SEO for CEOs - Search Engine Optimization Unmasked for CEOs
If you're like most other CEOs, the term "search engine optimization" will mean very little. Either that or it means expense! But it doesn't have to be that way? If you feel like you're standing in a dark room handing money to strangers to get you in the search engines, then this article is for you.
This is an article written by a business owner for other business owners and CEOs. It explains Search Engine Optimization (or SEO) in layperson's terms. It won't make you an expert, but it will give you some insight into what you're spending your money on, what you should be spending your money on, and just as importantly, what you shouldn't.
But before launching straight into an explanation of SEO, let's talk a bit about search engines. Approximately 75%-80% of website traffic comes through search engines. What's more, research shows that most people don't look beyond the first 2 pages of search results. This means if your website doesn't rank in the first 2 pages of the major search engines, it's only receiving 20% of its rightful traffic? and revenue. (And remember, being ranked number 1 when you search for your company name or web address doesn't count. You need to rank highly for the words your customers use at search engines.)
The biggest concern for search engine companies like Google, Yahoo, etc., is finding content that will bring them more traffic (and thus more advertising revenue). They do this by using complex algorithms to determine whether a site is useful and should be included in their search results.
This is where SEO comes in.
SEO is the art of ranking in the search engines. Nothing more, nothing less.
SEO means creating your site such that the search engines consider it useful. The two main weapons in your arsenal are:
? Keywords ? Links to your site
Figure out what words your customers are looking for at search engines, and use those words at your site. By frequently using keywords that are important to your customers, you tell the search engines what you do. These keywords are used in your copy and in the code behind the page. Generally speaking, the more you use the keywords, the more relevant you are to searches in that field.
Keywords in Your Copy
The use of keywords in your copy is easy to understand. But it's not easy to do. You can't just pepper your site with a meaningless array of words. The trick is using the most important keywords a lot without compromising the readability of your copy. It's a balance between writing for the search engines and writing for your reader.
TIP: If you find this too time consuming, a website copywriter can take care of it for you. And if you know your keywords already, it should cost you no more than normal web copy.
Keywords in Your HTML Code
The use of keywords in your HTML code is harder to understand, but it's easier to do. There are four main places these keywords are used:
TIP: When you hear people talking about meta tags, this is what they're talking about. To see how meta tags are used in practice, go to Google and pretend you're a customer. Search for something your customers would search for. e.g. If you're in car audio, search for "car audio". Click on the first couple of results to bring up their website. Right-click on the home page, and select "View Source". You'll see a whole lot of code. You can ignore most of it. What you're looking for are the following?
meta name="KEYWORDS" CONTENT="keyword 1,keyword 2,keyword 3"
meta name="DESCRIPTION" CONTENT="Meaningful description of page using the main keywords"
img src="filename.gif" alt="Meaningful description of picture using the main keywords"
The title of the page using the main keywords
Take a look at the way the creators of the site have used keywords in these areas, and follow their lead. You already know they're ranked highly, so chances are they've done a good job. Alternatively, take a look at my site, http://www.divinewrite.com to see how I've done mine.
LINKS TO YOUR SITE
Now that you know how to tell the search engines what you do, let's talk about how to convince them you're important.
Links to your site (or "inbound links") are the most important factor in ranking. The more links you have to your site from other sites, the better your ranking (related sites generate better rankings).
TIP: Think of the Internet as a big election. All the websites in the world are candidates, and all the links to those websites are votes. The more votes (links) a candidate (website) has, the more important it is, and the higher its ranking.
There are many possible ways to generate links. Some are dubious (like auto-generation software). Others are legitimate, but offer limited results (like asking customers and suppliers to list you on their sites, and adding your site to various business directories). You can experiment with these methods, but I've always found the best way to generate inbound links is to write helpful articles and let publishers of newsletters and e-zines use them for free - on the proviso that they link back to your site.
People who publish e-Zines and newsletters are always hungry for quality content. And there are websites out there dedicated to giving them just that. If you submit a well written, relevant, helpful article to one of those sites, you can have thousands of newsletter publishers ready to snap it up. Then you just sit back and watch the links multiply!
TIP: This method is beneficial in other ways too. Readers of your article will see that you know what you're talking about, and because you're published, they'll see you as an authority.
It's impossible to say how much time you'll need to spend generating links. You just have to keep at it until you have achieved a high ranking. Even then, you'll still need to dedicate some ongoing time to the task, otherwise your ranking will drop.
So to cut a long story short, it comes down to this. If you have a lot of the right keyword phrases, used in real sentences, distributed realistically throughout your site, and a lot of links from other relevant sites, you stand a good chance of being ranked highly.
That's what you're paying your providers for. And that's what SEO is all about.
About The Author
* Glenn Murray is an SEO copywriter and Article Submission Specialist. He is a director of PublishHub and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at email@example.com. Visit http://www.divinewrite.com or http://www.publishhub.com for further details, more FREE articles, or to purchase his e-book, 'SEO Secrets'.
GoDaddy Launches New SEO and Email Marketing Tool for SMBs PCMag.com
Website hosting *service* GoDaddy has introduced Websites + Marketing, a tool that small businesses and entrepreneurs can use to grow their audiences using ...
Getting Started with Edge SEO: What You Need to Know Search Engine Journal
The adoption of performing SEO on the edge has risen in the past year. Here's what SEO professionals need to know to get started.
BrightEdge Automates SEO with the Launch of BrightEdge Autopilot at Share19 Yahoo Finance
BrightEdge, the global leader in organic search and *content* performance, today, unveiled BrightEdge Autopilot and the deployment of the industry's first ...
How to Build Your Brand’s Authority with Strategic Content & SEO Search Engine Journal
“Authority” is a buzzword in SEO and *content* marketing. Everybody wants it, but not everyone knows how to get it and keep it. In particular, Google prizes ...
Basic Tips To Ensure Your Content Is SEO-Friendly Forbes
Creating SEO-friendly *content* has a lot to do with schema.
Apartment SEO is a Finalist in the Best Places to Work Multifamily® Yahoo Finance
LONG BEACH, Calif., Sept. 18, 2019 /PRNewswire/ -- It is our most sincere pleasure to announce that Apartment SEO is a finalist in the 2019 Best Places to ...
15 Strategies To Effectively Combine SEO And Social Media Campaigns Forbes
SEO and social media are both ultimately about marketing your business. Here are some strategies for combining the two so you can can leverage the power of ...
There Is No Single Way to Do SEO – Here’s Why Search Engine Journal
Understanding that no two SEO campaigns are the same is a challenge in getting wider business buy-in to the project. One example that sticks out in my mind is ...
Two Top Enterprise SEO Agencies Highlighted for August 2019 by 10 Best SEO Yahoo Finance
Setting up a site on Enterprise is a complex job, and making sure that the search engine algorithms rate it well is an even bigger one. In order to find the best ...
How to Avoid SEO Misinformation Search Engine Journal
There is a lot of SEO misinformation. This is how to recognize the best information about Google.
10 tools and training courses to boost your SEO game Mashable
Even if SEO scares you, there are tools and training that can help you boost your ranking.
What Is a Google Penalty in SEO? Search Engine Journal
The ONLY true penalty (officially) in SEO is a "manual action" from Google. Here's everything you need to know about Google's penalties manual actions.
Learn to think like an SEO developer Search Engine Land
Today's marketplace demands that SEO practitioners understand more about website development than ever before. You don't have to know programming to be ...
10 Awesome Paid SEO Tools That Are Worth the Money Search Engine Journal
Want to choose the most valuable tools to use on your SEO campaigns? Here are 10 awesome, dependable, paid SEO tools that are totally worth paying for.
10 Most Common SEO Mistakes of Online Ad Publishers [SEMrush Research] Search Engine Journal
SEO can make or break your ad publishing business. Here are common SEO mistakes online ad publishers make and how to resolve them.
An Enterprise SEO Framework: From Crawling to Conversions [WEBINAR] Search Engine Journal
Join our next webinar and discover how enterprises can gain massive wins with a holistic crawling-to-conversions SEO framework.
BrightEdge Launches Autopilot To Automate SEO MarTech Advisor
Acquisition of New Mobile Technology Developed by Trilibis helps Power Self-Driving SEO. Foster City, CA: BrightEdge, an organic search and *content* ...
19 Free SEO Tools That Should Be on Every Marketer's Radar MarTech Advisor
Search Engine Optimization can make all the difference in generating traffic for your *content* or assets. Use these 19 free SEO tools to stay on the winning side.
Google Nofollow Links Ranking Change – How it Affects SEO Search Engine Journal
Google announced a major change to how nofollow links are counted. Previously nofollow links were treated as a directive, meaning Google obeyed the ...
This $500 SEO Tool Is Only $24 Today Geek
If you ask anybody with a heavily-trafficked website what their secret is, chances are they'll say Search Engine Optimization (SEO.) SEO is the art of making sure ...
SEO on a Budget: How to Stay Searchable Using Free Tools prnewsonline.com
Building an SEO program for yourself, or your brand, can appear to be a daunting task. There's a seemingly endless amount of tools available to get your page ...
SEO for Creatives: What Designers, Artists, Photographers & Writers Need to Know - Search Engine Journal
SEO for Creatives: What Designers, Artists, Photographers & Writers Need to Know Search Engine Journal
If creatives and SMBs focus on a few small elements of SEO, you can find success in driving visitors to your site from Google and other search engines.
7 Things SEO Tools Can’t Tell You Search Engine Journal
SEO tools save us time and provide valuable insights. However, there are seven specific things that SEO tools can't tell us.
SEO rankings Archives MarTech Series
Once upon a time, businesses relied on traditional marketing and word-of-mouth advertising to succeed. Fast forward to 2019, and traditional …
Is SEO Losing Its Luster? Not Yet, But … Associations Now
Evidence is rising that Google is increasingly favoring its own digital properties over organic search results, which could be worth getting concerned about if you ...
GoDaddy Debuts Email/SEO Product For SMBs 09/17/2019 MediaPost Communications
GoDaddy has launched a new SEO and email tool for use by SMBs: Websites + Marketing. The goal is to take users beyond website building into driving ...
Search Engine Optimization (SEO) Tools Market by Type, Stage, End-User Market Research Columnist
MarketResearchNest.com adds “Global Search Engine Optimization (SEO) Tools Market Size, Status and Forecast 2019-2025” new report to its research.
Crawl, Render, Index, Rank, Convert: An Enterprise SEO Framework [Webinar] Search Engine Journal
Join our next webinar and discover how enterprises can gain massive wins with a holistic crawling-to-conversions SEO framework.
SEO UX Play: Information Architecture & Linking Hierarchy Search Engine Journal
UX is not just about simplicity and design, it is how users experience a site. Experiencing a site boils down to three things: Getting to the site. Exploring *content*.
SEO Tips to Increase Traffic Business.com
For e-commerce entrepreneurs, more traffic means more online sales. Here are a handful of proven technical SEO tips that can help make it happen.
How to Leverage Seasonal Content for SEO Campaigns Search Engine Journal
Want higher search visibility this holiday season? Then you need to start optimizing now. Here's why the best place to start is with your *content*.
Beyond conventional SEO: Unravelling the mystery of the organic product carousel - Search Engine Land
Beyond conventional SEO: Unravelling the mystery of the organic product carousel Search Engine Land
Earlier in the year, Valentin Pletzer found that Google had begun to show a 'Popular Products' carousel for a subset of queries in search results. At the time ...
SEO Testing Service Market by Type, Stage, End-User Market Research Columnist
MarketResearchNest.com adds “Global SEO Testing *Service* Market 2019 by Company, Regions, Type and Application, Forecast to 2024” new report to its.
SEO: 2 Good Ways to Remove Duplicate Content, and 8 Bad Ones Practical Ecommerce
Ecommerce sites often create duplicate *content*, which saps the ability to drive organic search traffic. There are two good ways to remove duplicate *content* from ...
19 Image SEO Tips to Increase Organic Traffic from Google [Infographic] Social Media Today
Are you looking for ways to increase your organic traffic from Google? Optimizing your images can be a great way to expand your search presence, aligning your ...
6 Types of Content That Help SEO (and Shoppers) Practical Ecommerce
Modern search engine optimization relies on providing valuable *content* that improves a site's customer experience. But the form it should take often stymies site ...
How AI-Powered SEO Can Help Your Business Business.com
Learn how AI can help you improve your online reputation and fuel the growth of your venture.
Are other teams unwittingly killing your SEO (and revenue)? MarTech Today
When executives make SEO a priority for their brands, they make room in the budget, start talking to agencies or even begin hiring in-house staff, but all too often ...
Travel SEO: Targeting customers at the right stages Travel Daily News International
Whatever the target is for travel companies, there's a need to ensure there is understanding of user journeys and buying trends. This allows a company to be in ...
SEO: Catchall Redirects Are a Bad Practice Practical Ecommerce
I recently learned a new phrase from a prospective client: “limbo page.” He used the term when describing his company's migration to a new ecommerce ...
In search of the right SEO agency Westfair Online
An overview of thoughts by SEO agencies and their clients in Westchester and Fairfield Counties on how businesses can choose the best SEO agency for their ...
How to Combine PR Outreach and SEO Efforts for a Brand Marketing Powerhouse - The Content Standard by Skyword
How to Combine PR Outreach and SEO Efforts for a Brand Marketing Powerhouse The Content Standard by Skyword
While there's no secret formula for unifying SEO and PR outreach, industry leaders believe the best way to start is by just getting them in the same room.
73 SEO Statistics To Help You Land On The First Page In 2019 SmallBizGenius
What does it take to rank on Google in 2019, and what's at stake if you fail? Find out this and more with the help of the freshest SEO statistics on the web.
5 Online Courses to Take to Get a Job in SEO PCMag.com
Services such as Coursera, LinkedIn Learning, and Udemy provide valuable training on key areas in te.
GUEST COMMENT Seven tips for a successful Christmas SEO strategy InternetRetailing
Search engines remain the starting point for millions of online shopping journeys every Christmas. So, here are seven essential considerations for creating a ...
SEO Tips To Reverse Engineer Strategies For Higher Domain Ranking Promotion World
There is no quick and easy fix when you are looking to strategize higher domain ranking at the SERPs. It all depends on how good you are at SEO and.
Kevin Gibbons on Building, Growing, and Rebranding an SEO & Content Marketing Agency [PODCAST] - Search Engine Journal
Kevin Gibbons on Building, Growing, and Rebranding an SEO & Content Marketing Agency [PODCAST] Search Engine Journal
Kevin Gibbons of Re:signal shares his insights on building, growing and rebranding an agency, and why his biggest strength isn't knowledge, but his network.
19 Actionable Image Optimization Hacks For Ranking in Google Search Results [infographic] - Digital Information World
19 Actionable Image Optimization Hacks For Ranking in Google Search Results [infographic] Digital Information World
If you are searching for ways to increase your organic traffic from Google, it's high time to start optimizing images. It can result in the expansion of your search ...
6-step SEO Indexation Audit for Ecommerce Practical Ecommerce
Search engines need to index your site before it can rank. But it's not always obvious if a search index contains the correct pages. *Content* that should be ...
A 4-Step Enterprise SEO Framework: From Crawling to Conversions Search Engine Journal
Learn how implementing a crawling-to-conversions SEO framework can help enterprises remove the barriers that stand between Google and their website.
Top SEO Guidelines: How to Improve Google Search Rankings Business 2 Community
SEO (short for search engine optimization) is the proverbial beast barring your way to online success. Or at least that's how many beginners think of SEO.
The Ultimate SEO Audit Checklist Search Engine Journal
Search Engine Journal's ebook, The Complete Guide to On-Page SEO, tackles the top on-page SEO factors that impact your pages' visibility on the SERPs.
Over half of Google searches now don't lead to clicks and what it means for SEO Econsultancy
In June over half of Google searches didn't lead to click. How should search engine marketers respond to this growing trend?
Calgary SEO Services Firm Announces That Openings Are Still Available For Most Business Niches - StreetInsider.com
Calgary SEO Services Firm Announces That Openings Are Still Available For Most Business Niches StreetInsider.com
MRC SEO Consulting, an SEO services company based in Calgary, Alberta, has announced that there are still openings for most business niches in Calgary ...
Denver SEO Agency Offers Complementary Website Analysis StreetInsider.com
News and research before you hear about it on CNBC and others. Claim your 2-week free trial to StreetInsider Premium here.
Website SEO Services Review: Offering Affordable SEO Services News Credits
fter choosing an SEO package that is in line with my needs and budget, Website SEO Services team of professionals did not hesitate.
Stop Wasting Money: 8 Tips to Maximize Your Content Marketing Budget Search Engine Journal
*Content*. You know you have to invest in it. Here are ways to save money, become more efficient, and see better performance.
Construction Industry Employers in Ireland - Closing Date for Submissions on Changes to the SEO - Lexology
Construction Industry Employers in Ireland - Closing Date for Submissions on Changes to the SEO Lexology
The Labour Court public consultation process on the variation of the Sectoral Employment Order ("SEO") for Mechanical Engineering and Building…
Google SEO Tips: 8 Steps to Optimize Your Google My Business Listing [Infographic] - Social Media Today
Google SEO Tips: 8 Steps to Optimize Your Google My Business Listing [Infographic] Social Media Today
Are you looking for ways to improve your presence on Google? Want to increase the chances of your business listing found by online searchers? Google My ...
Your Ultimate SEO Audit Checklist [EBOOK] Search Engine Journal
Eliminate the guesswork from SEO audits and learn how to tackle the task methodically when you read Search Engine Journal's new SEO audit ebook.
SEO Content Writing vs. SEO Copywriting: Is There a Difference? Search Engine Journal
Heather Lloyd-Martin is the pioneer of SEO copywriting. A 20-plus year veteran in the space, she has helped countless businesses generate more traffic and ...
WATCH: How to get your SEO and online reputation ready for 2020 BQ Live
Take a look at this replay of UMi's 'Lunch and Learn' webinar series that will help you prepare your SEO and online reputation for 2020, presented by Pascal Fin.
5 Effective Ways to Motivate Your Marketing Team Search Engine Journal
Keeping your digital marketing team motivated is key to both their success and your own. Follow these tips to ensure your team stays engaged and inspired.
Park Min Young And Seo Kang Joon Confirmed As Leads Of New JTBC Drama soompi
Park Min Young and Seo Kang Joon will be starring in a drama together! In August, it was revealed that the two actors are in talks for the JTBC drama “I'll Go to ...
Leading Reputation Management Firms Receive Awards for August 2019 from 10 Best SEO Yahoo Finance
10 Best SEO is the leading source for assessing digital *content* and design providers. Their Best Reputation Management Agency is segmented by city and ...
Find inquisitee details of Searching Software Market with top key players like Moz, SEO Book, LinkResearchTools, SpyFu, and SEMrush - Technology News
Find inquisitee details of Searching Software Market with top key players like Moz, SEO Book, LinkResearchTools, SpyFu, and SEMrush Technology News
IT Technology News24 provides latest industry trending news, hosted news *service*, IT & Technology news helps businesses connect with their target audiences ...
2019 Search Engine Optimization (SEO) Tools Market Present Trends, Share, Size, Competitive Landscape and Industry Forecast - Rise Media
2019 Search Engine Optimization (SEO) Tools Market Present Trends, Share, Size, Competitive Landscape and Industry Forecast Rise Media
Download Sample Study @ https://www.deepresearchreports.com/contacts/request-sample.php?name=1088677. The Global Search Engine Optimization ...
Doesn’t Build Links. Why Did Google Slap a Link Penalty? Search Engine Journal
Well known marketing agency doesn't build links but Google slapped them with a link penalty anyway.
Roofing SEO Company Offers Roofers Guide To Google My Business StreetInsider.com
Get instant alerts when news breaks on your stocks. Claim your 2-week free trial to StreetInsider Premium here. Roofing Contractor Marketing, an roofing SEO ...
Heechul and Seo Jang Hoon both reveal their love for mani-pedicures on 'My Little Old Boy' - allkpop
Heechul and Seo Jang Hoon both reveal their love for mani-pedicures on 'My Little Old Boy' allkpop
Super Junior's Heechul and Seo Jang Hoon both expressed their love for nail care! On the September 15th installment of 'My Little Old Boy', Heechul visited his ...
6 Popular Ecommerce SEO Trends of 2019 Promotion World
SEO or Search Engine Optimisation is all about using techniques and strategies to increase website ranking on search results. Every year, the eCommerce SEO ...
Is FAQ Structured Data Dominating Google Search? Search Engine Journal
A Twitter discussion brought to attention that some Google search results (SERPs) are dominated by websites displaying FAQ Schema Structured Data.
Content: The Indisputable Backbone Of Your Website SEO Strategy Forbes
Focus on creating valuable *content* in order to attract organic traffic from search engines and convert that traffic into paying customers.
10 Ebooks About SEO You Should Download & Read Now Search Engine Journal
Looking for helpful ebooks to learn more about SEO? This post lists down 10 must-read SEO ebooks you should download right now.
Best NYC SEO Agency Awards Presented for August 2019 by 10 Best SEO Yahoo Finance
When a business owner does not have a lot of time to spend researching which SEO agency to hire, it can now refer to the new monthly award issued by the 10 ...
SEO Versus SEM: What's The Difference? Forbes
Separate and clearly understand the categories before defining your marketing plan.
Five SEO Tips For Doubling Site Traffic Forbes
There are several different SEO marketing strategies that companies can incorporate into their sites to help gain traction in search results and drive more people ...
Actress Oh Yeon Seo of 'People With Flaws' announces legal action against Goo Hye Sun for posting false rumors - allkpop
Actress Oh Yeon Seo of 'People With Flaws' announces legal action against Goo Hye Sun for posting false rumors allkpop
Actress Oh Yeon Seo's label Celltrion Entertainment has released a sternstatement of rebuttal to Goo Hye Sun's most recent Instagram post. On September 4 ...
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
In many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what ...
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
Let's look at the huge travel websites dominating the SERPs today and learn which SEO best practices they're implementing in order to succeed.
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
You don't need a massive marketing budget to rank higher on Google. The best free SEO tools help you boost traffic and analyze the competition.
Hairstylist Seo Yoon Tells Stories About Creating Looks For IU In “Hotel Del Luna” And Through Her Career, Sulli's Pink Hair, And More - soompi
Hairstylist Seo Yoon Tells Stories About Creating Looks For IU In “Hotel Del Luna” And Through Her Career, Sulli's Pink Hair, And More soompi
Hairstylist Seo Yoon talked about what it's been like to work with many celebrities, including her muse IU! On the September 15 episode of MBC's radio show ...
New Podcast at PAW Online: Sarah Seo '02 *16 Princeton Alumni Weekly
In popular culture, the car is seen as a symbol of freedom. But as legal historian SARAH SEO '02 *16 writes, driving a car is also “the most policed aspect of ...
Global Search Engine Optimization Services Market 2019 – WordStream(US), Moz(US), SEO Book(Greece), LinkResearchTools(Austria) - The World Industry News
Global Search Engine Optimization Services Market 2019 – WordStream(US), Moz(US), SEO Book(Greece), LinkResearchTools(Austria) The World Industry News
Global Search Engine Optimization Services Market 2019 report provides by Market Research Store is the representation of the Search Engine Optimization ...
Why Having a User-First Approach to SEO Is Important Search Engine Journal
One of the keys to success in SEO is striking the balance between pleasing the search engines and the users. Learn how to have a user-first approach to SEO.
Yoast 12.1 adds custom favicons to the mobile snippet preview Search Engine Land
Yoast has released version 12.1 of its WordPress plugin; the update adds your custom favicon to the mobile snippet preview, matches Google's font sizes on ...
Award-Winning Vancouver SEO Company Offers Strategic Services for Improved Search Ranking - Press Release - Digital Journal
Award-Winning Vancouver SEO Company Offers Strategic Services for Improved Search Ranking - Press Release Digital Journal
WittyCookie is an award-winning Vancouver web design studio, a Vancouver Web Design & SEO Company that specializes in SEO, PPC, Website Design, ...
6 Brilliant Reasons Why You Should Use SEO Tools Search Engine Journal
Tools are definitely useful for SEO. But in case you're not convinced, here are six more brilliant reasons why you should be using SEO tools.
New To SEO? How To Boost Your Rankings With These 4 Easy Tips Inc.
SEO, or Search Engine Optimization, is a term that has exploded in the digital world over the last decade. It started as a term used primarily by people like web ...
The Top 5 Ways to Prove the Real Value of SEO Search Engine Journal
Here are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO.
What's the Value of SEO? Practical Ecommerce
Here's a look at the cost of optimizing a site for search engines, the value it drives, and the impact of not doing it. The average salary for a ...
Aiai Delas Alas and daughter Sophia brave rains for Park Seo Joon fan meet tickets GMA News
The 'Sunday PinaSaya' star documented how she and Sophia stayed in line, with no special treatment, just to get tickets for the Korean actor's upcoming fan ...
5 On-Site SEO Factors That Matter Most Search Engine Journal
Let's escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing *content* remain, ...
The High Cost of Ignoring SEO Practical Ecommerce
Ignoring organic search traffic can be costly. I addressed the topic last year at Edgenet Academy (now Syndigo), which helps manufacturers and retailers ...
7 Quick Ways Every Startup Can Optimize SEO Without Breaking the Bank Entrepreneur
The vast majority of online experiences start with the search engine, so knowing how to optimize SEO is critical.
7 Best SEO Tools to Help You Rank Higher in Google Entrepreneur
The key to building and sustaining organic traffic is knowing which are the best SEO tools to use. Today, there are so many SEO checkers on the market that it be ...
Park Seo Joon completes filming as a guest on 'Three Meals a Day in the Mountain Village' allkpop
On September 11, representatives from Park Seo Joon's label Awesome ENT confirmed to media outlets, "Park Seo Joon was invited to appear as the…
6 SEO Tips to Benefit Any Business Entrepreneur
Small Business Week is a good time to quit procrastinating and optimize your SEO to rank higher, load faster and reach more visitors.
Diary of a Google Gazumpee
Back in November, when the Google Dance began, Barry Lloyd of makemetop.co.
Two Myths About the Search Engine Listing
Getting top search engine listing is perhaps one of the hottest subjects in the internet marketing world. The problem is that many discussions on this subject are based on speculation.
Common Sense Approach to Search Engine Optimization
Most web surfers start their sessions at a search engine or a web directory. There are a number of different methods you can use to capture their traffic and drive it to your site:Stick to the big names: The two largest directories: Yahoo! (http://www.
HTML Title Tags Dictate Your Rankings
There are a lot of things in Search Engine Optimization when done to your site that can increase you rankings. But one aspect that always comes up and that always affects your rankings in a huge way is altering the title tag.
Alert Marketing - Get Google Search Results By E-mail
Sometimes our jobs as marketers means we need to look beyond the obvious. Google, for example, offers their Google Alerts service.
Do-It-Yourself Keyword Optimization
The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query.
How To Choose Keywords Before they Skyrocket in Popularity
Long before the days of researching phrases with the helpful online resources of today, the art of keyword/phrase selection was often left just to guesswork. However, guesswork by today's highly competitive standards is just not good enough.
Search Engine Robots - How They Work, What They Do (Part II)
If your site isn't found in the search engines, it is probably because the robots couldn't deal with it. It could be something as simple as not being able to find the site, or it may be more complicated issues involving the robot's not being able to crawl the site or figure out what your pages are all about.
Absolute Top Five Search Engine Marketing Myths Uncovered!
It's no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site - as 85% of Internet users utilize search engines to find/research for goods and services. The problem for many companies is the difficulty they face sifting through conflicting information and hyperbole! Here is my top five list of myths that need to be run to ground.
Google Sitemaps: 7 Benefits You Cant Ignore
Google Sitemaps enables Webmasters to Directly Alert Google to Changes and Additions on a Website and that's just one of 7 Benefits.Telling search engines about new pages or new websites use to be what the submission process was all about.
Your Online Home-Based Business Can Lead To Search Engine Stress
As a member of several search engine optimization forums, I have recently noticed (especially since Yahoo recently decided to try their hand at competing with Google) that the stress level of many webmasters has gone way up. This applies not only to webmasters involved in Internet-based home businesses, but to webmasters in general.
Every Search Engine Robot Needs Validation
Your website is ready. Your content is in place, you have optimized your pages.
10 Things to Expect from Your SEO Copywriter
From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that it's almost impossible to keep up.
Things You Must Realize When Searching
For the uninitiated, searching for web pages can seem a slow, obscure process. Unless you have a high-speed Internet connection, web pages may seem to take days to load.
An SEO Checklist
Search engine optimization is on every webmaster's mind these days. Achieving a favorable ranking for the right keywords can mean a steady stream of targeted traffic to your site, and all for free - that's hard to beat.
Get A Top Position In Google In Three Days!
So how do you get a top listing in Google and how do you get into Google quickly.Lets begin with the latter.
Search Engine Marketing (SEM) - Houses on Sand
Do you depend on free search engine traffic for your livelihood?I admit it. I spend an inordinate amount of time thinking about Search Engine Marketing (SEM), Search Engine Optimization (SEO), keyword density, keyword relevance, KEI, incoming links and link text, and where my web site and web pages rank in the Search Engine Results Pages (SERP) for my targeted keyword phrases.
Google Local Search And The Impact On Natural Optimization
With the advent of Google Local, a service that helps Web users find local businesses by typing in a search term and a city name, many questions arise concerning its impact on Natural Optimization.Google Local tracks down local stores and businesses by searching billions of pages across the Web, and then cross-checking these findings with Yellow Pages information to locate the local resources Web users wish to access.
A Simple 4 Step Approach To Have Google Crawl Your Site Today Guaranteed!
Extra, Extra Google Now Gives you feedback. By Creating a Google Sitemap using free online tools you can get Google to crawl your site within 24 Hours.
The Mystery of the Magical Keyword Density Formula
Keyword density. When it comes to SEO copywriting, this has to be one of the most talked about subjects.
|home | site map|