SEO Expert Guide - Sitewide Optimization (part 4/10)
In parts 1 and 2 you learnt how to develop your online business proposition and how to generate a list of key word ingredients for your site optimization activity. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
Now it is time to start your optimization activities and I am going to start with a hard message. If you already have a site and this is the first time you have seriously looked at SEO, then I would recommend starting again from scratch! Build a new site from the top-down and - when you are done - migrate across from your old site to the new. Don't worry about losing custom or links from other sites - there are ways to avoid that I will show you in the (final) part 10.
(a) Domain name Optimization
A newsflash for you. By far the most effective way to optimize keywords is to have them in the full URL for your page. The highest value part of that URL is the domain name itself.
I know what you are thinking. All the good domain names have gone by now. Well, you might be surpised (as you will soon see with Doug). Your second concern might be that you would prefer to use your business name as your URL. We will deal with both these concerns (in reverse order).
Try typing "search" into Google and you might expect to see Google put themselves first in the results, or Yahoo. It is search.com that ranks highest however! I rest my case. Domain names matter (whatever nonsense you might read on SEO forums).
Try http://www.laserpointers.co.uk and see what you find. If you dig about a bit, you'll find that the company behind this site (and several others) is Blue Sky Marketing.
At http://www.blueskymarketing.co.uk you will find their company website, but guess which of the two sites gets a top five ranking at Google UK for a search on "laser pointers"?
The bottom line is that (after you have done every other piece of optimization right) your domain name selection is perhaps the only area where you can further differentiate yourself from your competitors. As such, it may be your only realisatic chance (in this every more mature market) to achieve a top 10 ranking for some of your key search terms and - believe me - the traffic (and business) impact this has is literally amazing.
Now for the "all the good domain names have gone" issue. Doug makes a visit (as should you) to the excellent Keyword Domain Name Search Tool and, although plurals are out (pity), he finds the following two options are both still available for his top-selling product and biggest possible traffic draw:
If you use your top three keywords as a combination, you too are likely to find a decent available domain (unless you are operating in a highly competitive area like real estate).
So which of these two should Doug choose? To hyphenate domain name or not? There is more disagreement on this amongst web masters than almost any other issue in SEO. In practice, this means that there is evidence supporting both options.. and, as such, you choice isn't critical. However, on balance (and without boring you with the details), I would suggest you do hyphenate in the domain name if you have a choice (if only to help with your page titles; more on this later).
(b) URL name Optimization
You'll remember I suggested a separate page for each product, service or key piece of information. Well, I would also have a seperate directory for each product or service category (limiting the directory name to two, hyphenated key words). As such, Doug settles on three directories, covering his three main categories:
I wouldn't go down to sub-dirctories below this unless you have a particularly large number of products in your catalogue (and therefore recognisable sub-categories). Too many key words will reduce the overall density of any one word within the whole URL.
(c) File extension Optimization
For your (page) file name, I would use up to three key words, again hyphenated. For the file extension I would always opt for static .html file extensions where possible. Dynamiclly generated file extensions (that include "?" or "%" in the query string) have been shown to confuse search engines.
Extending Doug's example, he comes up with 45 different pages under hardware, of which the following five are examples:
In some cases, he has duplicate products on different pages. For example, everything on the door chimes page also appears on the door pull page. Doug disdcovered during his key word analysis phase that Americans tended to search on chimes, whilst brits used pulls. Thus he needs both covered at this level.
(d) Navigation, Internal Links and Site Map Optimization
It may be a shock to some (particularly those who focus on Page Rank too much), but your home - or "index" - page has very little SEO value. A well ranking root index page is the exception rather than the rule. My advice is to treat the homepage as a pretty site map - pretty becuase it should impress human directory reviewers and a site map so that it directs search engine robots quickly to your sub content.
For opimizing the site map, imagine a droopy banana sat at the top of your page (drooping down the left hand side). This banana zone is where both human eyeballs and search engines will look most. Make sure your links use key words only for anchor text and link directly to your second and third levels. A truncated example version (for Doug) would sit in the top left corner of his home page - and look like this:
Door Hardwares Brass Door Knobs Iron Door Knobs Door Bell Pulls Door Bell Chimes Brass Door Knockers Antique Doors Edwardian Doors Victorian Doors Door Fitting Surrey Door Fitters Middlesex Door Fitters
More value is ascribed to internal links (with good anchor text) than many people seem to realize. I am often surprised at how many people spend ages trying to secure inbound links from other sites (more on this later) but have no decent, keyword-rich navigation within their own site (where, after all, everything is under their own control).
Search engines uses the anchor text on inbound links to determine the relevance of the target page. In fact Google even has a special operator: 'allinanchor:keyword', which picks up text only from within the anchor text of indexed pages. Try comparing any straight search in Google with it's allinanchor equivalent. For example, "swimming pools" versus "allinanchor:swimming pools".
You'll probably notice that the top-ranked straight search site is invariably the top-ranked allinanchor site (whilst others further down the list may vary substantially). Don't neglect to focus on this area in your SEO strategy!
Next we turn our attention to page optmization...
Navigate the guide
David Viney (firstname.lastname@example.org) is the author of the Intranet Portal Guide; 31 pages of advice, tools and downloads covering the period before, during and after an Intranet Portal implementation.
Migrating to HubSpot CMS: An SEO Walkthrough for New Users Search Engine Journal
SEO and Google Ads aren’t just web magic. Businesses need to know them. This training can make them all clear - TNW
SEO and Google Ads aren’t just web magic. Businesses need to know them. This training can make them all clear TNW
8 Silly But Harmful SEO Mistakes Even Professionals Make Search Engine Journal
How to Plan Your Enterprise SEO Strategy Search Engine Journal
What Are the Most Important SEO Metrics to Track? Business 2 Community
Google SEO Mythbusting: Is More Content Better? Search Engine Journal
Crawl Budget: Everything You Need to Know for SEO Search Engine Journal
How Often Should You Perform Technical Website Crawls for SEO? Search Engine Journal
Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites Search Engine Land
Why Do SEO Forecasting Models Keep Failing Us? Search Engine Journal
Breaking Silos: How to Enable SEO Across Your Organization Search Engine Journal
7 Common Questions About SEO and Content Business 2 Community
Karbo Communications Announces Advanced Social Media and SEO Offerings and Presence in Washington D.C. - MarTech Series
Karbo Communications Announces Advanced Social Media and SEO Offerings and Presence in Washington D.C. MarTech Series
SEO writing: Tips and tricks Martechcube
Top 5 Challenges of Enterprise SEO Search Engine Journal
How to Work with an ‘SEO Guru’ Who Isn’t a Team Player Search Engine Journal
Replay: The SEO gender gap and how to close it Search Engine Land
Free SEO guide for photographers Manila Bulletin
10 Ways Content Marketers & SEO Pros Can Boost Client Lifetime Value Right Now - Search Engine Journal
10 Ways Content Marketers & SEO Pros Can Boost Client Lifetime Value Right Now Search Engine Journal
BrightEdge Takes SEO into New Digital Era with Market Insights & Intelligent Log Analyzer - MarTech Series
BrightEdge Takes SEO into New Digital Era with Market Insights & Intelligent Log Analyzer MarTech Series
WordLift Review: How to Leverage AI to Improve Your SEO Business 2 Community
SEO Services Market to See Huge Growth by 2025 | SEO.com, Page traffic, Ignite visibility, Straight north - The Daily Chronicle
SEO Services Market to See Huge Growth by 2025 | SEO.com, Page traffic, Ignite visibility, Straight north The Daily Chronicle
Voice SEO: Different tactics required for Google Assistant, Siri and Alexa Search Engine Land
Has Your Company Reached the Enterprise SEO Level? How to Know Search Engine Journal
How would an SEO agency be built today? Part 1: Consumers and trends Search Engine Land
How to (re)build an SEO agency today – Part 3: Changing business models Search Engine Land
Web.com Group Launches New Lineup of “Pro” Services to Help Small Businesses Build Websites and Enhance Search Engine Optimization - MarTech Series
Web.com Group Launches New Lineup of “Pro” Services to Help Small Businesses Build Websites and Enhance Search Engine Optimization MarTech Series
How would an SEO agency be built today? Part 2: Current business model(s) Search Engine Land
Ahrefs Webmaster Tools is Powerful… and it’s Free Search Engine Journal
Are Older Domains Better For SEO? Business 2 Community
'Stranger 2' aka 'Forest of Secrets 2' Episode 13 Promo: Shi-mok, Yeo-jin ignoring order pursue Prosecutor Seo - MEAWW
'Stranger 2' aka 'Forest of Secrets 2' Episode 13 Promo: Shi-mok, Yeo-jin ignoring order pursue Prosecutor Seo MEAWW
Buy Your Metadata SEO T-Shirt Now [September Only] Search Engine Journal
Dallas SEO & PR Company KISS PR Celebrates National Small Business Week. Gives FREE Press Release to Small Business Owners Who Qualify - Stockhouse
Dallas SEO & PR Company KISS PR Celebrates National Small Business Week. Gives FREE Press Release to Small Business Owners Who Qualify Stockhouse
Search Engine Optimization (SEO) Software Market 2020 Share, Forecast 2026 and Top Players Analysis- Website Rocket, SE Ranking, WordStream, Linkody, Moz Pro, AgencyAnalytics, Search Engine Optimization (SEO) Software Market 2020 Share, Forecast 2026 and Top Players Analysis-ing 360 - The Daily Chronicle
Search Engine Optimization (SEO) Software Market 2020 Share, Forecast 2026 and Top Players Analysis- Website Rocket, SE Ranking, WordStream, Linkody, Moz Pro, AgencyAnalytics, Search Engine Optimization (SEO) Software Market 2020 Share, Forecast 2026 and Top Players Analysis-ing 360 The Daily Chronicle
Google Ads vs SEO - Which One to Choose? Communal News
SEO Service Provider Services Market (Impact of COVID-19) Top Growing Companies: OpenMoves,WebiMax,Boostability,Digital Marketing Agency,Big Leap,Screaming Frog,Ignite Digital,Straight North,360I - The Daily Chronicle
SEO Service Provider Services Market (Impact of COVID-19) Top Growing Companies: OpenMoves,WebiMax,Boostability,Digital Marketing Agency,Big Leap,Screaming Frog,Ignite Digital,Straight North,360I The Daily Chronicle
ClickThrough Welcomes Zoe Clulow To ClickThrough's SEO Team Internet Marketing News
The rise of reputation experience management Search Engine Land
Netizens head over heels seeing Seo Ye Ji & Joo Ji Hoon starring back to back in a 'Naver Series' CF - allkpop
Netizens head over heels seeing Seo Ye Ji & Joo Ji Hoon starring back to back in a 'Naver Series' CF allkpop
Say Hello to Joe Wheeler, Our New SEO Specialist Internet Marketing News
Search Engine Optimization (SEO) Software Market 2020: Potential growth, attractive valuation make it is a long-term investment | Know the COVID19 Impact | Top Players: Linkody, Moz Pro, WordStream, SpyFu, AgencyAnalytics, etc. | InForGrowth - The Daily Chronicle
Search Engine Optimization (SEO) Software Market 2020: Potential growth, attractive valuation make it is a long-term investment | Know the COVID19 Impact | Top Players: Linkody, Moz Pro, WordStream, SpyFu, AgencyAnalytics, etc. | InForGrowth The Daily Chronicle
SEO horror stories: Here’s what not to do Search Engine Land
SEO: Back To Basics Forbes
Global SEO Service Provider Services Market Report 2020 | Know the Companies List Could Potentially Benefit or Loose out From the Impact of COVID-19 - The Daily Chronicle
Global SEO Service Provider Services Market Report 2020 | Know the Companies List Could Potentially Benefit or Loose out From the Impact of COVID-19 The Daily Chronicle
SEO Service Provider Services Market share forecast to witness considerable growth from 2020 to 2025 | By Top Leading Vendors – OpenMoves, WebiMax, Boostability, Digital Marketing Agency, Big Leap, etc - The Daily Chronicle
SEO Service Provider Services Market share forecast to witness considerable growth from 2020 to 2025 | By Top Leading Vendors – OpenMoves, WebiMax, Boostability, Digital Marketing Agency, Big Leap, etc The Daily Chronicle
Did Google just hint at an authority profile? Search Engine Land
Ji Soo, Im Soo Hyang, And Ha Seok Jin Suffer Through Awkward Wine Party In “When I Was The Most Beautiful” - soompi
Ji Soo, Im Soo Hyang, And Ha Seok Jin Suffer Through Awkward Wine Party In “When I Was The Most Beautiful” soompi
Best SEO Practices for Bing – and Why You Should Learn Them Business 2 Community
Overview on SEO Service Provider Services Market 2020 Future Scope and Price Analysis of Top Manufacturers Profiles 2020-2026 - The Daily Chronicle
Overview on SEO Service Provider Services Market 2020 Future Scope and Price Analysis of Top Manufacturers Profiles 2020-2026 The Daily Chronicle
In uncertain times, jump start your SEO TechCrunch
How is SEM related to SEO? AZ Big Media
Seo Kang Joon Talks About How His Worldview Changed After COVID-19 + His Urge To Improve His Acting - soompi
Seo Kang Joon Talks About How His Worldview Changed After COVID-19 + His Urge To Improve His Acting soompi
7 Model examples of young female idols/singers who established top industry careers over the years - allkpop
7 Model examples of young female idols/singers who established top industry careers over the years allkpop
Top 5 reasons why you need SEO AZ Big Media
PHOTOS: Park Seo Joon makes our hearts flutter while his fellow Wooga Squad pals Peakboy, Choi Woo Shik unite - PINKVILLA
PHOTOS: Park Seo Joon makes our hearts flutter while his fellow Wooga Squad pals Peakboy, Choi Woo Shik unite PINKVILLA
6 Enterprise-Level Link Building Best Practices Search Engine Journal
You're Likely Missing Out on Google Traffic. Boost Your SEO with This Budget-Friendly Tool. - Entrepreneur
You're Likely Missing Out on Google Traffic. Boost Your SEO with This Budget-Friendly Tool. Entrepreneur
Design: Making SEO Look Good Forbes
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
“When I Was The Most Beautiful” Gives Sneak Peek At War Of Nerves Between Ji Soo And Ha Seok Jin - soompi
“When I Was The Most Beautiful” Gives Sneak Peek At War Of Nerves Between Ji Soo And Ha Seok Jin soompi
Secrets That Make SEO Work Best 04/13/2020 MediaPost Communications
WIDESPREAD REPORT ON SEO SOFTWARE MARKET IS GROWING INTERNATIONALLY PROFILING BY BRIGHTEDGE, CONDUCTOR, LINKDEX, SPYFU, YEXT, WORDSTREAM, G2 CROWD, MOZ - seaview road
WIDESPREAD REPORT ON SEO SOFTWARE MARKET IS GROWING INTERNATIONALLY PROFILING BY BRIGHTEDGE, CONDUCTOR, LINKDEX, SPYFU, YEXT, WORDSTREAM, G2 CROWD, MOZ seaview road
The 10 Commandments Of SEO Forbes
What SEO means for your small business The Business Journals
SEO tips to improve your online presence Standard-Times
5 Best Copywriters in New York 🥇 Kev's Best
10 SEO Tips to Implement in 2020 SmarterCX
Hens Lay Eggs (HLE) by Silke Stahl
"HLE" is a bit of a joke term, (or possible tongue in cheek could be a better label) coined in my Network Marketing Group - it stands for "Hens Lay Eggs" and is a take on the exponential growth theory - recruit two people, who recruit two, etc, and in six weeks you'll have 50,000 people sending you $250,000 - the false promise of MLM.The MLM exponential growth chart makes sense mathematically but is flawed.
Content Management Systems Eyeball SEOs
Content Management Systems and search engine optimization (SEO) used to be mutually exclusive terms. But the SEO community has been driving the developers of Content Management Systems to integrate more SEO-friendly methodology within their systems.
What You Can Expect From Search Engine
Search engines will be a way for you to generate from as little as 20% to as much as 60% of your business online (depending on what other marketing techniques you use).Since there are over 130,000,000 webpages in existence (yes that is 130 million!), it is extremely important to understand how they work and how to increase your chances of being placed in the top 20 of the search results.
Search Wars! - MSNs Opening Salvo
With all the recent publicity given to Google as the Internet's number one search service, it's hardly surprising that Microsoft has already started work on re-vamping their MSN search service. Okay, it's still powered by the Yahoo engine, but according to Microsoft it has been "cleaned up" and the new service mirrors much more the kind of "non-commercial" results which are currently displayed by Google.
Here Today Gone Tomorrow
Its a matter of here today, gone tomorrow at the moment with Google so don't get complacent if you are on the first few pages of the searches. Its great, you are making money and think now you can relax and forget about it for a while.
The Benefits of Organic SEO (Search Engine Optimization)
If you're going to sell any type of product or service online, you're eventually going to have to optimize your Web site for the Search Engines, in order to boost traffic and sales.Many years ago, it was quite easy to draw effective traffic, as a good content-driven site, with good products, was enough to get a Web site ranked highly in the Search Engines.
More Hits are Good for My Website - A Myth You Should Avoid
I hear this all the time. "I can get you listed on 100,000 websites for $29.
Search Engines The Masters Of The Internet Universe - Part 3
This is part three of the article series and deals with the paid inclusion and organic search results from search engines.We touched on the topic of Kibitzing in the last part, now we will deal with some of the new concepts in search engine submission namely Paid Inclusion and Sponsored Results.
Onpage Optimization: Essential for Effective Offpage Optimization
Onpage optimization is the process by which various elements on an individual web page are structured so that the web page can be found by the search engines for specific keyword(s) or keyword phrases.Onpage optimization will not guarantee any top rating within a search engine, only offpage optimization can offer that guarantee.
Make Quality Content Your #1 Priority
It is by now a proven fact that content is the most important element for getting better pagerank and, consequently, more traffic.Furthermore, the best ranking websites have content that is better written than most other sites.
Google is Quickly Changing...
Google is quickly changing..
SEO Trade Secrets - 8 Great Tools for Search Engine Optimization
About 80% of website traffic comes through search engines. And research shows, if you're not on the first 2 pages, most people won't find you.
Monitor and Increase Your Search Engine Visibility with the DIY SEO Tools
In this three part article, you'll find many tools that any webmaster can use to monitor your site's search engine position, and use to increase the visibility of your site in major search engines like Google, Yahoo and MSN.URL Trends http://www.
21 Search Engine Terms Every Web Marketer Should Know Part 1
1. Search Engine - Is a database of web sites that is ranked according to the computerized criteria that the programmers decide upon called an algorithm.
Are You Making These Deadly SEO Mistakes?
Black Hat SEO: Web Spamming and Linking to Bad NeighborhoodsSo you want to exchange links with other web sites in order to get higher search engine rankings?So you want to create hundreds of auto-generated, keyword rich pages for your site?Before you go and link to every website that is willing to exchange links, it would be a good idea to know where not to link to. Sometimes it can mean not linking to your own sites.
Commonly SEO terms and Jargon used by Search Engine Gurus
What does all this SEO jargon mean.Have you ever been left scratching your head, wondering what the Search Engine Optimizers SEO's or Gurus are talking about.
The Need of Popularity
In very simple words, the link popularity of your site means the amount of links coming to you from another sites. Every major search engine heavily weighs the link popularity of sites when ranking sites.
PPC Advertising - The First Step In A SEO Marketing Campaign
Often, sites view seo and PPC marketing as exclusive marketing techniques. Each marketing method has its advocates.
Search Engine Optimization - A Beginners Guide
Getting your site listed in the top search engines, such as Google, Yahoo, or MSN is no small job. There is lots of work that needs to be done to guarantee the highest placement possible, and even more work is needed to keep your ranking for any period of time.
Google PageRank Explained
1. What is PageRank? Here is what Google says:" PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value.
|home | site map|