SEO Expert Guide - Ongoing Monitoring of Results (part 9/10)
In the Guide, you have, so far, learnt how to plan for and execute a search engine optimization and promotion strategy. However, this is not a one-off process, but an ongoing and iterative process, where you tweak and refine towards ever better ranking.
To inform this iteration, it is vital that you objectively monitor your performance, using measurable indicators and statistics.
(a) Tracking PageRank (PR)
As I have indicated previously in the Guide, you can find out your Google PageRank at any time by using the Google Toolbar.
Bear in mind that the PageRank system is a logarithmic system, where the average page rank of all pages on the web is just 1.0 (so at PR10 there are just a handful of sites, whilst at PR0 there are tons). The system is also a zero-sum game, in that an increase in the PR of one site is effectively offset by a tiny reduction in the PR of every other site (so that the average stays at 1).
As the internet is always growing and average PR stays the same, you should therefore expect your PR to decline slowly over time (all other things, including SEO, being equal). You can predict how your PageRank might change in the near future by using Rustybrick's PR Predictor.
You might not be aware of this, but Google makes available to the public a key which gives you direct access to the index database compiled by their crawler. You can obtain you own API key at no charge from: http://www.google.com/apis/
Once armed with your key, I suggest you use the excellent Digitalpoint's Tracker, which allows you to track changes to your PageRank over time (for any number of different URLs).
(b) Key Word Performance Reporting
A simple tool to get you going is the GoogleRankings tool, which allows you to enter a keyword chain and see where your domain appears in Google's search rankings for that combination.
With your API, you can sign-up for two further great services. The first of these, Google alert, is a useful free-subscription service, which allows you to receive emails showing changes to top rankings for your selected keywords. The second is the GoRank Google API keyword tracking tool (also free) which allows you to monitor multiple domains and keywords all on one page. The easiest way to learn is by doing, so get cracking!
(c) Monitoring your Traffic Rank
Begin by downloading and installing the Alexa Toolbar (and join over 10 million other people who have done the same). Tailored toward website owners and SEO freaks, it provides detailed statistics and information about the Web sites that a user visits (through tracking the surfing habits of it's millions of Toolbar users).
Alexa gives each site a traffic rank. To get into the top 100,000 sites is the obsession of many. However, do recognise that Alexa has it's limitations. Firstly, it has much greater penetration in Korea than elsewhere (so Korean sites disort the results). Secondly, at the lower end of the rankings, your own visits to your site can make a big difference to your rankings (as your own activity is also polled by Alexa).
For all it's faults, Alexa is about the only reliable way to get any kind of idea where your site lies in terms of traffic, relative to your competitors. If you are still miles behind after a few months, try tweaking your keywords and content to more closely mimic (without copying) your successful opponent. Hopefully, you will reap the benefits!
(d) Checking your Back Links
The easiest way to check your Google backlinks is to type link: followed immediately by your domain name. However, Google filters out of these results any internal links and similar links. To trick Google (and force her to leave those in) type your domain name into the Google search bar, with a plus sign between the dot and the tld domain filename. The two cominations for Doug are:
link:antique-door-knocker.com and: antique-door-knocker.+com (retrieves more results)
For a rigorous and on-going analysis, take your Google API key back to Digitalpoint's Tracker, a wonderful two-in-one tool which allows you to track (filtered) backlinks and PageRank for loads of individual URLs on just one page.
(e) Interpreting your own Web Statistics
You should not neglect your own log files or site statistics in seeking to understand the success of your SEO strategy. If you don't already have a stats package installed, I recommend Webalizer or AWStats.
Ignore hits and files. A hit is any element called by your browser when it requests a page. A file is a hit which actually returned data from the server. Given that a single page may register a single hit or hundreds of hits (if it contains lots of images or external scripts and style sheets) it is not very useful data for any kind of comparison.
Unique Visitors are recorded through each new IP address that hits you site. This under-estimates the total, as people visiting your site from the same IP address (such as people on an office network) will be counted as a single visitor. Repeat visitors are a sub-set, where the same IP address has visited more than once (and will be over-estimated for the same reasons highlighted above). If you visitor numbers are on the rise, the chances are that your SEO strategy is yielding results.
Page Views or Page Impressions (PI) measures the number of pages served. By dividing this into total visitor numbers, you can also derive the number of pages the average visitor views. Page views can give you an idea of whether or not visitors are finding what they need on your site and progressing through it or viewing a single page and leaving.
The key measure for you is the Referrer data, where the link a visitor clicked on to arrive at your site is counted as a referrer or referring site. By tracking the number of referrals each month that you get from each search engine (and comparing this to their respective market shares) you can get an idea of how your performance is improving over time.
Search terms and search strings appear in the referring url and can tell you a lot about the key words you have successfully optimized. You might find that you are getting traffic on some unexpected terms and failing on some you hoped would do well. However, this could in fact mean you have hit on some useful words that your competitors have missed! Feed back your findings into future SEO activities.
The Browsers section will typically show you which search engine robots are visiting your site, how often and with what result (ie. how many pages they are viewing). If you spot any areas of underperformance, re-read the crawler guidance at the robot homepage (to make sure there is nothing you are doing to impede the spidering of your site).
Now for some final conclusions and advice on site migration (to your new, optimized masterpiece) ...
Navigate the guide
David Viney (firstname.lastname@example.org) is the author of the Intranet Portal Guide; 31 pages of advice, tools and downloads covering the period before, during and after an Intranet Portal implementation.
Building and scaling global SEO Centers of Excellence Search Engine Land
Wider spread internet adoption and mobile use worldwide are opening up lucrative new markets in Latin America, China and the rest of Asia-Pacific and more.
SEO: 9 Content Optimization Tools Practical Ecommerce
Contextual relevance in search engine optimization refers to how the *content* on a website aligns with searchers' words and phrases. These nine *content* ...
8 Ways You’re Wasting Money on SEO Without Knowing It Search Engine Journal
Not getting the ROI you expect from SEO? Here are eight ways you might be wasting time and money – and how to increase your chances of success.
SEO Explained to a 5 Year Old Business 2 Community
Which got me thinking, when he wants to know about the world around him, the simplest explanation is always the best. I realised that this approach can also be ...
Seznam SEO: An Interview with Seznam’s Search Division Director Search Engine Journal
7 Reasons Why SEO Matters for Every Startup Entrepreneur
No matter how lean your startup, you can at least afford do-it-yourself SEO.
Why You Must Stop Obsessing About These 5 Things in SEO Search Engine Journal
Are you obsessed with the wrong things in SEO? Here are five things that are overrated or badly misused and a couple trends that still hold weight.
4 Most Important SEO Stats In 2019 Tech Digest
Search Engine Optimization is the practice of optimizing a website's *content*. Here we look at some of the latest SEO statistics in 2019.
Majority of SMBs doing SEO are in-housing Search Engine Land
A majority of small businesses (SMBs) surveyed understand they should be doing SEO but only 36 percent have an SEO strategy in place and are actively ...
Boost Your Website's Visibility With This SEO Course Entrepreneur
Turn your website into a profit-producing machine with this back-linking course.
Two Ways To Avoid SEO 'Perfection' (And Why That's A Good Thing) Forbes
Stop trying to serve Google and start trying to genuinely serve your target audience.
SEO: Using Lighthouse to Improve Site Speed Practical Ecommerce
Site speed is tricky for search engine optimization practitioners. It's a ranking signal for Google and a key factor in a customer's experience. But few SEO pros ...
Skip the SEO and SEM basics Marketing Land
Come to SMX Advanced June 3-5 in Seattle for expert-led search marketing sessions.
How to Create Content for SEO Search Engine Journal
Creating valuable *content* is a crucial component of SEO. Follow these six steps to help your *content* rank higher on search engines.
The 4 Pillars of Enterprise SEO Success Search Engine Journal
Mitigation, reporting, project management, and relationship building are all important to the success of enterprise SEO. Here's why.
5 additional data blending examples for smarter SEO insights Search Engine Land
As I covered in my previous article, data blending can uncover really powerful insights that you would not be able to see otherwise. When you start shifting your ...
What killing rel=prev/next means for SEO Search Engine Land
By now, you've probably heard that Google is no longer supporting rel=prev/next markup. In fact, Google hasn't supported it for years. That's unfortunate ...
The anatomy of an SEO robocall scheme Search Engine Land
On Oct. 11, 2018, I received a phone call and discovered that Classy Brain (my company) was in existential crisis. The end was near – Google was after me.
SEO Strategy vs. Tactics: What’s the Difference? A Lot! Search Engine Journal
Understanding the difference between strategy and tactics also means making sure everyone on your team is using the terminology in the same way.
6 Effective Onboarding Tips for New SEO Customers Search Engine Journal
Offering SEO services? Here are six client onboarding tips that will improve your new business retention and customer lifetime values.
Four excellent case studies of structured data for SEO – Econsultancy Econsultancy
The importance of structured data, a type of code that makes the *content* of webpages easier for search engines to interpret, is frequently emphasised in advice ...
Rel=Next/Prev & SEO: Insights from Google Crawling Behavior Search Engine Journal
In an ecosystem where conjectures and theories dominate debates, Google's announcement on March 21 that rel next/prev tags are no longer used by the ...
Five Pro Small Business SEO Tips from a CEO MarTech Advisor
Every CEO that one talks to, always want to see their website rank higher in the Google search and that's what each of them will stress in their meetings.
Dominate With SEO Meets #GoldenMic AgWired
One of the folks who stopped by the ZimmComm booth during the Agri-Marketing Conference Connection Point was Sam Romain, Dominate With SEO.
301 vs. 302 Redirects & SEO: The What, Why & How Search Engine Journal
301 vs. 302 redirects. Confused about which one to use? You're not the only one. Even in 2019, website owners are unclear about which type of redirect is best ...
Five SEO Strategies Financial Marketers Must Ditch ASAP The Financial Brand
Some search engine optimization tactics, like matching *content* to user intent and building quality backlinks, have stood the test of time. But many SEO tasks that ...
SEO: Lessons from Google's 'rel=prev/next' Pagination Identifier Practical Ecommerce
Search engine optimization professionals were caught off guard this week by Google's admission that it hasn't used its pagination identifier in “a number.
10 Quick Tips on SEO for a Restaurant Website Customer Think
People explore different restaurant options on the search engines before they pick one. Boosting your restaurants' visibility online can be tricky. Though there ...
How to Build Authority in Local SEO Search Engine Journal
Site authority is crucial to the success of any local SEO efforts. Here are some of the best ways to build the authority of a local business.
The Ultimate Guide to Press Release SEO: 2019 Edition IR Magazine
It's critical to use search engine optimization (SEO) to create better-performing *content*. This guide will help you create more effective press releases and investor ...
Basic SEO Techniques to Improve Website Search Visibility MarketingProfs.com
Businesses that rely on organic search know the importance of SEO, but ranking for keywords has become more difficult. Complete these 3 basic SEO tasks to ...
Evangelizing SEO: The Can’t-Lose Case for Your Content Team Search Engine Journal
Here's how to build a convincing case to your *content* team that SEO isn't a checklist or a chore, but a superpower that will boost their success.
SERPstash can help boost your site's SEO power for only $24 PCWorld
SERPstash analyzes your site and automatically identifies SEO improvements.
Things to look for in an SEO agency Times Square Chronicles
Introduction. With many disreputable companies advertising themselves online, it can be hard to find the right SEO agency. SEO is an investment which is ...
Voice Search Is the Most Common and Biggest SEO Trend of 2019 to Follow Influencive
It is said that you should think out of the box to stand apart from the crowd, but when it comes to SEO you must also follow the current trends to get the best ...
79% of Digital Advertisers are Also Using SEO in Their Marketing Strategies Search Engine Journal
New data reveals that 79% of digital advertisers are also using SEO as part of their marketing strategy in 2019.
Demystifying SEO: A Simple Explanation for Jewelers INSTORE MAG
YOU'RE NOT ALONE. A lot of people don't really understand what SEO is, why it's helpful, and what people are doing when they do it. But if it's as important as ...
Are Disjointed and Misaligned SEO Benchmarks Impacting Content Management Practices? - MarTech Series
Are Disjointed and Misaligned SEO Benchmarks Impacting Content Management Practices? MarTech Series
Google may have changed its algorithm but SEO practices are still making a huge impact on the *Content* Management strategies, especially for small and ...
SERPStash's Low Price Makes It a Must Have SEO Tool Inverse
SERPStash is a tool that streamlines the process of search engine optimization for non-experts. It breaks everything down into 3 parts: identifying keywords, ...
2019 Innovation & Technology Awards winner: Helium SEO - Cincinnati Business Courier - Cincinnati Business Courier
2019 Innovation & Technology Awards winner: Helium SEO - Cincinnati Business Courier Cincinnati Business Courier
The roughly 30-person staff of Helium SEO consists of only two creatives. That's because Helium's approach to search engine optimization and search ...
SEO National Welcomes Pet Minerals to Their Search Engine Optimization Family PRUnderground
Utah SEO company beats out the competition to sign on cutting-edge pet wellness company.
SMX Overtime: Learn the difference between mobile-first indexing and mobile-friendly SEO - Search Engine Land
SMX Overtime: Learn the difference between mobile-first indexing and mobile-friendly SEO Search Engine Land
General Manager of Perficient, Eric Enge, explained how to construct a mobile-friendly SEO site with good UX during the “Mobile First Indexing & Mobile ...
My Boss Got an Email Saying Our SEO Sucks Search Engine Journal
Attention all site owners: Stop trusting spammers who email you misleading SEO reports designed to scare you. Trust in us, and the results we can provide.
Seo: The Artist's Dance ArtfixDaily
NEW YORK, NY – Chelsea's Agora Gallery will feature the original work of Seo in A Rich Spring Profusion. The exhibition opens April 18 and runs through May ...
White Label SEO Platform by WebCEO Has Become a Turnkey SEO Business for Digital Agencies and Software Resellers - PRNewswire
White Label SEO Platform by WebCEO Has Become a Turnkey SEO Business for Digital Agencies and Software Resellers PRNewswire
LONDON, April 9, 2019 /PRNewswire/ -- WebCEO has relaunched its white-label SEO platform with powerful agency-level features, now allowing digital ...
Is link building dead? Depends on who you talk to Search Engine Land
Sure, link building used to be plagued by a morass of black-hat tactics like link farms, paid link schemes, hidden links and spammy *content*. But after Google ...
Designing a New Website: Choosing the Best Tech for Your Dev Search Engine Journal
Designing a new website? Here are the pros and cons of using a CMS vs. a website builder, as well as some SEO considerations when choosing a platform.
New Data Shows How Much SEOs are Charging for Services in 2019 Search Engine Journal
A study on digital marketing pricing shows how much SEO consultants and agencies are charging for their services in 2019.
Fake Amazon reviews giving unknown brands an SEO bump, says Which? The Drum
Consumer watchdog Which? has warned of a glut of 'fake' Amazon reviews are propagating to such an extent that they risk undermining the integrity of the ...
What an SEO Consultant Should Deliver Business 2 Community
What should an SEO consultant deliver? There are many opinions when it comes to search engine optimization, but for businesses it comes down to real results.
Why Local Pack SEO is Essential to Boost Your Business Business 2 Community
Have you ever gone out and wandered the streets looking for a place to eat? Found one and wondered if it was worth your time and money? Now, when was the ...
Easy 7-Point SEO Checklist to Boost eCommerce Product Page Rankings Pacifc54 Blog
Here are 7 proven methods of SEO for eCommerce product pages to drive organic traffic and increase product sales.
5 Essentials for SEO Content Writing Business 2 Community
SEO, or search engine optimization, is the practice of tailoring *content* to appear at the top of search results. Optimizing your *content* for search best positions ...
Tip: Refresh your SEO knowledge | Tip of the day Journalism.co.uk
These 18 actionable tips will help your *content* compete online in 2019.
LinkedIn Gives SEO Tips for Boosting Visibility of Company Pages Search Engine Journal
LinkedIn has published a series of SEO tips for getting company pages found in search engines.
What is the impact of Google's March 2019 algorithm update? Econsultancy
On 12th March, Google confirmed that it had once again updated its core algorithm. What do we know about the change so far, and how has it impacted SEO?
SEO Basics: Is Translation an SEO Duplicate Content Issue for Google? TAPinto.net
Though people have tried myth-busting the idea of a penalty associated with duplicate *content*, blatantly using *content* that has been copied and pasted from ...
How A Low-Budget SEO Campaign Can Still Propel Your Digital Brand to Success Influencive
Many digital brands or brick-and-mortar stores wishing to make the push into e-commerce face tough decisions on how to allocate small budgets. For small and ...
Google Help Video On Angular SEO Search Engine Roundtable
Great Minds Link Alike: Basic Link-Building Strategies for Your SEO Plan Business 2 Community
You have probably heard the saying, “It's not what you know, it's who you know.” Although I would argue that both are important, sometimes the latter can help ...
Singapore Online Marketing Agency Announces Comprehensive Multi-level SEO Solutions - High Tech Deck
Singapore Online Marketing Agency Announces Comprehensive Multi-level SEO Solutions High Tech Deck
Singapore search engine marketing agency IMSimplify has announced the expansion of its SEO services. The full-cycle online marketing agency in Singapore ...
20 Local SEO Dos and Don'ts You Must Follow for Success on Google [Infographic] - Social Media Today
20 Local SEO Dos and Don'ts You Must Follow for Success on Google [Infographic] Social Media Today
Are you looking for ways to get your website to rank higher in local Google rankings? Want to know the best local SEO techniques small business website ...
Optimizing SEO with Schema Markup Legal Talk Network
Martha van Berkel talks about all things schema markup, a.k.a. structured data.
Fife Marketing and SEO Services Launched Newswire
Fife Web Services, based in Fife, Scotland, have launched a new website showcasing their services for local clients. They can help clients to establish a strong ...
There’s no shortcut to authority: Why you need to take E-A-T seriously Search Engine Land
Recently, I was talking to a client about a new project when he raised an interesting question. He was curious to know how I measured E-A-T, or “expertise, ...
The Essential 12-Point SEO Content Writing Checklist Pacifc54 Blog
Looking to improve your *content* for SEO? We've outlined a 12 point SEO *Content* Writing checklist to help you make the most of your *content*.
3 Top Black Hat SEO Techniques: Ideal for Destroying Your Site Faster! Business 2 Community
No matter how much the internet evolves, the mentality of some people stays the same. They want their cake and to eat it too. black hat seo techniques.
Using a SEO & Digital Marketing Company in London UK - What to look out for - Baltimore Post-Examiner
Using a SEO & Digital Marketing Company in London UK - What to look out for Baltimore Post-Examiner
1. Save you time and resources—let the experts handle all your SEO needs and use your time and money on other important tasks. However, you need to ...
Does SEO Conflict with User Experience? Business 2 Community
If you work with an SEO expert, you have encounter times when her recommendations or priorities conflict with the overall goal of improving the website. This will ...
Top 4 Technical SEO Talks at Brighton SEO April 2019 QueryClick
As a member of the Technical SEO Team at QueryClick here's a roundup of my most interesting learnings and takeaways from Brighton SEO 2019.
10 Keyword Density Checkers (And How They Still Can Help Your SEO) Business 2 Community
First, let's clarify the idea. Today, semantic search reigns, as well as high-quality *content*, and great user experience. Search engines focus on topical relevance ...
SEO Trends in 2019 Business 2 Community
SEO Trends in 2019. Search engine optimization (SEO) has come a long way since the days of stuffing whatever keyword you wanted to rank for in your code ...
The secrets of meta descriptions and SEO The Drum
Meta descriptions are a much misunderstood weapon in the search arsenal that can have a serious impact on page performance. The meta description field is ...
Mastering SEO for your Design Business Business of Home
As a savvy design business owner, you've undoubtedly invested time and effort into a beautiful website, but if your site is buried in the crowd, does it even exist?
Content Strategy and the Google March 2019 Algorithm Update Search Engine Journal
MarketMuse shares surprising *content* strategy trends associated with the March 2019 Update.
SEOs show mixed results following Google March 2019 core update Search Engine Land
We asked you to help us analyze the March 12 core update and after over 500 results we wanted to share that overall the results came out pretty inconclusive.
SEO Testing Service Market Size, Future Forecast, Key Manufacturers and Industrial Opportunities to 2024 - Market Research Updates
SEO Testing Service Market Size, Future Forecast, Key Manufacturers and Industrial Opportunities to 2024 Market Research Updates
Industry Overview Of SEO Testing *Service* Market. The research report focuses on target groups of customers to help players to effectively market their products ...
Denver SEO Expert Forms South Denver SEO Alliance / MeetUp castlerockco.com
Are you passionate about SEO (Search Engine Optimization)? The South Denver SEO MeetUp was designed to connect like-minded SEOs.
West Yorkshire agency handed five-figure SEO brief by furniture maker Prolific North
Handmade furniture company, Parker Howley & Co, has appointed Vizulate Digital to deliver a five-figure digital marketing campaign that will support its ...
11 SEO strategy trends that are set to dominate digital marketing YourStory
Search engine optimisation (SEO) is the backbone of brands when it comes to online presence. Ranking higher on SERP takes effort and time – and gets even ...
Why ABT Principal Hee Seo Loves the Art of Giving Back pointemagazine.com
What are you proudest of in your career? That I learned how to work in the studio. I always loved being onstage, but now I love the process of getting there.
Local SEO: How to Optimise and Generate Leads Business 2 Community
Local SEO is fast becoming a high priority for many businesses. Last year, Google published a study showing a 500% increase in “near me” searches, including ...
Avoid These 5 Blog Strategy & Creation Mistakes Search Engine Journal
A blog is a powerful marketing tool for businesses. Avoid these big mistakes when creating a strategy and your blog posts.
Ahrefs, SEO toolset provider, to build their own search engine to compete with Google - Search Engine Land
Ahrefs, SEO toolset provider, to build their own search engine to compete with Google Search Engine Land
Ahrefs, a popular SEO toolset provider platform, announced this morning on Twitter that they want to compete with Google by building their own search engine.
Mordy Oberstein, Author at Search Engine Land Search Engine Land
Mordy is the head of marketing for Rank Ranger, an industry leading all-in-one SEO reporting suite. Outside of helping to build the Rank Ranger brand, Mordy ...
Press Release: The Australian SEO Industry Mined With Dodgy Practitioners – How To Avoid Them - PRWire
Press Release: The Australian SEO Industry Mined With Dodgy Practitioners – How To Avoid Them PRWire
A common reason why small businesses delay the decision of using SEO services is represented by the negative stories they have heard from other people in ...
Marian M. Seo March 29, 2019 - Obits Standard Speaker
Marian M. Seo, 86, of Lincoln Street, Hazleton, died Friday morning at her home. Born in Columbia, S.C., on Oct. 24, 1932, she was a member of the Christ ...
Singapore Local SEM Agency and SEO Services Expanded Newswire
Singapore search engine marketing agency IMSimplify has announced the expansion of its SEO services.
PSB Academy picks Happy Marketer to bolster SEO and UX Marketing Interactive
Private education institution, PSB Academy has appointed Happy Marketer, a Merkle Company, as its search agency. The length of appointment is for a year, ...
Head coach Park Hang-seo reveals Vietnam national football team’s secret to success - FOX Sports Asia
Head coach Park Hang-seo reveals Vietnam national football team’s secret to success FOX Sports Asia
Vietnam have enjoyed unprecedented success in international football ever since South Korean tactician Park Hang-seo took charge as the head coach of their ...
7 Expert Tips to Protect Your Online Reputation Search Engine Journal
Having a good reputation often means more sales for businnesses. Here is some detailed advice to help protect your reputation online.
How to Improve Ecommerce SEO with User Generated Content Search Engine Journal
To drive more sales, ecommerce businesses first need to rise to the top of both paid and organic search results and earn lots of high-quality traffic. Between ...
SEO Nagi Reddy reviews local bodies’ polls with all officials The Siasat Daily
Hyderabad: In connection with local bodies electios, State Election Commissioner Nagi Reddy today held a meeting with Chief Secretary SK Joshi, DGP.
AMP Stories Now Have a Dedicated Section in Google Search Results Search Engine Journal
Google is adding a new section to search results which is dedicated to AMP Stories.
4 SEO Tips for Seasonal Businesses and Products Business 2 Community
The holidays are busy and stressful for everyone – especially for small business owners who are trying to capitalize on holiday promotions to bring in additional ...
Choosing the right digital marketing strategy for your SEO campaign AZ Big Media
It is vital for all businesses these days to develop the right strategies in order to boost business success. This means developing a solid marketing strategy and a ...
How will cloud hosting affect your SEO campaign? The Drum
Hosting considerations have always been a key concern for serious SEOs as several factors are known as search signals in Google's ranking algorithm. Hosting ...
How to use machine learning to improve UX and on-page SEO | Articles | Strategy - Innovation Enterprise
How to use machine learning to improve UX and on-page SEO | Articles | Strategy Innovation Enterprise
Now that Alexa, Google Assistant and Siri are listening to user questions and learning how to respond to more complex commands, businesses should prepare ...
Monitor Your Visibility in Google, MSN, and Yahoo with these DIY SEO Tools
This is the second part of an article series in which you'll find many tools that you can use to monitor your site's search engine position and see how your do-it-yourself search engine optimization efforts are coming along. The following tools are for monitoring your search results in the three major search engines.
Search Engine Marketing: Choosing Keyword Phrases
Selecting the right keyword phrases is the key to a successful search engine marketing campaign.Industry statistics indicate that as many as 85% of all initial Website visits begin with a search engine query, and according to researchers NPD Group, more online purchases originate from search engine listings than from any other source.
Google Patent Application - User Data As Part of Ranking Process
In this third article, we continue to dig into the patent application of Google regarding the method used to rank sites in search results. Interestingly, Google asserts in the application that it "might" consider user data as a factor in organizing search results.
The Other Side of the Search Gods Abracadabra!
Thousands of servers ..
Keyword Ownership: What It Is And Where Its Headed
Have you ever got one of those silly emails that offers to let you own a keyword? Silly question. How many such emails do you get every day?A number of such services regularly email me offering keyword ownership of premium keywords for $300/year.
Googlebot Wont Go Home
I have 'Googlebot' crawl my site every day like a dispossessed spirit that can't leave.It was not always like this, I would go for a month or more before he came to my site and then would only crawl a few pages and leave again.
Gaining Additional PageRank
Google is the major search engine webmasters have to deal with in regards to gain traffic from a search engine. Yes, Yahoo and MSN are big, too - but they are only follow-ups compared to Google's popularity.
Page Rank - A Quick Overview for Beginners
Page Rank (PR) is a specific value for a website page given by Google. It is Google's measure of the importance of a certain site page.
Google's Siren Call - Is It Crashing Your Search Engine Marketing?
It's difficult to dispute the rational behind the rant since Google continues to outpace its rivals in popularity with an 89% "strongly positive experience" rating from an opinion poll of U.S.
Buying Textlinks: The Latest SEO Craze
With search engine algorithms changing seemingly daily, the quest to rank high in the search engines and stay there is proving to be quite the challenge for most webmasters. One of the more recent popular ways of achieving this is through buying text links on websites that have high PR's (page ranks) on Google and that also rank well in the other major search engines.
Why You Should NOT Submit Your Site On Search Engines
Before to answer to this question we have to know what is the difference between a search engine and directory. Here is a brief explanation.
Marketing Articles: Getting A Better Search Engine Rank For All Of Your Pages!
In one of my articles, I discussed how to market your web site link twice. It detailed out how to promote not only www.
Basic Search Engine Promotion
I can't tell you how many times people have asked me, "How to do I get my site to come up in the top ten of the search engines so I can get hits and sell my product?"What they really want to know is, "How can I get people to show up to my website without spending any money on advertising my site!"People usually don't like my answer because accomplishing a "top ten ranking" on any search engine always requires careful thought along with a significant amount of work.Three types of "Search engines" abound on the Internet.
Soliciting Search Engines
As your guide operator through the web, search engines are invaluable when used effectively.You don't have to be able to create a search engine to use it, and their interface is designed with that in mind.
Give the Folks at Google What They Want
Recent developments on the Google front have web marketers and SEO specialists talking even more than usual. What they're talking about is the changing Search Engine Optimization landscape.
Now More Than Ever...You Need To Optimize Your Site for Search Engines
As the economy begins to recover in certain parts of the world, more and more online marketers are looking for affordable ways to drive qualified traffic to their sites. That's why, now more than ever, you need to optimize your site for the search engines.
Search Engine Optimization, Positioning: Is Chasing Google Algorithms Worth It?
Google is the undisputed heavyweight champion of search engines. Most SEO (search engine optimization) companies pitch their tent around Google.
So, Where Has Your Search Engine Been Today?
Visit Google, Yahoo, MSN or one of the lesser search engines, and you get a few million results for just about any search term. Despite this impressive depth of results, most users consider only a few of the WebPages being pointed to.
Search Engine Marketing 101: What Search Engines See When They Visit Your Web Site
If you have a Web site, have you ever wondered what a search engine sees when it visits your site to add the site to its index? Do you know that it doesn't see the beautiful graphics or the fancy Web design? Do you know that it only sees the source code, or the "skeleton" of your Web site?Do you realize that knowing this little tidbit of information and doing something about it can make a huge difference in your search engine rankings and, ultimately, the success of your online business?One very important thing that you need to remember is: the search engines like simplicity. The simpler your Web site is, the easier it is for the engine to determine what your Web site is about.
How My Page Rank Went From 0 to 5 In One Update - How Yours Can Too
Increase Your Google Page Rank!Page Rank. We all know what is.
|home | site map|