Taking Advantage of Googles Sandbox Effect
Most new sites submitted to Google (at least within the last year or so) encounter a peculiar phenomenon known as the "sandbox effect" within about 2 weeks to one month after appearing in the index. Sites may very well rank relatively high in the index at first if the keywords associated with the site are not highly saturated. After about 2 weeks to one month, however, the ranking of most new sites drop significantly. In fact, it is not uncommon for a new site to appear in the number one position for a specific keyword or phrase (typically similar or the same as the website title) up until this drop-off point. For the next 2 - 3 months, new websites are said to reside in the "sandbox," an abstract realm where new, fledgling websites are kept aside from older, mature websites in the index.
Many believe that Google instituted this sandbox effect to cut down on rampant spamming. Webpages with very little content, specifically created with the intention of trying to sell someone something (or provide links to an affiliated business), were appearing in the Google index at an alarming rate. Although many of these sites were eventually banned, they often obtained top positions for lucrative keywords for perhaps a month - sometimes longer. The spammers were able to make enough money off the sites to justify having to buy new domain names and building one site right after the other. The sandbox effect drastically cuts down on this practice since almost all new sites are effectively on a probationary period that can last as long as 3 - 4 months. Most spam sites can be eliminated during this time, while meaningful, high-quality sites simply wait it out - or continue to improve.
It is important to mention that the sandbox effect is quite different from banning. Google may ban a website for multiple reasons, but the end results is always the complete removal of the site from the index for an unknown amount of time (perhaps indefinitely for some). Sandboxing almost always happens to new websites, and does not result in the sites being entirely removed from the index. If your site has been relegated to the sandbox, this means that, in general, its ranking for any given keyword has gone down significantly. It is not uncommon for a site to come up on the first page of results for the first two or three weeks in the index, and then drop to position 100, 200, or lower after one month or so. Being in the sandbox, however, is not permanent, and it may in fact provide you with the time necessary to improve your website and build connections/ partnerships to make your site successful in the post-sandbox environment.
As mentioned earlier, your website can be in the sandbox for up to 4 months - although the average length of time appears to be around 2 Ĺ - 3 months. During this period of time, the most important thing you can do is continue improving and adding additional content to your website. Take a look at what other websites with similar content have done to attract and retain a steady flow of visitors. Original content is a given, but perhaps adding news (via a blog, RSS feeds) or a community forum (using a bbs system or chat program) would be a good idea as well. These extra features aren't right for every website, but for many they can offer your visitors a reason to keep coming back. In addition, most blog and forum programs automatically produce webpages that can be indexed by Google and other search engines. It isn't difficult to double the size of your website (with content that may actually be useful) within a couple of days by using these programs. Once your website comes out of the sandbox you should have a well-designed website with many webpages and plenty of useful content (the more webpages a site has, assuming they are useful, the better the site's PageRank will be, all other things being equal).
In addition to simply building your site, take some time to analyze the webpages and different areas of your website that you have already constructed. Do you have particular keywords that you would like your site to rank well on Google? If so, make sure that you use these keywords in whichever webpages they are needed. This is not to say, however, that you should saturate your webpages with keywords to the point that they look unnatural. You want the keywords to blend in with your content as much as possible (Google doesn't seem to like keyword super-saturation). In addition to keywords, take a look at your Meta tags, title (does the title contain your website name w/ the right keywords?), loading time (no one wants to wait around for 30 seconds while your webpage loads), and overall optimization. The sandbox is a great time to fine-tune your website and employ as many fair SEO (search engine optimization) techniques as you can.
The final thing all new websites should do while in the sandbox is acquire partnerships and establish connections with other websites with similar topics. Go ahead and send out some e-mail, politely asking the webmasters of established websites to exchange links with your site. Also, submit your website to the big directories, including Zeal, Yahoo!, and DMOZ. Getting listed on these three directories alone will improve your PageRank and provide a healthy amount of exposure for your site. But don't stop there. Consider providing content to established websites in exchange for a free link to your website. Anything you can do to persuade high PR websites to link to your site is probably worth some time and effort.
If you follow these simple suggestions, we think you will find your website's time in the sandbox less of an annoyance, and more of a chance to improve and establish your website. Once out of the sandbox, you will be very glad that you did.
Bradley James is the Chief Editor at GoogleAdvisor.org. The website provides free information for webmasters relating to the Google search engine, PageRank issues, AdWords and AdSense strategies, and more.
Google Featured Snippets: A 2020 SEO Guide Search Engine Journal
How to Identify a Possible Negative SEO Campaign Search Engine Journal
Get past the hype and into the nitty-gritty of SEO platforms for enterprises Search Engine Land
The Difference Between an SEO Bug & a Feature Request Search Engine Journal
Google‚Äôs Advice on How to Hire an SEO Search Engine Journal
SEO in 2020: Going Beyond Google Search Engine Journal
What happens if you stop doing SEO? Search Engine Land
Moon and Owl Marketing Publishes Article on Work Hat SEO Yahoo Finance
Google PageRank, Simplified: A Guide for SEO Beginners Search Engine Journal
Enterprise SEO Archives Search Engine Journal
This SEO training can make you the high-paid expert who truly knows digital marketing. - The Next Web
I Love SEO: 10 Reasons Why We ūüíė SEO Search Engine Journal
Google‚Äôs SEO Best Practices Summed Up in New Video Search Engine Journal
The Top SEO Marketing Companies of 2020, According to Digital Marketing Agency Rating Platform - Yahoo Finance
The Top SEO Marketing Companies of 2020, According to Digital Marketing Agency Rating Platform Yahoo Finance
Google‚Äôs John Mueller on Word Count for SEO Search Engine Journal
How Hackers May Be Hurting Your SEO Search Engine Journal
Managing SEO for Non-SEOs: 3 Simple Tips Search Engine Journal
Long Tail Keywords and SEO Search Engine Journal
Digital Marketing Expert Chris Raulf of Boulder SEO Marketing to Speak at the 2020 Innovative Dealer Summit in Denver, Colorado - MarTech Series
Digital Marketing Expert Chris Raulf of Boulder SEO Marketing to Speak at the 2020 Innovative Dealer Summit in Denver, Colorado MarTech Series
Enterprise SEO: Planning Your 2020 SEO Strategy Search Engine Journal
10 Tips for Mastering Your SEO Content in 2020 Search Engine Journal
Microsoft Lists SEO as the Most Important Hard Skill for Marketers Search Engine Journal
Denver-based Search Engine Optimization and Digital Marketing Company Boulder SEO Marketing to Join Forces with Bubbl - MarTech Series
Denver-based Search Engine Optimization and Digital Marketing Company Boulder SEO Marketing to Join Forces with Bubbl MarTech Series
6 Ways to Know If Your SEO Is Broken Practical Ecommerce
How to Calculate Your SEO Business Case The Realtime Report
Google unleashed the Panda algorithm 9 years ago today Search Engine Land
A Definitive Guide to Mobile SEO Search Engine Journal
Citations & Local SEO: The Ultimate Beginner‚Äôs Guide Search Engine Journal
Marketing Company & SEO Seller Centers SEO Pricing On Keyword Groups - Press Release - Digital Journal
Marketing Company & SEO Seller Centers SEO Pricing On Keyword Groups - Press Release Digital Journal
SEO vs. PPC: When is the Right Time to Pay? Business 2 Community
What is Pharma Hack Spam? Security Boulevard
Best Free Online SEO Training Courses in 2020 Search Engine Journal
SEO Keyword Research Tools for Digital Marketers Chief Marketer
YouTube SEO Mistakes Your Law Firm Needs to Avoid Bigger Law Firm Magazine
How Easy Offices and Croud used SEO and PPC to smooth the path for international expansion - The Drum
Chicago Website Design SEO Company Launches Lead Generation Services In Oklahoma City - StreetInsider.com
Chicago Website Design SEO Company Launches Lead Generation Services In Oklahoma City StreetInsider.com
Vlog #47: Rhea Drysdale On Saving Clients Money With SEO & Hyperlocal SEO Changes - Search Engine Roundtable
Vlog #47: Rhea Drysdale On Saving Clients Money With SEO & Hyperlocal SEO Changes Search Engine Roundtable
Price drop! Become an SEO specialist for just $12.99 Android Authority
Global SEO Testing Service Market 2020 Research by Business Analysis, Growth Strategy and Industry Development to 2025 - News Times
Global SEO Testing Service Market 2020 Research by Business Analysis, Growth Strategy and Industry Development to 2025 News Times
16 On-Page SEO Factors You Must Update On Your Blog At All Times Business 2 Community
Google Lets People Customize Their Profile Cards For Search Results Search Engine Journal
The SEO Agency KPIs Dashboard: A Way to Unlock Growth Search Engine Journal
Link building: How it has shaped the future of SEO Bankless Times
SEO Testing Service Market 2019 by New Technology, Segments and Key Companies Analysis- 99 Percentage, SEO Tester Online, Click Information System, 1&1 IONOS - New Day Live
SEO Testing Service Market 2019 by New Technology, Segments and Key Companies Analysis- 99 Percentage, SEO Tester Online, Click Information System, 1&1 IONOS New Day Live
Affiliate Marketing Trends, Crazy PR Stunts & Dropping F-Bombs with Adam Riemer [PODCAST] - Search Engine Journal
Affiliate Marketing Trends, Crazy PR Stunts & Dropping F-Bombs with Adam Riemer [PODCAST] Search Engine Journal
Voice Search has taken the SEO industry by storm: MMA and GroupM report ETBrandEquity.com
Are Blog Comments Useless for Link Building? Search Engine Journal
Is the SEO industry really right for you? Best in Australia
Migrating to Adobe Experience Manager: 4 Site Structure Considerations Search Engine Journal
Park Min Young And Seo Kang Joon Start Spending More Time Together In ‚ÄúI'll Go To You When The Weather Is Nice‚ÄĚ - soompi
Park Min Young And Seo Kang Joon Start Spending More Time Together In ‚ÄúI'll Go To You When The Weather Is Nice‚ÄĚ soompi
No 'Itaewon Class' Episode 9 promo yet but worried fans should know Yi-seo unlikely to side with Chairman Jang - MEAWW
No 'Itaewon Class' Episode 9 promo yet but worried fans should know Yi-seo unlikely to side with Chairman Jang MEAWW
Park Min Young And Seo Kang Joon Have A Special Winter Ahead Of Them In ‚ÄúI'll Go To You When The Weather Is Nice‚ÄĚ - soompi
Park Min Young And Seo Kang Joon Have A Special Winter Ahead Of Them In ‚ÄúI'll Go To You When The Weather Is Nice‚ÄĚ soompi
Harley Quinn film given SEO-friendly title after Birds of Prey failed to take flight at box office - Daily Mail
Harley Quinn film given SEO-friendly title after Birds of Prey failed to take flight at box office Daily Mail
Seo Kang Joon And Park Min Young's Romance Drama Reveals Intriguing Dynamics In Character Relationship Chart - soompi
Seo Kang Joon And Park Min Young's Romance Drama Reveals Intriguing Dynamics In Character Relationship Chart soompi
New Online Reputation Management Services In Oklahoma By Chicago Website Design SEO Company - StreetInsider.com
New Online Reputation Management Services In Oklahoma By Chicago Website Design SEO Company StreetInsider.com
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
When Do You 'Need' SEO? Forbes
Seo Ji Hye And Kim Jung Hyun Share Feelings For Each Other Amidst Danger In ‚ÄúCrash Landing On You‚ÄĚ - soompi
Seo Ji Hye And Kim Jung Hyun Share Feelings For Each Other Amidst Danger In ‚ÄúCrash Landing On You‚ÄĚ soompi
What is SEO? businessjournaldaily.com
New local SERP live in Europe Search Engine Land
Park Min Young, Seo Kang Joon, Lee Jae Wook, And More Film In A Festive Mood For ‚ÄúI'll Go To You When The Weather Is Nice‚ÄĚ - soompi
Park Min Young, Seo Kang Joon, Lee Jae Wook, And More Film In A Festive Mood For ‚ÄúI'll Go To You When The Weather Is Nice‚ÄĚ soompi
JOB ALERT: Work some SEO magic at Goodwood Road and Racing! | GRR Goodwood Road and Racing
Netizens charmed by Park Seo Joon's cute and bright energy on set when the cameras aren't rolling - allkpop
Netizens charmed by Park Seo Joon's cute and bright energy on set when the cameras aren't rolling allkpop
What Does It Mean to ‚ÄėDo SEO‚Äô? Search Engine Journal
5 of the Most Complex SEO Problems & How to Fix Them Search Engine Journal
SEO Strategy Guide: Beat Your Competition in 2020 Search Engine Journal
5 Ways SEO & Web Design Go Together Search Engine Journal
Apink's Son Naeun And Lee Ji Hoon Confirmed To Join Seo Ji Hye And Song Seung Heon In New Romance Drama - soompi
Apink's Son Naeun And Lee Ji Hoon Confirmed To Join Seo Ji Hye And Song Seung Heon In New Romance Drama soompi
Watch: Kim Seo Hyung Will Stop At Nothing To Catch A Serial Killer In ‚ÄúNobody Knows‚ÄĚ Highlight Reel - soompi
Watch: Kim Seo Hyung Will Stop At Nothing To Catch A Serial Killer In ‚ÄúNobody Knows‚ÄĚ Highlight Reel soompi
3 Places for SEO Beginners to Focus Their Time Search Engine Journal
What Is SEO? How Does It Work? Myths, Mistakes, and 9 SEO Best Practices Business 2 Community
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
Update: Park Seo Joon, Lee Young Ae, And Jang Sung Kyu Donate To Daegu As City Combats COVID-19 - soompi
Update: Park Seo Joon, Lee Young Ae, And Jang Sung Kyu Donate To Daegu As City Combats COVID-19 soompi
What Constitutes a Complete and Effective SEO Campaign?
Unfortunately, not many Search Engine Optimization companies know what this involves. You may see a "one size fits all" package, link popularity development in the form of submitting to link farms, or even the dreaded "Submit Your Site to 1000's of Search Engines" scam.
SEO Basics - 8 Key Strategies For Online Business Success
The world of search engine optimization (SEO) can be a big scary place for newbies. Most SEO professional companies charge astronomical prices that may or may not guarantee success.
Now More Than Ever...You Need To Optimize Your Site for Search Engines
As the economy begins to recover in certain parts of the world, more and more online marketers are looking for affordable ways to drive qualified traffic to their sites. That's why, now more than ever, you need to optimize your site for the search engines.
Search Engine Optimization - Enhancing Web Site Visibility
I've had several prospects and clients say to me "I want my web site to come up on top in search engines." And some have been contacted by an SEO company asking for lots of money and claiming that they can guarantee top search engine results, which in many cases is just false promises.
Complete Web-Site Optimization For Search Engines (Part 1)
SEO or search engine optimization strategy now becomes widely popular among online business operators. Nothing strange about it as it allows to substantially increase your gross income, as a result of growing traffic or visitors flow.
Here Today Gone Tomorrow
Its a matter of here today, gone tomorrow at the moment with Google so don't get complacent if you are on the first few pages of the searches. Its great, you are making money and think now you can relax and forget about it for a while.
Submit Your WebSite: Add Your URL to Web Directories & Search Engines
Why get into Search engines and directories?Increase backlinks of your webiste. If your website is listed in Directories then your website can get traffic from directries and search engines counting that backlinks for ranking of your website.
Do Search Engines Like Your Web Site?
Between 75% and 98.8% of visitors to Web sites come from searches made at search engines.
Search Engine Optimization - Free Tips and Help - Part One - The Title Tag
Search Engine Optimization is a widely misunderstood industry. Many webmasters, including myself, have been mislead by industry forums, and Internet "chatter".
Use Search Engines For A Guaranteed Web Site Promotion
For your web site to succeed, you must use is search engines optimization. Web sites definitely need top rankings in major search engines such as Google, Yahoo!, AOL, and MSN.
How To Find Good Keywords
Good keywords are frequently searched for (high demand) but not being targeted by many other websites (low competition). There are a number of tools out there that can help you find them.
The Sandbox Effect
What once many people thought they had a penalty, is now being called the Sandbox Effect and is causing new web sites not to rank very well in the search results of Google, not even for the least competitive phrases. Meaning that a filter is being placed on new web sites and cannot rank very high for most words or phrases for a certain amount of time.
Determining the Value of Your SEO Service
Every once in a while--and probably more often than we should--we find ourselves reviewing our SEO pricing models. Pricing SEO has always been a real sticking point for me because there is no one-size-fits-all pricing metric.
How Search Engines Work
Before anyone can start optimizing a web site, you must understand how search engines work.Search engine optimization is the hardest thing to do for a webmaster because there are so many rules to it and you have to stay up to date with all the new search engine optimization techniques.
Organic SEO: Patience For Long Term Ranking Results
When does long term SEO show ranking results? It takes time for optimization to produce targeted traffic to your website. Organic SEO requires time to take effect, just as it takes time for your web pages to start showing up in the search engine results.
Local Customers Know Where to Find Local Businesses... the Internet
Through search engines and directories, the Internet provides a quick and easy place to choose a local merchant or business.Just because the Internet is worldwide doesn't mean local businesses can't benefit from having a website and a presence in the search engines.
Search Engine Optimization :: The Basics and Why Websites Need It
We all know that the most targeted traffic we can get for our websites is from search engines. If you have a little patience and time to set websites the right way you can have a great source of excellent traffic and, best of all, you get it for free.
Search Engine Marketing: Are You Accidentally Hiding From Potential Customers?
You may be hiding if the search engines can't 'see' all of your site's relevant content.You've invested a great deal of time and effort carefully crafting compelling, helpful website content for prospective customers.
Website Promotion: 10 Search Engine Optimization Blunders to Avoid
If you want to develop a successful search engine optimization (SEO) strategy, go out of your way to avoid blunders that limit rankings.Here are 10 to keep in mind:1.
The Write to Link Popularity
Incorporating writing as a means of boosting your link popularity can be a turnoff for many webmasters, when in fact it can lead to a wealth of links.I first learnt about link popularity while researching about many different methods that I could use to market a Geocities site I had.
|home | site map|