SEO Information

Search Engine Updates vs. SEO


Webmasters always anxiously wait for a search engine update. Those who rank well want to see their sites get even better. Those who didn't do well expect a major boost. Those whose sites get de-indexed anticipate a major comeback. Those who just started new sites bet on their sites will make into the first page of search engine result pages (SERPs) for their targeting keywords. Of course, not everyone will be happy about the results of search engine updates. After all, search engine traffic is a zero-sum game - someone loses and someone gains. Then, the webmasters start preparing for next update.

The Business Reasons Behind The Major Updates

All major search engines claim that they strive to present search results to users with the highest quality. But the business of search engine is business. What they won't tell us is that there're many business reasons for every major search engine updates. Search engine traffic is hot commodity - it's free and has higher conversion rate since the searchers are very close to make their buying decisions. The downside of the search traffic for webmasters is that they don't have control at all. Your sites may be ranked #1 today, but nowhere next day.

Search engine companies will, no doubt, use the search engine traffic to maximize the values for their stakeholders. Google's Feb. 2 update (allegra update or Superbowl update) once again shocked the webmaster community like last Florida update. The noticeable change in Superbowl update is that well-established sites rank well even for specific keywords that aren't even highly relevant to their pages. You may think the move is to fight spams and improve the quality of SERPs. That's only part of the story. The results of the update is that the websites of well-established corporations (with never ending press releases) will get a major traffic boost from Google. Google does this by algorithm changes, not manual manipulations.

If we think search engine traffic from Google is really an incentive to try it free before you buy. This time, Google decides to lure the major corporations to test the benefits of search traffic. Major corporations will likely increase their spending in online advertising and those news agencies may even drop their law sues against Google if they see the traffic from Google justifies that their sites benefit from including in Google index database.

Is this the real driving force behind last update? Only Google knows. If you own Google, however, you will do the exactly the same.

Will this negatively impact the user experience? - maybe and maybe not. What is the real difference between the #1 spot and the site that ranks #100? - the backlinks. Backlinks don't alter the quality of a page at all.

When they say technology, they mean business. Major technology changes are always driven by business needs. It has nothing to do with "good" or "bad".

Strategies to Cope with search Engine Updates

The Internet and the Web was once hailed as the new medium and the new opportunity for small business and site owners. They will be disappointed as big three peek into fortune 500 companies's deep packets. There're strategies they can use to cope with the search engine updates, however.

1. Create a portfolio of website using different SEO techniques. If some of your sites get hammered in a update the rest may benefit from the update.

2. Generate traffic from all major search engines.

3. Use the search traffic to build loyal user bases.

4. Build sites similar to the sites of well-established companies. The tags, on-page, off page optimization techniques will become less and less important as major corporations aren't interested in those types of things that geek webmasters are interested.

Speculation on Coming Updates

The next Google update is around the corner. I won't expect any noticeable change. If Google decides to let big apples try search traffic free. They will need a couple of months to realize the values of the search traffic.

There will be major re-distribution of search traffic in 3 or 6 months. If the same group of major corporations always get huge amount of free traffic from Google. They won't bother to open their wallets. The major traffic distribution may be from one group of major corporations to another. The search traffic will unlikely sift back to small sites.

Copyright Bruce Zhang 2005

Bruce Zhang operates a website http://www.4th-media.com that automatically aggregates and categorizes SEO news, new articles, and forum threads from over 50 sources daily ( http://www.4th-media.com/newsbot/ ) to help webmasters and SEO professionals to keep up with the latest development in search engine marketing. The website also offers original thoughts on SEO.


MORE RESOURCES:

SEO Agency Versus In-House Team: What's Better For You?  Forbes

To be successful online, companies need to take SEO seriously, and it must be a priority. As the founder of an SEO agency, I have dedicated the last 20 years to ...


Look Out for These 5 Signs of Black Hat SEO  Entrepreneur

Black hat SEO techniques will hurt your rankings and your business. Here's how to spot them.


8 Ways You’re Wasting Money on SEO Without Knowing It  Search Engine Journal

Not getting the ROI you expect from SEO? Here are eight ways you might be wasting time and money – and how to increase your chances of success.


SEO: 9 Content Optimization Tools  Practical Ecommerce

Contextual relevance in search engine optimization refers to how the *content* on a website aligns with searchers' words and phrases. These nine *content* ...


Seznam SEO: An Interview with Seznam’s Search Division Director  Search Engine Journal

Discover how Czech search engine Seznam approaches modern day search, how it processes JavaScript-powered websites, and more.


SEO Explained to a 5 Year Old  Business 2 Community

Which got me thinking, when he wants to know about the world around him, the simplest explanation is always the best. I realised that this approach can also be ...


Why You Must Stop Obsessing About These 5 Things in SEO  Search Engine Journal

Are you obsessed with the wrong things in SEO? Here are five things that are overrated or badly misused and a couple trends that still hold weight.


Majority of SMBs doing SEO are in-housing  Search Engine Land

A majority of small businesses (SMBs) surveyed understand they should be doing SEO but only 36 percent have an SEO strategy in place and are actively ...


7 Reasons Why SEO Matters for Every Startup  Entrepreneur

No matter how lean your startup, you can at least afford do-it-yourself SEO.


Dominate With SEO Meets #GoldenMic  AgWired

One of the folks who stopped by the ZimmComm booth during the Agri-Marketing Conference Connection Point was Sam Romain, Dominate With SEO.


Boost Your Website's Visibility With This SEO Course  Entrepreneur

Turn your website into a profit-producing machine with this back-linking course.


Two Ways To Avoid SEO 'Perfection' (And Why That's A Good Thing)  Forbes

Stop trying to serve Google and start trying to genuinely serve your target audience.


Skip the SEO and SEM basics  Marketing Land

Come to SMX Advanced June 3-5 in Seattle for expert-led search marketing sessions.


SEO: Using Lighthouse to Improve Site Speed  Practical Ecommerce

Site speed is tricky for search engine optimization practitioners. It's a ranking signal for Google and a key factor in a customer's experience. But few SEO pros ...


How to Create Content for SEO  Search Engine Journal

Creating valuable *content* is a crucial component of SEO. Follow these six steps to help your *content* rank higher on search engines.


Four excellent case studies of structured data for SEO – Econsultancy  Econsultancy

The importance of structured data, a type of code that makes the *content* of webpages easier for search engines to interpret, is frequently emphasised in advice ...


The 4 Pillars of Enterprise SEO Success  Search Engine Journal

Mitigation, reporting, project management, and relationship building are all important to the success of enterprise SEO. Here's why.


The Rise of On-Page SEO Tools: Pushing the Frontiers of SEO & Content  Search Engine Journal

To be a successful in SEO today, your keyword research and *content* planning need an update. Learn how correlational SEO tools can help you create *content*.


The Ultimate Guide to Press Release SEO: 2019 Edition  IR Magazine

It's critical to use search engine optimization (SEO) to create better-performing *content*. This guide will help you create more effective press releases and investor ...


What killing rel=prev/next means for SEO  Search Engine Land

By now, you've probably heard that Google is no longer supporting rel=prev/next markup. In fact, Google hasn't supported it for years. That's unfortunate ...


The anatomy of an SEO robocall scheme  Search Engine Land

On Oct. 11, 2018, I received a phone call and discovered that Classy Brain (my company) was in existential crisis. The end was near – Google was after me.


5 additional data blending examples for smarter SEO insights  Search Engine Land

As I covered in my previous article, data blending can uncover really powerful insights that you would not be able to see otherwise. When you start shifting your ...


Submit Questions Around JavaScript SEO For Google  Search Engine Roundtable

As you know, Google posted their last video on their JavaScript videos for SEO yesterday. But now that the first part of the series is over, Martin Splitt from Google ...


SEO Strategy vs. Tactics: What’s the Difference? A Lot!  Search Engine Journal

Understanding the difference between strategy and tactics also means making sure everyone on your team is using the terminology in the same way.


Is link building dead? Depends on who you talk to  Search Engine Land

Sure, link building used to be plagued by a morass of black-hat tactics like link farms, paid link schemes, hidden links and spammy *content*. But after Google ...


Rel=Next/Prev & SEO: Insights from Google Crawling Behavior  Search Engine Journal

In an ecosystem where conjectures and theories dominate debates, Google's announcement on March 21 that rel next/prev tags are no longer used by the ...


Industrial SEO For B2B Companies: New Application, Same Strategy  Forbes

B2B customers are often looking for the same type of high-quality, informative *content* online, much like B2C customers. The question is: Will they find your ...


6 Effective Onboarding Tips for New SEO Customers  Search Engine Journal

Offering SEO services? Here are six client onboarding tips that will improve your new business retention and customer lifetime values.


Five Pro Small Business SEO Tips from a CEO  MarTech Advisor

Every CEO that one talks to, always want to see their website rank higher in the Google search and that's what each of them will stress in their meetings.


Google Uploads Last JavaScript SEO Video: Dynamic Rendering For JavaScript Sites  Search Engine Roundtable

Google's Martin Splitt has uploaded his last video in the series of videos around JavaScript and SEO yesterday, this one was on the topic of dynamic rendering.


Improve Your Marketing Strategy with These 4 SEO Tools  Business 2 Community

As Google continues to update its algorithm it's more important than ever to set up your SEO strategy for the best visibility online. Thankfully there are helpful ...


Google’s Shift from Answers to Journeys: What Does It Mean for SEO?  Search Engine Journal

From dog training to fidget spinners, when users look for information, they usually start their journey with a Google search. It used to be that Google's algorithm ...


301 vs. 302 Redirects & SEO: The What, Why & How  Search Engine Journal

301 vs. 302 redirects. Confused about which one to use? You're not the only one. Even in 2019, website owners are unclear about which type of redirect is best ...


Five SEO Strategies Financial Marketers Must Ditch ASAP  The Financial Brand

Some search engine optimization tactics, like matching *content* to user intent and building quality backlinks, have stood the test of time. But many SEO tasks that ...


SEO National Welcomes Pet Minerals to Their Search Engine Optimization Family  PRUnderground

Utah SEO company beats out the competition to sign on cutting-edge pet wellness company.


Seo: The Artist's Dance  ArtfixDaily

NEW YORK, NY – Chelsea's Agora Gallery will feature the original work of Seo in A Rich Spring Profusion. The exhibition opens April 18 and runs through May ...


How to Build Authority in Local SEO  Search Engine Journal

Site authority is crucial to the success of any local SEO efforts. Here are some of the best ways to build the authority of a local business.


Basic SEO Techniques to Improve Website Search Visibility  MarketingProfs.com

Businesses that rely on organic search know the importance of SEO, but ranking for keywords has become more difficult. Complete these 3 basic SEO tasks to ...


SEO: Lessons from Google's 'rel=prev/next' Pagination Identifier  Practical Ecommerce

Search engine optimization professionals were caught off guard this week by Google's admission that it hasn't used its pagination identifier in “a number.


Evangelizing SEO: The Can’t-Lose Case for Your Content Team  Search Engine Journal

Here's how to build a convincing case to your *content* team that SEO isn't a checklist or a chore, but a superpower that will boost their success.


Voice Search Is the Most Common and Biggest SEO Trend of 2019 to Follow  Influencive

It is said that you should think out of the box to stand apart from the crowd, but when it comes to SEO you must also follow the current trends to get the best ...


SERPstash can help boost your site's SEO power for only $24  PCWorld

SERPstash analyzes your site and automatically identifies SEO improvements.


What Real Small Business Owners Are Doing to Boost Their SEO  AllBusiness.com

Having an up-to-date SEO strategy can make all the difference in your website's search results ranking. Learn the latest SEO tactics business owners are using ...


New Data Shows How Much SEOs are Charging for Services in 2019  Search Engine Journal

A study on digital marketing pricing shows how much SEO consultants and agencies are charging for their services in 2019.


Factors to Consider When Outsourcing SEO  CIOReview

Factors to Consider When Outsourcing SEO By CIOReview - Search Engine Optimization (SEO) is a meticulous process. Implementing SEO practices can be ...


79% of Digital Advertisers are Also Using SEO in Their Marketing Strategies  Search Engine Journal

New data reveals that 79% of digital advertisers are also using SEO as part of their marketing strategy in 2019.


Are Disjointed and Misaligned SEO Benchmarks Impacting Content Management Practices?  MarTech Series

Google may have changed its algorithm but SEO practices are still making a huge impact on the *Content* Management strategies, especially for small and ...


Fife Marketing and SEO Services Launched  Newswire

Fife Web Services, based in Fife, Scotland, have launched a new website showcasing their services for local clients. They can help clients to establish a strong ...


Google Forgets to Announce a Major Change – SEO Community Disappointed  Search Engine Journal

Google announced a major change several years late. The SEO community reacts with disappointment.


SERPStash's Low Price Makes It a Must Have SEO Tool  Inverse

SERPStash is a tool that streamlines the process of search engine optimization for non-experts. It breaks everything down into 3 parts: identifying keywords, ...


Update To Domain Authority Causing Confusion  Business 2 Community

Earlier this year there was an update to the Domain Authority “algorithm” that has caused a fair amount of confusion among SEOs and marketers alike and ...


Singapore Online Marketing Agency Announces Comprehensive Multi-level SEO Solutions  High Tech Deck

Singapore search engine marketing agency IMSimplify has announced the expansion of its SEO services. The full-cycle online marketing agency in Singapore ...


SMX Overtime: Learn the difference between mobile-first indexing and mobile-friendly SEO  Search Engine Land

General Manager of Perficient, Eric Enge, explained how to construct a mobile-friendly SEO site with good UX during the “Mobile First Indexing & Mobile ...


My Boss Got an Email Saying Our SEO Sucks  Search Engine Journal

Attention all site owners: Stop trusting spammers who email you misleading SEO reports designed to scare you. Trust in us, and the results we can provide.


LinkedIn Gives SEO Tips for Boosting Visibility of Company Pages  Search Engine Journal

LinkedIn has published a series of SEO tips for getting company pages found in search engines.


What an SEO Consultant Should Deliver  Business 2 Community

What should an SEO consultant deliver? There are many opinions when it comes to search engine optimization, but for businesses it comes down to real results.


JavaScript SEO Google Video: Testing & Debugging  Search Engine Roundtable

Google has released another video around JavaScript and SEO, this one on how to do testing and debugging to make sure your JavaScript web site is ...


Designing a New Website: Choosing the Best Tech for Your Dev  Search Engine Journal

Designing a new website? Here are the pros and cons of using a CMS vs. a website builder, as well as some SEO considerations when choosing a platform.


SEO Testing Service Market Size, Future Forecast, Key Manufacturers and Industrial Opportunities to 2024  Market Research Updates

Industry Overview Of SEO Testing *Service* Market. The research report focuses on target groups of customers to help players to effectively market their products ...


Fake Amazon reviews giving unknown brands an SEO bump, says Which?  The Drum

Consumer watchdog Which? has warned of a glut of 'fake' Amazon reviews are propagating to such an extent that they risk undermining the integrity of the ...


Google Help Video On Angular SEO  Search Engine Roundtable

Here is the next video in the series of JavaScript SEO videos from Google. This one is on Make your Angular web apps discoverable in search and SEO friendly.


Easy 7-Point SEO Checklist to Boost eCommerce Product Page Rankings  Pacifc54 Blog

Here are 7 proven methods of SEO for eCommerce product pages to drive organic traffic and increase product sales.


2019 Innovation & Technology Awards winner: Helium SEO - Cincinnati Business Courier  Cincinnati Business Courier

The roughly 30-person staff of Helium SEO consists of only two creatives. That's because Helium's approach to search engine optimization and search ...


Demystifying SEO: A Simple Explanation for Jewelers  INSTORE MAG

YOU'RE NOT ALONE. A lot of people don't really understand what SEO is, why it's helpful, and what people are doing when they do it. But if it's as important as ...


Why Local Pack SEO is Essential to Boost Your Business  Business 2 Community

Have you ever gone out and wandered the streets looking for a place to eat? Found one and wondered if it was worth your time and money? Now, when was the ...


5 Essentials for SEO Content Writing  Business 2 Community

SEO, or search engine optimization, is the practice of tailoring *content* to appear at the top of search results. Optimizing your *content* for search best positions ...


7 Terrible, No-Good SEO Tactics to Abandon Forever [Webinar]  Search Engine Journal

Sign up for this webinar and learn the most common SEO tactics that you should absolutely, always avoid doing when creating *content*.


Tip: Refresh your SEO knowledge | Tip of the day  Journalism.co.uk

These 18 actionable tips will help your *content* compete online in 2019.


Great Minds Link Alike: Basic Link-Building Strategies for Your SEO Plan  Business 2 Community

You have probably heard the saying, “It's not what you know, it's who you know.” Although I would argue that both are important, sometimes the latter can help ...


How A Low-Budget SEO Campaign Can Still Propel Your Digital Brand to Success  Influencive

Many digital brands or brick-and-mortar stores wishing to make the push into e-commerce face tough decisions on how to allocate small budgets. For small and ...


Using a SEO & Digital Marketing Company in London UK - What to look out for  Baltimore Post-Examiner

1. Save you time and resources—let the experts handle all your SEO needs and use your time and money on other important tasks. However, you need to ...


What is the impact of Google's March 2019 algorithm update?  Econsultancy

On 12th March, Google confirmed that it had once again updated its core algorithm. What do we know about the change so far, and how has it impacted SEO?


SEO Basics: Is Translation an SEO Duplicate Content Issue for Google?  TAPinto.net

Though people have tried myth-busting the idea of a penalty associated with duplicate *content*, blatantly using *content* that has been copied and pasted from ...


Top 4 Technical SEO Talks at Brighton SEO April 2019  QueryClick

As a member of the Technical SEO Team at QueryClick here's a roundup of my most interesting learnings and takeaways from Brighton SEO 2019.


Mordy Oberstein, Author at Search Engine Land  Search Engine Land

Mordy is the head of marketing for Rank Ranger, an industry leading all-in-one SEO reporting suite. Outside of helping to build the Rank Ranger brand, Mordy ...


Does SEO Conflict with User Experience?  Business 2 Community

If you work with an SEO expert, you have encounter times when her recommendations or priorities conflict with the overall goal of improving the website. This will ...


3 Top Black Hat SEO Techniques: Ideal for Destroying Your Site Faster!  Business 2 Community

No matter how much the internet evolves, the mentality of some people stays the same. They want their cake and to eat it too. black hat seo techniques.


The Essential 12-Point SEO Content Writing Checklist  Pacifc54 Blog

Looking to improve your *content* for SEO? We've outlined a 12 point SEO *Content* Writing checklist to help you make the most of your *content*.


20 Local SEO Dos and Don'ts You Must Follow for Success on Google [Infographic]  Social Media Today

Are you looking for ways to get your website to rank higher in local Google rankings? Want to know the best local SEO techniques small business website ...


10 Keyword Density Checkers (And How They Still Can Help Your SEO)  Business 2 Community

First, let's clarify the idea. Today, semantic search reigns, as well as high-quality *content*, and great user experience. Search engines focus on topical relevance ...


The secrets of meta descriptions and SEO  The Drum

Meta descriptions are a much misunderstood weapon in the search arsenal that can have a serious impact on page performance. The meta description field is ...


SEO Trends in 2019  Business 2 Community

SEO Trends in 2019. Search engine optimization (SEO) has come a long way since the days of stuffing whatever keyword you wanted to rank for in your code ...


Most small firms now confident in SEO (but it may be misplaced)  Netimperative

78% of small businesses with an SEO strategy are confident they understand SEO best practices, according to a new report. A new survey from The Manifest, ...


Mastering SEO for your Design Business  Business of Home

As a savvy design business owner, you've undoubtedly invested time and effort into a beautiful website, but if your site is buried in the crowd, does it even exist?


Global SEO Testing Service Market Booming Trends 2019-2024 WebDepend, TestMatick, SEOmonitor, 180fusion  Market Talk News

Home · Information Technology; Global SEO Testing *Service* Market Booming Trends 2019-2024 WebDepend, TestMatick, SEOmonitor, 180fusion. SEO Testing ...


West Yorkshire agency handed five-figure SEO brief by furniture maker  Prolific North

Handmade furniture company, Parker Howley & Co, has appointed Vizulate Digital to deliver a five-figure digital marketing campaign that will support its ...


Why ABT Principal Hee Seo Loves the Art of Giving Back  pointemagazine.com

What are you proudest of in your career? That I learned how to work in the studio. I always loved being onstage, but now I love the process of getting there.


Content Strategy and the Google March 2019 Algorithm Update  Search Engine Journal

MarketMuse shares surprising *content* strategy trends associated with the March 2019 Update.


SEOs show mixed results following Google March 2019 core update  Search Engine Land

We asked you to help us analyze the March 12 core update and after over 500 results we wanted to share that overall the results came out pretty inconclusive.


Avoid These 5 Blog Strategy & Creation Mistakes  Search Engine Journal

A blog is a powerful marketing tool for businesses. Avoid these big mistakes when creating a strategy and your blog posts.


8 On-Page SEO Tips for Non-Technical Content Creators  TechSpective

On-page SEO is a self-explanatory term. It means optimizing an individual page of your website for search engines. You're doing this with the intention to.


Local SEO: How to Optimise and Generate Leads  Business 2 Community

Local SEO is fast becoming a high priority for many businesses. Last year, Google published a study showing a 500% increase in “near me” searches, including ...


White Label SEO Platform by WebCEO Has Become a Turnkey SEO Business for Digital Agencies and Software Resellers  PR Web

WebCEO has relaunched its white-label SEO platform with powerful agency-level features, now allowing digital agencies and software resellers to run their own ...


AMP Stories Now Have a Dedicated Section in Google Search Results  Search Engine Journal

Google is adding a new section to search results which is dedicated to AMP Stories.


Ahrefs, SEO toolset provider, to build their own search engine to compete with Google  Search Engine Land

Ahrefs, a popular SEO toolset provider platform, announced this morning on Twitter that they want to compete with Google by building their own search engine.


Better than SEO: Why this small-business owner spent his marketing budget on a private jet  SmartCompany.com.au

You can spend your marketing money on pop-up ads, search words and sponsored posts, but those are all boring things nobody notices.


Marian M. Seo March 29, 2019 - Obits  Standard Speaker

Marian M. Seo, 86, of Lincoln Street, Hazleton, died Friday morning at her home. Born in Columbia, S.C., on Oct. 24, 1932, she was a member of the Christ ...


Head coach Park Hang-seo reveals Vietnam national football team’s secret to success  FOX Sports Asia

Vietnam have enjoyed unprecedented success in international football ever since South Korean tactician Park Hang-seo took charge as the head coach of their ...


How to Improve Ecommerce SEO with User Generated Content  Search Engine Journal

To drive more sales, ecommerce businesses first need to rise to the top of both paid and organic search results and earn lots of high-quality traffic. Between ...


home | site map
© 2006