Keywords Finalization Methodology
To arrive at the set of keywords that:
Describe business correctly (are relevant) Attract traffic (are popular & are searched for) Have less competition (are relatively un-optimized for )
Step I: Lets start by saying that the for the keyword finalization of a web site the first step is to device the theme of the web site. The keywords then should be generated which are in sync with the themeing structure of the site. The home pages & the other higher level pages should target more general(main theme)keywords. The deeper pages (embedded in subdirectories or sub domains) should target more specific & qualified keywords.
Once the sites themes & sub-themes are done, lets start by looking for the keywords
The finalization of the keywords for any given site can be done in the following way:
Generation of the seed keywords for the site (theme keywords).
Expansion of the seed keywords into key-phrases by adding qualifiers (sub theme keywords)
Generating a larger set of keywords by word play on the key-phrases generated in step II.(sub theme targeting)
Lets take them one by one:
SEED Keywords/Primary keywords:
The seed keywords can be generated by either of the ways mentioned below:
The client provides the terms he feels are relevant to his business.
The SEO firm generates the seed words by understanding the business domain & the business model of the client.
Some outside domain consultant provides them.
Another way of generating seed keywords is to look for the meta tags of the competition web sites.
WARNING: do not place any unnecessary emphasis on these tags. Use them just to generate you seed keywords list.
If one has certain set of keywords then tools like WT & Overture can also be used to arrive at the other relevant seed keywords.
Typically seed keywords are single word. A good number of seed Keywords is between 10-12.
SUB theme Keywords (add Qualifiers)
Now to these seed keywords add qualifiers.
These qualifiers can be anything location/sub-product/color/part no/activity/singular etc.
By utilizing these qualifiers one can expand the list of the seed keywords. Say a good number would be anywhere between 20-30.
Typicaly a sub theme key phrase could be of 2-3 -4 word length.
One recent study suggests that
The typical searcher often uses longer queries. Many contain more than three words. Within three different search engines, keyword distribution data tells a compelling story:
Words in Query LookSmart (%) Ask.com (%) Teoma (%) 1 27.00 12.76 38.04 2 33.00 22.46 29.59 3 23.00 19.34 18.13 4 10.00 11.89 8.00 5 7.00* 7.86 3.51 6 - 6.19 1.39 7 - 5.47 0.63
LookSmart does not report beyond 5 search terms, instead grouping five or more terms into one category.
Approximately 40 percent of queries in LookSmart have three or more words. About 32 percent in Teoma have three or more. Ask Jeeves has an even higher skew, nearly 62 percent, because of its natural language focus. Within FAST, the database that powers Lycos and others, the average is 2.5 terms. That suggests a similar frequency distribution to LookSmart and Teoma.
Hence we can keep the average length of sub theme keywords at around 3.
Rakesh Ojha is a successful Internet marketer utilizing both pay-per-click marketing and search engine optimization to increase website traffic. To learn more, visit http://sem.mosaic-service.com
An SEO guide to audience research and content analysis Search Engine Land
Matt Clough named an SEO and operations editor The Washington Post
Is the SEO Industry Dying? Entrepreneur
Google's digital marketing course offers bad SEO advice Search Engine Land
4 technical SEO tasks that are critical to organic success Search Engine Land
Link building: the least favorite part of SEO Search Engine Land
SEO Experts Explain How Optimised Content Helps a Website Achieve a Better Search Engine Ranking - GlobeNewswire
SEO Experts Explain How Optimised Content Helps a Website Achieve a Better Search Engine Ranking GlobeNewswire
4 Key Areas Of International SEO Focus For Entering A New Market Search Engine Journal
Mastering SEO Within Google's SERPs [Podcast] Search Engine Journal
How to gain insider expertise as an outside SEO vendor in 4 steps Search Engine Land
How Does Google Multisearch Affect SEO? Search Engine Journal
How HTTP/3 Helps Feed SEO's Need For Speed Search Engine Journal
Free SEO Tools for Do-it-yourself Analysis Practical Ecommerce
Enterprise SEO Buy-in: 7 Essential Tips For Winning The Long Game Search Engine Journal
How to analyze your SEO competitors and find opportunities Search Engine Land
11 breadcrumb SEO best practices for a mobile-first strategy Search Engine Land
How to handle unprofessional SEO treatment: tips and guidelines Search Engine Land
Virtual environment optimization (VEO): The next evolution of SEO? Search Engine Land
What is Off-page SEO? | HTMLGoodies.com HTML Goodies
How to choose an SEO agency? Sprout Wired
5 ways to use the Wayback Machine for SEO Search Engine Land
How to get reviews for local SEO: The must-do list Search Engine Land
Top 10 SEO Priorities For Your First Week As A New Marketing Manager Search Engine Journal
How Do Location Landing Pages Work in SEO? Entrepreneur
Seo Ji Hye Glimpses An Inexplicably Romantic Future With Her Boss Yoon Kye Sang In “Kiss Sixth Sense” - soompi
Seo Ji Hye Glimpses An Inexplicably Romantic Future With Her Boss Yoon Kye Sang In “Kiss Sixth Sense” soompi
Can AI Perform SEO? Experimenting With OpenAI's GPT-3 Search Engine Journal
What 1,000 food blog audits has taught me about SEO Search Engine Land
'Eve' - Seo Ye Ji's New Kdrama Gets Official Release Date, Teaser Trailer, Synopsis and more - The West News
'Eve' - Seo Ye Ji's New Kdrama Gets Official Release Date, Teaser Trailer, Synopsis and more The West News
Google Offering SEO Certification Taught By Googlers As Part Of Digital Marketing Course - Search Engine Roundtable
Google Offering SEO Certification Taught By Googlers As Part Of Digital Marketing Course Search Engine Roundtable
Search Engine Optimization for Developers 🚀 Refresh Miami
Seo Hyun Jin, Hwang In Yeop, Bae In Hyuk & Huh Joon Ho pose in new character posters for ‘Why Her?’ - PINKVILLA
Seo Hyun Jin, Hwang In Yeop, Bae In Hyuk & Huh Joon Ho pose in new character posters for ‘Why Her?’ PINKVILLA
The Best SEO Web Hosting Providers: May 2022 Business 2 Community
Yang Hyun Suk protests the delay of the 5th open trial while the prosecution denies it was intentional - allkpop
Yang Hyun Suk protests the delay of the 5th open trial while the prosecution denies it was intentional allkpop
Online Advantages Charlotte SEO, a Full Service Digital Marketing Company in Charlotte NC, Offers its Cli - Benzinga
Online Advantages Charlotte SEO, a Full Service Digital Marketing Company in Charlotte NC, Offers its Cli Benzinga
BTS ARMY is confused after Choi Woo-shik and Park Seo-joon share similar golfing posts; fans hear V’s voice in the video - The Indian Express
BTS ARMY is confused after Choi Woo-shik and Park Seo-joon share similar golfing posts; fans hear V’s voice in the video The Indian Express
Search Engine Optimization (SEO) Tools Market Size, Trends and Forecast to 2029 | Ahrefs, Screaming Frog, Google, KW Finder, MOZ, SEMRush, SpyFu, Yoast SEO, Siteliner and Bonus Tool. – SMU Daily Mustang - SMU Daily Mustang
Search Engine Optimization (SEO) Tools Market Size, Trends and Forecast to 2029 | Ahrefs, Screaming Frog, Google, KW Finder, MOZ, SEMRush, SpyFu, Yoast SEO, Siteliner and Bonus Tool. – SMU Daily Mustang SMU Daily Mustang
'Why Her?': Hwang In-youp Stars Alongside Seo Hyun-ji in a Mystery K-Drama With an Age-Gap Romance - Showbiz Cheat Sheet
'Why Her?': Hwang In-youp Stars Alongside Seo Hyun-ji in a Mystery K-Drama With an Age-Gap Romance Showbiz Cheat Sheet
How To Empower Content Teams With Real-Time Log File Insights Search Engine Journal
Weebly SEO: Features, Limitations & Tips For Optimizing Your Site Search Engine Journal
Does Word Count Really Matter For SEO Content? Search Engine Journal
25 Unique SEO Tactics That Deliver Big Results Search Engine Journal
9 Local SEO Tips From Top Experts Search Engine Journal
Where Do We Even Begin With SEO For A Startup? Search Engine Journal
SEO Glossary: 200+ Terms & Definitions You Need to Know Search Engine Journal
Could SEO Permanently Ruin Your Website? Entrepreneur
5 Key On-Page Optimizations For Local SEO Search Engine Journal
How to Pick the Most SEO Friendly CMS For Your Website [Podcast] Search Engine Journal
What is SEO? ITProPortal
Local SEO For Beginners: Getting Started Search Engine Journal
Enterprise SEO: Lessons from 20 years in the trenches Search Engine Land
As SEO becomes more complex, it involves more considerations than SEOs enjoyed in the “ten blue links” era - Search Engine Land
As SEO becomes more complex, it involves more considerations than SEOs enjoyed in the “ten blue links” era Search Engine Land
One Month With $3,000 In SEO Budget For A Local Business Search Engine Journal
7 reasons why people believe SEO myths Search Engine Land
Google On The SEO Value Of User Comments On Websites Search Engine Journal
Impactful SEO Reporting: My Most Difficult Lessons Learned Search Engine Journal
Bing Announces All In One SEO And IndexNow Integration Search Engine Journal
Internal Linking is Super Critical For SEO Search Engine Journal
The Only Shopify SEO Checklist You Need To Rank Your Site Search Engine Journal
5 On-Page SEO Factors To Check In Underperforming Content Search Engine Journal
Amazon SEO: A Comprehensive Guide For Sellers Search Engine Journal
SEO Best Practice for Alt Text Search Engine Journal
How To Improve SEO Results With AI-Based Search Engine Modeling Search Engine Journal
Evolution Of The Web: 4 Future Enterprise SEO Considerations Search Engine Journal
Google On How To Improve SEO Audits Search Engine Journal
3 Ways Amazon SEO Can Go Wrong Entrepreneur
Online SEO Courses to Take On Your Own Time Small Business Trends
Enterprise SEO Site Structure: 14 Essential Optimizations Search Engine Journal
The 3 Components of Success in a Holistic SEO Plan Entrepreneur
Seasonal SEO Tips & Examples For Year-Round Search Improvements Search Engine Journal
How customer reviews can improve your SEO efforts Search Engine Land
The Ultimate SEO Content Creation Guide Search Engine Journal
5 Ways to Make Money With SEO in 2022 Entrepreneur
Does Members-Only or Gated Content Have SEO Value? Search Engine Journal
How To Create A Winning Local SEO Content Strategy Search Engine Journal
10 Essential Priorities For Your Retail SEO Strategy Search Engine Journal
10 News SEO Tips from The New York Times' Christine Liang Search Engine Journal
How Google Trends Improves SEO Practical Ecommerce
Build A Solid Foundation For SEO With Web Accessibility Requirements Search Engine Journal
Google: No SEO Bonus For Keyword-Based Domains Search Engine Journal
7 Local SEO Updates That Will Impact Your 2022 Planning Search Engine Journal
Video SEO: 10 Steps to Optimizing Videos for Search and Discovery Search Engine Journal
The State of SEO Report Search Engine Journal
SEO dos and don'ts of website migration Search Engine Land
META Tags Explained and How To Use Them For Ranking
The META tags are used to provide extra information about a web page. There was once a time where a good search engine ranking could be achieved by simply changing the value of the META tags.
Answers Count - Matching Keyword and Phrase Density
What's more important to your business success - the question or the answer? Certainly, you want your questions to reflect what you are trying to find out. Obviously, your questions should be easily understood.
Is Google Fair?
If you are the owner of a new website, trying to get a decent ranking from the mighty google, you will no doubt answer with a resounding, NO! Recent findings indicate that Google's algorithm has an ageing filter, which put in simple terms, makes it harder for a new webmaster to get high ranking in the SERP's, in the short term at least. So does this mean google favours established sites over new ones?Broad keywords appear nigh on impossible to get top 50 rankings for, and Google's first page seems like an unattainable dream.
The 7 Points of Do-It-Yourself SEO
Ever felt intimidated at the convoluted, jargon-ridden information about Internet marketing for small businesses available on the Net? Ever been horrified by the huge fees the experts charge, putting search engine optimization beyond your own means? Ever thought: What exactly is search engine optimization anyway, and can I do it myself?The answer is: Yes, you can! The basics of search engine optimisation in applied web marketing are simple. It's all to do with the keyword content of your text copy, and can be summarised in seven points.
Your Search Engine Optimization Strategy: Make Love, Not War
When it comes to search engine optimization strategy, there are basically two camps - those who view search engines as adversaries to be conquered at any cost and those who regard search engines as partners in their online marketing efforts. Long-time readers of my articles probably already have a good idea of which camp I fall into; however, I believe both approaches can be effective optimization methods.
SEO and Directories
If you are a webmaster, then you've probably submitted your website to several directories, you may even run one yourself. There are thousands and thousands of directories out there on the net and they all have their advantages and disadvantages.
The Two Most Important Things You Must Do For Google Top Ranking
Attaining a top ranking in Goggle or any other major search engine nowadays is a herculean task indeed. But webmasters are archieving this enviable position continuously.
How My Page Rank Went From 0 to 5 In One Update - How Yours Can Too
Increase Your Google Page Rank!Page Rank. We all know what is.
Link Building - The Waiting Game
Link building is a waiting game. Many clients have asked me why they do not see changes in traffic or ranking before a month goes by.
Building Link Popularity with Topical Articles
One of the important factors in ranking high in search engine results is link popularity. It is not enough to just have the best website in the world--other sites have to point back to you.
Would You Like More PageRank?
The higher the PR of your site the higher will be its search engine position. So the goal is to get lots of sites linking to your site.
Pay-per-click - the Ultimate Tool to Boost Affiliate Sales
The old ways are not always the best ways.The traditional model of making money from affiliate products was simple.
Increase Your Search Engine Ranking
There are methods to increase your search engine rankings which may seem like rocket science to you, so you have probably avoided dealing with this issue.I did once upon a time until I realised its not so bad after all! I am here to tell you - the time has come to face your website! A high search engine ranking as you can manage for your website is essential to get any free visitors rather than burn your wallet on pay per click such as adwords for example.
Internet Directory Submission Tips
Internet Directories and their ImportanceThere are two very pertinent reason why we submit to directories, first, to get more targeted traffic to your site and secondly, to build link popularity in hopes of a better page rank. Acquiring links from other websites may obtain the same results, providing they are qualified links meaning the website you want to exchange links with pertains to your business.
Smartpages - Legitimate SEO Or Spam?
Smartpages are highly optimized pages which draw stampeded of search engine traffic to your website..
Dont Make the Top 30 SEO Mistake
SEO consultants will tell you that you need to be in the Top 30 or you can pretty much give up any hope of getting a visitor to your web site.Yes, there is truth in that Top 30 goal.
Boost Your Website Rankings with Expert Content
The chase for a high web ranking is constantly on and is in fact very demanding given the tough competition provided by all the other websites out there who happen to be putting up material on the same subject as you. All websites with average or below average content become victims of isolation and cyber ostracism.
Is Something Missing From Your Keywords Research? (Part 2)
In my previous article, I raised the issue that proper keyword research must take into account countries. The reason for that was that the demand for keywords can vary between countries.
Getting Listed in the ODP, Google Directory
First of all, the Google directory is really just the open directory project (ODP: url here) with a few adjustments. While listings on DMOZ.
Keywords, Choose Them Wisely
By now you have likely heard that keywords and keyword phrases, are extremely important in having search engines display your website. So how do you choose them? Guess? Ask a friend? Check successful competitors sites? There is a better way!First let's digress.
|home | site map|