Complete Web-Site Optimization For Search Engines (Part 1)
SEO or search engine optimization strategy now becomes widely popular among online business operators. Nothing strange about it as it allows to substantially increase your gross income, as a result of growing traffic or visitors flow.
That is why one point should be stressed out - your business return on SEO is directly proportional to the results your business have now. It means that SEO strategy, unlike marketing optimization, directed to boost quantity, not quality. If your business enjoys 1% response rate for any action you demand, whether it is sale, subscription, feedback or other it keeps on having similar response rate after SEO will be accomplished, although the response will grow in absolute numbers as a result of increasing traffic flow.
As you see SEO is not a panacea. The highest and the most efficient return on your SEO campaign as well as business investment may be reached upon one condition. Only when your current business model and marketing campaign has already been optimized and reached high level or response rate and efficiency, it is smart to grow your business "in quantity".
The reason for such attitude lies within the next speculation as well. Having inefficient business model under conducting web-site SEO will force growing number of visitors to turn your online business down for good. The obvious reason is that too few people actually return to the site once they left it for any reason, so having low response rate will substantially decrease your SEO result!
Let's draw an example. With previously mentioned 1% response rate from every 100 visitors you get, would mean that 1 visitor only takes desired action. Suppose SEO campaign increased the flow of targeted traffic to 1000. Using children's math we can easily come up with 9 new people, who would start to express their interest in your offer every month.
Now what if your, as some marketers say, "conversion" rate is 10% (10 visitors from every 100) and the SEO helped to bring the same 1000 targeted traffic. You now have 100 "desired actions" per month! In other words, your net SEO achievement is 90 new people. Compare this to 9 people with 1% conversion rate and it all becomes clear. That is why SEO is mainly about quantity, while response rate is mainly about quality.
I haven't intentionally mentioned about high quality of traffic search engines generate. Many experts would probably be skeptical by now for my evening-out the quality of traffic and focusing on quantity only. The explanation is simple - the quality of SE traffic is an Individual parameter.
Unlike many marketing and SE experts I cannot tell you how "quality" visitors coming from SE will be for your particular business as I don't know your present promotion methods. That is why the quality of traffic SEO campaign brings may be neutral, slightly positive or even negative. Yes, it may be negative.
I anticipate a small shock among online marketers, who were taught for their whole internet business career that search engine traffic is the most quality traffic they may have. It is not true under some conditions. If banner or classified ads were the only ways of generating traffic for you, then SEO will surely bring a quality improvement to your business response, on the other hand, imagine, that your present visitors are interested readers of your books, ebooks, reports, articles and other publications. Do you really think that "response quality" of people coming from "Description tag" of your search engine listing will be higher? Hardly, you can surely expect a slight decrease in response rate of SEO campaign, despite the unquestionable quantity growth in accordance with our previous example.
Next vital point is to understand that before anything we, firstly, should have those web-pages, otherwise there would be nothing to optimize. That basic logic will lead to another obvious conclusion. The more theme-based web-pages you have the better SEO result you can achieve. If your online business represented by 3 web-pages (main sales letter, about the author and contacts), your initial SEO "resources" are too weak to reach any substantial goal. SEs look for information, that is why, content rich web-sites may truly enjoy advantages of SEO.
Secondly, your pages should have already been listed in SEs. If you haven't submitted your web-site to SEs yet, no point to optimize the SE listing position you don't have.
An important dilemma every business operator faces is the extent s/he allows to reach in desire to get outstanding SEO results. Here is what I mean. As we all know the basic rule of successful web-site optimization is focusing on keywords with low or very low competition. In other words, the less supply of internet resources for some particular keyword or phrase is, the more chances are for your web-page of being "noticed" and ranked high.
Here is the problem, if you want to get a maximum for your web-site SE position you should be prepared not just to rewrite or edit your web-pages, but to completely change the theme structure and priority of informational content!
There would undoubtedly be web-site sections or pages with extremely high competition that would stress the popularity and importance of that topic, so if you decide to keep it "as is", optimization will raise your listing, but somewhere from 796,021 place to 545,932. Does it help you?
The extent of your "flexibility" and how far you can go to look "pretty" from SE viewpoint is what should be decided beforehand, because there are always 3 parts: you/your business, target market/consumers and search engines/directories, between which about 90% of informational preferences are common, but the rest 10% differ and it is up to you to decide what themes you should focus on. Whenever you are implementing any of the SEO tactics mentioned in this publication, keep in mind your business and consumers' needs.
Having understood these fundamental features of SEO, could we make a step further into a complete web-site search engine optimization, expanding your business to the new markets.
Note that SEO, despite all mentioned above, is all about "asking for high ranking" and there cannot be any results guarantee as no one except for SE developers themselves control ranking algorithm and determine "who is where". More than that, SEO takes much time before effecting your listing positions and this timeframe may range somewhere from week to several months, so don't panic if your optimization efforts haven't resulted in Google #1 position by tomorrow morning.
Let's start from drawing a scheme of your web-site link structure very similar to one every web-developer draws before designing a web-site. Under other equal conditions, we will speak about later, it is also clear that the more theme based web-pages or even web-site sections you create, the more chances of being ranked high you have, no matter how optimized your competitor's single web-page is.
Each web-page of web-site section should represent a particular theme or topic. This way you can diversify your "keywords market", increasing chances of high rankings. Despite obvious visitors advantage your site is more likely to win market recognition.
For now try to have "horizontal" as well as standard "vertical" link connections between pages. If one of your pages got a high ranking position (Google Page rank) it may help to improve the rankings of web-pages connected to it as well.
Next step is to determine keywords, mainly, phrases that we would like to target. Talking about mentioned dilemma, I would like to point to the other approach you should know about, that is suggested by some experts. Let's call it SE-oriented approach.
According to this approach, before creating a web-site your first step implies searching for the best key phrases via competitive analysis on main SE and then starting to develop content around these keywords. It means that your web-site will get highest SE ranking, but the informational richness will be dictated by neither you nor your consumers. Under such conditions it is SE or, to be more specific, your compe tition will determine what kind of content you will have at your web-site. As you see, according to SE-oriented approach, the more competitive some key phrase and based on it topic is, the less attention you should pay to developing that theme at your own site.
My attitude is slightly different. I offer at first to create and evaluate your current web-site content based on your business preferences and your niche-market needs and then optimize those web-pages according to keywords taken from your existed web-pages, no matter how tough the competition may be. Of course, you are free to create new pages around keywords with low competition just for traffic building purposes, but the primary accent should be focused on your business development and marketing needs.
As for the keywords, the basic rule is to choose the most targeted phrases rather than single words for two reasons:
Write down 3-5 the most targeted key phrases for each web-page or section we are going to optimize. Then by evaluating supply/demand ratio find the easiest keywords for SE positioning.
Standard procedure of determining your key phrase competition or, as i said "evaluating supply/demand ratio" is to look at their supply and demand at popular SEs. Supply is determined by results of searching them on SEs while demand can be found through query on PPC programs at Overture.com or Google.com's AdWords that have tool for discovering how many time keywords or phrase have been searched on them.
By doing so we are searching for the most prospective and promising for optimization key phrases. Having them allow us to go further and start optimizing the web-pages themselves.
(to be continued)
About The Author
Pavel Lenshin is a devoted Internet entrepreneur and founder of the entrepreneurship portal, where you can find discounted Internet services, FREE ebooks http://ASBONE.com/ebooks/, FREE reports http://ASBONE.com/reports/, and finally uncover innovative strategies through FREE "NET Business Magazine"
Top 25 SEO Writing Tools to Earn More Traffic From Google Search Engine Journal
MASTERCLASS: How to increase business awareness via SEO Commercial Drone Professional
4 Ways SEO can Lead Business Growth During the COVID-19 Pandemic Business 2 Community
SEO: What makes a good link? – Econsultancy Econsultancy
SEO How-to, Part 1: Why Use It? Practical Ecommerce
Video: Sarah Teach on conscious capitalism in SEO Search Engine Land
Animal Essentials Chooses 1Digital for Their SEO | State Daily American Online
3 Things That Can Help or Hurt Your Website's SEO Business 2 Community
Why SEO is More Important than Ever BOSS Magazine
Entering The World Of SEO, You Need To Focus On These Tactics Programming Insider
The Basics of Link Profile Analysis Search Engine Journal
Paving the Path Forward with SEO: Preparing for New Normalities Search Engine Journal
SEO Tools Aren't Enough for Success Search Engine Journal
SEO, Content, and Email Work Better Combined Practical Ecommerce
Blogging for Shopify: A unique SEO approach Search Engine Land
6 Simple Principles of Website SEO Promotion in 2020 Business 2 Community
4 Key SEO Considerations When Rebranding & Changing Domains Search Engine Journal
How to Use GitHub for Enterprise SEO Search Engine Journal
Why Enterprise SEO Needs a Champion Search Engine Journal
John Mueller on Negative SEO and Ranking Problems Search Engine Journal
Don’t try to reinvent the SEO wheel, says Google’s Martin Splitt Search Engine Land
5 Ecommerce SEO Tips to Improve Organic Performance Search Engine Journal
How to Win at SEO & PPC (and Save Money Doing It) with Octoboard Search Engine Journal
7 Tips to Find Great Ideas for SEO Business Content JumpFly PPC Advertising News
These 4 SEO and Website Grader Tools Can Improve Visibility Business 2 Community
SEO: Coronavirus: dairy farmers could benefit from £10k boost FoodManufacture.co.uk
EAT Your Way to Better SEO Business 2 Community
SEJ eSummit: Join Us TODAY for 10 Hours of SEO, PPC, Social & Content Marketing - Search Engine Journal
SEJ eSummit: Join Us TODAY for 10 Hours of SEO, PPC, Social & Content Marketing Search Engine Journal
Search Engine Optimization (SEO) Tools Market From 2020-2024: Growth Analysis by Manufacturers like Ahrefs, Google, SEMRush, KWFinder, MOZ, etc - Cole of Duty
Search Engine Optimization (SEO) Tools Market From 2020-2024: Growth Analysis by Manufacturers like Ahrefs, Google, SEMRush, KWFinder, MOZ, etc Cole of Duty
Godwin Digital Comes To The Forefront With SEO Services To Help Small Businesses Leverage The New Digital World - Press Release - Digital Journal
Godwin Digital Comes To The Forefront With SEO Services To Help Small Businesses Leverage The New Digital World - Press Release Digital Journal
The Top Digital Marketing Companies in California, Boston, Atlanta, Dallas and NYC, According to Digital Marketing Agency Rating Platform - Benzinga
The Top Digital Marketing Companies in California, Boston, Atlanta, Dallas and NYC, According to Digital Marketing Agency Rating Platform Benzinga
The Week In Search & SEO Ending May 15, 2020 Beanstalk Internet Marketing
Where Are the Best Search Engine Optimization Services? PC Tech Magazine
Boston SEO Company WhaTech
Search Engine Optimization (SEO) Software Market Size, Segmentation, Strategy, Share, Growth Factors, Analysis and Forecast to 2026 - Cole of Duty
Search Engine Optimization (SEO) Software Market Size, Segmentation, Strategy, Share, Growth Factors, Analysis and Forecast to 2026 Cole of Duty
Local SEO Services for SME's – Help Minimise the Impact of Covid-19 - Press Release - Digital Journal
SEO Software Market Status and Outlook 2020 to 2021: BrightEdge, Conductor, Linkdex, SpyFu, Yext, WordStream - Cole of Duty
SEO Software Market Status and Outlook 2020 to 2021: BrightEdge, Conductor, Linkdex, SpyFu, Yext, WordStream Cole of Duty
SEO Software Market Foreseen 2027 Feature Scenario – Ahrefs Pte. Ltd., BrightEdge, Conductor, HubSpot, Inc., Moz, Inc., SE Ranking Limited, SEMrush, Serpstat, SpyFu, Inc., Wix.Com - Jewish Life News
SEO Software Market Foreseen 2027 Feature Scenario – Ahrefs Pte. Ltd., BrightEdge, Conductor, HubSpot, Inc., Moz, Inc., SE Ranking Limited, SEMrush, Serpstat, SpyFu, Inc., Wix.Com Jewish Life News
SEO News: Google Page Experience Update, Local Ranking Bug Internet Marketing News
Kim Soo Hyun And Seo Ye Ji Have A Captivating First Encounter In Upcoming tvN Drama “It's Okay To Not Be Okay” - soompi
Kim Soo Hyun And Seo Ye Ji Have A Captivating First Encounter In Upcoming tvN Drama “It's Okay To Not Be Okay” soompi
SEO: Back To Basics Forbes
The 10 Commandments Of SEO Forbes
10 SEO Tips to Implement in 2020 SmarterCX
Sunyoung Seo, Patricia Petibonm, Natalie Dessay & Jakub Józef Orliński Star in Opéra de Dijon's 2020-21 Season - OperaWire
Sunyoung Seo, Patricia Petibonm, Natalie Dessay & Jakub Józef Orliński Star in Opéra de Dijon's 2020-21 Season OperaWire
Search Engine Optimization (SEO) Software Market 2020-2027 Covid-19 Impact on Major Companies – Website Rocket, SE Ranking, WordStream, Linkody, Moz Pro, etc. - Cole of Duty
Search Engine Optimization (SEO) Software Market 2020-2027 Covid-19 Impact on Major Companies – Website Rocket, SE Ranking, WordStream, Linkody, Moz Pro, etc. Cole of Duty
Design: Making SEO Look Good Forbes
Watch Kim Soo Hyun & Seo Ye Ji repeat a series of abnormal encounters in new 'I'm Psycho But It's Okay' teaser - allkpop
Watch Kim Soo Hyun & Seo Ye Ji repeat a series of abnormal encounters in new 'I'm Psycho But It's Okay' teaser allkpop
Secrets That Make SEO Work Best 04/13/2020 MediaPost Communications
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
SEO in 2020: Going Beyond Google Search Engine Journal
What is SEO? businessjournaldaily.com
What Does It Mean to 'Do SEO'? Search Engine Journal
SEO Is Everyone's Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO Search Engine Journal
6 Ways to Know If Your SEO Is Broken Practical Ecommerce
5 of the Most Complex SEO Problems & How to Fix Them Search Engine Journal
SEO Needs to Be Part of Your PR Strategy Entrepreneur
What SEO has to do with web development SDTimes.com
How to Future-Proof Your Brand with the Help of SEO Search Engine Journal
4 Tips to Build a Strong SEO Program During COVID-19 Search Engine Journal
How You Should or Shouldn't Use Synonyms for SEO Search Engine Journal
Ahn Bo Hyun Clears Up Rumors That He + Park Seo Joon Didn't Get Along While Filming “Itaewon Class” - soompi
Ahn Bo Hyun Clears Up Rumors That He + Park Seo Joon Didn't Get Along While Filming “Itaewon Class” soompi
Did Park Seo Joon and Ahn Bo Hyun have a real life feud on the sets of Itaewon Class? Latter clears the air - PINKVILLA
Did Park Seo Joon and Ahn Bo Hyun have a real life feud on the sets of Itaewon Class? Latter clears the air PINKVILLA
How SEO and PPC strategies can work together to drive business goals Search Engine Land
SEO Strategy Guide: Beat Your Competition in 2020 Search Engine Journal
How to Manage SEO
Whether you launch a search engine optimization program in-house or outsource the program, you should keep the following training opportunities and skill sets in mind:? Advanced SEO techniques, including page titles, META descriptions, META keyword sets, internal page cross-linking, search engine submissions, robots.txt files and domain name management;? Comprehends keyword weighting, proximity, density and related factors;? Search term ranking analysis;? Link popularity building research, management and strategy;? Online forum and industry newsletter monitoring;? National SEO conferences;? HTML and advanced programming languages;? Web site content writing;? Essential Web site usability practices;? Keyword research, including a firm understanding of language and the way people search;? Web analytics, including understanding common and complex metrics associated with visitors, unique visitors, page views, online sales, profitability and more;? Ability to see the big picture and not go so overboard with SEO practices that the web site gets banned from major search engines;? Appreciation for ethical standards (i.
Five FAQ About Google PageRank
Five FAQ about Google PageRank1. What is PageRank and why should I care about it?PageRank is a formula that assigns a value to every page in the Google index.
Reciprocal Linking Scams, What to Look for and How to Avoid Them
Reciprocal linking scams have increased immensely during the past year. Initially we thought that this problem only related to gambling and casino related websites but an audit of our commercial link partners suggests that it is a serious problem within the broader online community.
Yahoo Dopey, MSN Goofy, Google is Mickey Mouse Lost in a Sandbox
Seventy-two days ago Googlebot first showed up and crawled over 250 pages of a brand new domain in an experiment that has had an odd cartoonish character to it, where unexplained things happen with sometimes dark foreboding, a kind of Fantasia online.If you're unfamiliar with the Disney animation classic, Fantasia, Mickey Mouse plays a sorcerers' apprentice who wreaks havoc one evening as he dons the bosses magic wand and merrily destroys the castle.
Ranked #1 at Google for Invisible Entrepreneurs But No Traffic?
I am ranked #1 for that silly phrase at Google. So What?Here's a secret.
Google vs. Yahoo -- How To Rank High On Each One
Google likes incoming links, especially links from high-ranking, on-topic pages that include keywords in the link text. Google doesn't like over-optimized, high keyword densities and over use of keywords in headings, etc.
Search Engine FAQ
Why shouldn't I use a submission service that submits my site to 5000+ search engines?Some Company's claim that they submit your website to 5000+ search engines. The majority of these 5000+ so called search engines are free links for all pages, very special interest web pages or, even worse, websites masquerading as search engines.
How Real SEO Analysis Works
If you're serious about SEO, you need to know how to analyze the information you uncover.A decade ago, businesses were wondering whether they need to be part of the Internet.
SEO Basics - 8 Key Strategies For Online Business Success
The world of search engine optimization (SEO) can be a big scary place for newbies. Most SEO professional companies charge astronomical prices that may or may not guarantee success.
Keyword Research And Overture
Many of us who build websites get in the habit of using the Overture "Keyword Suggestion Tool" to do keyword research. It's convenient, and one of the few remaining such tools that is free.
Get a Number One Google Ranking With This Simple Technique
You probably do this already - complete regular searches in Google for your key phrases and see how high you rank. It's well known that the first three results are far and away the sites that get the most clicks.
Increase Web Site Sales with a SEO Proposal - Part 2
Part I of this article discussed some of the points that should be included in a search engine optimization proposal. Visit the resources section at the bottom of the page if you wish to get a copy of the whole article.
How Search Engines Work
Before anyone can start optimizing a web site, you must understand how search engines work.Search engine optimization is the hardest thing to do for a webmaster because there are so many rules to it and you have to stay up to date with all the new search engine optimization techniques.
Meta Tags Help Optimize Your Web Site Rankings
Are you working on getting your web site up onto the internet?There are a few different elements you need to think about when first putting up your new web site. Starting with the basics and building from there is the best way to go.
What To Look For When Shopping For A SEO Specialist
When, shopping for a Search Engine Optimization (SEO) company/specialist you need to be aware of a few things.If someone offers you fast results they may be pulling your leg.
No Cost Search Engine Marketing
As a matter of fact, I recommend NOT wasting money on pay inclusion in most cases because it doesn't offer enough of an advantage (and many times the fees give you absolutely no advantage - the only exception are the few sites that guarantee placement within a specific timeline). Focus your online marketing and gain positive and targeted traffic without paying out for "expedited listings" or "submission software.
Mindset from Yahoo!- Changing the SEO Game
Yahoo! has a developed a new concept in search engine technology - "Intent Driven Search" - allowing you to sort search results according to their commercial or informational content.The beta version of Mindset is now online as Yahoo! tests and refines this concept.
Submit Your WebSite: Add Your URL to Web Directories & Search Engines
Why get into Search engines and directories?Increase backlinks of your webiste. If your website is listed in Directories then your website can get traffic from directries and search engines counting that backlinks for ranking of your website.
Ten Steps To A Well Optimized Website - Step 3: Site Structure
Welcome to part three in this search engine positioning series. Last week we discussed the importance and considerations that much be made while creating the content that will provide the highest ROI for your optimization efforts.
Why You Need a SEO Maintenance Plan
A search engine optimization maintenance service plan will ensure that your site will continue to increase in its rankings, attract more visitors and make more sales. It's not enough to simply design your web site, have it optimized for the search engines and expect it to continually rank well.
|home | site map|