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Sitemaps 101 - Back to SEO School
Sitemaps are without doubt one of the most often ignored and undervalued aspects of search engine optimization. You've probably spent a huge amount of time working on pages of original content, keyword density and getting incoming links but never once spared a thought for a sitemap for your new creation. What is a sitemap? Put simply it's a page or pages that contain a list of and link to all the other documents on your site. This is useful on two levels: 1. Your visitor can quickly reference all the documents on your site to find exactly what they're looking for. 2. Search engine spiders can also quickly find and index every single page of your site in the least amount of time. The SEO benefits of using a sitemap far considerable and should not be ignored. This is a win-win situation for you, your website visitors and the search engines. Put simply you're nuts if you've not included a sitemap as part of your overall website promotion strategy. The good news is that it's never too late to start. You can create a sitemap page today but there are some rules to creating an effective sitemap that you need to follow: Your sitemap must only be linked to from your homepage and no other page. Why? You want the search engine spiders to find this link directly from your homepage and follow it from there. Your sitemap MUST NOT be linked to from every other page of your site. Also from a Google Pagerank point of view only linking to your sitemap from your homepage can also "funnel" PR quickly to pages all over your site. If you have a large website of 50 pages or more limit the number of pages listed on your sitemap to a maximum of 30. This is to prevent your sitemap from being misinterpreted as a link farm by the search engines. It also makes the sitemap a lot easier for real human visitors to read through. Limiting the number of pages listed on each sitemap to 30 might mean splitting your sitemap over 5, 10 or 20 pages. This has to be done and the long term benefits are worth it. Bear in mind that if you do create a 20 page sitemap you've just created an extra 20 pages of content for your website! Make absolutely sure that each of your sitemap pages links to the next. If you have 10 sitemap pages in total then each of those needs to link to every other sitemap page. Otherwise both visitors and search engine spiders will find a broken link, lose interest and go away. Test your sitemap thoroughly. Make sure all the links works. Make sure it's easy to read and navigate through. Your sitemap is there to assist your visitor and not confuse them. How should you structure your sitemap? The following tips must be adhered to in order for your site to gain the maximum possible benefit from having a sitemap. 1. The title of each sitemap link should be keyword rich and link directly back to the original page. 2. Include 10 - 20 words of text from the original page of content underneath the relevant sitemap link. This creates more content for search engine spiders and human visitors can see exactly what each page is about in advance of clicking. uman visitor benefit is that they can see what the pages is about in advance. 3. Ensure that the look and feel of your sitemap page is consistent with the rest of your site. Use the same basic HTML template you used for every other page of your site. So now you understand the importance of building a sitemap for your website. There is work involved but the long term benefits for your websites far outweigh any effort you have to make right now. This article was provided courtesy of Search-Engine-Fuel.com where you'll find tons of information on search engine optimization. Check out our page on SEO sitemaps.
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John Mueller Surprises with Answer to a Negative SEO Question Search Engine Journal Google Introduces Beta Explanations that Can Explain Smaller Issues with SEO Marketing Campaigns Inc. 12 Ways to Build a Winning SEO Strategy on a Small Budget Search Engine Journal How to Make SEO Happen in 2020 Practical Ecommerce Coaching SEO To Win Forbes SEO myths busted by an ex-Googler Search Engine Land Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO Search Engine Land Why SEO is an Essential Puzzle of Digital Marketing Business 2 Community How to Create a Superior SEO Strategy Business.com SEO Is Everyone’s Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO Search Engine Journal 8 Tried & Tested Tips for Improving SEO & Developer Relations Search Engine Journal Seo-Ho Lee, Rohini Narayanan and Thomas Coulouras: Youth press Neal to support Green New Deal GazetteNET Google’s John Mueller: Never Blindly Follow Big Sites’ SEO Search Engine Journal Why Amazon success requires a holistic approach to SEO and advertising DigitalCommerce360 How to Monitor SEO Topic Clusters, Silos Practical Ecommerce SEM vs. SEO vs. PPC Defined: What’s the Difference? Search Engine Journal Basic SEO Tips Any Content Writer Should Know Business 2 Community Reciprocal Links: Do They Help or Hurt Your SEO? Search Engine Journal How Does SEO Work? JumpFly PPC Advertising News Local SEO Strategy Guide: How to Rank Where It Counts Search Engine Journal Elevating Women in SEO: The Industry Still Has a Long Way to Go Search Engine Journal How SEO Can Improve Your Business Jewish Link of New Jersey Here’s Why Inclusive Web Design with SEO Wins 2020 Search Engine Journal How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns - Search Engine Journal How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns Search Engine Journal The 8 Benefits of SEO for Ecommerce Practical Ecommerce TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks 12/09/2019 MediaPost Communications Five ways to update your blog content to boost SEO Media Update Why SEO is Important for Your Business Business 2 Community 10 SEO factors that influence your Google ranking Eastbourne Herald 30+ SEO Stats from 2019 to Guide Your Strategy in 2020 and Beyond [Infographic] - Social Media Today Park Hang-seo: “We will try our best for fans' dream” Nhan Dan Online Trend-Watcher: 6 New Ways to Do SEO in 2020 Business 2 Community Could Blogging Boost Your Ecommerce SEO? Practical Ecommerce Best Tips for SEO Writing in 2020 What Mobile The Most Effective Link-Building Strategies According to SEO Experts MarketingProfs.com Search Engine Optimization (SEO) Tools Market To Witness Huge Growth By 2025 | Ahrefs, Google, SEMRush, KWFinder Kentucky Reports Sr. Manager, SEO job with NBCUniversal, Inc. | 407143 mediabistro.com Seo Ye Ji being considered for female lead opposite Kim Soo Hyun in 'I'm a Psycho But It's Okay' allkpop Survey Says: The Best SEO At Google Is John Mueller Search Engine Roundtable Top 10 SEO Tech Solution Companies - 2019 Marketing Tech Outlook Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search Search Engine Land Poll: After The SEO Audit; Next Steps Search Engine Roundtable Hometown of popular football coach Park Hang-seo pushes to create Vietnam-style village Viet Nam News Focus More Or Local SEO To Increase Local Engagement Promotion World What Does It Mean to ‘Do SEO’? Search Engine Journal SEO Service Provider Services Market- Growing Industry, Demand and Business Outlook 2019 to 2025 Hitz Dairies The Best Free SEO Tools to Increase Your Rankings Entrepreneur 7 SEO best practices you should be doing regardless of what Google says Search Engine Land Global SEO Service Provider Services Market to Witness Significant Revenue Growth During the Forecast Period, 2020–2024 Eastlake Times 6 Brilliant Reasons Why You Should Use SEO Tools Search Engine Journal My experience with SEO Practical Ecommerce SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal What's the Value of SEO? Practical Ecommerce Can SEO Be Made Predictable? Search Engine Journal 6 SEO Tips to Benefit Any Business Entrepreneur Ongoing Education: Your Secret to SEO Success Search Engine Journal SEO Service Provider Services Market Strategic Overview, Scope and Advancement Outlook 2019 to 2024 The Market Publicist 5 On-Site SEO Factors That Matter Most Search Engine Journal 5 Easy SEO Wins with Powerful Results Search Engine Journal 7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal Is SEO Really Complex or Are We Overcomplicating It? Search Engine Journal 7 Ways to Improve Your Website's SEO Business.com The Ultimate Guide to Google My Business Photos Business 2 Community 10 Ebooks About SEO You Should Download & Read Now Search Engine Journal 7 Best SEO Tools to Help You Rank Higher in Google Entrepreneur What Entrepreneurs Should Know About SEO Business.com 7 Reasons Why SEO Matters for Every Startup Entrepreneur |
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