SEO Information

The Great Search Engine War, Where Content is King


When search engines first appeared, they were simple affairs consisting of a relatively basic database containing small amounts of information about websites. The search engine database allowed web-surfers to search for specific words or phrases. The search engine would then provide a list of hyperlinks to websites containing those words or phrases in several Search Engine Results Pages (SERPS). The basic concepts of a search engine are still the same, but much has changed since those innocent days.

The Birth of Search Engine Optimisation

Once search engines were on the scene, it wasn't long before website owners started to manipulate their websites in order to take advantage of them. The impetus behind this was the higher a website places in the SERPS, then the more visitors it gets and the more money it can generate for the business it represents.

To start with the techniques used to 'encourage' search engines to place websites higher in the SERPS were fairly innocuous: More thought was given to crucial elements of a website such as Title Tags, meta-keywords and keyword density. These elements of a website were considered important because the contents of them were used by the search engines to catalogue and categorise the entire website.

As the use of search engines increased and more and more website traffic was generated by the SERPS, it became increasingly important to ensure that your website was optimised as well as possible in order to maximise its rankings within the SERPS. The practise of Search Engine Optimisation (SEO) was born.

The Outbreak of War

As with most things that involve commercial or financial gains, the practises of Search Engine Optimisation soon took a sinister turn. The importance of optimising a website so that it ranked highly in the SERPS meant that some people began using dubious techniques to trick the search engines. There are many of these dubious 'spamming' techniques such as:

  • Huge lists of keywords
  • Using keywords that are commonly searched for but irrelevant to a particular website
  • Adding long lists of words that are invisible to most website visitors but readable by the search engines

The search engines soon caught on to these spam practises and they weren't happy. The main aim of a search engine is to make money usually through advertising. In order to do this it needs to get huge numbers of people to use its search engine services. The only way to encourage people to continue to use these services is if the SERPS provide links to useful, relevant sites. It is therefore within a search engines interests to ensure that the results within its SERPS are as accurate as possible. The spamming of search engines forced them to improve the algorithms they use to determine where in the SERPS a particular site would rank. These new algorithms included calculations to defend against the spam SEO practises and in some cases websites practising certain spam SEO techniques were black-listed and excluded completely from the SERPS.

Of course, the dubious practitioners of spam SEO techniques soon came up with new ways to trick the system, and so the war between spam SEO practitioners and the search engines began.

The increased complexity of search engine algorithms also meant that the legitimate side of Search Engine Optimisation became more complex and SEO became a growing industry in itself.

Google and Link Popularity

As the world of search engines grew and increased in complexity, Google established itself as the big player and became the most widely used search engine. Getting good rankings within the Google SERPS became increasingly important leading SEO experts to spend much time and effort trying to decipher the fundamental points of the Google algorithm.

The most fundamental addition to the Google algorithm was that of Link Popularity and Page Rank. Simply put, this is a measure of the number of sites that link to a website. The idea being that if lots of sites link to a particular web-page then the content on that page must be useful and relevant to those sites from which the links come. Once this part of the Google algorithm was known, much of the emphasis of promoting a website shifted towards the acquisition of Inbound Links (IBL).

As before, the SEO spammers found their own ways to manipulate the SERPS by creating large networks of mini-sites to increase the number of IBL to another website. The growth of large web-directories, web-rings, huge links pages and link-exchange websites are also often aimed at allowing webmasters to increase the number of IBL to their sites.

Google, and the other search engines fought back, their algorithms become more complex and so the war continues.

How to Win the War

You may by now be wondering how it is possible to compete with the SEO spam practitioners who manipulate SERPS in dubious ways to get their sites well-ranked, whilst avoiding spam practises yourself and keeping up with the latest changes to the search engine algorithms. Well, the answer is surprisingly easy and not only will it give you long-lasting results, and rankings in the SERPS that your site deserves, but it will also benefit the real human visitors to your website. The answer is to give the search engines what they want - Good, relevant, up to date content.

That's it, it is as simple as that, Content is King.

Admittedly your website will still need a small amount of legitimate SEO, the most important of which are:

  • Well chosen keywords
  • A good meta-tag description
  • An informative, keyword-rich title tag
  • Informative, relevant header tags
  • Conformable HTML

With these in place and good quality relevant content updated regularly then the most important weapon in your arsenal for gaining good SERPS Rankings, Inbound Links, should start coming automatically. I can't stress it enough, good quality relevant content is king!. Once you have this content on your website, other webmasters will want to link to it and your network of IBLs will increase and continue to increase.

There are lots of other ways to generate IBLs to your website, but many are time consuming and even though they may drive visitors to your website, if there is no substance when they get there all the time and effort invested will have been in vain. Instead of wasting time generating IBLs from obscure websites and trying out the latest SEO spam techniques, spend your time writing new content for your website. Not only will it lead to an increase in your SERPS rankings, but when real visitors do come calling they will find useful, relevant content and are much more likely to use the goods, services and facilities your website offers.

Good quality, regularly updated content is good for your website, good for your search engine rankings, good for your visitors and good for you business.

Alan Cole runs Pixelwave Website Design, a one-person web design studio. His aim is to provide cost effective website design production and maintenance by offering professional web solutions that stand out from the crowd.

Pixelwave Design specialise in conformable, search engine friendly and accessible websites.

info@pixelwave.co.uk


MORE RESOURCES:

Look Out for These 5 Signs of Black Hat SEO  Entrepreneur

Black hat SEO techniques will hurt your rankings and your business. Here's how to spot them.


SEO: 9 Content Optimization Tools  Practical Ecommerce

Contextual relevance in search engine optimization refers to how the *content* on a website aligns with searchers' words and phrases. These nine *content* ...


8 Ways You’re Wasting Money on SEO Without Knowing It  Search Engine Journal

Not getting the ROI you expect from SEO? Here are eight ways you might be wasting time and money – and how to increase your chances of success.


SEO Explained to a 5 Year Old  Business 2 Community

Which got me thinking, when he wants to know about the world around him, the simplest explanation is always the best. I realised that this approach can also be ...


Seznam SEO: An Interview with Seznam’s Search Division Director  Search Engine Journal

Discover how Czech search engine Seznam approaches modern day search, how it processes JavaScript-powered websites, and more.


4 Most Important SEO Stats In 2019  Tech Digest

Search Engine Optimization is the practice of optimizing a website's *content*. Here we look at some of the latest SEO statistics in 2019.


7 Reasons Why SEO Matters for Every Startup  Entrepreneur

No matter how lean your startup, you can at least afford do-it-yourself SEO.


Why You Must Stop Obsessing About These 5 Things in SEO  Search Engine Journal

Are you obsessed with the wrong things in SEO? Here are five things that are overrated or badly misused and a couple trends that still hold weight.


Majority of SMBs doing SEO are in-housing  Search Engine Land

A majority of small businesses (SMBs) surveyed understand they should be doing SEO but only 36 percent have an SEO strategy in place and are actively ...


Boost Your Website's Visibility With This SEO Course  Entrepreneur

Turn your website into a profit-producing machine with this back-linking course.


SEO: Using Lighthouse to Improve Site Speed  Practical Ecommerce

Site speed is tricky for search engine optimization practitioners. It's a ranking signal for Google and a key factor in a customer's experience. But few SEO pros ...


Skip the SEO and SEM basics  Marketing Land

Come to SMX Advanced June 3-5 in Seattle for expert-led search marketing sessions.


How to Create Content for SEO  Search Engine Journal

Creating valuable *content* is a crucial component of SEO. Follow these six steps to help your *content* rank higher on search engines.


The 4 Pillars of Enterprise SEO Success  Search Engine Journal

Mitigation, reporting, project management, and relationship building are all important to the success of enterprise SEO. Here's why.


5 additional data blending examples for smarter SEO insights  Search Engine Land

As I covered in my previous article, data blending can uncover really powerful insights that you would not be able to see otherwise. When you start shifting your ...


What killing rel=prev/next means for SEO  Search Engine Land

By now, you've probably heard that Google is no longer supporting rel=prev/next markup. In fact, Google hasn't supported it for years. That's unfortunate ...


The anatomy of an SEO robocall scheme  Search Engine Land

On Oct. 11, 2018, I received a phone call and discovered that Classy Brain (my company) was in existential crisis. The end was near – Google was after me.


SEO Strategy vs. Tactics: What’s the Difference? A Lot!  Search Engine Journal

Understanding the difference between strategy and tactics also means making sure everyone on your team is using the terminology in the same way.


Four excellent case studies of structured data for SEO – Econsultancy  Econsultancy

The importance of structured data, a type of code that makes the *content* of webpages easier for search engines to interpret, is frequently emphasised in advice ...


6 Effective Onboarding Tips for New SEO Customers  Search Engine Journal

Offering SEO services? Here are six client onboarding tips that will improve your new business retention and customer lifetime values.


Five Pro Small Business SEO Tips from a CEO  MarTech Advisor

Every CEO that one talks to, always want to see their website rank higher in the Google search and that's what each of them will stress in their meetings.


Rel=Next/Prev & SEO: Insights from Google Crawling Behavior  Search Engine Journal

In an ecosystem where conjectures and theories dominate debates, Google's announcement on March 21 that rel next/prev tags are no longer used by the ...


Dominate With SEO Meets #GoldenMic  AgWired

One of the folks who stopped by the ZimmComm booth during the Agri-Marketing Conference Connection Point was Sam Romain, Dominate With SEO.


301 vs. 302 Redirects & SEO: The What, Why & How  Search Engine Journal

301 vs. 302 redirects. Confused about which one to use? You're not the only one. Even in 2019, website owners are unclear about which type of redirect is best ...


Five SEO Strategies Financial Marketers Must Ditch ASAP  The Financial Brand

Some search engine optimization tactics, like matching *content* to user intent and building quality backlinks, have stood the test of time. But many SEO tasks that ...


SEO: Lessons from Google's 'rel=prev/next' Pagination Identifier  Practical Ecommerce

Search engine optimization professionals were caught off guard this week by Google's admission that it hasn't used its pagination identifier in “a number.


The Ultimate Guide to Press Release SEO: 2019 Edition  IR Magazine

It's critical to use search engine optimization (SEO) to create better-performing *content*. This guide will help you create more effective press releases and investor ...


How to Build Authority in Local SEO  Search Engine Journal

Site authority is crucial to the success of any local SEO efforts. Here are some of the best ways to build the authority of a local business.


Basic SEO Techniques to Improve Website Search Visibility  MarketingProfs.com

Businesses that rely on organic search know the importance of SEO, but ranking for keywords has become more difficult. Complete these 3 basic SEO tasks to ...


Evangelizing SEO: The Can’t-Lose Case for Your Content Team  Search Engine Journal

Here's how to build a convincing case to your *content* team that SEO isn't a checklist or a chore, but a superpower that will boost their success.


SERPstash can help boost your site's SEO power for only $24  PCWorld

SERPstash analyzes your site and automatically identifies SEO improvements.


79% of Digital Advertisers are Also Using SEO in Their Marketing Strategies  Search Engine Journal

New data reveals that 79% of digital advertisers are also using SEO as part of their marketing strategy in 2019.


Voice Search Is the Most Common and Biggest SEO Trend of 2019 to Follow  Influencive

It is said that you should think out of the box to stand apart from the crowd, but when it comes to SEO you must also follow the current trends to get the best ...


Google Uploads Last JavaScript SEO Video: Dynamic Rendering For JavaScript Sites  Search Engine Roundtable

Google's Martin Splitt has uploaded his last video in the series of videos around JavaScript and SEO yesterday, this one was on the topic of dynamic rendering.


Demystifying SEO: A Simple Explanation for Jewelers  INSTORE MAG

YOU'RE NOT ALONE. A lot of people don't really understand what SEO is, why it's helpful, and what people are doing when they do it. But if it's as important as ...


Are Disjointed and Misaligned SEO Benchmarks Impacting Content Management Practices?  MarTech Series

Google may have changed its algorithm but SEO practices are still making a huge impact on the *Content* Management strategies, especially for small and ...


SMX Overtime: Learn the difference between mobile-first indexing and mobile-friendly SEO  Search Engine Land

General Manager of Perficient, Eric Enge, explained how to construct a mobile-friendly SEO site with good UX during the “Mobile First Indexing & Mobile ...


SERPStash's Low Price Makes It a Must Have SEO Tool  Inverse

SERPStash is a tool that streamlines the process of search engine optimization for non-experts. It breaks everything down into 3 parts: identifying keywords, ...


2019 Innovation & Technology Awards winner: Helium SEO - Cincinnati Business Courier  Cincinnati Business Courier

The roughly 30-person staff of Helium SEO consists of only two creatives. That's because Helium's approach to search engine optimization and search ...


My Boss Got an Email Saying Our SEO Sucks  Search Engine Journal

Attention all site owners: Stop trusting spammers who email you misleading SEO reports designed to scare you. Trust in us, and the results we can provide.


Update To Domain Authority Causing Confusion  Business 2 Community

Earlier this year there was an update to the Domain Authority “algorithm” that has caused a fair amount of confusion among SEOs and marketers alike and ...


Seo: The Artist's Dance  ArtfixDaily

NEW YORK, NY – Chelsea's Agora Gallery will feature the original work of Seo in A Rich Spring Profusion. The exhibition opens April 18 and runs through May ...


Is link building dead? Depends on who you talk to  Search Engine Land

Sure, link building used to be plagued by a morass of black-hat tactics like link farms, paid link schemes, hidden links and spammy *content*. But after Google ...


Designing a New Website: Choosing the Best Tech for Your Dev  Search Engine Journal

Designing a new website? Here are the pros and cons of using a CMS vs. a website builder, as well as some SEO considerations when choosing a platform.


LinkedIn Gives SEO Tips for Boosting Visibility of Company Pages  Search Engine Journal

LinkedIn has published a series of SEO tips for getting company pages found in search engines.


Why Local Pack SEO is Essential to Boost Your Business  Business 2 Community

Have you ever gone out and wandered the streets looking for a place to eat? Found one and wondered if it was worth your time and money? Now, when was the ...


5 Essentials for SEO Content Writing  Business 2 Community

SEO, or search engine optimization, is the practice of tailoring *content* to appear at the top of search results. Optimizing your *content* for search best positions ...


7 Terrible, No-Good SEO Tactics to Abandon Forever [Webinar]  Search Engine Journal

Sign up for this webinar and learn the most common SEO tactics that you should absolutely, always avoid doing when creating *content*.


Fake Amazon reviews giving unknown brands an SEO bump, says Which?  The Drum

Consumer watchdog Which? has warned of a glut of 'fake' Amazon reviews are propagating to such an extent that they risk undermining the integrity of the ...


How A Low-Budget SEO Campaign Can Still Propel Your Digital Brand to Success  Influencive

Many digital brands or brick-and-mortar stores wishing to make the push into e-commerce face tough decisions on how to allocate small budgets. For small and ...


What is the impact of Google's March 2019 algorithm update?  Econsultancy

On 12th March, Google confirmed that it had once again updated its core algorithm. What do we know about the change so far, and how has it impacted SEO?


Google Help Video On Angular SEO  Search Engine Roundtable

Here is the next video in the series of JavaScript SEO videos from Google. This one is on Make your Angular web apps discoverable in search and SEO friendly.


Great Minds Link Alike: Basic Link-Building Strategies for Your SEO Plan  Business 2 Community

You have probably heard the saying, “It's not what you know, it's who you know.” Although I would argue that both are important, sometimes the latter can help ...


The Essential 12-Point SEO Content Writing Checklist  Pacifc54 Blog

Looking to improve your *content* for SEO? We've outlined a 12 point SEO *Content* Writing checklist to help you make the most of your *content*.


3 Top Black Hat SEO Techniques: Ideal for Destroying Your Site Faster!  Business 2 Community

No matter how much the internet evolves, the mentality of some people stays the same. They want their cake and to eat it too. black hat seo techniques.


20 Local SEO Dos and Don'ts You Must Follow for Success on Google [Infographic]  Social Media Today

Are you looking for ways to get your website to rank higher in local Google rankings? Want to know the best local SEO techniques small business website ...


Does SEO Conflict with User Experience?  Business 2 Community

If you work with an SEO expert, you have encounter times when her recommendations or priorities conflict with the overall goal of improving the website. This will ...


Top 4 Technical SEO Talks at Brighton SEO April 2019  QueryClick

As a member of the Technical SEO Team at QueryClick here's a roundup of my most interesting learnings and takeaways from Brighton SEO 2019.


SEO Trends in 2019  Business 2 Community

SEO Trends in 2019. Search engine optimization (SEO) has come a long way since the days of stuffing whatever keyword you wanted to rank for in your code ...


The secrets of meta descriptions and SEO  The Drum

Meta descriptions are a much misunderstood weapon in the search arsenal that can have a serious impact on page performance. The meta description field is ...


10 Keyword Density Checkers (And How They Still Can Help Your SEO)  Business 2 Community

First, let's clarify the idea. Today, semantic search reigns, as well as high-quality *content*, and great user experience. Search engines focus on topical relevance ...


Mastering SEO for your Design Business  Business of Home

As a savvy design business owner, you've undoubtedly invested time and effort into a beautiful website, but if your site is buried in the crowd, does it even exist?


SEOs show mixed results following Google March 2019 core update  Search Engine Land

We asked you to help us analyze the March 12 core update and after over 500 results we wanted to share that overall the results came out pretty inconclusive.


Why ABT Principal Hee Seo Loves the Art of Giving Back  pointemagazine.com

What are you proudest of in your career? That I learned how to work in the studio. I always loved being onstage, but now I love the process of getting there.


Local SEO: How to Optimise and Generate Leads  Business 2 Community

Local SEO is fast becoming a high priority for many businesses. Last year, Google published a study showing a 500% increase in “near me” searches, including ...


Avoid These 5 Blog Strategy & Creation Mistakes  Search Engine Journal

A blog is a powerful marketing tool for businesses. Avoid these big mistakes when creating a strategy and your blog posts.


Ahrefs, SEO toolset provider, to build their own search engine to compete with Google  Search Engine Land

Ahrefs, a popular SEO toolset provider platform, announced this morning on Twitter that they want to compete with Google by building their own search engine.


Mordy Oberstein, Author at Search Engine Land  Search Engine Land

Mordy is the head of marketing for Rank Ranger, an industry leading all-in-one SEO reporting suite. Outside of helping to build the Rank Ranger brand, Mordy ...


Marian M. Seo March 29, 2019 - Obits  Standard Speaker

Marian M. Seo, 86, of Lincoln Street, Hazleton, died Friday morning at her home. Born in Columbia, S.C., on Oct. 24, 1932, she was a member of the Christ ...


7 Expert Tips to Protect Your Online Reputation  Search Engine Journal

Having a good reputation often means more sales for businnesses. Here is some detailed advice to help protect your reputation online.


Better than SEO: Why this small-business owner spent his marketing budget on a private jet  SmartCompany.com.au

You can spend your marketing money on pop-up ads, search words and sponsored posts, but those are all boring things nobody notices.


PSB Academy picks Happy Marketer to bolster SEO and UX  Marketing Interactive

Private education institution, PSB Academy has appointed Happy Marketer, a Merkle Company, as its search agency. The length of appointment is for a year, ...


Head coach Park Hang-seo reveals Vietnam national football team’s secret to success  FOX Sports Asia

Vietnam have enjoyed unprecedented success in international football ever since South Korean tactician Park Hang-seo took charge as the head coach of their ...


How to Improve Ecommerce SEO with User Generated Content  Search Engine Journal

To drive more sales, ecommerce businesses first need to rise to the top of both paid and organic search results and earn lots of high-quality traffic. Between ...


AMP Stories Now Have a Dedicated Section in Google Search Results  Search Engine Journal

Google is adding a new section to search results which is dedicated to AMP Stories.


4 SEO Tips for Seasonal Businesses and Products  Business 2 Community

The holidays are busy and stressful for everyone – especially for small business owners who are trying to capitalize on holiday promotions to bring in additional ...


How will cloud hosting affect your SEO campaign?  The Drum

Hosting considerations have always been a key concern for serious SEOs as several factors are known as search signals in Google's ranking algorithm. Hosting ...


Choosing the right digital marketing strategy for your SEO campaign  AZ Big Media

It is vital for all businesses these days to develop the right strategies in order to boost business success. This means developing a solid marketing strategy and a ...


How to use machine learning to improve UX and on-page SEO | Articles | Strategy  Innovation Enterprise

Now that Alexa, Google Assistant and Siri are listening to user questions and learning how to respond to more complex commands, businesses should prepare ...


How To Choose The Most Affordable SEO Packages For Businesses?  ValueWalk

Are you thinking of getting search engine optimization consultation for your business? Confused much to find the right SEO package and Consultancy Company ...


How to Take Search Console to the Next Level with Google Data Studio  Search Engine Journal

Discover tips on how to make the most out of your Google Search Console data by using it in combination with Google Data Studio.


Why we shouldn’t forget about PageRank in 2019  Search Engine Land

Before we talk about anything else, let's address the elephant in the room. The last official public PageRank update happened in December 2013. In October ...


A Complete Guide to Ecommerce SEO  Business 2 Community

Ecommerce is big business. From established high street brands trying to play catch up with the digital revolution to homegrown cottage industries and startups ...


Yoast offers revamped Schema markup with 11.0 update  Search Engine Land

On Tuesday, Yoast introduced a rewritten Schema structured data implementation with their Yoast SEO 11.0 update. The SEO tool implementation aims to ...


Ahn Jae Hyun & Oh Yeon Seo in talks to star as leads of new drama 'People With Flaws'  allkpop

Actor Ahn Jae Hyun and actress Oh Yeon Seo may be working together in a new MBC drama series, titled 'People With Flaws'!A romantic comed…


What’s your password? Indiana Supreme Court to rule on unlocking smartphones for police  FOX 59 Indianapolis

CARMEL, Ind. – Smartphones are just that, smart! And when you put a password on them, they're even smarter, encrypting everything on your phone. About 95 ...


10 questions to ask when hiring a SEO consultant  Consultancy.uk

Getting your business to be visible online all starts with a search engine query.


Important SEO Trends To Watch In 2019  Forbes

Search engine optimization changes constantly, and businesses that want to stay ahead of the competition need to be aware of them. Keeping a pulse on these ...


Publishing Thousands of URLs at Once – Is It Risky for SEO?  Search Engine Journal

Find out whether publishing thousands, or hundreds of thousands, of new pages at the same time could have any SEO risks or unintended consequences.


15 Common SEO Mistakes To Avoid  Forbes

Understanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you ...


These Are The Biggest SEO Trends Of 2019  Forbes

How will the world of search engine optimization change in 2019? What new trends will emerge, what old trends will die, and which trends will continue in the ...


Targeted SEO: Here’s how to grow a page from 200 visits per month to 30,000  Search Engine Land

Spoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages to see the ...


6 SEO Marketing Trends in 2019 That Entrepreneurs Should Know About  Entrepreneur

Search engine algorithms are ever changing, which means that anyone with a website needs to stay up to date on today's SEO marketing trends. Not only is new ...


And the 2019 Artists of the Year are …  OCRegister

After months of whittling down a list of more than 500 nominees, the Orange County Register is proud to announce this year's Artists of the Year. They are: Irene ...


The 12 Areas of SEO Knowledge You Must Master to be Successful  Search Engine Journal

The role of an SEO requires mastery of certain skills and knowledge. Here's what SEOs need to master for career advancement and campaign success.


Watch: Park Seo Joon, Woo Do Hwan, And Ahn Sung Ki Star In Suspenseful Trailer For “The Divine Fury”  soompi

Upcoming film “The Divine Fury” has released its first exciting trailer! “The Divine Fury” tells the story of champion fighter Yong Hoo (Park Seo Joon) who teams ...


Introducing SEO for developers. It’s time.  Search Engine Land

Computer programming is making enormous innovative leaps on the web, evolving from crusty old-school AJAX, to jQuery, to reactive views that synchronize ...


5 On-Site SEO Factors That Matter Most  Search Engine Journal

Let's escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing *content* remain, ...


SEO industry ‘a minefield of dodgy practitioners’: Australian official seeks action  Search Engine Land

The office of Australian Small Business and Family Enterprise Ombudsman (ASBFEO) is targeting SEO fraudsters. Ombudsman Kate Carnell has said that the ...


home | site map
© 2006