SEO Expert Guide - Sitewide Optimization (part 4/10)
In parts 1 and 2 you learnt how to develop your online business proposition and how to generate a list of key word ingredients for your site optimization activity. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
Now it is time to start your optimization activities and I am going to start with a hard message. If you already have a site and this is the first time you have seriously looked at SEO, then I would recommend starting again from scratch! Build a new site from the top-down and - when you are done - migrate across from your old site to the new. Don't worry about losing custom or links from other sites - there are ways to avoid that I will show you in the (final) part 10.
(a) Domain name Optimization
A newsflash for you. By far the most effective way to optimize keywords is to have them in the full URL for your page. The highest value part of that URL is the domain name itself.
I know what you are thinking. All the good domain names have gone by now. Well, you might be surpised (as you will soon see with Doug). Your second concern might be that you would prefer to use your business name as your URL. We will deal with both these concerns (in reverse order).
Try typing "search" into Google and you might expect to see Google put themselves first in the results, or Yahoo. It is search.com that ranks highest however! I rest my case. Domain names matter (whatever nonsense you might read on SEO forums).
Try http://www.laserpointers.co.uk and see what you find. If you dig about a bit, you'll find that the company behind this site (and several others) is Blue Sky Marketing.
At http://www.blueskymarketing.co.uk you will find their company website, but guess which of the two sites gets a top five ranking at Google UK for a search on "laser pointers"?
The bottom line is that (after you have done every other piece of optimization right) your domain name selection is perhaps the only area where you can further differentiate yourself from your competitors. As such, it may be your only realisatic chance (in this every more mature market) to achieve a top 10 ranking for some of your key search terms and - believe me - the traffic (and business) impact this has is literally amazing.
Now for the "all the good domain names have gone" issue. Doug makes a visit (as should you) to the excellent Keyword Domain Name Search Tool and, although plurals are out (pity), he finds the following two options are both still available for his top-selling product and biggest possible traffic draw:
If you use your top three keywords as a combination, you too are likely to find a decent available domain (unless you are operating in a highly competitive area like real estate).
So which of these two should Doug choose? To hyphenate domain name or not? There is more disagreement on this amongst web masters than almost any other issue in SEO. In practice, this means that there is evidence supporting both options.. and, as such, you choice isn't critical. However, on balance (and without boring you with the details), I would suggest you do hyphenate in the domain name if you have a choice (if only to help with your page titles; more on this later).
(b) URL name Optimization
You'll remember I suggested a separate page for each product, service or key piece of information. Well, I would also have a seperate directory for each product or service category (limiting the directory name to two, hyphenated key words). As such, Doug settles on three directories, covering his three main categories:
I wouldn't go down to sub-dirctories below this unless you have a particularly large number of products in your catalogue (and therefore recognisable sub-categories). Too many key words will reduce the overall density of any one word within the whole URL.
(c) File extension Optimization
For your (page) file name, I would use up to three key words, again hyphenated. For the file extension I would always opt for static .html file extensions where possible. Dynamiclly generated file extensions (that include "?" or "%" in the query string) have been shown to confuse search engines.
Extending Doug's example, he comes up with 45 different pages under hardware, of which the following five are examples:
In some cases, he has duplicate products on different pages. For example, everything on the door chimes page also appears on the door pull page. Doug disdcovered during his key word analysis phase that Americans tended to search on chimes, whilst brits used pulls. Thus he needs both covered at this level.
(d) Navigation, Internal Links and Site Map Optimization
It may be a shock to some (particularly those who focus on Page Rank too much), but your home - or "index" - page has very little SEO value. A well ranking root index page is the exception rather than the rule. My advice is to treat the homepage as a pretty site map - pretty becuase it should impress human directory reviewers and a site map so that it directs search engine robots quickly to your sub content.
For opimizing the site map, imagine a droopy banana sat at the top of your page (drooping down the left hand side). This banana zone is where both human eyeballs and search engines will look most. Make sure your links use key words only for anchor text and link directly to your second and third levels. A truncated example version (for Doug) would sit in the top left corner of his home page - and look like this:
Door Hardwares Brass Door Knobs Iron Door Knobs Door Bell Pulls Door Bell Chimes Brass Door Knockers Antique Doors Edwardian Doors Victorian Doors Door Fitting Surrey Door Fitters Middlesex Door Fitters
More value is ascribed to internal links (with good anchor text) than many people seem to realize. I am often surprised at how many people spend ages trying to secure inbound links from other sites (more on this later) but have no decent, keyword-rich navigation within their own site (where, after all, everything is under their own control).
Search engines uses the anchor text on inbound links to determine the relevance of the target page. In fact Google even has a special operator: 'allinanchor:keyword', which picks up text only from within the anchor text of indexed pages. Try comparing any straight search in Google with it's allinanchor equivalent. For example, "swimming pools" versus "allinanchor:swimming pools".
You'll probably notice that the top-ranked straight search site is invariably the top-ranked allinanchor site (whilst others further down the list may vary substantially). Don't neglect to focus on this area in your SEO strategy!
Next we turn our attention to page optmization...
Navigate the guide
David Viney (email@example.com) is the author of the Intranet Portal Guide; 31 pages of advice, tools and downloads covering the period before, during and after an Intranet Portal implementation.
SEO: 9 Tips for Writing Great Content Practical Ecommerce
Textual *content* enables search engines to understand your site. The words you choose should engage shoppers and boost your site's relevance to the ...
7 Best SEO Tools to Help You Rank Higher in Google Entrepreneur
The key to building and sustaining organic traffic is knowing which are the best SEO tools to use. Today, there are so many SEO checkers on the market that it be ...
How to Activate a Sponsorship to Achieve Content Marketing & SEO Goals Search Engine Journal
Want high-quality coverage and links? Here's how to maximize sponsorships to help you to achieve your *content* marketing and SEO goals.
Exploring the Role of Content Groups & Search Intent in SEO Search Engine Journal
Patents show us what strategies Google chooses to research and invest in, which in turn provides insight into how to best prepare a website for indexation by ...
5 Tips for Choosing Your Next SEO Firm Entrepreneur
Making the right decision when choosing your next SEO firm has major consequences for your business and your bank account. The difference between a boom ...
SEO: 6 Things to Do When You Have Nothing to Do Practical Ecommerce
Search engine optimization is self-directed. Unless you're being managed by another practitioner who tells you what to do and when to do it, SEO can be difficult ...
5 SEO Career Trends for 2019 [New Research] Search Engine Journal
What can data from LinkedIn, Indeed, and Census.gov tell us about SEO jobs? Discover five interesting trends from an analysis of 75 large U.S. metros.
6 Ways SEO Tools Can Help You Run Your Business Search Engine Journal
Tools make a marketer's life more productive. This post will tell you why and how SEO tools can help you better run your business.
Tangle Teezer appoints Avenue Digital for international SEO and paid search The Drum
British hairbrush brand Tangle Teezer has appointed London search agency Avenue Digital to handle its SEO and PPC activity following a competitive pitch.
SEO vs SEM – What’s the Difference and Why it Matters to Your Business G2 Crowd
Learn the key difference between SEO and SEM and how they greatly increase the visibility of your site on search engines like Google, Yahoo, Bing, and more.
Is It Time To Outsource SEO? Here's What You Need To Consider Forbes
Everyone and their mother is chasing after the holy grail of internet marketing: organic search traffic.
Lucid Leverage Fuels SEO Services In Phoenix, Celebrates 4 Years - Press Release Digital Journal
Lucid Leverage are Search Engine Optimisation (SEO), social media management and online reputation marketing specialists providing their services in ...
Introducing SEO for developers. It’s time. Search Engine Land
Computer programming is making enormous innovative leaps on the web, evolving from crusty old-school AJAX, to jQuery, to reactive views that synchronize ...
Angular Universal: What you need to know for SEO Search Engine Land
If you use Angular to power your website, then you have an extra hurdle to cross when it comes to SEO. Fortunately, Angular Universal makes it easy to leap ...
BVM Now Providing SEO Services to Businesses in El Paso, TX Markets Insider
HOUSTON, Feb. 15, 2019 /PRNewswire-PRWeb/ -- BVM (https://www.brazosvalleymarketing.com), an UpCity certified partner, is now offering SEO services in El ...
SEO Manager - Upwork Built In Chicago
Upwork is hiring for a SEO Manager in Chicago. Find more details about the job and how to apply at Built In Chicago.
Why Prioritize Local SEO? Vertical Measures
Local SEO consists of many different local citation components, but is absolutely vital to the success of any organization aiming to reach to a nearby audience.
SEO: Reclaiming Lost Links from Site Migrations Practical Ecommerce
There is a little-used opportunity for longtime retailers to gain links. If your ecommerce site has changed platforms in its lifetime, you might have editorial links ...
Tips for Selecting the Right SEO Provider for Your Accounting Firm CPAPracticeAdvisor.com
Taking the first steps into the world of search engine optimization (SEO) can be intimidating. If you have spent anytime researching the topic online then you ...
Wix ‘SEO Wiz’ Stars in Big Super Bowl Ad, Fumbles with SEO Community Search Engine Journal
Did you hear that sound last night during the Super Bowl? It was the collective SEO community hitting their heads against a proverbial desk. Wix's foray into the ...
SearchCap: Quora keyword targets, Angular SEO & old stock SEO Search Engine Land
Learn how to manage product unavailability without hurting your SEO Feb 1, 2019 by Max Cyrek. When your e-commerce site has out-of-stock products, here ...
Updated for 2019! ‘Enterprise SEO Platforms: A Marketer’s Guide’ Search Engine Land
MarTech Today's “ Enterprise SEO Platforms: A Marketer's Guide” has been updated for 2019. Compiled from the latest research, this 61-page report is your ...
What Is an SEO Professional in 2019? An Identity Crisis Averted Search Engine Journal
Picture this: You're an SEO professional, and someone asks you what exactly it is that you do. What do you say? I'm a: Search analytics guru; *Content* strategist ...
25 tools to streamline YouTube SEO optimization Search Engine Land
With video streaming services and social media platforms reporting large amounts of traffic, videos are slowly but surely moving front and center as the most ...
How reputation became a major ranking factor in SEO Search Engine Land
Over 10 years ago, I predicted that Google could use quality scoring for organic rankings, and I also proposed a number of ways they could quantify the quality of ...
Learn the secrets of SEO with this certified training Popular Science
While social media gets a lot of attention, most traffic still comes from search engines. If you want to promote your start-up or build a career in digital marketing, ...
MarTech Today Research: A marketer’s guide to enterprise SEO platforms Search Engine Land
Enterprise SEO continues to grow more complex as the technology and algorithms powering search engines evolve. Comprehensive enterprise SEO platforms ...
SEO: Monitoring Traffic from Domain Mergers, with Google Data Studio Practical Ecommerce
A common practice among retailers is creating microsites to target different audiences. The strategy can produce strong conversions because the user ...
Super Bowl Sunday SEO: The importance of search during the Big Game ClickZ
SEO is crucial during the Super Bowl, both for $5 million-dollar advertisers and companies hoping to appear in local search results.
10 Ways to Think Like Googlebot & Boost Your Technical SEO Search Engine Journal
Have you found yourself hitting a plateau with your organic growth? High-quality *content* and links will take you far in SEO, but you should never overlook the ...
How to Use Python to Analyze SEO Data: A Reference Guide Search Engine Journal
Do you find yourself doing the same repetitive SEO tasks each day or facing challenges where there are not tools that can help you? If so, it might be time for you ...
60+ SEO Stats to Help You Rank Better in 2019 [Infographic] Social Media Today
Are you looking to maximize your search performance in 2019? Need to know the stats and facts to help you understand the SEO process? The team from Red ...
How to redesign your website without effective your SEO Customer Think
When you are planning to have a website redesign, it is vital that you take your time doing it and be careful, as if it is not done right, it could bring chaos to your ...
SEO for B2B Businesses: Is It Really a Necessity? Thrive Global
Effective SEO (search engine optimization) is a large portion of the entire mission of a B2B *service* company, as if you don't have stellar SEO, people aren't ...
SEO Testing Service Market Will Generate New Growth Opportunities By 2025| Key Players: SEO SiteCheckup, WebDepend, TestMatick - TheTokenClock
SEO Testing Service Market Will Generate New Growth Opportunities By 2025| Key Players: SEO SiteCheckup, WebDepend, TestMatick TheTokenClock
HTF MI recently introduced Global SEO Testing *Service* Market study with in-depth overview, describing about the Product / Industry Scope and elaborates ...
11 SEO Tips & Tricks to Improve Indexation Search Engine Journal
Here are 11 tips and tricks to ensure that your website gets crawled and indexed properly – and help your webpages rank higher in search.
Loyalty Marketing: The Proven Complement to Your SEO Strategy Search Engine Journal
Here's how loyalty marketing can complement your SEO strategy and why the two disciplines need to be conducted seamlessly.
Five foolproof SEO strategies to supercharge your webpage | Articles | Strategy - Innovation Enterprise
Five foolproof SEO strategies to supercharge your webpage | Articles | Strategy Innovation Enterprise
*Content*, age, and authority are the three pillars of trust that equate to Google's elusive relevancy ranking. If you fail to provide these three, you'll likely flounder in ...
Fusion SEO Accelerates Growth with Expanding to Central New Jersey - Press Release - Digital Journal
Fusion SEO Accelerates Growth with Expanding to Central New Jersey - Press Release Digital Journal
OLD BRIDGE, New Jersey - February 15, 2019 - Fusion SEO has merged with SOCii Media Marketing, a Digital Marketing Agency located in Central New ...
Senior SEO Editor | Media jobs Journalism.co.uk
Editorial jobs - 64 journalism, communications and media vacancies to view and apply for now.
Search Engine Land adds technical, in-house SEO experts to team Search Engine Land
Search Engine Land is thrilled to announce that the team of experts who help us bring daily search marketing news and insights to thousands just got a bit ...
SEO Services | Search Engine Optimisation QueryClick
Our data-led approach enables us to drive measurable improvements in revenue and profit from organic search. Each strategy is customised to match increased ...
4 Link Building Tips for International SEO Search Engine Journal
Discover four link building tips for global websites that can be easily implemented even by companies with limited resources.
The Amazon SEO game plan: SEO refinements that increase visibility DigitalCommerce360
Effective SEO can help you stand above the noise on Amazon. Crafting the perfect keywords without misleading your customers and making your descriptions ...
SEO vs PPC: How to Choose What’s Best For Your Business Business 2 Community
As a business owner are you often confused about choosing the right online marketing channel? Most businesses struggle with scanty resources. Marketing ...
40 Major SEO Mistakes You Must Avoid in 2019 [Infographic] Social Media Today
Are you struggling to get your website to rank on the first page of Google? Want to see if you're making any SEO mistakes that could be holding your website ...
YouTube SEO: 5 Hacks for Quicker, Better YouTube Keyword Research Business 2 Community
Proper YouTube keyword research is the backbone of a good YouTube SEO strategy. Why? Because finding the right YouTube keywords could mean the ...
Top 10 mistakes companies are making with local SEO ZDNet
Almost two out of five business leaders do not know if their website is optimised for local SEO. So, what should they look out for?
How to Create a Content Strategy for Both Users & Search Engines Search Engine Journal
Learn actionable tips on how to create a *content* strategy for both users and search engines that will drive traffic to your website.
Former Starbucks SEO Howard Schultz Considers Presidential Bid HuffPost
Schultz is considering running as an independent. He could unintentionally split the vote and serve Trump a second term.
Rise of Mobile Users Alters SEO Tactics Practical Ecommerce
The percentage of U.S. searchers clicking on advertisements in Google search results is growing. Likewise, the percentage of visitors that click nothing is also ...
What is Topic Modeling? How Do You Use Topic Modeling for SEO Business 2 Community
What is Topic Modeling? Topic modeling itself is a complex system that ranks *content* based not just on the keywords, but also on the context. We are long past ...
Yoast SEO to add “live indexing” feature for Bing OnMSFT.com OnMSFT
Following Bing's announcement that they are hoping to change the way search engines discover new and updated *content*, one of WordPress's largest SEO ...
The Latest Google Search Console Updates: What You Need to Know Search Engine Journal
Google Search Console is evolving at a rapid pace. Find out everything you need to know about all of the latest feature changes here.
"Super wolf blood moon” is a media and SEO invention Quartz
There is no such thing as a “blood moon.” It's mostly a media invention, driven largely by efforts to get readers to visit news websites—through a tactic known as ...
ILS at forefront of monitoring for climate change impacts: John Seo Artemis.bm
The impacts of climate change present challenges for all industries and markets, but over the last two decades, the insurance-linked securities (ILS)
Responsive Web Design Questions About Mobile SEO Business 2 Community
Users are bouncing, conversions are sparse and sales are way down. Or, *insert in your problem here.*. Whatever the concern, let's be honest… your site needs ...
6 Simple Local SEO Tactics Financial Marketers Can Use Today The Financial Brand
Community banks and credit unions can turn their limited geographical reach to their advantage without big budgets or SEO expertise.
Uee Thanks Former Co-Star Lee Seo Jin For Sending Her A Coffee Truck On Set soompi
Uee recently took to social media to thank her former co-star Lee Seo Jin for his good deed! On February 15, Uee posted a photo of herself standing in front of ...
Google: Don't Break The Rules Even If Competitors Are Search Engine Roundtable
Google's John Mueller at least twice this week had to respond on Twitter suggesting that SEOs do not break the rules, go against the Google webmaster ...
How to Use the Power of Local SEO for Your eCommerce Site Business 2 Community
Local SEO is a necessity for eCommerce businesses that want to thrive, not just survive. eCommerce and local SEO can seem mutually exclusive – the very ...
IPG's Daniel Picken Joins The Wired Agency As SEO Manager B&T
Continuing on their impressive growth trajectory, Sydney-based independent digital marketing agency, The Wired Agency has expanded their SEO team with a ...
Watch: Jin Goo And Seo Eun Soo Are Headstrong Lawyers In Highlight Video For “Legal High” soompi
Legal High” has released a new highlight video showing a preview of the upcoming drama! JTBC's upcoming Friday-Saturday drama “Legal High” is about two ...
A Global Press Release Distribution Service Can Have a Massive Impact on SEO Life Pulse Health
A press release is a piece of writing that is used for mostly announcements of new products, services, offers or sharing any valuable information that is beneficial ...
15 Common SEO Mistakes To Avoid Forbes
Understanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you ...
Best Ways To Improve Your SEO And Why You Need To Do It Forbes Now
The more quality *content* you produce, the better results you will see.
These Are The Biggest SEO Trends Of 2019 Forbes
SEO strategy with components for successful marketing as icons on cubes on wooden backgroundGetty. How will the world of search engine optimization ...
SEO Firm Los Angeles Is A Must Have For Businesses To Stand Out Against Competitors - Press Release - Digital Journal
SEO Firm Los Angeles Is A Must Have For Businesses To Stand Out Against Competitors - Press Release Digital Journal
SEO firm Los Angeles is important to have behind you when seeking a business venture. Whether you are new to a business or have been at it for a while, SEO ...
Lee Pil Mo And Seo Soo Yeon Overflow With Love While Preparing To Be Newlyweds + Sing To Each Other At Wedding - soompi
Lee Pil Mo And Seo Soo Yeon Overflow With Love While Preparing To Be Newlyweds + Sing To Each Other At Wedding soompi
Lee Pil Mo and Seo Soo Yeon have shown off their passionate love for each other once again! On the February 14 broadcast of TV Chosun's “Taste of Love,” ...
SEO Is A Must For Small Businesses: Here's How To Get Started Forbes
You are starting a business and have a checklist of the things you need to get your business going. You have the idea for a product or *service* -- check.
5 SEO trends that will matter most in 2019 Search Engine Land
To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each.
How SEO And Content Marketing Work Together To Fuel Your Online Success Forbes Now
SEO and *content* marketing are not disparate departments. In fact, both need each other.
A checklist: Important SEO points to cover in a content campaign Search Engine Land
After you've chosen the right execution for your link-building campaign and you're getting ready to launch it, you can't forget about search engine optimization ...
'Romance is a Bonus Book' preview: Eun-ho is great, but we definitely have Second Lead Syndrome for Seo-joon - MEAWW
'Romance is a Bonus Book' preview: Eun-ho is great, but we definitely have Second Lead Syndrome for Seo-joon MEAWW
We love rooting for Dan-yi and Eun-ho to get together on 'Romance is a Bonus Book', but we can't help but fall in love with Seo- joon.
How SEO Has Evolved (And What's Next) Forbes
Since the early days of SEO, marketers have deployed online strategies to ensure that their websites would gain greater visibility on search engine results pages ...
SEO Industry Approaching $80 Billion But All You Want Is More Web Traffic Forbes
Borrell Associates predicted in 2016 that by the year 2018 businesses in the United States would spend an estimated $72 billion in search engine optimization ...
The 12 Areas of SEO Knowledge You Must Master to be Successful Search Engine Journal
The role of an SEO requires mastery of certain skills and knowledge. Here's what SEOs need to master for career advancement and campaign success.
The importance of understanding intent for SEO Search Engine Land
Search is an exciting, ever-changing channel. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user ...
12 SEO Goals for 2019: Ideas That Will Inspire You Search Engine Journal
It's time to set your SEO goals for 2019. Need some inspiration? Read this roundup of New Year's goals from the SEO community.
Why Prioritization Is Critical to SEO Success Search Engine Journal
Here's why prioritizing on-site and technical optimization, *content* creation and repurposing, and link building will set your SEO campaign up for success.
The Vicious Circle Of SEO (And How To Beat It) Forbes
What's the secret to overtaking older *content* that already has a deep reservoir of backlinks? How can we break out of the vicious circle of SEO?
An SEO’s Letter to Santa: All I Want for Christmas This Year Search Engine Journal
Dear Santa,. I've been a good boy this year. I haven't cloaked one page or bought one link. I have followed Google and Bing's terms of *service* the best I can.
6 Reasons Why SEO Might Not Be Right For Your Business Forbes
Contrary to popular belief, SEO is not something every business needs, especially small businesses with modest marketing budgets. Here's how to determine ...
5 SEO Trends to Help Marketing Leaders Prepare for 2019 Forbes
As the year comes to a close, marketers have begun to wrap up their current campaigns and set their sights on the new year. And if 2018 has shown us anything, ...
How to Build and Protect Your Business' Reputation Promotion World
The business world is full of challenges. In order to surpass them, a company needs to have certain measures and strategies in place that will help.
A Small Business Owner’s Guide to SEO Search Engine Journal
Are you a small business owner? Then make sure you know and understand these 5 SEO principles and how they impact search and your SEO strategies.
Long Island SEO Company, fishbat, Shares 4 Tips For Promoting Holidays on Social Media to Stand Apart from the Crowd - PRNewswire
Long Island SEO Company, fishbat, Shares 4 Tips For Promoting Holidays on Social Media to Stand Apart from the Crowd PRNewswire
NEW YORK, Feb. 13, 2019 /PRNewswire/ -- As part of their continuing effort to teach companies how to make the most of their social media marketing, Long ...
SEO: Converting Keywords to Link Authority Practical Ecommerce
Link authority is one of the most critical influencers of how a site ranks. How do keywords increase link authority? They indicate the *content* you need to create to ...
SEO Year In Review: 2018 saw Google updates and a focus on mobile Search Engine Land
So, 2018 was an exciting year in SEO, with a number of large Google search algorithm updates, big changes within Google's management team, mobile first ...
Three Simple Steps To Seasonal SEO Success Forbes
Seasonal SEO should work hand-in-hand with your long-term strategy.
5 Bad SEO Content Tactics You Should Have Abandoned Already Search Engine Journal
Follow these tips to rank higher in the search results and avoid getting left behind with yesterday's outdated SEO *content* trends.
Why following SEO trends guarantees SEO budget waste. Search Engine Land
Search engine optimization (SEO) can have a strong impact on a business, driving revenue and profits. Other times, it's frustrating and fruitless and feels like ...
Hens Lay Eggs (HLE) by Silke Stahl
"HLE" is a bit of a joke term, (or possible tongue in cheek could be a better label) coined in my Network Marketing Group - it stands for "Hens Lay Eggs" and is a take on the exponential growth theory - recruit two people, who recruit two, etc, and in six weeks you'll have 50,000 people sending you $250,000 - the false promise of MLM.The MLM exponential growth chart makes sense mathematically but is flawed.
Content Management Systems Eyeball SEOs
Content Management Systems and search engine optimization (SEO) used to be mutually exclusive terms. But the SEO community has been driving the developers of Content Management Systems to integrate more SEO-friendly methodology within their systems.
What You Can Expect From Search Engine
Search engines will be a way for you to generate from as little as 20% to as much as 60% of your business online (depending on what other marketing techniques you use).Since there are over 130,000,000 webpages in existence (yes that is 130 million!), it is extremely important to understand how they work and how to increase your chances of being placed in the top 20 of the search results.
Search Wars! - MSNs Opening Salvo
With all the recent publicity given to Google as the Internet's number one search service, it's hardly surprising that Microsoft has already started work on re-vamping their MSN search service. Okay, it's still powered by the Yahoo engine, but according to Microsoft it has been "cleaned up" and the new service mirrors much more the kind of "non-commercial" results which are currently displayed by Google.
Here Today Gone Tomorrow
Its a matter of here today, gone tomorrow at the moment with Google so don't get complacent if you are on the first few pages of the searches. Its great, you are making money and think now you can relax and forget about it for a while.
The Benefits of Organic SEO (Search Engine Optimization)
If you're going to sell any type of product or service online, you're eventually going to have to optimize your Web site for the Search Engines, in order to boost traffic and sales.Many years ago, it was quite easy to draw effective traffic, as a good content-driven site, with good products, was enough to get a Web site ranked highly in the Search Engines.
More Hits are Good for My Website - A Myth You Should Avoid
I hear this all the time. "I can get you listed on 100,000 websites for $29.
Search Engines The Masters Of The Internet Universe - Part 3
This is part three of the article series and deals with the paid inclusion and organic search results from search engines.We touched on the topic of Kibitzing in the last part, now we will deal with some of the new concepts in search engine submission namely Paid Inclusion and Sponsored Results.
Onpage Optimization: Essential for Effective Offpage Optimization
Onpage optimization is the process by which various elements on an individual web page are structured so that the web page can be found by the search engines for specific keyword(s) or keyword phrases.Onpage optimization will not guarantee any top rating within a search engine, only offpage optimization can offer that guarantee.
Make Quality Content Your #1 Priority
It is by now a proven fact that content is the most important element for getting better pagerank and, consequently, more traffic.Furthermore, the best ranking websites have content that is better written than most other sites.
Google is Quickly Changing...
Google is quickly changing..
SEO Trade Secrets - 8 Great Tools for Search Engine Optimization
About 80% of website traffic comes through search engines. And research shows, if you're not on the first 2 pages, most people won't find you.
Monitor and Increase Your Search Engine Visibility with the DIY SEO Tools
In this three part article, you'll find many tools that any webmaster can use to monitor your site's search engine position, and use to increase the visibility of your site in major search engines like Google, Yahoo and MSN.URL Trends http://www.
21 Search Engine Terms Every Web Marketer Should Know Part 1
1. Search Engine - Is a database of web sites that is ranked according to the computerized criteria that the programmers decide upon called an algorithm.
Are You Making These Deadly SEO Mistakes?
Black Hat SEO: Web Spamming and Linking to Bad NeighborhoodsSo you want to exchange links with other web sites in order to get higher search engine rankings?So you want to create hundreds of auto-generated, keyword rich pages for your site?Before you go and link to every website that is willing to exchange links, it would be a good idea to know where not to link to. Sometimes it can mean not linking to your own sites.
Commonly SEO terms and Jargon used by Search Engine Gurus
What does all this SEO jargon mean.Have you ever been left scratching your head, wondering what the Search Engine Optimizers SEO's or Gurus are talking about.
The Need of Popularity
In very simple words, the link popularity of your site means the amount of links coming to you from another sites. Every major search engine heavily weighs the link popularity of sites when ranking sites.
PPC Advertising - The First Step In A SEO Marketing Campaign
Often, sites view seo and PPC marketing as exclusive marketing techniques. Each marketing method has its advocates.
Search Engine Optimization - A Beginners Guide
Getting your site listed in the top search engines, such as Google, Yahoo, or MSN is no small job. There is lots of work that needs to be done to guarantee the highest placement possible, and even more work is needed to keep your ranking for any period of time.
Google PageRank Explained
1. What is PageRank? Here is what Google says:" PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value.
|home | site map|