The Great Search Engine War, Where Content is King
When search engines first appeared, they were simple affairs consisting of a relatively basic database containing small amounts of information about websites. The search engine database allowed web-surfers to search for specific words or phrases. The search engine would then provide a list of hyperlinks to websites containing those words or phrases in several Search Engine Results Pages (SERPS). The basic concepts of a search engine are still the same, but much has changed since those innocent days.
The Birth of Search Engine Optimisation
Once search engines were on the scene, it wasn't long before website owners started to manipulate their websites in order to take advantage of them. The impetus behind this was the higher a website places in the SERPS, then the more visitors it gets and the more money it can generate for the business it represents.
To start with the techniques used to 'encourage' search engines to place websites higher in the SERPS were fairly innocuous: More thought was given to crucial elements of a website such as Title Tags, meta-keywords and keyword density. These elements of a website were considered important because the contents of them were used by the search engines to catalogue and categorise the entire website.
As the use of search engines increased and more and more website traffic was generated by the SERPS, it became increasingly important to ensure that your website was optimised as well as possible in order to maximise its rankings within the SERPS. The practise of Search Engine Optimisation (SEO) was born.
The Outbreak of War
As with most things that involve commercial or financial gains, the practises of Search Engine Optimisation soon took a sinister turn. The importance of optimising a website so that it ranked highly in the SERPS meant that some people began using dubious techniques to trick the search engines. There are many of these dubious 'spamming' techniques such as:
The search engines soon caught on to these spam practises and they weren't happy. The main aim of a search engine is to make money usually through advertising. In order to do this it needs to get huge numbers of people to use its search engine services. The only way to encourage people to continue to use these services is if the SERPS provide links to useful, relevant sites. It is therefore within a search engines interests to ensure that the results within its SERPS are as accurate as possible. The spamming of search engines forced them to improve the algorithms they use to determine where in the SERPS a particular site would rank. These new algorithms included calculations to defend against the spam SEO practises and in some cases websites practising certain spam SEO techniques were black-listed and excluded completely from the SERPS.
Of course, the dubious practitioners of spam SEO techniques soon came up with new ways to trick the system, and so the war between spam SEO practitioners and the search engines began.
The increased complexity of search engine algorithms also meant that the legitimate side of Search Engine Optimisation became more complex and SEO became a growing industry in itself.
Google and Link Popularity
As the world of search engines grew and increased in complexity, Google established itself as the big player and became the most widely used search engine. Getting good rankings within the Google SERPS became increasingly important leading SEO experts to spend much time and effort trying to decipher the fundamental points of the Google algorithm.
The most fundamental addition to the Google algorithm was that of Link Popularity and Page Rank. Simply put, this is a measure of the number of sites that link to a website. The idea being that if lots of sites link to a particular web-page then the content on that page must be useful and relevant to those sites from which the links come. Once this part of the Google algorithm was known, much of the emphasis of promoting a website shifted towards the acquisition of Inbound Links (IBL).
As before, the SEO spammers found their own ways to manipulate the SERPS by creating large networks of mini-sites to increase the number of IBL to another website. The growth of large web-directories, web-rings, huge links pages and link-exchange websites are also often aimed at allowing webmasters to increase the number of IBL to their sites.
Google, and the other search engines fought back, their algorithms become more complex and so the war continues.
How to Win the War
You may by now be wondering how it is possible to compete with the SEO spam practitioners who manipulate SERPS in dubious ways to get their sites well-ranked, whilst avoiding spam practises yourself and keeping up with the latest changes to the search engine algorithms. Well, the answer is surprisingly easy and not only will it give you long-lasting results, and rankings in the SERPS that your site deserves, but it will also benefit the real human visitors to your website. The answer is to give the search engines what they want - Good, relevant, up to date content.
That's it, it is as simple as that, Content is King.
Admittedly your website will still need a small amount of legitimate SEO, the most important of which are:
With these in place and good quality relevant content updated regularly then the most important weapon in your arsenal for gaining good SERPS Rankings, Inbound Links, should start coming automatically. I can't stress it enough, good quality relevant content is king!. Once you have this content on your website, other webmasters will want to link to it and your network of IBLs will increase and continue to increase.
There are lots of other ways to generate IBLs to your website, but many are time consuming and even though they may drive visitors to your website, if there is no substance when they get there all the time and effort invested will have been in vain. Instead of wasting time generating IBLs from obscure websites and trying out the latest SEO spam techniques, spend your time writing new content for your website. Not only will it lead to an increase in your SERPS rankings, but when real visitors do come calling they will find useful, relevant content and are much more likely to use the goods, services and facilities your website offers.
Good quality, regularly updated content is good for your website, good for your search engine rankings, good for your visitors and good for you business.
Alan Cole runs Pixelwave Website Design, a one-person web design studio. His aim is to provide cost effective website design production and maintenance by offering professional web solutions that stand out from the crowd.
Pixelwave Design specialise in conformable, search engine friendly and accessible websites.
How to Use SEO if You Have No Experience ReadWrite
7 Free Chrome Extensions for SEO Practical Ecommerce
Video: 8 Tips On E-Commerce SEO From Google Search Engine Roundtable
How to empower your SEO and digital marketing strategy with data Search Engine Land
The 5 best SEO tools to boost your rankings KnowTechie
5 ways to get PPC and SEO working together Search Engine Land
Which Is Better For Ecommerce: On-Page SEO Or Link Building? Search Engine Journal
SEJ Exclusive: Surfer SEO Unveils New Semrush Integration Search Engine Journal
Jennifer Seo, Mattison Frick of Arizona take top two spots at High School Golf Invitational - The Arizona Republic
Jennifer Seo, Mattison Frick of Arizona take top two spots at High School Golf Invitational The Arizona Republic
On-Page SEO: How To Optimize Pages & Beat Competitors Search Engine Journal
Local SEO: Top Ways To Get Higher Quality Reviews Search Engine Journal
Global SEO (Search Engine Optimization) Market Size Hit USD 122.11 Billion in 2028 - Digital Journal
Top 17 Enterprise SEO Metrics To Inform Your Reporting Search Engine Journal
25+ SEO Words To Delete, Add, Or Reconsider In The Web3 Era Search Engine Journal
4 Secrets Your SEO Agency Doesn't Want You To Know Search Engine Journal
Going International? Here's What You Need To Know For Your Glocal SEO Search Engine Journal
How To Inspire Content Teams To Care About SEO Search Engine Journal
11 Google Sheets formulas SEOs should know Search Engine Land
6 Common Hreflang Tag Mistakes Sabotaging Your International SEO Search Engine Journal
How Public Web Data Helps Small Business SEO Strategies Search Engine Journal
A Complete Google Search Console Guide For SEO Pros Search Engine Journal
7 Methods To Research & Analyze Your Audience For SEO Search Engine Journal
6 New SEO Tools That Predict Google Algorithm Update Impacts Search Engine Journal
Does domain extensions impact SEO standards TechiExpert.com
11 enterprise SEO challenges and solutions Search Engine Land
Top 7 SEO tips for WordPress sites Search Engine Land
Seo Ye Ji Brazenly Shows Up To The Funeral Of Park Byung Eun And Yoo Sun's Family Member In “Eve” - soompi
Seo Ye Ji Brazenly Shows Up To The Funeral Of Park Byung Eun And Yoo Sun's Family Member In “Eve” soompi
Search Engine Optimization (SEO) Tools Market Size 2022 Demand, Global Trend, News, Business Growth – Designer Women - Designer Women
Search Engine Optimization (SEO) Tools Market Size 2022 Demand, Global Trend, News, Business Growth – Designer Women Designer Women
4 SEO Copywriting Tips For Sharper, More Effective Copy Search Engine Journal
Search Engine Optimization (SEO) Tools Market 2022 Trending Technologies, Development Plans, Future Growth and Geographical Regions to 2028 – Designer Women - Designer Women
Search Engine Optimization (SEO) Tools Market 2022 Trending Technologies, Development Plans, Future Growth and Geographical Regions to 2028 – Designer Women Designer Women
Ecommerce SEO Services Market SWOT Analysis 2022-2029 with Top Key Players – WEBFX, Boostability, The SEO Works Limited – Designer Women - Designer Women
Ecommerce SEO Services Market SWOT Analysis 2022-2029 with Top Key Players – WEBFX, Boostability, The SEO Works Limited – Designer Women Designer Women
When and how to analyze UX metrics to improve SEO Search Engine Land
Should All SEOs Know The Difference Between Crawling, Indexing, Rendering & Rankings? - Search Engine Roundtable
Should All SEOs Know The Difference Between Crawling, Indexing, Rendering & Rankings? Search Engine Roundtable
Market Research Platform Clutch Highlights TUYA Digital as Romania's Leading SEO Agency in 2022 - EIN News
Market Research Platform Clutch Highlights TUYA Digital as Romania's Leading SEO Agency in 2022 EIN News
Google: No Real SEO Benefit To Hosting On A CDN Search Engine Roundtable
Park Seo-joon, Hwang In-yeop, Ji Chang-wook and more confirmed for a new variety show “Youth MT” - Sportskeeda
Park Seo-joon, Hwang In-yeop, Ji Chang-wook and more confirmed for a new variety show “Youth MT” Sportskeeda
iGB Live! to feature SEO and affiliate licence masterclasses iGaming Business
Global Search Engine Optimization (SEO) Tools Market 2022 Major Drivers | Ahrefs, Google, SEMRush, KWFinder – Indian Defence News - Indian Defence News
Global Search Engine Optimization (SEO) Tools Market 2022 Major Drivers | Ahrefs, Google, SEMRush, KWFinder – Indian Defence News Indian Defence News
Google SEO changes may have pushed agency websites down search rankings - warning - Estate Agent Today
Google SEO changes may have pushed agency websites down search rankings - warning Estate Agent Today
SEO Service Provider Services Market Investment Analysis | OpenMoves, Straight North, Digital Marketing Agency, – Designer Women - Designer Women
SEO Service Provider Services Market Investment Analysis | OpenMoves, Straight North, Digital Marketing Agency, – Designer Women Designer Women
Jeon Jong-seo won't forget dancing to BTS song in opening scene of 'Money Heist: Korea' - Yonhap News Agency
Jeon Jong-seo won't forget dancing to BTS song in opening scene of 'Money Heist: Korea' Yonhap News Agency
Oh Yeon Seo in Cafe Minamdang, Seo Ye-ji in Eve, Seo Hyun-jin in Why Her? - 5 Kdrama Actresses Playing - LatestLY
Oh Yeon Seo in Cafe Minamdang, Seo Ye-ji in Eve, Seo Hyun-jin in Why Her? - 5 Kdrama Actresses Playing LatestLY
Watch: Seo Hyun Jin And Hwang In Yeop Find Unique Ways To Pass Time Behind The Scenes Of “Why Her?” - soompi
Watch: Seo Hyun Jin And Hwang In Yeop Find Unique Ways To Pass Time Behind The Scenes Of “Why Her?” soompi
“Money Heist: Korea” Stars Yoo Ji Tae, Jeon Jong Seo, And Park Hae Soo On The Pressure Of Remaking A Hit Series - soompi
“Money Heist: Korea” Stars Yoo Ji Tae, Jeon Jong Seo, And Park Hae Soo On The Pressure Of Remaking A Hit Series soompi
$25.3 Billion Worldwide Freelancer SEO Services Industry to 2026 - Identify Growth Segments for Investmen - Benzinga
$25.3 Billion Worldwide Freelancer SEO Services Industry to 2026 - Identify Growth Segments for Investmen Benzinga
SEO Testing Service Market 2022 Scale, (Sales and Revenue), Growth, Competitive Environment and Demand and Imp - openPR
SEO Testing Service Market 2022 Scale, (Sales and Revenue), Growth, Competitive Environment and Demand and Imp openPR
CMS Market Share Monthly: 64.2% Of Sites Use WordPress Search Engine Journal
Victoria Lee previews Angela Lee’s potential next world title defense against Ham Seo Hee - Sportskeeda
Victoria Lee previews Angela Lee’s potential next world title defense against Ham Seo Hee Sportskeeda
The online community that leaked Seo Taiji's marriage news is now saying BTS's RM is getting married? - allkpop
The online community that leaked Seo Taiji's marriage news is now saying BTS's RM is getting married? allkpop
5 tips to develop authoritative content for Google and searchers Search Engine Land
25 Unique SEO Tactics That Deliver Big Results Search Engine Journal
Best SEO tools 2022: How to increase website traffic TechRepublic
Does Word Count Really Matter For SEO Content? Search Engine Journal
9 Local SEO Tips From Top Experts Search Engine Journal
What Would You Say Should Be The Top SEO Focus This 2022? Search Engine Journal
Could SEO Permanently Ruin Your Website? Entrepreneur
Is the SEO Industry Dying? - Content Marketing Entrepreneur
Mastering SEO Within Google's SERPs [Podcast] Search Engine Journal
How to Pick the Most SEO Friendly CMS For Your Website [Podcast] Search Engine Journal
Mobile SEO: A Complete Guide Search Engine Journal
Weebly SEO: Features, Limitations & Tips For Optimizing Your Site Search Engine Journal
SEO Experts Explain How Optimised Content Helps a Website Achieve a Better Search Engine Ranking - GlobeNewswire
SEO Experts Explain How Optimised Content Helps a Website Achieve a Better Search Engine Ranking GlobeNewswire
The Key To SEO Success: Effortless Expectation Setting [Podcast] Search Engine Journal
What is SEO? ITProPortal
4 Key Areas Of International SEO Focus For Entering A New Market Search Engine Journal
What is Off-page SEO? | HTMLGoodies.com HTML Goodies
SEO Glossary: 200+ Terms & Definitions You Need to Know Search Engine Journal
What to look for in a technical SEO audit Search Engine Land
An SEO guide to audience research and content analysis Search Engine Land
Where Do We Even Begin With SEO For A Startup? Search Engine Journal
The Only Shopify SEO Checklist You Need To Rank Your Site Search Engine Journal
Baseline analysis for your SEO strategy Search Engine Land
How to Get Non-stop Free Traffic to Your Website
Yet the simple truth is that without traffic a website cannot be successful. Lack of traffic really need not be a problem because there are various free, proven ways of generating traffic that will cost you nothing but get you lots of traffic without you having to spend anything.
8 Essential SEO techniques
1) Title Tag - The title tag is the most powerful on-site SEO technique you have, so use it creatively! What you place in the title tag should only be one thing, the exact keyword you used for the web page that you are trying to optimize. Every single web page should have it's own title tag.
Link Building Services
In today scenario when we talk about Search Engine Optimization, we also talk about one of the most important aspect of SEO, which is Link Building. But there are different types, aspects and limitations of Link Building, which would be discussed now under1.
SEO Tips - Google Has Changed - Learn Why And What To Do
Google now checks the year your domain name was first registered.This just makes sense.
Search Engine Optimization: Get the Low-down
Been hearing the words Search Engine Optimization lately? I know I have. But what is it, you wonder? Well, that's what I'm here to talk to you about.
Optimizing Online Catalog Copy for the Search Engines
It only makes sense. You have an e-commerce catalog site.
Link Building for Hilltop
Hilltop is one of the major concepts underpinning Google's search algorithm, yet its workings and implications are often misunderstood.After the infamous Florida Update, many webmasters were aghast as their rankings plummeted; and again, when the mysterious "sandbox" was implemented, some webmasters could not get a Web site to rank well, period.
10 Minutes to Your Google Sitemap
Google's calling your name..
Googles New SEO Rules
Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as "Allegra", has left some web sites in the dust and catapulted others to top positions.
RSS Feeds - a Website Owners Friend in Disguise
We've all heard about it-it seems like all the buzz right now in the search engine marketing industry is RSS. If you're a website owner, than there are two ways your website can benefit from using RSS on your website-you can provide an RSS feed or, for the not-so-technically-inclined folks like me, you can use an RSS feed to keep your site's content fresh.
Offpage Optimization: Does Article Marketing Cut the Mustard?
For those who haven't heard: article marketing is the new offpage optimization strategy that works like magic and won't cost you a dime. What's the strategy? You create an arsenal of short, well-written keyword articles aimed at your target customer and include your URL at the bottom.
Earn with Fun by simple SEO (search engine optimization)
It all happened 3 months back, I have a blog & 1 fine day i saw my blog was ranking on top 10 position for a keyword which is less targeted, but was excited to see that & planned to promote it. Now watz the catch before promoting i placed Google Ads on my page.
Search Engine Optimisation - Why And How To Do It
In the following article I will give you some basic guidelines to follow in order to help get your web site ranked at the top of popular organic search engines. More detailed information can be found in our DIY Internet Marketing Guide "Start at the Beginning" Click here for an excerpt: http://www.
Search Engine Optimization Strategies Guaranteed to Skyrocket your Rankings
The point of optimizing your website is so that you will get ranked higher in the search engines and receive more visitors to your site. As a result, you will increase sales and revenue.
Writing SEO Copy - 8 Steps to Success
We all know that the lion's share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines.
You Cannot Hide From the Public Record Search Engines
As a search engine optimization specialist, I often run across search engines of different sorts than most people are aware of. This week I stumbled across a free site that is used by journalists to do background checks and fact checking on sources of news stories.
The Latest Craze: Local Search, 7 Steps to Being #1 in Your Local Market
Anyone would agree that it is much easier to be number 1 out of 100 or 500 then 1 Million or 200 Million. With these 7 Steps you should have no problem being number 1 in your Local Market or MarketsA Recent Search on the Term Book Store Yielded over 200,000,000 Million Results in the Yahoo Search engine.
Absolute Top Five Search Engine Marketing Myths Uncovered!
It's no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site - as 85% of Internet users utilize search engines to find/research for goods and services. The problem for many companies is the difficulty they face sifting through conflicting information and hyperbole! Here is my top five list of myths that need to be run to ground.
Dont Make the Top 30 SEO Mistake
SEO consultants will tell you that you need to be in the Top 30 or you can pretty much give up any hope of getting a visitor to your web site.Yes, there is truth in that Top 30 goal.
How To Write Effective And Unique Articles That Are Optimized for the Search Engines
It is a well known fact that writing, distributing and posting articles to various location on the web is an extremely effective way to generate targeted traffic and establish yourself as an experienced marketer in your field. Unique articles that help solve the reader's problems, assists the reader in advancing their marketing acumen, or otherwise generally inform tend to stay posted on many web sites throughout the Internet and usually generate targeted traffic for the writer.
|home | site map|