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SEO Information |
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SEO Blues
SEO, not again!, you may groan. The webmaster world is inundated by articles and "how to's" with regard to SEO (Search Engine Optimization). If you are a rookie webmaster, chances are, like me, you may have embarked on a merry-go-round on the SEO circuit, depending on which article and opinion you were first exposed to. The role of search engines in getting free target traffic to your site is not debatable. How to get noticed in the search engines has spawned a whole industry, and gurus in tow. As should be expected, they have taken a very simple and straight forward issue and made it convoluted, a field of study at the fringes of rocket science. What are the search engines looking for? This has become a course with a Masters degree awarded for algorithm chasing. But the answer is very simple. They are looking for unique valuable content to deliver to info hungry surfers. Let me ask you a question. When you visit Google or Yahoo and type in a phrase in the search box, what are you looking for? I suspect you are looking for a site that does justice to that search phrase. You need information, you go to Google, you get it, you are happy. Chances are, next time you need to look for information on another subject, you will return to Google or whoever. Just imagine for a moment, and it has happened to me time after time. You type in a search phrase, and you visit the first site that shows up in the result pages. You click on the link, and what do you find? Garbage. You return to the results page and click on link number two?unrelated content. Link number three, no content. You get frustrated, and go to page two etc. If you eventually come up with nothing useful, you head for the search engine next door. The search continues. The search engine that gives you what you want has won your loyalty, and of course, next time you go search?that's right! You go back there. If they deliver yet again, boy! You may jolly well make that your default search engine. The search engines know this fact. They want people to come to them. Why?, So that they can show them adverts. If traffic drops, so does advert revenues. How do they increase traffic? By serving searchers relevant content, so that you come back for more, again and again, and hopefully click on the adverts. How do they serve relevant content? By making sure that sites with the most relevant content to the search phrase show up tops in the result pages How do they do that? By developing very complex algorithms and criteria (both on-page and off-page) that weed out low content and keyword stuffed pages, so that the real deal gets to show up tops. What are those algorithms? Nobody knows. Some claim they do, and keep second guessing Google and co. The fact is, Google will always be a step ahead. They change the algorithms at will, and each time they do (as they did recently), the SEO world goes into a tail spin. Gurus whip out their crystal balls and try to figure out what the new secret formula is. They try to play catch up. Fact is, Google has a battery of egg heads both from the industry and academia whose job is to develop these ultra secret algorithms. The system is wired up in such a way that each team member only knows a bit of the whole picture. Very few have the whole picture, and it is very doubtful if they will divulge it for all the gold in Fort Knox. Chasing after Google algorithms is like chasing after the wind. It is a waste of energy, time and resources. In the unlikely event that you catch up, they leave you behind yet again, a few months later. The chase continues? I believe it is time to step back and take a deep breathe. These guys are simply looking for unique valuable content. Why don't we simply give it to them, and sleep well at night, instead of dreaming of algorithms? If you have chosen a niche that is in line with your passion as your site theme, then what are you waiting for? Churn out good valuable content, and the engines will love you for that. You will get your creative juices running, keep the engines happy, and visitors satisfied. Everyone wins. You will shoot to the top overnight. You may experience the loneliness of a long distance runner. For some months, it may seem like nothing is happening. Simply get your title and meta tags in order. Write with your audience in mind, and keep reminding yourself who your audience is. Definitely not Google! Google will not read your stuff; neither will they deliver your most wanted response (MWR). Visitors do. Keep adding those lovely unique content, focusing on one keyword per page. Over-deliver. Get listed in good directories for valuable one-way links. Exchange a few links with very good sites that your audience will love. Keep adding those content. Your good content alone will cause other webmasters looking for good content to link to you, without necessarily asking for a link back. Such one way links from good sites are a strong endorsement for your site, and the search engines are noticing. Link to sites that inspire trust in your visitors. If you link to junk sites, they will begin to question your judgment. That will erode the trust they have for you, and that my affect your MWR. Stay focused. Before long, you will begin to see results. As heavily SEO-ed sites begin to pant and drop off the radar due to algorithm changes, you are just warming up for the show! Running after search engine algorithms takes you totally off course, and instead of adding content, you are forever tweaking the few pages you have. You tweak it to death, till it makes no sense to a human reader. If you manage to score high at the engines, the five seconds visitor you manage to garner click away, wondering what it is you are trying to say. Trying to beat the engines is mission impossible. Why dissipate your precious energy when you can channel it in building your business Keep it simple. Run in your lane. Fuel your passion. Let it show on your site. The most potent form of advertisement is word of mouth, by a satisfied visitor. They will return. They will tell folks. Before long, you have built a brand, and have become a recognized guru in your niche. By this time, you are on first name basis with your bank manager. Usiere Uko is the webmaster of the Financial Freedom Inspiration website and editor of the monthly Financial Freedom Inspiration Newsletter, a free ezine to inspire you to exit the rat race and fulfill your God given dreams. To subscribe or visit the site, please click on the URL below. http://www.financial-freedom-inspiration.com
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Report: SEO vital in age of voice search CMO A *fresh* study has shown the most essential ranking factors behind voice searches are the same as the familiar SEO factors already in existence. Voice assistants ... Senior SEO Strategist, Content & Optimization - Trunk Club Built In Chicago Trunk Club is hiring for a Senior SEO Strategist, *Content* & Optimization in Chicago. Find more details about the job and how to apply at Built In Chicago. SEO vs. PPC: A Few Forgotten Truths Search Engine Journal Still torn about the merits of SEO vs. PPC? These five forgotten truths in the SEO versus PPC debate can help you come to a good conclusion. Sarah A. Seo CityLab Sarah A. Seo is an associate professor at the University of Iowa College of Law and the author of Policing the Open Road. 7 Best Alternatives to Yoast SEO WordPress Plugin Search Engine Journal There are several great alternatives for WordPress SEO plugins in addition to Yoast. Check out this list to see your options. How Dofollow and Nofollow Links Impact SEO CMSWire We've asked SEO experts to explain the difference between Dofollow and Nofollow links, why they both matter, and how you can start building them. Retargeting Improves Conversions from SEO Practical Ecommerce Retargeting turns visitor actions on your site or app into a second chance to capture a sale. It's an excellent way to move top-of-funnel traffic from organic search ... Keeping An Eye On SEO And The News The NonProfit Times Wounded Warrior Project (WWP) saw an influx of “injured warriors” pop up within its keyword searches during the NBA Finals last month. The Golden State ... How to avoid an SEO nightmare when changing domain names TechRadar Changing domain name can be stressful and create a host of problems. Here's what we did to minimize both. SEO Checklist for Website Redesigns and Replatforms Practical Ecommerce Major website redesigns and replatforms can kill organic search traffic. Use this checklist to minimize the impact. Clients Who Pay More for SEO Services Report Higher Satisfaction Rates Search Engine Journal A study finds clients spending above average for SEO services are more likely to be satisfied than clients spending less. Yoast SEO 11.5 updates the mobile snippet preview Search Engine Land With its latest update, the Yoast SEO WordPress plugin has revamped its mobile snippet preview. It now generates a preview of what your *content* will look like ... Arc Digitech To Offer Free SEO Consultation And Website Audit For Businesses The India Saga Arc Digitech is turning heads with its free SEO consultancy to businesses from all industries and market segment. This organization is well aware of the ... New report: SEO and Content Marketing jobs see salary boosts in 2019 ClickZ Seven of 10 types of *content* marketing and SEO roles saw salary increases from 2018 to 2019, according to a new report by Conductor. SEO Manager, for ... Content, SEO and paid search must work together to be effective mUmBRELLA* At Mumbrella360, Online Marketing Guru's Mez Homayunfard and Saf Chowdhury taught delegates how to build and optimise the digital trifecta, leveraging ... Adam Ondra and Chaehyun Seo stars in Chamonix Planetmountain The second stage of the Lead World Cup 2019 was won in Chamonix on Saturday night by 15-year-old Chaehyun Seo and Adam Ondra. The Speed World Cup ... White Hat SEO 101: A Comprehensive Guide Demotix.com White hat SEO comes with numerous advantages, other than preventing your website to be banned from search engines. In the long run, it is cheaper than black ... SEO Content Writer - Dealer eProcess Built In Chicago Dealer eProcess is hiring for a SEO *Content* Writer in Chicago. Find more details about the job and how to apply at Built In Chicago. TapClicks Acquires iSpionage To Enhance Its SEO Solutions MarTech Advisor Adds Competitive Advertising, SEO and SEM Intelligence to Its Portfolio of MarTech Solutions. Possible Google Search Ranking Algorithm Update July 11 & 12th? Search Engine Roundtable I am seeing some limited chatter within the SEO community about a Google algorithm update happening around July 11 and 12th. The chatter, to be honest, ... From homeless to $1.3 million in billables: The story of 21-year-old entrepreneur Harry Sanders SmartCompany.com.au Small business owner Harry Sanders is helping drive a revolution in the notoriously scandal-ridden search engine optimisation (SEO) industry. The 21-year-old ... Troubleshoot Your SEO Issues Using The Wayback Machine Forbes Website updates can be a huge headache. Anytime you make major design, code or *content* changes to your website, you run the risk of an unforeseen bug ... Melissa Fach on Content, Managing Communities & Helping People Break Out [PODCAST] Search Engine Journal In this podcast episode, industry veteran Melissa Fach shares her thoughts on *content*, managing communities, and helping people break out. Why PR pros should be part of your SEO and social media teams - PR Daily PR Daily Digital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of ... 15 SEO Plugins for WordPress Practical Ecommerce Here is a list of search-engine-optimization plugins for WordPress. There are all-in-one plugins that provide a variety of tools and, also, plugins to improve ... Google Isn’t Really Biased Against Conservative Websites – Here’s Why Search Engine Journal Is Google in some way biased against conservative sites – especially in news? Some people believe this. This controversy has been growing over the last ... Yoast SEO 11.6 updates how-to structured data block, following Google’s changes - Search Engine Land Yoast SEO 11.6 updates how-to structured data block, following Google’s changes Search Engine Land Yoast's WordPress SEO plugin has been updated with new how-to blocks. The latest release also adds tabs to the top of the meta box as well as schema and ... Its time you need to outsource your SEO for business TechGenyz To refrain yourself from the tedious and complex work of SEO, you need to outsource your SEO services to expand your business. Here's why. WebCEO, the Agency Oriented Marketing Platform, Launches a New Local SEO Module MarTech Series WebCEO has launched a fully packed module for local SEO that provides integrated data from the Google My Business *service*, as well as proprietary data on ... New Data on Voice Assistant SEO is a Wake-up Call for Brands Voicebot.ai 58% of online adults have used voice search and 33% were using it monthly in early 2019, up from just.. Digital Marketing Specialist, SEO - Truss Built In Chicago Truss is hiring for a Digital Marketing Specialist, SEO in Chicago. Find more details about the job and how to apply at Built In Chicago. SEO Mythbusting Video On The Future Of The Web (Web Evolution) Search Engine Roundtable Martin Splitt had a chat with his colleague at Google Dion Almaer the Director of Web Development Ecosystem about SEO and the future of the web. It was an ... Director, SEO - GoHealth Built In Chicago GoHealth is hiring for a Director, SEO in Chicago. Find more details about the job and how to apply at Built In Chicago. 4 Ways SEO Helps Law Firms NuWire Investor When you've finally started a law firm, you will think you are going to earn a lot of income. That is where you are wrong because you have a lot of competitors ... Google Search Ranking Algorithm Update Again: Update Maverick Search Engine Roundtable What is going on? Again, three times in about a week, we are seeing increase chatter and the tools are lighting up around a Google search ranking algorithm ... Important Key Vendors of SEO Testing Service Market 2019 Forecast till 2025 Presents Latest Data by Leading Countries, Market Size and by Geography Boston Life News Global “SEO Testing *Service* Market” 2019-2025 analysis by growth, manufactures, types, applications, and geographical regions. SEO Testing *Service* market ... Best Local SEO Agency Awards Released for June 2019 by 10 Best SEO Yahoo Finance When small businesses want to gain more customers or a higher level of visibility, they will have to spend some time finding the best local SEO agency to help ... Russia's Government Prepares New KPI for SEO Managers The Moscow Times Russia's government has prepared new Key Productivity Indicators (KPI) for top managers of State Owned Enterprises (SEOs) for the next three years, the ... Top PPC SEO Agency Awards Issued for the Month of June by 10 Best SEO Yahoo Finance Finding the best PPC SEO agency is not an easy task, especially for a small business or an entrepreneur that is often busy with the essentials of the job. Park Seo Joon Picks His Fave New BTS Song + Dishes On Group Chat With V, Park Hyung Sik, And Choi Woo Shik soompi Park Seo Joon showed love for BTS's V during a recent radio show appearance! On July 19, the actor appeared as a guest on SBS Power FM's “Park Sun ... Citation Building Still Matters for Local SEO and We Have Proof Business 2 Community Your business isn't appearing when you search for your keywords on Google, and that's a real bummer. Or, maybe your competitors are simply out-ranking you ... Senior Product Manager, SEO - GoDaddy Built In Austin GoDaddy is hiring for a Senior Product Manager, SEO in Austin. Find more details about the job and how to apply at Built In Austin. Is Boris Johnson a bus-building SEO genius? New Scientist Boris Johnson's bus mentioning SEO trick, plus lemon-powered cars and space's most expensive mistake in our weekly round-up from the world of weird. Healthmark, a Boutique Medical Marketing SEO Company that Might take Thailand's Healthcare Industry by Storm Prestige Online When it comes to SEO marketing for the healthcare industry, there is no one better than Singapore's leading digital marketing company, Healthmark. Junior SEO Content Specialist - German in North Holland, Amsterdam IamExpat in the Netherlands Randstad Multilingual Recruitment is hiring a Junior SEO *Content* Specialist - German in North Holland, Amsterdam. Are you an expat looking for jobs in English ... Park Seo Joon Jokes About Why “Parasite” Director Bong Joon Ho Said He'd Want To Set Him Up With His Daughter soompi During a recent radio show appearance, Park Seo Joon dished on working with director Bong Joon Ho on his award-winning film “Parasite”! On July 19, the ... How Marketers Can Build and Grow an SEO-friendly YouTube Channel MarTech Advisor Anna Ji, Director of Product and Growth, Clipchamp, talks about SEO strategies to build your YouTube Channel and to improve SEO. Her tips will help you ... What types of links you should build to boost your website SEO? Best in Australia Links improve your websites google search rankings. More links simply mean higher rankings. An SEO expert will help you build useful backlinks to boost your ... Optimizing Ecommerce Sites for Crawl Budget may Positively Impact SEO Bigtime Daily Developing and optimizing e-commerce sites for the crawl budget may impact Google's web crawler, which visit the given pages. Due to this, the updated ... 7 SEO best practices you should be doing regardless of what Google says Search Engine Land In many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what ... WLU appoints new SEO for Brantford campus KitchenerToday.com Newly appointed SEO Heidi Northwoord joined the Faculty of Liberal Arts at Laurier in 2014. Park Seo Joon Reveals What Kind Of Film Role He'd Like To Take On Next soompi Park Seo Joon is ready to take on a new kind of role! During a guest appearance on Naver V Live's “Actor & Chatter,” the actor talked about his upcoming film ... Best San Francisco SEO Agency Awards Given for June 2019 by 10 Best SEO Yahoo Finance It is a longstanding challenge for companies to find the best SEO agency to update their sites or add in SEO during the development of a site. This process is ... Aussie SEO startup Longtail secures $2.5 million as it embarks on international sales drive SmartCompany.com.au Sydney SEO startup Longtail has raised $2.5 million from investors including Seek co-founder Andrew Bassat, as it gears up for significant growth. SEO Versus SEM: What's The Difference? Forbes Separate and clearly understand the categories before defining your marketing plan. Korean Actress Oh Yeon-Seo Teases Her Upcoming TV Drama With Ahn Jae-Hyun E! Online The Korean actress tells us what she looks out for in roles and why she loves to play strong, independent characters. Park Seo Joon, Kim Da Mi, And Yoo Jae Myung Confirm For Drama Adaption Of Popular Webtoon soompi Park Seo Joon, Kim Da Mi, and Yoo Jae Myung have been confirmed for an upcoming JTBC drama called “Itaewon Class” (literal title). “Itaewon Class” is based ... |
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