Arrogant Overture Placing Greed Ahead Of Their Customers Needs
According to the dictionary, the definition of the word "overture" is as follows:
"An opening or initiating move toward negotiations, a new relationship, an agreement, etc.; a formal or informal proposal or offer."
Hmmmmmmmm...very interesting definition--especially that part about "a new relationship."
I think pay-per-click giant Overture should look up the definition of their own company name, because they appear to be breaching their "relationship" with their customers big time!
Here are the most common complaints:
So, why hasn't Overture done anything about the complaints? Because, and I'm going to as blunt as I possibly can here-- they don't care about you. They only care about your money! Arrogance and greed seems to be the common thread that bonds the major search engines.
But you have only yourselves to blame. That's exactly what happens when you "place all of your eggs into one arrogant search engine basket!"
When you're totally dependent on someone and they know you're totally dependent on them, more often than not, they'll put the screws to you. That's exactly what you see happening with Google, Yahoo and Overture. They're screwing you over big time!
I received some very interesting e-mails in response to my article, "Googles Trap, DMOZ's Nap, And Yahoo!'s Crap." The writer of one of the e-mails wanted to know if I was afraid of being penalized by the search engines, because of my criticism's of them.
Penalize me how? How can you penalize someone who neither benefits from nor is dependent on your service? I don't depend on the search engines! I don't benefit from them! I never have. I get almost no traffic from the search engines. For example, so far this morning I've received over 300 unique visits to my website. Out of that total, none came from the search engines--not a single one!
My traffic comes from the dozens of articles I've written, like this one that have been picked up and published on popular websites all over the Internet. I also get traffic via word of mouth, newsletters and ezines that my articles are published in, and a few other secret methods that I use.
That's the kind independence and power you give yourself, when you're not totally dependent on any one entity. Find alternative ways to attract traffic to your website. Here are a few suggestions:
Ezines, newsletters, forums, online magazines, sponsor listings on other websites, exchanging links.
Here are a few offline suggestions:
Magazines, direct mail, shopper newspapers, cable television, radio, flyers, hospital newsletters, card decks, trade journals and directories, bulletin boards, tabloid newspapers.
Here's what the writer of another e-mail I received had to say:
"Wow! What a pleasure to read your article, Googles Trap, DMOZ's Nap, And Yahoo!'s Crap. Boy, I've been complaining about this type of scenario for at least a year. I will also include Overture with the terrible trio. Overture has recently, with the long standing pay per click program, decided that all your keyword phrases will be broad matched. The reason they gave was that it was too time consuming for the user to manage their listings. Well, they forgot to mention that they will also receive more money because of the change.
Also, they say that you can enter words in quotations or negative words against your keyword phrase so that you receive the correct response. In other words, your keyword phrase will not show up when those negative words are searched for. Well, do you know how time consuming the negative word process is? And, there's no way you can muster up all of the possible negative words that could be searched for so that your listing will not appear. Absolute CRAP, to term your expression.
The terrible trio you mention in your article plus Overture have gradually swung towards "God" like service providers. They have the power and the user is very much at effect.
Well, that's my 5 cents worth. After saying all of the above I am a user of these services but have been working for a long time now finding other ways and means of marketing and promotion so that all of our eggs are not in the one basket. I have, in the main, been exchanging links with other websites plus placing relatively inexpensive ads on websites that have similar services to ours."
I love getting e-mails like that! That tells me that some of you are finally starting to "get it."
Give yourself the power! Claim your independence! Find alternative ways to attract traffic to your website. If you do that, one day you'll realize you really don't need the search engines after all. I guarantee it!
About The Author
Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: firstname.lastname@example.org
Visit his website at: http://www.lets-make-money.net
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news
Points to Consider Before Hiring an SEO Company for Your Business - Times Square Chronicles (press release)
Keywords are the "KEY" to a Popular and Profitable Web Site
Keyword Research will reveal answers to 3 critical questions:1. Is there a demand for what your site offers? If not, you need to keep moving down your list until you find something that people are already looking for.
Do Not Ever Link to a Site Without Doing This First!
Links are a crucial part of attaining high search rankings, but you must be very careful about to whom you link. I'm going to help you develop a simple link strategy for your website that will help you decide which sites to link to so you're making your way up the search engine rankings and not accidentally hurling yourself backwards.
Why Optimize Your Site For Search Engines?
Sometimes a search engine optimization company will miss that glaring question posed by potential clients and assume the benefits of search engine optimization are obvious to everyone. While shelling out a couple thousand on an SEO campaign is common sense to some, others may find it hard to part with the cash unless they know it is an investment in their business that is sure to bring a good return.
Google Patent Application - SEO Highlights
The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:"A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on the one or more types of history data.
Not Ranking High Enough on Search Engines? Here's Some Help!
Search engines are frugal things. (Froogle, too, haha! Sorry, lame joke) They take many, many things into consideration when ranking your pages.
Google Has No Content On Page
One of the post from My SEO world Meet Up Group?.!One of my Friend posted"Best example is google and yahoo and other good Search engines, they are not using Meta tags, keyword and description.
Search Engine Optimization for Everyone
There are many facets to SEO and the search engines continually change their methods of indexing sites to help prevent the same sites from staying up in the ranks all the time.Here are some strategies we have personally used with our web design firm:1.
3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw
Tip 1 - Hide And SeekDo not use hidden text on your website. This means having words and phrases in your pages somewhere that can't be seen to the naked eye.
London Bombings and Number Patterns
Firstly, let me say that I am sure all our thoughts went out to the victims, their families and friends of these bombings, and other incidents where innocent people lose their lives. Secondly, an SEO ezine is not the place to debate the rights and wrongs of such events.
Six Reasons Why Your Alexa Rating Is Still Important
1. Additional Exposure For Your Site.
How To Get Listed In Google For Free
Google does not accept payment for inclusion in their main index - so anyone that's at the top is there through hard work and perseverance, or through paying a company such as NikkiPilkington.com to do the hard work for you.
How to Build Massive Keyword Lists
As keyword marketing becomes more and more expensive and competitive, it has become essential when building your lists to focus on the maximum number of phrases and their variations that a surfer might enter into the search engines.Why?Because according to Amit Singhal, principal scientist at Google, a guy who really should know what he's talking about, over 50% of the 200 million searches performed a day have never been searched before.
Twelve Steps to Higher Search Engine Placement
Recent studies suggest that more than 80% of new visitors to any web site get there as a result of a search engine query. If this study is to believed, it certainly suggests that working to get high rankings in the search engines might be the most effective thing you can do to bring traffic to your site.
Affordable Small Business SEO: 5 Common SEO Errors and How to Fix Them
Don't put the cart before the horse.You can't do SEO (optimize your web site for search engines) until you've researched keywords.
See How The New Kicked Up Google Sitemap Can Get You Indexed Faster and Ranked Higher!
Does Creating a Google Site Map and Telling Google About it get your Work at Home Business Web Page Indexed Faster? Google Visited My Home Based Business Web Page the Same Day I Uploaded my Site Map. It stands to reason anything you can do make it easier for Google to Index your Work at Home Business Online Business get a Google Ranking.
The Other Side of the Search Gods Abracadabra!
Thousands of servers ..
Google Bring Deskbar Search To Windows Desktop. Now Any Website Can Take Advantage Of This
Google's premier of desktop search proves that the desktop is an extremely valuable marketing real estate. Google, which holds about 75% of the Internet search market, just introduced "Deskbar" - a small desktop application that allows users to search Google directly from their desktops.
The Search Engine Of The Future: Mobility Has A Pricetag
We all know the ease of using a search engine to garner information from around the world in microseconds. We've gotten accustomed to accessing these for the price of our hookup to the internet, be it dial-up, cable or wireless.
The Small Screen SEO!
First of all, What is SEO? SEO stands for Search Engine Optimization and is the art of making your pages efficient for search engine robots in order to get your site listed in the top of their results, preferrably on the first page and within the top 10. We can easily achieve this if we know how the search engine is reading our sites, so we can further tweak our pages and make it to the top.
Submitting to the Search Engines and WebCrawlers
When you want your brand new site to be indexed into major search engines, you usually go to their free submit page and submit your website, correct? Seems like the right thing to do, right?Well, many people fail to realize that not submitting your site is usually better than actually submitting it.Let, me explain.
|home | site map|