SEO for CEOs - Search Engine Optimization Unmasked for CEOs
If you're like most other CEOs, the term "search engine optimization" will mean very little. Either that or it means expense! But it doesn't have to be that way? If you feel like you're standing in a dark room handing money to strangers to get you in the search engines, then this article is for you.
This is an article written by a business owner for other business owners and CEOs. It explains Search Engine Optimization (or SEO) in layperson's terms. It won't make you an expert, but it will give you some insight into what you're spending your money on, what you should be spending your money on, and just as importantly, what you shouldn't.
But before launching straight into an explanation of SEO, let's talk a bit about search engines. Approximately 75%-80% of website traffic comes through search engines. What's more, research shows that most people don't look beyond the first 2 pages of search results. This means if your website doesn't rank in the first 2 pages of the major search engines, it's only receiving 20% of its rightful traffic? and revenue. (And remember, being ranked number 1 when you search for your company name or web address doesn't count. You need to rank highly for the words your customers use at search engines.)
The biggest concern for search engine companies like Google, Yahoo, etc., is finding content that will bring them more traffic (and thus more advertising revenue). They do this by using complex algorithms to determine whether a site is useful and should be included in their search results.
This is where SEO comes in.
SEO is the art of ranking in the search engines. Nothing more, nothing less.
SEO means creating your site such that the search engines consider it useful. The two main weapons in your arsenal are:
? Keywords ? Links to your site
Figure out what words your customers are looking for at search engines, and use those words at your site. By frequently using keywords that are important to your customers, you tell the search engines what you do. These keywords are used in your copy and in the code behind the page. Generally speaking, the more you use the keywords, the more relevant you are to searches in that field.
Keywords in Your Copy
The use of keywords in your copy is easy to understand. But it's not easy to do. You can't just pepper your site with a meaningless array of words. The trick is using the most important keywords a lot without compromising the readability of your copy. It's a balance between writing for the search engines and writing for your reader.
TIP: If you find this too time consuming, a website copywriter can take care of it for you. And if you know your keywords already, it should cost you no more than normal web copy.
Keywords in Your HTML Code
The use of keywords in your HTML code is harder to understand, but it's easier to do. There are four main places these keywords are used:
TIP: When you hear people talking about meta tags, this is what they're talking about. To see how meta tags are used in practice, go to Google and pretend you're a customer. Search for something your customers would search for. e.g. If you're in car audio, search for "car audio". Click on the first couple of results to bring up their website. Right-click on the home page, and select "View Source". You'll see a whole lot of code. You can ignore most of it. What you're looking for are the following?
meta name="KEYWORDS" CONTENT="keyword 1,keyword 2,keyword 3"
meta name="DESCRIPTION" CONTENT="Meaningful description of page using the main keywords"
img src="filename.gif" alt="Meaningful description of picture using the main keywords"
The title of the page using the main keywords
Take a look at the way the creators of the site have used keywords in these areas, and follow their lead. You already know they're ranked highly, so chances are they've done a good job. Alternatively, take a look at my site, http://www.divinewrite.com to see how I've done mine.
LINKS TO YOUR SITE
Now that you know how to tell the search engines what you do, let's talk about how to convince them you're important.
Links to your site (or "inbound links") are the most important factor in ranking. The more links you have to your site from other sites, the better your ranking (related sites generate better rankings).
TIP: Think of the Internet as a big election. All the websites in the world are candidates, and all the links to those websites are votes. The more votes (links) a candidate (website) has, the more important it is, and the higher its ranking.
There are many possible ways to generate links. Some are dubious (like auto-generation software). Others are legitimate, but offer limited results (like asking customers and suppliers to list you on their sites, and adding your site to various business directories). You can experiment with these methods, but I've always found the best way to generate inbound links is to write helpful articles and let publishers of newsletters and e-zines use them for free - on the proviso that they link back to your site.
People who publish e-Zines and newsletters are always hungry for quality content. And there are websites out there dedicated to giving them just that. If you submit a well written, relevant, helpful article to one of those sites, you can have thousands of newsletter publishers ready to snap it up. Then you just sit back and watch the links multiply!
TIP: This method is beneficial in other ways too. Readers of your article will see that you know what you're talking about, and because you're published, they'll see you as an authority.
It's impossible to say how much time you'll need to spend generating links. You just have to keep at it until you have achieved a high ranking. Even then, you'll still need to dedicate some ongoing time to the task, otherwise your ranking will drop.
So to cut a long story short, it comes down to this. If you have a lot of the right keyword phrases, used in real sentences, distributed realistically throughout your site, and a lot of links from other relevant sites, you stand a good chance of being ranked highly.
That's what you're paying your providers for. And that's what SEO is all about.
About The Author
* Glenn Murray is an SEO copywriter and Article Submission Specialist. He is a director of PublishHub and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at firstname.lastname@example.org. Visit http://www.divinewrite.com or http://www.publishhub.com for further details, more FREE articles, or to purchase his e-book, 'SEO Secrets'.
SEO Agency Versus In-House Team: What's Better For You? Forbes
To be successful online, companies need to take SEO seriously, and it must be a priority. As the founder of an SEO agency, I have dedicated the last 20 years to ...
Look Out for These 5 Signs of Black Hat SEO Entrepreneur
Black hat SEO techniques will hurt your rankings and your business. Here's how to spot them.
8 Ways You’re Wasting Money on SEO Without Knowing It Search Engine Journal
Not getting the ROI you expect from SEO? Here are eight ways you might be wasting time and money – and how to increase your chances of success.
SEO: 9 Content Optimization Tools Practical Ecommerce
Contextual relevance in search engine optimization refers to how the *content* on a website aligns with searchers' words and phrases. These nine *content* ...
Seznam SEO: An Interview with Seznam’s Search Division Director Search Engine Journal
SEO Explained to a 5 Year Old Business 2 Community
Which got me thinking, when he wants to know about the world around him, the simplest explanation is always the best. I realised that this approach can also be ...
Why You Must Stop Obsessing About These 5 Things in SEO Search Engine Journal
Are you obsessed with the wrong things in SEO? Here are five things that are overrated or badly misused and a couple trends that still hold weight.
Majority of SMBs doing SEO are in-housing Search Engine Land
A majority of small businesses (SMBs) surveyed understand they should be doing SEO but only 36 percent have an SEO strategy in place and are actively ...
7 Reasons Why SEO Matters for Every Startup Entrepreneur
For entrepreneurs, SEO is an integral part of building a successful startup from the ground up. Despite this, many founders neglect this low cost, high reward ...
Dominate With SEO Meets #GoldenMic AgWired
One of the folks who stopped by the ZimmComm booth during the Agri-Marketing Conference Connection Point was Sam Romain, Dominate With SEO.
Boost Your Website's Visibility With This SEO Course Entrepreneur
Turn your website into a profit-producing machine with this back-linking course.
Two Ways To Avoid SEO 'Perfection' (And Why That's A Good Thing) Forbes
Stop trying to serve Google and start trying to genuinely serve your target audience.
Skip the SEO and SEM basics Marketing Land
Come to SMX Advanced June 3-5 in Seattle for expert-led search marketing sessions.
SEO: Using Lighthouse to Improve Site Speed Practical Ecommerce
Site speed is tricky for search engine optimization practitioners. It's a ranking signal for Google and a key factor in a customer's experience. But few SEO pros ...
How to Create Content for SEO Search Engine Journal
Creating valuable *content* is a crucial component of SEO. Follow these six steps to help your *content* rank higher on search engines.
Four excellent case studies of structured data for SEO – Econsultancy Econsultancy
The importance of structured data, a type of code that makes the *content* of webpages easier for search engines to interpret, is frequently emphasised in advice ...
The 4 Pillars of Enterprise SEO Success Search Engine Journal
Mitigation, reporting, project management, and relationship building are all important to the success of enterprise SEO. Here's why.
The Rise of On-Page SEO Tools: Pushing the Frontiers of SEO & Content Search Engine Journal
To be a successful in SEO today, your keyword research and *content* planning need an update. Learn how correlational SEO tools can help you create *content*.
The Ultimate Guide to Press Release SEO: 2019 Edition IR Magazine
It's critical to use search engine optimization (SEO) to create better-performing *content*. This guide will help you create more effective press releases and investor ...
What killing rel=prev/next means for SEO Search Engine Land
By now, you've probably heard that Google is no longer supporting rel=prev/next markup. In fact, Google hasn't supported it for years. That's unfortunate ...
The anatomy of an SEO robocall scheme Search Engine Land
On Oct. 11, 2018, I received a phone call and discovered that Classy Brain (my company) was in existential crisis. The end was near – Google was after me.
5 additional data blending examples for smarter SEO insights Search Engine Land
As I covered in my previous article, data blending can uncover really powerful insights that you would not be able to see otherwise. When you start shifting your ...
SEO Strategy vs. Tactics: What’s the Difference? A Lot! Search Engine Journal
Understanding the difference between strategy and tactics also means making sure everyone on your team is using the terminology in the same way.
Is link building dead? Depends on who you talk to Search Engine Land
Sure, link building used to be plagued by a morass of black-hat tactics like link farms, paid link schemes, hidden links and spammy *content*. But after Google ...
Rel=Next/Prev & SEO: Insights from Google Crawling Behavior Search Engine Journal
In an ecosystem where conjectures and theories dominate debates, Google's announcement on March 21 that rel next/prev tags are no longer used by the ...
Industrial SEO For B2B Companies: New Application, Same Strategy Forbes
B2B customers are often looking for the same type of high-quality, informative *content* online, much like B2C customers. The question is: Will they find your ...
6 Effective Onboarding Tips for New SEO Customers Search Engine Journal
Offering SEO services? Here are six client onboarding tips that will improve your new business retention and customer lifetime values.
Five Pro Small Business SEO Tips from a CEO MarTech Advisor
Every CEO that one talks to, always want to see their website rank higher in the Google search and that's what each of them will stress in their meetings.
Improve Your Marketing Strategy with These 4 SEO Tools Business 2 Community
As Google continues to update its algorithm it's more important than ever to set up your SEO strategy for the best visibility online. Thankfully there are helpful ...
Google’s Shift from Answers to Journeys: What Does It Mean for SEO? Search Engine Journal
From dog training to fidget spinners, when users look for information, they usually start their journey with a Google search. It used to be that Google's algorithm ...
301 vs. 302 Redirects & SEO: The What, Why & How Search Engine Journal
301 vs. 302 redirects. Confused about which one to use? You're not the only one. Even in 2019, website owners are unclear about which type of redirect is best ...
Five SEO Strategies Financial Marketers Must Ditch ASAP The Financial Brand
Some search engine optimization tactics, like matching *content* to user intent and building quality backlinks, have stood the test of time. But many SEO tasks that ...
SEO National Welcomes Pet Minerals to Their Search Engine Optimization Family PRUnderground
Utah SEO company beats out the competition to sign on cutting-edge pet wellness company.
Seo: The Artist's Dance ArtfixDaily
NEW YORK, NY – Chelsea's Agora Gallery will feature the original work of Seo in A Rich Spring Profusion. The exhibition opens April 18 and runs through May ...
How to Build Authority in Local SEO Search Engine Journal
Site authority is crucial to the success of any local SEO efforts. Here are some of the best ways to build the authority of a local business.
Basic SEO Techniques to Improve Website Search Visibility MarketingProfs.com
Businesses that rely on organic search know the importance of SEO, but ranking for keywords has become more difficult. Complete these 3 basic SEO tasks to ...
SEO: Lessons from Google's 'rel=prev/next' Pagination Identifier Practical Ecommerce
Search engine optimization professionals were caught off guard this week by Google's admission that it hasn't used its pagination identifier in “a number.
Evangelizing SEO: The Can’t-Lose Case for Your Content Team Search Engine Journal
Here's how to build a convincing case to your *content* team that SEO isn't a checklist or a chore, but a superpower that will boost their success.
Voice Search Is the Most Common and Biggest SEO Trend of 2019 to Follow Influencive
It is said that you should think out of the box to stand apart from the crowd, but when it comes to SEO you must also follow the current trends to get the best ...
SERPstash can help boost your site's SEO power for only $24 PCWorld
SERPstash analyzes your site and automatically identifies SEO improvements.
What Real Small Business Owners Are Doing to Boost Their SEO AllBusiness.com
Having an up-to-date SEO strategy can make all the difference in your website's search results ranking. Learn the latest SEO tactics business owners are using ...
New Data Shows How Much SEOs are Charging for Services in 2019 Search Engine Journal
A study on digital marketing pricing shows how much SEO consultants and agencies are charging for their services in 2019.
Factors to Consider When Outsourcing SEO CIOReview
Factors to Consider When Outsourcing SEO By CIOReview - Search Engine Optimization (SEO) is a meticulous process. Implementing SEO practices can be ...
79% of Digital Advertisers are Also Using SEO in Their Marketing Strategies Search Engine Journal
New data reveals that 79% of digital advertisers are also using SEO as part of their marketing strategy in 2019.
Are Disjointed and Misaligned SEO Benchmarks Impacting Content Management Practices? - MarTech Series
Are Disjointed and Misaligned SEO Benchmarks Impacting Content Management Practices? MarTech Series
Google may have changed its algorithm but SEO practices are still making a huge impact on the *Content* Management strategies, especially for small and ...
Fife Marketing and SEO Services Launched Newswire
Fife Web Services, based in Fife, Scotland, have launched a new website showcasing their services for local clients. They can help clients to establish a strong ...
Google Forgets to Announce a Major Change – SEO Community Disappointed Search Engine Journal
Google announced a major change several years late. The SEO community reacts with disappointment.
Update To Domain Authority Causing Confusion Business 2 Community
Earlier this year there was an update to the Domain Authority “algorithm” that has caused a fair amount of confusion among SEOs and marketers alike and ...
SERPStash's Low Price Makes It a Must Have SEO Tool Inverse
SERPStash is a tool that streamlines the process of search engine optimization for non-experts. It breaks everything down into 3 parts: identifying keywords, ...
Singapore Online Marketing Agency Announces Comprehensive Multi-level SEO Solutions - High Tech Deck
Singapore Online Marketing Agency Announces Comprehensive Multi-level SEO Solutions High Tech Deck
Singapore search engine marketing agency IMSimplify has announced the expansion of its SEO services. The full-cycle online marketing agency in Singapore ...
SMX Overtime: Learn the difference between mobile-first indexing and mobile-friendly SEO - Search Engine Land
SMX Overtime: Learn the difference between mobile-first indexing and mobile-friendly SEO Search Engine Land
General Manager of Perficient, Eric Enge, explained how to construct a mobile-friendly SEO site with good UX during the “Mobile First Indexing & Mobile ...
My Boss Got an Email Saying Our SEO Sucks Search Engine Journal
Attention all site owners: Stop trusting spammers who email you misleading SEO reports designed to scare you. Trust in us, and the results we can provide.
LinkedIn Gives SEO Tips for Boosting Visibility of Company Pages Search Engine Journal
LinkedIn has published a series of SEO tips for getting company pages found in search engines.
What an SEO Consultant Should Deliver Business 2 Community
What should an SEO consultant deliver? There are many opinions when it comes to search engine optimization, but for businesses it comes down to real results.
Designing a New Website: Choosing the Best Tech for Your Dev Search Engine Journal
Designing a new website? Here are the pros and cons of using a CMS vs. a website builder, as well as some SEO considerations when choosing a platform.
SEO Testing Service Market Size, Future Forecast, Key Manufacturers and Industrial Opportunities to 2024 - Market Research Updates
SEO Testing Service Market Size, Future Forecast, Key Manufacturers and Industrial Opportunities to 2024 Market Research Updates
Industry Overview Of SEO Testing *Service* Market. The research report focuses on target groups of customers to help players to effectively market their products ...
Fake Amazon reviews giving unknown brands an SEO bump, says Which? The Drum
Consumer watchdog Which? has warned of a glut of 'fake' Amazon reviews are propagating to such an extent that they risk undermining the integrity of the ...
Google Help Video On Angular SEO Search Engine Roundtable
Easy 7-Point SEO Checklist to Boost eCommerce Product Page Rankings Pacifc54 Blog
Here are 7 proven methods of SEO for eCommerce product pages to drive organic traffic and increase product sales.
2019 Innovation & Technology Awards winner: Helium SEO - Cincinnati Business Courier - Cincinnati Business Courier
2019 Innovation & Technology Awards winner: Helium SEO - Cincinnati Business Courier Cincinnati Business Courier
The roughly 30-person staff of Helium SEO consists of only two creatives. That's because Helium's approach to search engine optimization and search ...
Demystifying SEO: A Simple Explanation for Jewelers INSTORE MAG
YOU'RE NOT ALONE. A lot of people don't really understand what SEO is, why it's helpful, and what people are doing when they do it. But if it's as important as ...
Why Local Pack SEO is Essential to Boost Your Business Business 2 Community
Have you ever gone out and wandered the streets looking for a place to eat? Found one and wondered if it was worth your time and money? Now, when was the ...
5 Essentials for SEO Content Writing Business 2 Community
SEO, or search engine optimization, is the practice of tailoring *content* to appear at the top of search results. Optimizing your *content* for search best positions ...
7 Terrible, No-Good SEO Tactics to Abandon Forever [Webinar] Search Engine Journal
Sign up for this webinar and learn the most common SEO tactics that you should absolutely, always avoid doing when creating *content*.
Tip: Refresh your SEO knowledge | Tip of the day Journalism.co.uk
These 18 actionable tips will help your *content* compete online in 2019.
Great Minds Link Alike: Basic Link-Building Strategies for Your SEO Plan Business 2 Community
You have probably heard the saying, “It's not what you know, it's who you know.” Although I would argue that both are important, sometimes the latter can help ...
How A Low-Budget SEO Campaign Can Still Propel Your Digital Brand to Success Influencive
Many digital brands or brick-and-mortar stores wishing to make the push into e-commerce face tough decisions on how to allocate small budgets. For small and ...
Using a SEO & Digital Marketing Company in London UK - What to look out for - Baltimore Post-Examiner
Using a SEO & Digital Marketing Company in London UK - What to look out for Baltimore Post-Examiner
1. Save you time and resources—let the experts handle all your SEO needs and use your time and money on other important tasks. However, you need to ...
What is the impact of Google's March 2019 algorithm update? Econsultancy
On 12th March, Google confirmed that it had once again updated its core algorithm. What do we know about the change so far, and how has it impacted SEO?
SEO Basics: Is Translation an SEO Duplicate Content Issue for Google? TAPinto.net
Though people have tried myth-busting the idea of a penalty associated with duplicate *content*, blatantly using *content* that has been copied and pasted from ...
Top 4 Technical SEO Talks at Brighton SEO April 2019 QueryClick
As a member of the Technical SEO Team at QueryClick here's a roundup of my most interesting learnings and takeaways from Brighton SEO 2019.
Mordy Oberstein, Author at Search Engine Land Search Engine Land
Mordy is the head of marketing for Rank Ranger, an industry leading all-in-one SEO reporting suite. Outside of helping to build the Rank Ranger brand, Mordy ...
Does SEO Conflict with User Experience? Business 2 Community
If you work with an SEO expert, you have encounter times when her recommendations or priorities conflict with the overall goal of improving the website. This will ...
3 Top Black Hat SEO Techniques: Ideal for Destroying Your Site Faster! Business 2 Community
No matter how much the internet evolves, the mentality of some people stays the same. They want their cake and to eat it too. black hat seo techniques.
The Essential 12-Point SEO Content Writing Checklist Pacifc54 Blog
Looking to improve your *content* for SEO? We've outlined a 12 point SEO *Content* Writing checklist to help you make the most of your *content*.
20 Local SEO Dos and Don'ts You Must Follow for Success on Google [Infographic] - Social Media Today
20 Local SEO Dos and Don'ts You Must Follow for Success on Google [Infographic] Social Media Today
Are you looking for ways to get your website to rank higher in local Google rankings? Want to know the best local SEO techniques small business website ...
10 Keyword Density Checkers (And How They Still Can Help Your SEO) Business 2 Community
First, let's clarify the idea. Today, semantic search reigns, as well as high-quality *content*, and great user experience. Search engines focus on topical relevance ...
The secrets of meta descriptions and SEO The Drum
Meta descriptions are a much misunderstood weapon in the search arsenal that can have a serious impact on page performance. The meta description field is ...
SEO Trends in 2019 Business 2 Community
SEO Trends in 2019. Search engine optimization (SEO) has come a long way since the days of stuffing whatever keyword you wanted to rank for in your code ...
Most small firms now confident in SEO (but it may be misplaced) Netimperative
78% of small businesses with an SEO strategy are confident they understand SEO best practices, according to a new report. A new survey from The Manifest, ...
Mastering SEO for your Design Business Business of Home
As a savvy design business owner, you've undoubtedly invested time and effort into a beautiful website, but if your site is buried in the crowd, does it even exist?
Global SEO Testing Service Market Booming Trends 2019-2024 WebDepend, TestMatick, SEOmonitor, 180fusion - Market Talk News
Global SEO Testing Service Market Booming Trends 2019-2024 WebDepend, TestMatick, SEOmonitor, 180fusion Market Talk News
Home · Information Technology; Global SEO Testing *Service* Market Booming Trends 2019-2024 WebDepend, TestMatick, SEOmonitor, 180fusion. SEO Testing ...
West Yorkshire agency handed five-figure SEO brief by furniture maker Prolific North
Handmade furniture company, Parker Howley & Co, has appointed Vizulate Digital to deliver a five-figure digital marketing campaign that will support its ...
Why ABT Principal Hee Seo Loves the Art of Giving Back pointemagazine.com
What are you proudest of in your career? That I learned how to work in the studio. I always loved being onstage, but now I love the process of getting there.
Content Strategy and the Google March 2019 Algorithm Update Search Engine Journal
MarketMuse shares surprising *content* strategy trends associated with the March 2019 Update.
SEOs show mixed results following Google March 2019 core update Search Engine Land
We asked you to help us analyze the March 12 core update and after over 500 results we wanted to share that overall the results came out pretty inconclusive.
Avoid These 5 Blog Strategy & Creation Mistakes Search Engine Journal
A blog is a powerful marketing tool for businesses. Avoid these big mistakes when creating a strategy and your blog posts.
8 On-Page SEO Tips for Non-Technical Content Creators TechSpective
On-page SEO is a self-explanatory term. It means optimizing an individual page of your website for search engines. You're doing this with the intention to.
Local SEO: How to Optimise and Generate Leads Business 2 Community
Local SEO is fast becoming a high priority for many businesses. Last year, Google published a study showing a 500% increase in “near me” searches, including ...
White Label SEO Platform by WebCEO Has Become a Turnkey SEO Business for Digital Agencies and Software Resellers - PR Web
White Label SEO Platform by WebCEO Has Become a Turnkey SEO Business for Digital Agencies and Software Resellers PR Web
WebCEO has relaunched its white-label SEO platform with powerful agency-level features, now allowing digital agencies and software resellers to run their own ...
AMP Stories Now Have a Dedicated Section in Google Search Results Search Engine Journal
Google is adding a new section to search results which is dedicated to AMP Stories.
Ahrefs, SEO toolset provider, to build their own search engine to compete with Google - Search Engine Land
Ahrefs, SEO toolset provider, to build their own search engine to compete with Google Search Engine Land
Ahrefs, a popular SEO toolset provider platform, announced this morning on Twitter that they want to compete with Google by building their own search engine.
Better than SEO: Why this small-business owner spent his marketing budget on a private jet - SmartCompany.com.au
Better than SEO: Why this small-business owner spent his marketing budget on a private jet SmartCompany.com.au
You can spend your marketing money on pop-up ads, search words and sponsored posts, but those are all boring things nobody notices.
Marian M. Seo March 29, 2019 - Obits Standard Speaker
Marian M. Seo, 86, of Lincoln Street, Hazleton, died Friday morning at her home. Born in Columbia, S.C., on Oct. 24, 1932, she was a member of the Christ ...
Head coach Park Hang-seo reveals Vietnam national football team’s secret to success - FOX Sports Asia
Head coach Park Hang-seo reveals Vietnam national football team’s secret to success FOX Sports Asia
Vietnam have enjoyed unprecedented success in international football ever since South Korean tactician Park Hang-seo took charge as the head coach of their ...
How to Improve Ecommerce SEO with User Generated Content Search Engine Journal
To drive more sales, ecommerce businesses first need to rise to the top of both paid and organic search results and earn lots of high-quality traffic. Between ...
Diary of a Google Gazumpee
Back in November, when the Google Dance began, Barry Lloyd of makemetop.co.
Two Myths About the Search Engine Listing
Getting top search engine listing is perhaps one of the hottest subjects in the internet marketing world. The problem is that many discussions on this subject are based on speculation.
Common Sense Approach to Search Engine Optimization
Most web surfers start their sessions at a search engine or a web directory. There are a number of different methods you can use to capture their traffic and drive it to your site:Stick to the big names: The two largest directories: Yahoo! (http://www.
HTML Title Tags Dictate Your Rankings
There are a lot of things in Search Engine Optimization when done to your site that can increase you rankings. But one aspect that always comes up and that always affects your rankings in a huge way is altering the title tag.
Alert Marketing - Get Google Search Results By E-mail
Sometimes our jobs as marketers means we need to look beyond the obvious. Google, for example, offers their Google Alerts service.
Do-It-Yourself Keyword Optimization
The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query.
How To Choose Keywords Before they Skyrocket in Popularity
Long before the days of researching phrases with the helpful online resources of today, the art of keyword/phrase selection was often left just to guesswork. However, guesswork by today's highly competitive standards is just not good enough.
Search Engine Robots - How They Work, What They Do (Part II)
If your site isn't found in the search engines, it is probably because the robots couldn't deal with it. It could be something as simple as not being able to find the site, or it may be more complicated issues involving the robot's not being able to crawl the site or figure out what your pages are all about.
Absolute Top Five Search Engine Marketing Myths Uncovered!
It's no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site - as 85% of Internet users utilize search engines to find/research for goods and services. The problem for many companies is the difficulty they face sifting through conflicting information and hyperbole! Here is my top five list of myths that need to be run to ground.
Google Sitemaps: 7 Benefits You Cant Ignore
Google Sitemaps enables Webmasters to Directly Alert Google to Changes and Additions on a Website and that's just one of 7 Benefits.Telling search engines about new pages or new websites use to be what the submission process was all about.
Your Online Home-Based Business Can Lead To Search Engine Stress
As a member of several search engine optimization forums, I have recently noticed (especially since Yahoo recently decided to try their hand at competing with Google) that the stress level of many webmasters has gone way up. This applies not only to webmasters involved in Internet-based home businesses, but to webmasters in general.
Every Search Engine Robot Needs Validation
Your website is ready. Your content is in place, you have optimized your pages.
10 Things to Expect from Your SEO Copywriter
From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that it's almost impossible to keep up.
Things You Must Realize When Searching
For the uninitiated, searching for web pages can seem a slow, obscure process. Unless you have a high-speed Internet connection, web pages may seem to take days to load.
An SEO Checklist
Search engine optimization is on every webmaster's mind these days. Achieving a favorable ranking for the right keywords can mean a steady stream of targeted traffic to your site, and all for free - that's hard to beat.
Get A Top Position In Google In Three Days!
So how do you get a top listing in Google and how do you get into Google quickly.Lets begin with the latter.
Search Engine Marketing (SEM) - Houses on Sand
Do you depend on free search engine traffic for your livelihood?I admit it. I spend an inordinate amount of time thinking about Search Engine Marketing (SEM), Search Engine Optimization (SEO), keyword density, keyword relevance, KEI, incoming links and link text, and where my web site and web pages rank in the Search Engine Results Pages (SERP) for my targeted keyword phrases.
Google Local Search And The Impact On Natural Optimization
With the advent of Google Local, a service that helps Web users find local businesses by typing in a search term and a city name, many questions arise concerning its impact on Natural Optimization.Google Local tracks down local stores and businesses by searching billions of pages across the Web, and then cross-checking these findings with Yellow Pages information to locate the local resources Web users wish to access.
A Simple 4 Step Approach To Have Google Crawl Your Site Today Guaranteed!
Extra, Extra Google Now Gives you feedback. By Creating a Google Sitemap using free online tools you can get Google to crawl your site within 24 Hours.
The Mystery of the Magical Keyword Density Formula
Keyword density. When it comes to SEO copywriting, this has to be one of the most talked about subjects.
|home | site map|