chatter, to be honest, ...


From homeless to $1.3 million in billables: The story of 21-year-old entrepreneur Harry Sanders  SmartCompany.com.au

Small business owner Harry Sanders is helping drive a revolution in the notoriously scandal-ridden search engine optimisation (SEO) industry. The 21-year-old ...


Troubleshoot Your SEO Issues Using The Wayback Machine  Forbes

Website updates can be a huge headache. Anytime you make major design, code or *content* changes to your website, you run the risk of an unforeseen bug ...


Melissa Fach on Content, Managing Communities & Helping People Break Out [PODCAST]  Search Engine Journal

In this podcast episode, industry veteran Melissa Fach shares her thoughts on *content*, managing communities, and helping people break out.


Does Your Sitemap Help Your SEO?  Business 2 Community

Ever wonder what a sitemap is, how to update it, or if it really helps your website SEO? In this article, I will explain what to include in your website sitemap so that ...


Why PR pros should be part of your SEO and social media teams - PR Daily  PR Daily

Digital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of ...


15 SEO Plugins for WordPress  Practical Ecommerce

Here is a list of search-engine-optimization plugins for WordPress. There are all-in-one plugins that provide a variety of tools and, also, plugins to improve ...


Google Isn’t Really Biased Against Conservative Websites – Here’s Why  Search Engine Journal

Is Google in some way biased against conservative sites – especially in news? Some people believe this. This controversy has been growing over the last ...


SEO Content Writer - Dealer eProcess  Built In Chicago

Dealer eProcess is hiring for a SEO *Content* Writer in Chicago. Find more details about the job and how to apply at Built In Chicago.


New Data on Voice Assistant SEO is a Wake-up Call for Brands  Voicebot.ai

58% of online adults have used voice search and 33% were using it monthly in early 2019, up from just..


Yoast SEO 11.6 updates how-to structured data block, following Google’s changes  Search Engine Land

Yoast's WordPress SEO plugin has been updated with new how-to blocks. The latest release also adds tabs to the top of the meta box as well as schema and ...


Its time you need to outsource your SEO for business  TechGenyz

To refrain yourself from the tedious and complex work of SEO, you need to outsource your SEO services to expand your business. Here's why.


WebCEO, the Agency Oriented Marketing Platform, Launches a New Local SEO Module  MarTech Series

WebCEO has launched a fully packed module for local SEO that provides integrated data from the Google My Business *service*, as well as proprietary data on ...


Digital Marketing Specialist, SEO - Truss  Built In Chicago

Truss is hiring for a Digital Marketing Specialist, SEO in Chicago. Find more details about the job and how to apply at Built In Chicago.


Australian SEO startup Longtail UX secures $2.5 million in funding  Which-50

Longtail UX, an Australian startup which improves website ranking and ad performance on Google has secured $2.5 million in new funding to expand into the.


Director, SEO - GoHealth  Built In Chicago

GoHealth is hiring for a Director, SEO in Chicago. Find more details about the job and how to apply at Built In Chicago.


SEO Mythbusting Video On The Future Of The Web (Web Evolution)  Search Engine Roundtable

Martin Splitt had a chat with his colleague at Google Dion Almaer the Director of Web Development Ecosystem about SEO and the future of the web. It was an ...


Easy Google Knowledge Panel Identity Theft?  Search Engine Roundtable

Ari Roth from Five Blocks showed us how he was able to claim the knowledge graph profile of the American theatrical producer Ari Roth. In short, this is an issue ...


4 Ways SEO Helps Law Firms  NuWire Investor

When you've finally started a law firm, you will think you are going to earn a lot of income. That is where you are wrong because you have a lot of competitors ...


Important Key Vendors of SEO Testing Service Market 2019 Forecast till 2025 Presents Latest Data by Leading Countries, Market Size and by Geography  Boston Life News

Global “SEO Testing *Service* Market” 2019-2025 analysis by growth, manufactures, types, applications, and geographical regions. SEO Testing *Service* market ...


Best Local SEO Agency Awards Released for June 2019 by 10 Best SEO  Yahoo Finance

When small businesses want to gain more customers or a higher level of visibility, they will have to spend some time finding the best local SEO agency to help ...


Russia's Government Prepares New KPI for SEO Managers  The Moscow Times

Russia's government has prepared new Key Productivity Indicators (KPI) for top managers of State Owned Enterprises (SEOs) for the next three years, the ...


Park Seo Joon Picks His Fave New BTS Song + Dishes On Group Chat With V, Park Hyung Sik, And Choi Woo Shik  soompi

Park Seo Joon showed love for BTS's V during a recent radio show appearance! On July 19, the actor appeared as a guest on SBS Power FM's “Park Sun ...


Top PPC SEO Agency Awards Issued for the Month of June by 10 Best SEO  Yahoo Finance

Finding the best PPC SEO agency is not an easy task, especially for a small business or an entrepreneur that is often busy with the essentials of the job.


Citation Building Still Matters for Local SEO and We Have Proof  Business 2 Community

Your business isn't appearing when you search for your keywords on Google, and that's a real bummer. Or, maybe your competitors are simply out-ranking you ...


Senior Product Manager, SEO - GoDaddy  Built In Austin

GoDaddy is hiring for a Senior Product Manager, SEO in Austin. Find more details about the job and how to apply at Built In Austin.


Is Boris Johnson a bus-building SEO genius?  New Scientist

Boris Johnson's bus mentioning SEO trick, plus lemon-powered cars and space's most expensive mistake in our weekly round-up from the world of weird.


Healthmark, a Boutique Medical Marketing SEO Company that Might take Thailand's Healthcare Industry by Storm  Prestige Online

When it comes to SEO marketing for the healthcare industry, there is no one better than Singapore's leading digital marketing company, Healthmark.


Junior SEO Content Specialist - German in North Holland, Amsterdam  IamExpat in the Netherlands

Randstad Multilingual Recruitment is hiring a Junior SEO *Content* Specialist - German in North Holland, Amsterdam. Are you an expat looking for jobs in English ...


Park Seo Joon Jokes About Why “Parasite” Director Bong Joon Ho Said He'd Want To Set Him Up With His Daughter  soompi

During a recent radio show appearance, Park Seo Joon dished on working with director Bong Joon Ho on his award-winning film “Parasite”! On July 19, the ...


How Marketers Can Build and Grow an SEO-friendly YouTube Channel  MarTech Advisor

Anna Ji, Director of Product and Growth, Clipchamp, talks about SEO strategies to build your YouTube Channel and to improve SEO. Her tips will help you ...


What types of links you should build to boost your website SEO?  Best in Australia

Links improve your websites google search rankings. More links simply mean higher rankings. An SEO expert will help you build useful backlinks to boost your ...


Optimizing Ecommerce Sites for Crawl Budget may Positively Impact SEO  Bigtime Daily

Developing and optimizing e-commerce sites for the crawl budget may impact Google's web crawler, which visit the given pages. Due to this, the updated ...


7 SEO best practices you should be doing regardless of what Google says  Search Engine Land

In many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what ...


WLU appoints new SEO for Brantford campus  KitchenerToday.com

Newly appointed SEO Heidi Northwoord joined the Faculty of Liberal Arts at Laurier in 2014.


Park Seo Joon Reveals What Kind Of Film Role He'd Like To Take On Next  soompi

Park Seo Joon is ready to take on a new kind of role! During a guest appearance on Naver V Live's “Actor & Chatter,” the actor talked about his upcoming film ...


Best San Francisco SEO Agency Awards Given for June 2019 by 10 Best SEO  Yahoo Finance

It is a longstanding challenge for companies to find the best SEO agency to update their sites or add in SEO during the development of a site. This process is ...


SEO Versus SEM: What's The Difference?  Forbes

Separate and clearly understand the categories before defining your marketing plan.


Seo Dong-joo wins 2019 LMoA Young Artist Award  The Korea Herald

Artist Seo Dong-joo has won the 2019 LMoA Young Artist Award, the Lotte Museum of Art's annual award for an up-and-coming artist in South Korea. Seo, the ...


home | site map
© 2006