| |
| |
|
SEO Information |
|
|
|
Press Releases Can Increase Search Engine Positioning
When you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites as possible. The focus lies in moving outward? taking the press release to as many *other* sources as possible. We buy lists of journalists, pay public relations companies to distribute the release to thousands of targeted leads, use online press release distribution services, and create our own in-house list of reporters to touch base with. This is the "standard" route that press release distribution takes. However, we generally don't think about how these releases can work for us in other ways. For instance, have you considered the fact that adding your press releases to your own site can increase your visibility and boost your lead generation efforts? How? Because press releases can open new avenues for search engine spiders and site visitors to find you. Writing A Search-Engine-Friendly Release Press releases have some unique characteristics that can contribute to an increase in search engine positioning for your site. They are similar in many ways to pages that use search engine copywriting techniques. For instance, they: Press releases, by nature, incorporate each of the elements used with good search engine copywriting. That makes them the perfect addition to your site. With very little effort, each of your press releases can be turned into optimized pages that draw in additional, qualified traffic. When you write your next press release, consider adding these two simple steps: Incorporating Press Releases Into Your Site Next, you'll want to develop a page structure that caters to the search engine spiders. Because spiders follow links, you'll have to open a door from your home page to the section of your site that houses the releases. First, add a link to your navigation bar that points to a "press release directory." On the directory page, list each individual release with a one- or two-sentence summary and a link to the entire content of the release. Then create a separate page for each release you write. Using the keywords you've researched for the content, write a title and description tag for each page. Then upload everything to your host's server. Once the pages are spidered, you'll find numerous new roads leading from the engines to your site. With just a little more effort than you would normally give, your press releases can pull "double duty." Through a push-pull effect, your releases can be pushed toward media outlets for additional exposure, and they can also pull visitors back to your site through the use of search engines. The result? Even after the initial media explosion over your releases takes place, they'll be working to drive traffic to your site and increase your search engine positioning. About The Author Karon Thackston © 2004 http://www.copywritingcourse.com Copy not getting results? Learn to write SEO copy that impresses both the engines and your visitors at http://www.copywritingcourse.com. Be sure to check out Karon's latest e-report "How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)" at http://www.copywritingcourse.com/keyword.
MORE RESOURCES: This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news
Google News |
|
|
|
RELATED ARTICLES
Seecrets on Website Promotion: Search Engine Wars - a Different Perspective The objective of all search engine providers is epitomized by the ideal search often portrayed in the popular television and movie series "Star Trek". When the captain issues a request for all information on a Klingon spaceship, the search engine intuitively understands that he wants military information. Google Rankings -- Achieve Top 10 Rankings with Free Tools In order to get a top 10 google ranking it is imperative to not only know how to use the resources that are available to us, but to also know what to do with them. The key is always to find out what tools are the ones to use. Is Google Fair? If you are the owner of a new website, trying to get a decent ranking from the mighty google, you will no doubt answer with a resounding, NO! Recent findings indicate that Google's algorithm has an ageing filter, which put in simple terms, makes it harder for a new webmaster to get high ranking in the SERP's, in the short term at least. So does this mean google favours established sites over new ones?Broad keywords appear nigh on impossible to get top 50 rankings for, and Google's first page seems like an unattainable dream. SEOing A Flash Intro IntroductionWhy does a FLASH intro need SEO? Flash, the great SE killer, is basically nonspiderable, although there are reports of the opposite. In this way, the intro creates a solid, non-permeable barrier between the website and the external world. 10 Basic Rules for Where to Place Your Keywords First of all, Google and most other search engines do NOT look at the META keyword tag. Many people say not to bother with it, but I use the META keyword tag and I place my keyword phrases in it. Advanced Uses for the Google Algorithm Previously.. The Business Case for SEO It's interesting how potential clients have preconceived notions about which aspects of search engine marketing have the most value. In fact, they tend to fall into two camps that are 180° apart. Use Search Engines For A Guaranteed Web Site Promotion For your web site to succeed, you must use is search engines optimization. Web sites definitely need top rankings in major search engines such as Google, Yahoo!, AOL, and MSN. Yahoo Listing Still Worth It? In October 2002, the Yahoo! portal changed the way it delivers search results. In the past, the most prominent results were exclusively culled from websites listed in the Yahoo directory itself. Site Maps: A Force To Be Reckoned With Another important component of search engine optimization is the use of site maps. If you want visitors -- and search engine spiders -- to find every page on your Web site, a site map can be your biggest ally especially if you have a lot of content on your site (and if you've been reading all the advice on our site, you should know by now that the more content you have the better your chances are for top ranking). Googles Good-Writing Filter I was recently struck by the fact that the top-ranking web pages on Google are consistently much better written than the vast majority of what one reads on the web. Yet traditional SEO wisdom has little to say about good writing. Pay-per-click - the Ultimate Tool to Boost Affiliate Sales The old ways are not always the best ways.The traditional model of making money from affiliate products was simple. Niche Marketing - Why Keyword Research Come First A good portion of my business involves spending hours and hours using incredibly powerful but difficult to master software to uncover thousands of the exact, targeted keyword phrases people in any given niche market are typing into the search engines.When people new to the internet discover what I do and see the huge lists of keyword phrases and search data I uncover and compile, they often ask me what the heck it is used for. The Small Screen SEO! First of all, What is SEO? SEO stands for Search Engine Optimization and is the art of making your pages efficient for search engine robots in order to get your site listed in the top of their results, preferrably on the first page and within the top 10. We can easily achieve this if we know how the search engine is reading our sites, so we can further tweak our pages and make it to the top. How to Get Non-stop Free Traffic to Your Website Yet the simple truth is that without traffic a website cannot be successful. Lack of traffic really need not be a problem because there are various free, proven ways of generating traffic that will cost you nothing but get you lots of traffic without you having to spend anything. Keep Your Content Fresh with this Quick and Easy Tip Some of the Search engines want only original content. So if the Search Engine Get's to your web Page on your Site and realize they have already seen this Page they won't Index it again, This can be a real hazard if you submit Articles for free Re-Distribution. How to Get a Website Indexed Fast Get Indexed FastWhat does getting indexed mean?The search engines keep a cache of every web page in their index.In English, this means: The search engines make a copy of every web page they visit and put in their records? ummm, I think that's what I mean. Have You Been Dropped By Yahoo? Yahoo has fairly recently updated its guidelines. You can read the full list at:http://help. Click Click Boom: a Linking Strategy that will Blow Away Your Competition Web marketers, do you hear what I hear?"Click-click BOOM"That's the sound of your new linking strategy that's going to positively blow your competition clear out of the water.Click-click BOOM. Creating a Google SiteMap For Your Work At Home Business Web Page Search engine traffic is the best traffic You can get for your online Business. So if you are running a Home Based Business with an Online Presence why wouldn't you do everything possible to gain a Top Search Engine Ranking.
|
| home | site map |
| © 2006 |