How To Choose Keywords Before they Skyrocket in Popularity
Long before the days of researching phrases with the helpful online resources of today, the art of keyword/phrase selection was often left just to guesswork. However, guesswork by today's highly competitive standards is just not good enough. So how is it possible to select a powerful traffic-pulling phrase in this fashion without researching it in real time? Better yet, is it possible to choose such a phrase and get positioned before it becomes popular?
Well of course it requires some research, but in a slightly different way. Every single day, we have a world of information that happens all around us. With all of the focus on the Internet these days, we need to also consider giving our attention to other medias as well. We have television programs, we have the news and the radio which all bring us current and upcoming events. With the news itself, there are often many ideas that can help the SEO to really think and plan ahead for some truly unique optimization strategies. I am talking about the potential of developing part of your client strategy around an upcoming newsworthy event. Of course it needs to be relevant and useful to the target audience. It also needs to genuinely "relate".
If at first, it does not sound that exciting, let's think about it and give you an example.
Here is a simple example.
If I were promoting a video store online right now, one of the things that I might be doing would, would be to optimize a page for the single search phrase "Johnny Eck." Perhaps an information or a tribute page would work.
But wait....Who was Johnny Eck, you ask?
A way back in 1932, there was a movie by Todd Browning called "Freaks" starring a man named Johnny Eck. The film "Freaks" was about the fictionalized lives of physically and mentally challenged people who, in them days, were exploited in what were commonly called "freak shows". Johnny Eck just so happen to be born into this world without the lower half of his body and was just one of the "main actors" exploited in this rather unusual film which marked the end of Todd Browning's career as a Director.
Although you may have never heard of Johnny Eck, in over 60 years you can count on the fact that everyone will soon know who he is. The film "Freaks" (1932) already has a tremendous cult film following around the world.
So why optimize a page for a film which is over 70 years old?
What many people may not be aware of, is that a brand new movie based on the lives of Johnny Eckhardt is currently being produced. The new movie has a big budget, good script, and you can be certain that many, many people are going to plan to see this film on it's release. There's no way to predict for certain, but it'll probably be quite a blockbuster.
Simple Strategy: Optimize well and relate to the audience
As part of the strategy, you could prepare this optimized page offering to sell the old movie, which is now available on video. On the same page, I would talk about the film. I would write about my remembrances of seeing it for the very first time. As strange as the film is, it makes quite a statement about the how so called "normal looking" people can be very cruel.
You could talk about the film, review it. Talk about how it made you feel. Really try to relate to the audience. In creating the content, you would write for voice, just like you were talking to an old friend. At the same time, offer some trivia or anecdotes about how the film was made. I would prepare the page and get it ranked firstly for the phrase "Johnny Eck" and perhaps secondly around the name of the old film.
The Traffic Payoff:
Usually when a new "big name" movie is released, there is always a tremendous flurry of activity on the Internet by movie goers who enjoy looking up information about it. When they start searching for info on the new film and your pages come up in the top ten, they'll also be reminded about the old film and quite possibly want to purchase it. In this type of promotion, don't take the page down after the movie comes out because you may get double waves of heavy traffic. Actually, if you're lucky the whole routine is going to happen all over again when it's released on video usually six to eight months later. Might there be a third wave when it finally makes it to DVD?
Fine Tune Your Thinking:
Think along these lines, now ask yourself if there may be value to optimizing a page around other big events that are definitely scheduled to happen. The use of a new movie release is only one idea, amongst hundreds of others. If you practice thinking this way, you can develop strategies for retail, professional clients or even business-to-business Web sites. Newsworthy events happen all the time.
These are only a few quick examples but learn to think laterally about news events. Take full advantage of the media in its entirety to bring maximum benefit to your clients. It's just a matter of paying close attention to those big scheduled events and creatively examining how these might benefit a your strategy.
In the scenario I explained above, it would be ideal for a video store who is selling old classic films to (if they have any films available starring Johnny Eck) to take advantage of the public interest that might be generated by a new movie.
By the time the film is released, (assuming it is created at all) I expect there will be a flurry of interest about this actor's life and any old films he may have appeared in.
About The Author
John Alexander is the Co-Director of Training of Search Engine Workshops with Robin Nobles. Together, they teach 2-day beginner, 3-day advanced, and 5-day all-inclusive "hands on" search engine marketing workshops in locations across the globe. John also teaches online search engine marketing courses through http://www.onlinewebtraining.com, and he's a member of Wordtracker's official question support team.
How SEO Has Evolved (And What's Next) Forbes
Today, disciplines like paid ads and email blasts are being joined by voice, video and image searches, as well as artificial intelligence.
New ways to approach SEO in 2019: Accountability and customer experiences Search Engine Land
As all of the technological advance and possibility looms large on the 2019 horizon, this just might be the most exciting planning season yet for marketers.
International SEO Considerations with Aleyda Solis [PODCAST] Search Engine Journal
Optimizing a global website for international search is no easy feat. Learn the top things to consider when doing international SEO for your website.
SEO process on a digital marketing campaign plan Augusta Free Press
New to the world of digital marketing? Made the plans and goals of your company for the upcoming year, so you want to market your website? Does SEO and ...
SEO: 6 Ways to Optimize Category Pages Practical Ecommerce
Category pages are important to optimize because they target the keywords that consumers search for. But it can be difficult since the pages tend to have little ...
Boost Your Site's Google Ranking With This $20 SEO Software Entrepreneur
There's a running joke among marketing professionals that the best place to hide a dead body is on page two of Google search results. That's because research ...
Top 36 SEO Insights of the Year from Google’s John Mueller Search Engine Journal
5 Overused SEO Phrases to Nix & 5 Hot Phrases That Are In Search Engine Journal
Let's leave tired SEO phrases in the dust and adopt a vocabulary that matches the present state of online marketing and works better with our audiences.
Track your website's SEO performance wherever you go with SerpCloud Pro! Windows Central
Companies that live online are all about Search Engine Optimization (SEO), and the most successful ones have the right tools to track their SEO rankings in real ...
10 Types of Client Behavior That Drive Every SEO Professional Insane Search Engine Journal
You've probably encountered all of them, but here are 10 client behaviors that are guaranteed to make any SEO professional a little crazy.
Is it too late to do SEO for the holidays? Econsultancy
Thanksgiving, Black Friday, and Cyber Monday are behind us, and it might seem like any holiday related campaigns that weren't put in motion by now would be ...
9 Important SEO Habits You Should Adopt Now Search Engine Journal
Want to improve your strategies and skills to move the needle even more for your organizations and clients? Then build these nine SEO habits.
Don’t skip these critical recurring SEO tasks Search Engine Land
No matter how perfectly you've optimized a website, it will always require constant maintenance. This is because figuratively speaking, much like a vehicle, there ...
Technical SEO in the wild: Real-world issues and fixes Search Engine Land
A lot of what is written about technical search engine optimization is pure theory; ideal-world scenarios of how websites should interact with search engine ...
How SEO & PPC Keyword Research Can Work Together Search Engine Journal
Search marketers can learn a lot by analyzing each other's data. Here's how you can inform your SEO and PPC strategies with keyword research.
Facebook confirms searches performed off the platform do not influence Facebook search results. Nov 30, 2018 by Amy Gesenhues. The company issued an ...
12 Completely Outdated SEO Practices You Should Avoid Search Engine Journal
Here are 12 SEO practices that used to work (to some extent), but now could do more harm than good for your brand or website.
Stop Neglecting Your SEO and Get Yourself to the Front Page of Google Fstoppers
Does the thought of SEO produce in you a mixture of fear and confusion? It's time to stop putting it on the back burner and get your photography website noticed ...
3 essential SEO tactics for business Business MattersBusiness Matters
When small businesses expand their online marketing, it becomes imperative to gain the trust of local prospective customers to stay ahead of the competition.
How 3 SEO strategies built today's eCommerce giants Search Engine Land
The winners in the e-commerce industry account for a dramatic portion of the sales. Amazon alone accounts for 43 percent of online holiday spending. How did ...
How Reliable is Google’s Web.dev SEO Score? Search Engine Journal
Google's Web.dev tool offers an SEO score. The score offers a score from 0 to 100. What does the tool measure for the SEO metric and how useful is it?
SEO vs. SEM: What's the difference? | Articles | telegraphherald.com telegraphherald.com
If you are new to digital marketing, understanding the complex jargon of this industry can be a challenge.
6 Old School SEO Habits That Never Grow Old Search Engine Journal
There are many practices from the dawn of SEO that are still useful. These are old school tactics and habits that successful affiliates used to help their sites rank ...
How Much Does SEO Cost & Why Should I Pay for SEO? Business 2 Community
As a business owner or marketing manager, you may already know about the positive impact search engine optimization can have on your results. With the right ...
7 Reasons Why Accessibility is Good for SEO and Sales Search Engine Journal
Accessibility is a factor that has traditionally been on the margins of SEO and web development. There are solid business reasons for why accessibility should ...
47 Experts on the 2019 SEO Trends That Really Matter [Ebook] Search Engine Journal
In 47 Experts on the 2019 SEO Trends That Really Matter, learn how the following SEO outlooks will influence the way we do SEO in 2019: Understand Your ...
SEO: Topic Clusters Improve Rankings, Traffic Practical Ecommerce
Topic clusters are a search engine optimization strategy meant to improve site architecture, help search engines discover important pages, and improve ...
SearchCap: Google Lens for iOS, Facebook search ads & eCommerce SEO Search Engine Land
Facebook starts testing ads in search results. Dec 11, 2018 by Amy Gesenhues. The test inventory will be available in Facebook and Marketplace search results.
Marketers Still Confused About SEO 11/29/2018 MediaPost Communications
About 20% of marketers say they do not have one specific search engine optimization strategy, but rather spread their ideas across a few. This clearly shows ...
SERPstash is a $20 app that will help you win at SEO The Next Web
Want another sign of Google's power over the web? According to a State of Local SEO report by Moz Inc., almost two out of three local business owners say their ...
Here’s how to monitor for negative SEO Search Engine Land
Soccer great Mia Hamm said, “It is more difficult to stay on top than to get there.” True in sports, that sentiment also can be true in SEO. Any website in the ...
How to Build an SEO Business Case That Your Boss Can’t Say No To Search Engine Journal
Do SEO in-house? Need to secure budget or resources for an SEO initiative? Here are 10 tips that will make building SEO business cases a lot easier.
Boost your site’s SEO ranking with this $24 tool The Next Web
If your website rankings are showing up on the second page of Google searches, then we can probably guarantee you of at least one other place your rankings ...
AFF Suzuki Cup: Park Hang-seo wants Vietnam fans' full support Goal.com
Vietnam take on Malaysia in the second leg AFF Suzuki Cup final at home, having come away with a 2-2 away draw last Tuesday.
How AI Is Changing SEO Business.com
AI is a rapidly evolving technology that will make SEO tools and techniques even more informative and useful for businesses in the near future.
SEO Best Practices for Internal Linking in B2B Websites Customer Think
At KoMarketing we strongly believe SEO is most effective when educating client marketing teams in addition to providing impactful recommendations and tactics.
Prolific Training - Beginner SEO Prolific North
Join us at Prolific North to learn from industry leader Judith Lewis of DeCabbit about the key foundations of SEO. This course is ideal for anyone with a basic ...
Spotlight: Nightwatch Offers an Intuitive SEO Tool for Businesses Small Business Trends
Find out what the Nightwatch SEO tool brings to your SEO and marketing game that others can't in this week's Small Biz Spotlight.
The Abbreviations and Acronyms of SEO that you Must know Tapscape
Search Engine Optimization, the term that has been the world of internet in the recent decade has seen a lot of development and in terms that no one can.
SEO Best Practices for Newbies: Discarding Legends for the SEO Techniques You Need - Business 2 Community
SEO Best Practices for Newbies: Discarding Legends for the SEO Techniques You Need Business 2 Community
SEO stands for Search Engine Optimization, which is mistakenly perceived by many beginners and non-marketing professionals to be a mystical art used to ...
The state of local SEO — get industry insights for 2019 Search Engine Land
Local search is a broad field that's constantly growing and changing, challenging marketers to keep up. No matter what kind of company they work for, today's ...
Finding The 80 Most Common SEO Ecommerce Flaws 12/11/2018 MediaPost Communications
It pays to avoid mistakes. SEMrush audited 5 million ecommerce pages to find the 80 most common web site mistakes and technical issues. That helps ...
SEO matters, so track your site’s web ranking with this pro tool [Deals] Cult of Mac
Good SEO drives search, and first-page Google rankings get more than 90 percent of web traffic. Master SEO with SERPCloud Pro.
How User-Generated Content Can Enhance Your SEO Strategy Small Business Trends
The SEO benefits of user generated *content* will help your small business get more eyes, and the right eyes, on your site.
3 Reasons an SEO Strategy Alone Won’t Fix Your Traffic Problem Business 2 Community
As a marketing strategist, I can't count the number of times I've received inquiries from potential clients looking for Search Engine Optimization (SEO) services ...
What You Need To Know About Google's New SEO Scoring Tool ThomasNet News
Cracking the Google SEO algorithm can be a bit daunting, but earlier this week, the search giant launched a new set of tools designed to bring about some ...
Empathy & Communication: Keys to a Successful SEO Career Search Engine Journal
Empathy and communication are critical SEO skills, whether you're dealing with clients, your team, or your community. Here's why.
Onsite SEO Vs Offsite SEO: What's The Difference? ThomasNet News
An effective SEO approach can help you rank higher in search results, increasing your visibility and the likelihood that buyers will come to your site. In order for ...
Winning with Search in 2019: Talking SEM & SEO with the other Alexa MarTech Advisor
Think Amazon.com knows a thing or two about Search marketing? We talk to Andrew Ramm, President, Alexa.com, Amazon's search, *content* and analytics ...
5 Reasons Why SEO Should Be Your Main Digital Marketing Strategy The Frisky
Search Engine Optimization (SEO) is a marketing strategy that, if executed correctly, can be crucial for the success of your business. Prioritizing Search Engine ...
Ideal Interface Delivers Black Friday SEO & PPC for Knack Inc. PRNewswire
GLASGOW, Scotland, Dec. 10, 2018 /PRNewswire/ -- Ideal Interface (http://idealinterface.co.uk), a UK based digital strategy and marketing consultancy, has ...
Search Landscape In 2019: Four Actionable Onsite SEO Tips To Maximize Your Website's Organic Traffic - Forbes
Search Landscape In 2019: Four Actionable Onsite SEO Tips To Maximize Your Website's Organic Traffic Forbes
Don't get left behind as we enter the next era of search.
Four easy steps to using SEO to reach your business goals Greenville
In the Upstate, where so many large companies thrive on international commerce and smaller businesses rely heavily on getting local traffic through their doors, ...
You Need a Site Audit: How to Tell If You’re Getting Your Money’s Worth Search Engine Journal
What should you look for in a good SEO site audit. Here are some tips to help you choose a good auditor and get your money's worth.
4 Steps of Competitor Analysis for SEO Business.com
Want to rank higher in search results? Your rivals could actually be your secret weapon.
AFF Suzuki Cup 2018: How Park Hang-seo’s men stifled Malaysia to lift the cup FOX Sports Asia
Hosts Vietnam defeated Malaysia 1-0 in the second leg of the AFF Suzuki Cup 2018 final to register victory with a 3-2 aggregate and get their name on the ...
Marathon SEO, A Premier Search Engine Optimization Company Servicing Australia and the United States - Press Release - Digital Journal
Marathon SEO, A Premier Search Engine Optimization Company Servicing Australia and the United States - Press Release Digital Journal
Melbourne, Australia - Marathon SEO is a search engine marketing and website optimization company based in Melbourne, Australia, with multiple locations ...
They have Bukit Jalil, we have Hanoi – Vietnam coach Park Hang Seo FourFourTwo
Vietnam had to ultimately settle for a draw against Malaysia in the first leg of the AFF Suzuki Cup Final. The Golden Dragons went two ahead on...
Vulnerability Reported in All in One SEO Pack Search Engine Journal
WPScan Vulnerability Database reports that the All in One SEO Pack plugin has a cross-site scripting vulnerability.
Three key tips for SEO optimization | Articles | Chief Digital Officer Innovation Enterprise
It's challenging to choose a good SEO technique to use for marketing with so many different and conflicting techniques out there.
Global UX platform hands SEO account to Manchester agency Prolific North
User experience platform UserZoom has appointed Manchester's CandidSky to run its SEO campaign.
Updating Outdated Blog Content without Harming SEO Business 2 Community
With all the hard work that goes into creating excellent blog *content*, it's important to make sure your posts are relevant for as long as possible. Creating ...
Man arrested after rooftop standoff pleads guilty to murdering girlfriend - The Sydney Morning Herald
Man arrested after rooftop standoff pleads guilty to murdering girlfriend The Sydney Morning Herald
A tradesman who spent 12 hours atop a Sydney unit block while his girlfriend's body lay in a laneway below has pleaded guilty to murdering her. The body of ...
Youth our greatest strength, says Vietnam coach Park Hang-seo ahead of final FourFourTwo
Vietnam head coach Park Hang-seo believes it is the Golden Dragons' young stars who will be their greatest strength as they prepare to face Mal...
Woodlands WCE Presents Improving SEO and Google Ranking Woodlands Online
Learn how to improve your Search Engine Optimization (SEO) and Google rank! More customers are researching purchases on the internet than ever before ...
How Google Discover Affects Search And SEO For Your Personal Brand Business 2 Community
The latest Google Discover search update may be a game changer for brands who need to improve their SEO strategy. With more intuitive features your *content* ...
Marketing for the modern age: Conversion Rate Optimisation - the new 'SEO' Hotel Designs
For four weeks, Hotel Designs is working with author and CEO of DHM, Adam Hamadache, in order to explore the minefield of marketing. In his second article in ...
17 Common Mistakes You Need to Avoid When Blogging For SEO Business 2 Community
How do potential customers find your business? Chances are they search online. Whether your target audience is across the country or in your own backyard, ...
Who Should Win as the U.S. Search Personality of Personalities? [POLL] Search Engine Journal
There is so much to like about the SEO community. As our Executive Editor Danny Goodwin puts it: “SEO is such a giving community. We share strategies, tactics ...
Influencer marketing is the least effective way to boost SEO, study says Mobile Marketer
Social influencer marketing isn't as effective as other promotional methods for search engine optimization (SEO), according to a study of campaigns in the travel ...
Homesnap Pro+ wants to help bolster your SEO Inman.com
Homesnap Pro+ is a new product from the search app to help agents establish and manage Google My Business Profiles.
Learn about social media, SEO for your business Vancouver Business Journal
If your idea of social media is to toss up a random Facebook or Instagram post every week and hope for the best - you're doing it wrong. In fact, flailing.
Off-Page SEO: Your Most Burning Questions Answered Business 2 Community
Off-page SEO is NOT just about backlinks as most people think. It involves your overall website trust, authority, social signals and many other things. Don't just ...
Maintaining High SEO Rankings in the Competitive Digital Landscape socPub
Boosting your online exposure and generating quality traffic is the foundation of your online success. To rank high in the highly competitive SERPs is ...
What Is International SEO? AccuraCast
Introduction to SEO for international businesses. Optimising multilingual websites, building links from sources in different countries and languages.
The Drum Recommends: Commended - Octink Migration, SEO & Analytics The Drum
Today The Drum Recommends: Commended is highlighting SiteVisibility who worked with Octink to increase traffic, improve rankings and increase the number ...
10 Types of Content That Work Best for SEO Business 2 Community
When we think of *content*, we automatically equate it with writing. However, it is more than just that. In fact, it is way more than just writing and posting them on ...
What is Organic SEO? Important Things to Boost Organic Traffic socPub
Ranking high in the search engines is tough, especially in a world where everyone is competing for space and visibility. The trend has been drastically changing ...
Ensure better search engine rankings with SEO Audit IOL
OPINION: By doing a regular SEO audit to determine the visibility and potential of a website's search engine performance … writes Nick Durrant.
Park Hang-seo satisfied with players despite stalemate at Bukit Jalil Nhan Dan Online
NDO – Vietnam coach Park Hang-seo said he was “disappointed” for the players but still remains satisfied with their efforts following the 2-2 draw at Kuala ...
Telephone Number SEO? Business 2 Community
Truth told, it's pretty difficult to get this so wrong that it messes up with your online visibility, but there are some best practices with respect to formatting that may ...
Yoast SEO 9.1 Vulnerability Explained Search Engine Journal
Yoast SEO 9.1 SEO Manager Role Vulnerability Explained.
6 SEO Strategies to Optimize Your Store for the Holiday Shopping Season Business 2 Community
When establishing your stores brand's presence online, SEO plays a big part in reaching your target demographic and attracting new shoppers. As you plan for ...
BVM Now Offering One Month of Complimentary SEO Services to Qualifying Businesses in Houston - PR Web
BVM Now Offering One Month of Complimentary SEO Services to Qualifying Businesses in Houston PR Web
BVM (http://www.brazosvalleymarketing.com) has a great deal for qualifying businesses in Houston, Texas: sign up and pre-pay a six-month contract and the ...
ROAD FC 51 XX Results: Seo Hee Ham Retains Atomweight Crown Cageside Press
Seo Hee Ham has continued to find success outside of the UFC, securing her third atomweight title defense at ROAD FC 51 XX in Seoul, South Korea on ...
Local SEO Services for Businesses in Stuart, FL Now Offers Holiday Sale PRUnderground
SEO services are now priced to sell in Stuart, because Local SEO Services for Businesses is providing a Holiday sale for new customers. Business owners who ...
Telemad: Seo In-guk charms in The Smile Has Left Your Eyes; Ryoko Yonekura shines in Legal V - The Straits Times
Telemad: Seo In-guk charms in The Smile Has Left Your Eyes; Ryoko Yonekura shines in Legal V The Straits Times
THE SMILE HAS LEFT YOUR EYES. Read more at straitstimes.com.
Content Stratgies for Better SEO Results and Marketing ROI Chief Marketer
SEO results can be improved by up to 10 times with a strong *content* marketing strategy. Here's 2 key strategies to improve your SEO ROI.
Park Hang-seo thanks players for a great match Nhan Dan Online
NDO – Vietnam coach Park Hang-seo extends his thanks to the players for their significant efforts and brilliant game against the Philippines during a press ...
Jin Goo And Seo Eun Soo To Lead JTBC's Remake Of Japanese Drama “Legal High” soompi
JTBC's remake of the Japanese series “Legal High” has found its leading actors! On December 10, it was announced that Jin Goo and Seo Eun Soo have been ...
AFF Suzuki Cup 2018: We have to prepare more – Park Hang Seo FourFourTwo
Vietnam visited Bacolod today, December 2, to play the first semifinal of the AFF Suzuki Cup. They were up against a Philippines side who were ...
Why Seo Mutarevic’s Shiner is more than a wrestling movie to Seya Hug Hidden Remote
The cast and crew of Seo Mutarevic's 2018 Shiner talk about the making of the film and its tribute to Seya Hug's father, Heavy Weight Champ Andy Hug.
Lee Min Ki And Seo Hyun Jin Can't Hide Their Feelings Of Love In “The Beauty Inside” soompi
JTBC's Monday-Tuesday drama “The Beauty Inside” has released new stills of Seo Do Jae (Lee Min Ki) and Han Se Gye (Seo Hyun Jin)! “The Beauty Inside” ...
Seo In Young reveals the past fashion choices she regrets most allkpop
Seo In Young revealed the fashion choice from her past that she regrets the most.The former Jewelry member is known to have been quite the fashio…
Yoast SEO 9.1 Vulnerability Could Allow Command Execution Cyber Security News
A researcher discovered Yoast SEO 9.1 vulnerability that could let an attacker execute commands on target system. Users must upgrade to Yoast SEO 9.2 asap.
Seo Ye Ji Appointed Honorary Police Officer For Role In “Lawless Lawyer” soompi
Seo Ye Ji is now an honorary police officer! Her agency King Entertainment stated, “On December 7, Seo Ye Ji was appointed as an honorary police officer at ...
Yong Junhyung Grows Jealous Of Chae Seo Jin And Lee Tae Ri In “Coffee, Do Me A Favor” soompi
Yong Junhyung's character is set to grow jealous in “Coffee, Do Me a Favor.” The sixth episode of the Channel A drama, which is set to air on December 15, will ...
AFF Suzuki Cup 2018 proving a big hit in South Korea on the small screens FOX Sports Asia
It looks like the AFF Suzuki Cup 2018 is proving to be a big hit at the stadium as well as on the television screens -- even outside of Southeast Asia and ...
Best Ways To Improve Your SEO And Why You Need To Do It Forbes Now
The more quality *content* you produce, the better results you will see.
Happy birthday Park Seo-joon! 4 of his best TV and movie roles South China Morning Post
South Korean actor Park Seo-joon has come a long way since he appeared in rapper Bang Yong-guk's music video 'I Remember' in 2011.
Torpedo and Sink the Ship SS Search Engine Ranking
I was recently contacted by one of my best clients who asked me what I thought of his decision to make a major change to one of his highly ranked pages. His initial concern was that visitor sales conversion ratio was low.
Duplicate the Exact Steps Used to Get a Number 1 Yahoo Ranking in Less than 30 Days
If you have ever been into a McDonalds you will understood the value of the Cookie Cutter Model. Every McDonalds you go in are the Same.
Shopping Carts and SEO
Shopping and the Web. They go together like Mr.
Hiring An SEO Constultant - 10 Reasons Why You Should
It crosses every webmaster's mind anytime they see an ad or an email for search engine marketing. Many small business owners wonder what they're missing by not doing it.
Keyword Popularity Check
Before using keywords for your site, it is always better to check for the popularity of these sub theme keywords. Some or all of the tools mentioned in the keywords tools section could be utilized to measure the popularity of these keywords.
Keyword Density And How To Use It To Keep Traffic Flowing To Your Site!
Generating high traffic to your web site can be costly, or not, depending on time and effort you commit to the business.One of the easiest, least expensive and most effective ways to get visitors is via a concept called 'Keyword Density'.
Search Engine Copywriting: Focus on One Topic
Perhaps the simplest of all the lessons I have learned about writing for search engines is to keep my pages simple. That is to say, whether I am thinking about my readers or about Google, there is a huge advantage to keeping most of your pages confined to a single topic.
Local Search Optimization - A Guide to Getting Started
While searching the web these days, it's hard not to notice all those little Local tabs sprouting up in the vicinity of the search field on virtually every major search engine. Within the past year, the race has been to integrate a plethora of advanced features into local search capabilities.
Analyzing Googles Backlinks Is Close To Worthless
3.5 Reasons You Need To Forget About Search Engines
Have you ever stopped to think how much time is taken up over the course of a year just by that niggling thought at the back of your mind;"Am I on the first page?"I bet it if you counted up all the times you did it you would be looking at hours, maybe even days! But are search engines really that important to the success of your website? No, they're not - here's why..
Arrogant Overture Placing Greed Ahead Of Their Customers Needs
According to the dictionary, the definition of the word "overture" is as follows:"An opening or initiating move toward negotiations, a new relationship, an agreement, etc.; a formal or informal proposal or offer.
SEO = Search Engine Optimization, tips on successful page ranking
One of the key things to remember when developing your web-site presence is to always evaluate your competition. See what's working for them; how they market their products and services, and even evaluate their KEYWORD and DISCRIPTION tags.
10 Costly Search Engine Mistakes to Avoid
If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate.
Buzzwords vs Effective SEO Keywords
Ever see a website that seems to speak a foreign language..
Search Engine Optimization Tips For 2005 - Part Two
Welcome to the second part of our series of articles on search engine optimization. In the previous article we discussed keywords, domain names, content and keyword density issues.
Twelve Steps to Higher Search Engine Placement
Recent studies suggest that more than 80% of new visitors to any web site get there as a result of a search engine query. If this study is to believed, it certainly suggests that working to get high rankings in the search engines might be the most effective thing you can do to bring traffic to your site.
Optimizing Your Website
Search Engine Optimization, optimizing your website for it to be visible in the search results of a search engine's query or in a search result of a directory.Basically, SEO is a marketing strategy for your site.
How to Avoid Getting OOPed On by Google?
Earlier this year, I was having trouble getting good search engine placement for one of our sites. I was trading links like crazy, spending many hours a week trying to optimize the site properly, checking my linking structures, keyword density, etc.
How To Find Good Keywords
Good keywords are frequently searched for (high demand) but not being targeted by many other websites (low competition). There are a number of tools out there that can help you find them.
Do You Submit Your Website To All The Search Engines?
There is really only one search engine to worry about submitting too and that is Google and you should only submit one page your main once and maybe a sitemap a week later but never more than once a week. If you have a link coming to your new site from a site that is currently listed in Google then Google will find you quicker.
|home | site map|