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See No Google, Hear No Google, Speak No Google
That's right - I dreamt of a World Wide Web without the Googlopoly. And let me tell you - it was a scary place. Well the thing is - at first I thought it was frightening - but as the nightmare went on it started feeling less scary as I began to realise that I no longer had to check my rankings every day, worry about how my website was built from a 'Google perspective' and constantly battle over positions with my online competitors. And this got me to thinking.. What Would The World Be Like If Google Didn't Exist? Exactly the same really. Okay - the world Wide Web would be different, but would it really be so bad? I think, that as website owners, we should behave as if Google doesn't exist. It is only by doing this that we can free ourselves from some of the chains that it has on us. Just take a step back a moment and think of the number of times you've visited Google purely to see where in the rankings your own site is listed. Quite a few times right? What about all those hours your spent researching how Google works and what changes you could make to your website to effect a positive effect on your ranking.. Sound familiar? Are You A Killer Google Zombie? So instead of all this wasted Google-Gazing - what would your website be like now if you had spent that time creating excellent new content? Or what if you had spent that time finding key partners in your industry and launching affiliate arrangements with them? Or what about if you sat down and really improved your homepage so that your conversion rate from visitors into sales increased two-fold? Don't you see? Your Google-tinted glasses are tainting your entire view of how to be successful on the web. Take off your GoogleSpecs - I urge you to smash them right now. From this moment onwards promise me that you will take steps to ignore the fact that Google exists and look for other ways of growing your website's profile and improving its capacity to make you money. Don't be a Killer Google Zombie! "Michael - You Ignore Google At Your Peril!" What? Wise up! I bet you there are thousands if not millions of hours wasted every single year by people Google-gazing, researching how it works, trying to beat the system, discussing it in online forums, trying to jump one position higher or pandering to the latest Google dance. Imagine how much better the web would be right now if these millions of hours had been spent on making websites more effective, more user-friendly, more informative, more enjoyable and more fun! The next time you find yourself being drawn into the Google-gazing trap just take a step back and think about how you could use the time to actually improve your website for those pink squishy things that actually buy from you - people! Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/
MORE RESOURCES: What Is Important to Know About SEO in 2021 The Southern Maryland Chronicle Content consolidation among winning SEO strategies, award winners say Search Engine Land How to Do a Content Gap Analysis for SEO Search Engine Journal How SEO works and how to use it to rank higher in search results - Business Insider Business Insider Video: Dawn Beobide on the importance of training your developers on SEO Search Engine Land International SEO for 2021 & Beyond: 9-Point Checklist for Success Search Engine Journal 17 SEO & Digital Marketing Expert Tips from SEJ eSummit 2021 Search Engine Journal All SEJ eSummit Presentations Are Now Online: Binge on SEO, PPC, Content & More Search Engine Journal How to Hire an Enterprise SEO Expert for Your Marketing Team Search Engine Journal Do Incognito Searches Affect SEO or Rankings Search Engine Journal Vlog #104: Dawn Beobide On Educating Your Developers On SEO (Part One) Search Engine Roundtable Top 5 SEO Examples For Manufacturers ThomasNet News Learn How to Take Your Enterprise SEO to a New Level at eSummit Search Engine Journal Google Ranks Webpages, Not Websites Search Engine Journal Get Started on your Law Firm SEO Action Plan The National Law Review SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more Search Engine Land SEJ eSummit Is TODAY: Accelerate Your SEO & Marketing for 2021 Search Engine Journal Healthcare SEO Fundamentals to Grow Your Medical Practice Search Engine Journal A Quick Guide to SEO for Non-Profits [Infographic] Social Media Today These Common SEO Mistakes Can Torpedo Your Rankings Builder Magazine No-Click Searches Require a New Way to Measure SEO Results Search Engine Journal WordPress All in One SEO Auto Updates Cause Backlash Search Engine Journal SEO Agencies and Professionals can Accurately Study their Digital Performance with a Keyword Rank Checker Seekers Time Tips to hire an SEO agency - - VENTS Magazine VENTS Magazine 87 Top eCommerce SEO Tips - Business 2 Community Business 2 Community Enterprise SEO in 2021: The Importance of Insights & Value of Action Search Engine Journal Congratulations to Joe Wheeler, our January Employee of the Month Internet Marketing News Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year Search Engine Land How to Improve Your SEO Ranking (4 Must-See Tips!) Business 2 Community Meet Rahul Dakare, the SEO expert making a fortune Hindustan Times Dealing With "This Is The Way Our Old SEO Did It" Search Engine Roundtable SEO Poll: SEO Content Priorities Search Engine Roundtable Skyrocket Your Brand’s Digital Media Presence With Umer Anees the SEO Expert From Pakistan Yahoo India News How your business can benefit from SEO Business MattersBusiness Matters Stellar SEO Creates a New Division Providing Law Firm SEO Services - Press Release - Digital Journal Image: 7 SEO Digital Marketing Trends for 2021 Business 2 Community International SEO Roundup - what are the differences between countries when developing their SEO? MintTwist Blog Miami SEO Agency Tips On Google Maps Marketing Programming Insider Global SEO Platforms Market 2025: SharpSpring, AgencyAnalytics, Oracle Market ing Cloud, KIZEN, Act-On, etc. NeighborWebSJ Enough With The B.S. Resolutions: In 2021 We Optimize Them Search Engine Journal Infidigit bags SEO mandate for cure.fit ETBrandEquity.com Gozoop wins integrated media, SEO mandate for EuroSchool group ETBrandEquity.com SEO Software Market Analysis by Region Analysis and Business Development, By 20 Business-newsupdate.com No need to search far for tips on SEO Worcester News Turrem Is Offering a Buy 1 Give 1 Listing Package to Benefit Small Local Businesses Send2Press Newswire True Beauty ending: Will Seo Jun break up with Ju Gyeong? Read current speculations - Republic World Google Reportedly Blocking Australian News From Search Search Engine Journal 3 PR and marketing trends to watch in 2021 AZ Big Media SEO Software Market Set to Register healthy CAGR During Forecast (2021-2025) – NeighborWebSJ NeighborWebSJ How to Optimize Your Website for Local Search in 2021 Business 2 Community 5 cute moments from True Beauty: Seo Jun, Lee Su Ho, Ju Gyeong’s love triangle and more Republic World Junior SEO Analyst job, Cape Town Bizcommunity.com How to Learn SEO: A U.S. News Guide U.S. News & World Report SEO 101: Get Your SEO Guide for Beginners [EBOOK] Search Engine Journal 3 Things You Must Know About SEO in 2021 Search Engine Journal RIP antiquated SEO: Google’s guidelines stress quality content Digital Commerce 360 YouTube SEO for Beginners: 10 Best Practices to Get You Started Search Engine Journal 10 Reasons Why SEO Doesn't Work Search Engine Journal 3 Steps to Better Content: Power up Your SEO with Audience Understanding Search Engine Journal The 10 Commandments Of SEO Forbes How to Turn SEO Into a Measurable Revenue Generator Search Engine Journal The 3 main components of SEO AZ Big Media The Complete Guide to SEO for Course Creators Entrepreneur |
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