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Press Releases Can Increase Search Engine Positioning
When you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites as possible. The focus lies in moving outward? taking the press release to as many *other* sources as possible. We buy lists of journalists, pay public relations companies to distribute the release to thousands of targeted leads, use online press release distribution services, and create our own in-house list of reporters to touch base with. This is the "standard" route that press release distribution takes. However, we generally don't think about how these releases can work for us in other ways. For instance, have you considered the fact that adding your press releases to your own site can increase your visibility and boost your lead generation efforts? How? Because press releases can open new avenues for search engine spiders and site visitors to find you. Writing A Search-Engine-Friendly Release Press releases have some unique characteristics that can contribute to an increase in search engine positioning for your site. They are similar in many ways to pages that use search engine copywriting techniques. For instance, they: Press releases, by nature, incorporate each of the elements used with good search engine copywriting. That makes them the perfect addition to your site. With very little effort, each of your press releases can be turned into optimized pages that draw in additional, qualified traffic. When you write your next press release, consider adding these two simple steps: Incorporating Press Releases Into Your Site Next, you'll want to develop a page structure that caters to the search engine spiders. Because spiders follow links, you'll have to open a door from your home page to the section of your site that houses the releases. First, add a link to your navigation bar that points to a "press release directory." On the directory page, list each individual release with a one- or two-sentence summary and a link to the entire content of the release. Then create a separate page for each release you write. Using the keywords you've researched for the content, write a title and description tag for each page. Then upload everything to your host's server. Once the pages are spidered, you'll find numerous new roads leading from the engines to your site. With just a little more effort than you would normally give, your press releases can pull "double duty." Through a push-pull effect, your releases can be pushed toward media outlets for additional exposure, and they can also pull visitors back to your site through the use of search engines. The result? Even after the initial media explosion over your releases takes place, they'll be working to drive traffic to your site and increase your search engine positioning. About The Author Karon Thackston © 2004 http://www.copywritingcourse.com Copy not getting results? Learn to write SEO copy that impresses both the engines and your visitors at http://www.copywritingcourse.com. Be sure to check out Karon's latest e-report "How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)" at http://www.copywritingcourse.com/keyword.
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Tech Times How to Align Your International Roadmap with Google Updates Search Engine Journal The Economist is hiring a Senior SEO Editor The Economist Google Adjusted Its Search Algorithm Due To SEO Gaming Four Or Five Times In 10 Years Search Engine Roundtable How to Boost Shared Value with Integrated vs. Siloed Marketing Search Engine Journal Search Engine Optimisation (SEO) Software MARKET SHARE, REVENUE, AND AVERAGE WORTH BY MAKERS SHARED IN AN EXCEEDINGLY LATEST ANALYSIS REPORT – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper How to Rapidly Scale your Ecommerce Marketing Business 2 Community True Beauty star Cha Eunwoo in talks to join Seo Ye Ji & Kim Nam Gil in upcoming drama, Island PINKVILLA SEO Firm, Sharon Reed Web Solutions, Helps Southlake Businesses Adopt Digital Marketing Innovations - Press Release Digital Journal SEO Service Provider Services Market by Top Manufacturers: OpenMoves, WebiMax, Boostability, Digital Marketing Agency The Bisouv Network Search Engine Optimization (SEO) Software Market Study Navigating the Future Growth Outlook to 2026 | Key Analysis by Moz, Ahrefs, Ahrefs, DeepCrawl, SEMrush, Searchmetrics Essentials – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper Global SEO Software Market Landscape and Its Growth Prospects 2020 – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper New Report of Local SEO Software Market with Size, Growth Drivers, Market Opportunities, Business Trends and Forecast to 2026 – The Bisouv Network The Bisouv Network Cheese in the Trap star Seo Kang Joon reportedly in talks to star in upcoming thriller Zero PINKVILLA Park Bo Gum & Gong Yoo starrer Seo Bok to release on April 15 via theatres and OTT platform TVing PINKVILLA Search Engine Optimization with Nicole Mattson | News Dakota newsdakota.com How to Learn SEO: A U.S. News Guide U.S. News & World Report How SEO works and how to use it to rank higher in search results Business Insider 3 Hidden Benefits From Mastering SEO Built In YouTube SEO for Beginners: 10 Best Practices to Get You Started Search Engine Journal 5 essential search engine optimization tips that actually work The Business Journals International SEO for 2021 & Beyond: 9-Point Checklist for Success Search Engine Journal SEO 101: Get Your SEO Guide for Beginners [EBOOK] Search Engine Journal 3 Steps to Better Content: Power up Your SEO with Audience Understanding Search Engine Journal RIP antiquated SEO: Google’s guidelines stress quality content Digital Commerce 360 3 Things You Must Know About SEO in 2021 Search Engine Journal All you should know about SEO AZ Big Media The Complete Guide to SEO for Course Creators Entrepreneur SEO: Back To Basics Forbes Top 20 Most Popular SEO Experts: A Social Listening Analysis Search Engine Journal How to Turn SEO Into a Measurable Revenue Generator [Webinar] Search Engine Journal International SEO in 2020: 4 Key Takeaways Search Engine Journal 20 Things I Learned From 20 Years of Working in the SEO Industry Search Engine Journal The 10 Commandments Of SEO Forbes |
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