Link Building for Hilltop
Hilltop is one of the major concepts underpinning Google's search algorithm, yet its workings and implications are often misunderstood.
After the infamous Florida Update, many webmasters were aghast as their rankings plummeted; and again, when the mysterious "sandbox" was implemented, some webmasters could not get a Web site to rank well, period.
Part of the reason that some Web sites get shuffled out of the SERPs when new algorithmic features are implemented is that those sites never gained authority in the eyes of the search engines--that is, they were not sufficiently meshed into their local topical communities.
This concept of authority was one pioneered in a paper titled "Hilltop: A Search Engine based on Expert Documents," written by Krishna Bharat and George A. Mihaila. The full text is available online at http://www.cs.toronto.edu/~georgem/hilltop/.
(Note: Google has obviously not implemented Hilltop in its pure form, but rather uses the principles of topical communities and authority in its algorithm. Likewise, other search engines such as MSN and Yahoo! are not using Hilltop per se, but rather similar algorithmic features. Thus when I mention 'Hilltop' I am referring to not just the specific paper published by Bharat and Mihaila, but also to the fundamental theory upon which any authority-based link popularity algorithm is based. This theory applies to Topic-Sensitive PageRank, etc.)
The Basics of Hilltop
Google's PageRank formula revolutionized search, but it has a major flaw: it gives each page an absolute measure of importance. Recognizing that a page's importance should be interpreted in light of a given query topic, the Hilltop formula uses the link structure of the topical community related to the query topic when determining relevance.
For a given topic query, some pages are considered to be "expert documents," and others are "authorities." A page is an expert document if it "is about a certain topic and has links to many non-affiliated pages on that topic" (this type of page is also sometimes called a hub). A page is an authority "if and only if some of the best experts on the query topic point to it." To summarize: hubs link to authorities; authorities are linked to by hubs.
The Challenge for New Web Sites
The nature of the World Wide Web dictates that it will take time for a new Web site to get links from within its topical community. Many hubs such as resource lists or niche directories are only updated periodically with new links. Still others are static pages that will never be changed.
Then there is the "human factor." It takes time for a Web site to be recognized as valuable, and for webmasters to trust it enough to link to it. Older authority sites and hubs also tend to link to other older authority sites, creating a sort of self-perpetuating authority set (Mike Grehan refers to this phenomenon in his article "Filthy Linking Rich," available online at http://www.e-marketing-news.co.uk/Oct04/RichLinking.html). This all adds up to the fact that it is very hard to make a new Web site an authority in the eyes of the search engine, which begs the question: How can a new Web site become entrenched in its topical neighborhood more quickly?
Break Into Your Topical Neighborhood
To make your Web site an authority, you should first seek to obtain links from topical hubs. Obvious hubs might include any niche directories or resource pages about your Web site's topic.
One way to find less obvious hubs is to do a backlink search on authority sites in your topical community. Finding authority sites is easy--they are the sites that rank highly for a search for that topic. Once you find an authority, search "link:http://www.theirsite.com." Go through the backlinks, and find pages that link out to multiple sites within your topic; a page that links out to multiple authority sites is probably considered a hub by a search engine.
Aside from hubs, it can be quite helpful to get links from the authority sites themselves. I have seen many Web sites get a significant boost after obtaining just one link from a top authority. It is implied that an authority site will link out less than will a hub, and therefore it is possible that these links are even more valuable in terms of rankings.
Obtaining links from quality hubs and authorities is easier said than done. One can however use certain methods to get links quickly. These methods include but are not limited to: offering to swap links; submitting a relevant, well-written press release; submitting a relevant, well-written article with your Web site's URL hyperlinked and embedded in the copy; offering to buy or rent a links; and, of course, writing a lot of great content (it will get noticed, sooner or later!).
Obtaining links from reputable sources within your Web site's topical community is necessary in order for that site to be ranked highly in today's search engine algorithms. Getting your Web site entrenched within its topical community would be a good idea anyway, even if search engines did not exist--which is a pretty good litmus test for a strong, long-term SEO method.
Andy Hagans is a search engine optimization consultant who specializes in link building and risk management.
Google’s John Mueller Speaks on SEO for Dark Mode Websites Search Engine Journal
Screaming Frog releases SEO Spider version 12.0 Search Engine Land
What Entrepreneurs Should Know About SEO Business.com
4 SEO Hacks for SaaS Inbound Marketing in 2020 MarTech Series
Video: Eric Enge on building and selling his SEO agency Search Engine Land
Can SEO Be Made Predictable? Search Engine Journal
Get The Complete 2020 Google SEO & Growth Hacking Bundle For A Massive 98% Limited Discount Offer – Avail Now - Wccftech
Get The Complete 2020 Google SEO & Growth Hacking Bundle For A Massive 98% Limited Discount Offer – Avail Now Wccftech
An Introduction to Python for Technical SEO Search Engine Journal
Moz launches Domain Analysis, free tool for SEO metrics Search Engine Land
5 Ways SEO Helps Marketers Work Smarter with Bigger Brands Search Engine Journal
Can SEO Have a Negative Effect? Search Engine Journal
3 Places for SEO Beginners to Focus Their Time Search Engine Journal
10 Alternative Ways to Level Up Your SEO Skills Search Engine Journal
One Tool for Improving Image SEO for the Future Search Engine Journal
A 50-Point Audit for Getting Started with Local SEO Search Engine Journal
The Top 4 Enterprise SEO Platform Tools: An In-Depth Review Search Engine Journal
7 Coding Barriers to SEO Success Practical Ecommerce
BrightEdge promises ‘self-driving SEO’ with new Autopilot offering Search Engine Land
Redefining SEO in the Age of Digital Transformation Destination CRM
SEO from Expired Domains - DNW Podcast #258 Domain Name Wire
Travel SEO: 8 Ways to Build Links & Get Press as a Travel Brand Search Engine Journal
Google’s John Mueller Asks Why SEOs Don’t Publish Their Address Search Engine Journal
Leading Enterprise SEO Platform, Botify, Launches Prescriptive Intelligence & Activation - PRNewswire
7 SEO 'Rules' to Ignore for Ecommerce Practical Ecommerce
Should you do 100% of your SEO in-house? Search Engine Land
How Often Should You Do an SEO Audit on Your Company Site? Business 2 Community
Baidu SEO: Content Delivery, Speed & Accessibility Search Engine Journal
My experience with SEO Practical Ecommerce
How to Do Local SEO During the Holidays Search Engine Journal
Multiple H1s won’t get in the way of your SEO, Google says Search Engine Land
What Is Forensic SEO? Search Engine Journal
SEO Company Winnipeg Search Engine People
BrightEdge Unveils New Technology That Puts SEO on Autopilot Search Engine Journal
Brian McDowell on Enterprise Ecommerce SEO, Mobile & Respect [PODCAST] Search Engine Journal
5 Excellent YouTube Channels to Follow to Learn SEO Business 2 Community
Online Writing in 2020 & Beyond: 25 To-Dos & Not To-Dos Search Engine Journal
Top 5 tips to improve your local SEO Augusta Free Press
SEO Analyst Prolific North
Getting started with a terminal emulator for SEO programming Search Engine Land
Aleyda Solis on International SEO & How to Be Super Productive While Traveling [PODCAST] - Search Engine Journal
Aleyda Solis on International SEO & How to Be Super Productive While Traveling [PODCAST] Search Engine Journal
4 SEO Tools For Your Content Marketing Business 2 Community
SEO in 2020: How to Perfectly Optimize Your Website for Google [Infographic] Social Media Today
4 SEO tips for small businesses on a budget KnowTechie
GIVEAWAY: Win an SEJ SEO-Themed T-Shirt! Search Engine Journal
SEO 2020: Top 15 Google Page Ranking Factors hypebot.com
80 SEO & SEM Statistics That Prove the Power of Search [2019 Update] Business 2 Community
Is Google's Nofollow Change a Peek into SEO's Future? Practical Ecommerce
SEO Critique of 3 Ecommerce Blogs Practical Ecommerce
4 Things No One Tells You When You Start Your Own Marketing Business Search Engine Journal
WeWork Selling Conductor SEO Company Search Engine Journal
Google: HTML Sitemaps Not Worthwhile For SEO Purposes Search Engine Roundtable
SEO Misinformation – and How to Avoid It TechSpective
Using Topic Clusters to Improve Law Firm SEO Bigger Law Firm Magazine
IM Consultant Services Describes How SEO Can Help Louisville Businesses Grow Rapidly - StreetInsider.com
IM Consultant Services Describes How SEO Can Help Louisville Businesses Grow Rapidly StreetInsider.com
Seo Hyo Rim revealed to be dating veteran actress & 'Did You Eat?' castmate Kim Soo Mi's son - allkpop
Seo Hyo Rim revealed to be dating veteran actress & 'Did You Eat?' castmate Kim Soo Mi's son allkpop
Big Linkedin Updates, New Google Targeting & All the News You Missed This Week [PODCAST] - Search Engine Journal
Big Linkedin Updates, New Google Targeting & All the News You Missed This Week [PODCAST] Search Engine Journal
How to Get SEO Results from Your WordPress Website Business 2 Community
Guest columnists Seo-Ho Lee and Naomi Johnson: Youth climate activists take over the streets of Boston - GazetteNET
Guest columnists Seo-Ho Lee and Naomi Johnson: Youth climate activists take over the streets of Boston GazetteNET
Breaking the Silos: Marrying UX, SEO and Content MarTech Series
Watch Local SEO Experts Prank A Google Local Spammer Search Engine Roundtable
Grad and his SEO employer are competing for a $25000 prize algonquintimes.com
Park Seo Joon's Manila Vlog Cosmopolitan Philippines
What Does It Mean to ‘Do SEO’? Search Engine Journal
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
6 Brilliant Reasons Why You Should Use SEO Tools Search Engine Journal
A Guide to On-Page SEO for Ecommerce Websites Search Engine Journal
7 Best SEO Tools to Help You Rank Higher in Google Entrepreneur
6 SEO Tips to Benefit Any Business Entrepreneur
Malicious Commenter Receives Sentence For Spreading False Rumor About Lee Seo Jin And Sunny - soompi
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
What's the Value of SEO? Practical Ecommerce
Danny Seo, Romero Britto and Heather Hall Brands to Launch on iMedia Brands’ ShopHQ® - Yahoo Finance
10 Ebooks About SEO You Should Download & Read Now Search Engine Journal
Basics to Search Engine Optimization
Search Engine Optimization popularly known as SEO.SEO is the process of optimizing or modifying a website to increase its popularity and ranking in listings of search engines.
Increase Web Site Sales with a SEO Proposal - Part 2
Part I of this article discussed some of the points that should be included in a search engine optimization proposal. Visit the resources section at the bottom of the page if you wish to get a copy of the whole article.
Search Engine Spiders Lost Without Guidance - Post This Sign!
The robots.txt file is an exclusion standard required by all web crawlers/robots to tell them what files and directories that you want them to stay OUT of on your site.
The Power of Search Engine Friendly URLs
I recently invested quite some time into generating search engine friendly URLs for several of my websites to increase my ranking and to have more pages indexed. I can highly recommend to look into this if your own website does not have se-friendly URLs.
Types of Links
Internal Linking - An introductionThe web as they call it is a mesh of links. The wired world is now being counted for what it is.
Five and a Half Ways to Amp Up Your Search Engine Optimization
Statistics show that 85% of pages visited on the Internet come from people who have gotten there from a search engine. Statistically, people look first at the top of the first page of the regular search results, then the bottom, and then they go to the sponsored listings.
HTML and Search Engine Optimization - What You Dont Know Can Kill You
When it comes to search engine optimization there is a lot of information available, some accurate, some not. If you really want to know what is going on regarding your website and how to best optimize it for good results with the search engines, you need to do some SEO research.
7 Steps to Prepare You for The Local Search Bonanza
At One Time Local Searches were reserved for services like City Guides and Online Yellow Pages. But the BIG 3 (Yahoo, Google and MSN) have all jumped into the Local Search Market.
Tools of the Trade, the SEO Must Have Utilities
Search Engine traffic accounts for nearly 80% of the Internet traffic. It is no wonder all website owners want their pages appear in the first 3 pages of the Search engine Results Pages ( SERPS).
The internet is the largest market place on earth. It offers unparalleled access to an international base of consumers - and referrers.
The Great Search Engine Experiment Revisited Who is the Coolest Guy in the Universe
A recent Search Engine Experiment Demonstrates how by combining Key Word Rich Web Pages and Blog Entries (for a Highly Targeted Keyword Phrases) with Article Submissions to Top Ranked Article Directories anyone can Dominant the First Page of the Search Results in the Big 3 Search Engines.Recently I did a search engine Experiment where I decided to Brand Myself the Coolest guy in the Universe.
Google Rank Cake
6 cups thick content mix 1 jar word of mouth, whipped 2 tablespoons meta tags 1 cup creativity1) In a bowl, stir content mix with 1 cup creativity. Stir.
SEO Expert Guide - Keyword Analysis (part 3/10)
If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Would you attempt to cook a complex new dish without first referring to a recipe? Would you start before you had all the ingredients available and properly prepared?In our analogy, key words are your ingredients and the rest of the guide (after this part) is your recipe.
Search Engine Essentials
What are Search Engines?There are numerous different search engines, and all are essentially huge databases containing information about web pages from the internet. A web-based user interface then allows the user to search the contents of this database.
Google Website and Web Page Indexing for Dummies
You may have heard how important it is to have your website optimized for search engines, especially Google, which is currently the most popular worldwide. The reason for this is so your website will be ranked high in the search engines and people will see your site first, click on it, and increase your traffic and ultimately your sales.
SEO: When Being Optimized Can Hurt
It's a marketing dream come true: A potential customer, looking for what you have to offer, types a few words into her favorite search engine and voila! She is led directly to your website where she can go from "prospect" to "customer."The best part is, it didn't cost you anything (except time and elbow grease) to get to the top of her results.
Get A Top Position In Google In Three Days!
So how do you get a top listing in Google and how do you get into Google quickly.Lets begin with the latter.
Link Popularity Pitfalls
As we all know Google uses their PageRank technology to measure link popularity by counting the number of inbound links to your web pages, and it is one of the many factors influencing your ranking. Most website owners do not utilize properly what PageRank they already have.
Google Contest - Nigritude Ultramarine
Search engine optimization experts are having fun with Google. Experts, with DarkBlue.
Search Engine Optimization Lies & Misconceptions
In a perfect world, everyone would be honest.In a perfect world, no one would violate search engine policies to try get a better listing.
|home | site map|