SEO Information

One Way Linking Campaigns II


There is a way to generate links with the content that you have not as yet created. For this contact the established authorities (writers, publishers ) in your domain area & let them know that you are available as a resource for researching & writing on any topic from the chosen domain. When they will use you they will credit you for it. Also submit your articles to them. If they ever quote you they will link to you & the added advantage will be that their articles will get published in good places. Imagine an incoming link to your site from TIME or NATIONAL GEOGRAPHIC.

What if you don't have great content writing skills or the necessary expertise. Then do the next best thing. Ask for permission from writers to host their content on your site in exchange from link from it. So, if you are able to create a good selection of articles people will still link to you for a good compilation.

Now to the next step of creating one way links:

Apart from content you can use other free available downloads from your site as the carrot for people to link to you. This free carrot can be a good software tool relating to your domain or an ebook (content again) etc. If people perceive value in what you are offering chance are they will reciprocate by linking to you. Another way to leverage this free download scheme is to get listed in the directories & portals which offer a listing of freeware on the net. Search the SE using keyword freeware directories. Or shareware directories

You can possibly start with

http://dmoz.org/Computers/Software/Freeware/Directories/

or http://dmoz.org/Computers/Software/Freeware/Download_Locations/.

Or http://dmoz.org/Computers/Internet/WWW/Free_Stuff/Link_Pages/.

Or http://dmoz.org/Computers/Software/Shareware/Directories/

Survey the products & services in your domain. Pick up the good ones & write reviews for it. Then submit those reviews to the concerned site/s. More often then not they will use it while providing a link back to you for the credits.

Another way of getting some links is to hold a contest or host sweepstakes on your site. Once you have this in place get it listed with the directories which offer free contests & games listings. You can search SE for contest directories or start from here

http://directory.google.com/Top/Games/Gambling/Contests_and_Sweepstakes/Directories/

All this is effective when you are creating content or giving something free or reviewing someone elses' offering. However there are ways to create one way links which are different than the abovementioned strategies. This entails leaving your footsteps where ever you go. In simpler terms keep your signature file ready( with a hyperlink) & then post it wherever possible.

Whenever you visit a site, write a comment in the guest book with your signature file.

Post messages on the forums or some chat rooms relating to your topic with hyperlink built in ( check which forums allow that).

Post messages in the usenet newsgroups with hyperlink. For selecting the right newsgroup to send a message you can search with your prime keyword on google groups.

Always remember to have your signature file in your email.

Another way of creating one way incoming links into your site is by either starting an online award category or by participating in an award category.

If you are an award giver the recipient will place your gif file(with hyperlink in it) on his site. If you win an award you will link to the award site & they in turn generally link to you.

Another play is to book additional space/ additional url on any other server & create a small site on it(related to your topic area with some unique content) & link it to the original site. A variation of this is to create a blog ( search SE for blog ) or start here

http://directory.google.com/Top/Computers/Internet/On_the_Web/Weblogs/Tools/?tc=1 .

Link this blog to your web site.

Another long winding however effective way to create incoming links is to host affiliate programs or launch banner exchange programs or launch a web ring program from your site. People who will sign up will have links pointing to your site from theirs. However this approach does take time & efforts to bear fruit.

In almost all these variations one of the most important parameters you can control is the anchor text.

These are just some of the methods that you can undertake profitably.

Once you are done with your one way linking campaign, its time to start with reciprocal linking campaigns

Rakesh Ojha is a successful Internet marketer utilizing both pay-per-click marketing and search engine optimization to increase website traffic. To learn more, visit http://sem.mosaic-service.com


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Forbes

Google's Top Ranking Factors For Local SEO - Forbes
Forbes
With so many potential clients turning to local search to find business or legal services, it's imperative that the online presence of your business or practice is ...
Infographic: 72 Stats To Understand SEO in 2018AMEinfo
Tips for helping women in business boost their SEO rankingFinancy
SEO/PPC Manager job, Durban, Umhlanga Ridge - Bizcommunity.comBizcommunity.com
East Anglian Daily Times -Business 2 Community
all 17 news articles »


Search Engine Journal

5 Ways to Move Your SEO Programs to Target the Top of the Buying Funnel
Search Engine Journal
For years, SEO professionals have been tackling the bottom of the sales funnel. We'll give lip service to branding and content marketing targeted at consumers higher in the funnel – those just starting the buyer's journey. But it's much easier to ...



Search Engine Land

SearchCap: Google Search Console, negative SEO & more
Search Engine Land
There is no such thing as being negative SEO-proof, says contributor Joe Sinkwitz. All you can do is take steps to lessen the probability of becoming a victim. Here's how to reduce attack vectors and protect your site. Google Search Console Search ...
Creating SEO Strategy for Your Business - EntrepreneurEntrepreneur
A Beginner's Guide to SEO in a Machine Learning WorldSearch Engine Journal
The core pillars of technical international SEOMarketing Tech
MediaPost Communications -GISuser.com (press release) -TG Daily (blog)
all 14 news articles »


TNW

Listen to Google — UX and SEO are a match made in heaven
TNW
To the layman UX and SEO (if they even understand what they mean) sound like two entirely unrelated things. The one is about some plumber jabbing away at their phone, while the other is about satisfying the algorithms of a company in Silicon Valley.



Forbes

6 Reasons Why SEO Might Not Be Right For Your Business - Forbes
Forbes
Contrary to popular belief, SEO is not something every business needs, especially small businesses with modest marketing budgets. Here's how to determine ...
Small Business SEO Checklist: 11 Ways to Improve Rankings TodaySearch Engine Journal

all 2 news articles »


Entrepreneur

How to Build the Perfect SEO Strategy - Entrepreneur
Entrepreneur
Today, nearly every business lives and dies by brand visibility. With over 4 billion people on the planet now being on the internet, a huge part of that visibility is ...
4 Very Popular SEO Beliefs That Make No Sense At All - Search ...Search Engine Journal
4 Ways Sentiment Analysis Is Changing SEO - Search Engine PeopleSearch Engine People (blog)
What You Should Know About Small Business SEO at a Glance [Infographic]The National Law Review
The SEM Post
all 8 news articles »


Business.com

Why Your Business Can No Longer Afford to Ignore SEO
Business.com
Your corporate brand is a digital representation of your business's persona, voice, mission and values. When it comes to digital visibility, nothing outperforms search engine optimization. Search engine optimization (SEO) refers to the art and science ...



Business.com

Small Business Guide to SEO
Business.com
SEO describes a group of practices that drive organic traffic to a business website by boosting its place in search engine results. If you're a small business owner and you use the internet to drive customers to your business (which should be most of ...



Boing Boing

Pounded in the butt by my own dark SEO: the weird, true story of #Cockygate
Boing Boing
Now, Sarah Jeong (previously) has taken a deep, investigative dive into the true origins of #cockygate, and has discovered a seamy, sleazy underbelly of black SEO hacker/romance writers who have mastered the art of gaming and manipulating payouts from ...



Search Engine Land

The small business owners guide to conquering SEO: The glossary
Search Engine Land
While SEO is neither magic nor rocket science, it's still fairly complex and getting more so every day. The vernacular can be somewhat confusing to everyone practicing SEO. Canonical, hreflang, schema, cache, robots.txt, .htaccess — these are just a ...


Google News

home | site map
© 2006