SEO for CEOs - Search Engine Optimization Unmasked for CEOs
If you're like most other CEOs, the term "search engine optimization" will mean very little. Either that or it means expense! But it doesn't have to be that way? If you feel like you're standing in a dark room handing money to strangers to get you in the search engines, then this article is for you.
This is an article written by a business owner for other business owners and CEOs. It explains Search Engine Optimization (or SEO) in layperson's terms. It won't make you an expert, but it will give you some insight into what you're spending your money on, what you should be spending your money on, and just as importantly, what you shouldn't.
But before launching straight into an explanation of SEO, let's talk a bit about search engines. Approximately 75%-80% of website traffic comes through search engines. What's more, research shows that most people don't look beyond the first 2 pages of search results. This means if your website doesn't rank in the first 2 pages of the major search engines, it's only receiving 20% of its rightful traffic? and revenue. (And remember, being ranked number 1 when you search for your company name or web address doesn't count. You need to rank highly for the words your customers use at search engines.)
The biggest concern for search engine companies like Google, Yahoo, etc., is finding content that will bring them more traffic (and thus more advertising revenue). They do this by using complex algorithms to determine whether a site is useful and should be included in their search results.
This is where SEO comes in.
SEO is the art of ranking in the search engines. Nothing more, nothing less.
SEO means creating your site such that the search engines consider it useful. The two main weapons in your arsenal are:
? Keywords ? Links to your site
Figure out what words your customers are looking for at search engines, and use those words at your site. By frequently using keywords that are important to your customers, you tell the search engines what you do. These keywords are used in your copy and in the code behind the page. Generally speaking, the more you use the keywords, the more relevant you are to searches in that field.
Keywords in Your Copy
The use of keywords in your copy is easy to understand. But it's not easy to do. You can't just pepper your site with a meaningless array of words. The trick is using the most important keywords a lot without compromising the readability of your copy. It's a balance between writing for the search engines and writing for your reader.
TIP: If you find this too time consuming, a website copywriter can take care of it for you. And if you know your keywords already, it should cost you no more than normal web copy.
Keywords in Your HTML Code
The use of keywords in your HTML code is harder to understand, but it's easier to do. There are four main places these keywords are used:
TIP: When you hear people talking about meta tags, this is what they're talking about. To see how meta tags are used in practice, go to Google and pretend you're a customer. Search for something your customers would search for. e.g. If you're in car audio, search for "car audio". Click on the first couple of results to bring up their website. Right-click on the home page, and select "View Source". You'll see a whole lot of code. You can ignore most of it. What you're looking for are the following?
meta name="KEYWORDS" CONTENT="keyword 1,keyword 2,keyword 3"
meta name="DESCRIPTION" CONTENT="Meaningful description of page using the main keywords"
img src="filename.gif" alt="Meaningful description of picture using the main keywords"
The title of the page using the main keywords
Take a look at the way the creators of the site have used keywords in these areas, and follow their lead. You already know they're ranked highly, so chances are they've done a good job. Alternatively, take a look at my site, http://www.divinewrite.com to see how I've done mine.
LINKS TO YOUR SITE
Now that you know how to tell the search engines what you do, let's talk about how to convince them you're important.
Links to your site (or "inbound links") are the most important factor in ranking. The more links you have to your site from other sites, the better your ranking (related sites generate better rankings).
TIP: Think of the Internet as a big election. All the websites in the world are candidates, and all the links to those websites are votes. The more votes (links) a candidate (website) has, the more important it is, and the higher its ranking.
There are many possible ways to generate links. Some are dubious (like auto-generation software). Others are legitimate, but offer limited results (like asking customers and suppliers to list you on their sites, and adding your site to various business directories). You can experiment with these methods, but I've always found the best way to generate inbound links is to write helpful articles and let publishers of newsletters and e-zines use them for free - on the proviso that they link back to your site.
People who publish e-Zines and newsletters are always hungry for quality content. And there are websites out there dedicated to giving them just that. If you submit a well written, relevant, helpful article to one of those sites, you can have thousands of newsletter publishers ready to snap it up. Then you just sit back and watch the links multiply!
TIP: This method is beneficial in other ways too. Readers of your article will see that you know what you're talking about, and because you're published, they'll see you as an authority.
It's impossible to say how much time you'll need to spend generating links. You just have to keep at it until you have achieved a high ranking. Even then, you'll still need to dedicate some ongoing time to the task, otherwise your ranking will drop.
So to cut a long story short, it comes down to this. If you have a lot of the right keyword phrases, used in real sentences, distributed realistically throughout your site, and a lot of links from other relevant sites, you stand a good chance of being ranked highly.
That's what you're paying your providers for. And that's what SEO is all about.
About The Author
* Glenn Murray is an SEO copywriter and Article Submission Specialist. He is a director of PublishHub and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at firstname.lastname@example.org. Visit http://www.divinewrite.com or http://www.publishhub.com for further details, more FREE articles, or to purchase his e-book, 'SEO Secrets'.
20 Things I Learned From 20 Years of Working in the SEO Industry Search Engine Journal
7 Common Questions About SEO and Content Business 2 Community
Google Senior Trends Analyst disputes claim that shared web hosting hurts SEO performance - TechRadar
Karbo Communications Announces Advanced Social Media and SEO Offerings and Presence in Washington D.C. - MarTech Series
Karbo Communications Announces Advanced Social Media and SEO Offerings and Presence in Washington D.C. MarTech Series
How to Plan Your Enterprise SEO Strategy Search Engine Journal
8 Silly But Harmful SEO Mistakes Even Professionals Make Search Engine Journal
Google SEO Mythbusting: Is More Content Better? Search Engine Journal
Crawl Budget: Everything You Need to Know for SEO Search Engine Journal
Breaking Silos: How to Enable SEO Across Your Organization Search Engine Journal
Why Do SEO Forecasting Models Keep Failing Us? Search Engine Journal
SEO writing: Tips and tricks Martechcube
Dallas SEO & PR Company KISS PR Celebrates National Small Business Week. Gives FREE Press Release to Small Business Owners Who Qualify - GlobeNewswire
Dallas SEO & PR Company KISS PR Celebrates National Small Business Week. Gives FREE Press Release to Small Business Owners Who Qualify GlobeNewswire
How Often Should You Perform Technical Website Crawls for SEO? Search Engine Journal
How to Work with an ‘SEO Guru’ Who Isn’t a Team Player Search Engine Journal
Top 5 Challenges of Enterprise SEO Search Engine Journal
BrightEdge Takes SEO into New Digital Era with Market Insights & Intelligent Log Analyzer - MarTech Series
BrightEdge Takes SEO into New Digital Era with Market Insights & Intelligent Log Analyzer MarTech Series
Replay: The SEO gender gap and how to close it Search Engine Land
Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites Search Engine Land
10 Ways Content Marketers & SEO Pros Can Boost Client Lifetime Value Right Now - Search Engine Journal
10 Ways Content Marketers & SEO Pros Can Boost Client Lifetime Value Right Now Search Engine Journal
WordLift Review: How to Leverage AI to Improve Your SEO Business 2 Community
Thinking Outside the SEO Box: How to Find Global Opportunities Now Search Engine Journal
How to (re)build an SEO agency today – Part 3: Changing business models Search Engine Land
Has Your Company Reached the Enterprise SEO Level? How to Know Search Engine Journal
Voice SEO: Different tactics required for Google Assistant, Siri and Alexa Search Engine Land
Google SEO 101: Site Migrations Search Engine Journal
Boost Traffic with SEO for Product Descriptions and Pages [Step-by-Step Guide] - Business 2 Community
Boost Traffic with SEO for Product Descriptions and Pages [Step-by-Step Guide] Business 2 Community
How to Prevent Costly SEO Mistakes [Webinar] Search Engine Journal
How to Catch & Fix SEO Issues Before It's Too Late Search Engine Journal
Tips to Maintain Your SEO During a B2B Website Redesign Business 2 Community
How would an SEO agency be built today? Part 1: Consumers and trends Search Engine Land
Web.com Group Launches New Lineup of “Pro” Services to Help Small Businesses Build Websites and Enhance Search Engine Optimization - MarTech Series
Web.com Group Launches New Lineup of “Pro” Services to Help Small Businesses Build Websites and Enhance Search Engine Optimization MarTech Series
SEO Service Provider Services Market (Impact of COVID-19) Top Growing Companies: OpenMoves,WebiMax,Boostability,Digital Marketing Agency,Big Leap,Screaming Frog,Ignite Digital,Straight North,360I - The Daily Chronicle
SEO Service Provider Services Market (Impact of COVID-19) Top Growing Companies: OpenMoves,WebiMax,Boostability,Digital Marketing Agency,Big Leap,Screaming Frog,Ignite Digital,Straight North,360I The Daily Chronicle
Investment-Inspired Techniques to Diversify Your SEO Agency Client Portfolio - Search Engine Journal
Investment-Inspired Techniques to Diversify Your SEO Agency Client Portfolio Search Engine Journal
How to Catch & Fix SEO Issues Before It’s Too Late [Webinar] Search Engine Journal
The battle of the SEOs: how can Amazon SEO emerge victorious over Google for product retailers? - Netimperative
The battle of the SEOs: how can Amazon SEO emerge victorious over Google for product retailers? Netimperative
How SEO Can Work for Every Type of Business Business 2 Community
Video: Search veteran Kevin Lee on why digital PR is key for SEO Search Engine Land
Ahrefs Webmaster Tools is Powerful… and it’s Free Search Engine Journal
The Top eCommerce Companies in September, According to eCommerce Development Rating Platform - PR Web
How would an SEO agency be built today? Part 2: Current business model(s) Search Engine Land
Name Your Brand with a Global Audience in Mind Harvard Business Review
Search Engine Optimization (SEO) Software Market 2020: Potential growth, attractive valuation make it is a long-term investment | Know the COVID19 Impact | Top Players: Linkody, Moz Pro, WordStream, SpyFu, AgencyAnalytics, etc. | InForGrowth - The Daily Chronicle
Search Engine Optimization (SEO) Software Market 2020: Potential growth, attractive valuation make it is a long-term investment | Know the COVID19 Impact | Top Players: Linkody, Moz Pro, WordStream, SpyFu, AgencyAnalytics, etc. | InForGrowth The Daily Chronicle
Sr. SEO Analyst — RetailMeNot, Inc. Built In Austin
What You Need to Know About Hyper-Local SEO and How It Can Increase Your Search Visibility - Inc.com
Paris’ IPAG Business School appoints The SEO Works Prolific North
How It's Okay to Not Be Okay's Seo Ye-ji made these luxe Korean brands famous - South China Morning Post
How It's Okay to Not Be Okay's Seo Ye-ji made these luxe Korean brands famous South China Morning Post
Tag: SEO For Financial Advisors Trends Verdant News
Vlog #86: Martin Splitt Of Google On SEO Mythbusting & His History Search Engine Roundtable
24 Best Google Keyword Planner Alternatives Search Engine Journal
How Can I Feature a Temporary Promotion Without Losing My Primary Keyword? Search Engine Journal
6 Enterprise-Level Link Building Best Practices Search Engine Journal
SEO specialist Steve Morgan gets global recognition for his book 'Anti-Sell' Caerphilly Observer
Overview on SEO Service Provider Services Market 2020 Future Scope and Price Analysis of Top Manufacturers Profiles 2020-2026 - The Daily Chronicle
Overview on SEO Service Provider Services Market 2020 Future Scope and Price Analysis of Top Manufacturers Profiles 2020-2026 The Daily Chronicle
Google opens the source for its robots.txt parser in Java and testing framework in C++ - Search Engine Land
Google opens the source for its robots.txt parser in Java and testing framework in C++ Search Engine Land
Ji Soo, Im Soo Hyang, And Ha Seok Jin Suffer Through Awkward Wine Party In “When I Was The Most Beautiful” - soompi
Ji Soo, Im Soo Hyang, And Ha Seok Jin Suffer Through Awkward Wine Party In “When I Was The Most Beautiful” soompi
Did Google just hint at an authority profile? Search Engine Land
Global SEO Software Market Expected to Reach highest CAGR: HubSpot, Pro Rank Tracker, SEMrush, Moz etc. - The Daily Chronicle
Global SEO Software Market Expected to Reach highest CAGR: HubSpot, Pro Rank Tracker, SEMrush, Moz etc. The Daily Chronicle
SEO Service Provider Services Market share forecast to witness considerable growth from 2020 to 2025 | By Top Leading Vendors – OpenMoves, WebiMax, Boostability, Digital Marketing Agency, Big Leap, etc - The Daily Chronicle
SEO Service Provider Services Market share forecast to witness considerable growth from 2020 to 2025 | By Top Leading Vendors – OpenMoves, WebiMax, Boostability, Digital Marketing Agency, Big Leap, etc The Daily Chronicle
SEO horror stories: Here’s what not to do Search Engine Land
Global SEO Software Market added by Global Marketers studies the present and approaching market Size, Share, Growth, Trends, Demand and Forecast to 2026 - The Daily Chronicle
Global SEO Software Market added by Global Marketers studies the present and approaching market Size, Share, Growth, Trends, Demand and Forecast to 2026 The Daily Chronicle
SEO: Back To Basics Forbes
5 Best Branding Specialists in New York 🥇 Kev's Best
How is SEM related to SEO? AZ Big Media
Top 5 reasons why you need SEO AZ Big Media
You're Likely Missing Out on Google Traffic. Boost Your SEO with This Budget-Friendly Tool. - Entrepreneur
You're Likely Missing Out on Google Traffic. Boost Your SEO with This Budget-Friendly Tool. Entrepreneur
Design: Making SEO Look Good Forbes
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
Secrets That Make SEO Work Best 04/13/2020 MediaPost Communications
Local SEO Tools & Software Market Positive Demand, Trends and Development Approaches through 2020-2025 | SEMrush, Whitespark, SE Ranking, Moz Local, Reputation.com, BirdEye, Chatmeter, BrightLocal, cognitiveSEO - SG Research Sphere
Local SEO Tools & Software Market Positive Demand, Trends and Development Approaches through 2020-2025 | SEMrush, Whitespark, SE Ranking, Moz Local, Reputation.com, BirdEye, Chatmeter, BrightLocal, cognitiveSEO SG Research Sphere
Diary of a Google Gazumpee
Back in November, when the Google Dance began, Barry Lloyd of makemetop.co.
Two Myths About the Search Engine Listing
Getting top search engine listing is perhaps one of the hottest subjects in the internet marketing world. The problem is that many discussions on this subject are based on speculation.
Common Sense Approach to Search Engine Optimization
Most web surfers start their sessions at a search engine or a web directory. There are a number of different methods you can use to capture their traffic and drive it to your site:Stick to the big names: The two largest directories: Yahoo! (http://www.
HTML Title Tags Dictate Your Rankings
There are a lot of things in Search Engine Optimization when done to your site that can increase you rankings. But one aspect that always comes up and that always affects your rankings in a huge way is altering the title tag.
Alert Marketing - Get Google Search Results By E-mail
Sometimes our jobs as marketers means we need to look beyond the obvious. Google, for example, offers their Google Alerts service.
Do-It-Yourself Keyword Optimization
The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query.
How To Choose Keywords Before they Skyrocket in Popularity
Long before the days of researching phrases with the helpful online resources of today, the art of keyword/phrase selection was often left just to guesswork. However, guesswork by today's highly competitive standards is just not good enough.
Search Engine Robots - How They Work, What They Do (Part II)
If your site isn't found in the search engines, it is probably because the robots couldn't deal with it. It could be something as simple as not being able to find the site, or it may be more complicated issues involving the robot's not being able to crawl the site or figure out what your pages are all about.
Absolute Top Five Search Engine Marketing Myths Uncovered!
It's no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site - as 85% of Internet users utilize search engines to find/research for goods and services. The problem for many companies is the difficulty they face sifting through conflicting information and hyperbole! Here is my top five list of myths that need to be run to ground.
Google Sitemaps: 7 Benefits You Cant Ignore
Google Sitemaps enables Webmasters to Directly Alert Google to Changes and Additions on a Website and that's just one of 7 Benefits.Telling search engines about new pages or new websites use to be what the submission process was all about.
Your Online Home-Based Business Can Lead To Search Engine Stress
As a member of several search engine optimization forums, I have recently noticed (especially since Yahoo recently decided to try their hand at competing with Google) that the stress level of many webmasters has gone way up. This applies not only to webmasters involved in Internet-based home businesses, but to webmasters in general.
Every Search Engine Robot Needs Validation
Your website is ready. Your content is in place, you have optimized your pages.
10 Things to Expect from Your SEO Copywriter
From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that it's almost impossible to keep up.
Things You Must Realize When Searching
For the uninitiated, searching for web pages can seem a slow, obscure process. Unless you have a high-speed Internet connection, web pages may seem to take days to load.
An SEO Checklist
Search engine optimization is on every webmaster's mind these days. Achieving a favorable ranking for the right keywords can mean a steady stream of targeted traffic to your site, and all for free - that's hard to beat.
Get A Top Position In Google In Three Days!
So how do you get a top listing in Google and how do you get into Google quickly.Lets begin with the latter.
Search Engine Marketing (SEM) - Houses on Sand
Do you depend on free search engine traffic for your livelihood?I admit it. I spend an inordinate amount of time thinking about Search Engine Marketing (SEM), Search Engine Optimization (SEO), keyword density, keyword relevance, KEI, incoming links and link text, and where my web site and web pages rank in the Search Engine Results Pages (SERP) for my targeted keyword phrases.
Google Local Search And The Impact On Natural Optimization
With the advent of Google Local, a service that helps Web users find local businesses by typing in a search term and a city name, many questions arise concerning its impact on Natural Optimization.Google Local tracks down local stores and businesses by searching billions of pages across the Web, and then cross-checking these findings with Yellow Pages information to locate the local resources Web users wish to access.
A Simple 4 Step Approach To Have Google Crawl Your Site Today Guaranteed!
Extra, Extra Google Now Gives you feedback. By Creating a Google Sitemap using free online tools you can get Google to crawl your site within 24 Hours.
The Mystery of the Magical Keyword Density Formula
Keyword density. When it comes to SEO copywriting, this has to be one of the most talked about subjects.
|home | site map|