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Increase Web Site Sales with a SEO Proposal - Part 2
Part I of this article discussed some of the points that should be included in a search engine optimization proposal. Visit the resources section at the bottom of the page if you wish to get a copy of the whole article. Part 2 will discuss the following topics: Creation of Meta Information Creation of Meta Information (title, description, keywords) Meta information is used to provide additional information about HTML documents so that the search engine crawlers are able to index the information more accurately. There are 3 important types of Meta tags as far as search engine optimization is concerned: Title tag: The Title tag is not a Meta tag. However title tags play a vital role in your site's rankings. It is these words or phrase that appear in the title of your page in the hyperlink listings on the search engine results. I include the most relevant and specific keywords or key phrases in the title tag that best describe the contents of the page. Meta description tag This gives a short and concise summary of the content of your web page. The description appears in the SEs just below the title tag. I ensure that the meta description tag is brief but includes some of your top keywords. The words used must inspire the visitor to check your site out further. Each page must be customized so all your web pages will not have the same meta tag descriptions. Meta keywords tag Although not as relevant as the other tags mentioned above, the Meta keywords tag is still recognized by some SEs. I include a number of meta keywords for you that are relevant to the content of your web pages. Site Map Creation The creation of a site map page enables SE spiders better crawling of your site. It also helps visitors to quickly scan your whole site for relevant information. A link and a short description of that link is created for each page of your site. The site map page is then added to your main navigation menu. Link Popularity Building Link Popularity refers to the number of links pointing to your site, from other sites on the web. There are other terms used for Link Popularity, such as Link building, In Bound Links, Back Links, etc The Search Engines consider your site important and rank it higher if other sites link to your site. There are two types of links you can establish on the web. One type is to trade links (Link Exchange), where you give a link from the links Page on your site to the partner sites. The second method is to establish only "incoming links" also called 'one-way links' or 'non-reciprocal links". With non-reciprocal links, you do not need to link back to them. There are several ways of developing Inbound links. Some of the techniques I follow in one way link building are: a) Submitting to Free Directories b) Writing articles and submitting to various sites for publishing to increase the link popularity of your site. c) Press releases d) Sending requests to established sites explaining the site quality and asking for links. In the link exchange process, you trade links with prospective partner sites by offering a link to their site from your own site. I provide reciprocal link building services to increase the link popularity of your site. Web Site Load time and HTML Validation Search Engines don't like sites which take a lot of time to load. They sometimes ignore these sites and place them lower in their index than fast loading sites. Some reasons for slow load times include html errors and bad image optimization. Sometimes sites are coded badly which can be a big block for visiting search engine crawlers. I will check your site's load times and make the necessary changes to the html where necessary. Downloading and Uploading of Web Pages To make the necessary changes to your site, web pages will need to be downloaded to my computer. After changes are completed the pages will then be uploaded to the server. Search Engine and Directory Submissions Your site is submitted by hand to all the major search engines, directories and some specialized directories. Not all SEs and Directories have the same rules for submission, therefore care will be taken to submit to the appropriate search engines by following their specific guidelines. Browser Compatibility and Resolution Checking People view sites in different browsers and at different resolutions. I make sure your site can be viewed in all the major browsers and in the most common resolutions. Adjustments will be made to the site's code where necessary. Resources Why You Need a SEO Maintenance Plan Herman Drost is the Certified Internet Webmaster (CIW) owner and author of http://www.iSiteBuild.com To choose a Search Engine Optimization Plan or SEO Maintenance Plan that fits your web site, visit: http://www.isitebuild.com/sitepromotion
MORE RESOURCES: How to Use Your PPC Campaigns as a Prospecting Tool for SEO Business 2 Community 12 Proven Local SEO Tips to Dominate the SERPs and Map Pack Search Engine Journal Don't sleep on SEO | Digital Campaign Asia SEO Training Programs for Every Knowledge & Experience Level Search Engine Journal 15 tips to boost your website's SEO Creative Bloq Top 7 Most Important SEO Trends for 2021 - WRCBtv.com | Chattanooga News, Weather & Sports - WRCB-TV How to Diagnose Page Ranking Declines: Ask An SEO Search Engine Journal Videly Reviews - Legit SEO Video Marketing Traffic Program? Seattle Weekly What Is the Right Price for Your Agency's SEO Services? Search Engine Journal Google on SEO Best Practices for News Sites & Short Articles Search Engine Journal 9 SEO Tips that Will Increase Your Videos' Visibility Business 2 Community 3 Top Skills SEO Content Writers Need to Succeed Search Engine Journal SEO: Keyword Research for Product Content Practical Ecommerce Bringing to light the leading SEO Agencies of March 2021 An exclusive analysis by TopDevelopers.co MENAFN.COM Shopify SEO: 8 Tips to Help Customers Find Your Store Business 2 Community The Wall Street Journal is getting into SEO and self-help content Business Insider SEO – No Longer a “Nice to Have” Option for Your Business Business 2 Community LAUNCH - Mastering SEO for Your Design Business Business of Home SEO for Podcasts | Inbound Marketing Agency Browser Media Google News SEO & Google Discover with Conde Nast’s John Shehata [Podcast] Search Engine Journal Local SEO: 22 Ways to Improve Your Online Presence in 2021 [Infographic] Social Media Today Video: Steve Marin on content, SEO and using data as backup Search Engine Land 8 New & Updated Google My Business Features for Local SEO Search Engine Journal Startups Under 30: Jon Hart, Hart SEO Jacksonville Daily Record ilocal SEO Helps Four Enterprises Increase Market Share Through Search Engine Optimization PRUnderground What is an Entity & How They Impact SEO Business 2 Community Digital.com Announces Best SEO Firms in Washington DC 2021 WFMZ Allentown 6 Powerful SEO Tips to Change the Search Game Business 2 Community 3 SEO Lessons From The New York Times & CNN on How to Rank #1 Search Engine Journal Hackers Use SEO Malware After Fixing Website—'Gootloader' The Next Big Thing to Worry About? Tech Times How to Align Your International Roadmap with Google Updates Search Engine Journal The Economist is hiring a Senior SEO Editor The Economist Google Adjusted Its Search Algorithm Due To SEO Gaming Four Or Five Times In 10 Years Search Engine Roundtable Search Engine Optimisation (SEO) Software MARKET SHARE, REVENUE, AND AVERAGE WORTH BY MAKERS SHARED IN AN EXCEEDINGLY LATEST ANALYSIS REPORT – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper How to Rapidly Scale your Ecommerce Marketing Business 2 Community True Beauty star Cha Eunwoo in talks to join Seo Ye Ji & Kim Nam Gil in upcoming drama, Island PINKVILLA SEO Firm, Sharon Reed Web Solutions, Helps Southlake Businesses Adopt Digital Marketing Innovations - Press Release Digital Journal SEO Service Provider Services Market by Top Manufacturers: OpenMoves, WebiMax, Boostability, Digital Marketing Agency The Bisouv Network Search Engine Optimization (SEO) Software Market Study Navigating the Future Growth Outlook to 2026 | Key Analysis by Moz, Ahrefs, Ahrefs, DeepCrawl, SEMrush, Searchmetrics Essentials – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper Global SEO Software Market Landscape and Its Growth Prospects 2020 – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper New Report of Local SEO Software Market with Size, Growth Drivers, Market Opportunities, Business Trends and Forecast to 2026 – The Bisouv Network The Bisouv Network Cheese in the Trap star Seo Kang Joon reportedly in talks to star in upcoming thriller Zero PINKVILLA Park Bo Gum & Gong Yoo starrer Seo Bok to release on April 15 via theatres and OTT platform TVing PINKVILLA Search Engine Optimization with Nicole Mattson | News Dakota newsdakota.com Freelance SEO Writer - Work from Home Pedestrian TV How to Boost Shared Value with Integrated vs. Siloed Marketing Search Engine Journal How to Learn SEO: A U.S. News Guide U.S. News & World Report How SEO works and how to use it to rank higher in search results Business Insider 3 Hidden Benefits From Mastering SEO Built In YouTube SEO for Beginners: 10 Best Practices to Get You Started Search Engine Journal 5 essential search engine optimization tips that actually work The Business Journals International SEO for 2021 & Beyond: 9-Point Checklist for Success Search Engine Journal SEO 101: Get Your SEO Guide for Beginners [EBOOK] Search Engine Journal 3 Steps to Better Content: Power up Your SEO with Audience Understanding Search Engine Journal RIP antiquated SEO: Google’s guidelines stress quality content Digital Commerce 360 3 Things You Must Know About SEO in 2021 Search Engine Journal All you should know about SEO AZ Big Media The Complete Guide to SEO for Course Creators Entrepreneur SEO: Back To Basics Forbes Top 20 Most Popular SEO Experts: A Social Listening Analysis Search Engine Journal How to Turn SEO Into a Measurable Revenue Generator [Webinar] Search Engine Journal International SEO in 2020: 4 Key Takeaways Search Engine Journal 20 Things I Learned From 20 Years of Working in the SEO Industry Search Engine Journal The 10 Commandments Of SEO Forbes The 7 Most Important Things I've Learned About SEO This Year Search Engine Journal |
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