SEO Information

Is Reciprocal Linking Dead?


I just read an article at SitePro News that really rings my bell.

It was written by Mike Banks Valentine. Obviously being a very successful webmaster, one must pay attention to his words and his most recent article really mirrors my thoughts.

Having just completed constructing a new website for my personal use, I have been looking for optimization improvements.

The current rage is "reciprocal linking" so I went about searching for some reciprocal links. To my dismay I discovered websites that contained lists of links in directories that appear nearly useless as far as pointing potential customers to my site. I completed arrangements for link swaps with a few, only to go back and find it impossible to find my link.

Caught up in the frenzy, I had begun to get drawn in to this game. Then I took a step backward. This craziness can't be adding anything of value to any of these websites. Should I participate anymore? I think not.

However it was reading Mike's words this morning that brought home the point that was nagging away at me and sitting in some little corner of my head.

This can't be a good thing and it can't hold up as a relevant marker for search engine ranking. What I am seeing is just too ridiculous.

I am an amateur webmaster by world standards but I don't like to be a "gimmick man." I would really like my website to stand on it's own two feet and have it judged by what you are reading. This links thing appeared to be a farce to me. I'm not into a bunch of "flash" and I won't rely on gimmicks.

Does that mean my website will never make it?

I don't think so. I will work on the important things and pay attention to the credible things. Mike's efforts and words will stand the test of time. I am sure of that. Gimmicks will come and go. I may not be making the best of what seems like "the magic bullet' but I will work to improve the aspects that will stand the test of time.

Does that mean it will take longer to rank well?

Maybe, but once it gets there, it shouldn't quickly go away simply because some gimmick that I utilized has been banished. It should stand the test of time!

Will I take more pride in my accomplishment?

Definitely yes. I realize that in this day and age of competition that "pride" may not be a factor. It is all about money and "do it fast". I still believe there is a place for pride. And to repeat Mike's words "put some content in your website". I bet it will bring more return viewers to your site. If they have found something of value, they will return to it.

Let's get it back to Pride and Quality.

Let your investment Stand the test of time!

About The Author

Tom Henricks is a small website publisher and also a licenced fishing guide in Ontario Canada.

thenrifi@gosfieldtel.com


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Search Engine Land

How to create a style guide for your SEO content writers
Search Engine Land
“My writers are inconsistent.” “How do I know if a writer 'gets' SEO?” As someone who's deeply immersed in the world of search engine-optimized (SEO) content writing, I hear these statements quite a bit. What I find is that there seems to be a gap ...
The Three Types of Content You Need for Successful Event Company SEOSpecial Events
Digital Marketing Agency, fishbat, Shares 6 Parts of A Successful SEO Strategy for Security Tape CompaniesPR Newswire (press release)
Top Local SEO Strategies Trending In 2018thesportsdaily.com
TechGenYZ
all 18 news articles »


Search Engine Land

Solving complex SEO problems when standard fixes don't apply
Search Engine Land
Seemingly every day, SEO continues to grow more complex. It's increasingly common for technical audits to uncover problems, and sometimes previously reliable fixes simply don't work any longer. What's an SEO to do in this situation? Hannah Thorpe, head ...



MarTech Advisor

Conductor Introduces New Enterprise SEO for Mobile and Local Search
MarTech Advisor
Local SEO makes Marketers visible to local customers when they're searching for answers. It is absolutely essential for brick and mortar businesses. And don't forget that 78% of local mobile searches result in offline purchases. That's why Conductor is ...



Search Engine Land

SearchCap: Common SEO mistakes, Facebook outage impacts news site traffic & remarketing lists
Search Engine Land
Are you guilty of these common SEO mistakes? Sep 24, 2018 by Sherry Bonelli Mistakes happen. When they do, the best response is to learn from your errors, and those made by others, so you can turn them into opportunities. Google Analytics 360: A Buyer ...

and more »


Mashable

Track 20 different SEO metrics with this Google Analytics add-on — it's 80% off right now
Mashable
Everyone and their mother keeps talking about how you should always track your SEO performance to find out how your content resonates with Google. Well, they're not wrong. You should measure your SEO success to determine what works and what ...

and more »


Search Engine Land

SearchCap: Google Smart Bidding, SEO content style guides & Google's 20th anniversary
Search Engine Land
Google adds Smart Bidding for Search Partners Sep 25, 2018 by Ginny Marvin. Smart Bidding may be used instead of smart pricing when conversion tracking is enabled. How to create a style guide for your SEO content writers. Sep 25, 2018 by Jessica Foster.

and more »


URL Structure & SEO
Business 2 Community
Technical SEO is an important aspect of search engine optimization. In fact, I have personally engaged in technical SEO that has resulted in about almost a 50% change in rankings just by focusing on your on-page to do list. In this article, I will ...



Practical Ecommerce

SEO: Use 'Niche Down' Keyword Research for Content Ideas
Practical Ecommerce
Keyword research is one of the most effective search engine optimization practices. It can open the door to compelling content marketing ideas and link building. The so-called “niche down” method of keyword research starts with a single broad search ...



Zimbabwe WordPress Design And Website Development Agency, SEO Zim Expands Service Reach To Bulawayo
MENAFN.COM
At SEO Zim, the team of professionals understand that businesses without as much of an online presence in the 21st century are losing out on the potentials to reach a broader and wider audience on a global scale and as such offer digital solutions for ...

and more »


Search Engine Journal

Your Guide to Selecting SEO Rank Tracking Tools
Search Engine Journal
In the early years of SEO, ranking was the primary measure of success. SEO professionals focused on ranking #1 for their desired golden keyword and relied heavily on rank tracking tools to monitor their improvement over time. Over the years, SEO pros ...

and more »

Google News

home | site map
© 2006