List Building vs. Search Engine Optimization
It seems the excitement about search engine optimization fades in and out from time to time. The more people talk about search engine optimization (SEO) the more it seems to be the logical choice for bringing customers to your site. However, there are some points that I haven't seen anyone else make as of yet about the effectiveness of SEO versus the effectiveness of building a responsive list. I think you'll be surprised to see which one comes out on top.
Rules and Regulations
There are rules and regulations for almost everything in life. List building and SEO are no different.
Rules for SEO: Your HTML coding has to be just so in order to rank highly on the engines. Your copy (text) also needs to include specific keywords a certain number of times in specific places or you might not be accepted. And if you are accepted, unless you follow all the "dos" and "don'ts" of SEO, you'll likely not see the top 10? or even the top 50.
Rules for List Building: Offer a good product or service; notify your list about it, and watch the sales come in.
The Only Constant Is Change
If you do get accepted in the search engines, you might be tempted to rest easy. Don't! As we've seen in recent months, search engines can change their policies and ranking orders at the flip of a switch. If you depend on search engines for all your traffic, such a change could leave you completely out of business. Not good!
Lists on the other hand are built from loyalty? not rules and regulations. The people who subscribe to your list, ezine, or newsletter are there because they want to be. They've come to you because you offer them something of quality? something unique.
If you change the design or copy on your site, it won't matter one bit to the members of your list. They'll still be there for you. If the search engines decide they're only going to list sites that use the colors blue, green, and purple? it won't affect you at all.
Sales vs. Leads
Truth be known, SEO only drives "leads" to your site? not sales. On the other hand, list building puts your offer in front of those who have already checked you out, decided they liked what you had to say, and chose to stick with you. These are loyal, pre-qualified individuals who are waiting to receive your next mailing and purchase your next product.
Free, Automatic, and Viral
Lastly, list building can be done at no cost. List building can happen automatically and can (and should) be a viral process.
If you produce a quality list that offers something of value, others will want to tell their friends about you. This process of automatic, viral marketing costs you nothing whatsoever and works like a dream because your subscribers are making unsolicited recommendations to those who trust them.
This process not only drives new subscribers to your list, but also ultimately makes new sales for you.
Search engines, on the other hand, do not operate virally. While some are free, many charge for the "opportunity" to be reviewed for inclusion. Still others charge on a pay-per-click basis, which can get very costly without ever bringing in one sale.
When all is said and done, which one is better? Lists or search engines? While both can have an important role in your marketing plan, if what you're looking for is the generation of more sales? building a responsive list simply can't be beat.
About The Author
How - exactly - do you build a list that delivers an automated, consistent, monthly income? Robert Gwuzd and Ian Herculson have teamed up to offer you "The Opt-In Strategy," a powerful, FREE EBOOK designed to show you specifically how to build a list of thousands who will consistently buy from you. Best of all? this ebook COSTS YOU NOTHING. Download it now at http://www.opt-insolution.com
5 Critical SEO Metrics Every Business Should Track Business 2 Community
SEO: Why It Matters in Today's Market RisMedia.com
In uncertain times, jump start your SEO TechCrunch
Understanding Core Web Vitals for SEO Practical Ecommerce
After Doing On-Page SEO – What's Next? Search Engine Journal
Stock Photography Impact on SEO Search Engine Journal
In a Year of Worsts, SEO Just Became the Best Search Engine Journal
Basic guide to SEO Business MattersBusiness Matters
Search & Destroy: SEO, Search Marketing & Heavy Metal Music [PODCAST] Search Engine Journal
Enterprise SEO: Communication Within Your SEO Teams Search Engine Journal
Keyword Data Accuracy & Data Manipulation by SEO Tools [In-Depth Study] Search Engine Journal
Top 5 SEO Optimization Strategies for Your Website Business 2 Community
Measuring SEO Value Beyond Rank & File: How to Attribute Content Value Search Engine Journal
What Is Better for Product Pages & SEO: Content or Backlinks? Search Engine Journal
SEO: The Job Creator For 2020 And Ahead Entrepreneur
Facing the challenges of SEO now and in the future Casino Beats
How to Show the Value of Local SEO Search Engine Journal
Manager, Outlet Comm Affiliate & SEO job with Coach | 142133 The Business of Fashion
3 Pillars of SEO Marketing: Keywords, Content & Backlinks Business 2 Community
The Most Common Website Mistakes Affecting Your SEO in 2020 [Infographic] Social Media Today
How to Use Google My Business to Boost Your Content & SEO Search Engine Journal
How Natural Language Generation Changes the SEO Game Search Engine Journal
Google: Scoring 100 In SEO In Lighthouse Doesn't Make You A Good SEO Search Engine Roundtable
Will Repeatedly Searching & Clicking My Site Increase Rankings? Search Engine Journal
SEO Executive for Centre for Science and Environment Centre for Science and Environment
Paywalls, SEO, and the Need for a Damn Good Brand Business 2 Community
SEO Agency-Client Communication: Adapting Campaigns for the New Normal Search Engine Journal
SEO Content Marketing Strategist (Contract to Hire) - SailPoint Built In Austin
The Importance of Infographics in SEO Internet Marketing News
The Importance of an SEO Audit with Brian Harnish [PODCAST] Search Engine Journal
How to Create Location Pages to Boost Local SEO and Drive Traffic Fast Business 2 Community
Get Better Results in Search With These 4 SEO Tools Business 2 Community
How to Use 404 Pages to Boost Your SEO Business 2 Community
Search Engine Optimization (SEO) Tools Market Growth By Manufacturers, Type And Application, Forecast To 2026 - 3rd Watch News
Search Engine Optimization (SEO) Tools Market Growth By Manufacturers, Type And Application, Forecast To 2026 3rd Watch News
Search Engine Optimization (SEO) Software Market Share, Growth, Demand, Trends, Forecast To 2020-2024 - 3rd Watch News
Search Engine Optimization (SEO) Software Market Share, Growth, Demand, Trends, Forecast To 2020-2024 3rd Watch News
It's Okay To Not Be Okay actress Seo Ye Ji REFUSES to sport a bikini due to this traumatic experience - PINKVILLA
It's Okay To Not Be Okay actress Seo Ye Ji REFUSES to sport a bikini due to this traumatic experience PINKVILLA
IMB workers share nothing but blood of Jesus can heal Kentucky Today
Covid-19 Impact on Global Search Engine Optimization (SEO) Software Market value chain, upcoming trends and forecasts to 2027 - 3rd Watch News
Covid-19 Impact on Global Search Engine Optimization (SEO) Software Market value chain, upcoming trends and forecasts to 2027 3rd Watch News
Google: Landscape Orientation For Web Sites Does Not Impact SEO Search Engine Roundtable
Covid-19 Impact on Global SEO Software Market 2020 Segmentation, Demand, Growth, Trend, Opportunity and Forecast to 2021 - Jewish Life News
Covid-19 Impact on Global SEO Software Market 2020 Segmentation, Demand, Growth, Trend, Opportunity and Forecast to 2021 Jewish Life News
Watch: Kim Soo Hyun And Seo Ye Ji Show Unique Method Of Rehearsing Lines In “It's Okay To Not Be Okay” - soompi
Watch: Kim Soo Hyun And Seo Ye Ji Show Unique Method Of Rehearsing Lines In “It's Okay To Not Be Okay” soompi
SEO Oxford | Stand out on Google & Bing Blue Snapper Internet Marketing
SEO Tracker: Oddschecker leads the market as football comes out of lockdown, although Paddy Power closes the gap - EGR Global
SEO Tracker: Oddschecker leads the market as football comes out of lockdown, although Paddy Power closes the gap EGR Global
SEO Software Market Size, Global Analytical Overview, Key Players, Technologies, Trends and Forecast To 2026 - Owned
SEO Software Market Size, Global Analytical Overview, Key Players, Technologies, Trends and Forecast To 2026 Owned
BellTroX says it just helped out some private eyes. Honda's incident investigation continues. SEO for crime. Patch Tuesday notes. - The CyberWire
BellTroX says it just helped out some private eyes. Honda's incident investigation continues. SEO for crime. Patch Tuesday notes. The CyberWire
Japanese film starring Choi Hee-seo to hit Seoul early 2021 The Korea Herald
Kim Soo Hyun as Seo Ye Ji's safety pin benefits It's Okay To Not Be Okay; Once Again rating skyrockets - PINKVILLA
Kim Soo Hyun as Seo Ye Ji's safety pin benefits It's Okay To Not Be Okay; Once Again rating skyrockets PINKVILLA
How to evaluate content quality with BERT Search Engine Land
Watch: Kim Soo Hyun, Seo Ye Ji, And Oh Jung Se Crack Up While Filming “It's Okay To Not Be Okay” In Medieval Costumes - soompi
Watch: Kim Soo Hyun, Seo Ye Ji, And Oh Jung Se Crack Up While Filming “It's Okay To Not Be Okay” In Medieval Costumes soompi
Local SEO Tools & Software Market Growth By Manufacturers, Type And Application, Forecast To 2026 - 3rd Watch News
Local SEO Tools & Software Market Growth By Manufacturers, Type And Application, Forecast To 2026 3rd Watch News
'It's Okay to Not be Okay': Seo Ye-ji labeled a fashion icon as fans ask 'can anybody's waist be that small'? - MEAWW
'It's Okay to Not be Okay': Seo Ye-ji labeled a fashion icon as fans ask 'can anybody's waist be that small'? MEAWW
'I could be dating Justin Bieber too': Here's how Park Seo-joon had rubbished dating rumours with Park - DNA India
'I could be dating Justin Bieber too': Here's how Park Seo-joon had rubbished dating rumours with Park DNA India
SEO: Back To Basics Forbes
3 Skills to Build and Renovate Your Digital Portfolio Business 2 Community
Top 5 reasons why you need SEO AZ Big Media
SEO Software Market 2020- Global Industry Analysis by Key Players, Share, Segmentation, Consumption, Growth, Trends and Forecast by 2021 - Owned
SEO Software Market 2020- Global Industry Analysis by Key Players, Share, Segmentation, Consumption, Growth, Trends and Forecast by 2021 Owned
Global Local SEO Tools and Software Market Expected To Reach Highest CAGR By 2025: SEMrush, Whitespark, SE Ranking, Moz Local, Reputation.com, BirdEye etc. - 3rd Watch News
Global Local SEO Tools and Software Market Expected To Reach Highest CAGR By 2025: SEMrush, Whitespark, SE Ranking, Moz Local, Reputation.com, BirdEye etc. 3rd Watch News
10 SEO Tips to Implement in 2020 SmarterCX
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
Design: Making SEO Look Good Forbes
The 10 Commandments Of SEO Forbes
Yoon Hyun Min, Hwang Jung Eum, And Seo Ji Hoon Have A Surprising Encounter In “To All The Guys Who Loved Me” - soompi
Yoon Hyun Min, Hwang Jung Eum, And Seo Ji Hoon Have A Surprising Encounter In “To All The Guys Who Loved Me” soompi
SEO in 2020: Going Beyond Google Search Engine Journal
5 Ways SEO & Web Design Go Together Search Engine Journal
6 Ways to Know If Your SEO Is Broken Practical Ecommerce
Why SEO is More Important than Ever BOSS Magazine
How To Rank High On MSN Search
The new MSN Search is quickly gaining popularity among internet search engine users. Google still being the #1 search engine with Yahoo in #2, and MSN in a strong #3.
Sitemaps 101 - Back to SEO School
Sitemaps are without doubt one of the most often ignored and undervalued aspects of search engine optimization. You've probably spent a huge amount of time working on pages of original content, keyword density and getting incoming links but never once spared a thought for a sitemap for your new creation.
Google Sitemaps Explained - How To Use Google Sitemaps
Three Ways To Index Your Site With Google Sitemaps [Difficult, Hard, And Easy]Google has recently implemented a program where any webmaster can create a Sitemap of their Site and submit it for indexing by Google. It is a quick and easy way for you to keep your site constantly indexed and updated in Google.
RSS Feeds - a Website Owners Friend in Disguise
We've all heard about it-it seems like all the buzz right now in the search engine marketing industry is RSS. If you're a website owner, than there are two ways your website can benefit from using RSS on your website-you can provide an RSS feed or, for the not-so-technically-inclined folks like me, you can use an RSS feed to keep your site's content fresh.
HTML and Search Engine Optimization - What You Dont Know Can Kill You
When it comes to search engine optimization there is a lot of information available, some accurate, some not. If you really want to know what is going on regarding your website and how to best optimize it for good results with the search engines, you need to do some SEO research.
Link Popularity Explained and How To Build Links
Link popularity is the single most influential factor for determining how well a web site will perform in search engine rankings. A web site's link popularity is computed from the number and more importantly, the quality of links pointing to a web site.
Search Engine Traffic: Winning With Content
Targeted traffic is the lifeblood of any online business. The best source of free-targeted traffic to your site is the search engines.
How to Google; or How to be Easily Distracted
I set out with the intention of writing a self improvement type article with an original temporary working title of 'How To Overcome Fear'.Being the sound marketing man that I am though, my first action was to research whether this was relevant to many peoples lives.
Google has an Achilles Heal - Will Their Competitors Notice?
Even though Google Revenues continue to soar, the hidden problem that may stifle growth and may even allow Yahoo or MSN to overtake the paid search market in the future lies in two critical phrases: Customer Support, and Customer TrainingApproximately 40% of the small businesses we have surveyed have tried Adwords in the past and failed, and some of them have tried multiple times. In some markets the percentage is closer to 60%.
Search Engine Updates vs. SEO
Webmasters always anxiously wait for a search engine update. Those who rank well want to see their sites get even better.
Get More Cosmetic Surgery Patients From The Web
It's no surprise that dominant cosmetic surgery practices also have a dominant web site and presence. More than ever, cosmetic surgery patients utilize the Internet to help select a credible surgeon.
Simple Way to Get High Pagerank
Everyone knows that if your website has a high Google Pagerank, you have all chances to reach good search engine positions, to get serious partners, or simply get more money selling text links.But how to get a high Pagerank? (Let's clarify: saying 'high Pagerank', we mean at least PR6)Of course there are many different ways.
How Real SEO Analysis Works
If you're serious about SEO, you need to know how to analyze the information you uncover.A decade ago, businesses were wondering whether they need to be part of the Internet.
Most Overlooked Search Engine Optimization Technique
Some of the basics when it comes to SEO and getting high ranking in search engines starts with using a keyword and then placing it strategically throughout the website in content, title, headline, etc. Using the keyword multiple times in your content is great, but lets look at something that a lot of websites completely overlook.
Do You Have a Bad SEO Company, or Are You Just a Bad Client?
I admit it, our SEO services are pretty bad.Speaking of bad, the Beatles couldn't sing a tune, John Grisham has never written a decent novel, Dell makes crappy computer's, TiVo's and iPods suck, the Lord of the Rings movies lacked imagination and video killed the radio star.
The Simple Formula To Search Engines
Search engines are one of the best tools to bring targeted traffic to your business. Millions of people are always using them every day to search for information that's suitable to them.
Google Sitemaps: 7 Benefits You Cant Ignore
Google Sitemaps enables Webmasters to Directly Alert Google to Changes and Additions on a Website and that's just one of 7 Benefits.Telling search engines about new pages or new websites use to be what the submission process was all about.
Google's Siren Call - Is It Crashing Your Search Engine Marketing?
It's difficult to dispute the rational behind the rant since Google continues to outpace its rivals in popularity with an 89% "strongly positive experience" rating from an opinion poll of U.S.
One Way Link Building Secures Long Term Ranking Results
One-way link building is a great way to improve your link popularity and ranking in the search engines. One-way links are more difficult to obtain than traditional reciprocal links, but pay off in securing solid long-term search engine ranking results.
3 Deadly Search Engine Marketing Sins
My inbox this week provided glaring examples of three all too common rookie search engine marketing mistakes. What you could call three deadly search engine marketing sins.
|home | site map|