SEO: The Good, The Bad And The Ugly
I seem to have created quite a stir, on a particular SEO forum recently. In fact, rumor has it, at one point, my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap" was the hottest topic discussed on this particular forum.
The aforementioned article was also bestowed the title of, "Worst SEO Article Ever" by someone on the forum.
Why all the animus? I have no idea. Perhaps they view me as a threat to their livelihood. Whatever the reason, certain SEO's seem to be taking my articles personally. That's their problem!
My articles are not aimed directly at SEO's or search engines per se. My articles are aimed at the people who utilize their services.
I'm trying to get these people to realize, they can't depend solely on search engines and search engine optimization. You have to have a multi-pronged attack.
I don't depend on the search engines! I never have. I refuse to play that game. My traffic comes from the dozens of articles I've written that have been picked up and published on popular web sites all over the Internet. I also get traffic via word of mouth, newsletters and ezines that my articles are published in, and a few other secret methods that I use.
And you can do the same thing. You just have to get out of that search engine mindset.
There are many other proven and effective ways to market your web site. Here are just a few: e-zines, newsletters, forums, online magazines, sponsor listings on other web sites, exchanging links.
Here are a few offline options: magazines, direct mail, shopper newspapers, cable television, radio, flyers, hospital newsletters, card decks, trade journals and directories, bulletin boards, tabloid newspapers.
Yes, I know Google and Yahoo! are the biggest, most powerful search engine and directory on the planet! Forget about them! Why? Because despite what certain corrupt SEO's may claim, they CANNOT guarantee you a top ten listing in either Google or Yahoo!
No legitimate SEO would ever make that kind of guarantee in the first place. They couldn't, because they know they wouldn't be able to deliver on that promise. Now they may be able to get you to the top of the search engines with certain less popular keywords. However, what good does it do you to rank number one for keywords that nobody searches for?
I want to make one thing perfectly clear, right now. I am not suggesting that all SEO's are corrupt. I don't believe that for a second. There are many fine, honest and hardworking SEO's out there, who are doing a wonderful job for their clients.
I have the utmost respect for people like Jill Whalen, Bruce Clay, Robert Woodhead and many, many other fine and reputable SEO experts. These individuals don't over-hype their services or your expectations.
They also have excellent rankings on the search engines. So, they definitely know what they're doing.
Then, there's the other end of the spectrum--the companies that give good SEO's like the aforementioned a bad name. I'm sure you've all seen some of these headlines:
"Top 10 and Top 20 Rankings Guaranteed!"
"Guaranteed Number 1 Ranking!"
"Guaranteed Top Ranking!"
"Top 10 Placement Guaranteed!"
Well, the next time you see this kind of advertisement, make a mental note to check out that company's ranking. You'll be shocked at what you find out. Some of these companies making these outrageous claims are ranked at number 3 million. That's not an exaggeration!
Now let me point out something very important to you. A company's search engine ranking doesn't always tell the whole story. I know of many companies making a nice living on the Internet that aren't ranked that highly in the search engines. You probably know a few yourself. You may even be one of those companies.
However, if you're considering hiring an SEO, I think where they rank is very important. Why? Because if they aren't capable of getting their own web site a high ranking, how can they possibly achieve a high ranking for someone else? They can't!
You should bear that in mind, when checking out SEO's.
About The Author
Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: email@example.com.
Visit his website at: http://www.lets-make-money.net
5 Best Search Engine Optimization (SEO) Tools Business 2 Community
What SEO means for your small business The Business Journals
Google SEO 101: Mobile-First Indexing Problems Search Engine Journal
Off-Site SEO: Key Elements & Tactics | Marketing Infographic MarketingProfs.com
You're Likely Missing Out on Google Traffic. Boost Your SEO with This Budget-Friendly Tool. - Entrepreneur
You're Likely Missing Out on Google Traffic. Boost Your SEO with This Budget-Friendly Tool. Entrepreneur
5 Key Tools to Improve the SEO Potential of Your Content Social Media Today
Why & How Content Pruning Helps Your SEO Search Engine Journal
6 Effective SEO Tips for Beginners BOSS Magazine
How is SEM related to SEO? AZ Big Media
How to craft a winning SEO proposal and avoid getting a silent ‘No’ Search Engine Land
Google SEO 101: Page Speed Optimization Search Engine Journal
Google AMP & SEO: Everything You Need to Know Search Engine Journal
What SEO Strategies Should You Be Using Right Now? Digital Information World
You Don't Have to Code to Be Great at SEO Search Engine Journal
10 On-Site Technical SEO Factors to Assess in an SEO Audit Search Engine Journal
Feedback optimization: A user-first approach to SEO Search Engine Land
The Importance of Geo-Targeting in SEO and Ways to Go About the Process Business 2 Community
Common Shopify SEO pitfalls and how to avoid them Search Engine Land
Google SEO 101: Website Crawl Budget Explained Search Engine Journal
Video: Brian Ussery of Razorfish on SEO for e-commerce sites Search Engine Land
Best Wordpress SEO tools in 2020 TechRadar
1Digital Agency Starts SEO for KM Herbals PRNewswire
Advanced tactics for SEO title tag optimization Search Engine Land
SEO Tracker: Admiral commands the casino search results with number one rankings for high volume terms - EGR Global
SEO Tracker: Admiral commands the casino search results with number one rankings for high volume terms EGR Global
10 Website Content Factors You Must Check During an SEO Audit Search Engine Journal
How to Evaluate Content Length in an SEO Audit Search Engine Journal
How to Improve SEO Agency-Client Communications & Relationships Search Engine Journal
How to Write Irresistible Title Tags and 5 Top Examples – Plus, the Top SEO Companies, According to Digital Marketing Agency Rating Platform - PR Web
How to Write Irresistible Title Tags and 5 Top Examples – Plus, the Top SEO Companies, According to Digital Marketing Agency Rating Platform PR Web
How Can I Set Up an SEO Agency? Search Engine Journal
This training in SEO and social media could make all the difference in your marketing efforts - Boing Boing
This training in SEO and social media could make all the difference in your marketing efforts Boing Boing
Google Ads vs SEO: Which One To Choose? YourStory
Extra Structured Data Could Be Useful for SEO Search Engine Journal
6 Best Hacks For SEO Managers Business 2 Community
6 Ways to Improve Your Small Business SEO in 2020 Entrepreneur
Understanding Core Web Vitals for SEO Practical Ecommerce
6 Quick SEO Fixes for Website Optimization Business 2 Community
Search Engine Optimization SEO Tools Market – A comprehensive study with Key Players| Ahrefs, Google, SEMRush, KWFinder - Owned
Search Engine Optimization SEO Tools Market – A comprehensive study with Key Players| Ahrefs, Google, SEMRush, KWFinder Owned
Google’s Splitt: Meta Description Provides Content Summary Search Engine Journal
How QA Testing for SEO Can Boost Your Traffic & Revenue [Webinar] Search Engine Journal
How QA Testing for SEO Can Boost Your Traffic & Revenue Search Engine Journal
Search Engine Optimization (SEO) Tools Market 2020 In-Depth Analysis of Industry Share, Size, Growth Outlook up to 2027 - Bulletin Line
Search Engine Optimization (SEO) Tools Market 2020 In-Depth Analysis of Industry Share, Size, Growth Outlook up to 2027 Bulletin Line
Can PageRank Predict the NHL Playoffs? Search Engine Journal
What is Semantic SEO: How Search Has Changed and What You Can Do About It Business 2 Community
Why you should focus on SEO service? IMC Grupo
topseos.com named DMA | Digital Marketing Agency Named Best SEO Company for August 2020 - PRNewswire
PR.com - SEO Freelance Announces Advanced SEO Audit to Help Businesses in This Pandemic - IT News Online
PR.com - SEO Freelance Announces Advanced SEO Audit to Help Businesses in This Pandemic IT News Online
All in One SEO Pack Vulnerability - New Exploit Search Engine Journal
How SEO Helped Businesses Survive COVID-19 Business 2 Community
Search Engine Optimization (SEO) Tools Market 2020 SWOT Analysis & Key Business Strategies By Leading Industry Players- Ahrefs, Google, SEMRush, KWFinder, MOZ, Yoast SEO, Bonus Tool, SpyFu Etc. - Owned
Search Engine Optimization (SEO) Tools Market 2020 SWOT Analysis & Key Business Strategies By Leading Industry Players- Ahrefs, Google, SEMRush, KWFinder, MOZ, Yoast SEO, Bonus Tool, SpyFu Etc. Owned
Seo Ye-ji gives us wardrobe envy in It’s Okay to Not Be Okay South China Morning Post
Prosper live chat: Alex Jordan, director of Museo Analytics, answered your SEO questions - Stuff.co.nz
Prosper live chat: Alex Jordan, director of Museo Analytics, answered your SEO questions Stuff.co.nz
SEO Testing Service- a Market Worth Observing Growth: SEO Tester Online, WebDepend, TestMatick - Owned
SEO Testing Service- a Market Worth Observing Growth: SEO Tester Online, WebDepend, TestMatick Owned
10 Things to look for Before You Hire a Local SEO Agency For Your Business Business 2 Community
Watch: Kim Soo Hyun, Seo Ye Ji, And Oh Jung Se Try Out Different Poses For Family Pictures On Set Of “It's Okay To Not Be Okay” - soompi
Watch: Kim Soo Hyun, Seo Ye Ji, And Oh Jung Se Try Out Different Poses For Family Pictures On Set Of “It's Okay To Not Be Okay” soompi
It’s Okay to Not Be Okay finale: this week’s top stories South China Morning Post
Santa Clara’s El Camino Mongolian BBQ Going Through Hard Times The Silicon Valley Voice
How to Choose an E-commerce SEO Agency? https://www.indianretailer.com/
Sebastian Compagnucci, Author at Search Engine Land Search Engine Land
SEO: Back To Basics Forbes
The 3 Types of SEO Reports You Should Be Building in 2020 Search Engine Journal
How to Overhaul Your SEO Strategy for Just $50 Entrepreneur
10 SEO Tips to Implement in 2020 SmarterCX
SEO: Why It Matters in Today's Market RisMedia.com
The 10 Commandments Of SEO Forbes
Zebravo, The Best SEO Company In London Announces Plans to Expand its Footprints to Australia - Press Release - Digital Journal
Zebravo, The Best SEO Company In London Announces Plans to Expand its Footprints to Australia - Press Release Digital Journal
Park Seo Joon donates 100 million won to aid those affected by Korea flood; Song Joong Ki gives 50 million won - PINKVILLA
Park Seo Joon donates 100 million won to aid those affected by Korea flood; Song Joong Ki gives 50 million won PINKVILLA
'It's Okay To Not Be Okay' actress Seo Ye Ji's past appearance in Big Bang's 'Let's Not Fall In Love' MV going viral - allkpop
'It's Okay To Not Be Okay' actress Seo Ye Ji's past appearance in Big Bang's 'Let's Not Fall In Love' MV going viral allkpop
Design: Making SEO Look Good Forbes
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
SEO, Content, and Email Work Better Combined Practical Ecommerce
Local SEO Tools & Software Market May Turn as Winner after Covid-19 Pandemic | SEMrush, Whitespark, SE Ranking, Moz Local, Reputation.com. - Owned
Local SEO Tools & Software Market May Turn as Winner after Covid-19 Pandemic | SEMrush, Whitespark, SE Ranking, Moz Local, Reputation.com. Owned
Wordtracker Wisdom: Common Keyword Questions and Answers
One of my favorite subjects to teach on at our live SEO Mastery Workshops is that of keyword research and the behavior of a specific target audience using my all time favorite research tool, Wordtracker.For those who have not heard of, Wordtracker it is a Web based service that will help you discover which keywords and phrases will be most effective for attracting the right audience to your Web site.
Search Wars! - MSNs Opening Salvo
With all the recent publicity given to Google as the Internet's number one search service, it's hardly surprising that Microsoft has already started work on re-vamping their MSN search service. Okay, it's still powered by the Yahoo engine, but according to Microsoft it has been "cleaned up" and the new service mirrors much more the kind of "non-commercial" results which are currently displayed by Google.
Whats with the Competition? Ever Heard of Cooperation?
I attended the SES Expo in San Jose, CA the other day. It was an hour from my home in Larkspur, CA just north of the Golden Gate Bridge.
Recommended Tools When You Put On The SEO Cap For Your Web Site
The name of the game is search engine optimization and there are 20 winners and a million losers. It is a massive game that is conducted each and every minute by the top search engines.
Getting Noticed by Search Engines
We all, meaning us webmasters want to have the best and top-rated website. But how do we get there? We start linking and submitting.
Top Search Engine Ranks- The Only Secret You Need- Explained: Part 1
The top three search pages- the only place you'll be noticed they say. Unfortunately, they are correct.
An Ethical Alternative to Doorway Pages
Definition: A doorway page is content created specifically for the purpose of garnering high placements in the search engines.Issue: Google makes the following specific recommendation: Avoid "doorway" pages created just for search engines or other "cookie cutter" approaches such as affiliate programs with little or no original content (http://www.
How to Get Non-stop Free Traffic to Your Website
Yet the simple truth is that without traffic a website cannot be successful. Lack of traffic really need not be a problem because there are various free, proven ways of generating traffic that will cost you nothing but get you lots of traffic without you having to spend anything.
The Internet may have started as the fervent brainchild of DARPA, the US defence agency - but it quickly evolved into a network of computers at the service of a community. Academics around the world used it to communicate, compare results, compute, interact and flame each other.
Is Google Having a Tough Time with Their Website Limit?
If you are one to pay attention to what happens within the Google realm, you might find yourself thrown for a loop these days. As Google updates their results, it seems like they are having some issues dealing with so many new websites popping up.
SEO Tips - Google Has Changed - Learn Why And What To Do
Google now checks the year your domain name was first registered.This just makes sense.
SEO For Ecommerce
Ranking well under the free listings in the major search engines basically mean one thing - Lots of free, recurring, and targeted traffic. Major search engines like Google, Yahoo and MSN can be very powerful weapons in your internet marketing, if you know how to optimize your website to rank highly for your keywords.
5 Extremely Valuable Search Engine Optimization Tips
Search engine optimization is THE most cost effective way for a company to market their products and services. Below are 5 extremely valuable search engine optimization tips:1.
PPC Advertising - The First Step In A SEO Marketing Campaign
Often, sites view seo and PPC marketing as exclusive marketing techniques. Each marketing method has its advocates.
Arrogant Overture Placing Greed Ahead Of Their Customers Needs
According to the dictionary, the definition of the word "overture" is as follows:"An opening or initiating move toward negotiations, a new relationship, an agreement, etc.; a formal or informal proposal or offer.
Attack Smaller Searches To Get The Big Ones!
Searching online can not only be fun, but you sometimes need to be downright inventive.For those of you who have been searching online for years now, you've probably adapted ways & techniques to find what you are looking for quickly.
Paris Hiltons Reputation is SHOT! Hows Yours?
With apologies for the cheap trick of mentioning Paris Hilton to get your attention, coming to grips with the idea you're about to discover is critically important to your success with search engines!Because while it's true that there are many factors that determine how well a page ranks in Google - did you know that one stands out above the rest? It's link text. (Also known as anchor text?)So much so, link text can be the deciding factor when chasing top rankings for extremely competitive keywords.
Search Engines Are Doomed to Fail
A very provocative title, isn't it? Based on the latest news it is not far from the truth. Over the years the search engines were the target number one on the hunt for visitors and traffic to millions of web sites.
Search Engine Optimization (SEO) Strategy - Navigating the Dark Waters of Website Promotion
Creating a well-designed website is the first step in your internet marketing strategy that must be backed up with techniques designed to drive traffic to the website for successful, long-term results. You wouldn't consider opening a retail store in a major shopping mall without signage and you shouldn't consider having a nice looking website designed without expanding your web presence in order to be found on the internet.
SEO Deadly Sins - Mistakes That Hurt Web Page Ranking
The following are a list of mistakes can ensure that your site maintains a low ranking with the search engines. Avoid at all costs.
|home | site map|