SEO Information

SEO Basics - 8 Key Strategies For Online Business Success


The world of search engine optimization (SEO) can be a big scary place for newbies. Most SEO professional companies charge astronomical prices that may or may not guarantee success.

The search engines are forever changing the way they rank websites and what is important to achieve a higher ranking. Even with these everchanging factors, there are 8 important points that you must use with your website that are not likely to change any time soon.

1. Domain Name
It is better to register a domain with a keyword in it, unless you are trying to brand yourself (think Coca Cola or Ebay). For instance, if your name is John Smith and you sell golf items you would be better off by registering a name like www.golfproducts.com instead of www.johnsmith.com.

Unfortunately with millions of website domain names being purchased all the time, finding a related domain name not already taken can be a daunting task. Still it is worth it in the end because it will carry more significance with the search engines.

2. Title Tag
This is an often overlooked place to input keywords. Have you ever been to a website and the bar at the top of the page just said 'untitled' or 'homepage'? That reflects how little the site designer knew about SEO. Always put a descriptive title on EVERY page of your website. Put something like 'Find golf clubs, golf clothes and the latest pro golf tips', instead of 'John's golf shop'.

Make sure not to go overboard and just list 10 or more keywords or long sentences in a row or the search engines will think you are trying to spam them. Think quality over quantity. The title tag should contain one keyword rich descriptive sentence.

3. Meta Tags
The importance of meta tags in today's SEO world is still being debated. It is still advisable to include a meta tag keywords and meta tag description in your code. A lot of times the search engines will pull your description tag to show in your websites search result. If nothing is there it may not show anything at all or it may pull the first sentence off of your page which might be completely irrelevent to your intended audience.

Do not, I repeat do not list 100 or more keywords in the keyword tag. This technique used to work years ago, but the search engines recognize this technique and will consider it spam. Place no more than 10 keywords in the meta keywords tag.

4. Link Strategies
Another important tip is to include keywords when linking to other websites or pages within your own site. For example it is better to have a sentence like this 'Find out the latest professional golf tips.' then to say 'click here for the latest professional golf tips.' This also applies to any outbound links to other related websites. Include keywords on the part you want the visitors to click on.

Same goes for incoming links to your site. If someone wants to link to your site give them the code to paste in their website instead of leaving them to do it on their own. Have something like 'Check out John's Golf shop for the best golf clubs, golf info and golf tips." This is much better than 'Click here for John's Golf Shop'. Search engines also like longer more descriptive links than just one or two words.

5. Relevant Content
Make sure that you provide only relevant information to what your actually offering or selling. If you have a bunch of unrelated info on a wide range of topics than the search engines will have a harder time pinpointing exactly what it is your site is about. So if your selling golf stuff stick to golf content, don't throw in articles or links about scuba diving.

6. PageRank
This is still a relatively new term and applies to an algorithm that google's search engine uses. Other search engines use similar strategies to google's PageRank also.

Basically PageRank is used to define how popular your website is. The more relevant inbound links you have coming into your website the higher your PageRank will be. Google also has a toolbar that you can download for free that will show you a site's PageRank. The best way to go about getting inbound links is to find related websites with a PageRank of 5 or higher. Then asking them to include a link to your site (giving them the proper code to paste in).

Another way you can receive a higher PageRank is to have a ton of content on many different pages and then linking all the pages together in a way that will raise your PageRank. With that said this type of strategy will not boost your PageRank tremendously, so if your site doesn't contain thousands of pages don't stress over it. It is important though to link strategically with keywords between the pages of your site.

You can download google's toolbar at http://toolbar.google.com/

7.

This is an HTML header tag used to define size of text within the tag. Search engines place more importance on text that is placed within the H1 tag. It's like telling the search engines that 'hey this text is important to my site'. The problem is that it can look unsightly. There are ways around this if you know about CSS styles, but for this basic intro article just know that in the end most people won't be bothered by how the heading looks, and it will make the search engines like you more.

8. Creating Credibility
An often overlooked part of free publicity for your website is writing free articles like this one that relates to your intended audience. There are many websites on the internet where you can submit your articles for other people to place on their websites. I even employ this same strategy for my website. It's really a win win situation. They win because they get quality relevant content for their site and you win because your name and website info is included at the bottom of the article, driving traffic to your site.

You increase your inbound links (PageRank) and provide free publicity for your website. It gets your name out there branding you an expert in your field of expertise and provides free web traffic to your site.

Leah West

http://www.westmarketing-design.com Providing complete search engine optimized website design and internet marketing services for your small business success. Sign up for my Fr*ee ezine at http://www.westmarketing-design.com/ezinesubscribe.htm


MORE RESOURCES:
How SEO Has Evolved (And What's Next)  Forbes

Today, disciplines like paid ads and email blasts are being joined by voice, video and image searches, as well as artificial intelligence.


New ways to approach SEO in 2019: Accountability and customer experiences  Search Engine Land

As all of the technological advance and possibility looms large on the 2019 horizon, this just might be the most exciting planning season yet for marketers.


International SEO Considerations with Aleyda Solis [PODCAST]  Search Engine Journal

Optimizing a global website for international search is no easy feat. Learn the top things to consider when doing international SEO for your website.


Boost Your Site's Google Ranking With This $20 SEO Software  Entrepreneur

There's a running joke among marketing professionals that the best place to hide a dead body is on page two of Google search results. That's because research ...


SinglePlatform and Moz partner for restaurant SEO and content distribution  Search Engine Land

Moz and SinglePlatform have teamed up to help restaurants gain better visibility in search and across the web. Moz will help SinglePlatform enterprise clients ...


SEO: 6 Ways to Optimize Category Pages  Practical Ecommerce

Category pages are important to optimize because they target the keywords that consumers search for. But it can be difficult since the pages tend to have little ...


7 SEO mistakes to fix to see success in 2019  Best in Australia

2019 is just about to start, and many people still haven't adjusted to the SEO changes that happened in 2018 - let alone ones still to come.


Top 36 SEO Insights of the Year from Google’s John Mueller  Search Engine Journal

Google's John Mueller shared some important SEO insights this year on mobile-first, *content*, crawling, indexing, JavaScript, linking, and more!


5 Overused SEO Phrases to Nix & 5 Hot Phrases That Are In  Search Engine Journal

Let's leave tired SEO phrases in the dust and adopt a vocabulary that matches the present state of online marketing and works better with our audiences.


10 Types of Client Behavior That Drive Every SEO Professional Insane  Search Engine Journal

You've probably encountered all of them, but here are 10 client behaviors that are guaranteed to make any SEO professional a little crazy.


Is it too late to do SEO for the holidays?  Econsultancy

Thanksgiving, Black Friday, and Cyber Monday are behind us, and it might seem like any holiday related campaigns that weren't put in motion by now would be ...


9 Important SEO Habits You Should Adopt Now  Search Engine Journal

Want to improve your strategies and skills to move the needle even more for your organizations and clients? Then build these nine SEO habits.


Don’t skip these critical recurring SEO tasks  Search Engine Land

No matter how perfectly you've optimized a website, it will always require constant maintenance. This is because figuratively speaking, much like a vehicle, there ...


Technical SEO in the wild: Real-world issues and fixes  Search Engine Land

A lot of what is written about technical search engine optimization is pure theory; ideal-world scenarios of how websites should interact with search engine ...


How SEO & PPC Keyword Research Can Work Together  Search Engine Journal

Search marketers can learn a lot by analyzing each other's data. Here's how you can inform your SEO and PPC strategies with keyword research.


SearchCap: Delisted from Google, Cyber Monday paid search & JavaScript SEO  Search Engine Land

Facebook confirms searches performed off the platform do not influence Facebook search results. Nov 30, 2018 by Amy Gesenhues. The company issued an ...


12 Completely Outdated SEO Practices You Should Avoid  Search Engine Journal

Here are 12 SEO practices that used to work (to some extent), but now could do more harm than good for your brand or website.


AFF Suzuki Cup: Park Hang-seo grateful for South Koreans' support for Vietnam  Goal.com

The success of Vietnam in the AFF Suzuki Cup is seemingly turning their South Korean head coach Park Hang-seo into a diplomat.


How 3 SEO strategies built today's eCommerce giants  Search Engine Land

The winners in the e-commerce industry account for a dramatic portion of the sales. Amazon alone accounts for 43 percent of online holiday spending. How did ...


6 Old School SEO Habits That Never Grow Old  Search Engine Journal

There are many practices from the dawn of SEO that are still useful. These are old school tactics and habits that successful affiliates used to help their sites rank ...


SEO vs. SEM: What's the difference? | Articles | telegraphherald.com  telegraphherald.com

If you are new to digital marketing, understanding the complex jargon of this industry can be a challenge.


How Much Does SEO Cost & Why Should I Pay for SEO?  Business 2 Community

As a business owner or marketing manager, you may already know about the positive impact search engine optimization can have on your results. With the right ...


7 Reasons Why Accessibility is Good for SEO and Sales  Search Engine Journal

Accessibility is a factor that has traditionally been on the margins of SEO and web development. There are solid business reasons for why accessibility should ...


Stop Neglecting Your SEO and Get Yourself to the Front Page of Google  Fstoppers

Does the thought of SEO produce in you a mixture of fear and confusion? It's time to stop putting it on the back burner and get your photography website noticed ...


SEO: Topic Clusters Improve Rankings, Traffic  Practical Ecommerce

Topic clusters are a search engine optimization strategy meant to improve site architecture, help search engines discover important pages, and improve ...


47 Experts on the 2019 SEO Trends That Really Matter [Ebook]  Search Engine Journal

In 47 Experts on the 2019 SEO Trends That Really Matter, learn how the following SEO outlooks will influence the way we do SEO in 2019: Understand Your ...


Marketers Still Confused About SEO 11/29/2018  MediaPost Communications

About 20% of marketers say they do not have one specific search engine optimization strategy, but rather spread their ideas across a few. This clearly shows ...


3 essential SEO tactics for business  Business MattersBusiness Matters

When small businesses expand their online marketing, it becomes imperative to gain the trust of local prospective customers to stay ahead of the competition.


SearchCap: Google Lens for iOS, Facebook search ads & eCommerce SEO  Search Engine Land

Facebook starts testing ads in search results. Dec 11, 2018 by Amy Gesenhues. The test inventory will be available in Facebook and Marketplace search results.


SERPstash is a $20 app that will help you win at SEO  The Next Web

Want another sign of Google's power over the web? According to a State of Local SEO report by Moz Inc., almost two out of three local business owners say their ...


Here’s how to monitor for negative SEO  Search Engine Land

Soccer great Mia Hamm said, “It is more difficult to stay on top than to get there.” True in sports, that sentiment also can be true in SEO. Any website in the ...


How to Build an SEO Business Case That Your Boss Can’t Say No To  Search Engine Journal

Do SEO in-house? Need to secure budget or resources for an SEO initiative? Here are 10 tips that will make building SEO business cases a lot easier.


Boost your site’s SEO ranking with this $24 tool  The Next Web

If your website rankings are showing up on the second page of Google searches, then we can probably guarantee you of at least one other place your rankings ...


How AI Is Changing SEO  Business.com

AI is a rapidly evolving technology that will make SEO tools and techniques even more informative and useful for businesses in the near future.


SEO Best Practices for Internal Linking in B2B Websites  Customer Think

At KoMarketing we strongly believe SEO is most effective when educating client marketing teams in addition to providing impactful recommendations and tactics.


Spotlight: Nightwatch Offers an Intuitive SEO Tool for Businesses  Small Business Trends

Find out what the Nightwatch SEO tool brings to your SEO and marketing game that others can't in this week's Small Biz Spotlight.


Prolific Training - Beginner SEO  Prolific North

Join us at Prolific North to learn from industry leader Judith Lewis of DeCabbit about the key foundations of SEO. This course is ideal for anyone with a basic ...


The state of local SEO — get industry insights for 2019  Search Engine Land

Local search is a broad field that's constantly growing and changing, challenging marketers to keep up. No matter what kind of company they work for, today's ...


SEO Best Practices for Newbies: Discarding Legends for the SEO Techniques You Need  Business 2 Community

SEO stands for Search Engine Optimization, which is mistakenly perceived by many beginners and non-marketing professionals to be a mystical art used to ...


SEO matters, so track your site’s web ranking with this pro tool [Deals]  Cult of Mac

Good SEO drives search, and first-page Google rankings get more than 90 percent of web traffic. Master SEO with SERPCloud Pro.


Vietnam coach Park Hang-seo named Person of the Year 2018  FourFourTwo

Just before the second leg of the AFF Suzuki Cup 2018 final against Malaysia, Vietnam coach Park Hang-seo has been honoured with the title of “Person of the ...


Finding The 80 Most Common SEO Ecommerce Flaws 12/11/2018  MediaPost Communications

It pays to avoid mistakes. SEMrush audited 5 million ecommerce pages to find the 80 most common web site mistakes and technical issues. That helps ...


How User-Generated Content Can Enhance Your SEO Strategy  Small Business Trends

The SEO benefits of user generated *content* will help your small business get more eyes, and the right eyes, on your site.


3 Reasons an SEO Strategy Alone Won’t Fix Your Traffic Problem  Business 2 Community

As a marketing strategist, I can't count the number of times I've received inquiries from potential clients looking for Search Engine Optimization (SEO) services ...


What You Need To Know About Google's New SEO Scoring Tool  ThomasNet News

Cracking the Google SEO algorithm can be a bit daunting, but earlier this week, the search giant launched a new set of tools designed to bring about some ...


Empathy & Communication: Keys to a Successful SEO Career  Search Engine Journal

Empathy and communication are critical SEO skills, whether you're dealing with clients, your team, or your community. Here's why.


Winning with Search in 2019: Talking SEM & SEO with the other Alexa  MarTech Advisor

Think Amazon.com knows a thing or two about Search marketing? We talk to Andrew Ramm, President, Alexa.com, Amazon's search, *content* and analytics ...


Onsite SEO Vs Offsite SEO: What's The Difference?  ThomasNet News

An effective SEO approach can help you rank higher in search results, increasing your visibility and the likelihood that buyers will come to your site. In order for ...


5 Reasons Why SEO Should Be Your Main Digital Marketing Strategy  The Frisky

Search Engine Optimization (SEO) is a marketing strategy that, if executed correctly, can be crucial for the success of your business. Prioritizing Search Engine ...


Ideal Interface Delivers Black Friday SEO & PPC for Knack Inc.  PRNewswire

GLASGOW, Scotland, Dec. 10, 2018 /PRNewswire/ -- Ideal Interface (http://idealinterface.co.uk), a UK based digital strategy and marketing consultancy, has ...


Updating Outdated Blog Content without Harming SEO  Business 2 Community

With all the hard work that goes into creating excellent blog *content*, it's important to make sure your posts are relevant for as long as possible. Creating ...


Four easy steps to using SEO to reach your business goals  Greenville

In the Upstate, where so many large companies thrive on international commerce and smaller businesses rely heavily on getting local traffic through their doors, ...


Vulnerability Reported in All in One SEO Pack  Search Engine Journal

WPScan Vulnerability Database reports that the All in One SEO Pack plugin has a cross-site scripting vulnerability.


Search Landscape In 2019: Four Actionable Onsite SEO Tips To Maximize Your Website's Organic Traffic  Forbes

Don't get left behind as we enter the next era of search.


4 Steps of Competitor Analysis for SEO  Business.com

Want to rank higher in search results? Your rivals could actually be your secret weapon.


You Need a Site Audit: How to Tell If You’re Getting Your Money’s Worth  Search Engine Journal

What should you look for in a good SEO site audit. Here are some tips to help you choose a good auditor and get your money's worth.


They have Bukit Jalil, we have Hanoi – Vietnam coach Park Hang Seo  FourFourTwo

Vietnam had to ultimately settle for a draw against Malaysia in the first leg of the AFF Suzuki Cup Final. The Golden Dragons went two ahead on...


Man arrested after rooftop standoff pleads guilty to murdering girlfriend  The Sydney Morning Herald

A tradesman who spent 12 hours atop a Sydney unit block while his girlfriend's body lay in a laneway below has pleaded guilty to murdering her. The body of ...


Global UX platform hands SEO account to Manchester agency  Prolific North

User experience platform UserZoom has appointed Manchester's CandidSky to run its SEO campaign.


Youth our greatest strength, says Vietnam coach Park Hang-seo ahead of final  FourFourTwo

Vietnam head coach Park Hang-seo believes it is the Golden Dragons' young stars who will be their greatest strength as they prepare to face Mal...


How Google Discover Affects Search And SEO For Your Personal Brand  Business 2 Community

The latest Google Discover search update may be a game changer for brands who need to improve their SEO strategy. With more intuitive features your *content* ...


Marketing for the modern age: Conversion Rate Optimisation - the new 'SEO'  Hotel Designs

For four weeks, Hotel Designs is working with author and CEO of DHM, Adam Hamadache, in order to explore the minefield of marketing. In his second article in ...


Homesnap Pro+ wants to help bolster your SEO  Inman.com

Homesnap Pro+ is a new product from the search app to help agents establish and manage Google My Business Profiles.


Learn about social media, SEO for your business  Vancouver Business Journal

If your idea of social media is to toss up a random Facebook or Instagram post every week and hope for the best - you're doing it wrong. In fact, flailing.


Influencer marketing is the least effective way to boost SEO, study says  Mobile Marketer

Social influencer marketing isn't as effective as other promotional methods for search engine optimization (SEO), according to a study of campaigns in the travel ...


Who Should Win as the U.S. Search Personality of Personalities? [POLL]  Search Engine Journal

There is so much to like about the SEO community. As our Executive Editor Danny Goodwin puts it: “SEO is such a giving community. We share strategies, tactics ...


Off-Page SEO: Your Most Burning Questions Answered  Business 2 Community

Off-page SEO is NOT just about backlinks as most people think. It involves your overall website trust, authority, social signals and many other things. Don't just ...


6 Local SEO Predictions for 2019 and Beyond  Business 2 Community

What is local SEO? It is nothing but a very effective way to promote local business within a particular location. Whether you are trying to encourage your café or ...


What Is International SEO?  AccuraCast

Introduction to SEO for international businesses. Optimising multilingual websites, building links from sources in different countries and languages.


Maintaining High SEO Rankings in the Competitive Digital Landscape  socPub

Boosting your online exposure and generating quality traffic is the foundation of your online success. To rank high in the highly competitive SERPs is ...


The Drum Recommends: Commended - Octink Migration, SEO & Analytics  The Drum

Today The Drum Recommends: Commended is highlighting SiteVisibility who worked with Octink to increase traffic, improve rankings and increase the number ...


17 Common Mistakes You Need to Avoid When Blogging For SEO  Business 2 Community

How do potential customers find your business? Chances are they search online. Whether your target audience is across the country or in your own backyard, ...


10 Types of Content That Work Best for SEO  Business 2 Community

When we think of *content*, we automatically equate it with writing. However, it is more than just that. In fact, it is way more than just writing and posting them on ...


What is Organic SEO? Important Things to Boost Organic Traffic  socPub

Ranking high in the search engines is tough, especially in a world where everyone is competing for space and visibility. The trend has been drastically changing ...


Ensure better search engine rankings with SEO Audit  IOL

OPINION: By doing a regular SEO audit to determine the visibility and potential of a website's search engine performance … writes Nick Durrant.


Telephone Number SEO?  Business 2 Community

Truth told, it's pretty difficult to get this so wrong that it messes up with your online visibility, but there are some best practices with respect to formatting that may ...


Park Hang-seo satisfied with players despite stalemate at Bukit Jalil  Nhan Dan Online

NDO – Vietnam coach Park Hang-seo said he was “disappointed” for the players but still remains satisfied with their efforts following the 2-2 draw at Kuala ...


6 SEO Strategies to Optimize Your Store for the Holiday Shopping Season  Business 2 Community

When establishing your stores brand's presence online, SEO plays a big part in reaching your target demographic and attracting new shoppers. As you plan for ...


BVM Now Offering One Month of Complimentary SEO Services to Qualifying Businesses in Houston  PR Web

BVM (http://www.brazosvalleymarketing.com) has a great deal for qualifying businesses in Houston, Texas: sign up and pre-pay a six-month contract and the ...


Ham Seo-Hee retains atomweight belt at ROAD FC 51  The Fight Nation

Ham Seo-Hee last night cemented her position at the top of ROAD FC women's atomweight division, with a unanimous decision win over Park Jeong-Eun.


Local SEO Services for Businesses in Stuart, FL Now Offers Holiday Sale  PRUnderground

SEO services are now priced to sell in Stuart, because Local SEO Services for Businesses is providing a Holiday sale for new customers. Business owners who ...


3 Strategies to Dominate Search Engine Optimisation (SEO) in 2019 in New Zealand  M2 Magazine

In the last couple of months, I have lost count of the number of business owners asking my opinion on what will happen with SEO in 2019 Having just finished ...


Telemad: Seo In-guk charms in The Smile Has Left Your Eyes; Ryoko Yonekura shines in Legal V  The Straits Times

THE SMILE HAS LEFT YOUR EYES. Read more at straitstimes.com.


Search Engine Optimization (SEO) Software Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 – 2025 - Press Release  Digital Journal

New Study On “2018-2025 Search Engine Optimization (SEO) Software Market Global Key Player, Demand, Growth, Opportunities and Analysis Forecast” ...


5 Mind-Blowingly Dumb Things We Heard at the Google Hearing  Search Engine Journal

Google CEO Sundar Pichai testified in front of the House Judiciary Committee yesterday, which left marketers collectively shaking their heads.


Content Stratgies for Better SEO Results and Marketing ROI  Chief Marketer

SEO results can be improved by up to 10 times with a strong *content* marketing strategy. Here's 2 key strategies to improve your SEO ROI.


Jin Goo And Seo Eun Soo To Lead JTBC's Remake Of Japanese Drama “Legal High”  soompi

JTBC's remake of the Japanese series “Legal High” has found its leading actors! On December 10, it was announced that Jin Goo and Seo Eun Soo have been ...


AFF Suzuki Cup 2018: We have to prepare more – Park Hang Seo  FourFourTwo

Vietnam visited Bacolod today, December 2, to play the first semifinal of the AFF Suzuki Cup. They were up against a Philippines side who were ...


Why Seo Mutarevic’s Shiner is more than a wrestling movie to Seya Hug  Hidden Remote

The cast and crew of Seo Mutarevic's 2018 Shiner talk about the making of the film and its tribute to Seya Hug's father, Heavy Weight Champ Andy Hug.


Lee Min Ki And Seo Hyun Jin Can't Hide Their Feelings Of Love In “The Beauty Inside”  soompi

JTBC's Monday-Tuesday drama “The Beauty Inside” has released new stills of Seo Do Jae (Lee Min Ki) and Han Se Gye (Seo Hyun Jin)! “The Beauty Inside” ...


Seo In Young reveals the past fashion choices she regrets most  allkpop

Seo In Young revealed the fashion choice from her past that she regrets the most.The former Jewelry member is known to have been quite the fashio…


Yoast SEO 9.1 Vulnerability Could Allow Command Execution  Cyber Security News

A researcher discovered Yoast SEO 9.1 vulnerability that could let an attacker execute commands on target system. Users must upgrade to Yoast SEO 9.2 asap.


Seo Ye Ji Appointed Honorary Police Officer For Role In “Lawless Lawyer”  soompi

Seo Ye Ji is now an honorary police officer! Her agency King Entertainment stated, “On December 7, Seo Ye Ji was appointed as an honorary police officer at ...


Best Ways To Improve Your SEO And Why You Need To Do It  Forbes Now

The more quality *content* you produce, the better results you will see.


15 Common SEO Mistakes To Avoid  Forbes

Understanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you ...


The 8 Things Most People Get Wrong About SEO  Forbes Now

I've been working in the search engine optimization (SEO) space for years, yet I'm still pleasantly surprised to learn new things about the industry. I'll discover a ...


The Vicious Circle Of SEO (And How To Beat It)  Forbes

What's the secret to overtaking older *content* that already has a deep reservoir of backlinks? How can we break out of the vicious circle of SEO?


SEO Is A Must For Small Businesses: Here's How To Get Started  Forbes

You are starting a business and have a checklist of the things you need to get your business going. You have the idea for a product or *service* -- check.


Park Seo Joon Chosen As Recipient Of 2018 Star Of Korean Tourism Award  soompi

Park Seo Joon is a winner of the 2018 Star of Korean Tourism. On December 11, Park Seo Joon attended the 2018 Korea Tourism Awards ceremony that was ...


YouTube to Test Showing Two Ads Before Videos  Search Engine Journal

YouTube will soon begin testing two ads shown back-to-back before a video starts. The ads will be skippable, however, so users have no obligation to sit ...


home | site map
© 2006