Google Zombies Need To Wake Up
Over the last couple of weeks, I've received more e-mails in response to my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap," than any other article I've ever written. And that's saying a lot because, I've written close to forty articles.
Most of the e-mails are very supportive and appreciate of the fact that I'm going after Google and the other large search engines, by telling it like it is.
Now even though I appreciate your e-mails and support, I need to make one thing perfectly clear. For the record, I AM NOT GOING AFTER GOOGLE!
Is Google a greedy, self-serving entity? Yes! Yes, they are. But lots of entities are greedy and self-serving. For that matter, so are a lot of people. The fact of the matter is, I happen to like certain things about Google. I think they're a fine search engine, and they perform a very valuable and much needed service.
No, my articles are not directed at Google per se. My articles are directed at the tens of thousands of Google zombies who blindly follow and applaud Google's every move and whim, like rats following the Pied Piper of Hamelin.
This also includes a good portion of the media, which also seems to be caught up in the bright lights of Google--not unlike a deer frozen by the headlights of an oncoming car.
Zombies, wake up! Google is a search engine--period! Nothing more, nothing less. And I will not exaggerate their existence or importance!
They are not a god or some sort of deity. They are a search engine--that's all.
And even though I've already said it in several different articles, I'm going to say it again. All of that money you're spending on search engine optimization, so that you can play in Google's sandbox is going to be all for naught.
Because other websites that haven't done any search engine optimization whatsoever are already starting to rank ahead of you in Google's results pages.
Yet, you keep spending your money, and beating your brains out trying to figure out Google's algorithms. And just when you think you've got it figured out, Google decides to take its ball and go home. Zombies, wake up! You're playing a game you can't win!
Didn't November 16, 2003 teach you anything? It's never wise to put all of your eggs into one search engine basket. I mean, forget about the "Florida Update." What if by some strange chance, Google goes offline for a day--for a week?
Think it can't happen? Think again. Nobody thought last summers crippling east coast blackout could ever happen either, but it did happen, and it turned about to be the biggest blackout in recent U.S. history.
Nothing and no one is infallible. So, zombies, wake up and do yourself a favor. Do the smart thing, and develop other ways to promote your website.
About The Author
Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: email@example.com.
Visit his website at: http://www.lets-make-money.net
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news
Points to Consider Before Hiring an SEO Company for Your Business - Times Square Chronicles (press release)
Do-It-Yourself Keyword Optimization
The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query.
Boost Your Search Engine Ranking And Generate Free Traffic With Reciprocal Links
Reciprocal links are an important step in your overall plan to get site visitors.What are they? Reciprocal links are mutual links you and some other web site owner agree to post on your respective sites.
Have You Heard Of Website Optimization
Have you heard of website optimization ? If you are building a website or have a new one and you have never heard of it, then you had better take note, because if you want to climb the ladder on the search engines it is something you need to learn about. Website optimization means optimising your website so the search engine spiders will love it.
Help Your Visitors Zero in with Site-Flavored Google search
As Google has gained in their search reputation the past few years, many webmasters have added a Google search box to their pages. This is meant to provide a quick path for visitors to continue their search, should they not find what they're looking for on the original site.
Breaking the Myth About Page Rank (PR)
The most difficult challenge most web designers face is getting traffic to your site. There are plenty of companies who promise to send traffic your way.
Its Not Just All About Google Anymore
Those webmasters that stick to the old ways and focus entirely on Google are missing out on a lot of search traffic these days if they are not also well ranked by Yahoo and MSN.For the first few months after Yahoo decided to go their own way with natural search (and MSN decided to get serious about the search business), the search results provided by those two could only be described as bizarre.
The First Search Engine Marketing Method: Content That Meets Customers Needs
For your business web site, good search engine rankings and high user traffic depend on relevant content. More user traffic will mean more sales leads and then more sales.
Why You Need a SEO Maintenance Plan
A search engine optimization maintenance service plan will ensure that your site will continue to increase in its rankings, attract more visitors and make more sales. It's not enough to simply design your web site, have it optimized for the search engines and expect it to continually rank well.
Possibly The Biggest Misconception About Ranking Well In The Search Engines
Onpage search engine optimization are things that you can change ON your webpage.* Title tag* Header tags* Bolding, Italicizing, Underlining* Alt image tags* Meta Tags* Etc.
Search Engine Optimization :: The Basics and Why Websites Need It
We all know that the most targeted traffic we can get for our websites is from search engines. If you have a little patience and time to set websites the right way you can have a great source of excellent traffic and, best of all, you get it for free.
Submit Your WebSite: Add Your URL to Web Directories & Search Engines
Why get into Search engines and directories?Increase backlinks of your webiste. If your website is listed in Directories then your website can get traffic from directries and search engines counting that backlinks for ranking of your website.
Design A Spider Friendly Site
To be successful in the search engines it's important to design your web site with the spiders in mind. Using the latest in web page design is not generally the best way to go.
SEO Basics - 8 Key Strategies For Online Business Success
The world of search engine optimization (SEO) can be a big scary place for newbies. Most SEO professional companies charge astronomical prices that may or may not guarantee success.
Its The Same Deal For Both Search Engines And Real Estate
It's all about location, location, location!In the past..
Googles Back Door... Get Your Website Indexed Quicker!
It's the buzz word's going across the internet marketing guru's strategy platform at the moment?Google's Sitemap to index your web pages within days if not hours.This new system will revolutionize how marketers will now be able to submit an xml file of their website pages direct to Google and work along side the mega giant search engine to provide detailed information regarding the total amount of your websites pages and how often they are updated.
Do the Robot!
Everyone should realize that the search engines (sponsored ads aside)are not tools for advertisement, they are meant to be tools for everday web users. Users who search the web are looking for information, thats it.
Use Search Engines For A Guaranteed Web Site Promotion
For your web site to succeed, you must use is search engines optimization. Web sites definitely need top rankings in major search engines such as Google, Yahoo!, AOL, and MSN.
Ranked #1 at Google for Invisible Entrepreneurs But No Traffic?
I am ranked #1 for that silly phrase at Google. So What?Here's a secret.
How to Prevent Duplicate Content with Effective Use of the Robots.txt and Robots Meta Tag
Duplicate content is one of the problems that we regularly come across as part of the search engine optimization services we offer. If the search engines determine your site contains similar content, this may result in penalties and even exclusion from the search engines.
You Have More Web Sites Than You Think You Have: The Importance of Deep Submission
If I ask you how many web sites do you have? You may say "One, yes it is www.mycompany.
|home | site map|