SEO Expert Guide - Keyword Analysis (part 3/10)
If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Would you attempt to cook a complex new dish without first referring to a recipe? Would you start before you had all the ingredients available and properly prepared?
In our analogy, key words are your ingredients and the rest of the guide (after this part) is your recipe. It is vital that you start by investing time in key word research. This may surprise you, but I would recommend you spend at least 25% of your time on this activity alone! That's 25% of all your time, including the time you spend designing your site, building it, optimising and promoting it! Quite an investment, eh? But believe me, if you din't get this part right your meal will not be a very satisfying one and no-one will want to eat it!
(a) What are your 10 key words?
You may think you know straight off. You are likely to be right about most of them but you will almost certainly make three common mistakes. Firstly, you will tend to pick single words (rather than chains of words). Secondly, you will tend to pick the same words used by other people. Thirdly, you will compound this by overusing these key words on your site and underusing related key words. The result will be a poor finished product and sub-optimal ranking or traffic.
So please be patient and walk through the following steps. From part two, you will remember Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services).
Like Doug, you should start with a visit to the Overture Keyword Selector Tool (which I recommend in preference to Wordtracker, which is a paid service, and the Google Adwords: Keyword Suggestion Tool, which does not indicate the popularity count of each search phrase). This tool allows you to check for recent word search combinations (and their derivatives) on the Overture search engine, returning search frequencies for each.
Doug enters "antique doors" and is surprized to find that "antique door knob" and "antique door hinge" score higher than "antique door knocker" (his best selling product in the high street store). But far higher still is the category level combination "antique door hardware". He had never guessed searchers could be so savvy.
Next he tries "antique door knocker" and finds a single derivative "antique brass door knocker". He had not thought seriously about making brass a keyword. Now it is pencilled in on his list.
Trying "antique door bell" and playing around, he discovers "antique door chime" is about as popular (reflecting a difference between UK and US english). This is also very enlightening, as he is hoping to sell to the US audience by mail order.
Perhaps you begin to see my point. As you will see later in the guide, I recommend a separate page for each product, service or information topic on your site. Through your Overture search, you should come up with an "A" list of about 10 key words for each page. At least four of them are likely to be site-wide in their applicability and common to each page. The remaining six will be page-specific. Put any left-over words onto a second page entitled "B" list.
In Doug's example, he decides he wants antique, door, brass and hardware on each page in the site. On the door knocker page, he wants (in addition) the key words knocker, iron, decorative, engraved, pineapple and lion.
You too should do the same. If you find this activity overly difficult, can I suggest you revisit your proposition? It is quite possible you have not yet properly thought that through!
(b) Which key words do your competitors use?
Through searching for door knockers on Google and focusing on the top 15 results, Doug brings up their pages. He uses the menu option "view-source" in Internet Explorer to look at the key words used in the page metadata.
He is surpised to find some consistent themes. For example, almost all of the sites he finds whilst searching for "door knockers" also include "door knobs" in their metadata for that page. He also finds that several have used old as one of their kewords, in addition to antique.
Don't read me wrong here. Metadata (particularly in isolation) is not the route to high search engine rankings (as you will see later). However, top 10 sites generally have done well with their optimization more generally (and their metadata is likely to reflect quality keyword analysis, repeated throughout the site in other ways).
Another key tool is the Google Smackdown, permitting you to compare the overall frequency of two competing keyword sets across the whole of Google's results. Doug compares "antique door knob" with "antique door knocker" and finds the former is hugely overrepresented on the web compared to the latter (with over 2,000 results vs. under 200). He knows that knob is not searched on ten times more (from his earlier work) so decides to concentrate on knocker as a word where he has less competition.
However, Doug confirms the effectiveness of all competitor combinations using the Overture tool and revises his list to include some of these new words, relegating "pineapple" and "lion" to his B-list, in favour of "old" and "knobs".
(c) How many related keywords can you identify?
Now for an important third step. Navigate your browser to the GoRank Ontology Finder - Related Keywords Lookup Tool. Like Doug, try entering "antique door knocker" and look at the results. For "antique", the tool suggests related keywords of old, classic, antique, furniture, vintage, rare, victorian, antiques, collectible.
Hmmm. Now he can see why his competitors use old in their list! Doug runs these related words back through the Overture tool and finds that "Victorian door" yields some decent results, so adds Victorian and Edwardian to his B-list (something he had never thought of previously).
Imagine if Doug had started with victorian door knockers as his gane plan. The Ontology finder would have shown him that antique door knockers was a much more sensible combination. He would then have been changing his A-list.
As Search Engines move ever further towards the use of semantic intelligence in their ranking systems, the use of relared keywords will become ever more important. Make sure you future-proof your site through the liberal use of such words in page text content. More on this later in the guide.
(d) Building key word chains
Perhaps it might surprise you to learn that the majority of all searches on Google are for two or three word combinations. Why does it surprise you, though? Isn't that what you yourself do when you are searching? Even if you start with one word, the results you get are generally not specific enough (so you try adding further words to refine your search).
Bearing this in mind, it is vitally important to come up with 3-5 keyword chains for each separate page on your site. When you write your page copy later, you will need to ensure that these keyword chains appear with reasonable density in your overall text.
Like Doug, pay a visit to the ABAKUS Topword Keyword Check Tool. Put in your competitor sites one after another and check out the results (using the default search settings). Study closely the two-word and three-word combinations that come up most frequently for each of your key pages in turn.
Through Doug's exploration (for his door knockers page), he comes up with three favorite two-letter combinations: "door knockers", "antique door" and "antique hardware". For three-letter combinations, he settles on "house antique hardware" and "brass door knocker".
Doug is surprised to note that "door knockers" is more popular than "door knocker". He has learnt another key lesson; always pluralise your key words where you can. You will achieve higher traffic this way (becuase of the way search engines handle queries).
For a typical 10-page site, you should now have approximately 65-70 A-list words (with four of those being site wide) and perhaps as many as 200 B-list words (many of which will be related key words). You will have perhaps as many as 50 key word chains. Congratulations. You now have all the ingredients you need to get cooking. Read on...
Navigate the guide
David Viney (email@example.com) is the author of the Intranet Portal Guide; 31 pages of advice, tools and downloads covering the period before, during and after an Intranet Portal implementation.
SEO myths busted by an ex-Googler Search Engine Land
SEO Is Everyone’s Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO Search Engine Journal
A framework for SEO success with structured data Search Engine Land
Elevating Women in SEO: The Industry Still Has a Long Way to Go Search Engine Journal
The Future of SEO: What SEO & Marketing Pros Need to Understand Search Engine Journal
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal
Here’s Why Inclusive Web Design with SEO Wins 2020 Search Engine Journal
Here’s how to leverage long-tail keywords for your SEO Search Engine Land
Ongoing Education: Your Secret to SEO Success Search Engine Journal
How UX Complements SEO to Improve Conversion Strategy Business 2 Community
Real-Time Insight & Real-Time Action in SEO: How Automation Bridges the Gap Search Engine Journal
A 50-Point Audit for Getting Started with Local SEO Search Engine Journal
Google’s Baby Algorithms: How to Think About Them for SEO Search Engine Journal
Trend-Watcher: 6 New Ways to Do SEO in 2020 Business 2 Community
What is SEO? businessjournaldaily.com
SEM vs. SEO vs. PPC Defined: What’s the Difference? Search Engine Journal
Google Launches New, Animated Video Series About SEO for Beginners Search Engine Journal
Three Off-Site Tactics That Seriously Boost SEO Traffic MarketingProfs.com
Let's Untangle the Knotty Mystery of SEO Radio World
How to find your ideal SEO agency Search Engine Land
Google’s John Mueller Speaks on SEO for Dark Mode Websites Search Engine Journal
SEO best practices support ADA compliance for digital accessibility Search Engine Land
5 SEO Tips to Optimize Your Next Blog Post Business 2 Community
The Lowdown on SEO This Year (infographic) Digital Information World
5 SEO Trends to Help Marketing Leaders Prepare for 2019 The African Exponent
5 Free Keyword Research Tools for SEO & PPC JumpFly PPC Advertising News
TF-IDF: Can It Really Help Your SEO? Search Engine Journal
Redefining SEO in the Age of Digital Transformation Destination CRM
How to Write SEO-Friendly Content in 2020 - VENTS Magazine
Why the University of Arizona changed its abbreviation for SEO Search Engine Land
Video: Eric Enge on Google advice vs. real-world SEO experience Search Engine Land
Tesla Solar: Is Google SEO the Only Issue? Market Realist
For SEO, How Fast Is Fast Enough? Practical Ecommerce
Recovery From November 2019 Google Update Search Engine Journal
Benchmarking Beyond SEO: What Competitors' Website Traffic Can Reveal Search Engine Journal
How to Boost SEO for Coworking Spaces Commercial Property Executive
Screaming Frog releases SEO Spider version 12.0 Search Engine Land
University of Arizona switches from UA to UArizona for SEO The Associated Press
SEO: Google's BERT Update Helps Ecommerce Product Pages Practical Ecommerce
Barry Schwartz on Covering SEO News, Productivity & How to Grow a Business [PODCAST] - Search Engine Journal
Barry Schwartz on Covering SEO News, Productivity & How to Grow a Business [PODCAST] Search Engine Journal
Why Discoverability Needs to Be an SEO Focus with Garrett Mehrguth [PODCAST] - Search Engine Journal
Why Discoverability Needs to Be an SEO Focus with Garrett Mehrguth [PODCAST] Search Engine Journal
Link Building for 2020: What Works and What to Avoid MarTech Advisor
Travel SEO: 8 Ways to Build Links & Get Press as a Travel Brand Search Engine Journal
An Introduction to Python for Technical SEO Search Engine Journal
How to find cheap & affordable SEO services Business MattersBusiness Matters
GoodFirms Unlocks the Most Trustworthy Digital Marketing and SEO Companies for November 2019 - MarTech Series
GoodFirms Unlocks the Most Trustworthy Digital Marketing and SEO Companies for November 2019 MarTech Series
Could Blogging Boost Your Ecommerce SEO? Practical Ecommerce
How Google's BERT SEO Update Will Impact Content and Search PR News - For Smart Communicators
Pro Rank Tracker Launches Lite Tool Rankitor, with Plans Starting at $5 Search Engine Journal
The psychology of SEO on Brains Byte Back The Sociable
How to Create Content For Terrific Website SEO Business 2 Community
5 SEO suggestions to market your food truck | Commentary Food Truck Operator
Baidu SEO: Content Delivery, Speed & Accessibility Search Engine Journal
10 Best SEO Podcasts to Master the Art of SEO 99Signals - Tech News, Tech Hacks, & More
5 DIY SEO Tips That Your Small Business Needs Business.com
Google BERT Update – What it Means Search Engine Journal
Video: Eric Enge on building and selling his SEO agency Search Engine Land
Creative & SEO Copywriter, Penguin General - London The Bookseller
Expedia Suffers Major Decline, Blames the Changing SEO Landscape Business Deccan
Park Hang-seo Receives AFF Coach of the Year Award KBS WORLD Radio News
Get the mega SEO and digital marketing bundle for 97% off Android Authority
Lee Na Young, Park Seo Joon, Lee Jin Wook, And Jung Hae In Attend Donation Event For Warmer Winter - soompi
Lee Na Young, Park Seo Joon, Lee Jin Wook, And Jung Hae In Attend Donation Event For Warmer Winter soompi
What Does It Mean to ‘Do SEO’? Search Engine Journal
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
Should you do 100% of your SEO in-house? Search Engine Land
25+ Unique Blog Post Ideas to Engage Your Readers Search Engine Journal
My experience with SEO Practical Ecommerce
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
Can SEO Be Made Predictable? Search Engine Journal
Free Longtail tool offers better SEO The Australian
How To Indirectly Get To The Top Of Search Engines
There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! Even if your website can't get in the Top 20, you can use indirect ways to get it there.
"Google Friendly" Solutions to Graphic-Intense Sites
We all know that the search engines can't "see" or "read" the graphics on our pages. We also know that we need to provide text on a page, so the spiders will have something to crawl and index.
Has Google Indexed Your Site ?
So has Google found your site yet?Over the last 12 months Google has undergone many changes to the way it looks at and lists your site.This week sees another upgrade in Google.
Does The Number Of Links On A Page Affect Ranking?
Lots of research has focused on inbound links to a site, but little has focused on the number of links actually on a page (outbound or to other parts of a site). Many SEO gurus have recently been talking about something they call "PR Leak" which seems to be a theory that the more outbound links you have, the more your page rank on Google "leaks" away.
9 Steps to Getting Better Search Engine Rankings
You finally have a website and you are ready to sit back and let the visitors start rolling in. How does that saying go? "If you build it they will come.
How to Get a Website Indexed Fast
Get Indexed FastWhat does getting indexed mean?The search engines keep a cache of every web page in their index.In English, this means: The search engines make a copy of every web page they visit and put in their records? ummm, I think that's what I mean.
SEO Expert Guide - Free Site Promotion (PR) (part 6/10)
In parts 1 - 5 you learnt how to develop your proposition, identify your key words and optimize your site and pages. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
Would You Like More PageRank?
The higher the PR of your site the higher will be its search engine position. So the goal is to get lots of sites linking to your site.
Finding The Best Search Engine
With Billions of pages on the internet how do you find exactly what is that you are looking for? Chances are you have stumbled across different search engines, and maybe even used and tried out a few of them.Aside from look and feel which search engine really is the best? It used to be that Google's search results were far superior to any other search engine on the internet.
Going To Market: Keywords and Backlinks, Part 1
As I waded into the 'Make Money Online' waters on the Internet, I felt I needed to do some research on what keywords might help me generate traffic for my websites. I am very, very new to this whole Internet marketing arena but at the simplest level it seems that the keys to generating income are:Blog >>> Choose Target Keywords >>> Write Articles Incorporating Keywords >>> Create New Pages For Articles >>> Link Article Pages To Blog >>> Link Article Pages To Each Other >>> Populate All Pages with PPC Links >>> Submit Articles To Outlets >>> Submit All Pages To Search EnginesDid I say it was simple? As I said, I am new to this area so there may be a step or two (or 5, or 10, etc.
A Real Example of Search Engine Optimization (SEO) Success
The term, Search Engine Optimization (SEO), refers to a set of techniques by which web sites and web pages are constructed for maximum recognition and ranking by search engines such as Google, Yahoo, and MSN Search. Using the right techniques can guarantee top listing positions for keywords and keyphrases that are related to a site.
Whats All This Hype About Links?
What's all the talk about links we hear about? Reciprocal links? Non-reciprocal links? Targeted links? Link Popularity? I need links. You should have links.
Search Engine Essentials
What are Search Engines?There are numerous different search engines, and all are essentially huge databases containing information about web pages from the internet. A web-based user interface then allows the user to search the contents of this database.
Anatomy Of A Top Ranking Web page
Optimizing web pages for high rankings in the search engines involved two main processes. Firstly there is the on-page factors which include what keywords you place where on the page itself.
SEO Expert Guide - Page Optimization (part 5/10)
In parts 1 - 4 you learnt how to develop your online business proposition, generate a list of key words and optimize at a site level. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
The Small Screen SEO!
First of all, What is SEO? SEO stands for Search Engine Optimization and is the art of making your pages efficient for search engine robots in order to get your site listed in the top of their results, preferrably on the first page and within the top 10. We can easily achieve this if we know how the search engine is reading our sites, so we can further tweak our pages and make it to the top.
SEO Expert Guide - Ongoing Monitoring of Results (part 9/10)
In the Guide, you have, so far, learnt how to plan for and execute a search engine optimization and promotion strategy. However, this is not a one-off process, but an ongoing and iterative process, where you tweak and refine towards ever better ranking.
King + Queen = Royal Success
Ever wonder how or why your competitor gets better search engine rankings than you do? Does he know something you don't? Well, maybe he actually does?And that's where I come in. I'm here to unveil the secret tricks of the trade that may be giving your competitor that much-needed edge in search engine rankings and to show you how you can reclaim your position without skipping a beat.
Expert Help From Google Answers
Web users turn to search engines for answers to their questions. This is usually done through various levels of searching the engine's database.
Top Ten Listing? Hmmmmmmmm
This is my question..
|home | site map|