Taking Advantage of Googles Sandbox Effect
Most new sites submitted to Google (at least within the last year or so) encounter a peculiar phenomenon known as the "sandbox effect" within about 2 weeks to one month after appearing in the index. Sites may very well rank relatively high in the index at first if the keywords associated with the site are not highly saturated. After about 2 weeks to one month, however, the ranking of most new sites drop significantly. In fact, it is not uncommon for a new site to appear in the number one position for a specific keyword or phrase (typically similar or the same as the website title) up until this drop-off point. For the next 2 - 3 months, new websites are said to reside in the "sandbox," an abstract realm where new, fledgling websites are kept aside from older, mature websites in the index.
Many believe that Google instituted this sandbox effect to cut down on rampant spamming. Webpages with very little content, specifically created with the intention of trying to sell someone something (or provide links to an affiliated business), were appearing in the Google index at an alarming rate. Although many of these sites were eventually banned, they often obtained top positions for lucrative keywords for perhaps a month - sometimes longer. The spammers were able to make enough money off the sites to justify having to buy new domain names and building one site right after the other. The sandbox effect drastically cuts down on this practice since almost all new sites are effectively on a probationary period that can last as long as 3 - 4 months. Most spam sites can be eliminated during this time, while meaningful, high-quality sites simply wait it out - or continue to improve.
It is important to mention that the sandbox effect is quite different from banning. Google may ban a website for multiple reasons, but the end results is always the complete removal of the site from the index for an unknown amount of time (perhaps indefinitely for some). Sandboxing almost always happens to new websites, and does not result in the sites being entirely removed from the index. If your site has been relegated to the sandbox, this means that, in general, its ranking for any given keyword has gone down significantly. It is not uncommon for a site to come up on the first page of results for the first two or three weeks in the index, and then drop to position 100, 200, or lower after one month or so. Being in the sandbox, however, is not permanent, and it may in fact provide you with the time necessary to improve your website and build connections/ partnerships to make your site successful in the post-sandbox environment.
As mentioned earlier, your website can be in the sandbox for up to 4 months - although the average length of time appears to be around 2 ½ - 3 months. During this period of time, the most important thing you can do is continue improving and adding additional content to your website. Take a look at what other websites with similar content have done to attract and retain a steady flow of visitors. Original content is a given, but perhaps adding news (via a blog, RSS feeds) or a community forum (using a bbs system or chat program) would be a good idea as well. These extra features aren't right for every website, but for many they can offer your visitors a reason to keep coming back. In addition, most blog and forum programs automatically produce webpages that can be indexed by Google and other search engines. It isn't difficult to double the size of your website (with content that may actually be useful) within a couple of days by using these programs. Once your website comes out of the sandbox you should have a well-designed website with many webpages and plenty of useful content (the more webpages a site has, assuming they are useful, the better the site's PageRank will be, all other things being equal).
In addition to simply building your site, take some time to analyze the webpages and different areas of your website that you have already constructed. Do you have particular keywords that you would like your site to rank well on Google? If so, make sure that you use these keywords in whichever webpages they are needed. This is not to say, however, that you should saturate your webpages with keywords to the point that they look unnatural. You want the keywords to blend in with your content as much as possible (Google doesn't seem to like keyword super-saturation). In addition to keywords, take a look at your Meta tags, title (does the title contain your website name w/ the right keywords?), loading time (no one wants to wait around for 30 seconds while your webpage loads), and overall optimization. The sandbox is a great time to fine-tune your website and employ as many fair SEO (search engine optimization) techniques as you can.
The final thing all new websites should do while in the sandbox is acquire partnerships and establish connections with other websites with similar topics. Go ahead and send out some e-mail, politely asking the webmasters of established websites to exchange links with your site. Also, submit your website to the big directories, including Zeal, Yahoo!, and DMOZ. Getting listed on these three directories alone will improve your PageRank and provide a healthy amount of exposure for your site. But don't stop there. Consider providing content to established websites in exchange for a free link to your website. Anything you can do to persuade high PR websites to link to your site is probably worth some time and effort.
If you follow these simple suggestions, we think you will find your website's time in the sandbox less of an annoyance, and more of a chance to improve and establish your website. Once out of the sandbox, you will be very glad that you did.
Bradley James is the Chief Editor at GoogleAdvisor.org. The website provides free information for webmasters relating to the Google search engine, PageRank issues, AdWords and AdSense strategies, and more.
SEO myths busted by an ex-Googler Search Engine Land
SEO Is Everyoneâ€™s Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO Search Engine Journal
A framework for SEO success with structured data Search Engine Land
Elevating Women in SEO: The Industry Still Has a Long Way to Go Search Engine Journal
The Future of SEO: What SEO & Marketing Pros Need to Understand Search Engine Journal
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal
Hereâ€™s Why Inclusive Web Design with SEO Wins 2020 Search Engine Journal
Hereâ€™s how to leverage long-tail keywords for your SEO Search Engine Land
Ongoing Education: Your Secret to SEO Success Search Engine Journal
How UX Complements SEO to Improve Conversion Strategy Business 2 Community
Real-Time Insight & Real-Time Action in SEO: How Automation Bridges the Gap Search Engine Journal
A 50-Point Audit for Getting Started with Local SEO Search Engine Journal
Googleâ€™s Baby Algorithms: How to Think About Them for SEO Search Engine Journal
Trend-Watcher: 6 New Ways to Do SEO in 2020 Business 2 Community
What is SEO? businessjournaldaily.com
SEM vs. SEO vs. PPC Defined: Whatâ€™s the Difference? Search Engine Journal
Google Launches New, Animated Video Series About SEO for Beginners Search Engine Journal
Three Off-Site Tactics That Seriously Boost SEO Traffic MarketingProfs.com
Let's Untangle the Knotty Mystery of SEO Radio World
How to find your ideal SEO agency Search Engine Land
Googleâ€™s John Mueller Speaks on SEO for Dark Mode Websites Search Engine Journal
SEO best practices support ADA compliance for digital accessibility Search Engine Land
5 SEO Tips to Optimize Your Next Blog Post Business 2 Community
The Lowdown on SEO This Year (infographic) Digital Information World
5 SEO Trends to Help Marketing Leaders Prepare for 2019 The African Exponent
5 Free Keyword Research Tools for SEO & PPC JumpFly PPC Advertising News
TF-IDF: Can It Really Help Your SEO? Search Engine Journal
Redefining SEO in the Age of Digital Transformation Destination CRM
How to Write SEO-Friendly Content in 2020 - VENTS Magazine
Why the University of Arizona changed its abbreviation for SEO Search Engine Land
Video: Eric Enge on Google advice vs. real-world SEO experience Search Engine Land
Tesla Solar: Is Google SEO the Only Issue? Market Realist
For SEO, How Fast Is Fast Enough? Practical Ecommerce
Recovery From November 2019 Google Update Search Engine Journal
Benchmarking Beyond SEO: What Competitors' Website Traffic Can Reveal Search Engine Journal
How to Boost SEO for Coworking Spaces Commercial Property Executive
Screaming Frog releases SEO Spider version 12.0 Search Engine Land
University of Arizona switches from UA to UArizona for SEO The Associated Press
SEO: Google's BERT Update Helps Ecommerce Product Pages Practical Ecommerce
Barry Schwartz on Covering SEO News, Productivity & How to Grow a Business [PODCAST] - Search Engine Journal
Barry Schwartz on Covering SEO News, Productivity & How to Grow a Business [PODCAST] Search Engine Journal
Why Discoverability Needs to Be an SEO Focus with Garrett Mehrguth [PODCAST] - Search Engine Journal
Why Discoverability Needs to Be an SEO Focus with Garrett Mehrguth [PODCAST] Search Engine Journal
Link Building for 2020: What Works and What to Avoid MarTech Advisor
Travel SEO: 8 Ways to Build Links & Get Press as a Travel Brand Search Engine Journal
An Introduction to Python for Technical SEO Search Engine Journal
How to find cheap & affordable SEO services Business MattersBusiness Matters
GoodFirms Unlocks the Most Trustworthy Digital Marketing and SEO Companies for November 2019 - MarTech Series
GoodFirms Unlocks the Most Trustworthy Digital Marketing and SEO Companies for November 2019 MarTech Series
Could Blogging Boost Your Ecommerce SEO? Practical Ecommerce
How Google's BERT SEO Update Will Impact Content and Search PR News - For Smart Communicators
Pro Rank Tracker Launches Lite Tool Rankitor, with Plans Starting at $5 Search Engine Journal
The psychology of SEO on Brains Byte Back The Sociable
How to Create Content For Terrific Website SEO Business 2 Community
5 SEO suggestions to market your food truck | Commentary Food Truck Operator
Baidu SEO: Content Delivery, Speed & Accessibility Search Engine Journal
10 Best SEO Podcasts to Master the Art of SEO 99Signals - Tech News, Tech Hacks, & More
5 DIY SEO Tips That Your Small Business Needs Business.com
Google BERT Update â€“ What it Means Search Engine Journal
Video: Eric Enge on building and selling his SEO agency Search Engine Land
Creative & SEO Copywriter, Penguin General - London The Bookseller
Expedia Suffers Major Decline, Blames the Changing SEO Landscape Business Deccan
Park Hang-seo Receives AFF Coach of the Year Award KBS WORLD Radio News
Get the mega SEO and digital marketing bundle for 97% off Android Authority
Lee Na Young, Park Seo Joon, Lee Jin Wook, And Jung Hae In Attend Donation Event For Warmer Winter - soompi
Lee Na Young, Park Seo Joon, Lee Jin Wook, And Jung Hae In Attend Donation Event For Warmer Winter soompi
What Does It Mean to â€˜Do SEOâ€™? Search Engine Journal
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
Should you do 100% of your SEO in-house? Search Engine Land
25+ Unique Blog Post Ideas to Engage Your Readers Search Engine Journal
My experience with SEO Practical Ecommerce
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
Can SEO Be Made Predictable? Search Engine Journal
Free Longtail tool offers better SEO The Australian
What Constitutes a Complete and Effective SEO Campaign?
Unfortunately, not many Search Engine Optimization companies know what this involves. You may see a "one size fits all" package, link popularity development in the form of submitting to link farms, or even the dreaded "Submit Your Site to 1000's of Search Engines" scam.
SEO Basics - 8 Key Strategies For Online Business Success
The world of search engine optimization (SEO) can be a big scary place for newbies. Most SEO professional companies charge astronomical prices that may or may not guarantee success.
Now More Than Ever...You Need To Optimize Your Site for Search Engines
As the economy begins to recover in certain parts of the world, more and more online marketers are looking for affordable ways to drive qualified traffic to their sites. That's why, now more than ever, you need to optimize your site for the search engines.
Search Engine Optimization - Enhancing Web Site Visibility
I've had several prospects and clients say to me "I want my web site to come up on top in search engines." And some have been contacted by an SEO company asking for lots of money and claiming that they can guarantee top search engine results, which in many cases is just false promises.
Complete Web-Site Optimization For Search Engines (Part 1)
SEO or search engine optimization strategy now becomes widely popular among online business operators. Nothing strange about it as it allows to substantially increase your gross income, as a result of growing traffic or visitors flow.
Here Today Gone Tomorrow
Its a matter of here today, gone tomorrow at the moment with Google so don't get complacent if you are on the first few pages of the searches. Its great, you are making money and think now you can relax and forget about it for a while.
Submit Your WebSite: Add Your URL to Web Directories & Search Engines
Why get into Search engines and directories?Increase backlinks of your webiste. If your website is listed in Directories then your website can get traffic from directries and search engines counting that backlinks for ranking of your website.
Do Search Engines Like Your Web Site?
Between 75% and 98.8% of visitors to Web sites come from searches made at search engines.
Search Engine Optimization - Free Tips and Help - Part One - The Title Tag
Search Engine Optimization is a widely misunderstood industry. Many webmasters, including myself, have been mislead by industry forums, and Internet "chatter".
Use Search Engines For A Guaranteed Web Site Promotion
For your web site to succeed, you must use is search engines optimization. Web sites definitely need top rankings in major search engines such as Google, Yahoo!, AOL, and MSN.
How To Find Good Keywords
Good keywords are frequently searched for (high demand) but not being targeted by many other websites (low competition). There are a number of tools out there that can help you find them.
The Sandbox Effect
What once many people thought they had a penalty, is now being called the Sandbox Effect and is causing new web sites not to rank very well in the search results of Google, not even for the least competitive phrases. Meaning that a filter is being placed on new web sites and cannot rank very high for most words or phrases for a certain amount of time.
Determining the Value of Your SEO Service
Every once in a while--and probably more often than we should--we find ourselves reviewing our SEO pricing models. Pricing SEO has always been a real sticking point for me because there is no one-size-fits-all pricing metric.
How Search Engines Work
Before anyone can start optimizing a web site, you must understand how search engines work.Search engine optimization is the hardest thing to do for a webmaster because there are so many rules to it and you have to stay up to date with all the new search engine optimization techniques.
Organic SEO: Patience For Long Term Ranking Results
When does long term SEO show ranking results? It takes time for optimization to produce targeted traffic to your website. Organic SEO requires time to take effect, just as it takes time for your web pages to start showing up in the search engine results.
Local Customers Know Where to Find Local Businesses... the Internet
Through search engines and directories, the Internet provides a quick and easy place to choose a local merchant or business.Just because the Internet is worldwide doesn't mean local businesses can't benefit from having a website and a presence in the search engines.
Search Engine Optimization :: The Basics and Why Websites Need It
We all know that the most targeted traffic we can get for our websites is from search engines. If you have a little patience and time to set websites the right way you can have a great source of excellent traffic and, best of all, you get it for free.
Search Engine Marketing: Are You Accidentally Hiding From Potential Customers?
You may be hiding if the search engines can't 'see' all of your site's relevant content.You've invested a great deal of time and effort carefully crafting compelling, helpful website content for prospective customers.
Website Promotion: 10 Search Engine Optimization Blunders to Avoid
If you want to develop a successful search engine optimization (SEO) strategy, go out of your way to avoid blunders that limit rankings.Here are 10 to keep in mind:1.
The Write to Link Popularity
Incorporating writing as a means of boosting your link popularity can be a turnoff for many webmasters, when in fact it can lead to a wealth of links.I first learnt about link popularity while researching about many different methods that I could use to market a Geocities site I had.
|home | site map|