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SEO Information |
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SEO Blues
SEO, not again!, you may groan. The webmaster world is inundated by articles and "how to's" with regard to SEO (Search Engine Optimization). If you are a rookie webmaster, chances are, like me, you may have embarked on a merry-go-round on the SEO circuit, depending on which article and opinion you were first exposed to. The role of search engines in getting free target traffic to your site is not debatable. How to get noticed in the search engines has spawned a whole industry, and gurus in tow. As should be expected, they have taken a very simple and straight forward issue and made it convoluted, a field of study at the fringes of rocket science. What are the search engines looking for? This has become a course with a Masters degree awarded for algorithm chasing. But the answer is very simple. They are looking for unique valuable content to deliver to info hungry surfers. Let me ask you a question. When you visit Google or Yahoo and type in a phrase in the search box, what are you looking for? I suspect you are looking for a site that does justice to that search phrase. You need information, you go to Google, you get it, you are happy. Chances are, next time you need to look for information on another subject, you will return to Google or whoever. Just imagine for a moment, and it has happened to me time after time. You type in a search phrase, and you visit the first site that shows up in the result pages. You click on the link, and what do you find? Garbage. You return to the results page and click on link number two?unrelated content. Link number three, no content. You get frustrated, and go to page two etc. If you eventually come up with nothing useful, you head for the search engine next door. The search continues. The search engine that gives you what you want has won your loyalty, and of course, next time you go search?that's right! You go back there. If they deliver yet again, boy! You may jolly well make that your default search engine. The search engines know this fact. They want people to come to them. Why?, So that they can show them adverts. If traffic drops, so does advert revenues. How do they increase traffic? By serving searchers relevant content, so that you come back for more, again and again, and hopefully click on the adverts. How do they serve relevant content? By making sure that sites with the most relevant content to the search phrase show up tops in the result pages How do they do that? By developing very complex algorithms and criteria (both on-page and off-page) that weed out low content and keyword stuffed pages, so that the real deal gets to show up tops. What are those algorithms? Nobody knows. Some claim they do, and keep second guessing Google and co. The fact is, Google will always be a step ahead. They change the algorithms at will, and each time they do (as they did recently), the SEO world goes into a tail spin. Gurus whip out their crystal balls and try to figure out what the new secret formula is. They try to play catch up. Fact is, Google has a battery of egg heads both from the industry and academia whose job is to develop these ultra secret algorithms. The system is wired up in such a way that each team member only knows a bit of the whole picture. Very few have the whole picture, and it is very doubtful if they will divulge it for all the gold in Fort Knox. Chasing after Google algorithms is like chasing after the wind. It is a waste of energy, time and resources. In the unlikely event that you catch up, they leave you behind yet again, a few months later. The chase continues? I believe it is time to step back and take a deep breathe. These guys are simply looking for unique valuable content. Why don't we simply give it to them, and sleep well at night, instead of dreaming of algorithms? If you have chosen a niche that is in line with your passion as your site theme, then what are you waiting for? Churn out good valuable content, and the engines will love you for that. You will get your creative juices running, keep the engines happy, and visitors satisfied. Everyone wins. You will shoot to the top overnight. You may experience the loneliness of a long distance runner. For some months, it may seem like nothing is happening. Simply get your title and meta tags in order. Write with your audience in mind, and keep reminding yourself who your audience is. Definitely not Google! Google will not read your stuff; neither will they deliver your most wanted response (MWR). Visitors do. Keep adding those lovely unique content, focusing on one keyword per page. Over-deliver. Get listed in good directories for valuable one-way links. Exchange a few links with very good sites that your audience will love. Keep adding those content. Your good content alone will cause other webmasters looking for good content to link to you, without necessarily asking for a link back. Such one way links from good sites are a strong endorsement for your site, and the search engines are noticing. Link to sites that inspire trust in your visitors. If you link to junk sites, they will begin to question your judgment. That will erode the trust they have for you, and that my affect your MWR. Stay focused. Before long, you will begin to see results. As heavily SEO-ed sites begin to pant and drop off the radar due to algorithm changes, you are just warming up for the show! Running after search engine algorithms takes you totally off course, and instead of adding content, you are forever tweaking the few pages you have. You tweak it to death, till it makes no sense to a human reader. If you manage to score high at the engines, the five seconds visitor you manage to garner click away, wondering what it is you are trying to say. Trying to beat the engines is mission impossible. Why dissipate your precious energy when you can channel it in building your business Keep it simple. Run in your lane. Fuel your passion. Let it show on your site. The most potent form of advertisement is word of mouth, by a satisfied visitor. They will return. They will tell folks. Before long, you have built a brand, and have become a recognized guru in your niche. By this time, you are on first name basis with your bank manager. Usiere Uko is the webmaster of the Financial Freedom Inspiration website and editor of the monthly Financial Freedom Inspiration Newsletter, a free ezine to inspire you to exit the rat race and fulfill your God given dreams. To subscribe or visit the site, please click on the URL below. http://www.financial-freedom-inspiration.com
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SEO FAQs – 7 Questions Our Customers Often Ask Business 2 Community According to HubSpot's State of Inbound 2018 report, generating traffic and leads is the biggest marketing challenge for brands. The same report says 54% of ... Yoast SEO 11.2 lets webmasters tailor their schema output Search Engine Land Yoast SEO continues to add support for structured data with its 11.2 update. This latest version of the plugin lets webmasters insert their own pieces of schema ... Media VC theses, SEO keywords, cosmology, and brand design TechCrunch Where top VCs are investing in Media, Entertainment & Gaming Our media columnist Eric Peckham (who is hard at work on the Unity EC-1, which we will start to ... Beyond SEO: How to Reframe the Local Marketing Conversation Street Fight David: Mike, great to talk with you again. I'm excited to be back on the Local U circuit with you shortly and look forward to seeing you in Denver in September, ... 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If his life were a movie, Seo Kang-jun says it would be about a guy who tried his best Rappler The 25-year-old Korean actor, who is on his first Philippine visit, also says he's humbled by the thought that he's considered as an 'international star' Google: SEO Contests Useless, Waste Of Time & Generate Tons Of Spam Search Engine Roundtable Every now and then you hear about a new SEO contest where you can win money, prizes, recognition and fame. Well, that might just stop now that John Mueller ... Google: We Don't Provide SEO Support Based On Business Relationships Search Engine Roundtable One of the biggest complaints I see from newbies in SEO is that it is impossible to call someone at Google and get an answer on why their rankings are not doing ... What's a Blog Without an SEO Strategy? ABA Banking Journal Publishing a blog should drive more traffic to your website. Here's where to start when developing SEO-friendly blog *content*. Danny Sullivan Presents Webmaster & SEO Complaints At Google Ranking Fair - Search Engine Roundtable Danny Sullivan Presents Webmaster & SEO Complaints At Google Ranking Fair Search Engine Roundtable Danny Sullivan who is now at Google told us about these ranking fairs, where Googlers can show off ideas and features around Google search. Danny did his ... 10 Key Steps To Building A Great Small Business Website Forbes If you are looking to build a new startup website or make your current site more effective, here are 10 key steps to getting started and helping your small business ... 4 Tips on Mastering Multi-Location SEO for Your Business Business 2 Community Business owners that have to manage multiple locations and franchise owners that have to keep their franchisees in check have a unique problem on their ... SEO Tracker: Has PokerStars' double-domain approach backfired? EGR Global Back in December 2018, we reported on how PokerStars was dominating the organic search results for online poker. The brand had a visibility of just under ... How to Boost Your Business Efforts with SEO Strategies? I4U News The whole point of running a product based or *service* based business is to increase your overall sales and generate a good amount of profit. Tell me if I am ... Grow Boating webinar on increasing findability/SEO Boating Industry Grow Boating has partnered with Heather Lutze of Findability University to present a free webinar series to help marine industry businesses develop a findability ... Valerie Bollin Named New VP of Strategic Sales at Apartment SEO PRNewswire LONG BEACH, Calif., May 13, 2019 /PRNewswire/ -- Apartment SEO, an innovative, full-*service* digital marketing firm, welcomes Valerie Bollin to its growing ... Immigrant founders, smartphone growth, SEO tactics, SoftBank's financials, and AR tech TechCrunch Our European correspondent Natasha Lomas spent the past few weeks investigating what's been happening to immigrant founders and tech talent in the UK, ... Elliotts Marketing, an SEO Agency in the UK, Announces the Launch of their New Website Yahoo Finance LOS ANGELES, CA / ACCESSWIRE / May 17, 2019 / The founders of Elliotts Marketing, an SEO agency UK business owners can rely on for their outstanding ... Best Practices To Improve SEO On Your SA Articles Seeking Alpha Are you wondering how to draw traffic to your Seeking Alpha *content*? Below we offer eight of our best tips to try out. These include creating compelling titles, How to Develop a Guest Blogging Strategy for SEO Influencive Guest blogging has different use-cases that can help businesses achieve their goals. The most common ones are increasing your brand awareness and link ... What is SEO and why does my business need it? PC-Tablet SEO stands for Search Engine Optimisation and is a discipline under the umbrella of digital marketing. The goal of search engine optimisation is to 'optimise' the ... Google's First SEO Mythbusting Video Didn't Have Mythbusting Search Engine Roundtable Watching the comments about Google's first mythbusting video reminds me of the comments around the final season of Game of Thrones. All this hype for this ... What is Social Listening? How it Helps Your SEO Business 2 Community What is Social Listening? Social listening is the act of scouring the internet for chatter about your brand. Some of the feedback you'll see on your social media ... Website Speed is Vital for Enhanced User Experience and SEO MD Magazine It's expected from users that your site will run fast, feel smooth, and look good. Make sure you're giving today's customer what they want by taking into ... Mark Harper, Covers.com - An SEO challenge faces the US market SBC Americas Speaking at this year's Betting on Sports America event, general manager of Covers.com Mark Harper spoke to SBC about their plans to celebrate 25 years of ... TechSEO360 Crawler Guide – Sitemaps and Technical SEO Audits Search Engine People Guide for the SEO crawler and website audit tool TechSEO360 for Windows and Mac. Analyze websites for technical SEO issues such as duplicate *content* , ... Park Seo Joon And Soccer Player Son Heung Min Talk About The Empty Feelings That Accompany Fame soompi Soccer player Son Heung Min and Park Seo Joon appeared in tvN's variety show “Sonsational” (literal title). Son Heung Min is a famous soccer player who ... Restaurant's Guide to Local SEO Guide - Increasing Your Restaurant Revenue Fast Casual Local SEO is of particular importance in the competitive food industry and can mean the difference between whether a customer finds your restaurant or not. Oppo appoints Prosperity Media to SEO and SEM account mUmBRELLA* International smartphone company Oppo has appointed Prosperity Media as its SEO and SEM partner. SEO Consultant/Associate Director - Bounteous Built In Chicago Bounteous is hiring for a SEO Consultant/Associate Director in Chicago. Find more details about the job and how to apply at Built In Chicago. Super Charming Memories Shared At "Seo Kang Jun Live In Manila" hellokpop Seo Kang Jun put a spell on his willing fans who attended The Last Charm: Seo Kang Jun Live in Manila on May 25 at the New Frontier Theatre. In with the old: Smart ways to repurpose your content for maximum impact Search Engine Land Unique, innovative, new, compelling, original — all too often, marketers and creatives are told to approach *content* creation through the confines of these ... Seo In Guk In Talks To Team Up With “Gangnam 1970” Director For First Film In 6 Years soompi Seo In Guk is in talks to appear in a new film! Reports emerged on May 17 that singer and actor Seo In Guk would be appearing in director Yoo Ha's new film ... Technical SEO Specialist - Vivid Seats Built In Chicago Vivid Seats is hiring for a Technical SEO Specialist in Chicago. Find more details about the job and how to apply at Built In Chicago. On-Site SEO – Meta Descriptions AffiliateINSIDER Meta descriptions are an important tool for SEO marketers as they help establish your prominence in SERPs. While it may sound like some sort of obscure ... Mark Harper, Covers.com - The SEO battle facing the US market AffiliateINSIDER At the recent Betting on Sports America event held in New Jersey, we caught up with the General Manager of Covers.com, Mark Harper. K-drama oppa Seo Kang Joon turns on charm for Pinoy fans Philippine Star Another K-drama oppa was recently in town. South Korean star Seo Kang Joon came to promote the airing of his series, Are You Human?, on GMA Network's ... Mariners 7, Twins 4: Fifth innings will haunt Kyle Gibson; SEO in Los Angeles Twinkie Town Perhaps we oughtn't have been awake for this one. Seo Kang Joon reacts to his drama 'Are You Human' being shown in the Philippines GMA News Seo Kang Joon: 'When I heard that it was going to be aired in the Philippines I was very..,' Find out his answer here: Kelsey Jones on Creativity, Living on Hope & Hustle, and Launching a Successful Business [PODCAST] Search Engine Journal Kelsey Jones talks about her 12-year journey as an SEO pro, the good times and the bad, and what she's learned along the way. 14 Common SEO Mistakes (And How To Correct Them) Forbes Members of Forbes Agency Council weigh in with the most common SEO errors they encounter, along with how they can be corrected. Majority of SMBs doing SEO are in-housing Search Engine Land A majority of small businesses (SMBs) surveyed understand they should be doing SEO but only 36 percent have an SEO strategy in place and are actively ... Alexander Rehnborg: Utilising SEO to enhance Sites de Apostas AffiliateINSIDER Better Collective has been recognised for its development in relation to the affiliates optimisation for its Sites de Apostas. 5 On-Site SEO Factors That Matter Most Search Engine Journal Let's escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing *content* remain, ... Google brings ‘end-to-end’ food ordering to Search, Maps, Google Assistant Search Engine Land Google's unofficial new mantra is “helping users get things done” (GTD). To that end, Google is making its many channels, properties and ads much more ... Important SEO Trends To Watch In 2019 Forbes Search engine optimization changes constantly, and businesses that want to stay ahead of the competition need to be aware of them. Keeping a pulse on these ... The Top 5 Ways to Prove the Real Value of SEO Search Engine Journal Here are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO. The new realities of local search Search Engine Land The concept of “local search” has always been somewhat ambiguous in terms of how it's defined, how it functions and who uses it. Broadly speaking, local ... Look Out for These 5 Signs of Black Hat SEO Entrepreneur Black hat SEO techniques will hurt your rankings and your business. Here's how to spot them. These Are The Biggest SEO Trends Of 2019 Forbes How will the world of search engine optimization change in 2019? What new trends will emerge, what old trends will die, and which trends will continue in the ... 5 SEO trends that will matter most in 2019 Search Engine Land To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each. Why Your Latest SEO Push May Not Be Working Yet Forbes Meet Tom. Tom's tired of seeing his website languish on Google. That's why he spent a serious chunk of his marketing budget on a top-rated search engine ... |
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