Straight Talk on Search Engine Optimization
To get your website listed well in the major search engines, you have to perform search engine optimization (SEO). . This is a basic SEO plan with tips for doing SEO and getting results within 1 month. Google is the primary target of this overall plan.
I. - Choose Your Weapons (keywords) - You need to choose WHICH keywords you want your website to focus on for potential search engine listings. It can be better to focus on achievable high rankings (moderately searched specific terms), than for high rankings for keywords that are ultra-competitive or too general. Focus on getting "some" high ranking results and then shoot for more popular terms over time.
II. - Lock and Load. Prepare Your Site - SEO on your website is mainly about putting a high concentration of your target keywords in strategic places on your pages.
III. - Party Invitations. Get Your Site Listed on High Pagerank Websites - If you want Google to recognize your website, it must be "mentioned" in good places on the Internet, which builds your sites' Pagerank. A high Pagerank link in a directory or on another similar website can make all the difference in the world with getting good search engine listings. Getting "reciprocal links" is free and builds your Pagerank. One-way links are even better.
** - Bear in mind that Google search results can vary from day-to-day
Note: The target of this SEO plan is Google. If you can get your website listed in Google, other major search engines will tend to follow.
Tools You'll Need for Your Own SEO Solution Project:
1. A website in which you have CONTROL over its contents (the html). An affiliate web page that you can't change can't be optimized for you. You'd have to start your own website and put the affiliate contents on it. 2. You need to get the Google Toolbar if you don't already have it installed. Enable the Pagerank display feature. 3. You'll need some type of website tracking (your host may have possibly provided it already) that can identify search engine spider hits (primarily Googlebot hits). 4. You'll need a basic understanding of Google Pagerank and crawls (search engine spiders). If you don't know about them, read below, otherwise you can skip this part.
The Pagerank system, in short, is basically Google's system on a 1-10 scale of measuring a website's importance. Google.com has the highest Pagerank (PR) of 10. A brand new website domain has a PR 0. There are other websites that discuss how it's calculated. Here is a quick gauge: 0 - new website, 1-2 a "drop" of popularity, 3 - popularity is beginning, 4 - an established web presence with periodic attention from Google, 5 - a stronger presence, 6 - a semi-powerful website that gets crawled daily, 7 - a powerful, frequently visited website, 8 - a very, very powerful website, 9 - 10 - Off the charts in power.
The Pagerank of a website influences a. How often it gets crawled for future search listings, b. How high those search listings will be listed. The Pagerank of a website will appear in the Google toolbar (with Pagerank enabled) when your browser is on the page of that website. This plan will show you how to increase your Pagerank and the frequency of crawls by Google.
Spiders and Crawls
For the search engines to "index" your website, it will send its "spider" robot program to "crawl" your homepage and any other pages it "sees" on your domain. Visits by a spider are erratic, at best. Spiders will visit your website more frequently if it thinks "your website is important". With Google, importancy is measured by Pagerank. I discuss raising your Pagerank is Part 3.
I. - Choose Your Weapons (keywords)
Obviously, some keywords are searched more than others. In nearly the same proportion, more websites will optimize for the more popular keywords over the less popular ones. This means that you have a higher chance of success (less competition) if you target the "moderately" searched keywords, instead of going straight after "the big ones". I'm not trying to underestimate or limit your success. My strategy for anyone is to achieve "some" success first, and then increase it over time. Many webmasters will "swing for the fences" and after not having any success for so long, bow out of the race entirely.
I'll give a rule-of-thumb way to gauge your competition for optimized keywords. With the Google toolbar on, search Google for the broadest keyword term that describes your website. For this website, I chose "small business". You'll probably see a bunch of high-powered PR7 and PR6 websites that have your term in title. Observe their Pagerank (PR) rankings. Getting listed on the front page for a popular broad term is a tough battle and a long process that may be too high to reach for a new website.
Next, search for less-popular, but more specific keyword terms that describe your website. For this website, I chose "low risk business". Depending on the keyword term, you'll eventually find one that is specific to your site, but the competition doesn't have those scary-high PR rankings. You should be able to find terms that only have PR4 and PR3 sites listed for them. This is the target for YOUR website. If you're finding that you can't find keyword terms with lesser competition, you may seriously consider altering your website's theme to make it more specific for a particular "niche" of the market.
II. - Lock and Load. Prepare Your Site
The bottom line is, you will need to concentrate and stuff your target keywords throughout your website, whenever possible, until they are actually 7% or so of all the words on the page itself (If you go higher than 7%, its at "your own risk". Google and other search engines have "spam alerts" that detect overzealous practices). Repeating keywords too many times on a page can look "funny" to your customers even though Google may like it, so you have to balance your SEO goals with common sense.
This is a brief list of SEO tips you should do to your website in order to focus on a particular set of keywords:
The TITLE tag of your html should include your target keywords
The META TITLE tag of your html should include your target keywords
The META DESCRIPTION tag of your html should include your target keywords
The META KEYWORDS tag of your html should include ALL of your keywords, with the most targeted ones listed first, and separated by commas. Last time I checked, Google doesn't read Meta Tags, but its good to do this anyway for the other search engines.
If you have a domain which also includes your keywords within the name itself (www.my-keywords-are-here.com), you'll get "brownie" points from Google that will help.
Your header tags (H1, H2, etc.) should include your targeted keywords if you use them.
The first major sentence on your page should include your target keywords and concentrate on the overall theme of your website.
The overall "density" of your page, should be high (7% or so of all the words on the page) for your target keywords. I use an online density checker to help with this.
If you "bold" your target keywords on the page (sometimes), you'll get brownie points from Google. Link and image ALT tags are good places to "stuff" with target keywords if you need to build your density.
Other pages on your website that link back to your homepage should have the target keywords within the anchor text (displayed text) of the link. The more pages on your site that practice the step above, the better
III. - Party Invitations. Get Your Site Listed on High PageRank Websites
This may be the most important SEO step and that's why I listed it in red. The heart of the Google Pagerank system scores your site based on the quality of links that OTHER sites have pointing to yours, known as incoming links. By quality, I mean other sites with a high Pagerank score. My personal opinion is that the Pagerank system has turned the Internet into a "country club" in some ways. If you run with the "in crowd", you get points for it. Regardless of what I think about the system, I decided to "play ball" in order to get my websites listed well in the directories.
One of the easiest ways to get incoming links is to participate in a common Internet practice called reciprocal linking. This is where you agree with another website that "if you link to me, I'll link to you". What matters here is the Pagerank of the other site. If your site starts out at PR 0, it can be hard to find a PR6 site that wants to link to you! This is also because OUTgoing links actually cost the sponsoring website a few points. One type of site that lives to list other websites and aren't so PR-conscious are the web directories. All most require is a reciprocal link.
Search on Google.com for web directories that have a good PR ranking. Reciprocal links are good and will get spiders to recognize your site, but one-way links are even better. Google doesn't score reciprocal links between two sites "as high" because it's "an arrangement" between the sites. Google will score your site much higher if you have a one-way link on another site that points to your site, even though your site does not link back to that site. When I learned this, I thought "Great, but where can I get one-way links?"
I discovered that because of the rising demand of links with high Pagerank, there is now an auction specifically made for auctioning off high-PR one-way links (search for it on Google). PR7 one-way links are auctioned off there for about $50. The rule-of-thumb is that the highest incoming PR link you have should make your site 2 PR less (a PR8 link should at least create a new PR6 site). I highly recommend the site as a source for high PR links. One link can set your website on the fast track to great search engine listings.
One more quick tip: The anchor text in your incoming links should contain your target keywords for maximum effect with Google.
After you've done Steps I. - III., you should see some spider hits within a few days of your directory listings. Google may then list some or all of your website pages. You can check your listings in Google by going there and searching for "allinurl:www.yourdomain.com". After 6-8 weeks, you should see the full effects of your efforts, and your Pagerank should rise. If you've "reached for the skies" and targeted very popular keywords and aren't seeing any results, alter your website so that it targets keywords whose listings in Google are more attainable. Be patient. This process takes monitoring and fine-tuning.
That's all I have on search engine optimization for today. It's a challenge that takes effort, but it's nice to actually see some results after a few weeks. That's more than I can say for some of the other "advertising magic wands" that are sold all over the Internet.
The complete article including helpful links can also be found at GetYouPaid.com *This article contains no advertising. Any links are to useful, non-affiliated websites or GetYouPaid.com.
The author of this article, Andrew Kalinen, is an Internet Entrepenuer who lives in New England. Apart from constantly updating GetYouPaid.com, Andrew enjoys hiking, snowboarding, and making home videos. GetYouPaid.com is a free site dedicated to providing small business advice to anyone interested in starting their own Internet-based business. GetYouPaid.com
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You've built up a good site, put in a lot of content, but none of the search engines lists your site? If you'd like to know how to go ahead with Search Engine Submission the right way, read on.How do I get my site to be included in search-engines? That's a question a lot of people ask me.
Google, Adsense, SEO, and How It All Works
Google uses an algorithm to determine the search engine results (SERPS). The algorithm is based upon certain factors that include keyword density, Meta Tags, anchor tags, image tags, back links, etc etc etc.
9 Ways to Keep Google Happy
A recent Google patent application has the SEO community buzzing. At a bare minimum this document reveals the direction Google is taking its future search criteria.
Tales, Fails And Betrayals Of Search Engine Placement Part 1
This is the first of a series of articles about a subject so many people want to learn; the un-sizzled truth of search engines. What do you really know about how a web site is placed? Are you being told the truth? Not only will these articles enlighten you, but along the way, I will create a new web site and in the next 2 months we will watch where it lands!You will learn about the tricks, and tools I use.
Ten Steps To A Well Optimized Website - Step 4: Content Optimization
Welcome to part four in this search engine positioning series. Last week we discussed the importance of the structure of your website and the best practices for creating an easily spidered and easily read site.
Possibly The Biggest Misconception About Ranking Well In The Search Engines
Onpage search engine optimization are things that you can change ON your webpage.* Title tag* Header tags* Bolding, Italicizing, Underlining* Alt image tags* Meta Tags* Etc.
Are You Making These Deadly SEO Mistakes?
Black Hat SEO: Web Spamming and Linking to Bad NeighborhoodsSo you want to exchange links with other web sites in order to get higher search engine rankings?So you want to create hundreds of auto-generated, keyword rich pages for your site?Before you go and link to every website that is willing to exchange links, it would be a good idea to know where not to link to. Sometimes it can mean not linking to your own sites.
Keyword Selection- The Dark Horse of Search Engines Optimization
Below are what I call the "10 Commandments" for Keywords.To start with select "keyword phrases" NOT keywords.
How and When Should I Submit My Website to Google?
As soon as you register your domain name, submit it to Google! Even if you haven't built your site, or written an copy, or even thought about your content, submit your domain name to Google. In fact, even if you haven't fully articulated your business plan and marketing plan, submit your domain name to Google.
Why Search Engine Traffic Should be Your Top Priority
Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will sell you anything from banner impressions, to mass email campaigns (spam), to popup ads.
How to Avoid Being Dropped by the Search Engines
For websites, one of the most important things in their existence is their ranking with the search engines. The reason why this is so important is because when websites are ranked high by the search engines, they get flooded with free, targeted web traffic from visitors who are looking for information or products.
Search Engines - The Dominant Factor
Let's face facts - Search engines are starting to rule and dominate the way people advertise their products and services.Gone are the days of low-cost, no-cost advertising.
Beyond the Box with Googles Web API
Google, the most popular, and many say best, search engine, offers searchers many options to help them zero in on just what they're looking for. Although these search modifier features are documented on own site, many searchers, including experienced marketers and technically savvy people, simple don't know these features are available.
How To Write Effective And Unique Articles That Are Optimized for the Search Engines
It is a well known fact that writing, distributing and posting articles to various location on the web is an extremely effective way to generate targeted traffic and establish yourself as an experienced marketer in your field. Unique articles that help solve the reader's problems, assists the reader in advancing their marketing acumen, or otherwise generally inform tend to stay posted on many web sites throughout the Internet and usually generate targeted traffic for the writer.
HTML and Search Engine Optimization - What You Dont Know Can Kill You
When it comes to search engine optimization there is a lot of information available, some accurate, some not. If you really want to know what is going on regarding your website and how to best optimize it for good results with the search engines, you need to do some SEO research.
Do It Yourself SEO
Internet surfers use search engines more than any other tool to find things online. Search engines rank their results using a complex formula that considers web page content, link popularity and other details.
If You Could Submit Just One Page To The Search Engines Which Should It Be?
Listen. Some make submitting pages to search engines sound like the fast track to search engine ranking nirvana.
Google, Yahoo! and MSN Line up More Goodies for Internet Users
Internet users have never had it better what with Yahoo!, Google and MSN planning to roll out more goodies. Yahoo! is launching its Yahoo! 360 and Google has already made its beta version of the Desktop Search tool widely available for anyone to download it for free to enable one to search e-mails, book marked web pages, or content from your desktop with the use of keywords in the stored Microsoft Word or PDF files.
Do the Robot!
Everyone should realize that the search engines (sponsored ads aside)are not tools for advertisement, they are meant to be tools for everday web users. Users who search the web are looking for information, thats it.
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