SEO Expert Guide - Black Hat SEO - Activities to avoid (part 8/10)
In parts 1 - 7, you learnt how to develop your proposition, identify your key words and optimize and promote (for free) your site and pages on the world's search engines. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
There are some search engine optimization and promotion techniques I did not cover, as they are unethical. In this part of the guide, I outline this techniques, so you can recognize and avoid them!
(a) Search Engine EthicsBorrowing from the wild west, white hat SEO generally refers to ethical techniques, whilst black hat SEO is unethical techniques. Search engines are designed to help people find genuinely relevant results for the key words they enter, in a ranked order. Relevancy is a mixture of the "authority" of the site generally and the specific relevance of the page content to the search made. Anything which undermines this (ie. by creating false impressions of authority or relevance) is unethical because it undermines the key purpose of search engines.
Black hat practitioners tend to see search engine optimization as a war, and search engines and SEOs as the enemy, to be beaten by means fair or foul. White Hatters tend to view search engines as friends, who can help them get business.
(b) Hidden Page TextBlackhatters create hidden text in page code (not intended for humans). At a simple level, this could be white text on a white background. The text is generally hidden because it does not fit with the rest of the page content but does help with search engine results. This by definition means that - as a human searcher - you are likely to be disappointed by the result when you land on this page.
In their Guide for Webmasters, Google implore you to "make pages for users, not for search engines. Don't deceive your users, or present different content to search engines than you display to users. " The guide goes on to specifically recommend you "avoid hidden text or hidden links". If you want to avoid being blacklisted by Google, then I would recommned you pay attention to this advice.
(c) Buying Inbound LinksIn their Guide for Webmasters, Google ask you to "avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, 'Does this help my users? Would I do this if search engines didn't exist?' ".
You can find on the web links from PR8 sites on sale for $200. From our earlier exploration of PageRank, you'll understand why such a high price can be supported. As you can imagine, Google and others frown on this activity, as it undermines the whole principle of democracy that underpins PageRank. Buying votes? Unethical!
The consensus in forums is that Google look out for unnatural linking patterns, including substantial cross linking, sharp growth in backlink numbers and same anchor text in most links. I would advise you avoid this sort of activity altogether!
(d) Use of Link Farms and IBLNsIn their Guide for Webmasters, Google say "don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or 'bad neighborhoods' on the web as your own ranking may be affected adversely by those links."
In practice, Google identify 'bad neighbourhoods' by devaluing back-links from the same IP subnet. Where a site is simply a link farm site (that lists loads of links to other sites, in exchange for links back or money) Google will eventually identify it as a 'bad neighbourhood' and remove the links from it's index.
Independent Back Linking Networks (IBLNs) are a network of sites that all directly or indirectly link back to your site in such as a way as to promote it through the search engine rankings. The way IBLNs get around Google's IP monitoring is by using a completely different web-hosting plan for every site you want to link back directly to you.
This is very time-consuming and will cost you a lot of money. It is also not fool-proof and (if detected) can lead to Google simply wiping out all the direct referrers from their index (the sites they find flagrantly built simply to link to your main site) or, worse, dropping your entire IBLN - including the main site your were trying to optimise for. Don't be daft - keep it clean!
(e) Use of Cloaking Pages or Sneaky RedirectsIn their Guide for Webmasters, Google recommend you "avoid 'doorway' pages created just for search engines, or other 'cookie cutter' approaches such as affiliate programs with little or no original content."
When Doug reads this, he begins to understand why doorknockers.com fails to rank higher in the search engines. That domain simply redirects to a different site (with a regular business name) which also fails to rank well in Google. This poor business-owner has clearly become an unwitting and almost certainly innocent victim og Google's policy to catch out Blackhatters.
He also understands why having his content on antique-door-knockers.com will be preferrable to redirecting people to a domain based on his company name (Doug Chalmers Limited).
Next we turn to tools you can use to monitor your ongoing optimization effectiveness...
Navigate the guidePrevious : SEO Expert Guide - Paid Site Promotion (Marketing) (part 7/10)
David Viney (email@example.com) is the author of the Intranet Portal Guide; 31 pages of advice, tools and downloads covering the period before, during and after an Intranet Portal implementation.
Look Out for These 5 Signs of Black Hat SEO Entrepreneur
Black hat SEO techniques will hurt your rankings and your business. Here's how to spot them.
Building and scaling global SEO Centers of Excellence Search Engine Land
Wider spread internet adoption and mobile use worldwide are opening up lucrative new markets in Latin America, China and the rest of Asia-Pacific and more.
SEO: 9 Content Optimization Tools Practical Ecommerce
Contextual relevance in search engine optimization refers to how the *content* on a website aligns with searchers' words and phrases. These nine *content* ...
8 Ways You’re Wasting Money on SEO Without Knowing It Search Engine Journal
Not getting the ROI you expect from SEO? Here are eight ways you might be wasting time and money – and how to increase your chances of success.
4 Most Important SEO Stats In 2019 Tech Digest
Search Engine Optimization is the practice of optimizing a website's *content*. Here we look at some of the latest SEO statistics in 2019.
5 Software Programs to Help You With SEO Strategies Thrive Global
If you're a web designer or simply working in any aspect of the tech industry, then you should have SEO as one of your top priorities in terms of helping your ...
SEO Explained to a 5 Year Old Business 2 Community
Which got me thinking, when he wants to know about the world around him, the simplest explanation is always the best. I realised that this approach can also be ...
Seznam SEO: An Interview with Seznam’s Search Division Director Search Engine Journal
7 Reasons Why SEO Matters for Every Startup Entrepreneur
No matter how lean your startup, you can at least afford do-it-yourself SEO.
Why You Must Stop Obsessing About These 5 Things in SEO Search Engine Journal
Are you obsessed with the wrong things in SEO? Here are five things that are overrated or badly misused and a couple trends that still hold weight.
Majority of SMBs doing SEO are in-housing Search Engine Land
A majority of small businesses (SMBs) surveyed understand they should be doing SEO but only 36 percent have an SEO strategy in place and are actively ...
Boost Your Website's Visibility With This SEO Course Entrepreneur
Turn your website into a profit-producing machine with this back-linking course.
Two Ways To Avoid SEO 'Perfection' (And Why That's A Good Thing) Forbes
Stop trying to serve Google and start trying to genuinely serve your target audience.
Skip the SEO and SEM basics Marketing Land
Come to SMX Advanced June 3-5 in Seattle for expert-led search marketing sessions.
SEO: Using Lighthouse to Improve Site Speed Practical Ecommerce
Site speed is tricky for search engine optimization practitioners. It's a ranking signal for Google and a key factor in a customer's experience. But few SEO pros ...
The 4 Pillars of Enterprise SEO Success Search Engine Journal
Mitigation, reporting, project management, and relationship building are all important to the success of enterprise SEO. Here's why.
The Rise of On-Page SEO Tools: Pushing the Frontiers of SEO & Content Search Engine Journal
To be a successful in SEO today, your keyword research and *content* planning need an update. Learn how correlational SEO tools can help you create *content*.
How to Create Content for SEO Search Engine Journal
Creating valuable *content* is a crucial component of SEO. Follow these six steps to help your *content* rank higher on search engines.
5 additional data blending examples for smarter SEO insights Search Engine Land
As I covered in my previous article, data blending can uncover really powerful insights that you would not be able to see otherwise. When you start shifting your ...
What killing rel=prev/next means for SEO Search Engine Land
By now, you've probably heard that Google is no longer supporting rel=prev/next markup. In fact, Google hasn't supported it for years. That's unfortunate ...
The anatomy of an SEO robocall scheme Search Engine Land
On Oct. 11, 2018, I received a phone call and discovered that Classy Brain (my company) was in existential crisis. The end was near – Google was after me.
Four excellent case studies of structured data for SEO – Econsultancy Econsultancy
The importance of structured data, a type of code that makes the *content* of webpages easier for search engines to interpret, is frequently emphasised in advice ...
SEO Strategy vs. Tactics: What’s the Difference? A Lot! Search Engine Journal
Understanding the difference between strategy and tactics also means making sure everyone on your team is using the terminology in the same way.
Dominate With SEO Meets #GoldenMic AgWired
One of the folks who stopped by the ZimmComm booth during the Agri-Marketing Conference Connection Point was Sam Romain, Dominate With SEO.
6 Effective Onboarding Tips for New SEO Customers Search Engine Journal
Offering SEO services? Here are six client onboarding tips that will improve your new business retention and customer lifetime values.
Rel=Next/Prev & SEO: Insights from Google Crawling Behavior Search Engine Journal
In an ecosystem where conjectures and theories dominate debates, Google's announcement on March 21 that rel next/prev tags are no longer used by the ...
Five Pro Small Business SEO Tips from a CEO MarTech Advisor
Every CEO that one talks to, always want to see their website rank higher in the Google search and that's what each of them will stress in their meetings.
Things to look for in an SEO agency Times Square Chronicles
Introduction. With many disreputable companies advertising themselves online, it can be hard to find the right SEO agency. SEO is an investment which is ...
301 vs. 302 Redirects & SEO: The What, Why & How Search Engine Journal
301 vs. 302 redirects. Confused about which one to use? You're not the only one. Even in 2019, website owners are unclear about which type of redirect is best ...
Five SEO Strategies Financial Marketers Must Ditch ASAP The Financial Brand
Some search engine optimization tactics, like matching *content* to user intent and building quality backlinks, have stood the test of time. But many SEO tasks that ...
The Ultimate Guide to Press Release SEO: 2019 Edition IR Magazine
It's critical to use search engine optimization (SEO) to create better-performing *content*. This guide will help you create more effective press releases and investor ...
How to Build Authority in Local SEO Search Engine Journal
Site authority is crucial to the success of any local SEO efforts. Here are some of the best ways to build the authority of a local business.
SEO: Lessons from Google's 'rel=prev/next' Pagination Identifier Practical Ecommerce
Search engine optimization professionals were caught off guard this week by Google's admission that it hasn't used its pagination identifier in “a number.
10 Quick Tips on SEO for a Restaurant Website Customer Think
People explore different restaurant options on the search engines before they pick one. Boosting your restaurants' visibility online can be tricky. Though there ...
Basic SEO Techniques to Improve Website Search Visibility MarketingProfs.com
Businesses that rely on organic search know the importance of SEO, but ranking for keywords has become more difficult. Complete these 3 basic SEO tasks to ...
Evangelizing SEO: The Can’t-Lose Case for Your Content Team Search Engine Journal
Here's how to build a convincing case to your *content* team that SEO isn't a checklist or a chore, but a superpower that will boost their success.
SERPstash can help boost your site's SEO power for only $24 PCWorld
SERPstash analyzes your site and automatically identifies SEO improvements.
Voice Search Is the Most Common and Biggest SEO Trend of 2019 to Follow Influencive
It is said that you should think out of the box to stand apart from the crowd, but when it comes to SEO you must also follow the current trends to get the best ...
79% of Digital Advertisers are Also Using SEO in Their Marketing Strategies Search Engine Journal
New data reveals that 79% of digital advertisers are also using SEO as part of their marketing strategy in 2019.
Demystifying SEO: A Simple Explanation for Jewelers INSTORE MAG
YOU'RE NOT ALONE. A lot of people don't really understand what SEO is, why it's helpful, and what people are doing when they do it. But if it's as important as ...
Are Disjointed and Misaligned SEO Benchmarks Impacting Content Management Practices? - MarTech Series
Are Disjointed and Misaligned SEO Benchmarks Impacting Content Management Practices? MarTech Series
Google may have changed its algorithm but SEO practices are still making a huge impact on the *Content* Management strategies, especially for small and ...
Is link building dead? Depends on who you talk to Search Engine Land
Sure, link building used to be plagued by a morass of black-hat tactics like link farms, paid link schemes, hidden links and spammy *content*. But after Google ...
SERPStash's Low Price Makes It a Must Have SEO Tool Inverse
SERPStash is a tool that streamlines the process of search engine optimization for non-experts. It breaks everything down into 3 parts: identifying keywords, ...
Seo: The Artist's Dance ArtfixDaily
NEW YORK, NY – Chelsea's Agora Gallery will feature the original work of Seo in A Rich Spring Profusion. The exhibition opens April 18 and runs through May ...
2019 Innovation & Technology Awards winner: Helium SEO - Cincinnati Business Courier - Cincinnati Business Courier
2019 Innovation & Technology Awards winner: Helium SEO - Cincinnati Business Courier Cincinnati Business Courier
The roughly 30-person staff of Helium SEO consists of only two creatives. That's because Helium's approach to search engine optimization and search ...
SMX Overtime: Learn the difference between mobile-first indexing and mobile-friendly SEO - Search Engine Land
SMX Overtime: Learn the difference between mobile-first indexing and mobile-friendly SEO Search Engine Land
General Manager of Perficient, Eric Enge, explained how to construct a mobile-friendly SEO site with good UX during the “Mobile First Indexing & Mobile ...
My Boss Got an Email Saying Our SEO Sucks Search Engine Journal
Attention all site owners: Stop trusting spammers who email you misleading SEO reports designed to scare you. Trust in us, and the results we can provide.
Designing a New Website: Choosing the Best Tech for Your Dev Search Engine Journal
Designing a new website? Here are the pros and cons of using a CMS vs. a website builder, as well as some SEO considerations when choosing a platform.
LinkedIn Gives SEO Tips for Boosting Visibility of Company Pages Search Engine Journal
LinkedIn has published a series of SEO tips for getting company pages found in search engines.
Fake Amazon reviews giving unknown brands an SEO bump, says Which? The Drum
Consumer watchdog Which? has warned of a glut of 'fake' Amazon reviews are propagating to such an extent that they risk undermining the integrity of the ...
What an SEO Consultant Should Deliver Business 2 Community
What should an SEO consultant deliver? There are many opinions when it comes to search engine optimization, but for businesses it comes down to real results.
10 Quick Tips On SEO For Hotel Website Customer Think
Travellers today are turning to a search engine to explore different hotel options before they decide on one. Increasing your hotel's visibility online can be tricky.
Why Local Pack SEO is Essential to Boost Your Business Business 2 Community
Have you ever gone out and wandered the streets looking for a place to eat? Found one and wondered if it was worth your time and money? Now, when was the ...
Easy 7-Point SEO Checklist to Boost eCommerce Product Page Rankings Pacifc54 Blog
Here are 7 proven methods of SEO for eCommerce product pages to drive organic traffic and increase product sales.
5 Essentials for SEO Content Writing Business 2 Community
SEO, or search engine optimization, is the practice of tailoring *content* to appear at the top of search results. Optimizing your *content* for search best positions ...
What is the impact of Google's March 2019 algorithm update? Econsultancy
On 12th March, Google confirmed that it had once again updated its core algorithm. What do we know about the change so far, and how has it impacted SEO?
SEO Basics: Is Translation an SEO Duplicate Content Issue for Google? TAPinto.net
Though people have tried myth-busting the idea of a penalty associated with duplicate *content*, blatantly using *content* that has been copied and pasted from ...
How A Low-Budget SEO Campaign Can Still Propel Your Digital Brand to Success Influencive
Many digital brands or brick-and-mortar stores wishing to make the push into e-commerce face tough decisions on how to allocate small budgets. For small and ...
Google Help Video On Angular SEO Search Engine Roundtable
Great Minds Link Alike: Basic Link-Building Strategies for Your SEO Plan Business 2 Community
You have probably heard the saying, “It's not what you know, it's who you know.” Although I would argue that both are important, sometimes the latter can help ...
SEO Testing Service Market Size, Future Forecast, Key Manufacturers and Industrial Opportunities to 2024 - Market Research Updates
SEO Testing Service Market Size, Future Forecast, Key Manufacturers and Industrial Opportunities to 2024 Market Research Updates
Industry Overview Of SEO Testing *Service* Market. The research report focuses on target groups of customers to help players to effectively market their products ...
Does SEO Conflict with User Experience? Business 2 Community
If you work with an SEO expert, you have encounter times when her recommendations or priorities conflict with the overall goal of improving the website. This will ...
3 Top Black Hat SEO Techniques: Ideal for Destroying Your Site Faster! Business 2 Community
No matter how much the internet evolves, the mentality of some people stays the same. They want their cake and to eat it too. black hat seo techniques.
The Essential 12-Point SEO Content Writing Checklist Pacifc54 Blog
Looking to improve your *content* for SEO? We've outlined a 12 point SEO *Content* Writing checklist to help you make the most of your *content*.
20 Local SEO Dos and Don'ts You Must Follow for Success on Google [Infographic] - Social Media Today
20 Local SEO Dos and Don'ts You Must Follow for Success on Google [Infographic] Social Media Today
Are you looking for ways to get your website to rank higher in local Google rankings? Want to know the best local SEO techniques small business website ...
Top 4 Technical SEO Talks at Brighton SEO April 2019 QueryClick
As a member of the Technical SEO Team at QueryClick here's a roundup of my most interesting learnings and takeaways from Brighton SEO 2019.
10 Keyword Density Checkers (And How They Still Can Help Your SEO) Business 2 Community
First, let's clarify the idea. Today, semantic search reigns, as well as high-quality *content*, and great user experience. Search engines focus on topical relevance ...
SEO Specialist - SpotHero Built In Chicago
SpotHero is hiring for a SEO Specialist in Chicago. Find more details about the job and how to apply at Built In Chicago.
Tips for Building Small Business Brands in 2019 Thrive Global
Strong SEO approaches are necessary to excel in a competitive digital market.
The secrets of meta descriptions and SEO The Drum
Meta descriptions are a much misunderstood weapon in the search arsenal that can have a serious impact on page performance. The meta description field is ...
SEO Trends in 2019 Business 2 Community
SEO Trends in 2019. Search engine optimization (SEO) has come a long way since the days of stuffing whatever keyword you wanted to rank for in your code ...
Mastering SEO for your Design Business Business of Home
As a savvy design business owner, you've undoubtedly invested time and effort into a beautiful website, but if your site is buried in the crowd, does it even exist?
Most small firms now confident in SEO (but it may be misplaced) Netimperative
78% of small businesses with an SEO strategy are confident they understand SEO best practices, according to a new report. A new survey from The Manifest, ...
Content Strategy and the Google March 2019 Algorithm Update Search Engine Journal
MarketMuse shares surprising *content* strategy trends associated with the March 2019 Update.
SEOs show mixed results following Google March 2019 core update Search Engine Land
We asked you to help us analyze the March 12 core update and after over 500 results we wanted to share that overall the results came out pretty inconclusive.
11 SEO strategy trends that are set to dominate digital marketing YourStory
Search engine optimisation (SEO) is the backbone of brands when it comes to online presence. Ranking higher on SERP takes effort and time – and gets even ...
Mordy Oberstein, Author at Search Engine Land Search Engine Land
Mordy is the head of marketing for Rank Ranger, an industry leading all-in-one SEO reporting suite. Outside of helping to build the Rank Ranger brand, Mordy ...
Local SEO: How to Optimise and Generate Leads Business 2 Community
Local SEO is fast becoming a high priority for many businesses. Last year, Google published a study showing a 500% increase in “near me” searches, including ...
Why ABT Principal Hee Seo Loves the Art of Giving Back pointemagazine.com
What are you proudest of in your career? That I learned how to work in the studio. I always loved being onstage, but now I love the process of getting there.
Ahrefs, SEO toolset provider, to build their own search engine to compete with Google - Search Engine Land
Ahrefs, SEO toolset provider, to build their own search engine to compete with Google Search Engine Land
Ahrefs, a popular SEO toolset provider platform, announced this morning on Twitter that they want to compete with Google by building their own search engine.
White Label SEO Platform by WebCEO Has Become a Turnkey SEO Business for Digital Agencies and Software Resellers - PR Web
White Label SEO Platform by WebCEO Has Become a Turnkey SEO Business for Digital Agencies and Software Resellers PR Web
WebCEO has relaunched its white-label SEO platform with powerful agency-level features, now allowing digital agencies and software resellers to run their own ...
Marian M. Seo March 29, 2019 - Obits Standard Speaker
Marian M. Seo, 86, of Lincoln Street, Hazleton, died Friday morning at her home. Born in Columbia, S.C., on Oct. 24, 1932, she was a member of the Christ ...
Head coach Park Hang-seo reveals Vietnam national football team’s secret to success - FOX Sports Asia
Head coach Park Hang-seo reveals Vietnam national football team’s secret to success FOX Sports Asia
Vietnam have enjoyed unprecedented success in international football ever since South Korean tactician Park Hang-seo took charge as the head coach of their ...
AMP Stories Now Have a Dedicated Section in Google Search Results Search Engine Journal
Google is adding a new section to search results which is dedicated to AMP Stories.
How to Improve Ecommerce SEO with User Generated Content Search Engine Journal
To drive more sales, ecommerce businesses first need to rise to the top of both paid and organic search results and earn lots of high-quality traffic. Between ...
4 SEO Tips for Seasonal Businesses and Products Business 2 Community
The holidays are busy and stressful for everyone – especially for small business owners who are trying to capitalize on holiday promotions to bring in additional ...
How will cloud hosting affect your SEO campaign? The Drum
Hosting considerations have always been a key concern for serious SEOs as several factors are known as search signals in Google's ranking algorithm. Hosting ...
Choosing the right digital marketing strategy for your SEO campaign AZ Big Media
It is vital for all businesses these days to develop the right strategies in order to boost business success. This means developing a solid marketing strategy and a ...
How to use machine learning to improve UX and on-page SEO | Articles | Strategy - Innovation Enterprise
How to use machine learning to improve UX and on-page SEO | Articles | Strategy Innovation Enterprise
Now that Alexa, Google Assistant and Siri are listening to user questions and learning how to respond to more complex commands, businesses should prepare ...
How To Choose The Most Affordable SEO Packages For Businesses? ValueWalk
Are you thinking of getting search engine optimization consultation for your business? Confused much to find the right SEO package and Consultancy Company ...
Actress Seo Min Jung's gift to BTS becomes controversial allkpop
Actress Seo Min Jung spoke up about her controversial gift to BTS. On April 12, BTS guested on SiriusXM. During the radi…
Stop Making These 5 Deadly SEO Mistakes, Says Neil Patel WebProNews
After you stop making these 5 deadly SEO mistakes your google traffic is going to increase, says digital marketing expert Neil Patel. Sometimes just making a ...
Why we shouldn’t forget about PageRank in 2019 Search Engine Land
Before we talk about anything else, let's address the elephant in the room. The last official public PageRank update happened in December 2013. In October ...
A Complete Guide to Ecommerce SEO Business 2 Community
Ecommerce is big business. From established high street brands trying to play catch up with the digital revolution to homegrown cottage industries and startups ...
Exclusive: ‘Burning’ Star Jeon Jong-seo Eyed to Join Kate Hudson in Ana Lily Amirpour’s ‘Blood Moon’ - Collider.com
Exclusive: ‘Burning’ Star Jeon Jong-seo Eyed to Join Kate Hudson in Ana Lily Amirpour’s ‘Blood Moon’ Collider.com
Burning star Jeon Jong-seo is in talks to join Kate Hudson in Blood Moon, the third feature from writer-director Ana Lily Amirpour, Collider has learned.
Yoast offers revamped Schema markup with 11.0 update Search Engine Land
On Tuesday, Yoast introduced a rewritten Schema structured data implementation with their Yoast SEO 11.0 update. The SEO tool implementation aims to ...
Ahn Jae Hyun & Oh Yeon Seo in talks to star as leads of new drama 'People With Flaws' allkpop
Actor Ahn Jae Hyun and actress Oh Yeon Seo may be working together in a new MBC drama series, titled 'People With Flaws'!A romantic comed…
10 questions to ask when hiring a SEO consultant Consultancy.uk
Getting your business to be visible online all starts with a search engine query.
Watch: Park Seo Joon, Woo Do Hwan, And Ahn Sung Ki Star In Suspenseful Trailer For “The Divine Fury” - soompi
Watch: Park Seo Joon, Woo Do Hwan, And Ahn Sung Ki Star In Suspenseful Trailer For “The Divine Fury” soompi
Upcoming film “The Divine Fury” has released its first exciting trailer! “The Divine Fury” tells the story of champion fighter Yong Hoo (Park Seo Joon) who teams ...
The SEO Game - Do You Play It?
Most people do not think of SEO as a game. Let me take 5 minutes of your time and explain how SEO is simply a game of Chess.
How To Get Your Web Site Banned - or Search Engine Promotion, How Not to do it!
Search engines constantly strive to advance their technology and algorithms in order to provide the most relevant search results for their users. Achieving effective results require the identification, and ultimately the complete eradication of, manipulative search engine optimisation tactics.
Submitting Your Site To The Open Web Directory: Some Dos And Don'ts
One of the most important steps in any site's publicity campaign is the submission to the Open Web Directory (http://www.dmoz.
SEO Trade Secrets - 8 Great Tools for Search Engine Optimization
About 80% of website traffic comes through search engines. And research shows, if you're not on the first 2 pages, most people won't find you.
Writing SEO Copy - 8 Steps to Success
We all know that the lion's share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines.
Website Copy-writing for Higher Sales and Higher Search Engine Ranking
Why, you ask? Mainly, because search engines want to provide their users with good content. How do they find it? By surfing the web for it.
Have You Heard Of Website Optimization
Have you heard of website optimization ? If you are building a website or have a new one and you have never heard of it, then you had better take note, because if you want to climb the ladder on the search engines it is something you need to learn about. Website optimization means optimising your website so the search engine spiders will love it.
Your PC can Contribute with Google Compute
Have you heard of the SETI Project? SETI stands for Search for Extraterrestrial Intelligence, and the project is operated by the University of California at Berkeley. SETI monitors and processes radio signals from space, looking for possible signs of intelligent extraterrestrial life.
Search Engine Monopoly
Ever wondered how one search engine is dominating the entire web. In any business, you have so much stiff competition.
Google Page Rank - Important Or Just Another Number?
In my last newsletter I wrote about how your websites Alexa rating is not actually that important to the success of your online business. In this issue, I want to look at another popular statistic - Google Page Rank - and ask a similar question - is it that important?First a quick overview as to what the Google Page Rank actually is.
Your Online Home-Based Business Can Lead To Search Engine Stress
As a member of several search engine optimization forums, I have recently noticed (especially since Yahoo recently decided to try their hand at competing with Google) that the stress level of many webmasters has gone way up. This applies not only to webmasters involved in Internet-based home businesses, but to webmasters in general.
SEO Expert Guide - Page Optimization (part 5/10)
In parts 1 - 4 you learnt how to develop your online business proposition, generate a list of key words and optimize at a site level. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
How To Use Google As A Niche Website Builder
The popularity of weblogs or blogs has gotten a lot of attention from the media recently. In fact, "blog" was picked as the word of the year by Merriam-Webster, a U.
Onpage Optimization: Essential for Effective Offpage Optimization
Onpage optimization is the process by which various elements on an individual web page are structured so that the web page can be found by the search engines for specific keyword(s) or keyword phrases.Onpage optimization will not guarantee any top rating within a search engine, only offpage optimization can offer that guarantee.
Pay-per-click - the Ultimate Tool to Boost Affiliate Sales
The old ways are not always the best ways.The traditional model of making money from affiliate products was simple.
The Search Doesnt End at Your Homepage
In a recent report for a new client, I wrote: "Remember, a visitor's search doesn't end when they leave Google. Their search and the phrases associated with it continue right through to the completion of the task they have in mind.
How to Improve Your Search Engine Rankings
When people think of search engine optimization, they immediately think of time consuming very tedious tasks that are way beyond their capabilities. That might be true if they put no time and effort into it.
7 Search Engine Optimization Strategy
Search engine optimization refers to the technique of making your web pages search engine friendly so that search engines are more easy to understand and analyze your website. Consequently, your site has a better chance to gain high search engine ranking.
Increase Web Site Sales with a SEO Proposal - Part 1
You can easily get confused by all the search engine optimization companies and SEO experts that offer SEO services. It's hard to know who to trust or what should be included in a SEO proposal.
THREE Secrets to High Search Engine Rankings the Easy Way!
Let me guess, you've read article after article on how to FINALLY get your site ranked at the top of the search engines. In fact, your mind is probably spinning with info and now you are just flat-out confused.
|home | site map|