SEO Information

Optimizing For Visitors Not Search Engines


Most people feel that optimizing is to target the search engines alone. In my opinion, this is not the only case. Optimization requires a balance of traffic enhancements and a user friendly atmosphere that provides clear navigation. Most will agree it would be much better to have people accept offerings from a Site, rather than masses of people who do nothing. Here are some general tips and thought to make pages user-friendly.

Focus on the Offerings

Is something being offered? Make it clear for people to see what is being offered. Give an eye catching call to action for your offers. For example, if you're a Real Estate Agent offering, "Free CMA's," make it clear for people to see the offer. Use font styles or colors to give the offers prominence over the rest of the text. Give links to offers a focal point on the page. This can be done by centering the offers or putting them on top of menus.

Keep your pages concise. Many search engine optimization programs and professionals suggest keeping your pages under 750 words. In my opinion, this is good for visitor optimization as well. Focus your page on the topic at hand. As in the example above, if someone clicks a link that reads, "Free CMA," the next page should be about free CMA's. Don't waste valuable space describing a CMA. Give a concise explanation, and then a call to action.

Keep your pages fast

In addition to pages loading fast, they should be fast at delivering information. Consider why people are surfing the Internet. In my opinion, the internet is used for finding and retrieving information. Because of this, pages need to be concise. If I follow a link that says, "Available widgets," that's what I want to see on the next page, front and center. I want to find the information I am looking for quickly and easily.

Don't overcrowd the sub-pages. While your front page is bound to have a variety of topics and links, your sub-pages should be concise. I often come across pages that focus on several topics. In my opinion this is a bad technique. Make two pages instead of one page with two topics. This helps establish fast information retrieval.

Use Headings for clear navigation

Headings are recognized by the search engines and they provide clear navigation. Using headings will give pages an outline format. This allows people who browse your pages to quickly find the information that is relevant to their needs.

Heading tags in HTML start with H1 and range through H6. In my opinion, you should only have one H1 tag on a page. This tag should describe the overall premise of the entire page. If there are multiple subheadings, use H2 tags. If there are additional subheadings, use the H3 tags and so forth. You can also use text bolding to call attention. Try to scatter your keywords throughout the headings so search engines will know what the page focuses on, but keep it user-friendly.

Using colors

Make it easy for people to read the text on the Webpage. Designers often get the urge to make their websites appear unique. Uniqueness is good, but hard to read text is bad. I strongly urge the use of colors to make different aspects of a page stand out. However, you should ensure that there is enough contrast to make the text standout. Pages that are hard to read or pages that have hidden text, loose credibility. This gives the impression of deception and is overall frustrating. Unless your site uses an overwhelming amount of Audio, make sure people can read the page.

Making your pages user friendly has many significant benefits. Your pages should achieve their goal with a limited amount of traffic. Surfers are more likely to bookmark the site. This will establish a user base and generate a larger audience as time progresses. Most importantly, other webmasters are more likely to put links to your Website.

About The Author

Michael Medeiros is the owner of Mjmls.com. Mjmls offers free advertising for the United States.

admin@mjmls.com


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Forbes

Google's Top Ranking Factors For Local SEO - Forbes
Forbes
With so many potential clients turning to local search to find business or legal services, it's imperative that the online presence of your business or practice is ...
Infographic: 72 Stats to understand SEO in 2018AMEinfo
SEO/PPC Manager job, Durban, Umhlanga Ridge - Bizcommunity.comBizcommunity.com
Tips for helping women in business boost their SEO rankingFinancy
Business 2 Community -Dereham Times
all 17 news articles »


Search Engine Journal

5 Ways to Move Your SEO Programs to Target the Top of the Buying Funnel
Search Engine Journal
For years, SEO professionals have been tackling the bottom of the sales funnel. We'll give lip service to branding and content marketing targeted at consumers higher in the funnel – those just starting the buyer's journey. But it's much easier to ...



Search Engine Land

SearchCap: Google Search Console, negative SEO & more
Search Engine Land
There is no such thing as being negative SEO-proof, says contributor Joe Sinkwitz. All you can do is take steps to lessen the probability of becoming a victim. Here's how to reduce attack vectors and protect your site. Google Search Console Search ...
5 SEO Mistakes that People are Still Doing in 2018Entrepreneur
A Beginner's Guide to SEO in a Machine Learning WorldSearch Engine Journal
The core pillars of technical international SEOMarketing Tech
MediaPost Communications -The SEM Post
all 14 news articles »


TNW

Listen to Google — UX and SEO are a match made in heaven
TNW
To the layman UX and SEO (if they even understand what they mean) sound like two entirely unrelated things. The one is about some plumber jabbing away at their phone, while the other is about satisfying the algorithms of a company in Silicon Valley.



Forbes

6 Reasons Why SEO Might Not Be Right For Your Business - Forbes
Forbes
Contrary to popular belief, SEO is not something every business needs, especially small businesses with modest marketing budgets. Here's how to determine ...
Small Business SEO Checklist: 11 Ways to Improve Rankings TodaySearch Engine Journal

all 2 news articles »


Entrepreneur

The Startup's Handbook to Perfecting the SEO Strategy
Entrepreneur
Many business owners and founders still make the mistake of assuming SEO to be an offshoot of web development. Understand that SEO is an inseparable and ongoing part of marketing. It is much more than adding titles and meta descriptions to your web ...
4 Very Popular SEO Beliefs That Make No Sense At All - Search ...Search Engine Journal
4 Ways Sentiment Analysis Is Changing SEOSearch Engine People (blog)
Google: On Page Depth, Flat Architecture, Googlebot Discovery and SEOThe SEM Post

all 8 news articles »


Business.com

Small Business Guide to SEO
Business.com
SEO describes a group of practices that drive organic traffic to a business website by boosting its place in search engine results. If you're a small business owner and you use the internet to drive customers to your business (which should be most of ...



Boing Boing

Pounded in the butt by my own dark SEO: the weird, true story of #Cockygate
Boing Boing
Now, Sarah Jeong (previously) has taken a deep, investigative dive into the true origins of #cockygate, and has discovered a seamy, sleazy underbelly of black SEO hacker/romance writers who have mastered the art of gaming and manipulating payouts from ...



Search Engine Land

The small business owners guide to conquering SEO: The glossary
Search Engine Land
While SEO is neither magic nor rocket science, it's still fairly complex and getting more so every day. The vernacular can be somewhat confusing to everyone practicing SEO. Canonical, hreflang, schema, cache, robots.txt, .htaccess — these are just a ...



Business.com

Why Your Business Can No Longer Afford to Ignore SEO
Business.com
Your corporate brand is a digital representation of your business's persona, voice, mission and values. When it comes to digital visibility, nothing outperforms search engine optimization. Search engine optimization (SEO) refers to the art and science ...


Google News

home | site map
© 2006