Search Engine Metrics: Organic Search vs. Paid Placement
Let me preface this report by citing advertisers in 2004 have spent 4 Billion dollars on search engine marketing according to the Search Engine Marketing Professional Organization (SEMPO).
Website marketers cited Search engine positioning was the top method to drive traffic to their sites (66%), followed by email marketing (54%). Source: Direct Marketing Association. Accordingly, the most cost effective way to market your web site online is to obtain several top 10-search engine rankings in the major search engines for your keywords.
According to a recent Jupiter Research Survey, searching on the search engines is one of the main uses of the Internet among 79% of users. Source: September 2002 Jupiter Research Survey. So that being the case, whatever your promoting you'll want to make sure it can be found on the first page of the search engines results page.
The reason is numerically simple. An Iprospect Survey in 2002 reported that 78% of web users abandon their search if the first 3 pages don't provide an answer to their question, and 28% don't scroll past the 2nd page of results. Source: Media Post article reporting results of Spring 2002 IProspect survey.
Combine those facts with the Internets explosive growth rate of 1.8 Million people worldwide going online every week for the very first time, Source: Official Guide To Internet Promotion and you can soon appreciate what a top 10 ranking can mean to you. Google receives approximately 39.4% of all search engine traffic. Yahoo receives approximately 30.4%. They're simply the largest search engines being utilized online today.
Bringing up the rear is MSN at 29.6%, and AOL 15.5% then Ask Jeeves with 8.5%. Source: Nielsen//NetRatings January 2004
How much traffic is that? Well, Google and its partner sites were reporting a whopping 250 million searches a day in February 2003.
Overture and its partners were reporting over 167 million searches per day. Inktomi reported 80 million followed by LookSmart with 45 million per day.
FindWhat reported 33 million while Ask Jeeves reported 20 million, Alta Vista reported 18 million and finally Fast reported 12 Million searches per day. Source: Searchenginewatch.com 2004.
With all said, you can easily see how your search engine rankings are directly proportional to the traffic your web site receives, and your site traffic is directly related to your potential to profit online.
Oh, and in case your wondering how much money is spent online; a recent Forrester Research Report indicated that online spending reached $95,700,000,000 million in 2003!
That's a cool 95.7 billion dollars. Projected online spending is estimated to grow to $229 billion in 2008! A whopping 139% increase in online spending! Source: Forrester Research
Now with these facts in mind I'm confident you can clearly see what a top 10-search engine ranking can mean for your bottom line. Although it does leave a question unanswered in my mind, what has a higher ROI? organic search engine optimization or paid search?
According to SEMPO's key analysis, the U.S. & Canadian SEM Industry Size Estimate by tactic in 2004, organic SEO accounted for 12% of the market share or $492,057,200 while Paid Placement accounted for $3,341,878,176 or 81.8%.
Interestingly, 9 out of 10 respondents are actively engaged in organic SEM marketing programs accounting for 89% of the respondent advertisers. This trend can be contributed to the average cost of popular keywords continuing to escalate.
If the escalation continues to rise it could make paid search engine advertising exponentially cost prohibitive for all but the largest advertisers? the 900lb gorillas!
Simply put, ROI is outpacing inflation: SEMPO's key analysis indicates advertisers could afford to pay on average 33% more for their keywords and remain profitable, while they say prices have gone up 26% on average in the last 12 months. That's leaves a 7% advertising margin to maintain current profits for 2005!
SEMPO's data also noted that advertisers will get smarter about managing their paid placement programs before they cut back on spending.
This is also consistent with a report released by Nielsen/NetRatings indicating that the growing demand for search engine advertising is outstripping the supply of currently available advertising space.
These findings seem to indicate the inventory of keywords is approaching a critical demand problem however; most advertisers felt they still have some degree of price flexibility in their paid placement programs before they will reach the threshold of diminishing returns.
Is there any wonder why organic search engine positioning has gained popularity for online marketers in 2004? Could it be higher (ROI) return on investments?
SEMPO also cites that 43% of advertiser respondents have shifted their budgets away from other marketing programs for Organic SEO.
So what does it all mean? Let the numbers speak for themselves.
Organic SEO is undeniably gaining favor over the lower ROI paid advertising. This is evidenced by virtue of the fact that paid advertising is becoming less profitable.
Although paid advertising will continue to hold a large portion of the market share, as paid advertising returns diminish and keyword costs soar my early 2005 forecast is for the materialization of a progressive organic SEO market trend to facilitate the need for advertising space.
Copyright 2005 Lawrence Deon
Lawrence Deon is a Search Engine Optimization/Marketing Consultant, Author and Developer of the popular search engine optimization and marketing model Ranking Your Way To The Bank. http://www.rankingyourwaytothebank.com
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal
SEM vs. SEO vs. PPC Defined: What’s the Difference? Search Engine Journal
The Future of SEO: What SEO & Marketing Pros Need to Understand Search Engine Journal
Three Off-Site Tactics That Seriously Boost SEO Traffic MarketingProfs.com
Here’s how to leverage long-tail keywords for your SEO Search Engine Land
Ongoing Education: Your Secret to SEO Success Search Engine Journal
A 50-Point Audit for Getting Started with Local SEO Search Engine Journal
Basic SEO Tips Any Content Writer Should Know Business 2 Community
Real-Time Insight & Real-Time Action in SEO: How Automation Bridges the Gap Search Engine Journal
What is SEO? businessjournaldaily.com
Trend-Watcher: 6 New Ways to Do SEO in 2020 Business 2 Community
7 Ways to Improve Your Website's SEO Business.com
Google’s Baby Algorithms: How to Think About Them for SEO Search Engine Journal
5 Free Keyword Research Tools for SEO & PPC JumpFly PPC Advertising News
Google Launches New, Animated Video Series About SEO for Beginners Search Engine Journal
Learn How to Make Search Engine Optimization (SEO) Work for You USGlass Metal & Glazing
Let's Untangle the Knotty Mystery of SEO Radio World
SEO best practices support ADA compliance for digital accessibility Search Engine Land
Google’s John Mueller Speaks on SEO for Dark Mode Websites Search Engine Journal
5 SEO Tips to Optimize Your Next Blog Post Business 2 Community
How to find your ideal SEO agency Search Engine Land
GoodFirms Unlocks the Most Trustworthy Digital Marketing and SEO Companies for November 2019 - PRNewswire
GoodFirms Unlocks the Most Trustworthy Digital Marketing and SEO Companies for November 2019 PRNewswire
5 SEO suggestions to market your food truck | Commentary Food Truck Operator
TF-IDF: Can It Really Help Your SEO? Search Engine Journal
Why the University of Arizona changed its abbreviation for SEO Search Engine Land
Google Update November 2019 Search Engine Journal
How to Boost SEO for Coworking Spaces Commercial Property Executive
Scorecard: The New SEO Tool To Help Your Business Get Noticed Women Love Tech
Redefining SEO in the Age of Digital Transformation Destination CRM
Tesla Solar: Is Google SEO the Only Issue? Market Realist
5 Metrics Crucial to SEO Success PR News - For Smart Communicators
Video: Eric Enge on Google advice vs. real-world SEO experience Search Engine Land
For SEO, How Fast Is Fast Enough? Practical Ecommerce
Benchmarking Beyond SEO: What Competitors' Website Traffic Can Reveal Search Engine Journal
The psychology of SEO on Brains Byte Back The Sociable
University of Arizona switches from UA to UArizona for SEO The Associated Press
Pro Rank Tracker Launches Lite Tool Rankitor, with Plans Starting at $5 Search Engine Journal
Screaming Frog releases SEO Spider version 12.0 Search Engine Land
SEO: Google's BERT Update Helps Ecommerce Product Pages Practical Ecommerce
Why Discoverability Needs to Be an SEO Focus with Garrett Mehrguth [PODCAST] - Search Engine Journal
Why Discoverability Needs to Be an SEO Focus with Garrett Mehrguth [PODCAST] Search Engine Journal
Jeopardy: SEO Is Short For Search Engine Roundtable
Brennen Bliss Recognized as Young SEO Professional of the Year at 2019 US Search Awards - Business Wire
Brennen Bliss Recognized as Young SEO Professional of the Year at 2019 US Search Awards Business Wire
Barry Schwartz on Covering SEO News, Productivity & How to Grow a Business [PODCAST] - Search Engine Journal
Barry Schwartz on Covering SEO News, Productivity & How to Grow a Business [PODCAST] Search Engine Journal
How to find cheap & affordable SEO services Business MattersBusiness Matters
Travel SEO: 8 Ways to Build Links & Get Press as a Travel Brand Search Engine Journal
An Introduction to Python for Technical SEO Search Engine Journal
How to Create Content For Terrific Website SEO Business 2 Community
SEO 2020: Top 15 Google Page Ranking Factors hypebot.com
Voice Search SEO: How To (Step-by-Step Guide) Business 2 Community
SEO Link-building for Ecommerce Practical Ecommerce
Baidu SEO: Content Delivery, Speed & Accessibility Search Engine Journal
80 SEO & SEM Statistics That Prove the Power of Search [2019 Update] Business 2 Community
Long Island SEO Company, fishbat, Offers 3 Ways Fast Food Chains Can Profit From Social Media Influencer Promotions - PRNewswire
Long Island SEO Company, fishbat, Offers 3 Ways Fast Food Chains Can Profit From Social Media Influencer Promotions PRNewswire
Could Blogging Boost Your Ecommerce SEO? Practical Ecommerce
5 DIY SEO Tips That Your Small Business Needs Business.com
How Google's BERT SEO Update Will Impact Content and Search PR News - For Smart Communicators
Minok Seo, of Bristow won $152,973 PotomacLocal.com
Google BERT Update – What it Means Search Engine Journal
Struggling with ROI on SEO? Here are five steps to better returns Marketing magazine Australia
11 Tools to Use for Your YouTube SEO Business 2 Community
SEO from Expired Domains - DNW Podcast #258 Domain Name Wire
SEO Specialist job with Creative Circle | 406576 mediabistro.com
Is SEO really beneficial for smaller businesses? Business MattersBusiness Matters
Video: Eric Enge on building and selling his SEO agency Search Engine Land
The Truth About Multiple H1 Tags and SEO Business 2 Community
SEO Analyst job with Creative Circle | 406533 mediabistro.com
Tremendous Growth Report on Search Engine Optimization (SEO) Software Market 2019-2025 with Major Key Player like Moz Pro, WordStream, SpyFu & More - Market Report Gazette
Tremendous Growth Report on Search Engine Optimization (SEO) Software Market 2019-2025 with Major Key Player like Moz Pro, WordStream, SpyFu & More Market Report Gazette
What takes an SEO firm into top ranks? Deadline News
5 Reasons Your Business Needs to Invest in SEO in 2020 Promotion World
Expedia Suffers Major Decline, Blames the Changing SEO Landscape Business Deccan
SEO Testing Service Market Research Report (2019-2025): New Opportunities, Key Trends and Growth Factors | SEO Tester Online, WebDepend, Click Information System - Daily Watch Reports
SEO Testing Service Market Research Report (2019-2025): New Opportunities, Key Trends and Growth Factors | SEO Tester Online, WebDepend, Click Information System Daily Watch Reports
Creative & SEO Copywriter, Penguin General - London The Bookseller
Your Online Home-Based Business Can Lead To Search Engine Stress
As a member of several search engine optimization forums, I have recently noticed (especially since Yahoo recently decided to try their hand at competing with Google) that the stress level of many webmasters has gone way up. This applies not only to webmasters involved in Internet-based home businesses, but to webmasters in general.
A Link From An Ugly Duckling Website With A PR=1 Could Give You 10 to 80 Times More PageRank
Whether you want to start a business and sell on the Internet or you're an old pro and want more Internet sales, here's the easy way to do it.To get the most sales on the Internet you need to have a high PageRank on Google.
Whats with the Competition? Ever Heard of Cooperation?
I attended the SES Expo in San Jose, CA the other day. It was an hour from my home in Larkspur, CA just north of the Golden Gate Bridge.
You Have More Web Sites Than You Think You Have: The Importance of Deep Submission
If I ask you how many web sites do you have? You may say "One, yes it is www.mycompany.
Google: The Ultimate Web Writer's Style Guide
Indulge me for a moment.Forget that Google is a search engine.
Promoting Home Business: Tips to Increase Web Site Sales
You've selected an appropriate Online Business Opportunity. That is not ALL!To run a successful online ecommerce Home business, getting the targetted users to visit your site and converting them into customers is the first and foremost thing.
A Three Day Marketing Plan for Better Google Rankings
If you're reading this article, you've probably discovered that simply building a website is not enough to ensure success with your small business. Competition on the web is fierce.
The Power of Topic Specific Search
What are Topical Search Engines?Simply put, topical search engines are search engines focused on a specific industry, sector or topic.While many marketers are scrambling for links, any links, an area that is often overlooked is topic-specific search engines.
Buzzwords vs Effective SEO Keywords
Ever see a website that seems to speak a foreign language..
Optimum SEO Keyword Density - A Real-Life Case Study
So you've built your website, you know what keywords you want to target (i.e.
Googles PR System Explained
The complexities of Google's PR (Page Ranking) System have grown more difficult to understand since the Hilltop Algorithm was introduced. This beginner's guide to the PR system explains the basics of what PR is, what it does, and how it affects your site's rankings.
Give the Folks at Google What They Want
Recent developments on the Google front have web marketers and SEO specialists talking even more than usual. What they're talking about is the changing Search Engine Optimization landscape.
4 Tricks For Lightning Fast Indexing
The biggest problem that most are running into seems to do with getting INTO the search engines. Rankings aside, you need to first get them to index you.
Linking for Traffic not Positioning!
With more and more experts and search engine enthusiastsclaiming the right way and the wrong way to handle linkswapping, link exchanging or reciprocal linking! You can tell something is important when there is more thanone name for it! GRIN! There are also two schools of thought on the reasons linkswapping. The first reason for link swapping has always been to carryfavour with Search engine rankings.
Branding Versus SEO
Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase.
Page Rank Purgatory - Simple Things You can Do to Keep Your Web Site Out of Search Engine Hell!
Are Meta Tags Really Dead?Right in their Guidelines Yahoo Tells You that Meta-Tags are Not Totally Dead and Buried(The Below Information was Taken Directly From the Yahoo Help File http://help.yahoo.
How To Find Good Keywords
Good keywords are frequently searched for (high demand) but not being targeted by many other websites (low competition). There are a number of tools out there that can help you find them.
SEO: When Being Optimized Can Hurt
It's a marketing dream come true: A potential customer, looking for what you have to offer, types a few words into her favorite search engine and voila! She is led directly to your website where she can go from "prospect" to "customer."The best part is, it didn't cost you anything (except time and elbow grease) to get to the top of her results.
How To Get Listed In Google For Free
Google does not accept payment for inclusion in their main index - so anyone that's at the top is there through hard work and perseverance, or through paying a company such as NikkiPilkington.com to do the hard work for you.
Beginners - Getting Listed In Search Engines
Once you have your web site complete and ready to be listed you need to take a slow step by step approach to get listed in the search engines. If you do it right the first time and then build on that formula, your profits and your site will benefit in the long run.
|home | site map|