Wordtracker Wisdom: Common Keyword Questions and Answers
One of my favorite subjects to teach on at our live SEO Mastery Workshops is that of keyword research and the behavior of a specific target audience using my all time favorite research tool, Wordtracker.
For those who have not heard of, Wordtracker it is a Web based service that will help you discover which keywords and phrases will be most effective for attracting the right audience to your Web site. Not only that, but the service also tells you how competitive your keywords are (or how many other competing Web pages have been optimized with those keywords in mind) plus how many people have actually searched for those keywords in the past within the last 60 days on the major search engines.
Wordtracker can be used for even more powerful things than just "researching keywords." I'll be revealing much more in the future about the impact of researching "visitor behavior" vs. keywords
What is one of the more common mistakes made by new SEO students who are just learning how to research keywords?
One common error that some people make (both new and experienced) when researching keywords, is they tend to have a lot of preconceived keyword phrases in their minds. While this may not seem like a bad idea, the fact is that people sometimes spend hours, days, and even weeks researching hundreds of keywords only to be disappointed in the end when many of the keywords they've chosen, turn out to not have any real pulling power to attract the right traffic. There are many keywords which are just too competitive or worse, some words are not even being searched for. For success you want a keyword phrase that is at least being used by your target audience and ideally, it'll be a phrase with low competition.
Wordtracker has tremendous ability to deliver up extraordinary niche keyword phrases which are in high use by a given target audience and sometimes even with zero competition. I'll be sharing much more about exactly how you can tap into these ideal phrases and how you can do it nearly instantly without spending hours or weeks of research.
What do you mean by the term researching the target audience's "behavior?" Is that not what Web analytics software like Webtrends does?
No, Web analysis software generally tells you about the behavior of visitors within your Web site after they have found you. I am talking about the importance of researching your ideal target audiences behavior long before they ever find your Web site. Wordtracker has tremendous potential to reveal clues as to what your target audience *really* wants or what they might be looking for.
I have searched Wordtracker's report of "most searched for phrases" but I can only find one appropriate keyword phrase? I want more. How do I get more good phrases?
Here are just a few quick tips:
1. Take the one phrase or keyword you found and enter it into "Comprehensive Research" and click Proceed. That should bring out a variety of phrases that are related to the same subject. (I'll be sharing much more on this in the future)
2. Apply a little more lateral thinking about who your target audience is and research a little more about how they may be searching. Thinking "outside the box" mixed with Wordtracker's comprehensive search can be powerful.
3. If you can't find enough gold in the top 1000 "most searched for" phrases you are not thinking laterally enough. It is there, we just need practice learning how to tap into it. But for the sake of argument, if you could not find ANY keywords within the top 1000, did you know that you can actually purchase a killer list of the top 20,000 keywords or the top 100,000 keywords.
I have done well with my keyword research and Wordtracker has helped me to build some great high performance strategies. However, I want to add more great ideas for content (and sell even more product), but I feel like I have really hit a dead end? I think I've already chosen the best keywords.
If at any time you feel that you've hit a dead end, then it's time to stop thinking about your product or service and start using Wordtracker's powerful database to help reveal a new strategy which you could employ. Your focus must be on your target audience's "behavior." Stop thinking in terms of how bad you want to sell the product and start examining how people might be searching for the product. Often you will discover that there can be "multiple target audiences" perfect for your product. You just have not realized it before. I'll guarantee there are many, many, more powerful niche phrases in Wordtracker's database of over 380,000,000 million queries within the last 60 days. To many Webmasters, those powerful killer phrases remain hidden and elusive.
Wordtracker has a feature to help me identify the most common spelling errors. How many misspelled words should I include in my keyword Metatag?
The best thing here, is not to go wild with misspelled words. The keyword Meta Tag has always been a great place to include 2 or 3 misspelled words. As you may know, the keyword Meta tag is not even that influential anymore, but a couple of researched misspells will not hurt things.
TIP: A much more powerful use for an important keyword that you identifyas commonly misspelled, is to try using it in your Google Adwords campaign, if you are running one.
QUESTION: Sometimes I just want to check the validity of one keyword phrase without looking at hundreds of other suggestions returned in Wordtracker's results. Is there any way to do this easily?
Sure. On the main menu under Item 5. Multiple search, choose the second option down called Exact/Precise Search. Using this option will return details on just the specific keyword phrase you are looking for.
I would like to know how Wordtracker is for accuracy?
Wordtracker uses results which are extracted from the Meta search engines so they are actually very pure. In other words, these are numbers which are not skewed by the use of automated querying software.
Which of the major search engines are best to focus on when doing research. I am assuming it is best to spend time studying Google.
I guess it depends on which type of research you are doing. Certainly one of the best search engines to explore for keyword research is MSN. This is not only because a lot of folks are shopping on MSN but because MSN can still be influenced fairly quickly. (Secondary results are coming from Inktomi and for longer 3 or 4 word phrases and you can get real quick exposure by optimizing for results researched in MSN if you use paid inclusion.
On the other hand, if you are researching human behavior more than just keywords, I would stay focused on Google simply because you can discover great opportunities in Wordtracker for "behaviorally related" phrases. Let's face it, most folks (including your target audience) are searching on Google right now so it's still one of the "most revealing" places to help you understand what people are doing online.
About The Author
John Alexander is the Co-Director of Training of Search Engine Workshops http://www.searchengineworkshops.com with Robin Nobles. Together, they teach 2-day beginner, 3-day advanced, and 5-day all-inclusive "hands on" search engine marketing workshops in locations across the globe. John also teaches online search engine marketing courses through http://www.onlinewebtraining.com, and he's a member of Wordtracker's official question support team.
SEO: Can Ecommerce Sites Win the Answer Box? Practical Ecommerce
Think ecommerce sites can't win Google's answer box? Think again. But do top shopping sites even win for answer boxes for their own brands? Find out here.
CWDSC Offers Law Firm SEO Services Yahoo Finance
CHICAGO, IL / ACCESSWIRE / May 26, 2019 / Chicago Website Design SEO Company (CWDSC) has announced that they are offering law firm SEO services.
The real-time SEO shift: Research, ranking and recommendations Search Engine Land
Evolving consumer expectations driven by the breakneck speed of technological advancements are pushing marketing teams to the brink. Companies of all ...
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
You don't need a massive marketing budget to rank higher on Google. The best free SEO tools help you boost traffic and analyze the competition.
Cars.com vs. CarGurus.com saga shows the importance of SEO (and the bad side of a Google update) - Search Engine Land
Cars.com vs. CarGurus.com saga shows the importance of SEO (and the bad side of a Google update) Search Engine Land
For Cars.com, the popular automotive marketplace, the March 2019 core update was good: the company has seen a 49% increase in search visibility since.
SEO Guide to Angular: Everything You Need to Know Search Engine Journal
Learn how to optimize your Angular website for search engine crawling, rendering and indexing in this technical SEO guide.
How startups can use Amazon's SEO best practices to dominate new shopping verticals TechCrunch
Amazon dominates the top ranking positions of Google for tens of thousands of ecommerce queries, but there are plenty of products in newer shopping ...
How to Approach Content Creation for SEO [PODCAST] Search Engine Journal
Discover a three-step framework for creating a sustainable *content* strategy for search and how to analyze *content* that Google favors.
The London SEO Community Is Special Search Engine Roundtable
I am sitting here in the London airport waiting for my flight out and I keep thinking how amazing the SEO and SEM industry and community is here in London.
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
In many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what ...
10 Chicago SEO & SEM Agencies To Know Built In Chicago
Chicago is home to a large selection of top-tier SEO/SEM agencies that can help. We've rounded up 10 you should know.
Here’s what you need to know about image optimization for SEO Search Engine Land
A lot can be said about web performance and images. This post aims to provide an overview of key aspects of image optimization to help with your SEO efforts, ...
Boosting Local SEO with Google My Business [PODCAST] Search Engine Journal
Greg Gifford talks about boosting local SEO with Google My Business, some of the new features to look into, and the tricks that will help you get ahead.
Google: SEO Contests Are Useless and Should Be Ignored Search Engine Journal
Google's John Mueller sounded off on SEO contests, warning people they're a waste of time and effort.
Meet Cocolyze, the SEO Tool That REALLY Simplifies Your Work Search Engine Journal
This post was sponsored by Cocolyze. The opinions expressed in this article are the sponsor's own. A few months ago the SEO solution, Cocolyze.com ...
What to Know About Technical SEO in 2019 Business 2 Community
A lot of businesses must maintain their visibility and relevance in a search engine box. Data is king in 2019 because people don't look on the yellow pages ...
Drive Traffic To Your Website With These 3 SEO Tips Forbes
Your business can be impacted by an online presence, for better or for worse. Owning a website isn't enough to make a positive impact on your business, ...
11 Ways Get Maximum Efficiency from Your SEO Team’s Efforts Search Engine Journal
Want to get the most out of your SEO team? Here are 11 tips to help maximize your team's efficiency and make sure your efforts produce results.
How Do Ads, Interstitials & Supplemental Content Affect SEO Visibility? Search Engine Journal
Editor's note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might ...
SEO vs PPC: Which One Works Better? [Infographic] Social Media Today
To increase the visibility of your website in search engine results, the two main strategies you can consider are search engine optimization (SEO) and ...
Voice Marketing Starts with Smart SEO Street Fight
Voice search is a hot topic in the search marketing world—and with good reason. Nearly 70 million American adults own one or more smart speakers, an install ...
Technically-Sound SEO Won’t Always Rank High Business 2 Community
It's one thing to have technically sound SEO – a well-optimized site that loads quickly has image SEO in place with alt tags, descriptions, and captions, a sitemap ...
Naver SEO: Best Practices for South Korea Search Engine Journal
Want to expand your potential audience reach in South Korea? Then you need to know these SEO best practices for your Naver search strategy.
Google launches new video series: SEO Mythbusting Search Engine Land
Google is launching a new video series on its Webmaster YouTube channel, called “SEO Mythbusting.” The video series will feature Martin Splitt from the ...
How to Spy on Competitors with Python & Data Studio Search Engine Journal
This Python script will allow you to scrape Google for a set of keywords and export those results into Data Studio to visualize competitor insights.
Comparing SEO to PPC Practical Ecommerce
Search engine optimization is different than pay-per-click advertising. While they share the goal of driving searchers to a website, you can't expect the immediate ...
The Complete Guide to On-Page SEO Search Engine Journal
Search Engine Journal's ebook, The Complete Guide to On-Page SEO, tackles the top on-page SEO factors that impact your pages' visibility on the SERPs.
Your 7-Step Image SEO Survival Guide Business 2 Community
SEO might seem complicated because there's a lot that goes into it—keyword optimization, site speed, link building, meta tag optimization. But SEO is not too ...
51% of D2C Brands Say SEO is a Top Acquisition Channel Search Engine Journal
A report on direct-to-consumer (D2C) marketing in 2019 finds that SEO is a top acquisition channel for most brands. When asked "what are your top 3.
SEO Test Proves New GoogleBot Is Live Search Engine Roundtable
Valentin Pletzer didn't want to just take Google's word that the new evergreen GoogleBot is live, so he tested it. In short, Google's word was the truth and the new ...
7 Methods to Research & Analyze Your Audience for SEO Search Engine Journal
Want to up your SEO game? Here are seven methods, and some useful tools, that will help you research and analyze your audience for SEO.
SEO Specialist - LogicMonitor Built In Austin
LogicMonitor is hiring for a SEO Specialist in Austin. Find more details about the job and how to apply at Built In Austin.
WEBINAR: New Secrets to SEO Success Ward's Auto
Thursday, June 6, 2019 | 2 PM ET/11 AM PT. 91% of shoppers don't move past page one of search results, and with search engine algorithms changing ...
SEO for Events: 5 Tips to Increase Visibility & Boost Attendance Search Engine Journal
Here are five SEO tips to leverage the different SERP features available for events, increase visibility, and boost attendance.
How Resilience Turned A Homeless Teenager Into A Millionaire SEO Entrepreneur Forbes
As a young teenager he Harry Sanders launched a promising tech business. When it crashed he ended up homeless and living on the streets. But his resilience ...
2019 SEO Trends | Marketing Infographic MarketingProfs.com
Search engine algorithms evolve continually, so marketers need to keep pace with changing search engine optimization trends. This infographic helps you do ...
Why Video SEO Marketing is The Next Content Medium Powerhouse Influencive
The line between what determines a successful marketing strategy and one that falls behind is often very thin. Cultural and generational trends fuel digital ...
User-generated content for SEO: The cost-benefit analysis you need Search Engine Land
Reviews, videos, photos, questions and answers, comments and other user-generated *content* (UGC) can give search crawlers more information to figure out ...
How to Promote Your Brand: SEO or PPC? [Infographic] Business 2 Community
Marketers face a common challenge of choosing between different methods of marketing their brand, and there are many different ways to market your brand.
10 Essential On-Page SEO Factors You Need to Know Search Engine Journal
Editor's Note: This post is from Search Engine Journal's new ebook The Complete Guide to On-Page SEO. This in-depth guide will teach you the essentials of ...
10 Essential Technical SEO Tools for Agencies Business 2 Community
SEO agencies need a variety of tools for different monitoring and analytical purposes. Luckily there are a number of tools that suit the different needs. But what if ...
Google Launches Video Series On SEO Myth-Busting Search Engine Roundtable
Google has announced with a video on the Google Webmasters YouTube channel a new video series named SEO mythbusting. The trailer for the series looks ...
Picking a great white label SEO Company for your agency The Frisky
SEO or also known as Search Engine Optimization, is one of the best ways to gain exposure on the Internet, and if you happen to own a company, agency or any ...
Common SEO Myths You Should Stop Believing in 2019 CEOWORLD magazine
SEO is your go to marketing tool for all of your internet-based *content*. The beauty of SEO is that you are able to do it and manage it yourself whilst learning how ...
SEO FAQs – 7 Questions Our Customers Often Ask Business 2 Community
According to HubSpot's State of Inbound 2018 report, generating traffic and leads is the biggest marketing challenge for brands. The same report says 54% of ...
3 Tips To Building an SEO Strategy That Can Dominate the Market All the Time Foreign Policy 2018
Read this article and find out what are the top 3 tips for building an SEO strategy so you can dominate the market all the time. Always stay ahead of the system ...
Yoast SEO 11.2 lets webmasters tailor their schema output Search Engine Land
Yoast SEO continues to add support for structured data with its 11.2 update. This latest version of the plugin lets webmasters insert their own pieces of schema ...
The SEO Advantages of Machine-Readable HTML5 Semantic Markup Search Engine Land
Semantic HTML5 provides us with an opportunity to improve our websites and optimize for search engines. We can take full advantage of these opportunities by ...
Media VC theses, SEO keywords, cosmology, and brand design TechCrunch
Where top VCs are investing in Media, Entertainment & Gaming Our media columnist Eric Peckham (who is hard at work on the Unity EC-1, which we will start to ...
Web Daytona Expands Into Franchise SEO Services Yahoo Finance
Leading Digital Marketers Announce New Franchise SEO *Service* DAYTONA BEACH, Fla. , May 13, 2019 /PRNewswire/ -- Leading digital marketing agency ...
Beyond SEO: How to Reframe the Local Marketing Conversation Street Fight
David: Mike, great to talk with you again. I'm excited to be back on the Local U circuit with you shortly and look forward to seeing you in Denver in September, ...
NLP Is the New SEO-How AI Will Transform Media and Communications AiThority
Artificial Intelligence (AI) has fundamentally transformed a variety of industries in recent years. Although the jobs of communications professionals have been ...
3 Tools for Getting Ahead of SEO Disasters Business 2 Community
Once upon a time, Greenlane had a client launch a new site in WordPress. It was in a staging area before launch, to which the environment was properly ...
W3C Validation Errors and How They Relate to SEO Business 2 Community
W3C Validation Errors and How They Relate to SEO. With the dawn of DIY website design options, business owners on a budget can quickly and easily put ...
How Negative SEO Shaped Disavow Tool Search Engine Journal
The disavow tool is variously described as something Google provided in order to help it deal with negative SEO or as a way to force information about link ...
If his life were a movie, Seo Kang-jun says it would be about a guy who tried his best Rappler
The 25-year-old Korean actor, who is on his first Philippine visit, also says he's humbled by the thought that he's considered as an 'international star'
Google: SEO Contests Useless, Waste Of Time & Generate Tons Of Spam Search Engine Roundtable
Every now and then you hear about a new SEO contest where you can win money, prizes, recognition and fame. Well, that might just stop now that John Mueller ...
What's a Blog Without an SEO Strategy? ABA Banking Journal
Publishing a blog should drive more traffic to your website. Here's where to start when developing SEO-friendly blog *content*.
Danny Sullivan Presents Webmaster & SEO Complaints At Google Ranking Fair - Search Engine Roundtable
Danny Sullivan Presents Webmaster & SEO Complaints At Google Ranking Fair Search Engine Roundtable
Danny Sullivan who is now at Google told us about these ranking fairs, where Googlers can show off ideas and features around Google search. Danny did his ...
10 Key Steps To Building A Great Small Business Website Forbes
If you are looking to build a new startup website or make your current site more effective, here are 10 key steps to getting started and helping your small business ...
4 Tips on Mastering Multi-Location SEO for Your Business Business 2 Community
Business owners that have to manage multiple locations and franchise owners that have to keep their franchisees in check have a unique problem on their ...
SEO Tracker: Has PokerStars' double-domain approach backfired? EGR Global
Back in December 2018, we reported on how PokerStars was dominating the organic search results for online poker. The brand had a visibility of just under ...
How to Boost Your Business Efforts with SEO Strategies? I4U News
The whole point of running a product based or *service* based business is to increase your overall sales and generate a good amount of profit. Tell me if I am ...
Grow Boating webinar on increasing findability/SEO Boating Industry
Grow Boating has partnered with Heather Lutze of Findability University to present a free webinar series to help marine industry businesses develop a findability ...
Immigrant founders, smartphone growth, SEO tactics, SoftBank's financials, and AR tech TechCrunch
Our European correspondent Natasha Lomas spent the past few weeks investigating what's been happening to immigrant founders and tech talent in the UK, ...
How to Develop a Guest Blogging Strategy for SEO Influencive
Guest blogging has different use-cases that can help businesses achieve their goals. The most common ones are increasing your brand awareness and link ...
Best Practices To Improve SEO On Your SA Articles Seeking Alpha
Are you wondering how to draw traffic to your Seeking Alpha *content*? Below we offer eight of our best tips to try out. These include creating compelling titles,
DFO Acquires Media Buying and SEO Strategy Firm AdTactics Yahoo Finance
Specialized Experts Join in the United States, Europe and Mexico. NEW YORK, May 1, 2019 /PRNewswire-PRWeb/ -- DFO Global Performance Commerce, ...
Google's First SEO Mythbusting Video Didn't Have Mythbusting Search Engine Roundtable
Watching the comments about Google's first mythbusting video reminds me of the comments around the final season of Game of Thrones. All this hype for this ...
TechSEO360 Crawler Guide – Sitemaps and Technical SEO Audits Search Engine People
Guide for the SEO crawler and website audit tool TechSEO360 for Windows and Mac. Analyze websites for technical SEO issues such as duplicate *content* , ...
Better Collective Spotlight: Applying ‘In-House’ SEO excellence to Brazilian facing brand - SBC News
Better Collective Spotlight: Applying ‘In-House’ SEO excellence to Brazilian facing brand SBC News
Better Collective has been crowned Best In-House Team at the inaugural SEMrush Nordic Awards for the work between its in-house Organic Performance and ...
Park Seo Joon And Soccer Player Son Heung Min Talk About The Empty Feelings That Accompany Fame - soompi
Park Seo Joon And Soccer Player Son Heung Min Talk About The Empty Feelings That Accompany Fame soompi
Soccer player Son Heung Min and Park Seo Joon appeared in tvN's variety show “Sonsational” (literal title). Son Heung Min is a famous soccer player who ...
5 SEO Trends That Will Matter Most in 2019 The Frisky
In 2019, new SEO trends must encourage webmasters to concentrate on the page ranking and optimization of the sites to ensure more involvement of positive ...
Oppo appoints Prosperity Media to SEO and SEM account mUmBRELLA*
International smartphone company Oppo has appointed Prosperity Media as its SEO and SEM partner.
SEO Consultant/Associate Director - Bounteous Built In Chicago
Bounteous is hiring for a SEO Consultant/Associate Director in Chicago. Find more details about the job and how to apply at Built In Chicago.
Super Charming Memories Shared At "Seo Kang Jun Live In Manila" hellokpop
Seo Kang Jun put a spell on his willing fans who attended The Last Charm: Seo Kang Jun Live in Manila on May 25 at the New Frontier Theatre.
P&O Cruises appoints Yoghurt Digital to its SEO account mUmBRELLA*
Yoghurt Digital has won the SEO account for P&O Cruises in Australia. The appointment comes after P&O Cruises opened a pitch following an account.
In with the old: Smart ways to repurpose your content for maximum impact Search Engine Land
Unique, innovative, new, compelling, original — all too often, marketers and creatives are told to approach *content* creation through the confines of these ...
Seo In Guk In Talks To Team Up With “Gangnam 1970” Director For First Film In 6 Years soompi
Seo In Guk is in talks to appear in a new film! Reports emerged on May 17 that singer and actor Seo In Guk would be appearing in director Yoo Ha's new film ...
On-Site SEO – Meta Descriptions AffiliateINSIDER
Meta descriptions are an important tool for SEO marketers as they help establish your prominence in SERPs. While it may sound like some sort of obscure ...
Watch: Seo In Guk And Jung So Min Tease Their Special Cameos In Preview For “Abyss” soompi
A former on-screen couple will be making a cameo in tvN's newest drama “Abyss”! “Abyss” tells the story of two childhood friends—prosecutor Go Se Yeon ...
Mark Harper, Covers.com - The SEO battle facing the US market AffiliateINSIDER
At the recent Betting on Sports America event held in New Jersey, we caught up with the General Manager of Covers.com, Mark Harper.
K-drama oppa Seo Kang Joon turns on charm for Pinoy fans Philippine Star
Another K-drama oppa was recently in town. South Korean star Seo Kang Joon came to promote the airing of his series, Are You Human?, on GMA Network's ...
Mariners 7, Twins 4: Fifth innings will haunt Kyle Gibson; SEO in Los Angeles Twinkie Town
Perhaps we oughtn't have been awake for this one.
Seo Kang Joon reacts to his drama 'Are You Human' being shown in the Philippines GMA News
Seo Kang Joon: 'When I heard that it was going to be aired in the Philippines I was very..,' Find out his answer here:
Local SEOs mixed, some peeved at idea of paying for Google My Business services - Search Engine Land
Local SEOs mixed, some peeved at idea of paying for Google My Business services Search Engine Land
Over the weekend, Google surveyed small business owners about their appetite to pay monthly subscription fees for a number of potential Google My Business ...
Kelsey Jones on Creativity, Living on Hope & Hustle, and Launching a Successful Business [PODCAST] - Search Engine Journal
Kelsey Jones on Creativity, Living on Hope & Hustle, and Launching a Successful Business [PODCAST] Search Engine Journal
Kelsey Jones talks about her 12-year journey as an SEO pro, the good times and the bad, and what she's learned along the way.
14 Common SEO Mistakes (And How To Correct Them) Forbes
Members of Forbes Agency Council weigh in with the most common SEO errors they encounter, along with how they can be corrected.
Majority of SMBs doing SEO are in-housing Search Engine Land
A majority of small businesses (SMBs) surveyed understand they should be doing SEO but only 36 percent have an SEO strategy in place and are actively ...
5 On-Site SEO Factors That Matter Most Search Engine Journal
Let's escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing *content* remain, ...
JYP Terminates Contract With “Produce X 101” Trainee Yun Seo Bin soompi
JYP Entertainment has confirmed they are terminating their contract with trainee Yun Seo Bin, a contestant on Mnet's “Produce X 101.” On May 8, JYP ...
Google brings ‘end-to-end’ food ordering to Search, Maps, Google Assistant Search Engine Land
Google's unofficial new mantra is “helping users get things done” (GTD). To that end, Google is making its many channels, properties and ads much more ...
Google Mobile Search Redesign Live: Favicons & Ad Label Blending Search Engine Roundtable
For years Google has been testing placing the URL at the top of the search result snippet. Google also has been testing favicons near the URL as well for years.
Look Out for These 5 Signs of Black Hat SEO Entrepreneur
Black hat SEO techniques will hurt your rankings and your business. Here's how to spot them.
Important SEO Trends To Watch In 2019 Forbes
Search engine optimization changes constantly, and businesses that want to stay ahead of the competition need to be aware of them. Keeping a pulse on these ...
The Top 5 Ways to Prove the Real Value of SEO Search Engine Journal
Here are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO.
The new realities of local search Search Engine Land
The concept of “local search” has always been somewhat ambiguous in terms of how it's defined, how it functions and who uses it. Broadly speaking, local ...
SEMrush expands to Amazon with Sellerly for product page testing Marketing Land
SEMrush is a popular competitive intelligence platform used by search marketers. The company, recently infused with $40 million in funding to expand beyond ...
Why Your Latest SEO Push May Not Be Working Yet Forbes
Meet Tom. Tom's tired of seeing his website languish on Google. That's why he spent a serious chunk of his marketing budget on a top-rated search engine ...
These Are The Biggest SEO Trends Of 2019 Forbes
How will the world of search engine optimization change in 2019? What new trends will emerge, what old trends will die, and which trends will continue in the ...
Google Page Rank - Important Or Just Another Number?
In my last newsletter I wrote about how your websites Alexa rating is not actually that important to the success of your online business. In this issue, I want to look at another popular statistic - Google Page Rank - and ask a similar question - is it that important?First a quick overview as to what the Google Page Rank actually is.
Search Engine Optimization - A Beginners Guide
Getting your site listed in the top search engines, such as Google, Yahoo, or MSN is no small job. There is lots of work that needs to be done to guarantee the highest placement possible, and even more work is needed to keep your ranking for any period of time.
Searching The Internet Without Search Engines
The World Wide Web contains more than ten million websites with thousands more being added daily from all over the world, and search engines are tasked with presenting the most relevant pages based on the search criteria entered. Finding a large and popular site like www.
Seecrets on Website Promotion: Search Engine Wars - a Different Perspective
The objective of all search engine providers is epitomized by the ideal search often portrayed in the popular television and movie series "Star Trek". When the captain issues a request for all information on a Klingon spaceship, the search engine intuitively understands that he wants military information.
Are You A Google Junkie
Google this, Google that, Google Google Google..
Content Management Systems Eyeball SEOs
Content Management Systems and search engine optimization (SEO) used to be mutually exclusive terms. But the SEO community has been driving the developers of Content Management Systems to integrate more SEO-friendly methodology within their systems.
Get Traffic You Need - Make Your Links Work
So you have built a nice web site with good solid content and now want to start selling your products or services.Search Engine Optimization (SEO) is rapidly becoming a dying art.
Google News - Just another article announcer?
In Google's recent battle towards becoming an international news center, I've come to notice that the results delivered from Google News seems like nothing more than the articles we publish everyday. So I ask, doesn't it seem like Google News resembles an article directory of some sorts?Google News World: http://news.
Monitor Your Visibility in Google, MSN, and Yahoo with these DIY SEO Tools
This is the second part of an article series in which you'll find many tools that you can use to monitor your site's search engine position and see how your do-it-yourself search engine optimization efforts are coming along. The following tools are for monitoring your search results in the three major search engines.
Search Engine Algorithm Quandaries
Before you make drastic changes to your website after a rocky search engine update, take time to study your web server logs, changes in traffic to your site, and your ranking in the search engines.Making Changes Before AnalysisMaking rash decisions when you are hearing one thing then another from forum postings and articles is not the best choice to make.
Whats All This Hype About Links?
What's all the talk about links we hear about? Reciprocal links? Non-reciprocal links? Targeted links? Link Popularity? I need links. You should have links.
Release from Google Sandbox Only to Search the Playground
The Google Sandbox Effect has been discussed at length in our case study of a new website first crawled in May by Googlebot. We can now further the case study with indexing comparisons and discuss interesting Googlebot crawler behavior after release, at the 75 day mark, of the study website from that very confining Sandbox.
Feed me - Satisfy the Search Engines and Your Sites Visitors With Keyword-Rich Content
Search engines love content. Graphics may make your site look great, but a nice picture does not attract a search engine.
How To Stay One Step Ahead of the Google Dance
It's taken you 6-months of hard work, constant changes, reading every shred of information on search engine optimization strategy not to mention thousands of dollars trying out web optimization tools and services.Finally, you have a page rank of 5, you are listed in the top 10 on your major keywords, and you are seeing the benefit - some decent traffic from Google and other search engines.
Advertise Locally Using Search Engines
While search engine advertising has been a great advertising medium for businesses capable of or interested in marketing their products and services to a national or international audience, the effectiveness of this type of advertising was limited for businesses interested in advertising to a local market until very recently.For example, a realtor with a web site in Minneapolis is likely interested in advertising on search terms such as "homes for sale" and "sell my home.
Tread Towards A Successful "Internet Research"
Internet is a terrific resource containing billions of web pages dedicated to thousands of topics. Since the amount of information available on the Internet is so vast and mind baffling you may feel lost.
The First Search Engine Marketing Method: Content That Meets Customers Needs
For your business web site, good search engine rankings and high user traffic depend on relevant content. More user traffic will mean more sales leads and then more sales.
When SEO Takes the Value out of a Website
Every webmaster would like to see his/her website to be the number 1 search result returned in search engines. A number 1 spot in Google pretty much guarantees loads of traffic to a website which can then materialize in high revenue for the website owner.
The Fundamentals of Inbound Links
We have all heard that adding quality content to your web site will give the search engines a good idea of how to index your web site, it's a topic we covered in "Content, Content, Content" back in November 2004. But the secret to luring the search engines to your web site, and in part to improving your position within those listings is your inbound links.
Google Zombies Need To Wake Up
Over the last couple of weeks, I've received more e-mails in response to my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap," than any other article I've ever written. And that's saying a lot because, I've written close to forty articles.
|home | site map|