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SEO Information |
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List Building vs. Search Engine Optimization
It seems the excitement about search engine optimization fades in and out from time to time. The more people talk about search engine optimization (SEO) the more it seems to be the logical choice for bringing customers to your site. However, there are some points that I haven't seen anyone else make as of yet about the effectiveness of SEO versus the effectiveness of building a responsive list. I think you'll be surprised to see which one comes out on top. Rules and Regulations There are rules and regulations for almost everything in life. List building and SEO are no different. Rules for SEO: Your HTML coding has to be just so in order to rank highly on the engines. Your copy (text) also needs to include specific keywords a certain number of times in specific places or you might not be accepted. And if you are accepted, unless you follow all the "dos" and "don'ts" of SEO, you'll likely not see the top 10? or even the top 50. Rules for List Building: Offer a good product or service; notify your list about it, and watch the sales come in. The Only Constant Is Change If you do get accepted in the search engines, you might be tempted to rest easy. Don't! As we've seen in recent months, search engines can change their policies and ranking orders at the flip of a switch. If you depend on search engines for all your traffic, such a change could leave you completely out of business. Not good! Lists on the other hand are built from loyalty? not rules and regulations. The people who subscribe to your list, ezine, or newsletter are there because they want to be. They've come to you because you offer them something of quality? something unique. If you change the design or copy on your site, it won't matter one bit to the members of your list. They'll still be there for you. If the search engines decide they're only going to list sites that use the colors blue, green, and purple? it won't affect you at all. Sales vs. Leads Truth be known, SEO only drives "leads" to your site? not sales. On the other hand, list building puts your offer in front of those who have already checked you out, decided they liked what you had to say, and chose to stick with you. These are loyal, pre-qualified individuals who are waiting to receive your next mailing and purchase your next product. Free, Automatic, and Viral Lastly, list building can be done at no cost. List building can happen automatically and can (and should) be a viral process. If you produce a quality list that offers something of value, others will want to tell their friends about you. This process of automatic, viral marketing costs you nothing whatsoever and works like a dream because your subscribers are making unsolicited recommendations to those who trust them. This process not only drives new subscribers to your list, but also ultimately makes new sales for you. Search engines, on the other hand, do not operate virally. While some are free, many charge for the "opportunity" to be reviewed for inclusion. Still others charge on a pay-per-click basis, which can get very costly without ever bringing in one sale. When all is said and done, which one is better? Lists or search engines? While both can have an important role in your marketing plan, if what you're looking for is the generation of more sales? building a responsive list simply can't be beat. About The Author How - exactly - do you build a list that delivers an automated, consistent, monthly income? Robert Gwuzd and Ian Herculson have teamed up to offer you "The Opt-In Strategy," a powerful, FREE EBOOK designed to show you specifically how to build a list of thousands who will consistently buy from you. Best of all? this ebook COSTS YOU NOTHING. Download it now at http://www.opt-insolution.com
MORE RESOURCES: What Is Important to Know About SEO in 2021 The Southern Maryland Chronicle Content consolidation among winning SEO strategies, award winners say Search Engine Land How to Do a Content Gap Analysis for SEO Search Engine Journal Video: Dawn Beobide on the importance of training your developers on SEO Search Engine Land How SEO works and how to use it to rank higher in search results - Business Insider Business Insider International SEO for 2021 & Beyond: 9-Point Checklist for Success Search Engine Journal 17 SEO & Digital Marketing Expert Tips from SEJ eSummit 2021 Search Engine Journal All SEJ eSummit Presentations Are Now Online: Binge on SEO, PPC, Content & More Search Engine Journal Vlog #104: Dawn Beobide On Educating Your Developers On SEO (Part One) Search Engine Roundtable How to Hire an Enterprise SEO Expert for Your Marketing Team Search Engine Journal Do Incognito Searches Affect SEO or Rankings Search Engine Journal Top 5 SEO Examples For Manufacturers ThomasNet News Learn How to Take Your Enterprise SEO to a New Level at eSummit Search Engine Journal Google Ranks Webpages, Not Websites Search Engine Journal Get Started on your Law Firm SEO Action Plan The National Law Review SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more Search Engine Land SEJ eSummit Is TODAY: Accelerate Your SEO & Marketing for 2021 Search Engine Journal Healthcare SEO Fundamentals to Grow Your Medical Practice Search Engine Journal A Quick Guide to SEO for Non-Profits [Infographic] Social Media Today These Common SEO Mistakes Can Torpedo Your Rankings Builder Magazine No-Click Searches Require a New Way to Measure SEO Results Search Engine Journal WordPress All in One SEO Auto Updates Cause Backlash Search Engine Journal SEO Agencies and Professionals can Accurately Study their Digital Performance with a Keyword Rank Checker Seekers Time Tips to hire an SEO agency - - VENTS Magazine VENTS Magazine 87 Top eCommerce SEO Tips - Business 2 Community Business 2 Community Enterprise SEO in 2021: The Importance of Insights & Value of Action Search Engine Journal Congratulations to Joe Wheeler, our January Employee of the Month Internet Marketing News Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year Search Engine Land How to Improve Your SEO Ranking (4 Must-See Tips!) Business 2 Community Meet Rahul Dakare, the SEO expert making a fortune Hindustan Times Dealing With "This Is The Way Our Old SEO Did It" Search Engine Roundtable SEO Poll: SEO Content Priorities Search Engine Roundtable Skyrocket Your Brand’s Digital Media Presence With Umer Anees the SEO Expert From Pakistan Yahoo India News Stellar SEO Creates a New Division Providing Law Firm SEO Services - Press Release - Digital Journal How your business can benefit from SEO Business MattersBusiness Matters Image: 7 SEO Digital Marketing Trends for 2021 Business 2 Community International SEO Roundup - what are the differences between countries when developing their SEO? MintTwist Blog Miami SEO Agency Tips On Google Maps Marketing Programming Insider Global SEO Platforms Market 2025: SharpSpring, AgencyAnalytics, Oracle Market ing Cloud, KIZEN, Act-On, etc. NeighborWebSJ Enough With The B.S. Resolutions: In 2021 We Optimize Them Search Engine Journal Infidigit bags SEO mandate for cure.fit ETBrandEquity.com Gozoop wins integrated media, SEO mandate for EuroSchool group ETBrandEquity.com SEO Software Market Analysis by Region Analysis and Business Development, By 20 Business-newsupdate.com No need to search far for tips on SEO Worcester News Turrem Is Offering a Buy 1 Give 1 Listing Package to Benefit Small Local Businesses Send2Press Newswire True Beauty ending: Will Seo Jun break up with Ju Gyeong? Read current speculations - Republic World Google Reportedly Blocking Australian News From Search Search Engine Journal 3 PR and marketing trends to watch in 2021 AZ Big Media SEO Software Market Set to Register healthy CAGR During Forecast (2021-2025) – NeighborWebSJ NeighborWebSJ How to Optimize Your Website for Local Search in 2021 Business 2 Community 5 cute moments from True Beauty: Seo Jun, Lee Su Ho, Ju Gyeong’s love triangle and more Republic World Junior SEO Analyst job, Cape Town Bizcommunity.com How to Learn SEO: A U.S. News Guide U.S. News & World Report SEO 101: Get Your SEO Guide for Beginners [EBOOK] Search Engine Journal 3 Things You Must Know About SEO in 2021 Search Engine Journal RIP antiquated SEO: Google’s guidelines stress quality content Digital Commerce 360 YouTube SEO for Beginners: 10 Best Practices to Get You Started Search Engine Journal 10 Reasons Why SEO Doesn't Work Search Engine Journal 3 Steps to Better Content: Power up Your SEO with Audience Understanding Search Engine Journal The 10 Commandments Of SEO Forbes How to Turn SEO Into a Measurable Revenue Generator Search Engine Journal The 3 main components of SEO AZ Big Media The Complete Guide to SEO for Course Creators Entrepreneur |
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