SEO: The Good, The Bad And The Ugly
I seem to have created quite a stir, on a particular SEO forum recently. In fact, rumor has it, at one point, my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap" was the hottest topic discussed on this particular forum.
The aforementioned article was also bestowed the title of, "Worst SEO Article Ever" by someone on the forum.
Why all the animus? I have no idea. Perhaps they view me as a threat to their livelihood. Whatever the reason, certain SEO's seem to be taking my articles personally. That's their problem!
My articles are not aimed directly at SEO's or search engines per se. My articles are aimed at the people who utilize their services.
I'm trying to get these people to realize, they can't depend solely on search engines and search engine optimization. You have to have a multi-pronged attack.
I don't depend on the search engines! I never have. I refuse to play that game. My traffic comes from the dozens of articles I've written that have been picked up and published on popular web sites all over the Internet. I also get traffic via word of mouth, newsletters and ezines that my articles are published in, and a few other secret methods that I use.
And you can do the same thing. You just have to get out of that search engine mindset.
There are many other proven and effective ways to market your web site. Here are just a few: e-zines, newsletters, forums, online magazines, sponsor listings on other web sites, exchanging links.
Here are a few offline options: magazines, direct mail, shopper newspapers, cable television, radio, flyers, hospital newsletters, card decks, trade journals and directories, bulletin boards, tabloid newspapers.
Yes, I know Google and Yahoo! are the biggest, most powerful search engine and directory on the planet! Forget about them! Why? Because despite what certain corrupt SEO's may claim, they CANNOT guarantee you a top ten listing in either Google or Yahoo!
No legitimate SEO would ever make that kind of guarantee in the first place. They couldn't, because they know they wouldn't be able to deliver on that promise. Now they may be able to get you to the top of the search engines with certain less popular keywords. However, what good does it do you to rank number one for keywords that nobody searches for?
I want to make one thing perfectly clear, right now. I am not suggesting that all SEO's are corrupt. I don't believe that for a second. There are many fine, honest and hardworking SEO's out there, who are doing a wonderful job for their clients.
I have the utmost respect for people like Jill Whalen, Bruce Clay, Robert Woodhead and many, many other fine and reputable SEO experts. These individuals don't over-hype their services or your expectations.
They also have excellent rankings on the search engines. So, they definitely know what they're doing.
Then, there's the other end of the spectrum--the companies that give good SEO's like the aforementioned a bad name. I'm sure you've all seen some of these headlines:
"Top 10 and Top 20 Rankings Guaranteed!"
"Guaranteed Number 1 Ranking!"
"Guaranteed Top Ranking!"
"Top 10 Placement Guaranteed!"
Well, the next time you see this kind of advertisement, make a mental note to check out that company's ranking. You'll be shocked at what you find out. Some of these companies making these outrageous claims are ranked at number 3 million. That's not an exaggeration!
Now let me point out something very important to you. A company's search engine ranking doesn't always tell the whole story. I know of many companies making a nice living on the Internet that aren't ranked that highly in the search engines. You probably know a few yourself. You may even be one of those companies.
However, if you're considering hiring an SEO, I think where they rank is very important. Why? Because if they aren't capable of getting their own web site a high ranking, how can they possibly achieve a high ranking for someone else? They can't!
You should bear that in mind, when checking out SEO's.
About The Author
Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: email@example.com.
Visit his website at: http://www.lets-make-money.net
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news
Points to Consider Before Hiring an SEO Company for Your Business - Times Square Chronicles (press release)
Wordtracker Wisdom: Common Keyword Questions and Answers
One of my favorite subjects to teach on at our live SEO Mastery Workshops is that of keyword research and the behavior of a specific target audience using my all time favorite research tool, Wordtracker.For those who have not heard of, Wordtracker it is a Web based service that will help you discover which keywords and phrases will be most effective for attracting the right audience to your Web site.
Search Wars! - MSNs Opening Salvo
With all the recent publicity given to Google as the Internet's number one search service, it's hardly surprising that Microsoft has already started work on re-vamping their MSN search service. Okay, it's still powered by the Yahoo engine, but according to Microsoft it has been "cleaned up" and the new service mirrors much more the kind of "non-commercial" results which are currently displayed by Google.
Whats with the Competition? Ever Heard of Cooperation?
I attended the SES Expo in San Jose, CA the other day. It was an hour from my home in Larkspur, CA just north of the Golden Gate Bridge.
Recommended Tools When You Put On The SEO Cap For Your Web Site
The name of the game is search engine optimization and there are 20 winners and a million losers. It is a massive game that is conducted each and every minute by the top search engines.
Getting Noticed by Search Engines
We all, meaning us webmasters want to have the best and top-rated website. But how do we get there? We start linking and submitting.
Top Search Engine Ranks- The Only Secret You Need- Explained: Part 1
The top three search pages- the only place you'll be noticed they say. Unfortunately, they are correct.
An Ethical Alternative to Doorway Pages
Definition: A doorway page is content created specifically for the purpose of garnering high placements in the search engines.Issue: Google makes the following specific recommendation: Avoid "doorway" pages created just for search engines or other "cookie cutter" approaches such as affiliate programs with little or no original content (http://www.
How to Get Non-stop Free Traffic to Your Website
Yet the simple truth is that without traffic a website cannot be successful. Lack of traffic really need not be a problem because there are various free, proven ways of generating traffic that will cost you nothing but get you lots of traffic without you having to spend anything.
The Internet may have started as the fervent brainchild of DARPA, the US defence agency - but it quickly evolved into a network of computers at the service of a community. Academics around the world used it to communicate, compare results, compute, interact and flame each other.
Is Google Having a Tough Time with Their Website Limit?
If you are one to pay attention to what happens within the Google realm, you might find yourself thrown for a loop these days. As Google updates their results, it seems like they are having some issues dealing with so many new websites popping up.
SEO Tips - Google Has Changed - Learn Why And What To Do
Google now checks the year your domain name was first registered.This just makes sense.
SEO For Ecommerce
Ranking well under the free listings in the major search engines basically mean one thing - Lots of free, recurring, and targeted traffic. Major search engines like Google, Yahoo and MSN can be very powerful weapons in your internet marketing, if you know how to optimize your website to rank highly for your keywords.
5 Extremely Valuable Search Engine Optimization Tips
Search engine optimization is THE most cost effective way for a company to market their products and services. Below are 5 extremely valuable search engine optimization tips:1.
PPC Advertising - The First Step In A SEO Marketing Campaign
Often, sites view seo and PPC marketing as exclusive marketing techniques. Each marketing method has its advocates.
Arrogant Overture Placing Greed Ahead Of Their Customers Needs
According to the dictionary, the definition of the word "overture" is as follows:"An opening or initiating move toward negotiations, a new relationship, an agreement, etc.; a formal or informal proposal or offer.
Attack Smaller Searches To Get The Big Ones!
Searching online can not only be fun, but you sometimes need to be downright inventive.For those of you who have been searching online for years now, you've probably adapted ways & techniques to find what you are looking for quickly.
Paris Hiltons Reputation is SHOT! Hows Yours?
With apologies for the cheap trick of mentioning Paris Hilton to get your attention, coming to grips with the idea you're about to discover is critically important to your success with search engines!Because while it's true that there are many factors that determine how well a page ranks in Google - did you know that one stands out above the rest? It's link text. (Also known as anchor text?)So much so, link text can be the deciding factor when chasing top rankings for extremely competitive keywords.
Search Engines Are Doomed to Fail
A very provocative title, isn't it? Based on the latest news it is not far from the truth. Over the years the search engines were the target number one on the hunt for visitors and traffic to millions of web sites.
Search Engine Optimization (SEO) Strategy - Navigating the Dark Waters of Website Promotion
Creating a well-designed website is the first step in your internet marketing strategy that must be backed up with techniques designed to drive traffic to the website for successful, long-term results. You wouldn't consider opening a retail store in a major shopping mall without signage and you shouldn't consider having a nice looking website designed without expanding your web presence in order to be found on the internet.
SEO Deadly Sins - Mistakes That Hurt Web Page Ranking
The following are a list of mistakes can ensure that your site maintains a low ranking with the search engines. Avoid at all costs.
|home | site map|