SEO Expert Guide - Sitewide Optimization (part 4/10)
In parts 1 and 2 you learnt how to develop your online business proposition and how to generate a list of key word ingredients for your site optimization activity. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
Now it is time to start your optimization activities and I am going to start with a hard message. If you already have a site and this is the first time you have seriously looked at SEO, then I would recommend starting again from scratch! Build a new site from the top-down and - when you are done - migrate across from your old site to the new. Don't worry about losing custom or links from other sites - there are ways to avoid that I will show you in the (final) part 10.
(a) Domain name Optimization
A newsflash for you. By far the most effective way to optimize keywords is to have them in the full URL for your page. The highest value part of that URL is the domain name itself.
I know what you are thinking. All the good domain names have gone by now. Well, you might be surpised (as you will soon see with Doug). Your second concern might be that you would prefer to use your business name as your URL. We will deal with both these concerns (in reverse order).
Try typing "search" into Google and you might expect to see Google put themselves first in the results, or Yahoo. It is search.com that ranks highest however! I rest my case. Domain names matter (whatever nonsense you might read on SEO forums).
Try http://www.laserpointers.co.uk and see what you find. If you dig about a bit, you'll find that the company behind this site (and several others) is Blue Sky Marketing.
At http://www.blueskymarketing.co.uk you will find their company website, but guess which of the two sites gets a top five ranking at Google UK for a search on "laser pointers"?
The bottom line is that (after you have done every other piece of optimization right) your domain name selection is perhaps the only area where you can further differentiate yourself from your competitors. As such, it may be your only realisatic chance (in this every more mature market) to achieve a top 10 ranking for some of your key search terms and - believe me - the traffic (and business) impact this has is literally amazing.
Now for the "all the good domain names have gone" issue. Doug makes a visit (as should you) to the excellent Keyword Domain Name Search Tool and, although plurals are out (pity), he finds the following two options are both still available for his top-selling product and biggest possible traffic draw:
If you use your top three keywords as a combination, you too are likely to find a decent available domain (unless you are operating in a highly competitive area like real estate).
So which of these two should Doug choose? To hyphenate domain name or not? There is more disagreement on this amongst web masters than almost any other issue in SEO. In practice, this means that there is evidence supporting both options.. and, as such, you choice isn't critical. However, on balance (and without boring you with the details), I would suggest you do hyphenate in the domain name if you have a choice (if only to help with your page titles; more on this later).
(b) URL name Optimization
You'll remember I suggested a separate page for each product, service or key piece of information. Well, I would also have a seperate directory for each product or service category (limiting the directory name to two, hyphenated key words). As such, Doug settles on three directories, covering his three main categories:
I wouldn't go down to sub-dirctories below this unless you have a particularly large number of products in your catalogue (and therefore recognisable sub-categories). Too many key words will reduce the overall density of any one word within the whole URL.
(c) File extension Optimization
For your (page) file name, I would use up to three key words, again hyphenated. For the file extension I would always opt for static .html file extensions where possible. Dynamiclly generated file extensions (that include "?" or "%" in the query string) have been shown to confuse search engines.
Extending Doug's example, he comes up with 45 different pages under hardware, of which the following five are examples:
In some cases, he has duplicate products on different pages. For example, everything on the door chimes page also appears on the door pull page. Doug disdcovered during his key word analysis phase that Americans tended to search on chimes, whilst brits used pulls. Thus he needs both covered at this level.
(d) Navigation, Internal Links and Site Map Optimization
It may be a shock to some (particularly those who focus on Page Rank too much), but your home - or "index" - page has very little SEO value. A well ranking root index page is the exception rather than the rule. My advice is to treat the homepage as a pretty site map - pretty becuase it should impress human directory reviewers and a site map so that it directs search engine robots quickly to your sub content.
For opimizing the site map, imagine a droopy banana sat at the top of your page (drooping down the left hand side). This banana zone is where both human eyeballs and search engines will look most. Make sure your links use key words only for anchor text and link directly to your second and third levels. A truncated example version (for Doug) would sit in the top left corner of his home page - and look like this:
Door Hardwares Brass Door Knobs Iron Door Knobs Door Bell Pulls Door Bell Chimes Brass Door Knockers Antique Doors Edwardian Doors Victorian Doors Door Fitting Surrey Door Fitters Middlesex Door Fitters
More value is ascribed to internal links (with good anchor text) than many people seem to realize. I am often surprised at how many people spend ages trying to secure inbound links from other sites (more on this later) but have no decent, keyword-rich navigation within their own site (where, after all, everything is under their own control).
Search engines uses the anchor text on inbound links to determine the relevance of the target page. In fact Google even has a special operator: 'allinanchor:keyword', which picks up text only from within the anchor text of indexed pages. Try comparing any straight search in Google with it's allinanchor equivalent. For example, "swimming pools" versus "allinanchor:swimming pools".
You'll probably notice that the top-ranked straight search site is invariably the top-ranked allinanchor site (whilst others further down the list may vary substantially). Don't neglect to focus on this area in your SEO strategy!
Next we turn our attention to page optmization...
Navigate the guide
David Viney (firstname.lastname@example.org) is the author of the Intranet Portal Guide; 31 pages of advice, tools and downloads covering the period before, during and after an Intranet Portal implementation.
Look Out for These 5 Signs of Black Hat SEO Entrepreneur
Black hat SEO techniques will hurt your rankings and your business. Here's how to spot them.
Building and scaling global SEO Centers of Excellence Search Engine Land
Wider spread internet adoption and mobile use worldwide are opening up lucrative new markets in Latin America, China and the rest of Asia-Pacific and more.
SEO: 9 Content Optimization Tools Practical Ecommerce
Contextual relevance in search engine optimization refers to how the *content* on a website aligns with searchers' words and phrases. These nine *content* ...
8 Ways You’re Wasting Money on SEO Without Knowing It Search Engine Journal
Not getting the ROI you expect from SEO? Here are eight ways you might be wasting time and money – and how to increase your chances of success.
SEO Explained to a 5 Year Old Business 2 Community
Which got me thinking, when he wants to know about the world around him, the simplest explanation is always the best. I realised that this approach can also be ...
4 Most Important SEO Stats In 2019 Tech Digest
Search Engine Optimization is the practice of optimizing a website's *content*. Here we look at some of the latest SEO statistics in 2019.
Seznam SEO: An Interview with Seznam’s Search Division Director Search Engine Journal
7 Reasons Why SEO Matters for Every Startup Entrepreneur
No matter how lean your startup, you can at least afford do-it-yourself SEO.
Why You Must Stop Obsessing About These 5 Things in SEO Search Engine Journal
Are you obsessed with the wrong things in SEO? Here are five things that are overrated or badly misused and a couple trends that still hold weight.
Majority of SMBs doing SEO are in-housing Search Engine Land
A majority of small businesses (SMBs) surveyed understand they should be doing SEO but only 36 percent have an SEO strategy in place and are actively ...
Boost Your Website's Visibility With This SEO Course Entrepreneur
Turn your website into a profit-producing machine with this back-linking course.
Two Ways To Avoid SEO 'Perfection' (And Why That's A Good Thing) Forbes
Stop trying to serve Google and start trying to genuinely serve your target audience.
SEO: Using Lighthouse to Improve Site Speed Practical Ecommerce
Site speed is tricky for search engine optimization practitioners. It's a ranking signal for Google and a key factor in a customer's experience. But few SEO pros ...
Skip the SEO and SEM basics Marketing Land
Come to SMX Advanced June 3-5 in Seattle for expert-led search marketing sessions.
How to Create Content for SEO Search Engine Journal
Creating valuable *content* is a crucial component of SEO. Follow these six steps to help your *content* rank higher on search engines.
The 4 Pillars of Enterprise SEO Success Search Engine Journal
Mitigation, reporting, project management, and relationship building are all important to the success of enterprise SEO. Here's why.
5 additional data blending examples for smarter SEO insights Search Engine Land
As I covered in my previous article, data blending can uncover really powerful insights that you would not be able to see otherwise. When you start shifting your ...
What killing rel=prev/next means for SEO Search Engine Land
By now, you've probably heard that Google is no longer supporting rel=prev/next markup. In fact, Google hasn't supported it for years. That's unfortunate ...
The anatomy of an SEO robocall scheme Search Engine Land
On Oct. 11, 2018, I received a phone call and discovered that Classy Brain (my company) was in existential crisis. The end was near – Google was after me.
SEO Strategy vs. Tactics: What’s the Difference? A Lot! Search Engine Journal
Understanding the difference between strategy and tactics also means making sure everyone on your team is using the terminology in the same way.
Four excellent case studies of structured data for SEO – Econsultancy Econsultancy
The importance of structured data, a type of code that makes the *content* of webpages easier for search engines to interpret, is frequently emphasised in advice ...
6 Effective Onboarding Tips for New SEO Customers Search Engine Journal
Offering SEO services? Here are six client onboarding tips that will improve your new business retention and customer lifetime values.
Rel=Next/Prev & SEO: Insights from Google Crawling Behavior Search Engine Journal
In an ecosystem where conjectures and theories dominate debates, Google's announcement on March 21 that rel next/prev tags are no longer used by the ...
Five Pro Small Business SEO Tips from a CEO MarTech Advisor
Every CEO that one talks to, always want to see their website rank higher in the Google search and that's what each of them will stress in their meetings.
Dominate With SEO Meets #GoldenMic AgWired
One of the folks who stopped by the ZimmComm booth during the Agri-Marketing Conference Connection Point was Sam Romain, Dominate With SEO.
301 vs. 302 Redirects & SEO: The What, Why & How Search Engine Journal
301 vs. 302 redirects. Confused about which one to use? You're not the only one. Even in 2019, website owners are unclear about which type of redirect is best ...
Five SEO Strategies Financial Marketers Must Ditch ASAP The Financial Brand
Some search engine optimization tactics, like matching *content* to user intent and building quality backlinks, have stood the test of time. But many SEO tasks that ...
SEO: Lessons from Google's 'rel=prev/next' Pagination Identifier Practical Ecommerce
Search engine optimization professionals were caught off guard this week by Google's admission that it hasn't used its pagination identifier in “a number.
10 Quick Tips on SEO for a Restaurant Website Customer Think
People explore different restaurant options on the search engines before they pick one. Boosting your restaurants' visibility online can be tricky. Though there ...
How to Build Authority in Local SEO Search Engine Journal
Site authority is crucial to the success of any local SEO efforts. Here are some of the best ways to build the authority of a local business.
Basic SEO Techniques to Improve Website Search Visibility MarketingProfs.com
Businesses that rely on organic search know the importance of SEO, but ranking for keywords has become more difficult. Complete these 3 basic SEO tasks to ...
Evangelizing SEO: The Can’t-Lose Case for Your Content Team Search Engine Journal
Here's how to build a convincing case to your *content* team that SEO isn't a checklist or a chore, but a superpower that will boost their success.
SERPstash can help boost your site's SEO power for only $24 PCWorld
SERPstash analyzes your site and automatically identifies SEO improvements.
Voice Search Is the Most Common and Biggest SEO Trend of 2019 to Follow Influencive
It is said that you should think out of the box to stand apart from the crowd, but when it comes to SEO you must also follow the current trends to get the best ...
79% of Digital Advertisers are Also Using SEO in Their Marketing Strategies Search Engine Journal
New data reveals that 79% of digital advertisers are also using SEO as part of their marketing strategy in 2019.
Demystifying SEO: A Simple Explanation for Jewelers INSTORE MAG
YOU'RE NOT ALONE. A lot of people don't really understand what SEO is, why it's helpful, and what people are doing when they do it. But if it's as important as ...
Are Disjointed and Misaligned SEO Benchmarks Impacting Content Management Practices? - MarTech Series
Are Disjointed and Misaligned SEO Benchmarks Impacting Content Management Practices? MarTech Series
Google may have changed its algorithm but SEO practices are still making a huge impact on the *Content* Management strategies, especially for small and ...
SERPStash's Low Price Makes It a Must Have SEO Tool Inverse
SERPStash is a tool that streamlines the process of search engine optimization for non-experts. It breaks everything down into 3 parts: identifying keywords, ...
2019 Innovation & Technology Awards winner: Helium SEO - Cincinnati Business Courier - Cincinnati Business Courier
2019 Innovation & Technology Awards winner: Helium SEO - Cincinnati Business Courier Cincinnati Business Courier
The roughly 30-person staff of Helium SEO consists of only two creatives. That's because Helium's approach to search engine optimization and search ...
SMX Overtime: Learn the difference between mobile-first indexing and mobile-friendly SEO - Search Engine Land
SMX Overtime: Learn the difference between mobile-first indexing and mobile-friendly SEO Search Engine Land
General Manager of Perficient, Eric Enge, explained how to construct a mobile-friendly SEO site with good UX during the “Mobile First Indexing & Mobile ...
My Boss Got an Email Saying Our SEO Sucks Search Engine Journal
Attention all site owners: Stop trusting spammers who email you misleading SEO reports designed to scare you. Trust in us, and the results we can provide.
Update To Domain Authority Causing Confusion Business 2 Community
Earlier this year there was an update to the Domain Authority “algorithm” that has caused a fair amount of confusion among SEOs and marketers alike and ...
Seo: The Artist's Dance ArtfixDaily
NEW YORK, NY – Chelsea's Agora Gallery will feature the original work of Seo in A Rich Spring Profusion. The exhibition opens April 18 and runs through May ...
Is link building dead? Depends on who you talk to Search Engine Land
Sure, link building used to be plagued by a morass of black-hat tactics like link farms, paid link schemes, hidden links and spammy *content*. But after Google ...
Designing a New Website: Choosing the Best Tech for Your Dev Search Engine Journal
Designing a new website? Here are the pros and cons of using a CMS vs. a website builder, as well as some SEO considerations when choosing a platform.
Fake Amazon reviews giving unknown brands an SEO bump, says Which? The Drum
Consumer watchdog Which? has warned of a glut of 'fake' Amazon reviews are propagating to such an extent that they risk undermining the integrity of the ...
What an SEO Consultant Should Deliver Business 2 Community
What should an SEO consultant deliver? There are many opinions when it comes to search engine optimization, but for businesses it comes down to real results.
Why Local Pack SEO is Essential to Boost Your Business Business 2 Community
Have you ever gone out and wandered the streets looking for a place to eat? Found one and wondered if it was worth your time and money? Now, when was the ...
Easy 7-Point SEO Checklist to Boost eCommerce Product Page Rankings Pacifc54 Blog
Here are 7 proven methods of SEO for eCommerce product pages to drive organic traffic and increase product sales.
5 Essentials for SEO Content Writing Business 2 Community
SEO, or search engine optimization, is the practice of tailoring *content* to appear at the top of search results. Optimizing your *content* for search best positions ...
LinkedIn Gives SEO Tips for Boosting Visibility of Company Pages Search Engine Journal
LinkedIn has published a series of SEO tips for getting company pages found in search engines.
What is the impact of Google's March 2019 algorithm update? Econsultancy
On 12th March, Google confirmed that it had once again updated its core algorithm. What do we know about the change so far, and how has it impacted SEO?
SEO Basics: Is Translation an SEO Duplicate Content Issue for Google? TAPinto.net
Though people have tried myth-busting the idea of a penalty associated with duplicate *content*, blatantly using *content* that has been copied and pasted from ...
How A Low-Budget SEO Campaign Can Still Propel Your Digital Brand to Success Influencive
Many digital brands or brick-and-mortar stores wishing to make the push into e-commerce face tough decisions on how to allocate small budgets. For small and ...
Google Help Video On Angular SEO Search Engine Roundtable
Great Minds Link Alike: Basic Link-Building Strategies for Your SEO Plan Business 2 Community
You have probably heard the saying, “It's not what you know, it's who you know.” Although I would argue that both are important, sometimes the latter can help ...
20 Local SEO Dos and Don'ts You Must Follow for Success on Google [Infographic] - Social Media Today
20 Local SEO Dos and Don'ts You Must Follow for Success on Google [Infographic] Social Media Today
Are you looking for ways to get your website to rank higher in local Google rankings? Want to know the best local SEO techniques small business website ...
The Essential 12-Point SEO Content Writing Checklist Pacifc54 Blog
Looking to improve your *content* for SEO? We've outlined a 12 point SEO *Content* Writing checklist to help you make the most of your *content*.
3 Top Black Hat SEO Techniques: Ideal for Destroying Your Site Faster! Business 2 Community
No matter how much the internet evolves, the mentality of some people stays the same. They want their cake and to eat it too. black hat seo techniques.
Does SEO Conflict with User Experience? Business 2 Community
If you work with an SEO expert, you have encounter times when her recommendations or priorities conflict with the overall goal of improving the website. This will ...
Top 4 Technical SEO Talks at Brighton SEO April 2019 QueryClick
As a member of the Technical SEO Team at QueryClick here's a roundup of my most interesting learnings and takeaways from Brighton SEO 2019.
10 Keyword Density Checkers (And How They Still Can Help Your SEO) Business 2 Community
First, let's clarify the idea. Today, semantic search reigns, as well as high-quality *content*, and great user experience. Search engines focus on topical relevance ...
SEO Trends in 2019 Business 2 Community
SEO Trends in 2019. Search engine optimization (SEO) has come a long way since the days of stuffing whatever keyword you wanted to rank for in your code ...
The secrets of meta descriptions and SEO The Drum
Meta descriptions are a much misunderstood weapon in the search arsenal that can have a serious impact on page performance. The meta description field is ...
Mastering SEO for your Design Business Business of Home
As a savvy design business owner, you've undoubtedly invested time and effort into a beautiful website, but if your site is buried in the crowd, does it even exist?
Content Strategy and the Google March 2019 Algorithm Update Search Engine Journal
MarketMuse shares surprising *content* strategy trends associated with the March 2019 Update.
SEOs show mixed results following Google March 2019 core update Search Engine Land
We asked you to help us analyze the March 12 core update and after over 500 results we wanted to share that overall the results came out pretty inconclusive.
Why ABT Principal Hee Seo Loves the Art of Giving Back pointemagazine.com
What are you proudest of in your career? That I learned how to work in the studio. I always loved being onstage, but now I love the process of getting there.
Local SEO: How to Optimise and Generate Leads Business 2 Community
Local SEO is fast becoming a high priority for many businesses. Last year, Google published a study showing a 500% increase in “near me” searches, including ...
Avoid These 5 Blog Strategy & Creation Mistakes Search Engine Journal
A blog is a powerful marketing tool for businesses. Avoid these big mistakes when creating a strategy and your blog posts.
Ahrefs, SEO toolset provider, to build their own search engine to compete with Google - Search Engine Land
Ahrefs, SEO toolset provider, to build their own search engine to compete with Google Search Engine Land
Ahrefs, a popular SEO toolset provider platform, announced this morning on Twitter that they want to compete with Google by building their own search engine.
Mordy Oberstein, Author at Search Engine Land Search Engine Land
Mordy is the head of marketing for Rank Ranger, an industry leading all-in-one SEO reporting suite. Outside of helping to build the Rank Ranger brand, Mordy ...
Marian M. Seo March 29, 2019 - Obits Standard Speaker
Marian M. Seo, 86, of Lincoln Street, Hazleton, died Friday morning at her home. Born in Columbia, S.C., on Oct. 24, 1932, she was a member of the Christ ...
7 Expert Tips to Protect Your Online Reputation Search Engine Journal
Having a good reputation often means more sales for businnesses. Here is some detailed advice to help protect your reputation online.
Head coach Park Hang-seo reveals Vietnam national football team’s secret to success - FOX Sports Asia
Head coach Park Hang-seo reveals Vietnam national football team’s secret to success FOX Sports Asia
Vietnam have enjoyed unprecedented success in international football ever since South Korean tactician Park Hang-seo took charge as the head coach of their ...
How to Improve Ecommerce SEO with User Generated Content Search Engine Journal
To drive more sales, ecommerce businesses first need to rise to the top of both paid and organic search results and earn lots of high-quality traffic. Between ...
AMP Stories Now Have a Dedicated Section in Google Search Results Search Engine Journal
Google is adding a new section to search results which is dedicated to AMP Stories.
4 SEO Tips for Seasonal Businesses and Products Business 2 Community
The holidays are busy and stressful for everyone – especially for small business owners who are trying to capitalize on holiday promotions to bring in additional ...
Choosing the right digital marketing strategy for your SEO campaign AZ Big Media
It is vital for all businesses these days to develop the right strategies in order to boost business success. This means developing a solid marketing strategy and a ...
How will cloud hosting affect your SEO campaign? The Drum
Hosting considerations have always been a key concern for serious SEOs as several factors are known as search signals in Google's ranking algorithm. Hosting ...
How to use machine learning to improve UX and on-page SEO | Articles | Strategy - Innovation Enterprise
How to use machine learning to improve UX and on-page SEO | Articles | Strategy Innovation Enterprise
Now that Alexa, Google Assistant and Siri are listening to user questions and learning how to respond to more complex commands, businesses should prepare ...
How To Choose The Most Affordable SEO Packages For Businesses? ValueWalk
Are you thinking of getting search engine optimization consultation for your business? Confused much to find the right SEO package and Consultancy Company ...
Stop Making These 5 Deadly SEO Mistakes, Says Neil Patel WebProNews
After you stop making these 5 deadly SEO mistakes your google traffic is going to increase, says digital marketing expert Neil Patel. Sometimes just making a ...
How to Take Search Console to the Next Level with Google Data Studio Search Engine Journal
Discover tips on how to make the most out of your Google Search Console data by using it in combination with Google Data Studio.
Why we shouldn’t forget about PageRank in 2019 Search Engine Land
Before we talk about anything else, let's address the elephant in the room. The last official public PageRank update happened in December 2013. In October ...
ASEOHosting Identifies Three Major Components of SEO in 2019 PR Web
Hudson, FL (PRWEB) March 26, 2019 -- ASEOHosting, a provider of SEO-friendly hosting, has identified what it feels are the three most critical search engine.
A Complete Guide to Ecommerce SEO Business 2 Community
Ecommerce is big business. From established high street brands trying to play catch up with the digital revolution to homegrown cottage industries and startups ...
10 questions to ask when hiring a SEO consultant Consultancy.uk
Getting your business to be visible online all starts with a search engine query.
Important SEO Trends To Watch In 2019 Forbes
Search engine optimization changes constantly, and businesses that want to stay ahead of the competition need to be aware of them. Keeping a pulse on these ...
15 Common SEO Mistakes To Avoid Forbes
Understanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you ...
Publishing Thousands of URLs at Once – Is It Risky for SEO? Search Engine Journal
Find out whether publishing thousands, or hundreds of thousands, of new pages at the same time could have any SEO risks or unintended consequences.
These Are The Biggest SEO Trends Of 2019 Forbes
How will the world of search engine optimization change in 2019? What new trends will emerge, what old trends will die, and which trends will continue in the ...
Targeted SEO: Here’s how to grow a page from 200 visits per month to 30,000 Search Engine Land
Spoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages to see the ...
6 SEO Marketing Trends in 2019 That Entrepreneurs Should Know About Entrepreneur
Search engine algorithms are ever changing, which means that anyone with a website needs to stay up to date on today's SEO marketing trends. Not only is new ...
And the 2019 Artists of the Year are … OCRegister
After months of whittling down a list of more than 500 nominees, the Orange County Register is proud to announce this year's Artists of the Year. They are: Irene ...
The 12 Areas of SEO Knowledge You Must Master to be Successful Search Engine Journal
The role of an SEO requires mastery of certain skills and knowledge. Here's what SEOs need to master for career advancement and campaign success.
The Top 5 Ways to Prove the Real Value of SEO Search Engine Journal
Here are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO.
Watch: Park Seo Joon, Woo Do Hwan, And Ahn Sung Ki Star In Suspenseful Trailer For “The Divine Fury” - soompi
Watch: Park Seo Joon, Woo Do Hwan, And Ahn Sung Ki Star In Suspenseful Trailer For “The Divine Fury” soompi
Upcoming film “The Divine Fury” has released its first exciting trailer! “The Divine Fury” tells the story of champion fighter Yong Hoo (Park Seo Joon) who teams ...
Introducing SEO for developers. It’s time. Search Engine Land
Computer programming is making enormous innovative leaps on the web, evolving from crusty old-school AJAX, to jQuery, to reactive views that synchronize ...
Hens Lay Eggs (HLE) by Silke Stahl
"HLE" is a bit of a joke term, (or possible tongue in cheek could be a better label) coined in my Network Marketing Group - it stands for "Hens Lay Eggs" and is a take on the exponential growth theory - recruit two people, who recruit two, etc, and in six weeks you'll have 50,000 people sending you $250,000 - the false promise of MLM.The MLM exponential growth chart makes sense mathematically but is flawed.
Content Management Systems Eyeball SEOs
Content Management Systems and search engine optimization (SEO) used to be mutually exclusive terms. But the SEO community has been driving the developers of Content Management Systems to integrate more SEO-friendly methodology within their systems.
What You Can Expect From Search Engine
Search engines will be a way for you to generate from as little as 20% to as much as 60% of your business online (depending on what other marketing techniques you use).Since there are over 130,000,000 webpages in existence (yes that is 130 million!), it is extremely important to understand how they work and how to increase your chances of being placed in the top 20 of the search results.
Search Wars! - MSNs Opening Salvo
With all the recent publicity given to Google as the Internet's number one search service, it's hardly surprising that Microsoft has already started work on re-vamping their MSN search service. Okay, it's still powered by the Yahoo engine, but according to Microsoft it has been "cleaned up" and the new service mirrors much more the kind of "non-commercial" results which are currently displayed by Google.
Here Today Gone Tomorrow
Its a matter of here today, gone tomorrow at the moment with Google so don't get complacent if you are on the first few pages of the searches. Its great, you are making money and think now you can relax and forget about it for a while.
The Benefits of Organic SEO (Search Engine Optimization)
If you're going to sell any type of product or service online, you're eventually going to have to optimize your Web site for the Search Engines, in order to boost traffic and sales.Many years ago, it was quite easy to draw effective traffic, as a good content-driven site, with good products, was enough to get a Web site ranked highly in the Search Engines.
More Hits are Good for My Website - A Myth You Should Avoid
I hear this all the time. "I can get you listed on 100,000 websites for $29.
Search Engines The Masters Of The Internet Universe - Part 3
This is part three of the article series and deals with the paid inclusion and organic search results from search engines.We touched on the topic of Kibitzing in the last part, now we will deal with some of the new concepts in search engine submission namely Paid Inclusion and Sponsored Results.
Onpage Optimization: Essential for Effective Offpage Optimization
Onpage optimization is the process by which various elements on an individual web page are structured so that the web page can be found by the search engines for specific keyword(s) or keyword phrases.Onpage optimization will not guarantee any top rating within a search engine, only offpage optimization can offer that guarantee.
Make Quality Content Your #1 Priority
It is by now a proven fact that content is the most important element for getting better pagerank and, consequently, more traffic.Furthermore, the best ranking websites have content that is better written than most other sites.
Google is Quickly Changing...
Google is quickly changing..
SEO Trade Secrets - 8 Great Tools for Search Engine Optimization
About 80% of website traffic comes through search engines. And research shows, if you're not on the first 2 pages, most people won't find you.
Monitor and Increase Your Search Engine Visibility with the DIY SEO Tools
In this three part article, you'll find many tools that any webmaster can use to monitor your site's search engine position, and use to increase the visibility of your site in major search engines like Google, Yahoo and MSN.URL Trends http://www.
21 Search Engine Terms Every Web Marketer Should Know Part 1
1. Search Engine - Is a database of web sites that is ranked according to the computerized criteria that the programmers decide upon called an algorithm.
Are You Making These Deadly SEO Mistakes?
Black Hat SEO: Web Spamming and Linking to Bad NeighborhoodsSo you want to exchange links with other web sites in order to get higher search engine rankings?So you want to create hundreds of auto-generated, keyword rich pages for your site?Before you go and link to every website that is willing to exchange links, it would be a good idea to know where not to link to. Sometimes it can mean not linking to your own sites.
Commonly SEO terms and Jargon used by Search Engine Gurus
What does all this SEO jargon mean.Have you ever been left scratching your head, wondering what the Search Engine Optimizers SEO's or Gurus are talking about.
The Need of Popularity
In very simple words, the link popularity of your site means the amount of links coming to you from another sites. Every major search engine heavily weighs the link popularity of sites when ranking sites.
PPC Advertising - The First Step In A SEO Marketing Campaign
Often, sites view seo and PPC marketing as exclusive marketing techniques. Each marketing method has its advocates.
Search Engine Optimization - A Beginners Guide
Getting your site listed in the top search engines, such as Google, Yahoo, or MSN is no small job. There is lots of work that needs to be done to guarantee the highest placement possible, and even more work is needed to keep your ranking for any period of time.
Google PageRank Explained
1. What is PageRank? Here is what Google says:" PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value.
|home | site map|