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SEO Information |
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SEO Blues
SEO, not again!, you may groan. The webmaster world is inundated by articles and "how to's" with regard to SEO (Search Engine Optimization). If you are a rookie webmaster, chances are, like me, you may have embarked on a merry-go-round on the SEO circuit, depending on which article and opinion you were first exposed to. The role of search engines in getting free target traffic to your site is not debatable. How to get noticed in the search engines has spawned a whole industry, and gurus in tow. As should be expected, they have taken a very simple and straight forward issue and made it convoluted, a field of study at the fringes of rocket science. What are the search engines looking for? This has become a course with a Masters degree awarded for algorithm chasing. But the answer is very simple. They are looking for unique valuable content to deliver to info hungry surfers. Let me ask you a question. When you visit Google or Yahoo and type in a phrase in the search box, what are you looking for? I suspect you are looking for a site that does justice to that search phrase. You need information, you go to Google, you get it, you are happy. Chances are, next time you need to look for information on another subject, you will return to Google or whoever. Just imagine for a moment, and it has happened to me time after time. You type in a search phrase, and you visit the first site that shows up in the result pages. You click on the link, and what do you find? Garbage. You return to the results page and click on link number two?unrelated content. Link number three, no content. You get frustrated, and go to page two etc. If you eventually come up with nothing useful, you head for the search engine next door. The search continues. The search engine that gives you what you want has won your loyalty, and of course, next time you go search?that's right! You go back there. If they deliver yet again, boy! You may jolly well make that your default search engine. The search engines know this fact. They want people to come to them. Why?, So that they can show them adverts. If traffic drops, so does advert revenues. How do they increase traffic? By serving searchers relevant content, so that you come back for more, again and again, and hopefully click on the adverts. How do they serve relevant content? By making sure that sites with the most relevant content to the search phrase show up tops in the result pages How do they do that? By developing very complex algorithms and criteria (both on-page and off-page) that weed out low content and keyword stuffed pages, so that the real deal gets to show up tops. What are those algorithms? Nobody knows. Some claim they do, and keep second guessing Google and co. The fact is, Google will always be a step ahead. They change the algorithms at will, and each time they do (as they did recently), the SEO world goes into a tail spin. Gurus whip out their crystal balls and try to figure out what the new secret formula is. They try to play catch up. Fact is, Google has a battery of egg heads both from the industry and academia whose job is to develop these ultra secret algorithms. The system is wired up in such a way that each team member only knows a bit of the whole picture. Very few have the whole picture, and it is very doubtful if they will divulge it for all the gold in Fort Knox. Chasing after Google algorithms is like chasing after the wind. It is a waste of energy, time and resources. In the unlikely event that you catch up, they leave you behind yet again, a few months later. The chase continues? I believe it is time to step back and take a deep breathe. These guys are simply looking for unique valuable content. Why don't we simply give it to them, and sleep well at night, instead of dreaming of algorithms? If you have chosen a niche that is in line with your passion as your site theme, then what are you waiting for? Churn out good valuable content, and the engines will love you for that. You will get your creative juices running, keep the engines happy, and visitors satisfied. Everyone wins. You will shoot to the top overnight. You may experience the loneliness of a long distance runner. For some months, it may seem like nothing is happening. Simply get your title and meta tags in order. Write with your audience in mind, and keep reminding yourself who your audience is. Definitely not Google! Google will not read your stuff; neither will they deliver your most wanted response (MWR). Visitors do. Keep adding those lovely unique content, focusing on one keyword per page. Over-deliver. Get listed in good directories for valuable one-way links. Exchange a few links with very good sites that your audience will love. Keep adding those content. Your good content alone will cause other webmasters looking for good content to link to you, without necessarily asking for a link back. Such one way links from good sites are a strong endorsement for your site, and the search engines are noticing. Link to sites that inspire trust in your visitors. If you link to junk sites, they will begin to question your judgment. That will erode the trust they have for you, and that my affect your MWR. Stay focused. Before long, you will begin to see results. As heavily SEO-ed sites begin to pant and drop off the radar due to algorithm changes, you are just warming up for the show! Running after search engine algorithms takes you totally off course, and instead of adding content, you are forever tweaking the few pages you have. You tweak it to death, till it makes no sense to a human reader. If you manage to score high at the engines, the five seconds visitor you manage to garner click away, wondering what it is you are trying to say. Trying to beat the engines is mission impossible. Why dissipate your precious energy when you can channel it in building your business Keep it simple. Run in your lane. Fuel your passion. Let it show on your site. The most potent form of advertisement is word of mouth, by a satisfied visitor. They will return. They will tell folks. Before long, you have built a brand, and have become a recognized guru in your niche. By this time, you are on first name basis with your bank manager. Usiere Uko is the webmaster of the Financial Freedom Inspiration website and editor of the monthly Financial Freedom Inspiration Newsletter, a free ezine to inspire you to exit the rat race and fulfill your God given dreams. To subscribe or visit the site, please click on the URL below. http://www.financial-freedom-inspiration.com
MORE RESOURCES: Service workers and SEO: What developers should know Search Engine Land Developers working on websites, as compared to native apps, were long at a disadvantage because they were limited to using web technologies like HTML, ... SEO Maintenance Checklist: Crucial Daily, Monthly, Quarterly & Yearly Tasks Search Engine Journal Learn the specific daily, monthly, quarterly, and yearly activities to implement for success in this SEO maintenance checklist. Introducing SEO for developers. It’s time. Search Engine Land Computer programming is making enormous innovative leaps on the web, evolving from crusty old-school AJAX, to jQuery, to reactive views that synchronize ... How to Use Video to Boost Traffic and Sales Faster Than SEO WebProNews Marketing innovator Neil Patel says that video is better than most marketing channels out there for getting traffic fast. In his latest video Patel explains how ... SEO: 9 Tips for Writing Great Content Practical Ecommerce Textual *content* enables search engines to understand your site. The words you choose should engage shoppers and boost your site's relevance to the ... Exploring the Role of Content Groups & Search Intent in SEO Search Engine Journal Here's what SEO professionals need to know about a Google patent "Optimized Web Domains Classification Based on Progressive Crawling with Clustering." Stay on Top of Your Site's SEO Ranking for Less Than $30 Entrepreneur Keeping up with the Kardashians is one thing, but keeping up with Google's ever-changing search engine ranking algorithm is a whole 'nother issue. Updated for 2019! ‘Enterprise SEO Platforms: A Marketer’s Guide’ Search Engine Land MarTech Today's “ Enterprise SEO Platforms: A Marketer's Guide” has been updated for 2019. Compiled from the latest research, this 61-page report is your ... 5 SEO Career Trends for 2019 [New Research] Search Engine Journal While the idea of SEO being dead is nothing more than worn out, industry fodder, SEO as a job title and role have been legitimately questioned. Not so long ago, ... Crawl-First SEO: A 12-Step Guide to Follow Before Crawling Search Engine Journal Crawl-first SEO focuses on two of the main parts of the search engine infrastructure: crawling and indexing. If all the pages on a site aren't crawled, they can't be ... 6 Ways SEO Tools Can Help You Run Your Business Search Engine Journal Tools make a marketer's life more productive. This post will tell you why and how SEO tools can help you better run your business. Angular Universal: What you need to know for SEO Search Engine Land If you use Angular to power your website, then you have an extra hurdle to cross when it comes to SEO. Fortunately, Angular Universal makes it easy to leap ... New Study Shows How Much SEO Professionals Are Earning Per Year Search Engine Journal A recent study on the local search industry reveals how much the average SEO professional earns in a year, and what they bill per hour. Data is based on ... Context in Outbound Links for High Ranking SEO Search Engine Journal Linking out to other sites is important. The sites you choose to link to can cause your site to lose rankings. This article discusses outbound links for SEO. SEO: Free Keyword Research in 3 Steps Practical Ecommerce There are many expensive tools that claim to simplify and speed up the keyword research process. If you don't have thousands of dollars in your budget, ... Tips for Selecting the Right SEO Provider for Your Accounting Firm CPAPracticeAdvisor.com Taking the first steps into the world of search engine optimization (SEO) can be intimidating. If you have spent anytime researching the topic online then you ... How to Set & Achieve Realistic SEO Goals for 2019 Search Engine Journal What milestones does your company need to reach in 2019? As marketers and SEO professionals, charting the path toward our goals is one of the exercises we ... SearchCap: Google updates, SEO education & A/B testing Search Engine Land Mueller previews Google image search changes, old Search Console sunsetting at NYC meetup. Jan 25, 2019 by Barry Schwartz. Here are the highlights from a ... What Is an SEO Professional in 2019? An Identity Crisis Averted Search Engine Journal Picture this: You're an SEO professional, and someone asks you what exactly it is that you do. What do you say? I'm a: Search analytics guru; *Content* strategist ... How to Land the Digital Marketing Job of Your Dreams Entrepreneur The 'Marketing, SEO & Affiliate Marketing Super Bundle' is your guide to digital marketing in 2019. SEO Evolution: What’s next for SEO? Fourth Source The year is almost at an end and with the dawn of a new one comes the prospect of Google's raft of SEO changes that the company is ushering for 2019. Wix ‘SEO Wiz’ Stars in Big Super Bowl Ad, Fumbles with SEO Community Search Engine Journal Did you hear that sound last night during the Super Bowl? It was the collective SEO community hitting their heads against a proverbial desk. Wix's foray into the ... SEO: Monitoring Traffic from Domain Mergers, with Google Data Studio Practical Ecommerce A common practice among retailers is creating microsites to target different audiences. The strategy can produce strong conversions because the user ... MarTech Today Research: A marketer’s guide to enterprise SEO platforms Search Engine Land Enterprise SEO continues to grow more complex as the technology and algorithms powering search engines evolve. Comprehensive enterprise SEO platforms ... Is It Time To Outsource SEO? Here's What You Need To Consider Forbes Everyone and their mother is chasing after the holy grail of internet marketing: organic search traffic. 10 Ways to Think Like Googlebot & Boost Your Technical SEO Search Engine Journal Have you found yourself hitting a plateau with your organic growth? High-quality *content* and links will take you far in SEO, but you should never overlook the ... SEO vs SEM – What’s the Difference and Why it Matters to Your Business G2 Crowd Learn the key difference between SEO and SEM and how they greatly increase the visibility of your site on search engines like Google, Yahoo, Bing, and more. How to Use Python to Analyze SEO Data: A Reference Guide Search Engine Journal Do you find yourself doing the same repetitive SEO tasks each day or facing challenges where there are not tools that can help you? If so, it might be time for you ... 60+ SEO Stats to Help You Rank Better in 2019 [Infographic] Social Media Today Are you looking to maximize your search performance in 2019? Need to know the stats and facts to help you understand the SEO process? The team from Red ... Targeted SEO: Here’s how to grow a page from 200 visits per month to 30,000 Search Engine Land Spoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages to see the ... SearchCap: Bing Maps API, Google and YouTube ads and targeted SEO Search Engine Land Now your Google text ads can show on YouTube search results, too. Jan 30, 2019 by Ginny Marvin. Google says early tests have shown similar performance ... Super Bowl Sunday SEO: The importance of search during the Big Game ClickZ SEO is crucial during the Super Bowl, both for $5 million-dollar advertisers and companies hoping to appear in local search results. SEO Keywords Best Practices for 2019 (for the Win!) Business 2 Community Come the new year, you might be wondering if the keyword SEO whose rules you've been adhering to until now will still make sense with the frequent updates ... Stirling 2019: Soon-Seok Seo seeks revenge International Paralympic Committee South Korea's Soon-Seok Seo wants to take care of some unfinished business from a year ago at the PyeongChang 2018 Paralympic Winter Games. His team ... Search Engine Land adds technical, in-house SEO experts to team Search Engine Land Search Engine Land is thrilled to announce that the team of experts who help us bring daily search marketing news and insights to thousands just got a bit ... 4 Link Building Tips for International SEO Search Engine Journal Discover four link building tips for global websites that can be easily implemented even by companies with limited resources. The Amazon SEO game plan: SEO refinements that increase visibility DigitalCommerce360 Effective SEO can help you stand above the noise on Amazon. Crafting the perfect keywords without misleading your customers and making your descriptions ... SEO vs PPC: How to Choose What’s Best For Your Business Business 2 Community As a business owner are you often confused about choosing the right online marketing channel? Most businesses struggle with scanty resources. Marketing ... SearchCap: Local SEO survey, Moz domain authority and GOOG earnings Search Engine Land 5 takeaways from Google's Q4 2018 earnings for search marketers. Feb 5, 2019 by Ginny Marvin. Google executives discussed search experience, campaign, ... Why Prioritize Local SEO? Vertical Measures Local SEO consists of many different local citation components, but is absolutely vital to the success of any organization aiming to reach to a nearby audience. YouTube SEO: 5 Hacks for Quicker, Better YouTube Keyword Research Business 2 Community Proper YouTube keyword research is the backbone of a good YouTube SEO strategy. Why? Because finding the right YouTube keywords could mean the ... Loyalty Marketing: The Proven Complement to Your SEO Strategy Search Engine Journal Here's how loyalty marketing can complement your SEO strategy and why the two disciplines need to be conducted seamlessly. Top 10 mistakes companies are making with local SEO ZDNet Almost two out of five business leaders do not know if their website is optimised for local SEO. So, what should they look out for? Rise of Mobile Users Alters SEO Tactics Practical Ecommerce The percentage of U.S. searchers clicking on advertisements in Google search results is growing. Likewise, the percentage of visitors that click nothing is also ... Virginia SEO Agency Launches Tree Service Contractor Digital Marketing Services Associated Press Culpeper, Virginia based digital marketing agency Big Bamboo Marketing updated its digital marketing solutions to provide media relations and reputation ... Sportswear brand ASICS selects Re:signal as European SEO agency partner The Drum Sportswear brand Asics has appointed Re:signal following a competitive pitch for its European SEO account. How Artificial Intelligence & Machine Learning Can Affect Our Future? Times of India International Business News: Hi, I am TuhinBanik; born in North East India and raised in Kolkata. Throughout my childhood days, I had a keen interest in ... The Mammoth SEO Checklist to Rank Any Blog [Infographic] Social Media Today Are you looking for ways to increase traffic to your blog? Want to know how to better optimize your on-site *content* in order to boost your Google rankings? 40 Major SEO Mistakes You Must Avoid in 2019 [Infographic] Social Media Today Are you struggling to get your website to rank on the first page of Google? Want to see if you're making any SEO mistakes that could be holding your website ... 4 Reasons Why Regular SEO Audits of Your Website Undeniable Business 2 Community When it comes to SEO, you cannot question if your online business needs it or not. SEO has become an undeniable force in the online marketing industry. How to Optimize a Website for Local SEO Business 2 Community An astounding 46 percent of all Google searches are local. Is your website strategically optimized for local search? If not, you've come to the right place! SERCO GROUP PLC LS-02 (SEO.DE) Sees The Tape Move Mid-Market Stock News Oracle Shares of SERCO GROUP PLC LS-02 (SEO.DE) is moving on volatility today -2.27% or -0.03 from the open. The XETRA listed company saw a recent bid of ... 6 Simple Local SEO Tactics Financial Marketers Can Use Today The Financial Brand Community banks and credit unions can turn their limited geographical reach to their advantage without big budgets or SEO expertise. How to Use the Power of Local SEO for Your eCommerce Site Business 2 Community Local SEO is a necessity for eCommerce businesses that want to thrive, not just survive. eCommerce and local SEO can seem mutually exclusive – the very ... SEO: 6 Things to Do When You Have Nothing to Do Practical Ecommerce Search engine optimization is self-directed. Unless you're being managed by another practitioner who tells you what to do and when to do it, SEO can be difficult ... Important SEO Trends To Watch In 2019 Forbes Search engine optimization changes constantly, and businesses that want to stay ahead of the competition need to be aware of them. Keeping a pulse on these ... 15 Common SEO Mistakes To Avoid Forbes Understanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you ... 5 SEO trends that will matter most in 2019 Search Engine Land To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each. SEO Is A Must For Small Businesses: Here's How To Get Started Forbes You are starting a business and have a checklist of the things you need to get your business going. You have the idea for a product or *service* -- check. How SEO Has Evolved (And What's Next) Forbes Since the early days of SEO, marketers have deployed online strategies to ensure that their websites would gain greater visibility on search engine results pages ... A checklist: Important SEO points to cover in a content campaign Search Engine Land After you've chosen the right execution for your link-building campaign and you're getting ready to launch it, you can't forget about search engine optimization ... Best Ways To Improve Your SEO And Why You Need To Do It Forbes Now The more quality *content* you produce, the better results you will see. The 12 Areas of SEO Knowledge You Must Master to be Successful Search Engine Journal The role of an SEO requires mastery of certain skills and knowledge. Here's what SEOs need to master for career advancement and campaign success. 6 Reasons Why SEO Might Not Be Right For Your Business Forbes Contrary to popular belief, SEO is not something every business needs, especially small businesses with modest marketing budgets. Here's how to determine ... SEO Industry Approaching $80 Billion But All You Want Is More Web Traffic Forbes Borrell Associates predicted in 2016 that by the year 2018 businesses in the United States would spend an estimated $72 billion in search engine optimization ... Why Prioritization Is Critical to SEO Success Search Engine Journal Here's why prioritizing on-site and technical optimization, *content* creation and repurposing, and link building will set your SEO campaign up for success. The importance of understanding intent for SEO Search Engine Land Search is an exciting, ever-changing channel. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user ... 12 SEO Goals for 2019: Ideas That Will Inspire You Search Engine Journal It's time to set your SEO goals for 2019. Need some inspiration? Read this roundup of New Year's goals from the SEO community. The Vicious Circle Of SEO (And How To Beat It) Forbes What's the secret to overtaking older *content* that already has a deep reservoir of backlinks? How can we break out of the vicious circle of SEO? 5 SEO Trends to Help Marketing Leaders Prepare for 2019 Forbes As the year comes to a close, marketers have begun to wrap up their current campaigns and set their sights on the new year. And if 2018 has shown us anything, ... What Is SEO? Understanding The Basics To Avoid Being The Villain Forbes Now If you are an SEO villain, Google may ban your site. Using white hat strategies is the only way you should be conducting your SEO efforts. 5 Bad SEO Content Tactics You Should Have Abandoned Already Search Engine Journal Follow these tips to rank higher in the search results and avoid getting left behind with yesterday's outdated SEO *content* trends. 5 SEO Factors to Monitor in 2019 Search Engine Journal 2018 was the year in which Google introduced dramatic changes to how it ranks sites. For example, Google used AI for approximately 30% of search queries. How SEO And Content Marketing Work Together To Fuel Your Online Success Forbes Now SEO and *content* marketing are not disparate departments. In fact, both need each other. Why following SEO trends guarantees SEO budget waste. Search Engine Land Search engine optimization (SEO) can have a strong impact on a business, driving revenue and profits. Other times, it's frustrating and fruitless and feels like ... The Truth About Launching An SEO Strategy Forbes I've never been a fan of the self-proclaimed "SEO guru." Search engine optimization (SEO) strategies can seem like such mythical solutions: Do XYZ for X ... Don’t skip these critical recurring SEO tasks Search Engine Land No matter how perfectly you've optimized a website, it will always require constant maintenance. This is because figuratively speaking, much like a vehicle, there ... SEO Year In Review: 2018 saw Google updates and a focus on mobile Search Engine Land So, 2018 was an exciting year in SEO, with a number of large Google search algorithm updates, big changes within Google's management team, mobile first ... An SEO’s Letter to Santa: All I Want for Christmas This Year Search Engine Journal Dear Santa,. I've been a good boy this year. I haven't cloaked one page or bought one link. I have followed Google and Bing's terms of *service* the best I can. A simple 3-step framework for improving your technical SEO Search Engine Land In a world where everyone's fighting for relevance in search, technical SEO is a Swiss army knife you can use to improve your site's usability, crawlability, ... Why Voice Search Will Dominate SEO In 2019 -- And How You Can Capitalize On It Forbes By 2020, 30% of all website sessions will be conducted without a screen. Voice search allows users to browse the web the Internet and consumer information ... Three Simple Steps To Seasonal SEO Success Forbes Seasonal SEO should work hand-in-hand with your long-term strategy. The 8 Things Most People Get Wrong About SEO Forbes Now In my conversations with SEO newcomers, I've discovered there are eight main points that most people get wrong about SEO. StrategiQ launches Spark, an SEO deployment platform Search Engine Land StrategiQ, a digital marketing agency, launched a new tool called Spark to help SEOs test and deploy SEO-related changes on their own without developer ... 5 Basic SEO Principles to Increase Your Website Traffic Multichannel Merchant Search engine optimization (SEO) is the cornerstone of the modern business. If you are an ecommerce seller, you cannot grow your base of loyal customers if ... How Google Thinks: SEO Done The Right Way Forbes People are always on the lookout for the search engine optimization (SEO) trick that will propel them to the top of a Google Search results page. Obviously, this ... SEO 101 Tutorial Videos Vertical Measures Here are 6 SEO tutorial videos from our SEO 101 training series on improving your search engine ranking through proper onsite SEO tips and techniques. Four E-Commerce SEO Trends To Prepare For In 2019 Forbes We are nearing the end of the year, which means you need to start preparing next year's SEO strategy now. What Is Edge SEO & Why You Should Adopt It Search Engine Journal Are you ready for edge SEO? Find out what edge SEO is, how – and why – you should implement it, and its technical implications. 3 SEO Principles for New Strategists Multichannel Merchant Joining the digital marketing world as a junior-level SEO specialist is a massive undertaking. SEO: Reclaiming Lost Links from Site Migrations Practical Ecommerce There is a little-used opportunity for longtime retailers to gain links. If your ecommerce site has changed platforms in its lifetime, you might have editorial links ... Learn the secrets of SEO with this certified training Popular Science While social media gets a lot of attention, most traffic still comes from search engines. If you want to promote your start-up or build a career in digital marketing, ... 5 Critical SEO Considerations When Optimizing News Websites Search Engine Journal A few rules of SEO, like publishing great *content* and providing a good user experience, are universal. But not all websites thrive by using the exact same set of ... Mid-Year Review: The Five SEO Trends Taking Shape In 2018 Forbes Now Just when you think you have Google's search engine optimization (SEO) algorithm figured out, it changes. It's a never-ending system that started off as nothing ... Machine vs. man: What really matters for SEO success Search Engine Land Old methods of dynamically generating *content* and other quick hacks no longer result in long-term, sustainable SEO performance. Gone are the days of ... 5 Search Engine Optimization Tips All CMOs Need To Understand Forbes As a CMO, you more than likely cringe when you hear the term “SEO” (search engine optimization), because let's face it — it's not the most pleasant marketing ... 25 tools to streamline YouTube SEO optimization Search Engine Land With video streaming services and social media platforms reporting large amounts of traffic, videos are slowly but surely moving front and center as the most ... Writing for SEO Is Writing for Humans The Content Standard by Skyword As it turns out, the things that people look for in *content*—an answer to their search intent, readability, etc.—are also what search engines prioritize. The 10 Most Important SEO Strategies For Your WordPress Blog in 2019 Forbes You can take your Wordpress SEO to the next level. Following are 10 ways to make sure your WordPress site and *content* are optimized to the fullest. |
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