Possibly The Biggest Misconception About Ranking Well In The Search Engines
Onpage search engine optimization are things that you can change ON your webpage.
* Title tag
* Header tags
* Bolding, Italicizing, Underlining
* Alt image tags
* Meta Tags
Offpage search engine optimization comes down to basically 1 thing, which websites are linking to your wesbite and how they're doing it.
* Anchor text uses in your link
* The title of the page your link is on
* The page rank of the page your link is on
* The "theme" of the website your link is on
By now, I'm hoping you see that it's the offpage search engine optimization factors that will get your website to the top of the search engines. Again, the onpage factors are things you SHOULD do, but are not nearly as important as the offpage factors.
Ok... Let me show you why.
Let's analyze a website!
In this example I'm going to analyze the #1 ranked website on Google for the search term "click here".
First, let's go to Google and enter "click here".
You'll notice that the #1 ranked website is www.adobe.com. That's interesting...
Now, why would adobe.com rank #1 for that search term? I would think adobe.com would rank well for terms like:
* graphic design programs
* create printable documents
* web design programs
* and other keywords related to what they sell...
A few things that you should notice by looking at the picture above.
1. The word "click here" isn't in the page title
2. The word "click here" isn't in the URL of the website.
3. The word "click here" isn't even in the description listed by Google!
Now, let's click on the listing in Google and check out the actual webpage.
Now, get this... The words "click here" aren't even on the webpage, anywhere!
If all of those onpage optimization techniques that many SEO companies talk about were true, then don't you think a different website would rank #1 for this term?
Onpage optimization factors like:
* keyword density
* keyword prominence
* keyword proximity
* bolding, italicizing, underlining
are NOT critical to worry about when trying to rank well for a search term.
Yes, you should spinkle your keyword throughout the webpage and do the other onpage optimization techniques I've taught you in previous lessons, but again, I really want to drill this into your head. It is the offpage optimization that will increase your rankings in the search engines; specifically Google, Yahoo, and MSN.
Then why exactly does adobe.com rank #1 on Google for the term "click here"?
Let's do some website analysis on this adobe.com. I'm going to use a software product called SEO Elite to do this, but you can analyze the website manually if you choose to do so. I prefer SEO Elite because it only takes a few minutes, as opposed to several hours.
1. First, we'll select radio button 1.
2. Next, we'll enter the URL from Google into step 2.
3. Next, we'll select Google from the list of search engines.
4. Finally, click "ok" to run SEO Elite.
When it's finished running, let's click on the "report view" tab to view some of the results.
The first thing you should notice is the Google Page Rank of all of the pages linking to adobe.com. If you click the column heading within SEO Elite labeled "Google PR", it will sort the column in descending order.
You can see that the pages linking to adobe.com have an extremely high Page Rank. Any website with a Page Rank of 6 or higher are VERY high page ranks. There are only a handful of PR9 websites on the entire internet and a few are actually linking to adobe.com!
Next, let's click the "analysis view" tab.
If we click the column heading titled "anchor text", it will sort this column in descending order. We can quickly see that the words "click" and "here" are within the top 10 words listed in the left hand column.
Remember, the anchor text column will show you the number of times the word in the "Word" column appears in the actual anchor text of the link pointing to adobe.com
Anchor Text: Example) Click here to download Adobe Acrobat Reader... "Click here" is the anchor text in the example above.
So, by looking at the analysis above, we can see that the word "click" appeared in 16 of the links pointing to adobe.com and 6.8% of the total links pointing to adobe.com contained the keyword "click". The keyword "here" was found in 34 links pointing to adobe.com and appeared 14.5% of the time.
Reason adobe.com is ranked #1
The main two reasons that adobe.com is ranked #1 for the keyword "click here" is because:
1. The websites linking to adobe.com are very quality (have a high Page Rank)
2. The websites linking to adobe.com used the keywords "click" and "here" many times in the anchor text of the links linking to adobe.com
There are a few other offpage optimization factors that help adobe.com to rank #1, but those are the main two reasons. I hope you can clearly see the power of offpage optimization (linking).
So, the next time someone asks you what the proper keyword density is, the proper keyword prominence, the proper number of times you need to bold, italicize, or underline a keyword on your page... You can tell them that onpage optimization is NOT critical when ranking well for a given search term.
Until next time, happy optimizing!
Brad Callen - Professional SEO and creator of the powerful Web Promotion Software, SEO Elite
Get my FREE SEO Blueprint (PDF) by cicking the link below. It's 60+ pages of power packed information that will show you exactly how you can easily dominate the search engines, guaranteed... http://www.seoelite.com/Articles/FreeSEOBlueprint/
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news
SearchCap: Google Assistant ups its game, SMX East, SEO traffic projections & more - Search Engine Land
The Budget Webmaster's 6 Step Guide to Improving Existing Rankings in Google
The Budget Webmaster's 6 Step Guide to Improving Existing Rankings in GoogleYou know the scenario. You get an occasional click from Google for a certain keyword.
Goofy Mistakes that Hurt Your Search Engine Rankings
One thing is for sure, you don't want to spend hours, perhaps days, months, or years on a website to have some stupid little mistake get your site dropped or never even listed in the search engines. There are a lot of rules that search engines have created to block out what they call spammers, so don't kid yourself by telling yourself you are not an evil spammer.
Why Top Search Engine Placements Never Move?
#1 question when it comes to web advertising is how do I get top 10 search engine placements for the terms I wish to aquire?Without getting into how to aquire #1 placements (Since there are virtually 100's of articles explaining these techniques), let's instead look into how companies who do end up aquiring them, never seem to loose them..
Increase Web Site Sales with a SEO Proposal - Part 2
Part I of this article discussed some of the points that should be included in a search engine optimization proposal. Visit the resources section at the bottom of the page if you wish to get a copy of the whole article.
Cache in the Bank: Understanding Googles Advanced Operators
If you would like to know when your site was last indexed by Google, you can find out easily by using the Google cache command. By typing "cache:www.
Are Your Keywords Making Money for You?
I built my website, it's perfect. My chosen subject of the website is Computer Support Services.
Search Engine Optimization :: The Basics and Why Websites Need It
We all know that the most targeted traffic we can get for our websites is from search engines. If you have a little patience and time to set websites the right way you can have a great source of excellent traffic and, best of all, you get it for free.
8 ways to build a really bad web site for Search Engines
Some web sites receive hundreds or thousands of unique visitors a day, whilst others only get a handful or none. The reason is often because the web designers or Webmaster has built the site in one 'really bad way' or other.
Search Engine Wars - Quality Searches Vs Quantity!
It is no secret that Google and Yahoo are on a continuous battle to win our hearts and get everyone to convert, but is converting someone really a matter of the quantity or the quality?Let's take a look at some top key searches and compare them with some search engines online. I will outline a few things for each search result:1) Search Engine 2) Number of results found 3) Quality & content of the top 10 sites 4) What you find going beyond the first 10 pagesEach section will get ranked out of 10 points for quality (information taken on August 26,2005).
Do-It-Yourself Keyword Optimization
The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query.
How to Make More Money with Your Mambo 4.5.1 Site
For those of you who are not familiar with Mambo - it is an easy to use content management system that can be freely downloaded from http://www.mamboserver.
Internet Marketing and Search Engine Indexing.
The world of internet marketing is a highly competitive place. As a beginning internet marketer there are some basic things you should know about how search engines spider and index your web site.
Search Engine Optimization --- An Overview
Search engine optimization is one of most popular online marketing tool for any website. With most websites looking forward to increasing the online sales of their products/services, search engine optimization can be a very cost-effective tool to target and procure your customers online.
Search Engine Optimization (SEO) - Fix Your OnPage!
Search Engine Optimization (SEO) is something you should be aware of before creating a site. Make sure you've done careful researches on the best keywords to use.
How to Succeed with the Search Engines
The Cold Hard Facts?..
Search Engine Optimization Tips For 2005 - Part Three
Welcome to part three of our series of articles on search engine optimization. In the third and final part of our series of articles on search engine optimization we cover the topic of links, the types of links and what makes them so important.
How To Soar In Your Search Engine Marketing, In The Post Google Era Part 2
'Are Google's Days in the Dominant Position in Search Technology Numbered?'In an aggressive attempt to get SEO under control, perhaps for its new IPO, Google is evolving into a less relevant search engine losing market share to Yahoo! Furthermore, on the horizon is Microsoft's launch into the search business, which will integrate search some how into the Find feature of your operating system (it is the system used to find files in Windows). It other words, with the new Windows you will be able to search files on your computer and also the Internet.
How to Avoid Getting OOPed On by Google?
Earlier this year, I was having trouble getting good search engine placement for one of our sites. I was trading links like crazy, spending many hours a week trying to optimize the site properly, checking my linking structures, keyword density, etc.
Googlebot Wont Go Home
I have 'Googlebot' crawl my site every day like a dispossessed spirit that can't leave.It was not always like this, I would go for a month or more before he came to my site and then would only crawl a few pages and leave again.
Submit Your WebSite: Add Your URL to Web Directories & Search Engines
Why get into Search engines and directories?Increase backlinks of your webiste. If your website is listed in Directories then your website can get traffic from directries and search engines counting that backlinks for ranking of your website.
|home | site map|