Taking Advantage of Googles Sandbox Effect
Most new sites submitted to Google (at least within the last year or so) encounter a peculiar phenomenon known as the "sandbox effect" within about 2 weeks to one month after appearing in the index. Sites may very well rank relatively high in the index at first if the keywords associated with the site are not highly saturated. After about 2 weeks to one month, however, the ranking of most new sites drop significantly. In fact, it is not uncommon for a new site to appear in the number one position for a specific keyword or phrase (typically similar or the same as the website title) up until this drop-off point. For the next 2 - 3 months, new websites are said to reside in the "sandbox," an abstract realm where new, fledgling websites are kept aside from older, mature websites in the index.
Many believe that Google instituted this sandbox effect to cut down on rampant spamming. Webpages with very little content, specifically created with the intention of trying to sell someone something (or provide links to an affiliated business), were appearing in the Google index at an alarming rate. Although many of these sites were eventually banned, they often obtained top positions for lucrative keywords for perhaps a month - sometimes longer. The spammers were able to make enough money off the sites to justify having to buy new domain names and building one site right after the other. The sandbox effect drastically cuts down on this practice since almost all new sites are effectively on a probationary period that can last as long as 3 - 4 months. Most spam sites can be eliminated during this time, while meaningful, high-quality sites simply wait it out - or continue to improve.
It is important to mention that the sandbox effect is quite different from banning. Google may ban a website for multiple reasons, but the end results is always the complete removal of the site from the index for an unknown amount of time (perhaps indefinitely for some). Sandboxing almost always happens to new websites, and does not result in the sites being entirely removed from the index. If your site has been relegated to the sandbox, this means that, in general, its ranking for any given keyword has gone down significantly. It is not uncommon for a site to come up on the first page of results for the first two or three weeks in the index, and then drop to position 100, 200, or lower after one month or so. Being in the sandbox, however, is not permanent, and it may in fact provide you with the time necessary to improve your website and build connections/ partnerships to make your site successful in the post-sandbox environment.
As mentioned earlier, your website can be in the sandbox for up to 4 months - although the average length of time appears to be around 2 Ĺ - 3 months. During this period of time, the most important thing you can do is continue improving and adding additional content to your website. Take a look at what other websites with similar content have done to attract and retain a steady flow of visitors. Original content is a given, but perhaps adding news (via a blog, RSS feeds) or a community forum (using a bbs system or chat program) would be a good idea as well. These extra features aren't right for every website, but for many they can offer your visitors a reason to keep coming back. In addition, most blog and forum programs automatically produce webpages that can be indexed by Google and other search engines. It isn't difficult to double the size of your website (with content that may actually be useful) within a couple of days by using these programs. Once your website comes out of the sandbox you should have a well-designed website with many webpages and plenty of useful content (the more webpages a site has, assuming they are useful, the better the site's PageRank will be, all other things being equal).
In addition to simply building your site, take some time to analyze the webpages and different areas of your website that you have already constructed. Do you have particular keywords that you would like your site to rank well on Google? If so, make sure that you use these keywords in whichever webpages they are needed. This is not to say, however, that you should saturate your webpages with keywords to the point that they look unnatural. You want the keywords to blend in with your content as much as possible (Google doesn't seem to like keyword super-saturation). In addition to keywords, take a look at your Meta tags, title (does the title contain your website name w/ the right keywords?), loading time (no one wants to wait around for 30 seconds while your webpage loads), and overall optimization. The sandbox is a great time to fine-tune your website and employ as many fair SEO (search engine optimization) techniques as you can.
The final thing all new websites should do while in the sandbox is acquire partnerships and establish connections with other websites with similar topics. Go ahead and send out some e-mail, politely asking the webmasters of established websites to exchange links with your site. Also, submit your website to the big directories, including Zeal, Yahoo!, and DMOZ. Getting listed on these three directories alone will improve your PageRank and provide a healthy amount of exposure for your site. But don't stop there. Consider providing content to established websites in exchange for a free link to your website. Anything you can do to persuade high PR websites to link to your site is probably worth some time and effort.
If you follow these simple suggestions, we think you will find your website's time in the sandbox less of an annoyance, and more of a chance to improve and establish your website. Once out of the sandbox, you will be very glad that you did.
Bradley James is the Chief Editor at GoogleAdvisor.org. The website provides free information for webmasters relating to the Google search engine, PageRank issues, AdWords and AdSense strategies, and more.
Never Miss an SEO Trick with This Step-by-Step Approach from Cocolyze Search Engine Journal
How to Use The Inverted Pyramid for SEO Copywriting Search Engine Journal
How SEO Hygiene Supports Your Site & Marketing Goals Over Time Search Engine Journal
How to Use a Content Delivery Network (CDN) for SEO Search Engine Journal
Will Older & Outdated Articles Hurt My SEO? Search Engine Journal
5 Ways to Boost SEO on Your WordPress Site Business 2 Community
7 Ways to Improve SEO on Your WordPress Site Search Engine Journal
SEO's Place in a Cookieless Web: Is Content the New Cookie? Search Engine Journal
3 Data Skill Sets You Need to Succeed in Data SEO Search Engine Journal
SERP Analysis Tools For SEO and Ranking? Search Engine Journal
How SEO Forecasting Can Help You Get the Right Clients SEO forecasting can help you acquire - Search Engine Journal
How SEO Forecasting Can Help You Get the Right Clients SEO forecasting can help you acquire Search Engine Journal
Things to know before hiring an SEO expert PostBulletin.com
Google's John Mueller: 'Now's The Perfect Time' For an SEO Side Hustle Search Engine Journal
WordPress SEO and Site Migrations with Arsen Rabinovich [Podcast] Search Engine Journal
How to Create an SEO Law Firm Blogging Strategy Search Engine Journal
Trends That Will Shake Up The SEO World In The Future Search Engine Roundtable
9 Journalism Tactics that Work for SEO Content Writing Search Engine Journal
The State of SEO in 2021 [Infographic] Social Media Today
A Technical SEO Guide to Advanced Core Web Vitals Optimization Search Engine Journal
Google Page Experience Update: 13 Things to know about the new SEO Ranking Factors for 2021 - Digital Information World
Google Page Experience Update: 13 Things to know about the new SEO Ranking Factors for 2021 Digital Information World
How To Live More Sustainably With Environmental Lifestyle Expert Danny Seo Houston Public Media
A Case For Why Law Firms Need To Utilize SEO - VENTS Magazine
6 Reasons You Should Hire an SEO Agency TechBullion
5 Daily Habits of a Successful SEO Professional Search Engine Journal
Scaling Enterprise SEO: Evangelizing Success & Communicating With the C-Suite - Search Engine Journal
Scaling Enterprise SEO: Evangelizing Success & Communicating With the C-Suite Search Engine Journal
SEO Professionals: Stop Sharing Debunked Zero-Click Search Statistics Search Engine Journal
SEO Sessions At Google I/O Search Engine Roundtable
13 Best Chrome Extensions for Digital Marketing and SEO Search Engine Journal
What do you know about SEO and its Working Criteria? - VENTS Magazine
10 years of Park Seo Joon, the King of Rom Coms: 6 fun facts you definitely did not know about the actor - PINKVILLA
10 years of Park Seo Joon, the King of Rom Coms: 6 fun facts you definitely did not know about the actor PINKVILLA
How to Attract Backlinks to Your Law Firm Website Search Engine Journal
10 Best YouTube Keyword Tool Alternatives Search Engine Journal
Park Seo Joon Reflects On His Filmography + Celebrity Friends Congratulate Him On 10th Debut Anniversary - soompi
Park Seo Joon Reflects On His Filmography + Celebrity Friends Congratulate Him On 10th Debut Anniversary soompi
Actor Park Seo Joon offered a role in an upcoming thriller drama by ‚ÄėDr Romantic‚Äô writer - Times of India
Actor Park Seo Joon offered a role in an upcoming thriller drama by ‚ÄėDr Romantic‚Äô writer Times of India
Lillywhite, Seo have Timpview girls cruising for repeat 5A girls golf title; Lone Peak leads 6A - KSL.com
Lillywhite, Seo have Timpview girls cruising for repeat 5A girls golf title; Lone Peak leads 6A KSL.com
Search Engine Optimization Market : Worldwide Industry Analysis and New Market Opportunities Explored by 2025 |com, SpyFu(US), SEMrush(US), LinkResearchTools(Austria), SEO Book(Greece) ‚Äď The Shotcaller - The Shotcaller
Search Engine Optimization Market : Worldwide Industry Analysis and New Market Opportunities Explored by 2025 |com, SpyFu(US), SEMrush(US), LinkResearchTools(Austria), SEO Book(Greece) ‚Äď The Shotcaller The Shotcaller
Han So Hee to replace Seo Ye Ji in the upcoming drama Island? Read her agency‚Äôs reply to the rumors - PINKVILLA
Han So Hee to replace Seo Ye Ji in the upcoming drama Island? Read her agency‚Äôs reply to the rumors PINKVILLA
Jose Hernando, Author at Search Engine Journal Search Engine Journal
Search Engine Optimization (SEO) Tools Market Research 2021 Observational studies with leading manufacturers| Ahrefs, Screaming Frog, Google, KWFinder, MOZ, SEMRush ‚Äď KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Search Engine Optimization (SEO) Tools Market Research 2021 Observational studies with leading manufacturers| Ahrefs, Screaming Frog, Google, KWFinder, MOZ, SEMRush ‚Äď KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
Watch: Seo In Guk And Park Bo Young Pay Attention To The Tiniest Details While Holding Hands In ‚ÄúDoom At Your Service‚ÄĚ - soompi
Watch: Seo In Guk And Park Bo Young Pay Attention To The Tiniest Details While Holding Hands In ‚ÄúDoom At Your Service‚ÄĚ soompi
Seo Ye Ji will not attend Baeksang Arts Awards, agency confirms GMA News Online
How to Develop an International Digital Marketing Strategy Global Trade Magazine
Lee Do Hyun's Youth Of May and Seo In Guk's Doom At Your Service go head to head in the ratings battle - PINKVILLA
Lee Do Hyun's Youth Of May and Seo In Guk's Doom At Your Service go head to head in the ratings battle PINKVILLA
Seo Ye Ji Wins Baeksang ‚ÄėTikTok Popularity Award‚Äô Despite Absence - Korea Portal (English Edition)
Seo Ye Ji Wins Baeksang ‚ÄėTikTok Popularity Award‚Äô Despite Absence Korea Portal (English Edition)
SEO Software Market Precise Outlook 2021 ‚Äď Link-Assistant.Com, Pro Rank Tracker, Noble Samurai, AgencyAnalytics Inc., G2 Crowd ‚Äď The Shotcaller - The Shotcaller
SEO Software Market Precise Outlook 2021 ‚Äď Link-Assistant.Com, Pro Rank Tracker, Noble Samurai, AgencyAnalytics Inc., G2 Crowd ‚Äď The Shotcaller The Shotcaller
Watch: Park Bo Young And Seo In Guk Surprise Themselves With Their Acting + Kim Ji Suk Films Cameo In ‚ÄúDoom at Your Service - soompi
Watch: Park Bo Young And Seo In Guk Surprise Themselves With Their Acting + Kim Ji Suk Films Cameo In ‚ÄúDoom at Your Service soompi
Google Analytics Will Track Data Without Cookies Search Engine Journal
Doom At Your Service Ep 1 & 2 RECAP: Top moments between Seo In Guk & Park Bo Young that got our hearts racing - PINKVILLA
Doom At Your Service Ep 1 & 2 RECAP: Top moments between Seo In Guk & Park Bo Young that got our hearts racing PINKVILLA
Local SEO software Market Analysis 2021 Global Future Outlook 2025, Key Applications, Trends, Top Companies -Synup, Whitespark, SE Ranking, SEMrush, BrightLocal, SEOprofiler, GShift, Moz, Yext ‚Äď KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Local SEO software Market Analysis 2021 Global Future Outlook 2025, Key Applications, Trends, Top Companies -Synup, Whitespark, SE Ranking, SEMrush, BrightLocal, SEOprofiler, GShift, Moz, Yext ‚Äď KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
Global SEO Service Provider Services Market demand with COVID-19 recovery analysis 2021 better delivery process to boost market growth by 2026 ‚Äď KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global SEO Service Provider Services Market demand with COVID-19 recovery analysis 2021 better delivery process to boost market growth by 2026 ‚Äď KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
Park Bo Young And Seo In Guk Make Heart-Fluttering Eye Contact In ‚ÄúDoom At Your Service‚ÄĚ - soompi
3 Important Ways Search Data Can Fuel Your Business Search Engine Journal
Search Engine Optimization - Using Design Content in Your Site to Help It Get ranked - Global Banking And Finance Review
Search Engine Optimization - Using Design Content in Your Site to Help It Get ranked Global Banking And Finance Review
How to Learn SEO: A U.S. News Guide U.S. News & World Report
Google Lightning Talks: The State of SEO Search Engine Journal
SEO Software Market : Driving Factors, Analysis, Investment Feasibility & Trends 2027: Link-Assistant.Com, Pro Rank Tracker, Noble Samurai, AgencyAnalytics Inc. ‚Äď KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
SEO Software Market : Driving Factors, Analysis, Investment Feasibility & Trends 2027: Link-Assistant.Com, Pro Rank Tracker, Noble Samurai, AgencyAnalytics Inc. ‚Äď KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
15 tips to boost your website's SEO Creative Bloq
How SEO works and how to use it to rank higher in search results Business Insider
International SEO for 2021 & Beyond: 9-Point Checklist for Success Search Engine Journal
5 essential search engine optimization tips that actually work The Business Journals
3 Things You Must Know About SEO in 2021 Search Engine Journal
Search Engine Optimization (SEO) ‚ÄĒ Definition ‚ÄĒ TrackMaven The Content Standard by Skyword
WordPress SEO Guide: Everything You Need to Know [Ebook] Search Engine Journal
Content Is King & Other SEO Misconceptions That Have to Go Search Engine Journal
Why You Need to Enter the US Search Awards Now Search Engine Journal
Search Engine Optimization and Market SWOT Analysis, Key Indicators By 2026 |Acquisio, Adobe, Ahrefs, AWR Cloud, Bing, etc ‚Äď KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Search Engine Optimization and Market SWOT Analysis, Key Indicators By 2026 |Acquisio, Adobe, Ahrefs, AWR Cloud, Bing, etc ‚Äď KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
Law Firm SEO: Search Engine Optimization Strategies for Lawyers The National Law Review
How to Grow Organic Traffic with 5 Fundamental SEO Tactics Search Engine Journal
All you should know about SEO AZ Big Media
3 Steps to Better Content: Power up Your SEO with Audience Understanding Search Engine Journal
Is It Time to Switch to a New SEO Tool? Search Engine Journal
What Constitutes a Complete and Effective SEO Campaign?
Unfortunately, not many Search Engine Optimization companies know what this involves. You may see a "one size fits all" package, link popularity development in the form of submitting to link farms, or even the dreaded "Submit Your Site to 1000's of Search Engines" scam.
SEO Basics - 8 Key Strategies For Online Business Success
The world of search engine optimization (SEO) can be a big scary place for newbies. Most SEO professional companies charge astronomical prices that may or may not guarantee success.
Now More Than Ever...You Need To Optimize Your Site for Search Engines
As the economy begins to recover in certain parts of the world, more and more online marketers are looking for affordable ways to drive qualified traffic to their sites. That's why, now more than ever, you need to optimize your site for the search engines.
Search Engine Optimization - Enhancing Web Site Visibility
I've had several prospects and clients say to me "I want my web site to come up on top in search engines." And some have been contacted by an SEO company asking for lots of money and claiming that they can guarantee top search engine results, which in many cases is just false promises.
Complete Web-Site Optimization For Search Engines (Part 1)
SEO or search engine optimization strategy now becomes widely popular among online business operators. Nothing strange about it as it allows to substantially increase your gross income, as a result of growing traffic or visitors flow.
Here Today Gone Tomorrow
Its a matter of here today, gone tomorrow at the moment with Google so don't get complacent if you are on the first few pages of the searches. Its great, you are making money and think now you can relax and forget about it for a while.
Submit Your WebSite: Add Your URL to Web Directories & Search Engines
Why get into Search engines and directories?Increase backlinks of your webiste. If your website is listed in Directories then your website can get traffic from directries and search engines counting that backlinks for ranking of your website.
Do Search Engines Like Your Web Site?
Between 75% and 98.8% of visitors to Web sites come from searches made at search engines.
Search Engine Optimization - Free Tips and Help - Part One - The Title Tag
Search Engine Optimization is a widely misunderstood industry. Many webmasters, including myself, have been mislead by industry forums, and Internet "chatter".
Use Search Engines For A Guaranteed Web Site Promotion
For your web site to succeed, you must use is search engines optimization. Web sites definitely need top rankings in major search engines such as Google, Yahoo!, AOL, and MSN.
How To Find Good Keywords
Good keywords are frequently searched for (high demand) but not being targeted by many other websites (low competition). There are a number of tools out there that can help you find them.
The Sandbox Effect
What once many people thought they had a penalty, is now being called the Sandbox Effect and is causing new web sites not to rank very well in the search results of Google, not even for the least competitive phrases. Meaning that a filter is being placed on new web sites and cannot rank very high for most words or phrases for a certain amount of time.
Determining the Value of Your SEO Service
Every once in a while--and probably more often than we should--we find ourselves reviewing our SEO pricing models. Pricing SEO has always been a real sticking point for me because there is no one-size-fits-all pricing metric.
How Search Engines Work
Before anyone can start optimizing a web site, you must understand how search engines work.Search engine optimization is the hardest thing to do for a webmaster because there are so many rules to it and you have to stay up to date with all the new search engine optimization techniques.
Organic SEO: Patience For Long Term Ranking Results
When does long term SEO show ranking results? It takes time for optimization to produce targeted traffic to your website. Organic SEO requires time to take effect, just as it takes time for your web pages to start showing up in the search engine results.
Local Customers Know Where to Find Local Businesses... the Internet
Through search engines and directories, the Internet provides a quick and easy place to choose a local merchant or business.Just because the Internet is worldwide doesn't mean local businesses can't benefit from having a website and a presence in the search engines.
Search Engine Optimization :: The Basics and Why Websites Need It
We all know that the most targeted traffic we can get for our websites is from search engines. If you have a little patience and time to set websites the right way you can have a great source of excellent traffic and, best of all, you get it for free.
Search Engine Marketing: Are You Accidentally Hiding From Potential Customers?
You may be hiding if the search engines can't 'see' all of your site's relevant content.You've invested a great deal of time and effort carefully crafting compelling, helpful website content for prospective customers.
Website Promotion: 10 Search Engine Optimization Blunders to Avoid
If you want to develop a successful search engine optimization (SEO) strategy, go out of your way to avoid blunders that limit rankings.Here are 10 to keep in mind:1.
The Write to Link Popularity
Incorporating writing as a means of boosting your link popularity can be a turnoff for many webmasters, when in fact it can lead to a wealth of links.I first learnt about link popularity while researching about many different methods that I could use to market a Geocities site I had.
|home | site map|