20 Ideas for Creating Traffic Rich, Search Engine Friendly Pages
Sometimes questions will arise around the subject of gateway information pages or doorway pages. People have heard that "doorway pages" are BAD and some have stated that search engines "hate doorway pages".
For clarification on these type of issues, let's start by explaining some simple ground rules looking beyond the jargon and terminology.
Do Search Engines Hate Doorway/Gateway Pages?
To answer this we'll examine it in two steps.
1. What it is that the Search Engines "HATE"?
2. What type of pages the search engines "LOVE"?
With this approach it will help us gain some understanding of the criteria that is most important.
1. What the Search Engines HATE:
a) To put it simply, search engines despise low quality doorway pages that contain little or no useful content. A few years ago these type of low quality doorway pages were rampantly produced as a means to try and trick the search engines. Looking at it from the search engines point of view, why even publish a page if all it contains is a couple of lines of text and an "enter the store" link. Pages with VERY LITTLE VALUE to the reader, do not belong in a search engine's index.
b) Search engines also despise any kind of duplication or use of mirror pages. Again, little or no content (often just garbled text or keyword rich paragraphs that have no real value) were reproduced over and over and cluttered up the search engines. These pages were supposedly going to bring great traffic but the bottom line is that they were and still are all labeled by engines as Spam.
c) Search engines hate any attempt made by Webmasters to manipulate pages optimized with content unrelated to the actual Web site. Some Webmasters were guilty of all types of trickery to try and attract clicks regardless of the site content.
Understanding these issues, clearly you could NEVER blame the search engines for their war on Spam and low value doorway pages which contained no useful content or information.
Next let's talk about
2. What pages the Search Engines LOVE:
a) Search engines love pages that far "information rich" and contain useful, original content that will actually make valued reading to the online visitors.
b) Instead of doorway pages (or pages with no value or little useful content), the term "information rich" can be used to describe a page loaded with useful, quality information. Search engines love pages that are content rich and able to stand on it's own merit. A quality information page is also part of the overall Web site allowing visitors to obtain more relevant and useful information having easy navigation through the Web site.
Instead of lightweight pages with no content, today's pages need to contains high quality information, which is relevant to the online audience. The information rich page is 100% quality, put together with research, relevance, thought and care. No tricks are ever needed.
Next Question is..... What kind of information goes into creating an information rich high performance page?
Invariably this question often comes up when I am teaching one of our live hands-on workshops. People need to understand that this is wide open to all the discoveries you make while researching your target audiences behavior. How you can meet the audience's needs exactly, is only limited to "your imagination" and the most effective way to present the information you know they are looking for, back too them. You want to give them what they "really want" as opposed to what you "think" they want and do this right up front.
The focus is on creating genuinely "useful content" for your ideal target audience of "potential customers" who happen to be already out there searching for you.
Not only is this what your visitors want, it's also the key to success for search engine acceptance. You will never run in to trouble with search engines by offering lots of original, quality content that is interesting, useful and of high value, to your online readers.
In brief, key to success for attracting your target audience, is doing quality research on your target audiences searching behavior and learning to identify their needs and what they are searching for and then, giving them what it is that they really want.
Okay, so what kind of information might a information rich page really contain? That will depend on what "your research" reveals of course, but here are about 20 rough ideas just to get you started thinking in this fashion.
20 Ideas for High Performance Information Rich pages:
Your high performance, information rich pages might be any of the following (but not limited just to these either):
1. A Questions and Answers information rich FAQ page.
2. An introductory story related to the appropriate Web site theme (something that is compelling or educational on topic).
3. Interesting and original statistics which you have discovered through your research, are in high demand by your audience.
4. An interesting interview with someone (make it exclusive and original). People love to read about other peoples experiences and or opinions and views.
5. It might be a page loaded with various product reviews with an emphasis on benefits of each in comparrison.
6. It could be a theme related feature article or story.
7. It could be a detailed tutorial loaded with valuable "How to" or "instructional" advice.
8. Your information page might even be a biography about someone's life that people are looking for detail on. Of course it should relate to the topical interest of your site's theme.
Recent eg. At the recent, sad passing of legendary screen icon Marlon Brando, just do a search for his bio and see all of the movie or film related sites that are no doubt getting additional exposure from Marlon's fans who are looking to buy up some of his old classic films.
9. Your pages might something with a current events or newsworthy or hard news angle. Your audience is probably looking for interesting news if you take time to study what they are searching for.
10. Your information rich pages might want to contain detailed historical information that your audience is seeking.
11. There may be room for the use of information pages that use some humor or emotional content that is still of good value.
12. Would there be value to having a questionnaire which asks your audience a series of important questions. Remember that like real life, most Web based businesses are about building rapport and relationships.
13. You could build an index to a whole library of similarly themed topics and all though your articles would all be similar in theme, each individual information rich page would contain useful and diverse subject matter. Remember high value to your readers but all original (and no duplication in content).
15. It might be a page containing an interesting advice column on your chosen theme. Just old fashioned "good reading" which offers your readers advice or solutions to their challenges.
16. Your information page might be a reference page loaded with interesting, inspirational or famous quotes quite popular with all types of personalities.
17. Your pages might contain a related territorial map (yes images can be used most effectively with text)
18. It might be a sales letter but remember the emphasis is on quality content and originality. Things like detailed product reviews or content that emphasized some value added layout.
19. It could be a community related page with important localized community information. Tremendous value for Web sites that are looking for region specific traffic.
20. It could be any of the above suggestions with a seasonal angle relating to Christmas, Halloween, Easter, or something else appropriate to the Web content within your main theme.
One of the best ways to come come up with original ideas is to think laterally about "your audiences needs" in comparison to how they are searching on the major search engines. For more insight on how to research your audience's realtime behaviours you may want to visit http://www.wordtracker-magic.com
About The Author
John Alexander is Co-Director of Training for Search Engine Workshops. He has trained hundreds of people from over 80 different countries through seminars and workshops at locations across the globe. John also teaches instructional chats through his partner's, online SEO courses. Robin Nobles and John Alexander are also members of Wordtracker's special technical support team. John has written an eBook, Wordtracker Magic, offers unique strategies for applying the Wordtracker service to generate profits for online marketers.
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
SEO Strategy Guide: Beat Your Competition in 2020 Search Engine Journal
5 Ways SEO & Web Design Go Together Search Engine Journal
SEO in 2020: What Role Do Keywords Play? Search Engine Journal
Ryan Jones on Ranking Factor Nonsense, Machine Learning & SEO, Why You Should Build Websites & More [PODCAST] - Search Engine Journal
Ryan Jones on Ranking Factor Nonsense, Machine Learning & SEO, Why You Should Build Websites & More [PODCAST] Search Engine Journal
SEO Reports: Which Metrics Matter & How to Use Them Well Search Engine Journal
Optimizing the Optimizers: New Tools for SEO Success MarTech Series
What is SEO? Quick Guide to Search Engine Optimization Business 2 Community
8 Ways to Become a Great SEO Consultant Search Engine Journal
Yelp SEO: How to Optimize Your Listings & Rank Higher Search Engine Journal
Topic Clusters: Maximize Your Content's SEO Performance Business 2 Community
Bridging SEO and web development: How to get developers on your side Search Engine Land
9 Big Trends to Watch For in the SEO Industry for 2020 The Daily Campus
Video: Josef Sperzel talks technical SEO and using Python to pull data Search Engine Land
Google Explains How to Use Headings for SEO Search Engine Journal
6 Features Every SEO Platform Should Incorporate Search Engine Journal
Think effectively with SEO and brand building strategies Customer Think
At enterprise companies, SEOs cannot ‘do’ most of the SEO (An article to forward to non-SEO teams in your company) - Search Engine Land
At enterprise companies, SEOs cannot ‘do’ most of the SEO (An article to forward to non-SEO teams in your company) Search Engine Land
SEO Penalties: The 6 Ways Your SEO Strategies Aren't Helping You Business 2 Community
Google’s Mueller Answers How to SEO a Podcast Site Search Engine Journal
Travel SEO: Competing in Organic Search in 2020 & Beyond Search Engine Journal
A Complete SEO Checklist: 21-Point List Explained Business 2 Community
Tony Wright on the Danger of Absolutes in Marketing, Answering SEO Questions & More [PODCAST] - Search Engine Journal
Tony Wright on the Danger of Absolutes in Marketing, Answering SEO Questions & More [PODCAST] Search Engine Journal
Video: Search pioneer Mike Grehan on everything from the early days of SEO to AI’s role in paid and organic search - Search Engine Land
Video: Search pioneer Mike Grehan on everything from the early days of SEO to AI’s role in paid and organic search Search Engine Land
E-A-T & YMYL: How to Boost Your On-Page SEO Search Engine Journal
How SEO is changing in 2020 BestTechie
A New Twist In SEO Business 2 Community
Why SEO Shouldn't Be an Afterthought MarTech Series
4 Advanced Ways to Use Chrome DevTools for Technical SEO Audits Search Engine Journal
Vlog #38: Josef Sperzel On Using Python For SEO Gains & Technical SEO Search Engine Roundtable
Conductor launches SEO services marketplace for Searchlight users Search Engine Land
SEO Trends for 2020 That You Need to Know Grit Daily
Case study: The true value of informational content for e-commerce SEO Search Engine Land
The Good Old SEO Days: Sergey Brin With Heather Lloyd-Martin & Detlef Johnson At The Google Dance - Search Engine Roundtable
The Good Old SEO Days: Sergey Brin With Heather Lloyd-Martin & Detlef Johnson At The Google Dance Search Engine Roundtable
An Introduction to Python for SEO Pros Using Spreadsheets Search Engine Journal
A Quick Guide to Creating an Audio SEO-Friendly Podcast Business 2 Community
Top SEO Tools To Instantly Improve Your Website Marketing In 2020 (Comparison Common Tools) - KHTS Radio
Top SEO Tools To Instantly Improve Your Website Marketing In 2020 (Comparison Common Tools) KHTS Radio
Avoid These Big SEO Content Mistakes on E-Commerce Sites Business 2 Community
How to make data driven SEO decisions Business MattersBusiness Matters
7 Elements of Your Link Profile That Drive SEO Results Business 2 Community
Legal Marketing and SEO Trends for 2020 Part 2 The National Law Review
SEO Cost: Top 4 Pricing Models for SEO Services Business 2 Community
16 Must-Have Tools for Off-Page SEO and Link Building Business 2 Community
How I Had a Baby & Started an SEO Agency at the Same Time Search Engine Journal
How Ziff Davis used paid search and SEO to increase its affiliate business over the holidays - Digiday
How Ziff Davis used paid search and SEO to increase its affiliate business over the holidays Digiday
Understanding the Role of a Technical SEO Audit Search Engine Journal
SEO Content Writer vs Creative Writer: How to Find the Right Writing Experts for Your Marketing Needs - News & Features
SEO Content Writer vs Creative Writer: How to Find the Right Writing Experts for Your Marketing Needs News & Features
Biggest Trends in SEO for 2020 iLounge
On Page SEO Checklist: Blogging for People and Search Engines [Infographic] Social Media Today
How Can I Publish Content to Both .com & .co.uk Websites? Search Engine Journal
How do SEO companies like SEO Shark make... Daily Scanner
Reasons Why You Should Prioritize On Local SEO News Anyway
Google: Webpages with Featured Snippets Won’t Appear Twice on Page 1 Search Engine Journal
SEO Shark: an emerging partnership in the world of digital... Transforming The Nation
Web Techniques Selects Red Canoe Media for SEO Campaign Suburban Journals
A beginner’s guide on creating a positive corporate culture based on SEO Shark’s culture - Sunrise News
A beginner’s guide on creating a positive corporate culture based on SEO Shark’s culture Sunrise News
Win 'Policing the Open Road' Book by Sarah Seo Streetsblog St. Louis
How To Develop Your Business With Smart SEO Goals NewsAffinity
Google’s John Mueller: One Violation Will Not Result in a Manual Action Search Engine Journal
Park Min Young And Seo Kang Joon Only Have Eyes For Each Other In “I'll Go To You When The Weather Is Nice” - soompi
Park Min Young And Seo Kang Joon Only Have Eyes For Each Other In “I'll Go To You When The Weather Is Nice” soompi
What is SEO? businessjournaldaily.com
Kwon Nara Talks About Upcoming Drama With Park Seo Joon + Why She Feels Like An Idol Trainee Again - soompi
Kwon Nara Talks About Upcoming Drama With Park Seo Joon + Why She Feels Like An Idol Trainee Again soompi
Park Seo Joon, Kim Da Mi, And More Hint At Unique Synergy Behind The Scenes Of “Itaewon Class” - soompi
Park Seo Joon, Kim Da Mi, And More Hint At Unique Synergy Behind The Scenes Of “Itaewon Class” soompi
What Does It Mean to ‘Do SEO’? Search Engine Journal
Watch: Seo Kang Joon And Park Min Young Promise A Heartwarming Story During Script Reading For New Drama - soompi
Watch: Seo Kang Joon And Park Min Young Promise A Heartwarming Story During Script Reading For New Drama soompi
Seo Kang Joon And Park Min Young Reunite As Adults In Their Hometown In Posters For New Drama - soompi
Seo Kang Joon And Park Min Young Reunite As Adults In Their Hometown In Posters For New Drama soompi
Seo Kang Joon Transforms Into Warm-Hearted Bookstore Owner For New Romance Drama With Park Min Young - soompi
Seo Kang Joon Transforms Into Warm-Hearted Bookstore Owner For New Romance Drama With Park Min Young soompi
A Guide to Law Firm Marketing Strategy Hit Search
What Is SEO? How Does It Work? Myths, Mistakes, and 9 SEO Best Practices Business 2 Community
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
The Most Effective Off Page SEO Techniques to Improve Your Google Rankings [Infographic] - Social Media Today
The Most Effective Off Page SEO Techniques to Improve Your Google Rankings [Infographic] Social Media Today
Watch: Seo Kang Joon Is Intrigued By Park Min Young In 1st Teaser For Upcoming Romance Drama - soompi
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
5 SEO Realities SEO Professionals Struggle with Most Search Engine Journal
Why Having a User-First Approach to SEO Is Important Search Engine Journal
How to Make SEO Happen in 2020 Practical Ecommerce
#Showbiz: Han Seo Hee tried to end her life after Goo Hara's passing New Straits Times Online
How to Protect Your Search Engine Placement by Keeping Up-to-date on Industry Changes
There's no denying it: Search engines are a dominating force on the Internet, with millions of people going online to search on their topics of interest every single day.In fact, it was revealed at a recent industry conference that in June of 2005 alone, 10.
Basics to Search Engine Optimization
Search Engine Optimization popularly known as SEO.SEO is the process of optimizing or modifying a website to increase its popularity and ranking in listings of search engines.
STOP Writing for Search Engines
Back when I was starting out with my first internet venture, I did a crazy thing. I subscribed to a Search Engine Optimization newsletter.
Googles PR System Explained
The complexities of Google's PR (Page Ranking) System have grown more difficult to understand since the Hilltop Algorithm was introduced. This beginner's guide to the PR system explains the basics of what PR is, what it does, and how it affects your site's rankings.
What You Did Wrong With Your Domain Names!
Trying to improve search engine rankings is just like a rubics cube. A puzzle that can keep you occupied for hours.
Five Short Quick Tips on Web Page Titles
By Catherine FranzSearch engine spiders read and record page titles first. Here are five tips on how you can get the search engine spiders to read your titles and use them in their optimization process:1.
Microsofts New Search Engine
I tried out Microsoft's new search engine (beta version) the other day. They have been working on it quite secretly now for almost a year.
Thanks to a unique algorithm that produces most relevant results to any given query, Google has become, indisputably, the best search engine on the Internet. On the last count, Google has indexed over 4 billion pages and tackles around 200 million searches a day! A cluster of 100 thousand servers are used to store, crunch and spew out the query results with lightning speed that you are so accustomed to see.
Sales And Crawlers, Update! Update! Update!
The importance to the algorithmic web crawlers that speed throughout the web is crucial to the successful marketing campaign of your site. Your site would simply be a pretty compilation of HTML, XML, Java and the sort if search engine crawlers did not come around and look over your site.
SEO - Are You Making The Search Engines Mad?
If you've been involved in SEO (search engine optimization) for a while, you may remember the time when you could create a web page and get it ranked at the top of any search engine with little effort.All you had to do was load up the page with the keywords you wanted to rank high for, make sure your meta tags were stuffed with those same keywords, submit the page and within a few days or weeks you've captured a top 20 or even top 10 result.
Googles New SEO Rules
Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as "Allegra", has left some web sites in the dust and catapulted others to top positions.
Top Search Engine Ranks- The Only Secret You Need- Explained: Part 1
The top three search pages- the only place you'll be noticed they say. Unfortunately, they are correct.
Why Top Search Engine Placements Never Move?
#1 question when it comes to web advertising is how do I get top 10 search engine placements for the terms I wish to aquire?Without getting into how to aquire #1 placements (Since there are virtually 100's of articles explaining these techniques), let's instead look into how companies who do end up aquiring them, never seem to loose them..
The Myth of Rankings - Beyond Search Engine Optimization
What follows is a condensed version of a conversation that happens all too frequently when I am approached by a prospect interested in search engine optimization (SEO):Prospect: We need our website optimized, because we aren't showing up for any searches. Me: What searches have you tried? Prospect: We don't show up for ANYTHING.
Analyzing Googles Backlinks Is Close To Worthless
All About Google
If you read The Search Engine Showdown, you know Google is my favourite search engine. Why? Google always offers the most results for any given search (they currently have over 8 billion pages indexed), it's faster than the Audi Quattro we test drove this morning, and 9 times out of ten, in my experience, all the front page results are relevant to my search.
SEO, the Simplified Version
Lets get things straight. SEO is a very competitive market.
Search Engine Traffic Myths, Time Wasters, and Pitfalls
Everyone wants to increase their rankings with the search engines and because of this there is a ton of information available on how to go about it. Unfortunately, while some of this information is real, there is just as much or more information that is outdated, wrong, and a complete waste of time, money and energy on your part.
Keyword Ownership: What It Is And Where Its Headed
Have you ever got one of those silly emails that offers to let you own a keyword? Silly question. How many such emails do you get every day?A number of such services regularly email me offering keyword ownership of premium keywords for $300/year.
Easy And Simple Steps To Get Listed In Search Engines
Search engines are one of THE best resource for free advertising. Better your web site's search engine position better be the traffic generation.
|home | site map|